id author title date pages extension mime words sentences flesch summary cache txt 41510 Atkinson, William Walker The Psychology of Salesmanship .txt text/plain 45084 2527 70 personally know every man to whom we wish to sell goods. some like to call psychology, so far as it concerns advertising." Mr. French has well expressed the idea of the important part played in must learn to want and earnestly desire the good things of life, and to suggest the thing that the Salesman has had in his mind all the time. it was a good thing for the customer that the salesman was calling on goods; the appearance of the salesman--all these things instinctively the prospect forms a hasty general idea of the thing or person, either Interest of the prospect, the Salesman must present things, ideas or the desirability of the thing to any man--how it will work for good; how point is that (1) _the thing is good_; (2) _the prospect needs it_; and this strong point sink into the prospect's mind, the Salesman then says, ./cache/41510.txt ./txt/41510.txt