id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_urmbglu2djbjvmdzmvfengjs7y	Kerstin Schäfer	Determining the performance of website-based relationship marketing	2013	19	.pdf	application/pdf	6986	660	48	Keywords: Website performance evaluation, relationship marketing, clickstream data, online consumer behavior Similar to the spread of relationship marketing evaluation that mainly uses customer data, website performance relevant website performance measures from visitor usage behavior, as specified in various web mining valid demand-actuated evaluation of customer/visitor value by quantifying the effectiveness of a company's RM company data by providing internal measure of website performance in the context of relational marketing customer value determination by quantifying RM effective website usage behavior and also enables a demandactuated website optimization and customization for different relational marketing strategies. Integrating relationship marketing strategies (RMS) with related research from website performance assessment, effectiveness determination in a web mining approach for modeling, evaluating and predicting RMS identifying and characterizing typical corporate RMS in different website areas and related visitor activities (step specified visitor activities according to their relevance for achieving RMS effectiveness website area specific 	./cache/work_urmbglu2djbjvmdzmvfengjs7y.pdf	./txt/work_urmbglu2djbjvmdzmvfengjs7y.txt