id author title date pages extension mime words sentences flesch summary cache txt en-wikipedia-org-4132 Memetics - Wikipedia .html text/html 6598 643 58 Burroughs as early as 1962 in his book The Ticket That Exploded, and later in The Electronic Revolution, published in 1970 in The Job. The foundation of memetics in its full modern incarnation was launched by Douglas Rushkoff's Media Virus: Hidden Agendas in Popular Culture in 1995,[7] and was accelerated with the publication in 1996 of two more books by authors outside the academic mainstream: Virus of the Mind: The New Science of the Meme by former Microsoft executive turned motivational speaker and professional poker-player Richard Brodie, and Thought Contagion: How Belief Spreads Through Society by Aaron Lynch, a mathematician and philosopher who worked for many years as an engineer at Fermilab. (There had been a short-lived paper-based memetics publication starting in 1990, the Journal of Ideas edited by Elan Moritz.[10]) In 1999, Susan Blackmore, a psychologist at the University of the West of England, published The Meme Machine, which more fully worked out the ideas of Dennett, Lynch, and Brodie and attempted to compare and contrast them with various approaches from the cultural evolutionary mainstream, as well as providing novel, and controversial, memetics-based theories for the evolution of language and the human sense of individual selfhood. ./cache/en-wikipedia-org-4132.html ./txt/en-wikipedia-org-4132.txt