id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_v72mlveg5ffhfjxfnkyoyx6wcu	David Bolt	An advertising aesthetic: Real beauty and visual impairment	2014	18	.pdf	application/pdf	4591	313	56	Abstract: This paper considers critical responses to disability in twentieth-century AngloAmerican advertisements from which a problematic advertising aesthetic emerges. aesthetic is used to test the progressiveness of a recent trilogy of Dove advertisements that there have been enough critical studies of disability in twentieth-century advertising for an The advertisements all feature women who have visual impairments and refer to For example, a qualitative analysis of a selection of AngloAmerican advertisements since 1999 finds improvements in the images of disability, 4. segregation – advertisements that feature disability or people who have impairments 5. exclusion – advertisements that feature disability or people who have impairments are blindness is implicit because, as in the deodorant advertisement, visual impairment is Dove trilogy's representation of people who have visual impairments. The aesthetic captures half a century of problems with disability in advertising. Disability is Not So Beautiful: A Semiotic Analysis of Advertising for 	./cache/work_v72mlveg5ffhfjxfnkyoyx6wcu.pdf	./txt/work_v72mlveg5ffhfjxfnkyoyx6wcu.txt