id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_ig7kgk7r6zf7nelmmag2y5dddu	M CHEN	Mining changes in customer behavior in retail marketing	2005	3	.pdf	application/pdf	1270	120	43	Mining changes in customer behavior in retail marketing Mining changes in customer behavior in retail marketing managers can develop long-term and pleasant relationships with customers if they can detect and predict changes in customer behavior. dynamic retail market, understanding changes in customer behavior can help managers to establish effective promotion campaigns. study integrates customer behavioral variables, demographic variables, and transaction database to establish a method of mining changes in For mining change patterns, two extended measures of similarity and unexpectedness are designed to analyze the degree The proposed approach for mining changes in customer behavior can assist Keywords: Data mining; Association rules; Retailing; Customer behavior; Change patterns Retail market managers must not only provide highquality products and services, but also must react appropriately to changes in customer needs. proposed approach for mining changes in customer behavior change mining for customer behavior. change mining for customer behavior. Flowchart of mining changes for customer behavior.	./cache/work_ig7kgk7r6zf7nelmmag2y5dddu.pdf	./txt/work_ig7kgk7r6zf7nelmmag2y5dddu.txt