id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
8955	Martin, Susan K.	Buyer Be Wary!	1974-12-01	2	.pdf	application/pdf	732	33	50	Meeting" reflects the library automation community's growing concern create products and market them in order to support desired internal services. Almost always, we are lucky and are able to discover for ourselves the true nature of the products being advertised. and prestigious library is about to sign a contract for servic~s or products unwise and unfair to accuse an advertiser of misleading his market on the of resistance to the sales talk; ( 4) use the library profession's invisible college to determine the validity of the claims and the experiences that others have had with the firm; and ( 5) support the attempts of our professional societies, such as ALA and ASIS, to require organizations to maintain certain advertising standards. The library market is expanding and maturing; therefore, these growing adequate education and awareness on the part of the buyer, with some pressures placed on advertisers by the professional community, and with 	./cache/8955.pdf	./txt/8955.txt