id author title date pages extension mime words sentences flesch summary cache txt work_746woqng7fdohiankzdyij7xsu Pejanovic Radovan Marketing Decision Making by Applying the Expert System 2016 8 .pdf application/pdf 3052 310 48 Marketing Decision Making by Applying the Expert The main goal of this paper is to develop an expert system based on fuzzy set theory will try to develop a model that will be suitable for making marketing decisions in marketing, the development of the specific model for decision making, so as the model for decision making, based on successful integration of marketing and fuzzy They will implement the model in decision making problem related to the debate "to produce or to purchase" on one real decision problem in production system, by developing and installing a new model for decision making. decision problem and the importance of marketing management sustainability. process of sourcing decision making is the level of technology development. A solution to the given problem by applying fuzzy set theory, the economic model Fuzzy sets can be introduced into the existing decision making models in several ./cache/work_746woqng7fdohiankzdyij7xsu.pdf ./txt/work_746woqng7fdohiankzdyij7xsu.txt