id author title date pages extension mime words sentences flesch summary cache txt work_loe4coaeebdxbdmvajqraprxme Meike Rombach Understanding preferences of German flower consumers: the desire for sustained beauty 2018 17 .pdf application/pdf 9237 989 64 relative ranking of importance amongst product attributes relevant to German consumers when buying fresh A latent class analysis determined four flower consumer segments for further study. extrinsic attributes studied, namely, price, country of origin and a certification indicating fair trade. Consumer preferences for cut flower attributes have been intensively studied in the USA, Prior studies of consumer behaviour explore the importance of particular product attributes Attributes found to be influencing consumer's choice are flower appearance Consumer preferences for flowers with a certification indicating fair trade are up to present extrinsic product attributes to be important to flower consumers (see Figure 1). themselves, the corresponding derived preference shares for each cut flower attribute They found that consumers prefer floral products with flower scent to consumers picked as the two most important attributes when buying cut flowers This study presented German consumers' preferences for cut flower attributes, including ./cache/work_loe4coaeebdxbdmvajqraprxme.pdf ./txt/work_loe4coaeebdxbdmvajqraprxme.txt