id author title date pages extension mime words sentences flesch summary cache txt work_quctxdoejvgznfpfyi5uzlrn3m Johanna Vuori Excellent prospects for beautiful minds: marketing international education 2015 21 .pdf application/pdf 6337 528 44 Mulnix et al., 2011; Ross et al., 2013; Vauterin et al., 2011; Wright, 2012). Finnish HEIs attempt to get their share of the international education market, too. international degree students (Finnish Ministry of Education, 2009). comprehensive study of the marketing communication practises of international higher higher education: how do the international programmes promote the vocational agenda mechanisms and research on marketing communication practised by higher education promoting higher education programmes, marketers must emphasise the differentiating international degree programmes of Finnish research universities and 74 percent of the previous study has shown that Finnish higher education students have contradictory international business and technology programmes was addressing prospective students (2010), "Student experience in the globalized higher education market: international students: a case study of higher education service providers in A study of market orientation in international student recruitment. Practices of International Degree Programmes in Finnish Higher Education" in Doiz, (2013), Are students customers in Finnish higher education? ./cache/work_quctxdoejvgznfpfyi5uzlrn3m.pdf ./txt/work_quctxdoejvgznfpfyi5uzlrn3m.txt