id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_ma4ar6c7bfal7kdy76wfhkcjci	P. Christopher Palmedo	Countermarketing Alcohol and Unhealthy Food: An Effective Strategy for Preventing Noncommunicable Diseases? Lessons from Tobacco	2017	29	.pdf	application/pdf	19668	8564	86	tobacco control, alcohol, beverages, health communications, industry Countermarketing campaigns use health communications to reduce the demand for unhealthy products by exposing motives and undermining marketing practices of producers. year, the tobacco, alcohol, and food industries spend billions of dollars marketing their products Public health professionals have used multiple strategies, including taxation, product reformulation, mandates, regulation, and public education, to reduce the consumption of tobacco, alcohol, advocacy groups have launched various initiatives to apply the CM approach to alcohol and unhealthy food, no systematic evaluations of such campaigns have been reported. Countermarketing campaigns use health communications strategies to reduce the demand for unhealthy products Because tobacco, alcohol, and unhealthy food and beverage marketers target their advertising Despite the promise that social media holds for community-organized and peer-driven campaigns, research indicates that alcohol, tobacco, and processed food companies often have a reach	./cache/work_ma4ar6c7bfal7kdy76wfhkcjci.pdf	./txt/work_ma4ar6c7bfal7kdy76wfhkcjci.txt