id author title date pages extension mime words sentences flesch summary cache txt en-wikipedia-org-7991 Shelby D. Hunt - Wikipedia .html text/html 1507 158 50 W. Horn Professor of Marketing at the Texas Tech University, and a highly cited marketing researcher.[1][2][3] His is noted for his contributions to competition theory and the resource-advantage view. His research interests are in the fields of "Competition, Strategy, Marketing Theory, Ethics, Macromarketing, and Philosophy of Science." He has authored dozens of books and more than 150 articles and is one of the 250 most cited authors in business and economics.[5] He and his work are the subject of the publication, Legends in Marketing: Shelby D. Maynard Award for the "best article on marketing theory" for "The Comparative Advantage Theory of Competition" published in the Journal of Marketing 1999, "The Strategic Imperative and Sustainable Competitive advantage: Public Policy and Resource Advantage Theory," Journal of Academy of Marketing Science, Vol. 27, No. 2, pp 144–5 2004, [co-authored with Dennis B.Arnett] "Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory," Australasian Journal of Marketing, Vol. 12, no. ./cache/en-wikipedia-org-7991.html ./txt/en-wikipedia-org-7991.txt