id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_xhcrfzwowzhmfhswpyutuwpriq	Shu-Hsien Liao	Mining product maps for new product development	2008	3	.pdf	application/pdf	1466	85	48	Many enterprises have been devoting a significant portion of their budget to new product development (NPD) in order to distinguish develop products that fulfill the customer demands, since this will increase the enterprise's competitiveness and it is an essential criterion This paper presents the product map obtained from data mining results, which investigates the The product map shows that different knowledge patterns and rules can be extracted from customers to develop new cosmetic products and possible marketing solutions. extract customer knowledge from the demand side and use this as a knowledge resource on its supply chain for new product Keywords: New product development; Product map; Data mining; Association rules; Knowledge extraction Knowledge of customers extracted through data mining can be integrated with product and marketing knowledge from research and then provided to both the development of new cosmetic products: What exactly are the customers' ''needs'' and ''wants'' for cosmetic products?	./cache/work_xhcrfzwowzhmfhswpyutuwpriq.pdf	./txt/work_xhcrfzwowzhmfhswpyutuwpriq.txt