id author title date pages extension mime words sentences flesch summary cache txt cord-317254-6q4nzv9d O’Connor, Lauren J Learning from recent outbreaks to strengthen risk communication capacity for the next influenza pandemic in the Western Pacific Region 2019-02-19 .txt text/plain 1261 85 46 title: Learning from recent outbreaks to strengthen risk communication capacity for the next influenza pandemic in the Western Pacific Region This article discusses the lessons learnt in risk communication during the response to recent outbreaks in the World Health Organization's Western Pacific Region. 15 Countries are encouraged to learn from recent outbreaks and emergencies and to invest in their internal capacity for risk communication as per the Asia Pacific Strategy for Emerging Diseases and Public Health Emergencies (APSED III). Ten years after SARS, China proactively informed the public and international community about human cases of avian influenza (H7N9), demonstrating the benefit of timely and transparent risk communication. 10 While social media was used to listen to the public following the discovery of human cases of H7N9, the response to an outbreak of influenza-associated severe acute respiratory infections (SARI) in Fiji in 2016 showed that more traditional means of communication still have a place in effective risk communication. ./cache/cord-317254-6q4nzv9d.txt ./txt/cord-317254-6q4nzv9d.txt