id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_64wagicu2ncslhlep6cmcmqhly	Malcolm H.B. McDonald	Marketing Planning and Expert Systems: An Epistemology of Practice	1989	74	.pdf	application/pdf	13573	1589	75	MARKETING PLANNING AND EXPERT SYSTEMS : MARKETING PLANNING AND EXPERT SYSTEMS : companies who have joined forces to produce an Expert Marketing Planning System, to build support systems in complex areas of marketing management, especially if the MARKETING PLANNING AND EXPERT SYSTEMS : AN EPISTEMOLOGY OF evaluate the impact that Expert Systems are likely to have on marketing have joined forces to produce an Expert Marketing Planning System, EXMAR, The problem to be addressed by Expert Systems in the marketing domain, then, out in 1987 to produce an Expert System in the domain of marketing planning, leading to the setting of marketing objectives and the formulation of plans for The model taken to represent the marketing planning process was the author's nine user through the marketing planning process, offering advice at key stages, The result of this stage will be a set of revised product-in-market objectives Produce Strategic Marketing Plan for a Business Unit 	./cache/work_64wagicu2ncslhlep6cmcmqhly.pdf	./txt/work_64wagicu2ncslhlep6cmcmqhly.txt