id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_afdb256hkbd6bpje6zfuhgo7e4	Matthew Leung	How Attractive is a Shop: A Fuzzy-Expert System	2011	21	.pdf	application/pdf	5965	606	65	Keywords: Shopping centre, shop attractiveness, intangible factors, pedestrian flow, predict the pedestrian flow drawn by a shop or at any particular point within a factors, namely tenant mix, centre/ shop characteristics, brand name and prestige pedestrian flow, with the data collected in three shopping centres in Hong Kong. tangible (e.g. shop size, location, etc.) and intangible factors (e.g. branding, market as image, quality, pricing, branding, goods variety and shop size. IF the shop's youth image is teenagers or youngster; AND goods quality is bad or just limited; AND trade is restaurant/entertainment; AND shop size is tiny or small or Membership functions of intangible variables of individual shops are assessed and assessed at different points within the same retail development, the shop attractiveness This paper is the first to adopt fuzzy logic to assess shop attractiveness within a 2. Shop attractiveness is not the sole factor affecting the pedestrian flow of a 	./cache/work_afdb256hkbd6bpje6zfuhgo7e4.pdf	./txt/work_afdb256hkbd6bpje6zfuhgo7e4.txt