id sid tid token lemma pos work_j6fm452usjdmdhgardrg2mgn2i 1 1 The the DT work_j6fm452usjdmdhgardrg2mgn2i 1 2 exploration exploration NN work_j6fm452usjdmdhgardrg2mgn2i 1 3 of of IN work_j6fm452usjdmdhgardrg2mgn2i 1 4 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 1 5 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 1 6 model model NN work_j6fm452usjdmdhgardrg2mgn2i 1 7 from from IN work_j6fm452usjdmdhgardrg2mgn2i 1 8 a a DT work_j6fm452usjdmdhgardrg2mgn2i 1 9 comprehensive comprehensive JJ work_j6fm452usjdmdhgardrg2mgn2i 1 10 perspective perspective NN work_j6fm452usjdmdhgardrg2mgn2i 1 11 The the DT work_j6fm452usjdmdhgardrg2mgn2i 1 12 exploration exploration NN work_j6fm452usjdmdhgardrg2mgn2i 1 13 of of IN work_j6fm452usjdmdhgardrg2mgn2i 1 14 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 1 15 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 1 16 model model NN work_j6fm452usjdmdhgardrg2mgn2i 1 17 from from IN work_j6fm452usjdmdhgardrg2mgn2i 1 18 a a DT work_j6fm452usjdmdhgardrg2mgn2i 1 19 comprehensive comprehensive JJ work_j6fm452usjdmdhgardrg2mgn2i 1 20 perspective perspective NN work_j6fm452usjdmdhgardrg2mgn2i 1 21 Wen Wen NNP work_j6fm452usjdmdhgardrg2mgn2i 1 22 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 1 23 Bao Bao NNP work_j6fm452usjdmdhgardrg2mgn2i 1 24 Lin Lin NNP work_j6fm452usjdmdhgardrg2mgn2i 1 25 * * NFP work_j6fm452usjdmdhgardrg2mgn2i 1 26 National National NNP work_j6fm452usjdmdhgardrg2mgn2i 1 27 Formosa Formosa NNP work_j6fm452usjdmdhgardrg2mgn2i 1 28 University University NNP work_j6fm452usjdmdhgardrg2mgn2i 1 29 , , , work_j6fm452usjdmdhgardrg2mgn2i 1 30 Department Department NNP work_j6fm452usjdmdhgardrg2mgn2i 1 31 of of IN work_j6fm452usjdmdhgardrg2mgn2i 1 32 Business Business NNP work_j6fm452usjdmdhgardrg2mgn2i 1 33 Administration Administration NNP work_j6fm452usjdmdhgardrg2mgn2i 1 34 ADD:64 ADD:64 NNP work_j6fm452usjdmdhgardrg2mgn2i 1 35 , , , work_j6fm452usjdmdhgardrg2mgn2i 1 36 Wen Wen NNP work_j6fm452usjdmdhgardrg2mgn2i 1 37 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 1 38 Hua Hua NNP work_j6fm452usjdmdhgardrg2mgn2i 1 39 Road Road NNP work_j6fm452usjdmdhgardrg2mgn2i 1 40 , , , work_j6fm452usjdmdhgardrg2mgn2i 1 41 Huwei Huwei NNP work_j6fm452usjdmdhgardrg2mgn2i 1 42 , , , work_j6fm452usjdmdhgardrg2mgn2i 1 43 Yunlin Yunlin NNP work_j6fm452usjdmdhgardrg2mgn2i 1 44 , , , work_j6fm452usjdmdhgardrg2mgn2i 1 45 Taiwan Taiwan NNP work_j6fm452usjdmdhgardrg2mgn2i 1 46 , , , work_j6fm452usjdmdhgardrg2mgn2i 1 47 ROC ROC NNP work_j6fm452usjdmdhgardrg2mgn2i 1 48 Abstract Abstract NNP work_j6fm452usjdmdhgardrg2mgn2i 1 49 This this DT work_j6fm452usjdmdhgardrg2mgn2i 1 50 study study NN work_j6fm452usjdmdhgardrg2mgn2i 1 51 provides provide VBZ work_j6fm452usjdmdhgardrg2mgn2i 1 52 a a DT work_j6fm452usjdmdhgardrg2mgn2i 1 53 model model NN work_j6fm452usjdmdhgardrg2mgn2i 1 54 of of IN work_j6fm452usjdmdhgardrg2mgn2i 1 55 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 1 56 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 1 57 from from IN work_j6fm452usjdmdhgardrg2mgn2i 1 58 a a DT work_j6fm452usjdmdhgardrg2mgn2i 1 59 comprehensive comprehensive JJ work_j6fm452usjdmdhgardrg2mgn2i 1 60 perspective perspective NN work_j6fm452usjdmdhgardrg2mgn2i 1 61 and and CC work_j6fm452usjdmdhgardrg2mgn2i 1 62 tries try VBZ work_j6fm452usjdmdhgardrg2mgn2i 1 63 to to TO work_j6fm452usjdmdhgardrg2mgn2i 1 64 use use VB work_j6fm452usjdmdhgardrg2mgn2i 1 65 the the DT work_j6fm452usjdmdhgardrg2mgn2i 1 66 nonlinear nonlinear NN work_j6fm452usjdmdhgardrg2mgn2i 1 67 fuzzy fuzzy JJ work_j6fm452usjdmdhgardrg2mgn2i 1 68 neutral neutral JJ work_j6fm452usjdmdhgardrg2mgn2i 1 69 network network NN work_j6fm452usjdmdhgardrg2mgn2i 1 70 model model NN work_j6fm452usjdmdhgardrg2mgn2i 1 71 to to TO work_j6fm452usjdmdhgardrg2mgn2i 1 72 verify verify VB work_j6fm452usjdmdhgardrg2mgn2i 1 73 the the DT work_j6fm452usjdmdhgardrg2mgn2i 1 74 assumptions assumption NNS work_j6fm452usjdmdhgardrg2mgn2i 1 75 of of IN work_j6fm452usjdmdhgardrg2mgn2i 1 76 the the DT work_j6fm452usjdmdhgardrg2mgn2i 1 77 study study NN work_j6fm452usjdmdhgardrg2mgn2i 1 78 . . . work_j6fm452usjdmdhgardrg2mgn2i 2 1 Samples sample NNS work_j6fm452usjdmdhgardrg2mgn2i 2 2 are be VBP work_j6fm452usjdmdhgardrg2mgn2i 2 3 taken take VBN work_j6fm452usjdmdhgardrg2mgn2i 2 4 from from IN work_j6fm452usjdmdhgardrg2mgn2i 2 5 the the DT work_j6fm452usjdmdhgardrg2mgn2i 2 6 information information NN work_j6fm452usjdmdhgardrg2mgn2i 2 7 and and CC work_j6fm452usjdmdhgardrg2mgn2i 2 8 tourism tourism NN work_j6fm452usjdmdhgardrg2mgn2i 2 9 industries industry NNS work_j6fm452usjdmdhgardrg2mgn2i 2 10 at at IN work_j6fm452usjdmdhgardrg2mgn2i 2 11 a a DT work_j6fm452usjdmdhgardrg2mgn2i 2 12 proportion proportion NN work_j6fm452usjdmdhgardrg2mgn2i 2 13 of of IN work_j6fm452usjdmdhgardrg2mgn2i 2 14 2:1 2:1 CD work_j6fm452usjdmdhgardrg2mgn2i 2 15 based base VBN work_j6fm452usjdmdhgardrg2mgn2i 2 16 on on IN work_j6fm452usjdmdhgardrg2mgn2i 2 17 the the DT work_j6fm452usjdmdhgardrg2mgn2i 2 18 population population NN work_j6fm452usjdmdhgardrg2mgn2i 2 19 in in IN work_j6fm452usjdmdhgardrg2mgn2i 2 20 Taipei Taipei NNP work_j6fm452usjdmdhgardrg2mgn2i 2 21 and and CC work_j6fm452usjdmdhgardrg2mgn2i 2 22 Kaohsiung Kaohsiung NNP work_j6fm452usjdmdhgardrg2mgn2i 2 23 cities city NNS work_j6fm452usjdmdhgardrg2mgn2i 2 24 . . . work_j6fm452usjdmdhgardrg2mgn2i 3 1 A a DT work_j6fm452usjdmdhgardrg2mgn2i 3 2 total total NN work_j6fm452usjdmdhgardrg2mgn2i 3 3 of of IN work_j6fm452usjdmdhgardrg2mgn2i 3 4 207 207 CD work_j6fm452usjdmdhgardrg2mgn2i 3 5 questionnaires questionnaire NNS work_j6fm452usjdmdhgardrg2mgn2i 3 6 are be VBP work_j6fm452usjdmdhgardrg2mgn2i 3 7 returned return VBN work_j6fm452usjdmdhgardrg2mgn2i 3 8 . . . work_j6fm452usjdmdhgardrg2mgn2i 4 1 As as IN work_j6fm452usjdmdhgardrg2mgn2i 4 2 the the DT work_j6fm452usjdmdhgardrg2mgn2i 4 3 result result NN work_j6fm452usjdmdhgardrg2mgn2i 4 4 of of IN work_j6fm452usjdmdhgardrg2mgn2i 4 5 the the DT work_j6fm452usjdmdhgardrg2mgn2i 4 6 empirical empirical JJ work_j6fm452usjdmdhgardrg2mgn2i 4 7 research research NN work_j6fm452usjdmdhgardrg2mgn2i 4 8 shows show VBZ work_j6fm452usjdmdhgardrg2mgn2i 4 9 , , , work_j6fm452usjdmdhgardrg2mgn2i 4 10 the the DT work_j6fm452usjdmdhgardrg2mgn2i 4 11 interpersonal interpersonal NN work_j6fm452usjdmdhgardrg2mgn2i 4 12 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 4 13 based base VBN work_j6fm452usjdmdhgardrg2mgn2i 4 14 service service NN work_j6fm452usjdmdhgardrg2mgn2i 4 15 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 4 16 is be VBZ work_j6fm452usjdmdhgardrg2mgn2i 4 17 better well JJR work_j6fm452usjdmdhgardrg2mgn2i 4 18 than than IN work_j6fm452usjdmdhgardrg2mgn2i 4 19 the the DT work_j6fm452usjdmdhgardrg2mgn2i 4 20 technology technology NN work_j6fm452usjdmdhgardrg2mgn2i 4 21 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 4 22 based base VBN work_j6fm452usjdmdhgardrg2mgn2i 4 23 service service NN work_j6fm452usjdmdhgardrg2mgn2i 4 24 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 4 25 in in IN work_j6fm452usjdmdhgardrg2mgn2i 4 26 functional functional JJ work_j6fm452usjdmdhgardrg2mgn2i 4 27 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 4 28 , , , work_j6fm452usjdmdhgardrg2mgn2i 4 29 while while IN work_j6fm452usjdmdhgardrg2mgn2i 4 30 the the DT work_j6fm452usjdmdhgardrg2mgn2i 4 31 technology technology NN work_j6fm452usjdmdhgardrg2mgn2i 4 32 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 4 33 based base VBN work_j6fm452usjdmdhgardrg2mgn2i 4 34 service service NN work_j6fm452usjdmdhgardrg2mgn2i 4 35 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 4 36 is be VBZ work_j6fm452usjdmdhgardrg2mgn2i 4 37 better well JJR work_j6fm452usjdmdhgardrg2mgn2i 4 38 than than IN work_j6fm452usjdmdhgardrg2mgn2i 4 39 the the DT work_j6fm452usjdmdhgardrg2mgn2i 4 40 interpersonal interpersonal NN work_j6fm452usjdmdhgardrg2mgn2i 4 41 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 4 42 based base VBN work_j6fm452usjdmdhgardrg2mgn2i 4 43 service service NN work_j6fm452usjdmdhgardrg2mgn2i 4 44 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 4 45 in in IN work_j6fm452usjdmdhgardrg2mgn2i 4 46 technical technical JJ work_j6fm452usjdmdhgardrg2mgn2i 4 47 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 4 48 . . . work_j6fm452usjdmdhgardrg2mgn2i 5 1 The the DT work_j6fm452usjdmdhgardrg2mgn2i 5 2 functional functional JJ work_j6fm452usjdmdhgardrg2mgn2i 5 3 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 5 4 has have VBZ work_j6fm452usjdmdhgardrg2mgn2i 5 5 a a DT work_j6fm452usjdmdhgardrg2mgn2i 5 6 positive positive JJ work_j6fm452usjdmdhgardrg2mgn2i 5 7 and and CC work_j6fm452usjdmdhgardrg2mgn2i 5 8 significant significant JJ work_j6fm452usjdmdhgardrg2mgn2i 5 9 effect effect NN work_j6fm452usjdmdhgardrg2mgn2i 5 10 on on IN work_j6fm452usjdmdhgardrg2mgn2i 5 11 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 5 12 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 5 13 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 5 14 the the DT work_j6fm452usjdmdhgardrg2mgn2i 5 15 service service NN work_j6fm452usjdmdhgardrg2mgn2i 5 16 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 5 17 has have VBZ work_j6fm452usjdmdhgardrg2mgn2i 5 18 a a DT work_j6fm452usjdmdhgardrg2mgn2i 5 19 positive positive JJ work_j6fm452usjdmdhgardrg2mgn2i 5 20 and and CC work_j6fm452usjdmdhgardrg2mgn2i 5 21 significant significant JJ work_j6fm452usjdmdhgardrg2mgn2i 5 22 effect effect NN work_j6fm452usjdmdhgardrg2mgn2i 5 23 on on IN work_j6fm452usjdmdhgardrg2mgn2i 5 24 service service NN work_j6fm452usjdmdhgardrg2mgn2i 5 25 value value NN work_j6fm452usjdmdhgardrg2mgn2i 5 26 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 5 27 the the DT work_j6fm452usjdmdhgardrg2mgn2i 5 28 service service NN work_j6fm452usjdmdhgardrg2mgn2i 5 29 value value NN work_j6fm452usjdmdhgardrg2mgn2i 5 30 has have VBZ work_j6fm452usjdmdhgardrg2mgn2i 5 31 a a DT work_j6fm452usjdmdhgardrg2mgn2i 5 32 positive positive JJ work_j6fm452usjdmdhgardrg2mgn2i 5 33 and and CC work_j6fm452usjdmdhgardrg2mgn2i 5 34 significant significant JJ work_j6fm452usjdmdhgardrg2mgn2i 5 35 effect effect NN work_j6fm452usjdmdhgardrg2mgn2i 5 36 on on IN work_j6fm452usjdmdhgardrg2mgn2i 5 37 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 5 38 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 5 39 . . . work_j6fm452usjdmdhgardrg2mgn2i 6 1 The the DT work_j6fm452usjdmdhgardrg2mgn2i 6 2 service service NN work_j6fm452usjdmdhgardrg2mgn2i 6 3 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 6 4 has have VBZ work_j6fm452usjdmdhgardrg2mgn2i 6 5 a a DT work_j6fm452usjdmdhgardrg2mgn2i 6 6 positive positive JJ work_j6fm452usjdmdhgardrg2mgn2i 6 7 and and CC work_j6fm452usjdmdhgardrg2mgn2i 6 8 significant significant JJ work_j6fm452usjdmdhgardrg2mgn2i 6 9 effect effect NN work_j6fm452usjdmdhgardrg2mgn2i 6 10 on on IN work_j6fm452usjdmdhgardrg2mgn2i 6 11 relationship relationship NN work_j6fm452usjdmdhgardrg2mgn2i 6 12 involvement involvement NN work_j6fm452usjdmdhgardrg2mgn2i 6 13 and and CC work_j6fm452usjdmdhgardrg2mgn2i 6 14 the the DT work_j6fm452usjdmdhgardrg2mgn2i 6 15 relationship relationship NN work_j6fm452usjdmdhgardrg2mgn2i 6 16 involvement involvement NN work_j6fm452usjdmdhgardrg2mgn2i 6 17 has have VBZ work_j6fm452usjdmdhgardrg2mgn2i 6 18 a a DT work_j6fm452usjdmdhgardrg2mgn2i 6 19 positive positive JJ work_j6fm452usjdmdhgardrg2mgn2i 6 20 and and CC work_j6fm452usjdmdhgardrg2mgn2i 6 21 significant significant JJ work_j6fm452usjdmdhgardrg2mgn2i 6 22 effect effect NN work_j6fm452usjdmdhgardrg2mgn2i 6 23 on on IN work_j6fm452usjdmdhgardrg2mgn2i 6 24 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 6 25 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 6 26 . . . work_j6fm452usjdmdhgardrg2mgn2i 7 1 � � NNP work_j6fm452usjdmdhgardrg2mgn2i 7 2 2006 2006 CD work_j6fm452usjdmdhgardrg2mgn2i 7 3 Elsevier Elsevier NNP work_j6fm452usjdmdhgardrg2mgn2i 7 4 Ltd. Ltd. NNP work_j6fm452usjdmdhgardrg2mgn2i 7 5 All all DT work_j6fm452usjdmdhgardrg2mgn2i 7 6 rights right NNS work_j6fm452usjdmdhgardrg2mgn2i 7 7 reserved reserve VBN work_j6fm452usjdmdhgardrg2mgn2i 7 8 . . . work_j6fm452usjdmdhgardrg2mgn2i 8 1 Keywords keyword NNS work_j6fm452usjdmdhgardrg2mgn2i 8 2 : : : work_j6fm452usjdmdhgardrg2mgn2i 8 3 Customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 8 4 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 8 5 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 8 6 Service service NN work_j6fm452usjdmdhgardrg2mgn2i 8 7 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 8 8 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 8 9 Service service NN work_j6fm452usjdmdhgardrg2mgn2i 8 10 value value NN work_j6fm452usjdmdhgardrg2mgn2i 8 11 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 8 12 Relationship relationship NN work_j6fm452usjdmdhgardrg2mgn2i 8 13 involvement involvement NN work_j6fm452usjdmdhgardrg2mgn2i 8 14 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 8 15 Service service NN work_j6fm452usjdmdhgardrg2mgn2i 8 16 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 8 17 1 1 CD work_j6fm452usjdmdhgardrg2mgn2i 8 18 . . . work_j6fm452usjdmdhgardrg2mgn2i 9 1 Introduction introduction NN work_j6fm452usjdmdhgardrg2mgn2i 9 2 The the DT work_j6fm452usjdmdhgardrg2mgn2i 9 3 industrial industrial JJ work_j6fm452usjdmdhgardrg2mgn2i 9 4 structure structure NN work_j6fm452usjdmdhgardrg2mgn2i 9 5 in in IN work_j6fm452usjdmdhgardrg2mgn2i 9 6 Taiwan Taiwan NNP work_j6fm452usjdmdhgardrg2mgn2i 9 7 has have VBZ work_j6fm452usjdmdhgardrg2mgn2i 9 8 transformed transform VBN work_j6fm452usjdmdhgardrg2mgn2i 9 9 from from IN work_j6fm452usjdmdhgardrg2mgn2i 9 10 traditional traditional JJ work_j6fm452usjdmdhgardrg2mgn2i 9 11 agricultural agricultural JJ work_j6fm452usjdmdhgardrg2mgn2i 9 12 and and CC work_j6fm452usjdmdhgardrg2mgn2i 9 13 manufacturing manufacturing NN work_j6fm452usjdmdhgardrg2mgn2i 9 14 industries industry NNS work_j6fm452usjdmdhgardrg2mgn2i 9 15 to to IN work_j6fm452usjdmdhgardrg2mgn2i 9 16 the the DT work_j6fm452usjdmdhgardrg2mgn2i 9 17 tertiary tertiary JJ work_j6fm452usjdmdhgardrg2mgn2i 9 18 service service NN work_j6fm452usjdmdhgardrg2mgn2i 9 19 industry industry NN work_j6fm452usjdmdhgardrg2mgn2i 9 20 that that WDT work_j6fm452usjdmdhgardrg2mgn2i 9 21 is be VBZ work_j6fm452usjdmdhgardrg2mgn2i 9 22 booming booming JJ work_j6fm452usjdmdhgardrg2mgn2i 9 23 and and CC work_j6fm452usjdmdhgardrg2mgn2i 9 24 domi- domi- XX work_j6fm452usjdmdhgardrg2mgn2i 9 25 nating nate VBG work_j6fm452usjdmdhgardrg2mgn2i 9 26 the the DT work_j6fm452usjdmdhgardrg2mgn2i 9 27 market market NN work_j6fm452usjdmdhgardrg2mgn2i 9 28 with with IN work_j6fm452usjdmdhgardrg2mgn2i 9 29 its -PRON- PRP$ work_j6fm452usjdmdhgardrg2mgn2i 9 30 high high JJ work_j6fm452usjdmdhgardrg2mgn2i 9 31 employment employment NN work_j6fm452usjdmdhgardrg2mgn2i 9 32 rate rate NN work_j6fm452usjdmdhgardrg2mgn2i 9 33 and and CC work_j6fm452usjdmdhgardrg2mgn2i 9 34 pro- pro- NN work_j6fm452usjdmdhgardrg2mgn2i 9 35 duction duction NN work_j6fm452usjdmdhgardrg2mgn2i 9 36 value value NN work_j6fm452usjdmdhgardrg2mgn2i 9 37 . . . work_j6fm452usjdmdhgardrg2mgn2i 10 1 In in IN work_j6fm452usjdmdhgardrg2mgn2i 10 2 the the DT work_j6fm452usjdmdhgardrg2mgn2i 10 3 circumstances circumstance NNS work_j6fm452usjdmdhgardrg2mgn2i 10 4 , , , work_j6fm452usjdmdhgardrg2mgn2i 10 5 it -PRON- PRP work_j6fm452usjdmdhgardrg2mgn2i 10 6 is be VBZ work_j6fm452usjdmdhgardrg2mgn2i 10 7 very very RB work_j6fm452usjdmdhgardrg2mgn2i 10 8 important important JJ work_j6fm452usjdmdhgardrg2mgn2i 10 9 for for IN work_j6fm452usjdmdhgardrg2mgn2i 10 10 the the DT work_j6fm452usjdmdhgardrg2mgn2i 10 11 service service NN work_j6fm452usjdmdhgardrg2mgn2i 10 12 industry industry NN work_j6fm452usjdmdhgardrg2mgn2i 10 13 to to TO work_j6fm452usjdmdhgardrg2mgn2i 10 14 improve improve VB work_j6fm452usjdmdhgardrg2mgn2i 10 15 their -PRON- PRP$ work_j6fm452usjdmdhgardrg2mgn2i 10 16 service service NN work_j6fm452usjdmdhgardrg2mgn2i 10 17 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 10 18 . . . work_j6fm452usjdmdhgardrg2mgn2i 11 1 The the DT work_j6fm452usjdmdhgardrg2mgn2i 11 2 core core NN work_j6fm452usjdmdhgardrg2mgn2i 11 3 value value NN work_j6fm452usjdmdhgardrg2mgn2i 11 4 provided provide VBN work_j6fm452usjdmdhgardrg2mgn2i 11 5 by by IN work_j6fm452usjdmdhgardrg2mgn2i 11 6 the the DT work_j6fm452usjdmdhgardrg2mgn2i 11 7 service service NN work_j6fm452usjdmdhgardrg2mgn2i 11 8 industry industry NN work_j6fm452usjdmdhgardrg2mgn2i 11 9 to to IN work_j6fm452usjdmdhgardrg2mgn2i 11 10 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 11 11 includes include VBZ work_j6fm452usjdmdhgardrg2mgn2i 11 12 not not RB work_j6fm452usjdmdhgardrg2mgn2i 11 13 only only RB work_j6fm452usjdmdhgardrg2mgn2i 11 14 the the DT work_j6fm452usjdmdhgardrg2mgn2i 11 15 uniqueness uniqueness NN work_j6fm452usjdmdhgardrg2mgn2i 11 16 of of IN work_j6fm452usjdmdhgardrg2mgn2i 11 17 tangible tangible JJ work_j6fm452usjdmdhgardrg2mgn2i 11 18 and and CC work_j6fm452usjdmdhgardrg2mgn2i 11 19 intangible intangible JJ work_j6fm452usjdmdhgardrg2mgn2i 11 20 products product NNS work_j6fm452usjdmdhgardrg2mgn2i 11 21 , , , work_j6fm452usjdmdhgardrg2mgn2i 11 22 but but CC work_j6fm452usjdmdhgardrg2mgn2i 11 23 also also RB work_j6fm452usjdmdhgardrg2mgn2i 11 24 various various JJ work_j6fm452usjdmdhgardrg2mgn2i 11 25 factors factor NNS work_j6fm452usjdmdhgardrg2mgn2i 11 26 involved involve VBN work_j6fm452usjdmdhgardrg2mgn2i 11 27 in in IN work_j6fm452usjdmdhgardrg2mgn2i 11 28 the the DT work_j6fm452usjdmdhgardrg2mgn2i 11 29 process process NN work_j6fm452usjdmdhgardrg2mgn2i 11 30 of of IN work_j6fm452usjdmdhgardrg2mgn2i 11 31 service service NN work_j6fm452usjdmdhgardrg2mgn2i 11 32 delivery delivery NN work_j6fm452usjdmdhgardrg2mgn2i 11 33 to to IN work_j6fm452usjdmdhgardrg2mgn2i 11 34 customers customer NNS work_j6fm452usjdmdhgardrg2mgn2i 11 35 , , , work_j6fm452usjdmdhgardrg2mgn2i 11 36 such such JJ work_j6fm452usjdmdhgardrg2mgn2i 11 37 as as IN work_j6fm452usjdmdhgardrg2mgn2i 11 38 physical physical JJ work_j6fm452usjdmdhgardrg2mgn2i 11 39 facilities facility NNS work_j6fm452usjdmdhgardrg2mgn2i 11 40 , , , work_j6fm452usjdmdhgardrg2mgn2i 11 41 company company NN work_j6fm452usjdmdhgardrg2mgn2i 11 42 image image NN work_j6fm452usjdmdhgardrg2mgn2i 11 43 , , , work_j6fm452usjdmdhgardrg2mgn2i 11 44 and and CC work_j6fm452usjdmdhgardrg2mgn2i 11 45 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 11 46 of of IN work_j6fm452usjdmdhgardrg2mgn2i 11 47 the the DT work_j6fm452usjdmdhgardrg2mgn2i 11 48 service service NN work_j6fm452usjdmdhgardrg2mgn2i 11 49 delivery delivery NN work_j6fm452usjdmdhgardrg2mgn2i 11 50 . . . work_j6fm452usjdmdhgardrg2mgn2i 12 1 Emphasizing emphasize VBG work_j6fm452usjdmdhgardrg2mgn2i 12 2 customers customer NNS work_j6fm452usjdmdhgardrg2mgn2i 12 3 ’ ’ POS work_j6fm452usjdmdhgardrg2mgn2i 12 4 perception perception NN work_j6fm452usjdmdhgardrg2mgn2i 12 5 of of IN work_j6fm452usjdmdhgardrg2mgn2i 12 6 service service NN work_j6fm452usjdmdhgardrg2mgn2i 12 7 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 12 8 is be VBZ work_j6fm452usjdmdhgardrg2mgn2i 12 9 important important JJ work_j6fm452usjdmdhgardrg2mgn2i 12 10 to to TO work_j6fm452usjdmdhgardrg2mgn2i 12 11 enhance enhance VB work_j6fm452usjdmdhgardrg2mgn2i 12 12 the the DT work_j6fm452usjdmdhgardrg2mgn2i 12 13 extended extended JJ work_j6fm452usjdmdhgardrg2mgn2i 12 14 perception perception NN work_j6fm452usjdmdhgardrg2mgn2i 12 15 and and CC work_j6fm452usjdmdhgardrg2mgn2i 12 16 impres- impres- JJ work_j6fm452usjdmdhgardrg2mgn2i 12 17 sion sion NN work_j6fm452usjdmdhgardrg2mgn2i 12 18 of of IN work_j6fm452usjdmdhgardrg2mgn2i 12 19 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 12 20 on on IN work_j6fm452usjdmdhgardrg2mgn2i 12 21 products product NNS work_j6fm452usjdmdhgardrg2mgn2i 12 22 , , , work_j6fm452usjdmdhgardrg2mgn2i 12 23 and and CC work_j6fm452usjdmdhgardrg2mgn2i 12 24 to to TO work_j6fm452usjdmdhgardrg2mgn2i 12 25 increase increase VB work_j6fm452usjdmdhgardrg2mgn2i 12 26 the the DT work_j6fm452usjdmdhgardrg2mgn2i 12 27 added add VBN work_j6fm452usjdmdhgardrg2mgn2i 12 28 value value NN work_j6fm452usjdmdhgardrg2mgn2i 12 29 of of IN work_j6fm452usjdmdhgardrg2mgn2i 12 30 products product NNS work_j6fm452usjdmdhgardrg2mgn2i 12 31 . . . work_j6fm452usjdmdhgardrg2mgn2i 13 1 With with IN work_j6fm452usjdmdhgardrg2mgn2i 13 2 the the DT work_j6fm452usjdmdhgardrg2mgn2i 13 3 rise rise NN work_j6fm452usjdmdhgardrg2mgn2i 13 4 of of IN work_j6fm452usjdmdhgardrg2mgn2i 13 5 consumer consumer NN work_j6fm452usjdmdhgardrg2mgn2i 13 6 awareness awareness NN work_j6fm452usjdmdhgardrg2mgn2i 13 7 , , , work_j6fm452usjdmdhgardrg2mgn2i 13 8 requirements requirement NNS work_j6fm452usjdmdhgardrg2mgn2i 13 9 of of IN work_j6fm452usjdmdhgardrg2mgn2i 13 10 customers customer NNS work_j6fm452usjdmdhgardrg2mgn2i 13 11 changing change VBG work_j6fm452usjdmdhgardrg2mgn2i 13 12 from from IN work_j6fm452usjdmdhgardrg2mgn2i 13 13 mass mass JJ work_j6fm452usjdmdhgardrg2mgn2i 13 14 production production NN work_j6fm452usjdmdhgardrg2mgn2i 13 15 to to IN work_j6fm452usjdmdhgardrg2mgn2i 13 16 customization customization NN work_j6fm452usjdmdhgardrg2mgn2i 13 17 and and CC work_j6fm452usjdmdhgardrg2mgn2i 13 18 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 13 19 . . . work_j6fm452usjdmdhgardrg2mgn2i 14 1 Therefore therefore RB work_j6fm452usjdmdhgardrg2mgn2i 14 2 , , , work_j6fm452usjdmdhgardrg2mgn2i 14 3 how how WRB work_j6fm452usjdmdhgardrg2mgn2i 14 4 to to TO work_j6fm452usjdmdhgardrg2mgn2i 14 5 under- under- RB work_j6fm452usjdmdhgardrg2mgn2i 14 6 stand stand VB work_j6fm452usjdmdhgardrg2mgn2i 14 7 the the DT work_j6fm452usjdmdhgardrg2mgn2i 14 8 requirements requirement NNS work_j6fm452usjdmdhgardrg2mgn2i 14 9 of of IN work_j6fm452usjdmdhgardrg2mgn2i 14 10 customers customer NNS work_j6fm452usjdmdhgardrg2mgn2i 14 11 and and CC work_j6fm452usjdmdhgardrg2mgn2i 14 12 provide provide VB work_j6fm452usjdmdhgardrg2mgn2i 14 13 them -PRON- PRP work_j6fm452usjdmdhgardrg2mgn2i 14 14 with with IN work_j6fm452usjdmdhgardrg2mgn2i 14 15 products product NNS work_j6fm452usjdmdhgardrg2mgn2i 14 16 and and CC work_j6fm452usjdmdhgardrg2mgn2i 14 17 services service NNS work_j6fm452usjdmdhgardrg2mgn2i 14 18 they -PRON- PRP work_j6fm452usjdmdhgardrg2mgn2i 14 19 need need VBP work_j6fm452usjdmdhgardrg2mgn2i 14 20 , , , work_j6fm452usjdmdhgardrg2mgn2i 14 21 reduce reduce VB work_j6fm452usjdmdhgardrg2mgn2i 14 22 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 14 23 costs cost NNS work_j6fm452usjdmdhgardrg2mgn2i 14 24 and and CC work_j6fm452usjdmdhgardrg2mgn2i 14 25 improve improve VB work_j6fm452usjdmdhgardrg2mgn2i 14 26 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 14 27 value value NN work_j6fm452usjdmdhgardrg2mgn2i 14 28 , , , work_j6fm452usjdmdhgardrg2mgn2i 14 29 and and CC work_j6fm452usjdmdhgardrg2mgn2i 14 30 continually continually RB work_j6fm452usjdmdhgardrg2mgn2i 14 31 trace trace VB work_j6fm452usjdmdhgardrg2mgn2i 14 32 the the DT work_j6fm452usjdmdhgardrg2mgn2i 14 33 satisfac- satisfac- NNP work_j6fm452usjdmdhgardrg2mgn2i 14 34 tion tion NN work_j6fm452usjdmdhgardrg2mgn2i 14 35 of of IN work_j6fm452usjdmdhgardrg2mgn2i 14 36 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 14 37 are be VBP work_j6fm452usjdmdhgardrg2mgn2i 14 38 essential essential JJ work_j6fm452usjdmdhgardrg2mgn2i 14 39 for for IN work_j6fm452usjdmdhgardrg2mgn2i 14 40 an an DT work_j6fm452usjdmdhgardrg2mgn2i 14 41 enterprise enterprise NN work_j6fm452usjdmdhgardrg2mgn2i 14 42 to to TO work_j6fm452usjdmdhgardrg2mgn2i 14 43 march march VB work_j6fm452usjdmdhgardrg2mgn2i 14 44 toward toward IN work_j6fm452usjdmdhgardrg2mgn2i 14 45 success success NN work_j6fm452usjdmdhgardrg2mgn2i 14 46 . . . work_j6fm452usjdmdhgardrg2mgn2i 15 1 Much much JJ work_j6fm452usjdmdhgardrg2mgn2i 15 2 research research NN work_j6fm452usjdmdhgardrg2mgn2i 15 3 on on IN work_j6fm452usjdmdhgardrg2mgn2i 15 4 the the DT work_j6fm452usjdmdhgardrg2mgn2i 15 5 cause cause NN work_j6fm452usjdmdhgardrg2mgn2i 15 6 of of IN work_j6fm452usjdmdhgardrg2mgn2i 15 7 service service NN work_j6fm452usjdmdhgardrg2mgn2i 15 8 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 15 9 and and CC work_j6fm452usjdmdhgardrg2mgn2i 15 10 cus- cus- NNP work_j6fm452usjdmdhgardrg2mgn2i 15 11 tomer tomer NNP work_j6fm452usjdmdhgardrg2mgn2i 15 12 satisfaction satisfaction NNP work_j6fm452usjdmdhgardrg2mgn2i 15 13 has have VBZ work_j6fm452usjdmdhgardrg2mgn2i 15 14 been be VBN work_j6fm452usjdmdhgardrg2mgn2i 15 15 published publish VBN work_j6fm452usjdmdhgardrg2mgn2i 15 16 in in IN work_j6fm452usjdmdhgardrg2mgn2i 15 17 recent recent JJ work_j6fm452usjdmdhgardrg2mgn2i 15 18 years year NNS work_j6fm452usjdmdhgardrg2mgn2i 15 19 . . . work_j6fm452usjdmdhgardrg2mgn2i 16 1 This this DT work_j6fm452usjdmdhgardrg2mgn2i 16 2 research research NN work_j6fm452usjdmdhgardrg2mgn2i 16 3 focuses focus VBZ work_j6fm452usjdmdhgardrg2mgn2i 16 4 on on IN work_j6fm452usjdmdhgardrg2mgn2i 16 5 the the DT work_j6fm452usjdmdhgardrg2mgn2i 16 6 following follow VBG work_j6fm452usjdmdhgardrg2mgn2i 16 7 dimensions dimension NNS work_j6fm452usjdmdhgardrg2mgn2i 16 8 : : : work_j6fm452usjdmdhgardrg2mgn2i 16 9 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 16 10 1 1 LS work_j6fm452usjdmdhgardrg2mgn2i 16 11 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 16 12 discuss- discuss- NN work_j6fm452usjdmdhgardrg2mgn2i 16 13 ing ing NNP work_j6fm452usjdmdhgardrg2mgn2i 16 14 the the DT work_j6fm452usjdmdhgardrg2mgn2i 16 15 antecedent antecedent NN work_j6fm452usjdmdhgardrg2mgn2i 16 16 variable variable NN work_j6fm452usjdmdhgardrg2mgn2i 16 17 that that WDT work_j6fm452usjdmdhgardrg2mgn2i 16 18 affects affect VBZ work_j6fm452usjdmdhgardrg2mgn2i 16 19 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 16 20 satisfac- satisfac- NN work_j6fm452usjdmdhgardrg2mgn2i 16 21 tion tion NN work_j6fm452usjdmdhgardrg2mgn2i 16 22 . . . work_j6fm452usjdmdhgardrg2mgn2i 17 1 Zeithaml Zeithaml NNP work_j6fm452usjdmdhgardrg2mgn2i 17 2 and and CC work_j6fm452usjdmdhgardrg2mgn2i 17 3 Bitner Bitner NNP work_j6fm452usjdmdhgardrg2mgn2i 17 4 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 17 5 2000 2000 CD work_j6fm452usjdmdhgardrg2mgn2i 17 6 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 17 7 , , , work_j6fm452usjdmdhgardrg2mgn2i 17 8 for for IN work_j6fm452usjdmdhgardrg2mgn2i 17 9 example example NN work_j6fm452usjdmdhgardrg2mgn2i 17 10 , , , work_j6fm452usjdmdhgardrg2mgn2i 17 11 found find VBD work_j6fm452usjdmdhgardrg2mgn2i 17 12 that that IN work_j6fm452usjdmdhgardrg2mgn2i 17 13 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 17 14 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 17 15 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 17 16 affected affect VBN work_j6fm452usjdmdhgardrg2mgn2i 17 17 by by IN work_j6fm452usjdmdhgardrg2mgn2i 17 18 service service NN work_j6fm452usjdmdhgardrg2mgn2i 17 19 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 17 20 , , , work_j6fm452usjdmdhgardrg2mgn2i 17 21 prod- prod- FW work_j6fm452usjdmdhgardrg2mgn2i 17 22 uct uct NNP work_j6fm452usjdmdhgardrg2mgn2i 17 23 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 17 24 , , , work_j6fm452usjdmdhgardrg2mgn2i 17 25 price price NN work_j6fm452usjdmdhgardrg2mgn2i 17 26 , , , work_j6fm452usjdmdhgardrg2mgn2i 17 27 personal personal JJ work_j6fm452usjdmdhgardrg2mgn2i 17 28 and and CC work_j6fm452usjdmdhgardrg2mgn2i 17 29 situational situational JJ work_j6fm452usjdmdhgardrg2mgn2i 17 30 factors factor NNS work_j6fm452usjdmdhgardrg2mgn2i 17 31 . . . work_j6fm452usjdmdhgardrg2mgn2i 18 1 Oliver Oliver NNP work_j6fm452usjdmdhgardrg2mgn2i 18 2 and and CC work_j6fm452usjdmdhgardrg2mgn2i 18 3 DeSarbo DeSarbo NNP work_j6fm452usjdmdhgardrg2mgn2i 18 4 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 18 5 1988 1988 CD work_j6fm452usjdmdhgardrg2mgn2i 18 6 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 18 7 found find VBD work_j6fm452usjdmdhgardrg2mgn2i 18 8 that that IN work_j6fm452usjdmdhgardrg2mgn2i 18 9 service service NN work_j6fm452usjdmdhgardrg2mgn2i 18 10 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 18 11 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 18 12 the the DT work_j6fm452usjdmdhgardrg2mgn2i 18 13 antecedent antecedent NN work_j6fm452usjdmdhgardrg2mgn2i 18 14 variable variable NN work_j6fm452usjdmdhgardrg2mgn2i 18 15 of of IN work_j6fm452usjdmdhgardrg2mgn2i 18 16 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 18 17 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 18 18 , , , work_j6fm452usjdmdhgardrg2mgn2i 18 19 while while IN work_j6fm452usjdmdhgardrg2mgn2i 18 20 Ander- Ander- NNP work_j6fm452usjdmdhgardrg2mgn2i 18 21 son son NN work_j6fm452usjdmdhgardrg2mgn2i 18 22 , , , work_j6fm452usjdmdhgardrg2mgn2i 18 23 Fornell Fornell NNP work_j6fm452usjdmdhgardrg2mgn2i 18 24 , , , work_j6fm452usjdmdhgardrg2mgn2i 18 25 and and CC work_j6fm452usjdmdhgardrg2mgn2i 18 26 Lehmann Lehmann NNP work_j6fm452usjdmdhgardrg2mgn2i 18 27 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 18 28 1994 1994 CD work_j6fm452usjdmdhgardrg2mgn2i 18 29 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 18 30 found find VBD work_j6fm452usjdmdhgardrg2mgn2i 18 31 that that IN work_j6fm452usjdmdhgardrg2mgn2i 18 32 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 18 33 sat- sat- NN work_j6fm452usjdmdhgardrg2mgn2i 18 34 isfaction isfaction NN work_j6fm452usjdmdhgardrg2mgn2i 18 35 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 18 36 dependent dependent JJ work_j6fm452usjdmdhgardrg2mgn2i 18 37 on on IN work_j6fm452usjdmdhgardrg2mgn2i 18 38 service service NN work_j6fm452usjdmdhgardrg2mgn2i 18 39 value value NN work_j6fm452usjdmdhgardrg2mgn2i 18 40 ; ; , work_j6fm452usjdmdhgardrg2mgn2i 18 41 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 18 42 2 2 LS work_j6fm452usjdmdhgardrg2mgn2i 18 43 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 18 44 presenting present VBG work_j6fm452usjdmdhgardrg2mgn2i 18 45 theoretical theoretical JJ work_j6fm452usjdmdhgardrg2mgn2i 18 46 models model NNS work_j6fm452usjdmdhgardrg2mgn2i 18 47 to to TO work_j6fm452usjdmdhgardrg2mgn2i 18 48 explain explain VB work_j6fm452usjdmdhgardrg2mgn2i 18 49 the the DT work_j6fm452usjdmdhgardrg2mgn2i 18 50 importance importance NN work_j6fm452usjdmdhgardrg2mgn2i 18 51 and and CC work_j6fm452usjdmdhgardrg2mgn2i 18 52 necessity necessity NN work_j6fm452usjdmdhgardrg2mgn2i 18 53 of of IN work_j6fm452usjdmdhgardrg2mgn2i 18 54 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 18 55 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 18 56 . . . work_j6fm452usjdmdhgardrg2mgn2i 19 1 Anderson Anderson NNP work_j6fm452usjdmdhgardrg2mgn2i 19 2 and and CC work_j6fm452usjdmdhgardrg2mgn2i 19 3 Suillivan Suillivan NNP work_j6fm452usjdmdhgardrg2mgn2i 19 4 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 19 5 1993 1993 CD work_j6fm452usjdmdhgardrg2mgn2i 19 6 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 19 7 pointed point VBD work_j6fm452usjdmdhgardrg2mgn2i 19 8 out out RP work_j6fm452usjdmdhgardrg2mgn2i 19 9 that that IN work_j6fm452usjdmdhgardrg2mgn2i 19 10 the the DT work_j6fm452usjdmdhgardrg2mgn2i 19 11 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 19 12 or or CC work_j6fm452usjdmdhgardrg2mgn2i 19 13 dissatisfaction dissatisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 19 14 of of IN work_j6fm452usjdmdhgardrg2mgn2i 19 15 cus- cus- NN work_j6fm452usjdmdhgardrg2mgn2i 19 16 tomers tomer NNS work_j6fm452usjdmdhgardrg2mgn2i 19 17 could could MD work_j6fm452usjdmdhgardrg2mgn2i 19 18 be be VB work_j6fm452usjdmdhgardrg2mgn2i 19 19 measured measure VBN work_j6fm452usjdmdhgardrg2mgn2i 19 20 based base VBN work_j6fm452usjdmdhgardrg2mgn2i 19 21 on on IN work_j6fm452usjdmdhgardrg2mgn2i 19 22 the the DT work_j6fm452usjdmdhgardrg2mgn2i 19 23 gap gap NN work_j6fm452usjdmdhgardrg2mgn2i 19 24 between between IN work_j6fm452usjdmdhgardrg2mgn2i 19 25 the the DT work_j6fm452usjdmdhgardrg2mgn2i 19 26 0957 0957 CD work_j6fm452usjdmdhgardrg2mgn2i 19 27 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 19 28 4174/$ 4174/$ CD work_j6fm452usjdmdhgardrg2mgn2i 19 29 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 19 30 see see VB work_j6fm452usjdmdhgardrg2mgn2i 19 31 front front JJ work_j6fm452usjdmdhgardrg2mgn2i 19 32 matter matter NN work_j6fm452usjdmdhgardrg2mgn2i 19 33 � � ADD work_j6fm452usjdmdhgardrg2mgn2i 19 34 2006 2006 CD work_j6fm452usjdmdhgardrg2mgn2i 19 35 Elsevier Elsevier NNP work_j6fm452usjdmdhgardrg2mgn2i 19 36 Ltd. Ltd. NNP work_j6fm452usjdmdhgardrg2mgn2i 19 37 All all DT work_j6fm452usjdmdhgardrg2mgn2i 19 38 rights right NNS work_j6fm452usjdmdhgardrg2mgn2i 19 39 reserved reserve VBN work_j6fm452usjdmdhgardrg2mgn2i 19 40 . . . work_j6fm452usjdmdhgardrg2mgn2i 20 1 doi:10.1016 doi:10.1016 NNP work_j6fm452usjdmdhgardrg2mgn2i 20 2 / / SYM work_j6fm452usjdmdhgardrg2mgn2i 20 3 j.eswa.2006.04.021 j.eswa.2006.04.021 ADD work_j6fm452usjdmdhgardrg2mgn2i 20 4 * * NFP work_j6fm452usjdmdhgardrg2mgn2i 20 5 Tel tel NN work_j6fm452usjdmdhgardrg2mgn2i 20 6 . . . work_j6fm452usjdmdhgardrg2mgn2i 21 1 : : : work_j6fm452usjdmdhgardrg2mgn2i 21 2 +886 +886 NNP work_j6fm452usjdmdhgardrg2mgn2i 21 3 5 5 CD work_j6fm452usjdmdhgardrg2mgn2i 21 4 6315775 6315775 CD work_j6fm452usjdmdhgardrg2mgn2i 21 5 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 21 6 fax fax NN work_j6fm452usjdmdhgardrg2mgn2i 21 7 : : : work_j6fm452usjdmdhgardrg2mgn2i 21 8 +886 +886 NNP work_j6fm452usjdmdhgardrg2mgn2i 21 9 5 5 CD work_j6fm452usjdmdhgardrg2mgn2i 21 10 6313842 6313842 CD work_j6fm452usjdmdhgardrg2mgn2i 21 11 . . . work_j6fm452usjdmdhgardrg2mgn2i 22 1 E e NN work_j6fm452usjdmdhgardrg2mgn2i 22 2 - - NN work_j6fm452usjdmdhgardrg2mgn2i 22 3 mail mail NN work_j6fm452usjdmdhgardrg2mgn2i 22 4 addresses address NNS work_j6fm452usjdmdhgardrg2mgn2i 22 5 : : : work_j6fm452usjdmdhgardrg2mgn2i 22 6 e2667@ms23.hinet.net e2667@ms23.hinet.net LS work_j6fm452usjdmdhgardrg2mgn2i 22 7 , , , work_j6fm452usjdmdhgardrg2mgn2i 22 8 wblin@sunws.nfu.edu.tw wblin@sunws.nfu.edu.tw NNP work_j6fm452usjdmdhgardrg2mgn2i 22 9 www.elsevier.com/locate/eswa www.elsevier.com/locate/eswa NNP work_j6fm452usjdmdhgardrg2mgn2i 22 10 Expert Expert NNP work_j6fm452usjdmdhgardrg2mgn2i 22 11 Systems system NNS work_j6fm452usjdmdhgardrg2mgn2i 22 12 with with IN work_j6fm452usjdmdhgardrg2mgn2i 22 13 Applications Applications NNPS work_j6fm452usjdmdhgardrg2mgn2i 22 14 33 33 CD work_j6fm452usjdmdhgardrg2mgn2i 22 15 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 22 16 2007 2007 CD work_j6fm452usjdmdhgardrg2mgn2i 22 17 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 22 18 110–121 110–121 CD work_j6fm452usjdmdhgardrg2mgn2i 22 19 Expert expert NN work_j6fm452usjdmdhgardrg2mgn2i 22 20 Systems system NNS work_j6fm452usjdmdhgardrg2mgn2i 22 21 with with IN work_j6fm452usjdmdhgardrg2mgn2i 22 22 Applications Applications NNPS work_j6fm452usjdmdhgardrg2mgn2i 22 23 mailto:e2667@ms23.hinet.net mailto:e2667@ms23.hinet.net NNP work_j6fm452usjdmdhgardrg2mgn2i 22 24 mailto:wblin@sunws.nfu.edu.tw mailto:wblin@sunws.nfu.edu.tw NNP work_j6fm452usjdmdhgardrg2mgn2i 22 25 expectations expectation NNS work_j6fm452usjdmdhgardrg2mgn2i 22 26 of of IN work_j6fm452usjdmdhgardrg2mgn2i 22 27 customers customer NNS work_j6fm452usjdmdhgardrg2mgn2i 22 28 before before IN work_j6fm452usjdmdhgardrg2mgn2i 22 29 purchasing purchase VBG work_j6fm452usjdmdhgardrg2mgn2i 22 30 and and CC work_j6fm452usjdmdhgardrg2mgn2i 22 31 the the DT work_j6fm452usjdmdhgardrg2mgn2i 22 32 per- per- NN work_j6fm452usjdmdhgardrg2mgn2i 22 33 formance formance NN work_j6fm452usjdmdhgardrg2mgn2i 22 34 of of IN work_j6fm452usjdmdhgardrg2mgn2i 22 35 the the DT work_j6fm452usjdmdhgardrg2mgn2i 22 36 purchased purchase VBN work_j6fm452usjdmdhgardrg2mgn2i 22 37 products product NNS work_j6fm452usjdmdhgardrg2mgn2i 22 38 or or CC work_j6fm452usjdmdhgardrg2mgn2i 22 39 services service NNS work_j6fm452usjdmdhgardrg2mgn2i 22 40 . . . work_j6fm452usjdmdhgardrg2mgn2i 23 1 Woodruff Woodruff NNP work_j6fm452usjdmdhgardrg2mgn2i 23 2 , , , work_j6fm452usjdmdhgardrg2mgn2i 23 3 Cadotte Cadotte NNP work_j6fm452usjdmdhgardrg2mgn2i 23 4 , , , work_j6fm452usjdmdhgardrg2mgn2i 23 5 and and CC work_j6fm452usjdmdhgardrg2mgn2i 23 6 Jenkins Jenkins NNP work_j6fm452usjdmdhgardrg2mgn2i 23 7 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 23 8 1983 1983 CD work_j6fm452usjdmdhgardrg2mgn2i 23 9 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 23 10 raised raise VBD work_j6fm452usjdmdhgardrg2mgn2i 23 11 the the DT work_j6fm452usjdmdhgardrg2mgn2i 23 12 norms norm NNS work_j6fm452usjdmdhgardrg2mgn2i 23 13 in in IN work_j6fm452usjdmdhgardrg2mgn2i 23 14 models model NNS work_j6fm452usjdmdhgardrg2mgn2i 23 15 of of IN work_j6fm452usjdmdhgardrg2mgn2i 23 16 consumer consumer NN work_j6fm452usjdmdhgardrg2mgn2i 23 17 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 23 18 . . . work_j6fm452usjdmdhgardrg2mgn2i 24 1 They -PRON- PRP work_j6fm452usjdmdhgardrg2mgn2i 24 2 found find VBD work_j6fm452usjdmdhgardrg2mgn2i 24 3 that that IN work_j6fm452usjdmdhgardrg2mgn2i 24 4 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 24 5 evalu- evalu- VBZ work_j6fm452usjdmdhgardrg2mgn2i 24 6 ated ated JJ work_j6fm452usjdmdhgardrg2mgn2i 24 7 products product NNS work_j6fm452usjdmdhgardrg2mgn2i 24 8 of of IN work_j6fm452usjdmdhgardrg2mgn2i 24 9 different different JJ work_j6fm452usjdmdhgardrg2mgn2i 24 10 brands brand NNS work_j6fm452usjdmdhgardrg2mgn2i 24 11 based base VBN work_j6fm452usjdmdhgardrg2mgn2i 24 12 on on IN work_j6fm452usjdmdhgardrg2mgn2i 24 13 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 24 14 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 24 15 norms norm NNS work_j6fm452usjdmdhgardrg2mgn2i 24 16 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 24 17 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 24 18 and and CC work_j6fm452usjdmdhgardrg2mgn2i 24 19 their -PRON- PRP$ work_j6fm452usjdmdhgardrg2mgn2i 24 20 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 24 21 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 24 22 determined determine VBN work_j6fm452usjdmdhgardrg2mgn2i 24 23 by by IN work_j6fm452usjdmdhgardrg2mgn2i 24 24 the the DT work_j6fm452usjdmdhgardrg2mgn2i 24 25 conformity conformity NN work_j6fm452usjdmdhgardrg2mgn2i 24 26 among among IN work_j6fm452usjdmdhgardrg2mgn2i 24 27 these these DT work_j6fm452usjdmdhgardrg2mgn2i 24 28 norms norm NNS work_j6fm452usjdmdhgardrg2mgn2i 24 29 . . . work_j6fm452usjdmdhgardrg2mgn2i 25 1 Meuter Meuter NNP work_j6fm452usjdmdhgardrg2mgn2i 25 2 , , , work_j6fm452usjdmdhgardrg2mgn2i 25 3 Ostrom Ostrom NNP work_j6fm452usjdmdhgardrg2mgn2i 25 4 , , , work_j6fm452usjdmdhgardrg2mgn2i 25 5 Roundtree Roundtree NNP work_j6fm452usjdmdhgardrg2mgn2i 25 6 , , , work_j6fm452usjdmdhgardrg2mgn2i 25 7 and and CC work_j6fm452usjdmdhgardrg2mgn2i 25 8 Bitner Bitner NNP work_j6fm452usjdmdhgardrg2mgn2i 25 9 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 25 10 2000 2000 CD work_j6fm452usjdmdhgardrg2mgn2i 25 11 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 25 12 introduced introduce VBD work_j6fm452usjdmdhgardrg2mgn2i 25 13 the the DT work_j6fm452usjdmdhgardrg2mgn2i 25 14 Technology Technology NNP work_j6fm452usjdmdhgardrg2mgn2i 25 15 Infusion Infusion NNP work_j6fm452usjdmdhgardrg2mgn2i 25 16 Matrix Matrix NNP work_j6fm452usjdmdhgardrg2mgn2i 25 17 to to TO work_j6fm452usjdmdhgardrg2mgn2i 25 18 ana- ana- VB work_j6fm452usjdmdhgardrg2mgn2i 25 19 lyze lyze VB work_j6fm452usjdmdhgardrg2mgn2i 25 20 how how WRB work_j6fm452usjdmdhgardrg2mgn2i 25 21 to to TO work_j6fm452usjdmdhgardrg2mgn2i 25 22 enhance enhance VB work_j6fm452usjdmdhgardrg2mgn2i 25 23 the the DT work_j6fm452usjdmdhgardrg2mgn2i 25 24 provision provision NN work_j6fm452usjdmdhgardrg2mgn2i 25 25 of of IN work_j6fm452usjdmdhgardrg2mgn2i 25 26 customized customized JJ work_j6fm452usjdmdhgardrg2mgn2i 25 27 service service NN work_j6fm452usjdmdhgardrg2mgn2i 25 28 by by IN work_j6fm452usjdmdhgardrg2mgn2i 25 29 helping help VBG work_j6fm452usjdmdhgardrg2mgn2i 25 30 staffs staff NNS work_j6fm452usjdmdhgardrg2mgn2i 25 31 or or CC work_j6fm452usjdmdhgardrg2mgn2i 25 32 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 25 33 use use VBP work_j6fm452usjdmdhgardrg2mgn2i 25 34 hi hi JJ work_j6fm452usjdmdhgardrg2mgn2i 25 35 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 25 36 tech tech NN work_j6fm452usjdmdhgardrg2mgn2i 25 37 tools tool NNS work_j6fm452usjdmdhgardrg2mgn2i 25 38 and and CC work_j6fm452usjdmdhgardrg2mgn2i 25 39 ensure ensure VB work_j6fm452usjdmdhgardrg2mgn2i 25 40 the the DT work_j6fm452usjdmdhgardrg2mgn2i 25 41 service service NN work_j6fm452usjdmdhgardrg2mgn2i 25 42 failure failure NN work_j6fm452usjdmdhgardrg2mgn2i 25 43 compensation compensation NN work_j6fm452usjdmdhgardrg2mgn2i 25 44 to to TO work_j6fm452usjdmdhgardrg2mgn2i 25 45 improve improve VB work_j6fm452usjdmdhgardrg2mgn2i 25 46 customers customer NNS work_j6fm452usjdmdhgardrg2mgn2i 25 47 satisfac- satisfac- VBG work_j6fm452usjdmdhgardrg2mgn2i 25 48 tion tion NN work_j6fm452usjdmdhgardrg2mgn2i 25 49 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 25 50 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 25 51 3 3 LS work_j6fm452usjdmdhgardrg2mgn2i 25 52 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 25 53 bringing bring VBG work_j6fm452usjdmdhgardrg2mgn2i 25 54 up up RP work_j6fm452usjdmdhgardrg2mgn2i 25 55 research research NN work_j6fm452usjdmdhgardrg2mgn2i 25 56 dimensions dimension NNS work_j6fm452usjdmdhgardrg2mgn2i 25 57 and and CC work_j6fm452usjdmdhgardrg2mgn2i 25 58 approaches approach NNS work_j6fm452usjdmdhgardrg2mgn2i 25 59 for for IN work_j6fm452usjdmdhgardrg2mgn2i 25 60 measuring measure VBG work_j6fm452usjdmdhgardrg2mgn2i 25 61 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 25 62 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 25 63 and and CC work_j6fm452usjdmdhgardrg2mgn2i 25 64 service service NN work_j6fm452usjdmdhgardrg2mgn2i 25 65 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 25 66 . . . work_j6fm452usjdmdhgardrg2mgn2i 26 1 For for IN work_j6fm452usjdmdhgardrg2mgn2i 26 2 example example NN work_j6fm452usjdmdhgardrg2mgn2i 26 3 , , , work_j6fm452usjdmdhgardrg2mgn2i 26 4 Perkins Perkins NNP work_j6fm452usjdmdhgardrg2mgn2i 26 5 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 26 6 1993 1993 CD work_j6fm452usjdmdhgardrg2mgn2i 26 7 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 26 8 pointed point VBD work_j6fm452usjdmdhgardrg2mgn2i 26 9 out out RP work_j6fm452usjdmdhgardrg2mgn2i 26 10 that that IN work_j6fm452usjdmdhgardrg2mgn2i 26 11 industries industry NNS work_j6fm452usjdmdhgardrg2mgn2i 26 12 were be VBD work_j6fm452usjdmdhgardrg2mgn2i 26 13 different different JJ work_j6fm452usjdmdhgardrg2mgn2i 26 14 in in IN work_j6fm452usjdmdhgardrg2mgn2i 26 15 target target NN work_j6fm452usjdmdhgardrg2mgn2i 26 16 market market NN work_j6fm452usjdmdhgardrg2mgn2i 26 17 segmentation segmentation NN work_j6fm452usjdmdhgardrg2mgn2i 26 18 and and CC work_j6fm452usjdmdhgardrg2mgn2i 26 19 , , , work_j6fm452usjdmdhgardrg2mgn2i 26 20 thus thus RB work_j6fm452usjdmdhgardrg2mgn2i 26 21 , , , work_j6fm452usjdmdhgardrg2mgn2i 26 22 measurement measurement NN work_j6fm452usjdmdhgardrg2mgn2i 26 23 of of IN work_j6fm452usjdmdhgardrg2mgn2i 26 24 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 26 25 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 26 26 varied varied JJ work_j6fm452usjdmdhgardrg2mgn2i 26 27 depending depend VBG work_j6fm452usjdmdhgardrg2mgn2i 26 28 on on IN work_j6fm452usjdmdhgardrg2mgn2i 26 29 the the DT work_j6fm452usjdmdhgardrg2mgn2i 26 30 characteristics characteristic NNS work_j6fm452usjdmdhgardrg2mgn2i 26 31 of of IN work_j6fm452usjdmdhgardrg2mgn2i 26 32 individual individual JJ work_j6fm452usjdmdhgardrg2mgn2i 26 33 industries industry NNS work_j6fm452usjdmdhgardrg2mgn2i 26 34 . . . work_j6fm452usjdmdhgardrg2mgn2i 27 1 He -PRON- PRP work_j6fm452usjdmdhgardrg2mgn2i 27 2 raised raise VBD work_j6fm452usjdmdhgardrg2mgn2i 27 3 three three CD work_j6fm452usjdmdhgardrg2mgn2i 27 4 dimensions dimension NNS work_j6fm452usjdmdhgardrg2mgn2i 27 5 to to TO work_j6fm452usjdmdhgardrg2mgn2i 27 6 be be VB work_j6fm452usjdmdhgardrg2mgn2i 27 7 taken take VBN work_j6fm452usjdmdhgardrg2mgn2i 27 8 into into IN work_j6fm452usjdmdhgardrg2mgn2i 27 9 consideration consideration NN work_j6fm452usjdmdhgardrg2mgn2i 27 10 for for IN work_j6fm452usjdmdhgardrg2mgn2i 27 11 empir- empir- NNP work_j6fm452usjdmdhgardrg2mgn2i 27 12 ical ical JJ work_j6fm452usjdmdhgardrg2mgn2i 27 13 research research NN work_j6fm452usjdmdhgardrg2mgn2i 27 14 on on IN work_j6fm452usjdmdhgardrg2mgn2i 27 15 measurement measurement NN work_j6fm452usjdmdhgardrg2mgn2i 27 16 of of IN work_j6fm452usjdmdhgardrg2mgn2i 27 17 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 27 18 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 27 19 : : : work_j6fm452usjdmdhgardrg2mgn2i 27 20 operation operation NN work_j6fm452usjdmdhgardrg2mgn2i 27 21 dimension dimension NN work_j6fm452usjdmdhgardrg2mgn2i 27 22 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 27 23 availability availability NN work_j6fm452usjdmdhgardrg2mgn2i 27 24 , , , work_j6fm452usjdmdhgardrg2mgn2i 27 25 delivery delivery NN work_j6fm452usjdmdhgardrg2mgn2i 27 26 on on IN work_j6fm452usjdmdhgardrg2mgn2i 27 27 time time NN work_j6fm452usjdmdhgardrg2mgn2i 27 28 , , , work_j6fm452usjdmdhgardrg2mgn2i 27 29 price price NN work_j6fm452usjdmdhgardrg2mgn2i 27 30 , , , work_j6fm452usjdmdhgardrg2mgn2i 27 31 credibility credibility NN work_j6fm452usjdmdhgardrg2mgn2i 27 32 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 27 33 , , , work_j6fm452usjdmdhgardrg2mgn2i 27 34 service service NN work_j6fm452usjdmdhgardrg2mgn2i 27 35 dimension dimension NN work_j6fm452usjdmdhgardrg2mgn2i 27 36 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 27 37 sales sale NNS work_j6fm452usjdmdhgardrg2mgn2i 27 38 service service NN work_j6fm452usjdmdhgardrg2mgn2i 27 39 , , , work_j6fm452usjdmdhgardrg2mgn2i 27 40 technical technical JJ work_j6fm452usjdmdhgardrg2mgn2i 27 41 sup- sup- JJ work_j6fm452usjdmdhgardrg2mgn2i 27 42 port port NN work_j6fm452usjdmdhgardrg2mgn2i 27 43 , , , work_j6fm452usjdmdhgardrg2mgn2i 27 44 product product NN work_j6fm452usjdmdhgardrg2mgn2i 27 45 line line NN work_j6fm452usjdmdhgardrg2mgn2i 27 46 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 27 47 , , , work_j6fm452usjdmdhgardrg2mgn2i 27 48 product product NN work_j6fm452usjdmdhgardrg2mgn2i 27 49 dimension dimension NN work_j6fm452usjdmdhgardrg2mgn2i 27 50 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 27 51 technical technical JJ work_j6fm452usjdmdhgardrg2mgn2i 27 52 value value NN work_j6fm452usjdmdhgardrg2mgn2i 27 53 , , , work_j6fm452usjdmdhgardrg2mgn2i 27 54 reliability reliability NN work_j6fm452usjdmdhgardrg2mgn2i 27 55 , , , work_j6fm452usjdmdhgardrg2mgn2i 27 56 design design NN work_j6fm452usjdmdhgardrg2mgn2i 27 57 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 27 58 . . . work_j6fm452usjdmdhgardrg2mgn2i 28 1 Parasuraman Parasuraman NNP work_j6fm452usjdmdhgardrg2mgn2i 28 2 , , , work_j6fm452usjdmdhgardrg2mgn2i 28 3 Zeithaml Zeithaml NNP work_j6fm452usjdmdhgardrg2mgn2i 28 4 , , , work_j6fm452usjdmdhgardrg2mgn2i 28 5 and and CC work_j6fm452usjdmdhgardrg2mgn2i 28 6 Berry Berry NNP work_j6fm452usjdmdhgardrg2mgn2i 28 7 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 28 8 1985 1985 CD work_j6fm452usjdmdhgardrg2mgn2i 28 9 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 28 10 referred refer VBD work_j6fm452usjdmdhgardrg2mgn2i 28 11 to to IN work_j6fm452usjdmdhgardrg2mgn2i 28 12 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 28 13 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 28 14 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 28 15 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 28 16 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 28 17 and and CC work_j6fm452usjdmdhgardrg2mgn2i 28 18 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 28 19 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 28 20 feasibility feasibility NN work_j6fm452usjdmdhgardrg2mgn2i 28 21 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 28 22 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 28 23 as as IN work_j6fm452usjdmdhgardrg2mgn2i 28 24 key key JJ work_j6fm452usjdmdhgardrg2mgn2i 28 25 dimensions dimension NNS work_j6fm452usjdmdhgardrg2mgn2i 28 26 . . . work_j6fm452usjdmdhgardrg2mgn2i 29 1 After after IN work_j6fm452usjdmdhgardrg2mgn2i 29 2 interviewing interview VBG work_j6fm452usjdmdhgardrg2mgn2i 29 3 senior senior JJ work_j6fm452usjdmdhgardrg2mgn2i 29 4 management management NN work_j6fm452usjdmdhgardrg2mgn2i 29 5 and and CC work_j6fm452usjdmdhgardrg2mgn2i 29 6 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 29 7 of of IN work_j6fm452usjdmdhgardrg2mgn2i 29 8 four four CD work_j6fm452usjdmdhgardrg2mgn2i 29 9 service service NN work_j6fm452usjdmdhgardrg2mgn2i 29 10 industries industry NNS work_j6fm452usjdmdhgardrg2mgn2i 29 11 and and CC work_j6fm452usjdmdhgardrg2mgn2i 29 12 conducting conduct VBG work_j6fm452usjdmdhgardrg2mgn2i 29 13 com- com- NN work_j6fm452usjdmdhgardrg2mgn2i 29 14 prehensive prehensive JJ work_j6fm452usjdmdhgardrg2mgn2i 29 15 exploratory exploratory JJ work_j6fm452usjdmdhgardrg2mgn2i 29 16 research research NN work_j6fm452usjdmdhgardrg2mgn2i 29 17 , , , work_j6fm452usjdmdhgardrg2mgn2i 29 18 they -PRON- PRP work_j6fm452usjdmdhgardrg2mgn2i 29 19 raised raise VBD work_j6fm452usjdmdhgardrg2mgn2i 29 20 the the DT work_j6fm452usjdmdhgardrg2mgn2i 29 21 five five CD work_j6fm452usjdmdhgardrg2mgn2i 29 22 - - HYPH work_j6fm452usjdmdhgardrg2mgn2i 29 23 gap gap NN work_j6fm452usjdmdhgardrg2mgn2i 29 24 theory theory NN work_j6fm452usjdmdhgardrg2mgn2i 29 25 and and CC work_j6fm452usjdmdhgardrg2mgn2i 29 26 brought bring VBD work_j6fm452usjdmdhgardrg2mgn2i 29 27 up up RP work_j6fm452usjdmdhgardrg2mgn2i 29 28 an an DT work_j6fm452usjdmdhgardrg2mgn2i 29 29 important important JJ work_j6fm452usjdmdhgardrg2mgn2i 29 30 measurement measurement NN work_j6fm452usjdmdhgardrg2mgn2i 29 31 approach approach NN work_j6fm452usjdmdhgardrg2mgn2i 29 32 . . . work_j6fm452usjdmdhgardrg2mgn2i 30 1 With with IN work_j6fm452usjdmdhgardrg2mgn2i 30 2 this this DT work_j6fm452usjdmdhgardrg2mgn2i 30 3 approach approach NN work_j6fm452usjdmdhgardrg2mgn2i 30 4 , , , work_j6fm452usjdmdhgardrg2mgn2i 30 5 excess excess NN work_j6fm452usjdmdhgardrg2mgn2i 30 6 of of IN work_j6fm452usjdmdhgardrg2mgn2i 30 7 expected expected JJ work_j6fm452usjdmdhgardrg2mgn2i 30 8 service service NN work_j6fm452usjdmdhgardrg2mgn2i 30 9 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 30 10 ES ES NNP work_j6fm452usjdmdhgardrg2mgn2i 30 11 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 30 12 over over IN work_j6fm452usjdmdhgardrg2mgn2i 30 13 perceived perceive VBN work_j6fm452usjdmdhgardrg2mgn2i 30 14 service service NN work_j6fm452usjdmdhgardrg2mgn2i 30 15 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 30 16 PS PS NNP work_j6fm452usjdmdhgardrg2mgn2i 30 17 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 30 18 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 30 19 represented represent VBN work_j6fm452usjdmdhgardrg2mgn2i 30 20 by by IN work_j6fm452usjdmdhgardrg2mgn2i 30 21 ES ES NNP work_j6fm452usjdmdhgardrg2mgn2i 30 22 > > XX work_j6fm452usjdmdhgardrg2mgn2i 30 23 PS PS NNP work_j6fm452usjdmdhgardrg2mgn2i 30 24 , , , work_j6fm452usjdmdhgardrg2mgn2i 30 25 indicating indicate VBG work_j6fm452usjdmdhgardrg2mgn2i 30 26 that that IN work_j6fm452usjdmdhgardrg2mgn2i 30 27 the the DT work_j6fm452usjdmdhgardrg2mgn2i 30 28 overall overall JJ work_j6fm452usjdmdhgardrg2mgn2i 30 29 service service NN work_j6fm452usjdmdhgardrg2mgn2i 30 30 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 30 31 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 30 32 not not RB work_j6fm452usjdmdhgardrg2mgn2i 30 33 acceptable acceptable JJ work_j6fm452usjdmdhgardrg2mgn2i 30 34 , , , work_j6fm452usjdmdhgardrg2mgn2i 30 35 while while IN work_j6fm452usjdmdhgardrg2mgn2i 30 36 satisfactory satisfactory JJ work_j6fm452usjdmdhgardrg2mgn2i 30 37 service service NN work_j6fm452usjdmdhgardrg2mgn2i 30 38 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 30 39 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 30 40 repre- repre- VBN work_j6fm452usjdmdhgardrg2mgn2i 30 41 sented sente VBN work_j6fm452usjdmdhgardrg2mgn2i 30 42 by by IN work_j6fm452usjdmdhgardrg2mgn2i 30 43 ES ES NNP work_j6fm452usjdmdhgardrg2mgn2i 30 44 = = SYM work_j6fm452usjdmdhgardrg2mgn2i 30 45 PS PS NNP work_j6fm452usjdmdhgardrg2mgn2i 30 46 and and CC work_j6fm452usjdmdhgardrg2mgn2i 30 47 excess excess NN work_j6fm452usjdmdhgardrg2mgn2i 30 48 of of IN work_j6fm452usjdmdhgardrg2mgn2i 30 49 perceived perceived JJ work_j6fm452usjdmdhgardrg2mgn2i 30 50 service service NN work_j6fm452usjdmdhgardrg2mgn2i 30 51 over over IN work_j6fm452usjdmdhgardrg2mgn2i 30 52 expected expect VBN work_j6fm452usjdmdhgardrg2mgn2i 30 53 service service NN work_j6fm452usjdmdhgardrg2mgn2i 30 54 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 30 55 represented represent VBN work_j6fm452usjdmdhgardrg2mgn2i 30 56 by by IN work_j6fm452usjdmdhgardrg2mgn2i 30 57 ES ES NNP work_j6fm452usjdmdhgardrg2mgn2i 30 58 < < XX work_j6fm452usjdmdhgardrg2mgn2i 30 59 PS PS NNP work_j6fm452usjdmdhgardrg2mgn2i 30 60 , , , work_j6fm452usjdmdhgardrg2mgn2i 30 61 indicating indicate VBG work_j6fm452usjdmdhgardrg2mgn2i 30 62 an an DT work_j6fm452usjdmdhgardrg2mgn2i 30 63 inclination inclination NN work_j6fm452usjdmdhgardrg2mgn2i 30 64 toward toward IN work_j6fm452usjdmdhgardrg2mgn2i 30 65 ideal ideal JJ work_j6fm452usjdmdhgardrg2mgn2i 30 66 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 30 67 . . . work_j6fm452usjdmdhgardrg2mgn2i 31 1 Previous previous JJ work_j6fm452usjdmdhgardrg2mgn2i 31 2 research research NN work_j6fm452usjdmdhgardrg2mgn2i 31 3 on on IN work_j6fm452usjdmdhgardrg2mgn2i 31 4 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 31 5 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 31 6 had have VBD work_j6fm452usjdmdhgardrg2mgn2i 31 7 the the DT work_j6fm452usjdmdhgardrg2mgn2i 31 8 fol- fol- NN work_j6fm452usjdmdhgardrg2mgn2i 31 9 lowing low VBG work_j6fm452usjdmdhgardrg2mgn2i 31 10 characteristics characteristic NNS work_j6fm452usjdmdhgardrg2mgn2i 31 11 : : : work_j6fm452usjdmdhgardrg2mgn2i 31 12 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 31 13 1 1 LS work_j6fm452usjdmdhgardrg2mgn2i 31 14 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 31 15 emphasizing emphasize VBG work_j6fm452usjdmdhgardrg2mgn2i 31 16 the the DT work_j6fm452usjdmdhgardrg2mgn2i 31 17 discussion discussion NN work_j6fm452usjdmdhgardrg2mgn2i 31 18 of of IN work_j6fm452usjdmdhgardrg2mgn2i 31 19 performance performance NN work_j6fm452usjdmdhgardrg2mgn2i 31 20 . . . work_j6fm452usjdmdhgardrg2mgn2i 32 1 Oliver Oliver NNP work_j6fm452usjdmdhgardrg2mgn2i 32 2 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 32 3 1980 1980 CD work_j6fm452usjdmdhgardrg2mgn2i 32 4 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 32 5 , , , work_j6fm452usjdmdhgardrg2mgn2i 32 6 for for IN work_j6fm452usjdmdhgardrg2mgn2i 32 7 example example NN work_j6fm452usjdmdhgardrg2mgn2i 32 8 , , , work_j6fm452usjdmdhgardrg2mgn2i 32 9 found find VBD work_j6fm452usjdmdhgardrg2mgn2i 32 10 that that IN work_j6fm452usjdmdhgardrg2mgn2i 32 11 satis- satis- NN work_j6fm452usjdmdhgardrg2mgn2i 32 12 faction faction NN work_j6fm452usjdmdhgardrg2mgn2i 32 13 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 32 14 a a DT work_j6fm452usjdmdhgardrg2mgn2i 32 15 value value NN work_j6fm452usjdmdhgardrg2mgn2i 32 16 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 32 17 give give VB work_j6fm452usjdmdhgardrg2mgn2i 32 18 to to IN work_j6fm452usjdmdhgardrg2mgn2i 32 19 a a DT work_j6fm452usjdmdhgardrg2mgn2i 32 20 deal deal NN work_j6fm452usjdmdhgardrg2mgn2i 32 21 . . . work_j6fm452usjdmdhgardrg2mgn2i 33 1 The the DT work_j6fm452usjdmdhgardrg2mgn2i 33 2 higher high JJR work_j6fm452usjdmdhgardrg2mgn2i 33 3 the the DT work_j6fm452usjdmdhgardrg2mgn2i 33 4 service service NN work_j6fm452usjdmdhgardrg2mgn2i 33 5 level level NN work_j6fm452usjdmdhgardrg2mgn2i 33 6 that that WDT work_j6fm452usjdmdhgardrg2mgn2i 33 7 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 33 8 expect expect VBP work_j6fm452usjdmdhgardrg2mgn2i 33 9 to to TO work_j6fm452usjdmdhgardrg2mgn2i 33 10 have have VB work_j6fm452usjdmdhgardrg2mgn2i 33 11 , , , work_j6fm452usjdmdhgardrg2mgn2i 33 12 the the DT work_j6fm452usjdmdhgardrg2mgn2i 33 13 more more RBR work_j6fm452usjdmdhgardrg2mgn2i 33 14 difficult difficult JJ work_j6fm452usjdmdhgardrg2mgn2i 33 15 for for IN work_j6fm452usjdmdhgardrg2mgn2i 33 16 the the DT work_j6fm452usjdmdhgardrg2mgn2i 33 17 service service NN work_j6fm452usjdmdhgardrg2mgn2i 33 18 provider provider NN work_j6fm452usjdmdhgardrg2mgn2i 33 19 to to TO work_j6fm452usjdmdhgardrg2mgn2i 33 20 provide provide VB work_j6fm452usjdmdhgardrg2mgn2i 33 21 , , , work_j6fm452usjdmdhgardrg2mgn2i 33 22 the the DT work_j6fm452usjdmdhgardrg2mgn2i 33 23 higher high JJR work_j6fm452usjdmdhgardrg2mgn2i 33 24 the the DT work_j6fm452usjdmdhgardrg2mgn2i 33 25 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 33 26 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 33 27 . . . work_j6fm452usjdmdhgardrg2mgn2i 34 1 According accord VBG work_j6fm452usjdmdhgardrg2mgn2i 34 2 to to IN work_j6fm452usjdmdhgardrg2mgn2i 34 3 the the DT work_j6fm452usjdmdhgardrg2mgn2i 34 4 conformity conformity NN work_j6fm452usjdmdhgardrg2mgn2i 34 5 theory theory NN work_j6fm452usjdmdhgardrg2mgn2i 34 6 of of IN work_j6fm452usjdmdhgardrg2mgn2i 34 7 Mittal Mittal NNP work_j6fm452usjdmdhgardrg2mgn2i 34 8 and and CC work_j6fm452usjdmdhgardrg2mgn2i 34 9 Tsiros Tsiros NNP work_j6fm452usjdmdhgardrg2mgn2i 34 10 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 34 11 1999 1999 CD work_j6fm452usjdmdhgardrg2mgn2i 34 12 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 34 13 , , , work_j6fm452usjdmdhgardrg2mgn2i 34 14 when when WRB work_j6fm452usjdmdhgardrg2mgn2i 34 15 the the DT work_j6fm452usjdmdhgardrg2mgn2i 34 16 expectation expectation NN work_j6fm452usjdmdhgardrg2mgn2i 34 17 of of IN work_j6fm452usjdmdhgardrg2mgn2i 34 18 con- con- NN work_j6fm452usjdmdhgardrg2mgn2i 34 19 sumers sumer NNS work_j6fm452usjdmdhgardrg2mgn2i 34 20 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 34 21 not not RB work_j6fm452usjdmdhgardrg2mgn2i 34 22 in in IN work_j6fm452usjdmdhgardrg2mgn2i 34 23 conformity conformity NN work_j6fm452usjdmdhgardrg2mgn2i 34 24 with with IN work_j6fm452usjdmdhgardrg2mgn2i 34 25 the the DT work_j6fm452usjdmdhgardrg2mgn2i 34 26 actual actual JJ work_j6fm452usjdmdhgardrg2mgn2i 34 27 performance performance NN work_j6fm452usjdmdhgardrg2mgn2i 34 28 of of IN work_j6fm452usjdmdhgardrg2mgn2i 34 29 a a DT work_j6fm452usjdmdhgardrg2mgn2i 34 30 product product NN work_j6fm452usjdmdhgardrg2mgn2i 34 31 , , , work_j6fm452usjdmdhgardrg2mgn2i 34 32 they -PRON- PRP work_j6fm452usjdmdhgardrg2mgn2i 34 33 might may MD work_j6fm452usjdmdhgardrg2mgn2i 34 34 change change VB work_j6fm452usjdmdhgardrg2mgn2i 34 35 their -PRON- PRP$ work_j6fm452usjdmdhgardrg2mgn2i 34 36 perception perception NN work_j6fm452usjdmdhgardrg2mgn2i 34 37 of of IN work_j6fm452usjdmdhgardrg2mgn2i 34 38 the the DT work_j6fm452usjdmdhgardrg2mgn2i 34 39 product product NN work_j6fm452usjdmdhgardrg2mgn2i 34 40 and and CC work_j6fm452usjdmdhgardrg2mgn2i 34 41 incline incline NN work_j6fm452usjdmdhgardrg2mgn2i 34 42 to to TO work_j6fm452usjdmdhgardrg2mgn2i 34 43 eliminate eliminate VB work_j6fm452usjdmdhgardrg2mgn2i 34 44 the the DT work_j6fm452usjdmdhgardrg2mgn2i 34 45 gap gap NN work_j6fm452usjdmdhgardrg2mgn2i 34 46 between between IN work_j6fm452usjdmdhgardrg2mgn2i 34 47 the the DT work_j6fm452usjdmdhgardrg2mgn2i 34 48 expec- expec- JJ work_j6fm452usjdmdhgardrg2mgn2i 34 49 tation tation NN work_j6fm452usjdmdhgardrg2mgn2i 34 50 and and CC work_j6fm452usjdmdhgardrg2mgn2i 34 51 performance performance NN work_j6fm452usjdmdhgardrg2mgn2i 34 52 , , , work_j6fm452usjdmdhgardrg2mgn2i 34 53 and and CC work_j6fm452usjdmdhgardrg2mgn2i 34 54 thus thus RB work_j6fm452usjdmdhgardrg2mgn2i 34 55 improve improve VB work_j6fm452usjdmdhgardrg2mgn2i 34 56 the the DT work_j6fm452usjdmdhgardrg2mgn2i 34 57 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 34 58 ; ; , work_j6fm452usjdmdhgardrg2mgn2i 34 59 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 34 60 2 2 LS work_j6fm452usjdmdhgardrg2mgn2i 34 61 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 34 62 emphasizing emphasize VBG work_j6fm452usjdmdhgardrg2mgn2i 34 63 the the DT work_j6fm452usjdmdhgardrg2mgn2i 34 64 discussion discussion NN work_j6fm452usjdmdhgardrg2mgn2i 34 65 of of IN work_j6fm452usjdmdhgardrg2mgn2i 34 66 cause cause NN work_j6fm452usjdmdhgardrg2mgn2i 34 67 and and CC work_j6fm452usjdmdhgardrg2mgn2i 34 68 result result NN work_j6fm452usjdmdhgardrg2mgn2i 34 69 of of IN work_j6fm452usjdmdhgardrg2mgn2i 34 70 satis- satis- NN work_j6fm452usjdmdhgardrg2mgn2i 34 71 faction faction NN work_j6fm452usjdmdhgardrg2mgn2i 34 72 . . . work_j6fm452usjdmdhgardrg2mgn2i 35 1 Cronin Cronin NNP work_j6fm452usjdmdhgardrg2mgn2i 35 2 and and CC work_j6fm452usjdmdhgardrg2mgn2i 35 3 Taylor Taylor NNP work_j6fm452usjdmdhgardrg2mgn2i 35 4 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 35 5 1992 1992 CD work_j6fm452usjdmdhgardrg2mgn2i 35 6 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 35 7 , , , work_j6fm452usjdmdhgardrg2mgn2i 35 8 for for IN work_j6fm452usjdmdhgardrg2mgn2i 35 9 example example NN work_j6fm452usjdmdhgardrg2mgn2i 35 10 , , , work_j6fm452usjdmdhgardrg2mgn2i 35 11 evaluated evaluated JJ work_j6fm452usjdmdhgardrg2mgn2i 35 12 service service NN work_j6fm452usjdmdhgardrg2mgn2i 35 13 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 35 14 based base VBN work_j6fm452usjdmdhgardrg2mgn2i 35 15 on on IN work_j6fm452usjdmdhgardrg2mgn2i 35 16 performance performance NN work_j6fm452usjdmdhgardrg2mgn2i 35 17 and and CC work_j6fm452usjdmdhgardrg2mgn2i 35 18 argued argue VBD work_j6fm452usjdmdhgardrg2mgn2i 35 19 that that IN work_j6fm452usjdmdhgardrg2mgn2i 35 20 ser- ser- JJ work_j6fm452usjdmdhgardrg2mgn2i 35 21 vice vice NN work_j6fm452usjdmdhgardrg2mgn2i 35 22 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 35 23 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 35 24 the the DT work_j6fm452usjdmdhgardrg2mgn2i 35 25 cause cause NN work_j6fm452usjdmdhgardrg2mgn2i 35 26 of of IN work_j6fm452usjdmdhgardrg2mgn2i 35 27 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 35 28 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 35 29 . . . work_j6fm452usjdmdhgardrg2mgn2i 36 1 Para- Para- NNP work_j6fm452usjdmdhgardrg2mgn2i 36 2 suraman suraman NN work_j6fm452usjdmdhgardrg2mgn2i 36 3 , , , work_j6fm452usjdmdhgardrg2mgn2i 36 4 Zeithaml Zeithaml NNP work_j6fm452usjdmdhgardrg2mgn2i 36 5 , , , work_j6fm452usjdmdhgardrg2mgn2i 36 6 and and CC work_j6fm452usjdmdhgardrg2mgn2i 36 7 Berry Berry NNP work_j6fm452usjdmdhgardrg2mgn2i 36 8 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 36 9 1988 1988 CD work_j6fm452usjdmdhgardrg2mgn2i 36 10 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 36 11 researched research VBD work_j6fm452usjdmdhgardrg2mgn2i 36 12 the the DT work_j6fm452usjdmdhgardrg2mgn2i 36 13 gap gap NN work_j6fm452usjdmdhgardrg2mgn2i 36 14 between between IN work_j6fm452usjdmdhgardrg2mgn2i 36 15 service service NN work_j6fm452usjdmdhgardrg2mgn2i 36 16 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 36 17 and and CC work_j6fm452usjdmdhgardrg2mgn2i 36 18 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 36 19 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 36 20 ; ; , work_j6fm452usjdmdhgardrg2mgn2i 36 21 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 36 22 3 3 LS work_j6fm452usjdmdhgardrg2mgn2i 36 23 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 36 24 explaining explain VBG work_j6fm452usjdmdhgardrg2mgn2i 36 25 the the DT work_j6fm452usjdmdhgardrg2mgn2i 36 26 cause cause NN work_j6fm452usjdmdhgardrg2mgn2i 36 27 of of IN work_j6fm452usjdmdhgardrg2mgn2i 36 28 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 36 29 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 36 30 from from IN work_j6fm452usjdmdhgardrg2mgn2i 36 31 a a DT work_j6fm452usjdmdhgardrg2mgn2i 36 32 single single JJ work_j6fm452usjdmdhgardrg2mgn2i 36 33 perspective perspective NN work_j6fm452usjdmdhgardrg2mgn2i 36 34 , , , work_j6fm452usjdmdhgardrg2mgn2i 36 35 such such JJ work_j6fm452usjdmdhgardrg2mgn2i 36 36 as as IN work_j6fm452usjdmdhgardrg2mgn2i 36 37 the the DT work_j6fm452usjdmdhgardrg2mgn2i 36 38 attribution attribution NN work_j6fm452usjdmdhgardrg2mgn2i 36 39 theory theory NN work_j6fm452usjdmdhgardrg2mgn2i 36 40 of of IN work_j6fm452usjdmdhgardrg2mgn2i 36 41 Bitner Bitner NNP work_j6fm452usjdmdhgardrg2mgn2i 36 42 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 36 43 1990 1990 CD work_j6fm452usjdmdhgardrg2mgn2i 36 44 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 36 45 and and CC work_j6fm452usjdmdhgardrg2mgn2i 36 46 the the DT work_j6fm452usjdmdhgardrg2mgn2i 36 47 equity equity NN work_j6fm452usjdmdhgardrg2mgn2i 36 48 theory theory NN work_j6fm452usjdmdhgardrg2mgn2i 36 49 of of IN work_j6fm452usjdmdhgardrg2mgn2i 36 50 Oliver Oliver NNP work_j6fm452usjdmdhgardrg2mgn2i 36 51 and and CC work_j6fm452usjdmdhgardrg2mgn2i 36 52 DeSarbo DeSarbo NNP work_j6fm452usjdmdhgardrg2mgn2i 36 53 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 36 54 1988 1988 CD work_j6fm452usjdmdhgardrg2mgn2i 36 55 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 36 56 . . . work_j6fm452usjdmdhgardrg2mgn2i 37 1 Kotler Kotler NNP work_j6fm452usjdmdhgardrg2mgn2i 37 2 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 37 3 2000 2000 CD work_j6fm452usjdmdhgardrg2mgn2i 37 4 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 37 5 found find VBD work_j6fm452usjdmdhgardrg2mgn2i 37 6 that that IN work_j6fm452usjdmdhgardrg2mgn2i 37 7 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 37 8 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 37 9 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 37 10 closely closely RB work_j6fm452usjdmdhgardrg2mgn2i 37 11 linked link VBN work_j6fm452usjdmdhgardrg2mgn2i 37 12 to to IN work_j6fm452usjdmdhgardrg2mgn2i 37 13 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 37 14 value value NN work_j6fm452usjdmdhgardrg2mgn2i 37 15 and and CC work_j6fm452usjdmdhgardrg2mgn2i 37 16 the the DT work_j6fm452usjdmdhgardrg2mgn2i 37 17 measurement measurement NN work_j6fm452usjdmdhgardrg2mgn2i 37 18 of of IN work_j6fm452usjdmdhgardrg2mgn2i 37 19 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 37 20 satis- satis- NN work_j6fm452usjdmdhgardrg2mgn2i 37 21 faction faction NN work_j6fm452usjdmdhgardrg2mgn2i 37 22 should should MD work_j6fm452usjdmdhgardrg2mgn2i 37 23 be be VB work_j6fm452usjdmdhgardrg2mgn2i 37 24 carried carry VBN work_j6fm452usjdmdhgardrg2mgn2i 37 25 out out RP work_j6fm452usjdmdhgardrg2mgn2i 37 26 from from IN work_j6fm452usjdmdhgardrg2mgn2i 37 27 the the DT work_j6fm452usjdmdhgardrg2mgn2i 37 28 perspective perspective NN work_j6fm452usjdmdhgardrg2mgn2i 37 29 of of IN work_j6fm452usjdmdhgardrg2mgn2i 37 30 value value NN work_j6fm452usjdmdhgardrg2mgn2i 37 31 . . . work_j6fm452usjdmdhgardrg2mgn2i 38 1 As as IN work_j6fm452usjdmdhgardrg2mgn2i 38 2 some some DT work_j6fm452usjdmdhgardrg2mgn2i 38 3 previous previous JJ work_j6fm452usjdmdhgardrg2mgn2i 38 4 literature literature NN work_j6fm452usjdmdhgardrg2mgn2i 38 5 shows show NNS work_j6fm452usjdmdhgardrg2mgn2i 38 6 , , , work_j6fm452usjdmdhgardrg2mgn2i 38 7 the the DT work_j6fm452usjdmdhgardrg2mgn2i 38 8 topics topic NNS work_j6fm452usjdmdhgardrg2mgn2i 38 9 such such JJ work_j6fm452usjdmdhgardrg2mgn2i 38 10 as as IN work_j6fm452usjdmdhgardrg2mgn2i 38 11 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 38 12 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 38 13 ser- ser- JJ work_j6fm452usjdmdhgardrg2mgn2i 38 14 vice vice NN work_j6fm452usjdmdhgardrg2mgn2i 38 15 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 38 16 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 38 17 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 38 18 , , , work_j6fm452usjdmdhgardrg2mgn2i 38 19 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 38 20 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 38 21 service service NN work_j6fm452usjdmdhgardrg2mgn2i 38 22 value value NN work_j6fm452usjdmdhgardrg2mgn2i 38 23 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 38 24 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 38 25 , , , work_j6fm452usjdmdhgardrg2mgn2i 38 26 and and CC work_j6fm452usjdmdhgardrg2mgn2i 38 27 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 38 28 ‘ ' `` work_j6fm452usjdmdhgardrg2mgn2i 38 29 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 38 30 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 38 31 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 38 32 ’ ' '' work_j6fm452usjdmdhgardrg2mgn2i 38 33 were be VBD work_j6fm452usjdmdhgardrg2mgn2i 38 34 researched research VBN work_j6fm452usjdmdhgardrg2mgn2i 38 35 separately separately RB work_j6fm452usjdmdhgardrg2mgn2i 38 36 and and CC work_j6fm452usjdmdhgardrg2mgn2i 38 37 only only RB work_j6fm452usjdmdhgardrg2mgn2i 38 38 a a DT work_j6fm452usjdmdhgardrg2mgn2i 38 39 limited limited JJ work_j6fm452usjdmdhgardrg2mgn2i 38 40 number number NN work_j6fm452usjdmdhgardrg2mgn2i 38 41 of of IN work_j6fm452usjdmdhgardrg2mgn2i 38 42 literature literature NN work_j6fm452usjdmdhgardrg2mgn2i 38 43 focused focus VBN work_j6fm452usjdmdhgardrg2mgn2i 38 44 on on IN work_j6fm452usjdmdhgardrg2mgn2i 38 45 integration integration NN work_j6fm452usjdmdhgardrg2mgn2i 38 46 research research NN work_j6fm452usjdmdhgardrg2mgn2i 38 47 in in IN work_j6fm452usjdmdhgardrg2mgn2i 38 48 the the DT work_j6fm452usjdmdhgardrg2mgn2i 38 49 relation- relation- NN work_j6fm452usjdmdhgardrg2mgn2i 38 50 ship ship NN work_j6fm452usjdmdhgardrg2mgn2i 38 51 between between IN work_j6fm452usjdmdhgardrg2mgn2i 38 52 the the DT work_j6fm452usjdmdhgardrg2mgn2i 38 53 behavior behavior NN work_j6fm452usjdmdhgardrg2mgn2i 38 54 intention intention NN work_j6fm452usjdmdhgardrg2mgn2i 38 55 of of IN work_j6fm452usjdmdhgardrg2mgn2i 38 56 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 38 57 and and CC work_j6fm452usjdmdhgardrg2mgn2i 38 58 the the DT work_j6fm452usjdmdhgardrg2mgn2i 38 59 service service NN work_j6fm452usjdmdhgardrg2mgn2i 38 60 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 38 61 , , , work_j6fm452usjdmdhgardrg2mgn2i 38 62 service service NN work_j6fm452usjdmdhgardrg2mgn2i 38 63 value value NN work_j6fm452usjdmdhgardrg2mgn2i 38 64 , , , work_j6fm452usjdmdhgardrg2mgn2i 38 65 and and CC work_j6fm452usjdmdhgardrg2mgn2i 38 66 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 38 67 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 38 68 as as IN work_j6fm452usjdmdhgardrg2mgn2i 38 69 a a DT work_j6fm452usjdmdhgardrg2mgn2i 38 70 whole whole NN work_j6fm452usjdmdhgardrg2mgn2i 38 71 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 38 72 Cronin Cronin NNP work_j6fm452usjdmdhgardrg2mgn2i 38 73 , , , work_j6fm452usjdmdhgardrg2mgn2i 38 74 Brady Brady NNP work_j6fm452usjdmdhgardrg2mgn2i 38 75 , , , work_j6fm452usjdmdhgardrg2mgn2i 38 76 Tomas Tomas NNP work_j6fm452usjdmdhgardrg2mgn2i 38 77 , , , work_j6fm452usjdmdhgardrg2mgn2i 38 78 & & CC work_j6fm452usjdmdhgardrg2mgn2i 38 79 Hult Hult NNP work_j6fm452usjdmdhgardrg2mgn2i 38 80 , , , work_j6fm452usjdmdhgardrg2mgn2i 38 81 2000 2000 CD work_j6fm452usjdmdhgardrg2mgn2i 38 82 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 38 83 . . . work_j6fm452usjdmdhgardrg2mgn2i 39 1 This this DT work_j6fm452usjdmdhgardrg2mgn2i 39 2 study study NN work_j6fm452usjdmdhgardrg2mgn2i 39 3 provides provide VBZ work_j6fm452usjdmdhgardrg2mgn2i 39 4 integrated integrate VBN work_j6fm452usjdmdhgardrg2mgn2i 39 5 research research NN work_j6fm452usjdmdhgardrg2mgn2i 39 6 of of IN work_j6fm452usjdmdhgardrg2mgn2i 39 7 these these DT work_j6fm452usjdmdhgardrg2mgn2i 39 8 variables variable NNS work_j6fm452usjdmdhgardrg2mgn2i 39 9 and and CC work_j6fm452usjdmdhgardrg2mgn2i 39 10 focuses focus VBZ work_j6fm452usjdmdhgardrg2mgn2i 39 11 on on IN work_j6fm452usjdmdhgardrg2mgn2i 39 12 their -PRON- PRP$ work_j6fm452usjdmdhgardrg2mgn2i 39 13 relationship relationship NN work_j6fm452usjdmdhgardrg2mgn2i 39 14 as as IN work_j6fm452usjdmdhgardrg2mgn2i 39 15 the the DT work_j6fm452usjdmdhgardrg2mgn2i 39 16 first first JJ work_j6fm452usjdmdhgardrg2mgn2i 39 17 research research NN work_j6fm452usjdmdhgardrg2mgn2i 39 18 motive motive NN work_j6fm452usjdmdhgardrg2mgn2i 39 19 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 39 20 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 39 21 4 4 LS work_j6fm452usjdmdhgardrg2mgn2i 39 22 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 39 23 most most JJS work_j6fm452usjdmdhgardrg2mgn2i 39 24 of of IN work_j6fm452usjdmdhgardrg2mgn2i 39 25 the the DT work_j6fm452usjdmdhgardrg2mgn2i 39 26 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 39 27 models model NNS work_j6fm452usjdmdhgardrg2mgn2i 39 28 used use VBN work_j6fm452usjdmdhgardrg2mgn2i 39 29 in in IN work_j6fm452usjdmdhgardrg2mgn2i 39 30 previous previous JJ work_j6fm452usjdmdhgardrg2mgn2i 39 31 research research NN work_j6fm452usjdmdhgardrg2mgn2i 39 32 empha- empha- NN work_j6fm452usjdmdhgardrg2mgn2i 39 33 sized size VBD work_j6fm452usjdmdhgardrg2mgn2i 39 34 the the DT work_j6fm452usjdmdhgardrg2mgn2i 39 35 perceptive perceptive JJ work_j6fm452usjdmdhgardrg2mgn2i 39 36 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 39 37 Kotler Kotler NNP work_j6fm452usjdmdhgardrg2mgn2i 39 38 , , , work_j6fm452usjdmdhgardrg2mgn2i 39 39 2000 2000 CD work_j6fm452usjdmdhgardrg2mgn2i 39 40 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 39 41 and and CC work_j6fm452usjdmdhgardrg2mgn2i 39 42 emotional emotional JJ work_j6fm452usjdmdhgardrg2mgn2i 39 43 perspec- perspec- NN work_j6fm452usjdmdhgardrg2mgn2i 39 44 tives tive NNS work_j6fm452usjdmdhgardrg2mgn2i 39 45 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 39 46 Price Price NNP work_j6fm452usjdmdhgardrg2mgn2i 39 47 , , , work_j6fm452usjdmdhgardrg2mgn2i 39 48 Arnould Arnould NNP work_j6fm452usjdmdhgardrg2mgn2i 39 49 , , , work_j6fm452usjdmdhgardrg2mgn2i 39 50 & & CC work_j6fm452usjdmdhgardrg2mgn2i 39 51 Tierney Tierney NNP work_j6fm452usjdmdhgardrg2mgn2i 39 52 , , , work_j6fm452usjdmdhgardrg2mgn2i 39 53 1995 1995 CD work_j6fm452usjdmdhgardrg2mgn2i 39 54 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 39 55 of of IN work_j6fm452usjdmdhgardrg2mgn2i 39 56 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 39 57 . . . work_j6fm452usjdmdhgardrg2mgn2i 40 1 However however RB work_j6fm452usjdmdhgardrg2mgn2i 40 2 , , , work_j6fm452usjdmdhgardrg2mgn2i 40 3 what what WDT work_j6fm452usjdmdhgardrg2mgn2i 40 4 a a DT work_j6fm452usjdmdhgardrg2mgn2i 40 5 provider provider NN work_j6fm452usjdmdhgardrg2mgn2i 40 6 of of IN work_j6fm452usjdmdhgardrg2mgn2i 40 7 the the DT work_j6fm452usjdmdhgardrg2mgn2i 40 8 service service NN work_j6fm452usjdmdhgardrg2mgn2i 40 9 industry industry NN work_j6fm452usjdmdhgardrg2mgn2i 40 10 empha- empha- NN work_j6fm452usjdmdhgardrg2mgn2i 40 11 sizes size NNS work_j6fm452usjdmdhgardrg2mgn2i 40 12 is be VBZ work_j6fm452usjdmdhgardrg2mgn2i 40 13 not not RB work_j6fm452usjdmdhgardrg2mgn2i 40 14 only only RB work_j6fm452usjdmdhgardrg2mgn2i 40 15 the the DT work_j6fm452usjdmdhgardrg2mgn2i 40 16 interaction interaction NN work_j6fm452usjdmdhgardrg2mgn2i 40 17 with with IN work_j6fm452usjdmdhgardrg2mgn2i 40 18 consumers consumer NNS work_j6fm452usjdmdhgardrg2mgn2i 40 19 to to TO work_j6fm452usjdmdhgardrg2mgn2i 40 20 ensure ensure VB work_j6fm452usjdmdhgardrg2mgn2i 40 21 their -PRON- PRP$ work_j6fm452usjdmdhgardrg2mgn2i 40 22 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 40 23 , , , work_j6fm452usjdmdhgardrg2mgn2i 40 24 but but CC work_j6fm452usjdmdhgardrg2mgn2i 40 25 also also RB work_j6fm452usjdmdhgardrg2mgn2i 40 26 the the DT work_j6fm452usjdmdhgardrg2mgn2i 40 27 method method NN work_j6fm452usjdmdhgardrg2mgn2i 40 28 of of IN work_j6fm452usjdmdhgardrg2mgn2i 40 29 changing change VBG work_j6fm452usjdmdhgardrg2mgn2i 40 30 the the DT work_j6fm452usjdmdhgardrg2mgn2i 40 31 trade trade NN work_j6fm452usjdmdhgardrg2mgn2i 40 32 exchange exchange NN work_j6fm452usjdmdhgardrg2mgn2i 40 33 to to IN work_j6fm452usjdmdhgardrg2mgn2i 40 34 the the DT work_j6fm452usjdmdhgardrg2mgn2i 40 35 value value NN work_j6fm452usjdmdhgardrg2mgn2i 40 36 increment increment NNP work_j6fm452usjdmdhgardrg2mgn2i 40 37 exchange exchange NNP work_j6fm452usjdmdhgardrg2mgn2i 40 38 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 40 39 the the DT work_j6fm452usjdmdhgardrg2mgn2i 40 40 rela- rela- NNP work_j6fm452usjdmdhgardrg2mgn2i 40 41 tionship tionship NN work_j6fm452usjdmdhgardrg2mgn2i 40 42 continuum continuum NN work_j6fm452usjdmdhgardrg2mgn2i 40 43 theory theory NN work_j6fm452usjdmdhgardrg2mgn2i 40 44 of of IN work_j6fm452usjdmdhgardrg2mgn2i 40 45 Day Day NNP work_j6fm452usjdmdhgardrg2mgn2i 40 46 , , , work_j6fm452usjdmdhgardrg2mgn2i 40 47 2000 2000 CD work_j6fm452usjdmdhgardrg2mgn2i 40 48 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 40 49 . . . work_j6fm452usjdmdhgardrg2mgn2i 41 1 Therefore therefore RB work_j6fm452usjdmdhgardrg2mgn2i 41 2 , , , work_j6fm452usjdmdhgardrg2mgn2i 41 3 this this DT work_j6fm452usjdmdhgardrg2mgn2i 41 4 study study NN work_j6fm452usjdmdhgardrg2mgn2i 41 5 proceeds proceed VBZ work_j6fm452usjdmdhgardrg2mgn2i 41 6 to to IN work_j6fm452usjdmdhgardrg2mgn2i 41 7 the the DT work_j6fm452usjdmdhgardrg2mgn2i 41 8 research research NN work_j6fm452usjdmdhgardrg2mgn2i 41 9 from from IN work_j6fm452usjdmdhgardrg2mgn2i 41 10 the the DT work_j6fm452usjdmdhgardrg2mgn2i 41 11 perspective perspective NN work_j6fm452usjdmdhgardrg2mgn2i 41 12 of of IN work_j6fm452usjdmdhgardrg2mgn2i 41 13 rela- rela- JJ work_j6fm452usjdmdhgardrg2mgn2i 41 14 tionship tionship NN work_j6fm452usjdmdhgardrg2mgn2i 41 15 involvement involvement NN work_j6fm452usjdmdhgardrg2mgn2i 41 16 as as IN work_j6fm452usjdmdhgardrg2mgn2i 41 17 the the DT work_j6fm452usjdmdhgardrg2mgn2i 41 18 second second JJ work_j6fm452usjdmdhgardrg2mgn2i 41 19 research research NN work_j6fm452usjdmdhgardrg2mgn2i 41 20 motive motive NN work_j6fm452usjdmdhgardrg2mgn2i 41 21 . . . work_j6fm452usjdmdhgardrg2mgn2i 42 1 Besides besides RB work_j6fm452usjdmdhgardrg2mgn2i 42 2 , , , work_j6fm452usjdmdhgardrg2mgn2i 42 3 the the DT work_j6fm452usjdmdhgardrg2mgn2i 42 4 multivariate multivariate NN work_j6fm452usjdmdhgardrg2mgn2i 42 5 statistic statistic NNP work_j6fm452usjdmdhgardrg2mgn2i 42 6 analysis analysis NN work_j6fm452usjdmdhgardrg2mgn2i 42 7 approach approach NN work_j6fm452usjdmdhgardrg2mgn2i 42 8 or or CC work_j6fm452usjdmdhgardrg2mgn2i 42 9 case case NN work_j6fm452usjdmdhgardrg2mgn2i 42 10 study study NN work_j6fm452usjdmdhgardrg2mgn2i 42 11 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 42 12 commonly commonly RB work_j6fm452usjdmdhgardrg2mgn2i 42 13 used use VBN work_j6fm452usjdmdhgardrg2mgn2i 42 14 for for IN work_j6fm452usjdmdhgardrg2mgn2i 42 15 empirical empirical JJ work_j6fm452usjdmdhgardrg2mgn2i 42 16 research research NN work_j6fm452usjdmdhgardrg2mgn2i 42 17 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 42 18 Bol- Bol- NNP work_j6fm452usjdmdhgardrg2mgn2i 42 19 ton ton NN work_j6fm452usjdmdhgardrg2mgn2i 42 20 & & CC work_j6fm452usjdmdhgardrg2mgn2i 42 21 Drew Drew NNP work_j6fm452usjdmdhgardrg2mgn2i 42 22 , , , work_j6fm452usjdmdhgardrg2mgn2i 42 23 1991 1991 CD work_j6fm452usjdmdhgardrg2mgn2i 42 24 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 42 25 Cronin Cronin NNP work_j6fm452usjdmdhgardrg2mgn2i 42 26 , , , work_j6fm452usjdmdhgardrg2mgn2i 42 27 Michael Michael NNP work_j6fm452usjdmdhgardrg2mgn2i 42 28 , , , work_j6fm452usjdmdhgardrg2mgn2i 42 29 Brady Brady NNP work_j6fm452usjdmdhgardrg2mgn2i 42 30 , , , work_j6fm452usjdmdhgardrg2mgn2i 42 31 Hightower Hightower NNP work_j6fm452usjdmdhgardrg2mgn2i 42 32 , , , work_j6fm452usjdmdhgardrg2mgn2i 42 33 & & CC work_j6fm452usjdmdhgardrg2mgn2i 42 34 Shemwell Shemwell NNP work_j6fm452usjdmdhgardrg2mgn2i 42 35 , , , work_j6fm452usjdmdhgardrg2mgn2i 42 36 1997 1997 CD work_j6fm452usjdmdhgardrg2mgn2i 42 37 ; ; : work_j6fm452usjdmdhgardrg2mgn2i 42 38 Zeithaml Zeithaml NNP work_j6fm452usjdmdhgardrg2mgn2i 42 39 , , , work_j6fm452usjdmdhgardrg2mgn2i 42 40 1988 1988 CD work_j6fm452usjdmdhgardrg2mgn2i 42 41 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 42 42 and and CC work_j6fm452usjdmdhgardrg2mgn2i 42 43 the the DT work_j6fm452usjdmdhgardrg2mgn2i 42 44 nonlinear nonlinear JJ work_j6fm452usjdmdhgardrg2mgn2i 42 45 research research NN work_j6fm452usjdmdhgardrg2mgn2i 42 46 model model NN work_j6fm452usjdmdhgardrg2mgn2i 42 47 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 42 48 such such JJ work_j6fm452usjdmdhgardrg2mgn2i 42 49 as as IN work_j6fm452usjdmdhgardrg2mgn2i 42 50 the the DT work_j6fm452usjdmdhgardrg2mgn2i 42 51 nonlinear nonlinear JJ work_j6fm452usjdmdhgardrg2mgn2i 42 52 fuzzy fuzzy JJ work_j6fm452usjdmdhgardrg2mgn2i 42 53 neural neural NNP work_j6fm452usjdmdhgardrg2mgn2i 42 54 network network NN work_j6fm452usjdmdhgardrg2mgn2i 42 55 model model NN work_j6fm452usjdmdhgardrg2mgn2i 42 56 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 42 57 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 42 58 not not RB work_j6fm452usjdmdhgardrg2mgn2i 42 59 used use VBN work_j6fm452usjdmdhgardrg2mgn2i 42 60 often often RB work_j6fm452usjdmdhgardrg2mgn2i 42 61 for for IN work_j6fm452usjdmdhgardrg2mgn2i 42 62 theory theory NN work_j6fm452usjdmdhgardrg2mgn2i 42 63 verification verification NN work_j6fm452usjdmdhgardrg2mgn2i 42 64 . . . work_j6fm452usjdmdhgardrg2mgn2i 43 1 The the DT work_j6fm452usjdmdhgardrg2mgn2i 43 2 non- non- NN work_j6fm452usjdmdhgardrg2mgn2i 43 3 linear linear VBP work_j6fm452usjdmdhgardrg2mgn2i 43 4 fuzzy fuzzy JJ work_j6fm452usjdmdhgardrg2mgn2i 43 5 neural neural NNP work_j6fm452usjdmdhgardrg2mgn2i 43 6 network network NN work_j6fm452usjdmdhgardrg2mgn2i 43 7 model model NN work_j6fm452usjdmdhgardrg2mgn2i 43 8 is be VBZ work_j6fm452usjdmdhgardrg2mgn2i 43 9 maturely maturely RB work_j6fm452usjdmdhgardrg2mgn2i 43 10 developed develop VBN work_j6fm452usjdmdhgardrg2mgn2i 43 11 and and CC work_j6fm452usjdmdhgardrg2mgn2i 43 12 has have VBZ work_j6fm452usjdmdhgardrg2mgn2i 43 13 a a DT work_j6fm452usjdmdhgardrg2mgn2i 43 14 wide wide JJ work_j6fm452usjdmdhgardrg2mgn2i 43 15 range range NN work_j6fm452usjdmdhgardrg2mgn2i 43 16 of of IN work_j6fm452usjdmdhgardrg2mgn2i 43 17 applications application NNS work_j6fm452usjdmdhgardrg2mgn2i 43 18 . . . work_j6fm452usjdmdhgardrg2mgn2i 44 1 It -PRON- PRP work_j6fm452usjdmdhgardrg2mgn2i 44 2 is be VBZ work_j6fm452usjdmdhgardrg2mgn2i 44 3 not not RB work_j6fm452usjdmdhgardrg2mgn2i 44 4 only only RB work_j6fm452usjdmdhgardrg2mgn2i 44 5 useful useful JJ work_j6fm452usjdmdhgardrg2mgn2i 44 6 for for IN work_j6fm452usjdmdhgardrg2mgn2i 44 7 prediction prediction NN work_j6fm452usjdmdhgardrg2mgn2i 44 8 and and CC work_j6fm452usjdmdhgardrg2mgn2i 44 9 assortment assortment NN work_j6fm452usjdmdhgardrg2mgn2i 44 10 , , , work_j6fm452usjdmdhgardrg2mgn2i 44 11 but but CC work_j6fm452usjdmdhgardrg2mgn2i 44 12 also also RB work_j6fm452usjdmdhgardrg2mgn2i 44 13 for for IN work_j6fm452usjdmdhgardrg2mgn2i 44 14 uncertain uncertain JJ work_j6fm452usjdmdhgardrg2mgn2i 44 15 behavior behavior NN work_j6fm452usjdmdhgardrg2mgn2i 44 16 systems system NNS work_j6fm452usjdmdhgardrg2mgn2i 44 17 . . . work_j6fm452usjdmdhgardrg2mgn2i 45 1 Therefore therefore RB work_j6fm452usjdmdhgardrg2mgn2i 45 2 , , , work_j6fm452usjdmdhgardrg2mgn2i 45 3 this this DT work_j6fm452usjdmdhgardrg2mgn2i 45 4 study study NN work_j6fm452usjdmdhgardrg2mgn2i 45 5 uses use VBZ work_j6fm452usjdmdhgardrg2mgn2i 45 6 the the DT work_j6fm452usjdmdhgardrg2mgn2i 45 7 nonlinear nonlinear JJ work_j6fm452usjdmdhgardrg2mgn2i 45 8 fuzzy fuzzy JJ work_j6fm452usjdmdhgardrg2mgn2i 45 9 neural neural JJ work_j6fm452usjdmdhgardrg2mgn2i 45 10 network network NN work_j6fm452usjdmdhgardrg2mgn2i 45 11 model model NN work_j6fm452usjdmdhgardrg2mgn2i 45 12 to to TO work_j6fm452usjdmdhgardrg2mgn2i 45 13 verify verify VB work_j6fm452usjdmdhgardrg2mgn2i 45 14 the the DT work_j6fm452usjdmdhgardrg2mgn2i 45 15 initial initial JJ work_j6fm452usjdmdhgardrg2mgn2i 45 16 data datum NNS work_j6fm452usjdmdhgardrg2mgn2i 45 17 of of IN work_j6fm452usjdmdhgardrg2mgn2i 45 18 the the DT work_j6fm452usjdmdhgardrg2mgn2i 45 19 research research NN work_j6fm452usjdmdhgardrg2mgn2i 45 20 as as IN work_j6fm452usjdmdhgardrg2mgn2i 45 21 the the DT work_j6fm452usjdmdhgardrg2mgn2i 45 22 third third JJ work_j6fm452usjdmdhgardrg2mgn2i 45 23 research research NN work_j6fm452usjdmdhgardrg2mgn2i 45 24 motive motive NN work_j6fm452usjdmdhgardrg2mgn2i 45 25 . . . work_j6fm452usjdmdhgardrg2mgn2i 46 1 Based base VBN work_j6fm452usjdmdhgardrg2mgn2i 46 2 on on IN work_j6fm452usjdmdhgardrg2mgn2i 46 3 the the DT work_j6fm452usjdmdhgardrg2mgn2i 46 4 above above JJ work_j6fm452usjdmdhgardrg2mgn2i 46 5 , , , work_j6fm452usjdmdhgardrg2mgn2i 46 6 the the DT work_j6fm452usjdmdhgardrg2mgn2i 46 7 purpose purpose NN work_j6fm452usjdmdhgardrg2mgn2i 46 8 of of IN work_j6fm452usjdmdhgardrg2mgn2i 46 9 this this DT work_j6fm452usjdmdhgardrg2mgn2i 46 10 study study NN work_j6fm452usjdmdhgardrg2mgn2i 46 11 is be VBZ work_j6fm452usjdmdhgardrg2mgn2i 46 12 listed list VBN work_j6fm452usjdmdhgardrg2mgn2i 46 13 as as IN work_j6fm452usjdmdhgardrg2mgn2i 46 14 follows follow VBZ work_j6fm452usjdmdhgardrg2mgn2i 46 15 : : : work_j6fm452usjdmdhgardrg2mgn2i 46 16 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 46 17 1 1 LS work_j6fm452usjdmdhgardrg2mgn2i 46 18 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 46 19 To to TO work_j6fm452usjdmdhgardrg2mgn2i 46 20 provide provide VB work_j6fm452usjdmdhgardrg2mgn2i 46 21 a a DT work_j6fm452usjdmdhgardrg2mgn2i 46 22 customer customer NN work_j6fm452usjdmdhgardrg2mgn2i 46 23 satisfaction satisfaction NN work_j6fm452usjdmdhgardrg2mgn2i 46 24 model model NN work_j6fm452usjdmdhgardrg2mgn2i 46 25 from from IN work_j6fm452usjdmdhgardrg2mgn2i 46 26 a a DT work_j6fm452usjdmdhgardrg2mgn2i 46 27 comprehensive comprehensive JJ work_j6fm452usjdmdhgardrg2mgn2i 46 28 perspective perspective NN work_j6fm452usjdmdhgardrg2mgn2i 46 29 of of IN work_j6fm452usjdmdhgardrg2mgn2i 46 30 relationship relationship NN work_j6fm452usjdmdhgardrg2mgn2i 46 31 involve- involve- JJ work_j6fm452usjdmdhgardrg2mgn2i 46 32 ment ment JJ work_j6fm452usjdmdhgardrg2mgn2i 46 33 , , , work_j6fm452usjdmdhgardrg2mgn2i 46 34 service service NN work_j6fm452usjdmdhgardrg2mgn2i 46 35 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 46 36 , , , work_j6fm452usjdmdhgardrg2mgn2i 46 37 service service NN work_j6fm452usjdmdhgardrg2mgn2i 46 38 quality quality NN work_j6fm452usjdmdhgardrg2mgn2i 46 39 , , , work_j6fm452usjdmdhgardrg2mgn2i 46 40 and and CC work_j6fm452usjdmdhgardrg2mgn2i 46 41 service service NN work_j6fm452usjdmdhgardrg2mgn2i 46 42 value value NN work_j6fm452usjdmdhgardrg2mgn2i 46 43 . . . work_j6fm452usjdmdhgardrg2mgn2i 47 1 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 47 2 2 2 LS work_j6fm452usjdmdhgardrg2mgn2i 47 3 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 47 4 To to TO work_j6fm452usjdmdhgardrg2mgn2i 47 5 verify verify VB work_j6fm452usjdmdhgardrg2mgn2i 47 6 collected collect VBN work_j6fm452usjdmdhgardrg2mgn2i 47 7 data datum NNS work_j6fm452usjdmdhgardrg2mgn2i 47 8 with with IN work_j6fm452usjdmdhgardrg2mgn2i 47 9 the the DT work_j6fm452usjdmdhgardrg2mgn2i 47 10 nonlinear nonlinear NN work_j6fm452usjdmdhgardrg2mgn2i 47 11 fuzzy fuzzy JJ work_j6fm452usjdmdhgardrg2mgn2i 47 12 neu- neu- NN work_j6fm452usjdmdhgardrg2mgn2i 47 13 ral ral NNP work_j6fm452usjdmdhgardrg2mgn2i 47 14 network network NN work_j6fm452usjdmdhgardrg2mgn2i 47 15 model model NN work_j6fm452usjdmdhgardrg2mgn2i 47 16 and and CC work_j6fm452usjdmdhgardrg2mgn2i 47 17 discuss discuss VB work_j6fm452usjdmdhgardrg2mgn2i 47 18 its -PRON- PRP$ work_j6fm452usjdmdhgardrg2mgn2i 47 19 meaning meaning NN work_j6fm452usjdmdhgardrg2mgn2i 47 20 for for IN work_j6fm452usjdmdhgardrg2mgn2i 47 21 management management NN work_j6fm452usjdmdhgardrg2mgn2i 47 22 . . . work_j6fm452usjdmdhgardrg2mgn2i 48 1 2 2 LS work_j6fm452usjdmdhgardrg2mgn2i 48 2 . . . work_j6fm452usjdmdhgardrg2mgn2i 49 1 Literature literature NN work_j6fm452usjdmdhgardrg2mgn2i 49 2 review review NN work_j6fm452usjdmdhgardrg2mgn2i 49 3 Service Service NNP work_j6fm452usjdmdhgardrg2mgn2i 49 4 encounters encounter NNS work_j6fm452usjdmdhgardrg2mgn2i 49 5 were be VBD work_j6fm452usjdmdhgardrg2mgn2i 49 6 classified classify VBN work_j6fm452usjdmdhgardrg2mgn2i 49 7 as as IN work_j6fm452usjdmdhgardrg2mgn2i 49 8 follows follow VBZ work_j6fm452usjdmdhgardrg2mgn2i 49 9 in in IN work_j6fm452usjdmdhgardrg2mgn2i 49 10 the the DT work_j6fm452usjdmdhgardrg2mgn2i 49 11 previ- previ- NNP work_j6fm452usjdmdhgardrg2mgn2i 49 12 ous ous JJ work_j6fm452usjdmdhgardrg2mgn2i 49 13 research research NN work_j6fm452usjdmdhgardrg2mgn2i 49 14 : : : work_j6fm452usjdmdhgardrg2mgn2i 49 15 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 49 16 1 1 LS work_j6fm452usjdmdhgardrg2mgn2i 49 17 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 49 18 according accord VBG work_j6fm452usjdmdhgardrg2mgn2i 49 19 to to IN work_j6fm452usjdmdhgardrg2mgn2i 49 20 the the DT work_j6fm452usjdmdhgardrg2mgn2i 49 21 level level NN work_j6fm452usjdmdhgardrg2mgn2i 49 22 of of IN work_j6fm452usjdmdhgardrg2mgn2i 49 23 service service NN work_j6fm452usjdmdhgardrg2mgn2i 49 24 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 49 25 with with IN work_j6fm452usjdmdhgardrg2mgn2i 49 26 the the DT work_j6fm452usjdmdhgardrg2mgn2i 49 27 staff staff NN work_j6fm452usjdmdhgardrg2mgn2i 49 28 or or CC work_j6fm452usjdmdhgardrg2mgn2i 49 29 facilities facility NNS work_j6fm452usjdmdhgardrg2mgn2i 49 30 , , , work_j6fm452usjdmdhgardrg2mgn2i 49 31 the the DT work_j6fm452usjdmdhgardrg2mgn2i 49 32 service service NN work_j6fm452usjdmdhgardrg2mgn2i 49 33 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 49 34 was be VBD work_j6fm452usjdmdhgardrg2mgn2i 49 35 classi- classi- VBN work_j6fm452usjdmdhgardrg2mgn2i 49 36 fied fie VBN work_j6fm452usjdmdhgardrg2mgn2i 49 37 into into IN work_j6fm452usjdmdhgardrg2mgn2i 49 38 high high JJ work_j6fm452usjdmdhgardrg2mgn2i 49 39 service service NN work_j6fm452usjdmdhgardrg2mgn2i 49 40 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 49 41 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 49 42 contacting contact VBG work_j6fm452usjdmdhgardrg2mgn2i 49 43 staff staff NN work_j6fm452usjdmdhgardrg2mgn2i 49 44 more more JJR work_j6fm452usjdmdhgardrg2mgn2i 49 45 fre- fre- XX work_j6fm452usjdmdhgardrg2mgn2i 49 46 quently quently RB work_j6fm452usjdmdhgardrg2mgn2i 49 47 or or CC work_j6fm452usjdmdhgardrg2mgn2i 49 48 contacting contact VBG work_j6fm452usjdmdhgardrg2mgn2i 49 49 customers customer NNS work_j6fm452usjdmdhgardrg2mgn2i 49 50 widely widely RB work_j6fm452usjdmdhgardrg2mgn2i 49 51 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 49 52 and and CC work_j6fm452usjdmdhgardrg2mgn2i 49 53 lower low JJR work_j6fm452usjdmdhgardrg2mgn2i 49 54 service service NN work_j6fm452usjdmdhgardrg2mgn2i 49 55 encounter encounter NN work_j6fm452usjdmdhgardrg2mgn2i 49 56 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 49 57 mainly mainly RB work_j6fm452usjdmdhgardrg2mgn2i 49 58 contacting contact VBG work_j6fm452usjdmdhgardrg2mgn2i 49 59 physical physical JJ work_j6fm452usjdmdhgardrg2mgn2i 49 60 facilities facility NNS work_j6fm452usjdmdhgardrg2mgn2i 49 61 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 49 62 . . . work_j6fm452usjdmdhgardrg2mgn2i 50 1 Industries industry NNS work_j6fm452usjdmdhgardrg2mgn2i 50 2 belonging belong VBG work_j6fm452usjdmdhgardrg2mgn2i 50 3 to to IN work_j6fm452usjdmdhgardrg2mgn2i 50 4 the the DT work_j6fm452usjdmdhgardrg2mgn2i 50 5 former former JJ work_j6fm452usjdmdhgardrg2mgn2i 50 6 include include VBP work_j6fm452usjdmdhgardrg2mgn2i 50 7 the the DT work_j6fm452usjdmdhgardrg2mgn2i 50 8 hotel hotel NN work_j6fm452usjdmdhgardrg2mgn2i 50 9 industry industry NN work_j6fm452usjdmdhgardrg2mgn2i 50 10 , , , work_j6fm452usjdmdhgardrg2mgn2i 50 11 insur- insur- NN work_j6fm452usjdmdhgardrg2mgn2i 50 12 ance ance NN work_j6fm452usjdmdhgardrg2mgn2i 50 13 industry industry NN work_j6fm452usjdmdhgardrg2mgn2i 50 14 and and CC work_j6fm452usjdmdhgardrg2mgn2i 50 15 tourism tourism NN work_j6fm452usjdmdhgardrg2mgn2i 50 16 industry industry NN work_j6fm452usjdmdhgardrg2mgn2i 50 17 , , , work_j6fm452usjdmdhgardrg2mgn2i 50 18 while while IN work_j6fm452usjdmdhgardrg2mgn2i 50 19 industries industry NNS work_j6fm452usjdmdhgardrg2mgn2i 50 20 that that WDT work_j6fm452usjdmdhgardrg2mgn2i 50 21 belong belong VBP work_j6fm452usjdmdhgardrg2mgn2i 50 22 to to IN work_j6fm452usjdmdhgardrg2mgn2i 50 23 the the DT work_j6fm452usjdmdhgardrg2mgn2i 50 24 latter latter JJ work_j6fm452usjdmdhgardrg2mgn2i 50 25 include include VBP work_j6fm452usjdmdhgardrg2mgn2i 50 26 internet internet NN work_j6fm452usjdmdhgardrg2mgn2i 50 27 banks bank NNS work_j6fm452usjdmdhgardrg2mgn2i 50 28 and and CC work_j6fm452usjdmdhgardrg2mgn2i 50 29 couriers courier NNS work_j6fm452usjdmdhgardrg2mgn2i 50 30 . . . work_j6fm452usjdmdhgardrg2mgn2i 51 1 However however RB work_j6fm452usjdmdhgardrg2mgn2i 51 2 , , , work_j6fm452usjdmdhgardrg2mgn2i 51 3 many many JJ work_j6fm452usjdmdhgardrg2mgn2i 51 4 industries industry NNS work_j6fm452usjdmdhgardrg2mgn2i 51 5 of of IN work_j6fm452usjdmdhgardrg2mgn2i 51 6 high high JJ work_j6fm452usjdmdhgardrg2mgn2i 51 7 or or CC work_j6fm452usjdmdhgardrg2mgn2i 51 8 middle middle JJ work_j6fm452usjdmdhgardrg2mgn2i 51 9 service service NN work_j6fm452usjdmdhgardrg2mgn2i 51 10 encoun- encoun- NN work_j6fm452usjdmdhgardrg2mgn2i 51 11 ters ter NNS work_j6fm452usjdmdhgardrg2mgn2i 51 12 contact contact VBP work_j6fm452usjdmdhgardrg2mgn2i 51 13 with with IN work_j6fm452usjdmdhgardrg2mgn2i 51 14 customers customer NNS work_j6fm452usjdmdhgardrg2mgn2i 51 15 and and CC work_j6fm452usjdmdhgardrg2mgn2i 51 16 make make VB work_j6fm452usjdmdhgardrg2mgn2i 51 17 deals deal NNS work_j6fm452usjdmdhgardrg2mgn2i 51 18 with with IN work_j6fm452usjdmdhgardrg2mgn2i 51 19 them -PRON- PRP work_j6fm452usjdmdhgardrg2mgn2i 51 20 W.-B. w.-b. XX work_j6fm452usjdmdhgardrg2mgn2i 52 1 Lin Lin NNP work_j6fm452usjdmdhgardrg2mgn2i 52 2 / / SYM work_j6fm452usjdmdhgardrg2mgn2i 52 3 Expert Expert NNP work_j6fm452usjdmdhgardrg2mgn2i 52 4 Systems Systems NNPS work_j6fm452usjdmdhgardrg2mgn2i 52 5 with with IN work_j6fm452usjdmdhgardrg2mgn2i 52 6 Applications Applications NNPS work_j6fm452usjdmdhgardrg2mgn2i 52 7 33 33 CD work_j6fm452usjdmdhgardrg2mgn2i 52 8 ( ( -LRB- work_j6fm452usjdmdhgardrg2mgn2i 52 9 2007 2007 CD work_j6fm452usjdmdhgardrg2mgn2i 52 10 ) ) -RRB- work_j6fm452usjdmdhgardrg2mgn2i 52 11 110–121 110–121 CD work_j6fm452usjdmdhgardrg2mgn2i 52 12 111 111 CD work_j6fm452usjdmdhgardrg2mgn2i 52 13 https://isiarticles.com/article/20075 https://isiarticles.com/article/20075 CD