id author title date pages extension mime words sentences flesch summary cache txt en-wikipedia-org-8043 Social influence - Wikipedia .html text/html 3809 506 55 There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution.[1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief). Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures.[3] According to Kelman's 1958 paper, the satisfaction derived from compliance is due to the social effect of the accepting influence (i.e., people comply for an expected reward or punishment-aversion).[1] Conformity is a type of social influence involving a change in behavior, belief, or thinking to align with those of others or with normative standards. "A study of normative and informational social influences upon individual judgment" (PDF). ./cache/en-wikipedia-org-8043.html ./txt/en-wikipedia-org-8043.txt