id author title date pages extension mime words sentences flesch summary cache txt en-wikipedia-org-4776 Heuristic - Wikipedia .html text/html 4618 528 63 In psychology, heuristics are simple, efficient rules, learned or inculcated by evolutionary processes, that have been proposed to explain how people make decisions, come to judgments, and solve problems typically when facing complex problems or incomplete information. The study of heuristics in human decision-making was developed in the 1970s and the 1980s by the psychologists Amos Tversky and Daniel Kahneman[8] although the concept had been originally introduced by the Nobel laureate Herbert A. Gerd Gigerenzer and his research group argued that models of heuristics need to be formal to allow for predictions of behavior that can be tested.[12] They study the fast and frugal heuristics in the "adaptive toolbox" of individuals or institutions, and the ecological rationality of these heuristics; that is, the conditions under which a given heuristic is likely to be successful.[13] The descriptive study of the "adaptive toolbox" is done by observation and experiment, the prescriptive study of the ecological rationality requires mathematical analysis and computer simulation. ./cache/en-wikipedia-org-4776.html ./txt/en-wikipedia-org-4776.txt