id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_c366uj3kb5glveyyljzrpcezki	Zhen You	A decision-making framework for precision marketing	2015	3	.pdf	application/pdf	1963	152	54	A decision-making framework for precision marketing A decision-making framework for precision marketing This paper presents a novel decision-making framework select attributes to cluster customers into different groups; third, it uses CHAID decision trees and Pareto study demonstrates that our proposed decision-making framework is efficient and capable of providing Recently, it has been recognized that precision marketing has become a key means of generating profit and is becoming increasingly important as customers enterprises have to create a decision-making model for precision is to propose a decision-making framework for combining various data-mining algorithms to achieve precision marketing of real the decision-making framework uses four data-mining models/ ratio method, and RFM model, for decision-making. a decision-making model for products' precision marketing. proposed decision-making framework is more accurate due to its models or algorithms to derive a precision marketing strategy for A decision tree is an efficient data mining algorithm with a	./cache/work_c366uj3kb5glveyyljzrpcezki.pdf	./txt/work_c366uj3kb5glveyyljzrpcezki.txt