id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
maisonbisson-com-2955		b2c2b is the new b2b · MaisonBisson			.html	text/html	445	30	63	b2c2b is the new b2b · MaisonBisson #self-serviceThe most recent StackOverflow developer survey shows 77% of developers prefer to use a free trial as a way to research a new service. Forrester Research reported that 93% of b2b buyers prefer self-service buying online. Research shows that potential mobilizers are inhibited by the perceived risks inherent in fighting for change and promoting consensus. Ultimately, the decision to publicly advocate for change is driven much more by the personal value provided to the mobilizer than by the business value provided to that individual's organization. To these factors, add HubSpot's findings that word-of-mouth was the leading driver of purchase behavior (81% of buyers trust their friends' experience more than sales materials or market research). The overwhelming trend over the past decade has been for self-service, product-led growth. Growing a b2c or b2b business without self-service signups will be very challenging and dependent on sales tactics that are increasingly unwelcome by today's buyers.	./cache/maisonbisson-com-2955.html	./txt/maisonbisson-com-2955.txt