id	sid	tid	token	lemma	pos
12089	1	1	Google	Google	NNP
12089	1	2	Us	-PRON-	PRP
12089	1	3	!	!	.
12089	2	1	Capital	Capital	NNP
12089	2	2	Area	Area	NNP
12089	2	3	District	District	NNP
12089	2	4	Libraries	library	NNS
12089	2	5	Gets	get	VBZ
12089	2	6	Noticed	notice	VBN
12089	2	7	with	with	IN
12089	2	8	Google	Google	NNP
12089	2	9	Ads	Ads	NNPS
12089	2	10	Grant	Grant	NNP
12089	2	11	PUBLIC	PUBLIC	NNP
12089	2	12	LIBRARIES	library	NNS
12089	2	13	LEADING	lead	VBG
12089	2	14	THE	the	DT
12089	2	15	WAY	way	NN
12089	2	16	Google	Google	NNP
12089	2	17	Us	-PRON-	PRP
12089	2	18	!	!	.
12089	3	1	Capital	Capital	NNP
12089	3	2	Area	Area	NNP
12089	3	3	District	District	NNP
12089	3	4	Libraries	library	NNS
12089	3	5	Gets	get	VBZ
12089	3	6	Noticed	notice	VBN
12089	3	7	with	with	IN
12089	3	8	Google	Google	NNP
12089	3	9	Ads	Ads	NNPS
12089	3	10	Grant	Grant	NNP
12089	3	11	Sheryl	Sheryl	NNP
12089	3	12	Cormicle	Cormicle	NNP
12089	3	13	Knox	Knox	NNP
12089	3	14	and	and	CC
12089	3	15	Trenton	Trenton	NNP
12089	3	16	M.	M.	NNP
12089	3	17	Smiley	Smiley	NNP
12089	3	18	INFORMATION	INFORMATION	VBD
12089	3	19	TECHNOLOGY	TECHNOLOGY	NNP
12089	3	20	AND	and	CC
12089	3	21	LIBRARIES	library	NNS
12089	3	22	|	|	NNP
12089	3	23	MARCH	MARCH	NNS
12089	3	24	2020	2020	CD
12089	3	25	https://doi.org/10.6017/ital.v39i1.12089	https://doi.org/10.6017/ital.v39i1.12089	NNP
12089	3	26	Sheryl	Sheryl	NNP
12089	3	27	Cormicle	Cormicle	NNP
12089	3	28	Knox	Knox	NNP
12089	3	29	(	(	-LRB-
12089	3	30	knoxs@cadl.org	knoxs@cadl.org	NNP
12089	3	31	)	)	-RRB-
12089	3	32	is	be	VBZ
12089	3	33	Technology	Technology	NNP
12089	3	34	Director	Director	NNP
12089	3	35	for	for	IN
12089	3	36	Capital	Capital	NNP
12089	3	37	Area	Area	NNP
12089	3	38	District	District	NNP
12089	3	39	Libraries	Libraries	NNPS
12089	3	40	.	.	.
12089	4	1	Trenton	Trenton	NNP
12089	4	2	M.	M.	NNP
12089	4	3	Smiley	Smiley	NNP
12089	4	4	(	(	-LRB-
12089	4	5	smileyt@cadl.org	smileyt@cadl.org	NNP
12089	4	6	)	)	-RRB-
12089	4	7	is	be	VBZ
12089	4	8	Marketing	Marketing	NNP
12089	4	9	&	&	CC
12089	4	10	Communications	Communications	NNPS
12089	4	11	Director	Director	NNP
12089	4	12	for	for	IN
12089	4	13	Capital	Capital	NNP
12089	4	14	Area	Area	NNP
12089	4	15	District	District	NNP
12089	4	16	Libraries	Libraries	NNPS
12089	4	17	.	.	.
12089	5	1	Increased	increased	JJ
12089	5	2	choices	choice	NNS
12089	5	3	in	in	IN
12089	5	4	the	the	DT
12089	5	5	marketplace	marketplace	NN
12089	5	6	are	be	VBP
12089	5	7	forcing	force	VBG
12089	5	8	libraries	library	NNS
12089	5	9	to	to	TO
12089	5	10	pay	pay	VB
12089	5	11	much	much	RB
12089	5	12	more	more	JJR
12089	5	13	attention	attention	NN
12089	5	14	to	to	IN
12089	5	15	how	how	WRB
12089	5	16	they	-PRON-	PRP
12089	5	17	market	market	VBP
12089	5	18	themselves	-PRON-	PRP
12089	5	19	.	.	.
12089	6	1	Libraries	library	NNS
12089	6	2	can	can	MD
12089	6	3	no	no	RB
12089	6	4	longer	long	RBR
12089	6	5	simply	simply	RB
12089	6	6	employ	employ	VB
12089	6	7	an	an	DT
12089	6	8	inward	inward	JJ
12089	6	9	marketing	marketing	NN
12089	6	10	approach	approach	NN
12089	6	11	that	that	WDT
12089	6	12	speaks	speak	VBZ
12089	6	13	to	to	IN
12089	6	14	current	current	JJ
12089	6	15	users	user	NNS
12089	6	16	through	through	IN
12089	6	17	printed	print	VBN
12089	6	18	materials	material	NNS
12089	6	19	and	and	CC
12089	6	20	promotional	promotional	JJ
12089	6	21	signage	signage	NN
12089	6	22	plastered	plaster	VBN
12089	6	23	on	on	IN
12089	6	24	the	the	DT
12089	6	25	walls	wall	NNS
12089	6	26	.	.	.
12089	7	1	Furthermore	furthermore	RB
12089	7	2	,	,	,
12089	7	3	they	-PRON-	PRP
12089	7	4	can	can	MD
12089	7	5	not	not	RB
12089	7	6	rely	rely	VB
12089	7	7	on	on	IN
12089	7	8	occasional	occasional	JJ
12089	7	9	mentions	mention	NNS
12089	7	10	by	by	IN
12089	7	11	the	the	DT
12089	7	12	local	local	JJ
12089	7	13	media	medium	NNS
12089	7	14	as	as	IN
12089	7	15	the	the	DT
12089	7	16	primary	primary	JJ
12089	7	17	driver	driver	NN
12089	7	18	of	of	IN
12089	7	19	new	new	JJ
12089	7	20	users	user	NNS
12089	7	21	.	.	.
12089	8	1	That	that	DT
12089	8	2	’s	’	VBZ
12089	8	3	why	why	WRB
12089	8	4	in	in	IN
12089	8	5	2016	2016	CD
12089	8	6	,	,	,
12089	8	7	Capital	Capital	NNP
12089	8	8	Area	Area	NNP
12089	8	9	District	District	NNP
12089	8	10	Libraries	Libraries	NNPS
12089	8	11	(	(	-LRB-
12089	8	12	CADL	cadl	NN
12089	8	13	)	)	-RRB-
12089	8	14	,	,	,
12089	8	15	a	a	DT
12089	8	16	13	13	CD
12089	8	17	branch	branch	NN
12089	8	18	library	library	NN
12089	8	19	system	system	NN
12089	8	20	in	in	IN
12089	8	21	and	and	CC
12089	8	22	around	around	IN
12089	8	23	Lansing	Lansing	NNP
12089	8	24	,	,	,
12089	8	25	Michigan	Michigan	NNP
12089	8	26	,	,	,
12089	8	27	began	begin	VBD
12089	8	28	using	use	VBG
12089	8	29	more	more	JJR
12089	8	30	digital	digital	JJ
12089	8	31	tactics	tactic	NNS
12089	8	32	as	as	IN
12089	8	33	a	a	DT
12089	8	34	cost	cost	NN
12089	8	35	-	-	HYPH
12089	8	36	effective	effective	JJ
12089	8	37	way	way	NN
12089	8	38	to	to	TO
12089	8	39	increase	increase	VB
12089	8	40	our	-PRON-	PRP$
12089	8	41	marketing	marketing	NN
12089	8	42	reach	reach	NN
12089	8	43	and	and	CC
12089	8	44	to	to	TO
12089	8	45	have	have	VB
12089	8	46	more	more	JJR
12089	8	47	control	control	NN
12089	8	48	over	over	IN
12089	8	49	promoting	promote	VBG
12089	8	50	the	the	DT
12089	8	51	right	right	JJ
12089	8	52	service	service	NN
12089	8	53	,	,	,
12089	8	54	at	at	IN
12089	8	55	the	the	DT
12089	8	56	right	right	JJ
12089	8	57	time	time	NN
12089	8	58	,	,	,
12089	8	59	to	to	IN
12089	8	60	the	the	DT
12089	8	61	right	right	JJ
12089	8	62	person	person	NN
12089	8	63	.	.	.
12089	9	1	One	one	CD
12089	9	2	example	example	NN
12089	9	3	of	of	IN
12089	9	4	these	these	DT
12089	9	5	tactics	tactic	NNS
12089	9	6	is	be	VBZ
12089	9	7	ad	ad	NN
12089	9	8	placement	placement	NN
12089	9	9	on	on	IN
12089	9	10	the	the	DT
12089	9	11	Weather	Weather	NNP
12089	9	12	Channel	Channel	NNP
12089	9	13	App	App	NNP
12089	9	14	.	.	.
12089	10	1	This	this	DT
12089	10	2	placement	placement	NN
12089	10	3	allows	allow	VBZ
12089	10	4	ads	ad	NNS
12089	10	5	about	about	IN
12089	10	6	digital	digital	JJ
12089	10	7	services	service	NNS
12089	10	8	like	like	IN
12089	10	9	OverDrive	OverDrive	NNP
12089	10	10	and	and	CC
12089	10	11	hoopla	hoopla	NNP
12089	10	12	to	to	TO
12089	10	13	appear	appear	VB
12089	10	14	when	when	WRB
12089	10	15	certain	certain	JJ
12089	10	16	weather	weather	NN
12089	10	17	conditions	condition	NNS
12089	10	18	,	,	,
12089	10	19	such	such	JJ
12089	10	20	as	as	IN
12089	10	21	a	a	DT
12089	10	22	snowstorm	snowstorm	NN
12089	10	23	,	,	,
12089	10	24	occur	occur	VBP
12089	10	25	in	in	IN
12089	10	26	the	the	DT
12089	10	27	area	area	NN
12089	10	28	.	.	.
12089	11	1	In	in	IN
12089	11	2	2017	2017	CD
12089	11	3	,	,	,
12089	11	4	while	while	IN
12089	11	5	attending	attend	VBG
12089	11	6	the	the	DT
12089	11	7	Library	Library	NNP
12089	11	8	Marketing	Marketing	NNP
12089	11	9	and	and	CC
12089	11	10	Communications	Communications	NNPS
12089	11	11	Conference	Conference	NNP
12089	11	12	in	in	IN
12089	11	13	Dallas	Dallas	NNP
12089	11	14	,	,	,
12089	11	15	our	-PRON-	PRP$
12089	11	16	Marketing	Marketing	NNP
12089	11	17	and	and	CC
12089	11	18	Communications	Communications	NNPS
12089	11	19	Director	Director	NNP
12089	11	20	had	have	VBD
12089	11	21	the	the	DT
12089	11	22	good	good	JJ
12089	11	23	fortune	fortune	NN
12089	11	24	of	of	IN
12089	11	25	sitting	sit	VBG
12089	11	26	in	in	RP
12089	11	27	on	on	IN
12089	11	28	a	a	DT
12089	11	29	presentation	presentation	NN
12089	11	30	by	by	IN
12089	11	31	Trey	Trey	NNP
12089	11	32	Gordner	Gordner	NNP
12089	11	33	and	and	CC
12089	11	34	Bill	Bill	NNP
12089	11	35	Mott	Mott	NNP
12089	11	36	from	from	IN
12089	11	37	Koios	Koios	NNP
12089	11	38	(	(	-LRB-
12089	11	39	www.koios.co	www.koios.co	NNP
12089	11	40	)	)	-RRB-
12089	11	41	on	on	IN
12089	11	42	how	how	WRB
12089	11	43	to	to	TO
12089	11	44	receive	receive	VB
12089	11	45	up	up	IN
12089	11	46	to	to	TO
12089	11	47	$	$	$
12089	11	48	10,000	10,000	CD
12089	11	49	of	of	IN
12089	11	50	in	in	IN
12089	11	51	-	-	HYPH
12089	11	52	kind	kind	NN
12089	11	53	advertising	advertising	NN
12089	11	54	every	every	DT
12089	11	55	month	month	NN
12089	11	56	from	from	IN
12089	11	57	a	a	DT
12089	11	58	Google	Google	NNP
12089	11	59	Ad	Ad	NNP
12089	11	60	Grants	Grants	NNPS
12089	11	61	(	(	-LRB-
12089	11	62	www.google.com/grants	www.google.com/grants	NNP
12089	11	63	)	)	-RRB-
12089	11	64	.	.	.
12089	12	1	During	during	IN
12089	12	2	this	this	DT
12089	12	3	presentation	presentation	NN
12089	12	4	,	,	,
12089	12	5	Koios	Koios	NNP
12089	12	6	offered	offer	VBD
12089	12	7	participants	participant	NNS
12089	12	8	a	a	DT
12089	12	9	60-	60-	NNP
12089	12	10	day	day	NN
12089	12	11	trial	trial	NN
12089	12	12	of	of	IN
12089	12	13	their	-PRON-	PRP$
12089	12	14	services	service	NNS
12089	12	15	to	to	TO
12089	12	16	help	help	VB
12089	12	17	secure	secure	VB
12089	12	18	the	the	DT
12089	12	19	Google	Google	NNP
12089	12	20	Ad	Ad	NNP
12089	12	21	Grants	Grants	NNPS
12089	12	22	and	and	CC
12089	12	23	create	create	VB
12089	12	24	a	a	DT
12089	12	25	few	few	JJ
12089	12	26	starter	starter	JJ
12089	12	27	campaigns	campaign	NNS
12089	12	28	.	.	.
12089	13	1	Google	Google	NNP
12089	13	2	Ads	Ads	NNPS
12089	13	3	are	be	VBP
12089	13	4	text	text	NN
12089	13	5	-	-	HYPH
12089	13	6	based	base	VBN
12089	13	7	and	and	CC
12089	13	8	appear	appear	VB
12089	13	9	in	in	IN
12089	13	10	the	the	DT
12089	13	11	top	top	JJ
12089	13	12	section	section	NN
12089	13	13	of	of	IN
12089	13	14	Google	Google	NNP
12089	13	15	's	's	POS
12089	13	16	search	search	NN
12089	13	17	results	result	NNS
12089	13	18	,	,	,
12089	13	19	along	along	IN
12089	13	20	with	with	IN
12089	13	21	the	the	DT
12089	13	22	ads	ad	NNS
12089	13	23	of	of	IN
12089	13	24	paying	pay	VBG
12089	13	25	advertisers	advertiser	NNS
12089	13	26	.	.	.
12089	14	1	Nonprofits	nonprofit	NNS
12089	14	2	in	in	IN
12089	14	3	the	the	DT
12089	14	4	Google	Google	NNP
12089	14	5	Ad	Ad	NNP
12089	14	6	Grants	Grants	NNPS
12089	14	7	program	program	NN
12089	14	8	can	can	MD
12089	14	9	set	set	VB
12089	14	10	up	up	RP
12089	14	11	various	various	JJ
12089	14	12	ad	ad	NN
12089	14	13	campaigns	campaign	NNS
12089	14	14	to	to	TO
12089	14	15	promote	promote	VB
12089	14	16	whatever	whatever	WDT
12089	14	17	they	-PRON-	PRP
12089	14	18	like	like	VBP
12089	14	19	—	—	:
12089	14	20	the	the	DT
12089	14	21	overall	overall	JJ
12089	14	22	brand	brand	NN
12089	14	23	of	of	IN
12089	14	24	the	the	DT
12089	14	25	library	library	NN
12089	14	26	,	,	,
12089	14	27	the	the	DT
12089	14	28	collection	collection	NN
12089	14	29	,	,	,
12089	14	30	and	and	CC
12089	14	31	various	various	JJ
12089	14	32	events	event	NNS
12089	14	33	,	,	,
12089	14	34	meeting	meeting	NN
12089	14	35	room	room	NN
12089	14	36	offerings	offering	NNS
12089	14	37	or	or	CC
12089	14	38	any	any	DT
12089	14	39	other	other	JJ
12089	14	40	product	product	NN
12089	14	41	or	or	CC
12089	14	42	service	service	NN
12089	14	43	.	.	.
12089	15	1	The	the	DT
12089	15	2	appearance	appearance	NN
12089	15	3	of	of	IN
12089	15	4	each	each	DT
12089	15	5	Google	Google	NNP
12089	15	6	Ad	Ad	NNP
12089	15	7	is	be	VBZ
12089	15	8	triggered	trigger	VBN
12089	15	9	by	by	IN
12089	15	10	keywords	keyword	NNS
12089	15	11	chosen	choose	VBN
12089	15	12	for	for	IN
12089	15	13	each	each	DT
12089	15	14	campaign	campaign	NN
12089	15	15	.	.	.
12089	16	1	After	after	IN
12089	16	2	CADL	cadl	NN
12089	16	3	's	's	POS
12089	16	4	trial	trial	NN
12089	16	5	period	period	NN
12089	16	6	expired	expire	VBD
12089	16	7	,	,	,
12089	16	8	we	-PRON-	PRP
12089	16	9	decided	decide	VBD
12089	16	10	to	to	TO
12089	16	11	retain	retain	VB
12089	16	12	Koios	Koios	NNP
12089	16	13	to	to	TO
12089	16	14	oversee	oversee	VB
12089	16	15	the	the	DT
12089	16	16	Google	Google	NNP
12089	16	17	Ad	Ad	NNP
12089	16	18	Grants	Grants	NNPS
12089	16	19	project	project	NN
12089	16	20	.	.	.
12089	17	1	While	while	IN
12089	17	2	the	the	DT
12089	17	3	library	library	NN
12089	17	4	has	have	VBZ
12089	17	5	used	use	VBN
12089	17	6	Google	Google	NNP
12089	17	7	Ads	Ads	NNP
12089	17	8	for	for	IN
12089	17	9	the	the	DT
12089	17	10	sharing	sharing	NN
12089	17	11	of	of	IN
12089	17	12	video	video	NN
12089	17	13	,	,	,
12089	17	14	we	-PRON-	PRP
12089	17	15	had	have	VBD
12089	17	16	not	not	RB
12089	17	17	done	do	VBN
12089	17	18	much	much	JJ
12089	17	19	with	with	IN
12089	17	20	keyword	keyword	NNP
12089	17	21	advertising	advertising	NN
12089	17	22	.	.	.
12089	18	1	So	so	CC
12089	18	2	,	,	,
12089	18	3	we	-PRON-	PRP
12089	18	4	were	be	VBD
12089	18	5	excited	excited	JJ
12089	18	6	to	to	TO
12089	18	7	learn	learn	VB
12089	18	8	more	more	JJR
12089	18	9	about	about	IN
12089	18	10	the	the	DT
12089	18	11	process	process	NN
12089	18	12	of	of	IN
12089	18	13	using	use	VBG
12089	18	14	keywords	keyword	NNS
12089	18	15	and	and	CC
12089	18	16	the	the	DT
12089	18	17	funding	funding	NN
12089	18	18	available	available	JJ
12089	18	19	through	through	IN
12089	18	20	the	the	DT
12089	18	21	grant	grant	NN
12089	18	22	.	.	.
12089	19	1	We	-PRON-	PRP
12089	19	2	viewed	view	VBD
12089	19	3	this	this	DT
12089	19	4	as	as	IN
12089	19	5	a	a	DT
12089	19	6	great	great	JJ
12089	19	7	new	new	JJ
12089	19	8	tool	tool	NN
12089	19	9	to	to	TO
12089	19	10	add	add	VB
12089	19	11	to	to	IN
12089	19	12	our	-PRON-	PRP$
12089	19	13	marketing	marketing	NN
12089	19	14	toolbox	toolbox	NN
12089	19	15	.	.	.
12089	20	1	It	-PRON-	PRP
12089	20	2	would	would	MD
12089	20	3	help	help	VB
12089	20	4	us	-PRON-	PRP
12089	20	5	achieve	achieve	VB
12089	20	6	a	a	DT
12089	20	7	few	few	JJ
12089	20	8	of	of	IN
12089	20	9	our	-PRON-	PRP$
12089	20	10	marketing	marketing	NN
12089	20	11	goals	goal	NNS
12089	20	12	:	:	:
12089	20	13	expanding	expand	VBG
12089	20	14	our	-PRON-	PRP$
12089	20	15	overall	overall	JJ
12089	20	16	marketing	marketing	NN
12089	20	17	reach	reach	NN
12089	20	18	and	and	CC
12089	20	19	digital	digital	JJ
12089	20	20	footprint	footprint	NN
12089	20	21	by	by	IN
12089	20	22	50	50	CD
12089	20	23	percent	percent	NN
12089	20	24	;	;	:
12089	20	25	increasing	increase	VBG
12089	20	26	the	the	DT
12089	20	27	library	library	NN
12089	20	28	’s	’s	POS
12089	20	29	digital	digital	JJ
12089	20	30	advertisement	advertisement	NN
12089	20	31	budget	budget	NN
12089	20	32	by	by	IN
12089	20	33	300	300	CD
12089	20	34	%	%	NN
12089	20	35	(	(	-LRB-
12089	20	36	by	by	IN
12089	20	37	using	use	VBG
12089	20	38	alternative	alternative	JJ
12089	20	39	funding	funding	NN
12089	20	40	)	)	-RRB-
12089	20	41	;	;	:
12089	20	42	and	and	CC
12089	20	43	promoting	promote	VBG
12089	20	44	the	the	DT
12089	20	45	right	right	JJ
12089	20	46	service	service	NN
12089	20	47	at	at	IN
12089	20	48	the	the	DT
12089	20	49	right	right	JJ
12089	20	50	time	time	NN
12089	20	51	.	.	.
12089	21	1	GETTING	GETTING	NNP
12089	21	2	STARTED	start	VBD
12089	21	3	Koios	Koios	NNP
12089	21	4	coached	coach	VBD
12089	21	5	us	-PRON-	PRP
12089	21	6	through	through	IN
12089	21	7	the	the	DT
12089	21	8	slalom	slalom	NN
12089	21	9	course	course	NN
12089	21	10	of	of	IN
12089	21	11	obtaining	obtain	VBG
12089	21	12	accounts	account	NNS
12089	21	13	and	and	CC
12089	21	14	setting	set	VBG
12089	21	15	them	-PRON-	PRP
12089	21	16	up	up	RP
12089	21	17	.	.	.
12089	22	1	To	to	TO
12089	22	2	secure	secure	VB
12089	22	3	the	the	DT
12089	22	4	monthly	monthly	JJ
12089	22	5	ad	ad	NN
12089	22	6	grant	grant	NN
12089	22	7	,	,	,
12089	22	8	we	-PRON-	PRP
12089	22	9	first	first	RB
12089	22	10	obtained	obtain	VBD
12089	22	11	a	a	DT
12089	22	12	validation	validation	NN
12089	22	13	key	key	NN
12089	22	14	from	from	IN
12089	22	15	Tech	Tech	NNP
12089	22	16	Soup	Soup	NNP
12089	22	17	(	(	-LRB-
12089	22	18	www.techsoup.org	www.techsoup.org	NNP
12089	22	19	)	)	-RRB-
12089	22	20	,	,	,
12089	22	21	the	the	DT
12089	22	22	nonprofit	nonprofit	JJ
12089	22	23	that	that	WDT
12089	22	24	makes	make	VBZ
12089	22	25	technology	technology	NN
12089	22	26	accessible	accessible	JJ
12089	22	27	to	to	IN
12089	22	28	other	other	JJ
12089	22	29	non	non	JJ
12089	22	30	-	-	NNS
12089	22	31	profits	profit	NNS
12089	22	32	and	and	CC
12089	22	33	libraries	library	NNS
12089	22	34	.	.	.
12089	23	1	That	that	IN
12089	23	2	,	,	,
12089	23	3	in	in	IN
12089	23	4	turn	turn	NN
12089	23	5	,	,	,
12089	23	6	pre	pre	JJ
12089	23	7	-	-	JJ
12089	23	8	qualified	qualify	VBD
12089	23	9	us	-PRON-	PRP
12089	23	10	for	for	IN
12089	23	11	a	a	DT
12089	23	12	Google	Google	NNP
12089	23	13	for	for	IN
12089	23	14	Nonprofits	Nonprofits	NNP
12089	23	15	account	account	NN
12089	23	16	.	.	.
12089	24	1	(	(	-LRB-
12089	24	2	At	at	IN
12089	24	3	the	the	DT
12089	24	4	time	time	NN
12089	24	5	,	,	,
12089	24	6	we	-PRON-	PRP
12089	24	7	were	be	VBD
12089	24	8	able	able	JJ
12089	24	9	to	to	TO
12089	24	10	get	get	VB
12089	24	11	a	a	DT
12089	24	12	validation	validation	NN
12089	24	13	token	token	VBN
12089	24	14	from	from	IN
12089	24	15	our	-PRON-	PRP$
12089	24	16	existing	exist	VBG
12089	24	17	Tech	Tech	NNP
12089	24	18	Soup	Soup	NNP
12089	24	19	account	account	NN
12089	24	20	,	,	,
12089	24	21	but	but	CC
12089	24	22	Koios	Koios	NNP
12089	24	23	currently	currently	RB
12089	24	24	recommends	recommend	VBZ
12089	24	25	starting	start	VBG
12089	24	26	by	by	IN
12089	24	27	registering	register	VBG
12089	24	28	a	a	DT
12089	24	29	501c3	501c3	JJ
12089	24	30	Friends	Friends	NNP
12089	24	31	organization	organization	NN
12089	24	32	or	or	CC
12089	24	33	Library	Library	NNP
12089	24	34	Foundation	Foundation	NNP
12089	24	35	with	with	IN
12089	24	36	Tech	Tech	NNP
12089	24	37	Soup	Soup	NNP
12089	24	38	whenever	whenever	WRB
12089	24	39	possible	possible	JJ
12089	24	40	.	.	.
12089	24	41	)	)	-RRB-
12089	25	1	After	after	IN
12089	25	2	creating	create	VBG
12089	25	3	our	-PRON-	PRP$
12089	25	4	Google	Google	NNP
12089	25	5	for	for	IN
12089	25	6	Nonprofits	Nonprofits	NNP
12089	25	7	account	account	NN
12089	25	8	,	,	,
12089	25	9	we	-PRON-	PRP
12089	25	10	used	use	VBD
12089	25	11	the	the	DT
12089	25	12	same	same	JJ
12089	25	13	account	account	NN
12089	25	14	username	username	NN
12089	25	15	to	to	TO
12089	25	16	create	create	VB
12089	25	17	a	a	DT
12089	25	18	Google	Google	NNP
12089	25	19	Ads	Ads	NNPS
12089	25	20	account	account	NN
12089	25	21	.	.	.
12089	26	1	Finally	finally	RB
12089	26	2	,	,	,
12089	26	3	to	to	TO
12089	26	4	work	work	VB
12089	26	5	efficiently	efficiently	RB
12089	26	6	with	with	IN
12089	26	7	Koios	Koios	NNP
12089	26	8	,	,	,
12089	26	9	mailto:knoxs@cadl.org	mailto:knoxs@cadl.org	NN
12089	26	10	mailto:smileyt@cadl.org	mailto:smileyt@cadl.org	NNP
12089	26	11	https://www.koios.co/	https://www.koios.co/	NNP
12089	26	12	https://www.google.com/grants	https://www.google.com/grant	NNS
12089	26	13	https://www.techsoup.org/	https://www.techsoup.org/	NN
12089	26	14	INFORMATION	information	NN
12089	26	15	TECHNOLOGY	technology	NN
12089	26	16	AND	and	CC
12089	26	17	LIBRARIES	library	NNS
12089	26	18	MARCH	MARCH	NNS
12089	26	19	2020	2020	CD
12089	26	20	GOOGLE	GOOGLE	NNS
12089	26	21	US	US	NNP
12089	26	22	!	!	.
12089	27	1	|	|	NNS
12089	27	2	KNOX	KNOX	NNS
12089	27	3	AND	and	CC
12089	27	4	SMILEY	SMILEY	NNP
12089	27	5	2	2	CD
12089	27	6	we	-PRON-	PRP
12089	27	7	provided	provide	VBD
12089	27	8	them	-PRON-	PRP
12089	27	9	access	access	NN
12089	27	10	to	to	IN
12089	27	11	our	-PRON-	PRP$
12089	27	12	Google	Google	NNP
12089	27	13	Analytics	Analytics	NNP
12089	27	14	property	property	NN
12089	27	15	(	(	-LRB-
12089	27	16	which	which	WDT
12089	27	17	we	-PRON-	PRP
12089	27	18	have	have	VBP
12089	27	19	configured	configure	VBN
12089	27	20	to	to	IN
12089	27	21	scrub	scrub	NNP
12089	27	22	patron	patron	NNP
12089	27	23	identifying	identifying	JJ
12089	27	24	information	information	NN
12089	27	25	)	)	-RRB-
12089	27	26	and	and	CC
12089	27	27	our	-PRON-	PRP$
12089	27	28	Google	Google	NNP
12089	27	29	Tag	Tag	NNP
12089	27	30	Manager	Manager	NNP
12089	27	31	account	account	NN
12089	27	32	(	(	-LRB-
12089	27	33	with	with	IN
12089	27	34	the	the	DT
12089	27	35	ability	ability	NN
12089	27	36	to	to	TO
12089	27	37	create	create	VB
12089	27	38	tags	tag	NNS
12089	27	39	that	that	IN
12089	27	40	we	-PRON-	PRP
12089	27	41	in	in	IN
12089	27	42	turn	turn	NN
12089	27	43	review	review	NN
12089	27	44	and	and	CC
12089	27	45	approve	approve	VB
12089	27	46	)	)	-RRB-
12089	27	47	.	.	.
12089	28	1	If	if	IN
12089	28	2	you	-PRON-	PRP
12089	28	3	are	be	VBP
12089	28	4	taking	take	VBG
12089	28	5	the	the	DT
12089	28	6	do	do	VB
12089	28	7	-	-	HYPH
12089	28	8	it	-PRON-	PRP
12089	28	9	-	-	HYPH
12089	28	10	yourself	yourself	NN
12089	28	11	approach	approach	NN
12089	28	12	,	,	,
12089	28	13	Google	Google	NNP
12089	28	14	has	have	VBZ
12089	28	15	a	a	DT
12089	28	16	step	step	NN
12089	28	17	-	-	HYPH
12089	28	18	by	by	IN
12089	28	19	-	-	HYPH
12089	28	20	step	step	NN
12089	28	21	Google	Google	NNP
12089	28	22	Ad	Ad	NNP
12089	28	23	Grants	Grants	NNPS
12089	28	24	activation	activation	NN
12089	28	25	guide	guide	NN
12089	28	26	and	and	CC
12089	28	27	extensive	extensive	JJ
12089	28	28	help	help	NN
12089	28	29	online	online	RB
12089	28	30	.	.	.
12089	29	1	DESIGNING	DESIGNING	NNP
12089	29	2	CAMPAIGNS	CAMPAIGNS	NNP
12089	29	3	Spending	Spending	NNP
12089	29	4	money	money	NN
12089	29	5	well	well	RB
12089	29	6	is	be	VBZ
12089	29	7	hard	hard	JJ
12089	29	8	work	work	NN
12089	29	9	and	and	CC
12089	29	10	that	that	DT
12089	29	11	holds	hold	VBZ
12089	29	12	true	true	JJ
12089	29	13	with	with	IN
12089	29	14	keyword	keyword	NNP
12089	29	15	search	search	NN
12089	29	16	ads	ad	NNS
12089	29	17	as	as	RB
12089	29	18	well	well	RB
12089	29	19	.	.	.
12089	30	1	There	there	EX
12089	30	2	are	be	VBP
12089	30	3	some	some	DT
12089	30	4	performance	performance	NN
12089	30	5	and	and	CC
12089	30	6	ad	ad	NN
12089	30	7	quality	quality	NN
12089	30	8	requirements	requirement	NNS
12089	30	9	in	in	IN
12089	30	10	the	the	DT
12089	30	11	grant	grant	NN
12089	30	12	program	program	NN
12089	30	13	that	that	WDT
12089	30	14	must	must	MD
12089	30	15	be	be	VB
12089	30	16	observed	observe	VBN
12089	30	17	to	to	TO
12089	30	18	retain	retain	VB
12089	30	19	your	-PRON-	PRP$
12089	30	20	monthly	monthly	JJ
12089	30	21	allotment	allotment	NN
12089	30	22	.	.	.
12089	31	1	Understanding	understand	VBG
12089	31	2	these	these	DT
12089	31	3	guidelines	guideline	NNS
12089	31	4	and	and	CC
12089	31	5	implementing	implement	VBG
12089	31	6	campaigns	campaign	NNS
12089	31	7	that	that	WDT
12089	31	8	respect	respect	VBP
12089	31	9	them	-PRON-	PRP
12089	31	10	,	,	,
12089	31	11	while	while	IN
12089	31	12	working	work	VBG
12089	31	13	well	well	RB
12089	31	14	enough	enough	RB
12089	31	15	to	to	TO
12089	31	16	spend	spend	VB
12089	31	17	your	-PRON-	PRP$
12089	31	18	grant	grant	NN
12089	31	19	allocation	allocation	NN
12089	31	20	requires	require	VBZ
12089	31	21	study	study	NN
12089	31	22	and	and	CC
12089	31	23	patience	patience	NN
12089	31	24	.	.	.
12089	32	1	Again	again	RB
12089	32	2	,	,	,
12089	32	3	we	-PRON-	PRP
12089	32	4	relied	rely	VBD
12089	32	5	on	on	IN
12089	32	6	Koios	Koios	NNP
12089	32	7	to	to	TO
12089	32	8	guide	guide	VB
12089	32	9	us	-PRON-	PRP
12089	32	10	.	.	.
12089	33	1	They	-PRON-	PRP
12089	33	2	helped	help	VBD
12089	33	3	us	-PRON-	PRP
12089	33	4	create	create	VB
12089	33	5	campaigns	campaign	NNS
12089	33	6	and	and	CC
12089	33	7	ad	ad	NN
12089	33	8	groups	group	NNS
12089	33	9	within	within	IN
12089	33	10	those	those	DT
12089	33	11	campaigns	campaign	NNS
12089	33	12	that	that	WDT
12089	33	13	were	be	VBD
12089	33	14	effective	effective	JJ
12089	33	15	within	within	IN
12089	33	16	the	the	DT
12089	33	17	grant	grant	NN
12089	33	18	program	program	NN
12089	33	19	.	.	.
12089	34	1	Figure	figure	NN
12089	34	2	1	1	CD
12089	34	3	.	.	.
12089	35	1	Example	example	NN
12089	35	2	of	of	IN
12089	35	3	Minecraft	Minecraft	NNP
12089	35	4	title	title	NN
12089	35	5	keyword	keyword	NN
12089	35	6	landing	land	VBG
12089	35	7	page	page	NN
12089	35	8	created	create	VBN
12089	35	9	by	by	IN
12089	35	10	Koios	Koios	NNP
12089	35	11	.	.	.
12089	36	1	INFORMATION	INFORMATION	NNP
12089	36	2	TECHNOLOGY	technology	NN
12089	36	3	AND	and	CC
12089	36	4	LIBRARIES	library	NNS
12089	36	5	MARCH	MARCH	NNS
12089	36	6	2020	2020	CD
12089	36	7	GOOGLE	GOOGLE	NNS
12089	36	8	US	US	NNP
12089	36	9	!	!	.
12089	37	1	|	|	NNS
12089	37	2	KNOX	KNOX	NNS
12089	37	3	AND	and	CC
12089	37	4	SMILEY	SMILEY	NNP
12089	37	5	3	3	CD
12089	37	6	In	in	IN
12089	37	7	August	August	NNP
12089	37	8	2018	2018	CD
12089	37	9	,	,	,
12089	37	10	we	-PRON-	PRP
12089	37	11	started	start	VBD
12089	37	12	with	with	IN
12089	37	13	campaigns	campaign	NNS
12089	37	14	for	for	IN
12089	37	15	general	general	JJ
12089	37	16	branding	brand	VBG
12089	37	17	awareness	awareness	NN
12089	37	18	that	that	WDT
12089	37	19	included	include	VBD
12089	37	20	ads	ad	NNS
12089	37	21	aimed	aim	VBN
12089	37	22	at	at	IN
12089	37	23	people	people	NNS
12089	37	24	actively	actively	RB
12089	37	25	searching	search	VBG
12089	37	26	for	for	IN
12089	37	27	local	local	JJ
12089	37	28	libraries	library	NNS
12089	37	29	and	and	CC
12089	37	30	our	-PRON-	PRP$
12089	37	31	core	core	JJ
12089	37	32	services	service	NNS
12089	37	33	.	.	.
12089	38	1	These	these	DT
12089	38	2	ads	ad	NNS
12089	38	3	funnel	funnel	VBP
12089	38	4	users	user	NNS
12089	38	5	to	to	IN
12089	38	6	our	-PRON-	PRP$
12089	38	7	homepage	homepage	NN
12089	38	8	and	and	CC
12089	38	9	our	-PRON-	PRP$
12089	38	10	online	online	JJ
12089	38	11	card	card	NN
12089	38	12	signup	signup	NNP
12089	38	13	.	.	.
12089	39	1	They	-PRON-	PRP
12089	39	2	are	be	VBP
12089	39	3	configured	configure	VBN
12089	39	4	to	to	TO
12089	39	5	display	display	VB
12089	39	6	only	only	RB
12089	39	7	to	to	IN
12089	39	8	searchers	searcher	NNS
12089	39	9	who	who	WP
12089	39	10	are	be	VBP
12089	39	11	geographically	geographically	RB
12089	39	12	located	locate	VBN
12089	39	13	in	in	IN
12089	39	14	our	-PRON-	PRP$
12089	39	15	service	service	NN
12089	39	16	area	area	NN
12089	39	17	.	.	.
12089	40	1	This	this	DT
12089	40	2	campaign	campaign	NN
12089	40	3	has	have	VBZ
12089	40	4	been	be	VBN
12089	40	5	grown	grow	VBN
12089	40	6	and	and	CC
12089	40	7	perfected	perfect	VBN
12089	40	8	over	over	IN
12089	40	9	18	18	CD
12089	40	10	months	month	NNS
12089	40	11	into	into	IN
12089	40	12	one	one	CD
12089	40	13	of	of	IN
12089	40	14	our	-PRON-	PRP$
12089	40	15	most	most	RBS
12089	40	16	successful	successful	JJ
12089	40	17	campaigns	campaign	NNS
12089	40	18	,	,	,
12089	40	19	garnering	garnering	NN
12089	40	20	over	over	IN
12089	40	21	2,300	2,300	CD
12089	40	22	impressions	impression	NNS
12089	40	23	and	and	CC
12089	40	24	650	650	CD
12089	40	25	clicks	click	NNS
12089	40	26	in	in	IN
12089	40	27	January	January	NNP
12089	40	28	2020	2020	CD
12089	40	29	,	,	,
12089	40	30	yet	yet	CC
12089	40	31	it	-PRON-	PRP
12089	40	32	spends	spend	VBZ
12089	40	33	just	just	RB
12089	40	34	$	$	$
12089	40	35	450	450	CD
12089	40	36	of	of	IN
12089	40	37	our	-PRON-	PRP$
12089	40	38	grant	grant	NN
12089	40	39	funds	fund	NNS
12089	40	40	.	.	.
12089	41	1	Another	another	DT
12089	41	2	consistent	consistent	JJ
12089	41	3	performer	performer	NN
12089	41	4	for	for	IN
12089	41	5	us	-PRON-	PRP
12089	41	6	has	have	VBZ
12089	41	7	been	be	VBN
12089	41	8	our	-PRON-	PRP$
12089	41	9	Digital	Digital	NNP
12089	41	10	Media	Media	NNP
12089	41	11	campaign	campaign	NN
12089	41	12	with	with	IN
12089	41	13	ads	ad	NNS
12089	41	14	targeting	target	VBG
12089	41	15	users	user	NNS
12089	41	16	searching	search	VBG
12089	41	17	for	for	IN
12089	41	18	eBooks	eBooks	NNP
12089	41	19	and	and	CC
12089	41	20	audiobooks	audiobook	NNS
12089	41	21	.	.	.
12089	42	1	By	by	IN
12089	42	2	June	June	NNP
12089	42	3	2019	2019	CD
12089	42	4	we	-PRON-	PRP
12089	42	5	had	have	VBD
12089	42	6	grown	grow	VBN
12089	42	7	our	-PRON-	PRP$
12089	42	8	grant	grant	NN
12089	42	9	spend	spend	VB
12089	42	10	to	to	IN
12089	42	11	$	$	$
12089	42	12	1,500	1,500	CD
12089	42	13	a	a	DT
12089	42	14	month	month	NN
12089	42	15	using	use	VBG
12089	42	16	27	27	CD
12089	42	17	different	different	JJ
12089	42	18	campaigns	campaign	NNS
12089	42	19	.	.	.
12089	43	1	The	the	DT
12089	43	2	game	game	NN
12089	43	3	changer	changer	NN
12089	43	4	for	for	IN
12089	43	5	us	-PRON-	PRP
12089	43	6	has	have	VBZ
12089	43	7	been	be	VBN
12089	43	8	working	work	VBG
12089	43	9	with	with	IN
12089	43	10	Koios	Koios	NNP
12089	43	11	to	to	TO
12089	43	12	create	create	VB
12089	43	13	campaigns	campaign	NNS
12089	43	14	based	base	VBN
12089	43	15	on	on	IN
12089	43	16	an	an	DT
12089	43	17	export	export	NN
12089	43	18	of	of	IN
12089	43	19	MARC	MARC	NNP
12089	43	20	records	record	NNS
12089	43	21	from	from	IN
12089	43	22	our	-PRON-	PRP$
12089	43	23	catalog	catalog	NN
12089	43	24	.	.	.
12089	44	1	We	-PRON-	PRP
12089	44	2	worked	work	VBD
12089	44	3	with	with	IN
12089	44	4	Koios	Koios	NNP
12089	44	5	to	to	TO
12089	44	6	massage	massage	VB
12089	44	7	this	this	DT
12089	44	8	data	datum	NNS
12089	44	9	into	into	IN
12089	44	10	a	a	DT
12089	44	11	very	very	RB
12089	44	12	simple	simple	JJ
12089	44	13	pseudo	pseudo	NN
12089	44	14	-	-	NN
12089	44	15	catalog	catalog	NN
12089	44	16	of	of	IN
12089	44	17	landing	land	VBG
12089	44	18	pages	page	NNS
12089	44	19	based	base	VBN
12089	44	20	on	on	IN
12089	44	21	item	item	NN
12089	44	22	titles	title	NNS
12089	44	23	.	.	.
12089	45	1	The	the	DT
12089	45	2	landing	landing	NN
12089	45	3	page	page	NN
12089	45	4	is	be	VBZ
12089	45	5	very	very	RB
12089	45	6	simple	simple	JJ
12089	45	7	and	and	CC
12089	45	8	SEO	seo	VB
12089	45	9	friendly	friendly	JJ
12089	45	10	so	so	IN
12089	45	11	that	that	IN
12089	45	12	it	-PRON-	PRP
12089	45	13	ranks	rank	VBZ
12089	45	14	well	well	RB
12089	45	15	in	in	IN
12089	45	16	the	the	DT
12089	45	17	split	split	VB
12089	45	18	-	-	HYPH
12089	45	19	second	second	NN
12089	45	20	ad	ad	NN
12089	45	21	auction	auction	NN
12089	45	22	competition	competition	NN
12089	45	23	that	that	WDT
12089	45	24	determines	determine	VBZ
12089	45	25	whether	whether	IN
12089	45	26	your	-PRON-	PRP$
12089	45	27	ad	ad	NN
12089	45	28	will	will	MD
12089	45	29	be	be	VB
12089	45	30	displayed	display	VBN
12089	45	31	.	.	.
12089	46	1	It	-PRON-	PRP
12089	46	2	has	have	VBZ
12089	46	3	cover	cover	NN
12089	46	4	images	image	NNS
12089	46	5	,	,	,
12089	46	6	clear	clear	JJ
12089	46	7	calls	call	NNS
12089	46	8	to	to	IN
12089	46	9	action	action	NN
12089	46	10	,	,	,
12089	46	11	loads	load	NNS
12089	46	12	fast	fast	RB
12089	46	13	,	,	,
12089	46	14	is	be	VBZ
12089	46	15	mobile	mobile	JJ
12089	46	16	friendly	friendly	JJ
12089	46	17	and	and	CC
12089	46	18	communicates	communicate	VBZ
12089	46	19	the	the	DT
12089	46	20	breadth	breadth	NN
12089	46	21	of	of	IN
12089	46	22	formats	format	NNS
12089	46	23	held	hold	VBN
12089	46	24	by	by	IN
12089	46	25	the	the	DT
12089	46	26	library	library	NN
12089	46	27	(	(	-LRB-
12089	46	28	see	see	VB
12089	46	29	figure	figure	NN
12089	46	30	1	1	CD
12089	46	31	)	)	-RRB-
12089	46	32	.	.	.
12089	47	1	Clicking	click	VBG
12089	47	2	the	the	DT
12089	47	3	item	item	NN
12089	47	4	title	title	NN
12089	47	5	or	or	CC
12089	47	6	the	the	DT
12089	47	7	borrow	borrow	NNP
12089	47	8	button	button	NN
12089	47	9	sends	send	VBZ
12089	47	10	users	user	NNS
12089	47	11	straight	straight	RB
12089	47	12	into	into	IN
12089	47	13	our	-PRON-	PRP$
12089	47	14	full	full	JJ
12089	47	15	catalog	catalog	NN
12089	47	16	to	to	TO
12089	47	17	get	get	VB
12089	47	18	more	more	JJR
12089	47	19	information	information	NN
12089	47	20	,	,	,
12089	47	21	request	request	VBP
12089	47	22	the	the	DT
12089	47	23	item	item	NN
12089	47	24	,	,	,
12089	47	25	or	or	CC
12089	47	26	link	link	VB
12089	47	27	to	to	IN
12089	47	28	the	the	DT
12089	47	29	digital	digital	JJ
12089	47	30	version	version	NN
12089	47	31	.	.	.
12089	48	1	Figure	figure	NN
12089	48	2	2	2	CD
12089	48	3	.	.	.
12089	49	1	A	a	DT
12089	49	2	user	user	NN
12089	49	3	search	search	NN
12089	49	4	in	in	IN
12089	49	5	Google	Google	NNP
12089	49	6	for	for	IN
12089	49	7	“	"	``
12089	49	8	dad	dad	NN
12089	49	9	jokes	joke	NNS
12089	49	10	”	"	''
12089	49	11	showing	show	VBG
12089	49	12	a	a	DT
12089	49	13	catalog	catalog	NN
12089	49	14	campaign	campaign	NN
12089	49	15	ad	ad	NN
12089	49	16	.	.	.
12089	50	1	Grant	grant	VB
12089	50	2	program	program	NN
12089	50	3	ads	ad	NNS
12089	50	4	are	be	VBP
12089	50	5	displayed	display	VBN
12089	50	6	below	below	IN
12089	50	7	paid	pay	VBN
12089	50	8	ads	ad	NNS
12089	50	9	.	.	.
12089	51	1	The	the	DT
12089	51	2	format	format	NN
12089	51	3	of	of	IN
12089	51	4	the	the	DT
12089	51	5	ad	ad	NN
12089	51	6	may	may	MD
12089	51	7	vary	vary	VB
12089	51	8	as	as	RB
12089	51	9	well	well	RB
12089	51	10	.	.	.
12089	52	1	This	this	DT
12089	52	2	version	version	NN
12089	52	3	shows	show	VBZ
12089	52	4	several	several	JJ
12089	52	5	extensions	extension	NNS
12089	52	6	,	,	,
12089	52	7	like	like	IN
12089	52	8	phone	phone	NN
12089	52	9	number	number	NN
12089	52	10	,	,	,
12089	52	11	site	site	NN
12089	52	12	links	link	NNS
12089	52	13	,	,	,
12089	52	14	and	and	CC
12089	52	15	directions	direction	NNS
12089	52	16	links	link	NNS
12089	52	17	.	.	.
12089	53	1	INFORMATION	INFORMATION	NNP
12089	53	2	TECHNOLOGY	technology	NN
12089	53	3	AND	and	CC
12089	53	4	LIBRARIES	library	NNS
12089	53	5	MARCH	MARCH	NNS
12089	53	6	2020	2020	CD
12089	53	7	GOOGLE	GOOGLE	NNS
12089	53	8	US	US	NNP
12089	53	9	!	!	.
12089	54	1	|	|	NNS
12089	54	2	KNOX	KNOX	NNS
12089	54	3	AND	and	CC
12089	54	4	SMILEY	SMILEY	NNP
12089	54	5	4	4	CD
12089	54	6	Figure	figure	NN
12089	54	7	3	3	CD
12089	54	8	.	.	.
12089	55	1	The	the	DT
12089	55	2	landing	landing	NN
12089	55	3	page	page	NN
12089	55	4	displayed	display	VBD
12089	55	5	to	to	IN
12089	55	6	the	the	DT
12089	55	7	searcher	searcher	NN
12089	55	8	after	after	IN
12089	55	9	they	-PRON-	PRP
12089	55	10	click	click	VBP
12089	55	11	on	on	IN
12089	55	12	the	the	DT
12089	55	13	ad	ad	NN
12089	55	14	and	and	CC
12089	55	15	the	the	DT
12089	55	16	resulting	result	VBG
12089	55	17	catalog	catalog	NN
12089	55	18	page	page	NN
12089	55	19	if	if	IN
12089	55	20	the	the	DT
12089	55	21	searcher	searcher	NN
12089	55	22	clicks	click	VBZ
12089	55	23	the	the	DT
12089	55	24	Borrow	Borrow	NNP
12089	55	25	button	button	NN
12089	55	26	.	.	.
12089	56	1	In	in	IN
12089	56	2	Google	Google	NNP
12089	56	3	Ads	Ads	NNPS
12089	56	4	,	,	,
12089	56	5	Koios	Koios	NNP
12089	56	6	created	create	VBD
12089	56	7	14	14	CD
12089	56	8	catalog	catalog	NN
12089	56	9	campaigns	campaign	NNS
12089	56	10	out	out	IN
12089	56	11	of	of	IN
12089	56	12	the	the	DT
12089	56	13	roughly	roughly	RB
12089	56	14	250,000	250,000	CD
12089	56	15	titles	title	NNS
12089	56	16	we	-PRON-	PRP
12089	56	17	sent	send	VBD
12089	56	18	them	-PRON-	PRP
12089	56	19	.	.	.
12089	57	1	Each	each	DT
12089	57	2	campaign	campaign	NN
12089	57	3	has	have	VBZ
12089	57	4	keywords	keyword	NNS
12089	57	5	(	(	-LRB-
12089	57	6	single	single	JJ
12089	57	7	words	word	NNS
12089	57	8	and	and	CC
12089	57	9	phrases	phrase	NNS
12089	57	10	from	from	IN
12089	57	11	titles	title	NNS
12089	57	12	)	)	-RRB-
12089	57	13	derived	derive	VBN
12089	57	14	from	from	IN
12089	57	15	roughly	roughly	RB
12089	57	16	18,000	18,000	CD
12089	57	17	titles	title	NNS
12089	57	18	ranked	rank	VBN
12089	57	19	by	by	IN
12089	57	20	how	how	WRB
12089	57	21	frequently	frequently	RB
12089	57	22	they	-PRON-	PRP
12089	57	23	are	be	VBP
12089	57	24	used	use	VBN
12089	57	25	in	in	IN
12089	57	26	Google	Google	NNP
12089	57	27	search	search	NN
12089	57	28	.	.	.
12089	58	1	Again	again	RB
12089	58	2	,	,	,
12089	58	3	these	these	DT
12089	58	4	ads	ad	NNS
12089	58	5	are	be	VBP
12089	58	6	limited	limit	VBN
12089	58	7	geographically	geographically	RB
12089	58	8	to	to	IN
12089	58	9	our	-PRON-	PRP$
12089	58	10	service	service	NN
12089	58	11	area	area	NN
12089	58	12	.	.	.
12089	59	1	Figures	figure	NNS
12089	59	2	2	2	CD
12089	59	3	and	and	CC
12089	59	4	3	3	CD
12089	59	5	illustrate	illustrate	VB
12089	59	6	what	what	WP
12089	59	7	a	a	DT
12089	59	8	Google	Google	NNP
12089	59	9	searcher	searcher	NN
12089	59	10	in	in	IN
12089	59	11	Ingham	Ingham	NNP
12089	59	12	County	County	NNP
12089	59	13	,	,	,
12089	59	14	Michigan	Michigan	NNP
12089	59	15	,	,	,
12089	59	16	potentially	potentially	RB
12089	59	17	encounters	encounter	VBZ
12089	59	18	when	when	WRB
12089	59	19	searching	search	VBG
12089	59	20	for	for	IN
12089	59	21	“	"	``
12089	59	22	dad	dad	NN
12089	59	23	jokes	joke	NNS
12089	59	24	”	"	''
12089	59	25	.	.	.
12089	60	1	Since	since	IN
12089	60	2	their	-PRON-	PRP$
12089	60	3	inception	inception	NN
12089	60	4	in	in	IN
12089	60	5	September	September	NNP
12089	60	6	2019	2019	CD
12089	60	7	,	,	,
12089	60	8	these	these	DT
12089	60	9	catalog	catalog	NN
12089	60	10	campaigns	campaign	NNS
12089	60	11	have	have	VBP
12089	60	12	been	be	VBN
12089	60	13	top	top	JJ
12089	60	14	performers	performer	NNS
12089	60	15	for	for	IN
12089	60	16	us	-PRON-	PRP
12089	60	17	,	,	,
12089	60	18	generating	generate	VBG
12089	60	19	clickthrough	clickthrough	NN
12089	60	20	rates	rate	NNS
12089	60	21	of	of	IN
12089	60	22	8	8	CD
12089	60	23	-	-	SYM
12089	60	24	15	15	CD
12089	60	25	%	%	NN
12089	60	26	and	and	CC
12089	60	27	a	a	DT
12089	60	28	couple	couple	NN
12089	60	29	thousand	thousand	CD
12089	60	30	additional	additional	JJ
12089	60	31	ad	ad	NN
12089	60	32	clicks	click	NNS
12089	60	33	monthly	monthly	RB
12089	60	34	,	,	,
12089	60	35	the	the	DT
12089	60	36	aggregation	aggregation	NN
12089	60	37	of	of	IN
12089	60	38	a	a	DT
12089	60	39	small	small	JJ
12089	60	40	number	number	NN
12089	60	41	of	of	IN
12089	60	42	clicks	click	NNS
12089	60	43	on	on	IN
12089	60	44	any	any	DT
12089	60	45	one	one	CD
12089	60	46	ad	ad	NN
12089	60	47	from	from	IN
12089	60	48	our	-PRON-	PRP$
12089	60	49	“	"	``
12089	60	50	long	long	JJ
12089	60	51	tail	tail	NN
12089	60	52	”	"	''
12089	60	53	of	of	IN
12089	60	54	titles	title	NNS
12089	60	55	.	.	.
12089	61	1	We	-PRON-	PRP
12089	61	2	are	be	VBP
12089	61	3	now	now	RB
12089	61	4	spending	spend	VBG
12089	61	5	over	over	IN
12089	61	6	$	$	$
12089	61	7	5,000	5,000	CD
12089	61	8	of	of	IN
12089	61	9	our	-PRON-	PRP$
12089	61	10	grant	grant	NN
12089	61	11	funds	fund	NNS
12089	61	12	and	and	CC
12089	61	13	garnering	garner	VBG
12089	61	14	nearly	nearly	RB
12089	61	15	23,000	23,000	CD
12089	61	16	impressions	impression	NNS
12089	61	17	and	and	CC
12089	61	18	3,000	3,000	CD
12089	61	19	ad	ad	NN
12089	61	20	clicks	click	VBZ
12089	61	21	monthly	monthly	RB
12089	61	22	.	.	.
12089	62	1	RESULTS	RESULTS	NNP
12089	62	2	In	in	IN
12089	62	3	general	general	JJ
12089	62	4	,	,	,
12089	62	5	we	-PRON-	PRP
12089	62	6	find	find	VBP
12089	62	7	that	that	IN
12089	62	8	our	-PRON-	PRP$
12089	62	9	Google	Google	NNP
12089	62	10	Ads	Ads	NNPS
12089	62	11	have	have	VBP
12089	62	12	succeeded	succeed	VBN
12089	62	13	in	in	IN
12089	62	14	drawing	draw	VBG
12089	62	15	additional	additional	JJ
12089	62	16	new	new	JJ
12089	62	17	visitors	visitor	NNS
12089	62	18	to	to	IN
12089	62	19	our	-PRON-	PRP$
12089	62	20	web	web	NN
12089	62	21	site	site	NN
12089	62	22	.	.	.
12089	63	1	Using	use	VBG
12089	63	2	our	-PRON-	PRP$
12089	63	3	long	long	RB
12089	63	4	-	-	HYPH
12089	63	5	established	establish	VBN
12089	63	6	Google	Google	NNP
12089	63	7	Analytics	Analytics	NNP
12089	63	8	implementation	implementation	NN
12089	63	9	that	that	WDT
12089	63	10	measures	measure	VBZ
12089	63	11	visits	visit	NNS
12089	63	12	to	to	IN
12089	63	13	our	-PRON-	PRP$
12089	63	14	website	website	NN
12089	63	15	and	and	CC
12089	63	16	catalog	catalog	NN
12089	63	17	combined	combine	VBN
12089	63	18	,	,	,
12089	63	19	we	-PRON-	PRP
12089	63	20	compared	compare	VBD
12089	63	21	the	the	DT
12089	63	22	third	third	JJ
12089	63	23	quarter	quarter	NN
12089	63	24	of	of	IN
12089	63	25	2018	2018	CD
12089	63	26	,	,	,
12089	63	27	when	when	WRB
12089	63	28	we	-PRON-	PRP
12089	63	29	were	be	VBD
12089	63	30	ramping	ramp	VBG
12089	63	31	up	up	RP
12089	63	32	our	-PRON-	PRP$
12089	63	33	Google	Google	NNP
12089	63	34	Ad	Ad	NNP
12089	63	35	Grants	Grants	NNPS
12089	63	36	campaigns	campaign	NNS
12089	63	37	,	,	,
12089	63	38	to	to	IN
12089	63	39	the	the	DT
12089	63	40	third	third	JJ
12089	63	41	quarter	quarter	NN
12089	63	42	of	of	IN
12089	63	43	2019	2019	CD
12089	63	44	,	,	,
12089	63	45	after	after	IN
12089	63	46	our	-PRON-	PRP$
12089	63	47	catalog	catalog	NN
12089	63	48	campaign	campaign	NN
12089	63	49	was	be	VBD
12089	63	50	firmly	firmly	RB
12089	63	51	established	establish	VBN
12089	63	52	.	.	.
12089	64	1	The	the	DT
12089	64	2	summary	summary	NN
12089	64	3	numbers	number	NNS
12089	64	4	are	be	VBP
12089	64	5	encouraging	encouraging	JJ
12089	64	6	.	.	.
12089	65	1	The	the	DT
12089	65	2	number	number	NN
12089	65	3	of	of	IN
12089	65	4	users	user	NNS
12089	65	5	is	be	VBZ
12089	65	6	up	up	RB
12089	65	7	17	17	CD
12089	65	8	%	%	NN
12089	65	9	,	,	,
12089	65	10	and	and	CC
12089	65	11	number	number	NN
12089	65	12	of	of	IN
12089	65	13	sessions	session	NNS
12089	65	14	is	be	VBZ
12089	65	15	up	up	RB
12089	65	16	4	4	CD
12089	65	17	%	%	NN
12089	65	18	.	.	.
12089	66	1	Within	within	IN
12089	66	2	the	the	DT
12089	66	3	overall	overall	JJ
12089	66	4	rise	rise	NN
12089	66	5	in	in	IN
12089	66	6	users	user	NNS
12089	66	7	,	,	,
12089	66	8	returning	return	VBG
12089	66	9	users	user	NNS
12089	66	10	are	be	VBP
12089	66	11	up	up	RB
12089	66	12	9	9	CD
12089	66	13	%	%	NN
12089	66	14	,	,	,
12089	66	15	but	but	CC
12089	66	16	new	new	JJ
12089	66	17	users	user	NNS
12089	66	18	are	be	VBP
12089	66	19	up	up	RB
12089	66	20	25	25	CD
12089	66	21	%	%	NN
12089	66	22	.	.	.
12089	67	1	Therefore	therefore	RB
12089	67	2	,	,	,
12089	67	3	we	-PRON-	PRP
12089	67	4	are	be	VBP
12089	67	5	getting	get	VBG
12089	67	6	more	more	JJR
12089	67	7	of	of	IN
12089	67	8	those	those	DT
12089	67	9	coveted	covet	VBN
12089	67	10	,	,	,
12089	67	11	elusive	elusive	JJ
12089	67	12	“	"	``
12089	67	13	non	non	JJ
12089	67	14	-	-	JJ
12089	67	15	library	library	JJ
12089	67	16	-	-	HYPH
12089	67	17	users	user	NNS
12089	67	18	”	"	''
12089	67	19	to	to	TO
12089	67	20	visit	visit	VB
12089	67	21	us	-PRON-	PRP
12089	67	22	online	online	RB
12089	67	23	.	.	.
12089	68	1	When	when	WRB
12089	68	2	comparing	compare	VBG
12089	68	3	the	the	DT
12089	68	4	behavior	behavior	NN
12089	68	5	of	of	IN
12089	68	6	new	new	JJ
12089	68	7	and	and	CC
12089	68	8	returning	return	VBG
12089	68	9	visitors	visitor	NNS
12089	68	10	,	,	,
12089	68	11	we	-PRON-	PRP
12089	68	12	also	also	RB
12089	68	13	see	see	VBP
12089	68	14	that	that	IN
12089	68	15	the	the	DT
12089	68	16	overall	overall	JJ
12089	68	17	increase	increase	NN
12089	68	18	in	in	IN
12089	68	19	sessions	session	NNS
12089	68	20	was	be	VBD
12089	68	21	achieved	achieve	VBN
12089	68	22	despite	despite	IN
12089	68	23	the	the	DT
12089	68	24	head	head	JJ
12089	68	25	wind	wind	NN
12089	68	26	of	of	IN
12089	68	27	a	a	DT
12089	68	28	4	4	CD
12089	68	29	%	%	NN
12089	68	30	decline	decline	NN
12089	68	31	in	in	IN
12089	68	32	returning	return	VBG
12089	68	33	visitor	visitor	NN
12089	68	34	sessions	session	NNS
12089	68	35	.	.	.
12089	69	1	However	however	RB
12089	69	2	,	,	,
12089	69	3	are	be	VBP
12089	69	4	the	the	DT
12089	69	5	new	new	JJ
12089	69	6	visitors	visitor	NNS
12089	69	7	engaging	engage	VBG
12089	69	8	?	?	.
12089	70	1	Perhaps	perhaps	RB
12089	70	2	the	the	DT
12089	70	3	most	most	RBS
12089	70	4	tangible	tangible	JJ
12089	70	5	measure	measure	NN
12089	70	6	of	of	IN
12089	70	7	engagement	engagement	NN
12089	70	8	for	for	IN
12089	70	9	a	a	DT
12089	70	10	public	public	JJ
12089	70	11	library	library	NN
12089	70	12	catalog	catalog	NN
12089	70	13	is	be	VBZ
12089	70	14	placing	place	VBG
12089	70	15	holds	hold	NNS
12089	70	16	.	.	.
12089	71	1	We	-PRON-	PRP
12089	71	2	have	have	VBP
12089	71	3	a	a	DT
12089	71	4	Google	Google	NNP
12089	71	5	Analytics	Analytics	NNP
12089	71	6	conversion	conversion	NN
12089	71	7	goal	goal	NN
12089	71	8	that	that	WDT
12089	71	9	measures	measure	VBZ
12089	71	10	those	those	DT
12089	71	11	holds	hold	NNS
12089	71	12	.	.	.
12089	72	1	The	the	DT
12089	72	2	INFORMATION	INFORMATION	NNP
12089	72	3	TECHNOLOGY	technology	NN
12089	72	4	AND	and	CC
12089	72	5	LIBRARIES	library	NNS
12089	72	6	MARCH	MARCH	NNS
12089	72	7	2020	2020	CD
12089	72	8	GOOGLE	GOOGLE	NNS
12089	72	9	US	US	NNP
12089	72	10	!	!	.
12089	73	1	|	|	NNS
12089	73	2	KNOX	KNOX	NNS
12089	73	3	AND	and	CC
12089	73	4	SMILEY	SMILEY	NNP
12089	73	5	5	5	CD
12089	73	6	rate	rate	NN
12089	73	7	of	of	IN
12089	73	8	conversion	conversion	NN
12089	73	9	on	on	IN
12089	73	10	the	the	DT
12089	73	11	hold	hold	NN
12089	73	12	goal	goal	NN
12089	73	13	among	among	IN
12089	73	14	new	new	JJ
12089	73	15	visitors	visitor	NNS
12089	73	16	rose	rise	VBD
12089	73	17	7	7	CD
12089	73	18	%	%	NN
12089	73	19	,	,	,
12089	73	20	while	while	IN
12089	73	21	dropping	drop	VBG
12089	73	22	13	13	CD
12089	73	23	%	%	NN
12089	73	24	among	among	IN
12089	73	25	returning	return	VBG
12089	73	26	visitors	visitor	NNS
12089	73	27	.	.	.
12089	74	1	From	from	IN
12089	74	2	other	other	JJ
12089	74	3	analysis	analysis	NN
12089	74	4	,	,	,
12089	74	5	we	-PRON-	PRP
12089	74	6	know	know	VBP
12089	74	7	that	that	IN
12089	74	8	our	-PRON-	PRP$
12089	74	9	highly	highly	RB
12089	74	10	-	-	HYPH
12089	74	11	engaged	engaged	JJ
12089	74	12	members	member	NNS
12089	74	13	are	be	VBP
12089	74	14	migrating	migrate	VBG
12089	74	15	to	to	IN
12089	74	16	our	-PRON-	PRP$
12089	74	17	mobile	mobile	JJ
12089	74	18	app	app	NN
12089	74	19	and	and	CC
12089	74	20	to	to	IN
12089	74	21	digital	digital	JJ
12089	74	22	formats	format	NNS
12089	74	23	,	,	,
12089	74	24	so	so	IN
12089	74	25	the	the	DT
12089	74	26	drop	drop	NN
12089	74	27	for	for	IN
12089	74	28	returning	return	VBG
12089	74	29	users	user	NNS
12089	74	30	is	be	VBZ
12089	74	31	explainable	explainable	JJ
12089	74	32	and	and	CC
12089	74	33	the	the	DT
12089	74	34	rise	rise	NN
12089	74	35	among	among	IN
12089	74	36	new	new	JJ
12089	74	37	visitors	visitor	NNS
12089	74	38	is	be	VBZ
12089	74	39	hopeful	hopeful	JJ
12089	74	40	.	.	.
12089	75	1	We	-PRON-	PRP
12089	75	2	are	be	VBP
12089	75	3	working	work	VBG
12089	75	4	on	on	IN
12089	75	5	ways	way	NNS
12089	75	6	to	to	TO
12089	75	7	study	study	VB
12089	75	8	more	more	RBR
12089	75	9	closely	closely	RB
12089	75	10	these	these	DT
12089	75	11	new	new	JJ
12089	75	12	visitors	visitor	NNS
12089	75	13	so	so	IN
12089	75	14	that	that	IN
12089	75	15	we	-PRON-	PRP
12089	75	16	can	can	MD
12089	75	17	discover	discover	VB
12089	75	18	and	and	CC
12089	75	19	remove	remove	VB
12089	75	20	more	more	JJR
12089	75	21	barriers	barrier	NNS
12089	75	22	in	in	IN
12089	75	23	the	the	DT
12089	75	24	way	way	NN
12089	75	25	of	of	IN
12089	75	26	them	-PRON-	PRP
12089	75	27	becoming	become	VBG
12089	75	28	highly	highly	RB
12089	75	29	engaged	engaged	JJ
12089	75	30	members	member	NNS
12089	75	31	of	of	IN
12089	75	32	their	-PRON-	PRP$
12089	75	33	public	public	JJ
12089	75	34	library	library	NN
12089	75	35	.	.	.
12089	76	1	FUTURE	FUTURE	NNP
12089	76	2	PLANS	plan	VBZ
12089	76	3	With	with	IN
12089	76	4	the	the	DT
12089	76	5	help	help	NN
12089	76	6	of	of	IN
12089	76	7	Koios	Koios	NNP
12089	76	8	,	,	,
12089	76	9	new	new	JJ
12089	76	10	campaigns	campaign	NNS
12089	76	11	will	will	MD
12089	76	12	be	be	VB
12089	76	13	created	create	VBN
12089	76	14	to	to	TO
12089	76	15	promote	promote	VB
12089	76	16	our	-PRON-	PRP$
12089	76	17	blogs	blog	NNS
12089	76	18	and	and	CC
12089	76	19	podcasts	podcast	NNS
12089	76	20	.	.	.
12089	77	1	We	-PRON-	PRP
12089	77	2	will	will	MD
12089	77	3	also	also	RB
12089	77	4	link	link	VB
12089	77	5	a	a	DT
12089	77	6	campaign	campaign	NN
12089	77	7	to	to	IN
12089	77	8	our	-PRON-	PRP$
12089	77	9	Demco	Demco	NNP
12089	77	10	events	event	NNS
12089	77	11	database	database	NN
12089	77	12	.	.	.
12089	78	1	Finally	finally	RB
12089	78	2	,	,	,
12089	78	3	in	in	IN
12089	78	4	partnership	partnership	NN
12089	78	5	with	with	IN
12089	78	6	Koios	Koios	NNP
12089	78	7	,	,	,
12089	78	8	we	-PRON-	PRP
12089	78	9	will	will	MD
12089	78	10	work	work	VB
12089	78	11	with	with	IN
12089	78	12	Patron	Patron	NNP
12089	78	13	Point	Point	NNP
12089	78	14	to	to	TO
12089	78	15	incorporate	incorporate	VB
12089	78	16	our	-PRON-	PRP$
12089	78	17	automated	automate	VBN
12089	78	18	email	email	NN
12089	78	19	marketing	marketing	NN
12089	78	20	system	system	NN
12089	78	21	into	into	IN
12089	78	22	Google	Google	NNP
12089	78	23	Ad	Ad	NNP
12089	78	24	campaigns	campaign	NNS
12089	78	25	.	.	.
12089	79	1	We	-PRON-	PRP
12089	79	2	will	will	MD
12089	79	3	add	add	VB
12089	79	4	campaigns	campaign	NNS
12089	79	5	for	for	IN
12089	79	6	pop	pop	VB
12089	79	7	-	-	HYPH
12089	79	8	up	up	RP
12089	79	9	ads	ad	NNS
12089	79	10	that	that	WDT
12089	79	11	encourage	encourage	VBP
12089	79	12	library	library	NN
12089	79	13	card	card	NN
12089	79	14	signup	signup	NNP
12089	79	15	through	through	IN
12089	79	16	our	-PRON-	PRP$
12089	79	17	online	online	JJ
12089	79	18	registration	registration	NN
12089	79	19	system	system	NN
12089	79	20	.	.	.
12089	80	1	Once	once	IN
12089	80	2	someone	someone	NN
12089	80	3	signs	sign	VBZ
12089	80	4	up	up	RP
12089	80	5	for	for	IN
12089	80	6	a	a	DT
12089	80	7	library	library	NN
12089	80	8	card	card	NN
12089	80	9	online	online	RB
12089	80	10	,	,	,
12089	80	11	the	the	DT
12089	80	12	system	system	NN
12089	80	13	will	will	MD
12089	80	14	trigger	trigger	VB
12089	80	15	a	a	DT
12089	80	16	welcome	welcome	JJ
12089	80	17	email	email	NN
12089	80	18	that	that	WDT
12089	80	19	promotes	promote	VBZ
12089	80	20	some	some	DT
12089	80	21	of	of	IN
12089	80	22	our	-PRON-	PRP$
12089	80	23	core	core	NN
12089	80	24	services	service	NNS
12089	80	25	.	.	.
12089	81	1	This	this	DT
12089	81	2	on	on	IN
12089	81	3	-	-	HYPH
12089	81	4	boarding	board	VBG
12089	81	5	set	set	NN
12089	81	6	-	-	HYPH
12089	81	7	up	up	NN
12089	81	8	will	will	MD
12089	81	9	also	also	RB
12089	81	10	include	include	VB
12089	81	11	an	an	DT
12089	81	12	opportunity	opportunity	NN
12089	81	13	for	for	IN
12089	81	14	the	the	DT
12089	81	15	new	new	JJ
12089	81	16	cardholder	cardholder	NN
12089	81	17	to	to	TO
12089	81	18	fill	fill	VB
12089	81	19	out	out	RP
12089	81	20	a	a	DT
12089	81	21	form	form	NN
12089	81	22	to	to	TO
12089	81	23	tailor	tailor	NN
12089	81	24	content	content	NN
12089	81	25	in	in	IN
12089	81	26	future	future	JJ
12089	81	27	emails	email	NNS
12089	81	28	to	to	IN
12089	81	29	their	-PRON-	PRP$
12089	81	30	interests	interest	NNS
12089	81	31	.	.	.
12089	82	1	Through	through	IN
12089	82	2	all	all	PDT
12089	82	3	these	these	DT
12089	82	4	means	mean	NNS
12089	82	5	,	,	,
12089	82	6	CADL	cadl	NN
12089	82	7	leads	lead	VBZ
12089	82	8	the	the	DT
12089	82	9	way	way	NN
12089	82	10	in	in	IN
12089	82	11	delivering	deliver	VBG
12089	82	12	the	the	DT
12089	82	13	right	right	JJ
12089	82	14	service	service	NN
12089	82	15	,	,	,
12089	82	16	at	at	IN
12089	82	17	the	the	DT
12089	82	18	right	right	JJ
12089	82	19	time	time	NN
12089	82	20	,	,	,
12089	82	21	to	to	IN
12089	82	22	the	the	DT
12089	82	23	right	right	JJ
12089	82	24	person	person	NN
12089	82	25	.	.	.
12089	83	1	Getting	get	VBG
12089	83	2	Started	start	VBN
12089	83	3	Designing	Designing	NNP
12089	83	4	Campaigns	Campaigns	NNP
12089	83	5	Results	result	VBZ
12089	83	6	Future	future	NN
12089	83	7	Plans	plan	NNS