id author title date pages extension mime words sentences flesch summary cache txt doi-org-7029 Analytics and Privacy | Information Technology and Libraries .html text/html 1003 113 31 In this article, the authors explore the feasibility of using Matomo, a free and open-source software application, for web analytics in their library's discovery layer. This article details the installation process, makes comparisons between Matomo and Google Analytics, and describes how an open-source analytics platform works within a library-specific application, EBSCO's Discovery Service. Brooke Auxier et al., "American and Privacy: Concerned, Confused and Feeling Lack of Control Over Their Personal Information," November 15, 2019, Pew Research, https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2019/11/Pew-Research-Center_PI_2019.11.15_Privacy_FINAL.pdf. "Data Retention," Google, https://support.google.com/analytics/answer/7667196?hl=en&ref_topic=2919631. Mohammad Azim and Nabi Hasan, "Web Analytics Tools Usage among Indian Library Professionals," 2018 5th International Symposium on Emerging Trends and Technologies in Libraries and Information Services, (2018): 31-35, https://doi.org/10.1109/ETTLIS.2018.8485212. Patrick O'Brien et al., "Protecting Privacy on the Web: A Study of HTTPS and Google Analytics Implementation in Academic Library Websites," Online Information Review 42, no. 4 (May 2013): 5, https://journals.ala.org/ltr/article/download/4269/4881. ./cache/doi-org-7029.html ./txt/doi-org-7029.txt