"Technology, Humanness, and Trust: Rethinking Trust in Technology" by Nancy K. Lankton, D. Harrison McKnight et al. Home Search Browse All Content My Account About Digital Commons Network™ Skip to main content eLibrary Login FAQ About Home     Home > Journals > AIS Journals > JAIS > Vol. 16 > Iss. 10 (2015)   Article Title Technology, Humanness, and Trust: Rethinking Trust in Technology Authors Nancy K. Lankton, Marshall UniversityFollow D. Harrison McKnight, Michigan State UniversityFollow John Tripp, Baylor UniversityFollow Abstract Information systems (IS) research has demonstrated that humans can and do trust technology. The current trust in technology literature employs two different types of trust in technology constructs. Some researchers use human-like trust constructs (e.g., benevolence, integrity, and ability), while other researchers use system-like trust constructs (e.g., helpfulness, reliability, and functionality). Interestingly, past research shows that both sets of measures influence important dependent variables, but the literature does not explain when one type should be used instead of the other type. In this paper, we use trust, social presence, and affordance theories to shed light on this research problem. We report on two studies. In study 1, we argue first that technologies vary in their perceived “humanness”. Second, we argue that, because users perceive two technologies to differ in humanness, they will develop trust in each technology differently (i.e., along more human-like criteria or more system-like criteria). We study two technologies that vary in humanness to explore these differences theoretically and empirically. We demonstrate that, when the trust construct used aligns well with how human the technology is, it produces stronger effects on selected outcome variables than does a misaligned trust construct. In study 2, we assess whether these technologies differ in humanness based on social presence, social affordances, and affordances for sociality. We find that these factors do distinguish whether technology is more human-like or system-like. We provide implications for trust-in-technology research. Recommended Citation Lankton, Nancy K.; McKnight, D. Harrison; and Tripp, John (2015) "Technology, Humanness, and Trust: Rethinking Trust in Technology," Journal of the Association for Information Systems: Vol. 16 : Iss. 10 , Article 1. DOI: 10.17705/1jais.00411 Available at: https://aisel.aisnet.org/jais/vol16/iss10/1 DOI 10.17705/1jais.00411 Download DOWNLOADS Since October 23, 2015 Share COinS       Follow Journal Home About this Journal Information for Authors JAIS Policy Editorial Board Forthcoming Papers Awards and Honors Special Issues Submit an Author-Video Here Most Popular Papers Browse by Volume Select an issue: All Issues Vol. 21, Iss. 6 Vol. 21, Iss. 5 Vol. 21, Iss. 4 Vol. 21, Iss. 3 Vol. 21, Iss. 2 Vol. 21, Iss. 1 Vol. 20, Iss. 12 Vol. 20, Iss. 11 Vol. 20, Iss. 10 Vol. 20, Iss. 9 Vol. 20, Iss. 8 Vol. 20, Iss. 7 Vol. 20, Iss. 6 Vol. 20, Iss. 5 Vol. 20, Iss. 4 Vol. 20, Iss. 3 Vol. 20, Iss. 2 Vol. 20, Iss. 1 Vol. 19, Iss. 12 Vol. 19, Iss. 11 Vol. 19, Iss. 10 Vol. 19, Iss. 9 Vol. 19, Iss. 8 Vol. 19, Iss. 7 Vol. 19, Iss. 6 Vol. 19, Iss. 5 Vol. 19, Iss. 4 Vol. 19, Iss. 3 Vol. 19, Iss. 2 Vol. 19, Iss. 1 Vol. 18, Iss. 12 Vol. 18, Iss. 11 Vol. 18, Iss. 10 Vol. 18, Iss. 9 Vol. 18, Iss. 8 Vol. 18, Iss. 7 Vol. 18, Iss. 6 Vol. 18, Iss. 5 Vol. 18, Iss. 4 Vol. 18, Iss. 3 Vol. 18, Iss. 2 Vol. 18, Iss. 1 Vol. 17, Iss. 12 Vol. 17, Iss. 11 Vol. 17, Iss. 10 Vol. 17, Iss. 9 Vol. 17, Iss. 8 Vol. 17, Iss. 7 Vol. 17, Iss. 6 Vol. 17, Iss. 5 Vol. 17, Iss. 4 Vol. 17, Iss. 3 Vol. 17, Iss. 2 Vol. 17, Iss. 1 Vol. 16, Iss. 12 Vol. 16, Iss. 11 Vol. 16, Iss. 10 Vol. 16, Iss. 9 Vol. 16, Iss. 8 Vol. 16, Iss. 7 Vol. 16, Iss. 6 Vol. 16, Iss. 5 Vol. 16, Iss. 4 Vol. 16, Iss. 3 Vol. 16, Iss. 2 Vol. 16, Iss. 1 Vol. 15, Iss. 12 Vol. 15, Iss. 11 Vol. 15, Iss. 10 Vol. 15, Iss. 9 Vol. 15, Iss. 8 Vol. 15, Iss. 7 Vol. 15, Iss. 6 Vol. 15, Iss. 5 Vol. 15, Iss. 4 Vol. 15, Iss. 3 Vol. 15, Iss. 2 Vol. 15, Iss. 1 Vol. 14, Iss. 12 Vol. 14, Iss. 11 Vol. 14, Iss. 10 Vol. 14, Iss. 9 Vol. 14, Iss. 8 Vol. 14, Iss. 7 Vol. 14, Iss. 6 Vol. 14, Iss. 5 Vol. 14, Iss. 4 Vol. 14, Iss. 3 Vol. 14, Iss. 2 Vol. 14, Iss. 1 Vol. 13, Iss. 12 Vol. 13, Iss. 11 Vol. 13, Iss. 10 Vol. 13, Iss. 9 Vol. 13, Iss. 8 Vol. 13, Iss. 7 Vol. 13, Iss. 6 Vol. 13, Iss. 5 Vol. 13, Iss. 4 Vol. 13, Iss. 3 Vol. 13, Iss. 2 Vol. 13, Iss. 1 Vol. 12, Iss. 12 Vol. 12, Iss. 11 Vol. 12, Iss. 10 Vol. 12, Iss. 9 Vol. 12, Iss. 8 Vol. 12, Iss. 7 Vol. 12, Iss. 6 Vol. 12, Iss. 5 Vol. 12, Iss. 4 Vol. 12, Iss. 3 Vol. 12, Iss. 2 Vol. 12, Iss. 1 Vol. 11, Iss. 12 Vol. 11, Iss. 11 Vol. 11, Iss. 10 Vol. 11, Iss. 9 Vol. 11, Iss. 8 Vol. 11, Iss. 7 Vol. 11, Iss. 6 Vol. 11, Iss. 5 Vol. 11, Iss. 4 Vol. 11, Iss. 3 Vol. 11, Iss. 2 Vol. 11, Iss. 1 Vol. 10, Iss. 12 Vol. 10, Iss. 11 Vol. 10, Iss. 10 Vol. 10, Iss. 9 Vol. 10, Iss. 8 Vol. 10, Iss. 7 Vol. 10, Iss. 6 Vol. 10, Iss. 5 Vol. 10, Iss. 4 Vol. 10, Iss. 3 Vol. 10, Iss. 2 Vol. 10, Iss. 1 Vol. 9, Iss. 12 Vol. 9, Iss. 10 Vol. 9, Iss. 9 Vol. 9, Iss. 8 Vol. 9, Iss. 7 Vol. 9, Iss. 6 Vol. 9, Iss. 5 Vol. 9, Iss. 4 Vol. 9, Iss. 3 Vol. 9, Iss. 2 Vol. 9, Iss. 1 Vol. 8, Iss. 12 Vol. 8, Iss. 11 Vol. 8, Iss. 10 Vol. 8, Iss. 9 Vol. 8, Iss. 8 Vol. 8, Iss. 7 Vol. 8, Iss. 6 Vol. 8, Iss. 5 Vol. 8, Iss. 4 Vol. 8, Iss. 3 Vol. 8, Iss. 2 Vol. 8, Iss. 1 Vol. 7, Iss. 12 Vol. 7, Iss. 11 Vol. 7, Iss. 10 Vol. 7, Iss. 9 Vol. 7, Iss. 8 Vol. 7, Iss. 7 Vol. 7, Iss. 6 Vol. 7, Iss. 5 Vol. 7, Iss. 4 Vol. 7, Iss. 3 Vol. 7, Iss. 2 Vol. 7, Iss. 1 Vol. 6, Iss. 12 Vol. 6, Iss. 11 Vol. 6, Iss. 7 Vol. 6, Iss. 6 Vol. 6, Iss. 5 Vol. 6, Iss. 4 Vol. 6, Iss. 3 Vol. 6, Iss. 2 Vol. 6, Iss. 1 Vol. 5, Iss. 11 Vol. 5, Iss. 10 Vol. 5, Iss. 9 Vol. 5, Iss. 8 Vol. 5, Iss. 7 Vol. 5, Iss. 6 Vol. 5, Iss. 5 Vol. 5, Iss. 4 Vol. 5, Iss. 3 Vol. 5, Iss. 2 Vol. 5, Iss. 1 Vol. 4, Iss. 1 Vol. 3, Iss. 1 Vol. 2, Iss. 1 Vol. 1, Iss. 1   Enter search terms: Select context to search: in this journal in this repository across all repositories Advanced Search   ISSN: 1536-9323     Digital Commons Home | About | FAQ | Editor Login | Accessibility Statement Privacy Copyright