id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_zdhgvdevnbbinp4kmsooxqjcza	Malcolm H. B. McDonald	State-of-the-Art Developments in Expert Systems and Strategic Marketing Planning	1990	26	.pdf	application/pdf	7595	632	71	development of a prototype, and to spread awareness of expert systems in club draw conclusions about appropriate computer support for marketing planning. modelling of the marketing planning process, in spite of very specific guidance given the club based on marketing planning naivety, the inexperience of the knowledge T h e very title of the club, "Expert Systems in Marketing", suggested that the use of expert systems techniques in this area was possible a n d appropriate. "To provide assistance for the marketing planning process in such a way as to spread T h e model covers the data manipulated by a marketing planner w h e n developing a supports a marketing planner by providing tools that help the user to represent the Market Attractiveness Factors model the priorities of the business unit by The problem to be addressed by Expert Systems in the marketing domain centres "Expert Systems : a New Tool in Marketing" 	./cache/work_zdhgvdevnbbinp4kmsooxqjcza.pdf	./txt/work_zdhgvdevnbbinp4kmsooxqjcza.txt