id author title date pages extension mime words sentences flesch summary cache txt work_2s7yi5h4orcibame2ndlhum7lu Rossitza Setchi Multi-faceted assessment of trademark similarity 2016 40 .pdf application/pdf 10697 1670 66  A novel method for the assessment of trademark similarity is proposed. similarity and produces an aggregated score based on the individual visual, semantic and proposed computational method for assessing trademark similarity employs multi-faceted evaluation of the three main aspects of trademark similarity: visual, semantic and phonetic. previous approaches aimed at developing decision support systems for trademark similarity Table 1 shows examples of trademarks with different types of similarity: visual, retrieving trademarks based on their visual similarity using low-level features. fuzzy logic to compute the degree of similarity between trademarks due to its natural algorithm (Navarro, 2001) is used to compute the visual similarity of trademarks with word The computation of semantic trademark similarity uses two sets of features to represent fuzzy set, i.e. the visual, semantic and phonetic similarity scores, respectively, and k is the ./cache/work_2s7yi5h4orcibame2ndlhum7lu.pdf ./txt/work_2s7yi5h4orcibame2ndlhum7lu.txt