id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_2jjz24x67jeijo4fjg7ba55s2q	S LI	A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system	2005	3	.pdf	application/pdf	1425	91	50	A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system A Web-enabled hybrid approach to strategic marketing planning: Group DelphiCa Web-based expert system A Web-enabled hybrid approach to strategic marketing planning is established in this paper. Delphi technique with a Web-based expert system, called WebStra (developed by the author), to support some key stages of the strategic computerised planning models and knowledge via the Internet, intranets or extranets, which allows widespread access by authorised users Keywords: Strategic planning; Marketing strategy; Decision support system; Web-based expert system; Group Delphi; World Wide Web support of strategic marketing planning have never been the process of strategic marketing planning. barriers and make it easier for users in different geographical locations to access the decision support models and tools technique and links strategic marketing planning with Strategic marketing planning presents challenges to marketing strategies with the development of e-commerce strategies; and to combine Web-based intelligent	./cache/work_2jjz24x67jeijo4fjg7ba55s2q.pdf	./txt/work_2jjz24x67jeijo4fjg7ba55s2q.txt