id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-353041-qmpatq8m	Han, Ruixia	The Influence of Norm Perception on Pro-Environmental Behavior: A Comparison between the Moderating Roles of Traditional Media and Social Media	2020-09-30		.txt	text/plain	8268	438	28	Through an online survey of 550 randomly selected Chinese citizens, this study examines the roles of traditional media and social media in influencing the relationship between norm perception and pro-environmental behavior. Whether traditional media and social media activate the perception of social norms in the same way, and how the possible difference affects their influence on pro-environmental behavior are the focus of our research. In order to examine in more detail the moderating effect of media environmental information exposure on the relationship between different types of norm perception and pro-environmental behaviors, we conduct further regression analysis to form Table 4 . This study mainly discusses the role of traditional media and social media in activating public norm perception and influencing pro-environmental behavior in the current media society. The research results show that traditional media usage for environment information acquisition (TME) activates norm perception and affects pro-environmental behaviors less than social media usage for environment information acquisition (SME).	./cache/cord-353041-qmpatq8m.txt	./txt/cord-353041-qmpatq8m.txt