id	sid	tid	token	lemma	pos
cord-271094-utpg9p5u	1	1	key	key	NN
cord-271094-utpg9p5u	1	2	:	:	:
cord-271094-utpg9p5u	2	1	cord-271094-utpg9p5u	cord-271094-utpg9p5u	PRP$
cord-271094-utpg9p5u	2	2	authors	author	NNS
cord-271094-utpg9p5u	2	3	:	:	:
cord-271094-utpg9p5u	2	4	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	2	5	,	,	,
cord-271094-utpg9p5u	2	6	Anett	Anett	NNP
cord-271094-utpg9p5u	2	7	;	;	:
cord-271094-utpg9p5u	2	8	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	2	9	,	,	,
cord-271094-utpg9p5u	2	10	José	José	NNP
cord-271094-utpg9p5u	2	11	M.	M.	NNP
cord-271094-utpg9p5u	2	12	title	title	NN
cord-271094-utpg9p5u	2	13	:	:	:
cord-271094-utpg9p5u	2	14	Digital	digital	JJ
cord-271094-utpg9p5u	2	15	inbound	inbound	JJ
cord-271094-utpg9p5u	2	16	marketing	marketing	NN
cord-271094-utpg9p5u	2	17	:	:	:
cord-271094-utpg9p5u	2	18	Measuring	measure	VBG
cord-271094-utpg9p5u	2	19	the	the	DT
cord-271094-utpg9p5u	2	20	economic	economic	JJ
cord-271094-utpg9p5u	2	21	performance	performance	NN
cord-271094-utpg9p5u	2	22	of	of	IN
cord-271094-utpg9p5u	2	23	grocery	grocery	NN
cord-271094-utpg9p5u	2	24	e	e	NN
cord-271094-utpg9p5u	2	25	-	-	NN
cord-271094-utpg9p5u	2	26	commerce	commerce	NN
cord-271094-utpg9p5u	2	27	in	in	IN
cord-271094-utpg9p5u	2	28	Europe	Europe	NNP
cord-271094-utpg9p5u	2	29	and	and	CC
cord-271094-utpg9p5u	2	30	the	the	DT
cord-271094-utpg9p5u	2	31	USA	USA	NNP
cord-271094-utpg9p5u	2	32	date	date	NN
cord-271094-utpg9p5u	2	33	:	:	:
cord-271094-utpg9p5u	3	1	2020	2020	CD
cord-271094-utpg9p5u	3	2	-	-	SYM
cord-271094-utpg9p5u	3	3	10	10	CD
cord-271094-utpg9p5u	3	4	-	-	SYM
cord-271094-utpg9p5u	3	5	20	20	CD
cord-271094-utpg9p5u	3	6	journal	journal	NN
cord-271094-utpg9p5u	3	7	:	:	:
cord-271094-utpg9p5u	4	1	Technol	Technol	NNP
cord-271094-utpg9p5u	4	2	Forecast	Forecast	NNP
cord-271094-utpg9p5u	4	3	Soc	Soc	NNP
cord-271094-utpg9p5u	4	4	Change	change	NN
cord-271094-utpg9p5u	4	5	DOI	DOI	NNP
cord-271094-utpg9p5u	4	6	:	:	:
cord-271094-utpg9p5u	5	1	10.1016	10.1016	CD
cord-271094-utpg9p5u	5	2	/	/	SYM
cord-271094-utpg9p5u	5	3	j.techfore.2020.120373	j.techfore.2020.120373	NNP
cord-271094-utpg9p5u	5	4	sha	sha	NNP
cord-271094-utpg9p5u	5	5	:	:	:
cord-271094-utpg9p5u	5	6	6b1b2b71db70f4471320a729699df7472088d0c2	6b1b2b71db70f4471320a729699df7472088d0c2	CD
cord-271094-utpg9p5u	5	7	doc_id	doc_id	CD
cord-271094-utpg9p5u	5	8	:	:	:
cord-271094-utpg9p5u	5	9	271094	271094	CD
cord-271094-utpg9p5u	5	10	cord_uid	cord_uid	NNS
cord-271094-utpg9p5u	5	11	:	:	:
cord-271094-utpg9p5u	6	1	utpg9p5u	utpg9p5u	NNP
cord-271094-utpg9p5u	7	1	This	this	DT
cord-271094-utpg9p5u	7	2	research	research	NN
cord-271094-utpg9p5u	7	3	investigates	investigate	VBZ
cord-271094-utpg9p5u	7	4	the	the	DT
cord-271094-utpg9p5u	7	5	cost	cost	NN
cord-271094-utpg9p5u	7	6	-	-	HYPH
cord-271094-utpg9p5u	7	7	result	result	NN
cord-271094-utpg9p5u	7	8	relationship	relationship	NN
cord-271094-utpg9p5u	7	9	of	of	IN
cord-271094-utpg9p5u	7	10	the	the	DT
cord-271094-utpg9p5u	7	11	Inbound	Inbound	NNP
cord-271094-utpg9p5u	7	12	Marketing	Marketing	NNP
cord-271094-utpg9p5u	7	13	actions	action	NNS
cord-271094-utpg9p5u	7	14	used	use	VBN
cord-271094-utpg9p5u	7	15	by	by	IN
cord-271094-utpg9p5u	7	16	grocery	grocery	NN
cord-271094-utpg9p5u	7	17	e	e	NNP
cord-271094-utpg9p5u	7	18	-	-	NN
cord-271094-utpg9p5u	7	19	commerce	commerce	NN
cord-271094-utpg9p5u	7	20	.	.	.
cord-271094-utpg9p5u	8	1	The	the	DT
cord-271094-utpg9p5u	8	2	analysis	analysis	NN
cord-271094-utpg9p5u	8	3	is	be	VBZ
cord-271094-utpg9p5u	8	4	based	base	VBN
cord-271094-utpg9p5u	8	5	on	on	IN
cord-271094-utpg9p5u	8	6	the	the	DT
cord-271094-utpg9p5u	8	7	application	application	NN
cord-271094-utpg9p5u	8	8	of	of	IN
cord-271094-utpg9p5u	8	9	the	the	DT
cord-271094-utpg9p5u	8	10	Dorfman	Dorfman	NNP
cord-271094-utpg9p5u	8	11	and	and	CC
cord-271094-utpg9p5u	8	12	Steiner	Steiner	NNP
cord-271094-utpg9p5u	8	13	(	(	-LRB-
cord-271094-utpg9p5u	8	14	1954	1954	CD
cord-271094-utpg9p5u	8	15	)	)	-RRB-
cord-271094-utpg9p5u	8	16	model	model	NN
cord-271094-utpg9p5u	8	17	for	for	IN
cord-271094-utpg9p5u	8	18	optimal	optimal	JJ
cord-271094-utpg9p5u	8	19	advertising	advertising	NN
cord-271094-utpg9p5u	8	20	budget	budget	NN
cord-271094-utpg9p5u	8	21	,	,	,
cord-271094-utpg9p5u	8	22	which	which	WDT
cord-271094-utpg9p5u	8	23	is	be	VBZ
cord-271094-utpg9p5u	8	24	adapted	adapt	VBN
cord-271094-utpg9p5u	8	25	by	by	IN
cord-271094-utpg9p5u	8	26	the	the	DT
cord-271094-utpg9p5u	8	27	authors	author	NNS
cord-271094-utpg9p5u	8	28	to	to	IN
cord-271094-utpg9p5u	8	29	digital	digital	JJ
cord-271094-utpg9p5u	8	30	marketing	marketing	NN
cord-271094-utpg9p5u	8	31	and	and	CC
cord-271094-utpg9p5u	8	32	verified	verify	VBN
cord-271094-utpg9p5u	8	33	with	with	IN
cord-271094-utpg9p5u	8	34	empirical	empirical	JJ
cord-271094-utpg9p5u	8	35	statistical	statistical	JJ
cord-271094-utpg9p5u	8	36	analysis	analysis	NN
cord-271094-utpg9p5u	8	37	.	.	.
cord-271094-utpg9p5u	9	1	Considering	consider	VBG
cord-271094-utpg9p5u	9	2	29	29	CD
cord-271094-utpg9p5u	9	3	leading	lead	VBG
cord-271094-utpg9p5u	9	4	companies	company	NNS
cord-271094-utpg9p5u	9	5	in	in	IN
cord-271094-utpg9p5u	9	6	six	six	CD
cord-271094-utpg9p5u	9	7	countries	country	NNS
cord-271094-utpg9p5u	9	8	over	over	IN
cord-271094-utpg9p5u	9	9	a	a	DT
cord-271094-utpg9p5u	9	10	time	time	NN
cord-271094-utpg9p5u	9	11	horizon	horizon	NN
cord-271094-utpg9p5u	9	12	of	of	IN
cord-271094-utpg9p5u	9	13	six	six	CD
cord-271094-utpg9p5u	9	14	years	year	NNS
cord-271094-utpg9p5u	9	15	,	,	,
cord-271094-utpg9p5u	9	16	an	an	DT
cord-271094-utpg9p5u	9	17	analysis	analysis	NN
cord-271094-utpg9p5u	9	18	of	of	IN
cord-271094-utpg9p5u	9	19	the	the	DT
cord-271094-utpg9p5u	9	20	mix	mix	NN
cord-271094-utpg9p5u	9	21	of	of	IN
cord-271094-utpg9p5u	9	22	SEO	SEO	NNP
cord-271094-utpg9p5u	9	23	and	and	CC
cord-271094-utpg9p5u	9	24	SEM	SEM	NNP
cord-271094-utpg9p5u	9	25	techniques	technique	NNS
cord-271094-utpg9p5u	9	26	aimed	aim	VBN
cord-271094-utpg9p5u	9	27	at	at	IN
cord-271094-utpg9p5u	9	28	the	the	DT
cord-271094-utpg9p5u	9	29	attraction	attraction	NN
cord-271094-utpg9p5u	9	30	and	and	CC
cord-271094-utpg9p5u	9	31	conversion	conversion	NN
cord-271094-utpg9p5u	9	32	of	of	IN
cord-271094-utpg9p5u	9	33	Internet	internet	NN
cord-271094-utpg9p5u	9	34	users	user	NNS
cord-271094-utpg9p5u	9	35	to	to	IN
cord-271094-utpg9p5u	9	36	the	the	DT
cord-271094-utpg9p5u	9	37	web	web	NN
cord-271094-utpg9p5u	9	38	pages	page	NNS
cord-271094-utpg9p5u	9	39	of	of	IN
cord-271094-utpg9p5u	9	40	their	-PRON-	PRP$
cord-271094-utpg9p5u	9	41	companies	company	NNS
cord-271094-utpg9p5u	9	42	is	be	VBZ
cord-271094-utpg9p5u	9	43	carried	carry	VBN
cord-271094-utpg9p5u	9	44	out	out	RP
cord-271094-utpg9p5u	9	45	.	.	.
cord-271094-utpg9p5u	10	1	The	the	DT
cord-271094-utpg9p5u	10	2	results	result	NNS
cord-271094-utpg9p5u	10	3	confirm	confirm	VBP
cord-271094-utpg9p5u	10	4	that	that	IN
cord-271094-utpg9p5u	10	5	e	e	NN
cord-271094-utpg9p5u	10	6	-	-	NN
cord-271094-utpg9p5u	10	7	commerce	commerce	NN
cord-271094-utpg9p5u	10	8	is	be	VBZ
cord-271094-utpg9p5u	10	9	optimizing	optimize	VBG
cord-271094-utpg9p5u	10	10	Digital	Digital	NNP
cord-271094-utpg9p5u	10	11	Inbound	Inbound	NNP
cord-271094-utpg9p5u	10	12	Marketing	Marketing	NNP
cord-271094-utpg9p5u	10	13	in	in	IN
cord-271094-utpg9p5u	10	14	line	line	NN
cord-271094-utpg9p5u	10	15	with	with	IN
cord-271094-utpg9p5u	10	16	the	the	DT
cord-271094-utpg9p5u	10	17	established	establish	VBN
cord-271094-utpg9p5u	10	18	model	model	NN
cord-271094-utpg9p5u	10	19	.	.	.
cord-271094-utpg9p5u	11	1	Differences	difference	NNS
cord-271094-utpg9p5u	11	2	are	be	VBP
cord-271094-utpg9p5u	11	3	identified	identify	VBN
cord-271094-utpg9p5u	11	4	depending	depend	VBG
cord-271094-utpg9p5u	11	5	on	on	IN
cord-271094-utpg9p5u	11	6	the	the	DT
cord-271094-utpg9p5u	11	7	type	type	NN
cord-271094-utpg9p5u	11	8	of	of	IN
cord-271094-utpg9p5u	11	9	format	format	NN
cord-271094-utpg9p5u	11	10	(	(	-LRB-
cord-271094-utpg9p5u	11	11	pure	pure	JJ
cord-271094-utpg9p5u	11	12	player	player	NN
cord-271094-utpg9p5u	11	13	versus	versus	IN
cord-271094-utpg9p5u	11	14	brick	brick	NN
cord-271094-utpg9p5u	11	15	and	and	CC
cord-271094-utpg9p5u	11	16	mortar	mortar	NN
cord-271094-utpg9p5u	11	17	)	)	-RRB-
cord-271094-utpg9p5u	11	18	and	and	CC
cord-271094-utpg9p5u	11	19	at	at	IN
cord-271094-utpg9p5u	11	20	the	the	DT
cord-271094-utpg9p5u	11	21	country	country	NN
cord-271094-utpg9p5u	11	22	level	level	NN
cord-271094-utpg9p5u	11	23	(	(	-LRB-
cord-271094-utpg9p5u	11	24	UK	UK	NNP
cord-271094-utpg9p5u	11	25	and	and	CC
cord-271094-utpg9p5u	11	26	USA	USA	NNP
cord-271094-utpg9p5u	11	27	versus	versus	IN
cord-271094-utpg9p5u	11	28	others	other	NNS
cord-271094-utpg9p5u	11	29	)	)	-RRB-
cord-271094-utpg9p5u	11	30	.	.	.
cord-271094-utpg9p5u	12	1	The	the	DT
cord-271094-utpg9p5u	12	2	market	market	NN
cord-271094-utpg9p5u	12	3	entry	entry	NN
cord-271094-utpg9p5u	12	4	of	of	IN
cord-271094-utpg9p5u	12	5	pure	pure	JJ
cord-271094-utpg9p5u	12	6	players	player	NNS
cord-271094-utpg9p5u	12	7	(	(	-LRB-
cord-271094-utpg9p5u	12	8	PP	PP	NNP
cord-271094-utpg9p5u	12	9	)	)	-RRB-
cord-271094-utpg9p5u	12	10	,	,	,
cord-271094-utpg9p5u	12	11	with	with	IN
cord-271094-utpg9p5u	12	12	its	-PRON-	PRP$
cord-271094-utpg9p5u	12	13	innovative	innovative	JJ
cord-271094-utpg9p5u	12	14	management	management	NN
cord-271094-utpg9p5u	12	15	and	and	CC
cord-271094-utpg9p5u	12	16	marketing	marketing	NN
cord-271094-utpg9p5u	12	17	techniques	technique	NNS
cord-271094-utpg9p5u	12	18	(	(	-LRB-
cord-271094-utpg9p5u	12	19	Philipp	Philipp	NNP
cord-271094-utpg9p5u	12	20	,	,	,
cord-271094-utpg9p5u	12	21	2013	2013	CD
cord-271094-utpg9p5u	12	22	;	;	:
cord-271094-utpg9p5u	12	23	Verhoef	Verhoef	NNP
cord-271094-utpg9p5u	12	24	et	et	FW
cord-271094-utpg9p5u	12	25	al	al	NNP
cord-271094-utpg9p5u	12	26	.	.	NNP
cord-271094-utpg9p5u	12	27	,	,	,
cord-271094-utpg9p5u	12	28	2019	2019	CD
cord-271094-utpg9p5u	12	29	)	)	-RRB-
cord-271094-utpg9p5u	12	30	,	,	,
cord-271094-utpg9p5u	12	31	has	have	VBZ
cord-271094-utpg9p5u	12	32	seen	see	VBN
cord-271094-utpg9p5u	12	33	a	a	DT
cord-271094-utpg9p5u	12	34	revival	revival	NN
cord-271094-utpg9p5u	12	35	in	in	IN
cord-271094-utpg9p5u	12	36	retailing	retailing	NN
cord-271094-utpg9p5u	12	37	.	.	.
cord-271094-utpg9p5u	13	1	Click	click	VB
cord-271094-utpg9p5u	13	2	and	and	CC
cord-271094-utpg9p5u	13	3	mortar	mortar	NN
cord-271094-utpg9p5u	13	4	(	(	-LRB-
cord-271094-utpg9p5u	13	5	CM	CM	NNP
cord-271094-utpg9p5u	13	6	)	)	-RRB-
cord-271094-utpg9p5u	13	7	have	have	VBP
cord-271094-utpg9p5u	13	8	adapted	adapt	VBN
cord-271094-utpg9p5u	13	9	(	(	-LRB-
cord-271094-utpg9p5u	13	10	or	or	CC
cord-271094-utpg9p5u	13	11	are	be	VBP
cord-271094-utpg9p5u	13	12	adapting	adapt	VBG
cord-271094-utpg9p5u	13	13	)	)	-RRB-
cord-271094-utpg9p5u	13	14	processes	process	NNS
cord-271094-utpg9p5u	13	15	associated	associate	VBN
cord-271094-utpg9p5u	13	16	with	with	IN
cord-271094-utpg9p5u	13	17	different	different	JJ
cord-271094-utpg9p5u	13	18	areas	area	NNS
cord-271094-utpg9p5u	13	19	of	of	IN
cord-271094-utpg9p5u	13	20	digital	digital	JJ
cord-271094-utpg9p5u	13	21	commerce	commerce	NN
cord-271094-utpg9p5u	13	22	:	:	:
cord-271094-utpg9p5u	13	23	tangible	tangible	JJ
cord-271094-utpg9p5u	13	24	and	and	CC
cord-271094-utpg9p5u	13	25	intangible	intangible	JJ
cord-271094-utpg9p5u	13	26	services	service	NNS
cord-271094-utpg9p5u	13	27	and	and	CC
cord-271094-utpg9p5u	13	28	resources	resource	NNS
cord-271094-utpg9p5u	13	29	(	(	-LRB-
cord-271094-utpg9p5u	13	30	Cronin	Cronin	NNP
cord-271094-utpg9p5u	13	31	,	,	,
cord-271094-utpg9p5u	13	32	2016	2016	CD
cord-271094-utpg9p5u	13	33	;	;	.
cord-271094-utpg9p5u	14	1	Beitelspacher	Beitelspacher	NNP
cord-271094-utpg9p5u	14	2	et	et	NNP
cord-271094-utpg9p5u	14	3	al	al	NNP
cord-271094-utpg9p5u	14	4	.	.	NNP
cord-271094-utpg9p5u	14	5	,	,	,
cord-271094-utpg9p5u	14	6	2012	2012	CD
cord-271094-utpg9p5u	14	7	)	)	-RRB-
cord-271094-utpg9p5u	14	8	,	,	,
cord-271094-utpg9p5u	14	9	logistics	logistics	NN
cord-271094-utpg9p5u	14	10	and	and	CC
cord-271094-utpg9p5u	14	11	product	product	NN
cord-271094-utpg9p5u	14	12	delivery	delivery	NN
cord-271094-utpg9p5u	15	1	(	(	-LRB-
cord-271094-utpg9p5u	15	2	Hänninen	Hänninen	NNP
cord-271094-utpg9p5u	15	3	et	et	NNP
cord-271094-utpg9p5u	15	4	al	al	NNP
cord-271094-utpg9p5u	15	5	.	.	NNP
cord-271094-utpg9p5u	15	6	,	,	,
cord-271094-utpg9p5u	15	7	2018	2018	CD
cord-271094-utpg9p5u	15	8	)	)	-RRB-
cord-271094-utpg9p5u	15	9	,	,	,
cord-271094-utpg9p5u	15	10	brand	brand	NN
cord-271094-utpg9p5u	15	11	influence	influence	NN
cord-271094-utpg9p5u	15	12	(	(	-LRB-
cord-271094-utpg9p5u	15	13	Zarantonello	Zarantonello	NNP
cord-271094-utpg9p5u	15	14	and	and	CC
cord-271094-utpg9p5u	15	15	Pauwels	Pauwels	NNP
cord-271094-utpg9p5u	15	16	-	-	HYPH
cord-271094-utpg9p5u	15	17	Delassus	Delassus	NNP
cord-271094-utpg9p5u	15	18	,	,	,
cord-271094-utpg9p5u	15	19	2015	2015	CD
cord-271094-utpg9p5u	15	20	)	)	-RRB-
cord-271094-utpg9p5u	15	21	,	,	,
cord-271094-utpg9p5u	15	22	product	product	NN
cord-271094-utpg9p5u	15	23	selection	selection	NN
cord-271094-utpg9p5u	15	24	,	,	,
cord-271094-utpg9p5u	15	25	presentation	presentation	NN
cord-271094-utpg9p5u	15	26	format	format	NN
cord-271094-utpg9p5u	15	27	and	and	CC
cord-271094-utpg9p5u	15	28	demand	demand	NN
cord-271094-utpg9p5u	15	29	forecast	forecast	NN
cord-271094-utpg9p5u	15	30	(	(	-LRB-
cord-271094-utpg9p5u	15	31	Boyd	Boyd	NNP
cord-271094-utpg9p5u	15	32	and	and	CC
cord-271094-utpg9p5u	15	33	Bahn	Bahn	NNP
cord-271094-utpg9p5u	15	34	,	,	,
cord-271094-utpg9p5u	15	35	2009	2009	CD
cord-271094-utpg9p5u	15	36	;	;	.
cord-271094-utpg9p5u	16	1	Cenamor	Cenamor	NNP
cord-271094-utpg9p5u	16	2	et	et	NNP
cord-271094-utpg9p5u	16	3	al	al	NNP
cord-271094-utpg9p5u	16	4	.	.	NNP
cord-271094-utpg9p5u	16	5	,	,	,
cord-271094-utpg9p5u	16	6	2019	2019	CD
cord-271094-utpg9p5u	16	7	;	;	:
cord-271094-utpg9p5u	16	8	Chong	Chong	NNP
cord-271094-utpg9p5u	16	9	et	et	NNP
cord-271094-utpg9p5u	16	10	al	al	NNP
cord-271094-utpg9p5u	16	11	.	.	NNP
cord-271094-utpg9p5u	16	12	,	,	,
cord-271094-utpg9p5u	16	13	2017	2017	CD
cord-271094-utpg9p5u	16	14	)	)	-RRB-
cord-271094-utpg9p5u	16	15	,	,	,
cord-271094-utpg9p5u	16	16	dynamic	dynamic	JJ
cord-271094-utpg9p5u	16	17	price	price	NN
cord-271094-utpg9p5u	16	18	setting	setting	NN
cord-271094-utpg9p5u	16	19	(	(	-LRB-
cord-271094-utpg9p5u	16	20	Petrescu	Petrescu	NNP
cord-271094-utpg9p5u	16	21	,	,	,
cord-271094-utpg9p5u	16	22	2011	2011	CD
cord-271094-utpg9p5u	16	23	;	;	:
cord-271094-utpg9p5u	16	24	Cebollada	Cebollada	NNP
cord-271094-utpg9p5u	16	25	et	et	NNP
cord-271094-utpg9p5u	16	26	al	al	NNP
cord-271094-utpg9p5u	16	27	.	.	NNP
cord-271094-utpg9p5u	16	28	,	,	,
cord-271094-utpg9p5u	16	29	2019	2019	CD
cord-271094-utpg9p5u	16	30	)	)	-RRB-
cord-271094-utpg9p5u	16	31	,	,	,
cord-271094-utpg9p5u	16	32	and	and	CC
cord-271094-utpg9p5u	16	33	management	management	NN
cord-271094-utpg9p5u	16	34	of	of	IN
cord-271094-utpg9p5u	16	35	offers	offer	NNS
cord-271094-utpg9p5u	16	36	,	,	,
cord-271094-utpg9p5u	16	37	promotions	promotion	NNS
cord-271094-utpg9p5u	16	38	and	and	CC
cord-271094-utpg9p5u	16	39	recommendations	recommendation	NNS
cord-271094-utpg9p5u	16	40	by	by	IN
cord-271094-utpg9p5u	16	41	other	other	JJ
cord-271094-utpg9p5u	16	42	users	user	NNS
cord-271094-utpg9p5u	16	43	(	(	-LRB-
cord-271094-utpg9p5u	16	44	Chong	Chong	NNP
cord-271094-utpg9p5u	16	45	et	et	NNP
cord-271094-utpg9p5u	16	46	al	al	NNP
cord-271094-utpg9p5u	16	47	.	.	NNP
cord-271094-utpg9p5u	16	48	,	,	,
cord-271094-utpg9p5u	16	49	2016	2016	CD
cord-271094-utpg9p5u	16	50	;	;	:
cord-271094-utpg9p5u	16	51	Breugelmans	Breugelmans	NNPS
cord-271094-utpg9p5u	16	52	and	and	CC
cord-271094-utpg9p5u	16	53	Campo	Campo	NNP
cord-271094-utpg9p5u	16	54	,	,	,
cord-271094-utpg9p5u	16	55	2016	2016	CD
cord-271094-utpg9p5u	16	56	)	)	-RRB-
cord-271094-utpg9p5u	16	57	.	.	.
cord-271094-utpg9p5u	17	1	Digital	Digital	NNP
cord-271094-utpg9p5u	17	2	Inbound	Inbound	NNP
cord-271094-utpg9p5u	17	3	Marketing	Marketing	NNP
cord-271094-utpg9p5u	17	4	(	(	-LRB-
cord-271094-utpg9p5u	17	5	DIM	DIM	NNP
cord-271094-utpg9p5u	17	6	)	)	-RRB-
cord-271094-utpg9p5u	17	7	has	have	VBZ
cord-271094-utpg9p5u	17	8	also	also	RB
cord-271094-utpg9p5u	17	9	been	be	VBN
cord-271094-utpg9p5u	17	10	studied	study	VBN
cord-271094-utpg9p5u	17	11	in	in	IN
cord-271094-utpg9p5u	17	12	the	the	DT
cord-271094-utpg9p5u	17	13	marketing	marketing	NN
cord-271094-utpg9p5u	17	14	literature	literature	NN
cord-271094-utpg9p5u	17	15	from	from	IN
cord-271094-utpg9p5u	17	16	a	a	DT
cord-271094-utpg9p5u	17	17	perspective	perspective	NN
cord-271094-utpg9p5u	17	18	that	that	WDT
cord-271094-utpg9p5u	17	19	contemplates	contemplate	VBZ
cord-271094-utpg9p5u	17	20	its	-PRON-	PRP$
cord-271094-utpg9p5u	17	21	conceptualization	conceptualization	NN
cord-271094-utpg9p5u	17	22	,	,	,
cord-271094-utpg9p5u	17	23	its	-PRON-	PRP$
cord-271094-utpg9p5u	17	24	different	different	JJ
cord-271094-utpg9p5u	17	25	techniques	technique	NNS
cord-271094-utpg9p5u	17	26	,	,	,
cord-271094-utpg9p5u	17	27	its	-PRON-	PRP$
cord-271094-utpg9p5u	17	28	function	function	NN
cord-271094-utpg9p5u	17	29	within	within	IN
cord-271094-utpg9p5u	17	30	the	the	DT
cord-271094-utpg9p5u	17	31	marketing	marketing	NN
cord-271094-utpg9p5u	17	32	system	system	NN
cord-271094-utpg9p5u	17	33	in	in	IN
cord-271094-utpg9p5u	17	34	general	general	JJ
cord-271094-utpg9p5u	17	35	,	,	,
cord-271094-utpg9p5u	17	36	and	and	CC
cord-271094-utpg9p5u	17	37	its	-PRON-	PRP$
cord-271094-utpg9p5u	17	38	own	own	JJ
cord-271094-utpg9p5u	17	39	application	application	NN
cord-271094-utpg9p5u	17	40	or	or	CC
cord-271094-utpg9p5u	17	41	management	management	NN
cord-271094-utpg9p5u	18	1	(	(	-LRB-
cord-271094-utpg9p5u	18	2	Bleoju	Bleoju	NNP
cord-271094-utpg9p5u	18	3	et	et	NNP
cord-271094-utpg9p5u	18	4	al	al	NNP
cord-271094-utpg9p5u	18	5	.	.	NNP
cord-271094-utpg9p5u	18	6	,	,	,
cord-271094-utpg9p5u	18	7	2016	2016	CD
cord-271094-utpg9p5u	18	8	;	;	:
cord-271094-utpg9p5u	18	9	Halligan	Halligan	NNP
cord-271094-utpg9p5u	18	10	and	and	CC
cord-271094-utpg9p5u	18	11	Shah	Shah	NNP
cord-271094-utpg9p5u	18	12	,	,	,
cord-271094-utpg9p5u	18	13	2009	2009	CD
cord-271094-utpg9p5u	18	14	;	;	:
cord-271094-utpg9p5u	18	15	Hernández	Hernández	NNP
cord-271094-utpg9p5u	18	16	et	et	NNP
cord-271094-utpg9p5u	18	17	al	al	NNP
cord-271094-utpg9p5u	18	18	.	.	NNP
cord-271094-utpg9p5u	18	19	,	,	,
cord-271094-utpg9p5u	18	20	2010	2010	CD
cord-271094-utpg9p5u	18	21	;	;	:
cord-271094-utpg9p5u	18	22	Opreana	Opreana	NNP
cord-271094-utpg9p5u	18	23	and	and	CC
cord-271094-utpg9p5u	18	24	Vinerean	Vinerean	NNP
cord-271094-utpg9p5u	18	25	,	,	,
cord-271094-utpg9p5u	18	26	2015	2015	CD
cord-271094-utpg9p5u	18	27	;	;	:
cord-271094-utpg9p5u	18	28	Vieira	Vieira	NNP
cord-271094-utpg9p5u	18	29	et	et	NNP
cord-271094-utpg9p5u	18	30	al	al	NNP
cord-271094-utpg9p5u	18	31	.	.	NNP
cord-271094-utpg9p5u	18	32	,	,	,
cord-271094-utpg9p5u	18	33	2019	2019	CD
cord-271094-utpg9p5u	18	34	;	;	:
cord-271094-utpg9p5u	18	35	Patrutiu	Patrutiu	NNP
cord-271094-utpg9p5u	18	36	-	-	HYPH
cord-271094-utpg9p5u	18	37	Baltes	Baltes	NNP
cord-271094-utpg9p5u	18	38	,	,	,
cord-271094-utpg9p5u	18	39	2016	2016	CD
cord-271094-utpg9p5u	18	40	)	)	-RRB-
cord-271094-utpg9p5u	18	41	.	.	.
cord-271094-utpg9p5u	19	1	Hence	hence	RB
cord-271094-utpg9p5u	19	2	,	,	,
cord-271094-utpg9p5u	19	3	digitalization	digitalization	NN
cord-271094-utpg9p5u	19	4	of	of	IN
cord-271094-utpg9p5u	19	5	marketing	marketing	NN
cord-271094-utpg9p5u	19	6	fuels	fuel	NNS
cord-271094-utpg9p5u	19	7	the	the	DT
cord-271094-utpg9p5u	19	8	buying	buying	NN
cord-271094-utpg9p5u	19	9	process	process	NN
cord-271094-utpg9p5u	19	10	in	in	IN
cord-271094-utpg9p5u	19	11	all	all	DT
cord-271094-utpg9p5u	19	12	its	-PRON-	PRP$
cord-271094-utpg9p5u	19	13	stages	stage	NNS
cord-271094-utpg9p5u	19	14	(	(	-LRB-
cord-271094-utpg9p5u	19	15	Dahiya	Dahiya	NNP
cord-271094-utpg9p5u	19	16	,	,	,
cord-271094-utpg9p5u	19	17	2018	2018	CD
cord-271094-utpg9p5u	19	18	)	)	-RRB-
cord-271094-utpg9p5u	19	19	,	,	,
cord-271094-utpg9p5u	19	20	from	from	IN
cord-271094-utpg9p5u	19	21	attraction	attraction	NN
cord-271094-utpg9p5u	19	22	to	to	IN
cord-271094-utpg9p5u	19	23	loyalty	loyalty	NN
cord-271094-utpg9p5u	19	24	(	(	-LRB-
cord-271094-utpg9p5u	19	25	Baye	Baye	NNP
cord-271094-utpg9p5u	19	26	et	et	NNP
cord-271094-utpg9p5u	19	27	al	al	NNP
cord-271094-utpg9p5u	19	28	.	.	NNP
cord-271094-utpg9p5u	19	29	,	,	,
cord-271094-utpg9p5u	19	30	2015	2015	CD
cord-271094-utpg9p5u	19	31	;	;	:
cord-271094-utpg9p5u	19	32	Seitz	Seitz	NNP
cord-271094-utpg9p5u	19	33	et	et	NNP
cord-271094-utpg9p5u	19	34	al	al	NNP
cord-271094-utpg9p5u	19	35	.	.	NNP
cord-271094-utpg9p5u	19	36	,	,	,
cord-271094-utpg9p5u	19	37	2017	2017	CD
cord-271094-utpg9p5u	19	38	;	;	:
cord-271094-utpg9p5u	19	39	Jun	Jun	NNP
cord-271094-utpg9p5u	19	40	et	et	NNP
cord-271094-utpg9p5u	19	41	al	al	NNP
cord-271094-utpg9p5u	19	42	.	.	NNP
cord-271094-utpg9p5u	19	43	,	,	,
cord-271094-utpg9p5u	19	44	2014	2014	CD
cord-271094-utpg9p5u	19	45	;	;	:
cord-271094-utpg9p5u	19	46	Melis	Melis	NNP
cord-271094-utpg9p5u	19	47	et	et	NNP
cord-271094-utpg9p5u	19	48	al	al	NNP
cord-271094-utpg9p5u	19	49	.	.	NNP
cord-271094-utpg9p5u	19	50	,	,	,
cord-271094-utpg9p5u	19	51	2015	2015	CD
cord-271094-utpg9p5u	19	52	)	)	-RRB-
cord-271094-utpg9p5u	19	53	,	,	,
cord-271094-utpg9p5u	19	54	but	but	CC
cord-271094-utpg9p5u	19	55	concrete	concrete	JJ
cord-271094-utpg9p5u	19	56	analytical	analytical	JJ
cord-271094-utpg9p5u	19	57	guidance	guidance	NN
cord-271094-utpg9p5u	19	58	is	be	VBZ
cord-271094-utpg9p5u	19	59	sparse	sparse	JJ
cord-271094-utpg9p5u	19	60	.	.	.
cord-271094-utpg9p5u	20	1	In	in	IN
cord-271094-utpg9p5u	20	2	particular	particular	JJ
cord-271094-utpg9p5u	20	3	,	,	,
cord-271094-utpg9p5u	20	4	regarding	regard	VBG
cord-271094-utpg9p5u	20	5	the	the	DT
cord-271094-utpg9p5u	20	6	optimization	optimization	NN
cord-271094-utpg9p5u	20	7	of	of	IN
cord-271094-utpg9p5u	20	8	investment	investment	NN
cord-271094-utpg9p5u	20	9	in	in	IN
cord-271094-utpg9p5u	20	10	advertising	advertising	NN
cord-271094-utpg9p5u	20	11	and	and	CC
cord-271094-utpg9p5u	20	12	marketing	marketing	NN
cord-271094-utpg9p5u	20	13	,	,	,
cord-271094-utpg9p5u	20	14	which	which	WDT
cord-271094-utpg9p5u	20	15	has	have	VBZ
cord-271094-utpg9p5u	20	16	been	be	VBN
cord-271094-utpg9p5u	20	17	addressed	address	VBN
cord-271094-utpg9p5u	20	18	by	by	IN
cord-271094-utpg9p5u	20	19	several	several	JJ
cord-271094-utpg9p5u	20	20	authors	author	NNS
cord-271094-utpg9p5u	20	21	(	(	-LRB-
cord-271094-utpg9p5u	20	22	Bagwell	Bagwell	NNP
cord-271094-utpg9p5u	20	23	,	,	,
cord-271094-utpg9p5u	20	24	2007	2007	CD
cord-271094-utpg9p5u	20	25	;	;	:
cord-271094-utpg9p5u	20	26	Corfman	Corfman	NNP
cord-271094-utpg9p5u	20	27	and	and	CC
cord-271094-utpg9p5u	20	28	Lehmann	Lehmann	NNP
cord-271094-utpg9p5u	20	29	,	,	,
cord-271094-utpg9p5u	20	30	1994	1994	CD
cord-271094-utpg9p5u	20	31	;	;	:
cord-271094-utpg9p5u	20	32	Cooper	Cooper	NNP
cord-271094-utpg9p5u	20	33	and	and	CC
cord-271094-utpg9p5u	20	34	Nakanishi	Nakanishi	NNP
cord-271094-utpg9p5u	20	35	,	,	,
cord-271094-utpg9p5u	20	36	1988	1988	CD
cord-271094-utpg9p5u	20	37	;	;	:
cord-271094-utpg9p5u	20	38	Eryigit	Eryigit	NNP
cord-271094-utpg9p5u	20	39	,	,	,
cord-271094-utpg9p5u	20	40	2017	2017	CD
cord-271094-utpg9p5u	20	41	;	;	:
cord-271094-utpg9p5u	20	42	Kienzler	Kienzler	NNP
cord-271094-utpg9p5u	20	43	and	and	CC
cord-271094-utpg9p5u	20	44	Lischka	Lischka	NNP
cord-271094-utpg9p5u	20	45	,	,	,
cord-271094-utpg9p5u	20	46	2015	2015	CD
cord-271094-utpg9p5u	20	47	;	;	:
cord-271094-utpg9p5u	20	48	Wierenga	Wierenga	NNP
cord-271094-utpg9p5u	20	49	,	,	,
cord-271094-utpg9p5u	20	50	2008	2008	CD
cord-271094-utpg9p5u	20	51	)	)	-RRB-
cord-271094-utpg9p5u	20	52	,	,	,
cord-271094-utpg9p5u	20	53	the	the	DT
cord-271094-utpg9p5u	20	54	nature	nature	NN
cord-271094-utpg9p5u	20	55	of	of	IN
cord-271094-utpg9p5u	20	56	DIM	dim	NN
cord-271094-utpg9p5u	20	57	changes	change	VBZ
cord-271094-utpg9p5u	20	58	the	the	DT
cord-271094-utpg9p5u	20	59	cost	cost	NN
cord-271094-utpg9p5u	20	60	structure	structure	NN
cord-271094-utpg9p5u	20	61	of	of	IN
cord-271094-utpg9p5u	20	62	advertising	advertising	NN
cord-271094-utpg9p5u	20	63	and	and	CC
cord-271094-utpg9p5u	20	64	marketing	marketing	NN
cord-271094-utpg9p5u	20	65	(	(	-LRB-
cord-271094-utpg9p5u	20	66	Frohmann	Frohmann	NNP
cord-271094-utpg9p5u	20	67	,	,	,
cord-271094-utpg9p5u	20	68	2018	2018	CD
cord-271094-utpg9p5u	20	69	)	)	-RRB-
cord-271094-utpg9p5u	20	70	.	.	.
cord-271094-utpg9p5u	21	1	The	the	DT
cord-271094-utpg9p5u	21	2	techniques	technique	NNS
cord-271094-utpg9p5u	21	3	of	of	IN
cord-271094-utpg9p5u	21	4	SEM	SEM	NNP
cord-271094-utpg9p5u	21	5	,	,	,
cord-271094-utpg9p5u	21	6	backlinks	backlink	NNS
cord-271094-utpg9p5u	21	7	(	(	-LRB-
cord-271094-utpg9p5u	21	8	in	in	IN
cord-271094-utpg9p5u	21	9	the	the	DT
cord-271094-utpg9p5u	21	10	form	form	NN
cord-271094-utpg9p5u	21	11	of	of	IN
cord-271094-utpg9p5u	21	12	external	external	JJ
cord-271094-utpg9p5u	21	13	links	link	NNS
cord-271094-utpg9p5u	21	14	)	)	-RRB-
cord-271094-utpg9p5u	21	15	,	,	,
cord-271094-utpg9p5u	21	16	and	and	CC
cord-271094-utpg9p5u	21	17	display	display	NN
cord-271094-utpg9p5u	21	18	require	require	VBP
cord-271094-utpg9p5u	21	19	an	an	DT
cord-271094-utpg9p5u	21	20	explicit	explicit	JJ
cord-271094-utpg9p5u	21	21	marketing	marketing	NN
cord-271094-utpg9p5u	21	22	expense	expense	NN
cord-271094-utpg9p5u	21	23	(	(	-LRB-
cord-271094-utpg9p5u	21	24	Goldfarb	Goldfarb	NNP
cord-271094-utpg9p5u	21	25	,	,	,
cord-271094-utpg9p5u	21	26	2002	2002	CD
cord-271094-utpg9p5u	21	27	)	)	-RRB-
cord-271094-utpg9p5u	21	28	.	.	.
cord-271094-utpg9p5u	22	1	The	the	DT
cord-271094-utpg9p5u	22	2	amount	amount	NN
cord-271094-utpg9p5u	22	3	of	of	IN
cord-271094-utpg9p5u	22	4	the	the	DT
cord-271094-utpg9p5u	22	5	budget	budget	NN
cord-271094-utpg9p5u	22	6	to	to	TO
cord-271094-utpg9p5u	22	7	be	be	VB
cord-271094-utpg9p5u	22	8	invested	invest	VBN
cord-271094-utpg9p5u	22	9	by	by	IN
cord-271094-utpg9p5u	22	10	the	the	DT
cord-271094-utpg9p5u	22	11	marketing	marketing	NN
cord-271094-utpg9p5u	22	12	department	department	NN
cord-271094-utpg9p5u	22	13	depends	depend	VBZ
cord-271094-utpg9p5u	22	14	mainly	mainly	RB
cord-271094-utpg9p5u	22	15	on	on	IN
cord-271094-utpg9p5u	22	16	the	the	DT
cord-271094-utpg9p5u	22	17	selected	select	VBN
cord-271094-utpg9p5u	22	18	Internet	internet	NN
cord-271094-utpg9p5u	22	19	media	medium	NNS
cord-271094-utpg9p5u	22	20	type	type	NN
cord-271094-utpg9p5u	22	21	in	in	IN
cord-271094-utpg9p5u	22	22	which	which	WDT
cord-271094-utpg9p5u	22	23	it	-PRON-	PRP
cord-271094-utpg9p5u	22	24	is	be	VBZ
cord-271094-utpg9p5u	22	25	advertised	advertise	VBN
cord-271094-utpg9p5u	22	26	,	,	,
cord-271094-utpg9p5u	22	27	type	type	NN
cord-271094-utpg9p5u	22	28	of	of	IN
cord-271094-utpg9p5u	22	29	content	content	NN
cord-271094-utpg9p5u	22	30	(	(	-LRB-
cord-271094-utpg9p5u	22	31	video	video	NN
cord-271094-utpg9p5u	22	32	,	,	,
cord-271094-utpg9p5u	22	33	image	image	NN
cord-271094-utpg9p5u	22	34	,	,	,
cord-271094-utpg9p5u	22	35	text	text	NN
cord-271094-utpg9p5u	22	36	)	)	-RRB-
cord-271094-utpg9p5u	22	37	,	,	,
cord-271094-utpg9p5u	22	38	characteristics	characteristic	NNS
cord-271094-utpg9p5u	22	39	(	(	-LRB-
cord-271094-utpg9p5u	22	40	size	size	NN
cord-271094-utpg9p5u	22	41	,	,	,
cord-271094-utpg9p5u	22	42	position	position	NN
cord-271094-utpg9p5u	22	43	on	on	IN
cord-271094-utpg9p5u	22	44	the	the	DT
cord-271094-utpg9p5u	22	45	website	website	NN
cord-271094-utpg9p5u	22	46	)	)	-RRB-
cord-271094-utpg9p5u	22	47	,	,	,
cord-271094-utpg9p5u	22	48	selected	select	VBN
cord-271094-utpg9p5u	22	49	keywords	keyword	NNS
cord-271094-utpg9p5u	22	50	,	,	,
cord-271094-utpg9p5u	22	51	and	and	CC
cord-271094-utpg9p5u	22	52	the	the	DT
cord-271094-utpg9p5u	22	53	obtained	obtain	VBN
cord-271094-utpg9p5u	22	54	website	website	NN
cord-271094-utpg9p5u	22	55	visits	visit	NNS
cord-271094-utpg9p5u	22	56	(	(	-LRB-
cord-271094-utpg9p5u	22	57	"	"	``
cord-271094-utpg9p5u	22	58	performance	performance	NN
cord-271094-utpg9p5u	22	59	-	-	HYPH
cord-271094-utpg9p5u	22	60	based	base	VBN
cord-271094-utpg9p5u	22	61	"	"	''
cord-271094-utpg9p5u	22	62	)	)	-RRB-
cord-271094-utpg9p5u	22	63	for	for	IN
cord-271094-utpg9p5u	22	64	the	the	DT
cord-271094-utpg9p5u	22	65	e	e	NNP
cord-271094-utpg9p5u	22	66	-	-	NN
cord-271094-utpg9p5u	22	67	commerce	commerce	NN
cord-271094-utpg9p5u	22	68	(	(	-LRB-
cord-271094-utpg9p5u	22	69	Melis	Melis	NNP
cord-271094-utpg9p5u	22	70	et	et	NNP
cord-271094-utpg9p5u	22	71	al	al	NNP
cord-271094-utpg9p5u	22	72	.	.	NNP
cord-271094-utpg9p5u	22	73	,	,	,
cord-271094-utpg9p5u	22	74	2015	2015	CD
cord-271094-utpg9p5u	22	75	;	;	:
cord-271094-utpg9p5u	22	76	Halbheer	Halbheer	NNP
cord-271094-utpg9p5u	22	77	et	et	NNP
cord-271094-utpg9p5u	22	78	al	al	NNP
cord-271094-utpg9p5u	22	79	.	.	.
cord-271094-utpg9p5u	23	1	,	,	,
cord-271094-utpg9p5u	23	2	2014	2014	CD
cord-271094-utpg9p5u	23	3	)	)	-RRB-
cord-271094-utpg9p5u	23	4	.	.	.
cord-271094-utpg9p5u	24	1	SEO	SEO	NNP
cord-271094-utpg9p5u	24	2	and	and	CC
cord-271094-utpg9p5u	24	3	backlinks	backlink	NNS
cord-271094-utpg9p5u	24	4	(	(	-LRB-
cord-271094-utpg9p5u	24	5	in	in	IN
cord-271094-utpg9p5u	24	6	the	the	DT
cord-271094-utpg9p5u	24	7	form	form	NN
cord-271094-utpg9p5u	24	8	of	of	IN
cord-271094-utpg9p5u	24	9	internal	internal	JJ
cord-271094-utpg9p5u	24	10	links	link	NNS
cord-271094-utpg9p5u	24	11	)	)	-RRB-
cord-271094-utpg9p5u	24	12	involve	involve	VBP
cord-271094-utpg9p5u	24	13	internal	internal	JJ
cord-271094-utpg9p5u	24	14	costs	cost	NNS
cord-271094-utpg9p5u	24	15	generated	generate	VBN
cord-271094-utpg9p5u	24	16	from	from	IN
cord-271094-utpg9p5u	24	17	the	the	DT
cord-271094-utpg9p5u	24	18	company	company	NN
cord-271094-utpg9p5u	24	19	's	's	POS
cord-271094-utpg9p5u	24	20	own	own	JJ
cord-271094-utpg9p5u	24	21	structure	structure	NN
cord-271094-utpg9p5u	24	22	(	(	-LRB-
cord-271094-utpg9p5u	24	23	Ziakis	Ziakis	NNP
cord-271094-utpg9p5u	24	24	et	et	NNP
cord-271094-utpg9p5u	24	25	al	al	NNP
cord-271094-utpg9p5u	24	26	.	.	NNP
cord-271094-utpg9p5u	24	27	,	,	,
cord-271094-utpg9p5u	24	28	2019	2019	CD
cord-271094-utpg9p5u	24	29	)	)	-RRB-
cord-271094-utpg9p5u	24	30	.	.	.
cord-271094-utpg9p5u	25	1	This	this	DT
cord-271094-utpg9p5u	25	2	triggers	trigger	VBZ
cord-271094-utpg9p5u	25	3	our	-PRON-	PRP$
cord-271094-utpg9p5u	25	4	research	research	NN
cord-271094-utpg9p5u	25	5	question	question	NN
cord-271094-utpg9p5u	25	6	on	on	IN
cord-271094-utpg9p5u	25	7	how	how	WRB
cord-271094-utpg9p5u	25	8	the	the	DT
cord-271094-utpg9p5u	25	9	standard	standard	JJ
cord-271094-utpg9p5u	25	10	theory	theory	NN
cord-271094-utpg9p5u	25	11	of	of	IN
cord-271094-utpg9p5u	25	12	optimal	optimal	JJ
cord-271094-utpg9p5u	25	13	advertising	advertising	NN
cord-271094-utpg9p5u	25	14	can	can	MD
cord-271094-utpg9p5u	25	15	be	be	VB
cord-271094-utpg9p5u	25	16	used	use	VBN
cord-271094-utpg9p5u	25	17	in	in	IN
cord-271094-utpg9p5u	25	18	the	the	DT
cord-271094-utpg9p5u	25	19	digital	digital	JJ
cord-271094-utpg9p5u	25	20	environment	environment	NN
cord-271094-utpg9p5u	25	21	understanding	understand	VBG
cord-271094-utpg9p5u	25	22	its	-PRON-	PRP$
cord-271094-utpg9p5u	25	23	performance	performance	NN
cord-271094-utpg9p5u	25	24	and	and	CC
cord-271094-utpg9p5u	25	25	optimal	optimal	JJ
cord-271094-utpg9p5u	25	26	composition	composition	NN
cord-271094-utpg9p5u	25	27	and	and	CC
cord-271094-utpg9p5u	25	28	whether	whether	IN
cord-271094-utpg9p5u	25	29	we	-PRON-	PRP
cord-271094-utpg9p5u	25	30	see	see	VBP
cord-271094-utpg9p5u	25	31	this	this	DT
cord-271094-utpg9p5u	25	32	reflected	reflect	VBN
cord-271094-utpg9p5u	25	33	in	in	IN
cord-271094-utpg9p5u	25	34	firm	firm	JJ
cord-271094-utpg9p5u	25	35	behavior	behavior	NN
cord-271094-utpg9p5u	25	36	.	.	.
cord-271094-utpg9p5u	26	1	That	that	RB
cord-271094-utpg9p5u	26	2	is	is	RB
cord-271094-utpg9p5u	26	3	,	,	,
cord-271094-utpg9p5u	26	4	our	-PRON-	PRP$
cord-271094-utpg9p5u	26	5	goal	goal	NN
cord-271094-utpg9p5u	26	6	consists	consist	VBZ
cord-271094-utpg9p5u	26	7	of	of	IN
cord-271094-utpg9p5u	26	8	analytically	analytically	RB
cord-271094-utpg9p5u	26	9	exploring	explore	VBG
cord-271094-utpg9p5u	26	10	the	the	DT
cord-271094-utpg9p5u	26	11	relationship	relationship	NN
cord-271094-utpg9p5u	26	12	between	between	IN
cord-271094-utpg9p5u	26	13	DIM	dim	NN
cord-271094-utpg9p5u	26	14	and	and	CC
cord-271094-utpg9p5u	26	15	performance	performance	NN
cord-271094-utpg9p5u	26	16	in	in	IN
cord-271094-utpg9p5u	26	17	terms	term	NNS
cord-271094-utpg9p5u	26	18	of	of	IN
cord-271094-utpg9p5u	26	19	economic	economic	JJ
cord-271094-utpg9p5u	26	20	efficiency	efficiency	NN
cord-271094-utpg9p5u	26	21	analysis	analysis	NN
cord-271094-utpg9p5u	26	22	(	(	-LRB-
cord-271094-utpg9p5u	26	23	Green	Green	NNP
cord-271094-utpg9p5u	26	24	,	,	,
cord-271094-utpg9p5u	26	25	2008	2008	CD
cord-271094-utpg9p5u	26	26	)	)	-RRB-
cord-271094-utpg9p5u	26	27	.	.	.
cord-271094-utpg9p5u	27	1	Concretely	concretely	RB
cord-271094-utpg9p5u	27	2	,	,	,
cord-271094-utpg9p5u	27	3	in	in	IN
cord-271094-utpg9p5u	27	4	the	the	DT
cord-271094-utpg9p5u	27	5	environment	environment	NN
cord-271094-utpg9p5u	27	6	of	of	IN
cord-271094-utpg9p5u	27	7	grocery	grocery	NN
cord-271094-utpg9p5u	27	8	e	e	NNP
cord-271094-utpg9p5u	27	9	-	-	NN
cord-271094-utpg9p5u	27	10	commerce	commerce	NN
cord-271094-utpg9p5u	27	11	(	(	-LRB-
cord-271094-utpg9p5u	27	12	GE	GE	NNP
cord-271094-utpg9p5u	27	13	)	)	-RRB-
cord-271094-utpg9p5u	27	14	and	and	CC
cord-271094-utpg9p5u	27	15	from	from	IN
cord-271094-utpg9p5u	27	16	a	a	DT
cord-271094-utpg9p5u	27	17	classic	classic	JJ
cord-271094-utpg9p5u	27	18	economic	economic	JJ
cord-271094-utpg9p5u	27	19	perspective	perspective	NN
cord-271094-utpg9p5u	27	20	of	of	IN
cord-271094-utpg9p5u	27	21	evaluation	evaluation	NN
cord-271094-utpg9p5u	27	22	of	of	IN
cord-271094-utpg9p5u	27	23	the	the	DT
cord-271094-utpg9p5u	27	24	optimal	optimal	JJ
cord-271094-utpg9p5u	27	25	marketing	marketing	NN
cord-271094-utpg9p5u	27	26	budget	budget	NN
cord-271094-utpg9p5u	27	27	of	of	IN
cord-271094-utpg9p5u	27	28	Dorfman	Dorfman	NNP
cord-271094-utpg9p5u	27	29	and	and	CC
cord-271094-utpg9p5u	27	30	Steiner	Steiner	NNP
cord-271094-utpg9p5u	27	31	(	(	-LRB-
cord-271094-utpg9p5u	27	32	1954	1954	CD
cord-271094-utpg9p5u	27	33	)	)	-RRB-
cord-271094-utpg9p5u	27	34	,	,	,
cord-271094-utpg9p5u	27	35	which	which	WDT
cord-271094-utpg9p5u	27	36	has	have	VBZ
cord-271094-utpg9p5u	27	37	been	be	VBN
cord-271094-utpg9p5u	27	38	adapted	adapt	VBN
cord-271094-utpg9p5u	27	39	by	by	IN
cord-271094-utpg9p5u	27	40	the	the	DT
cord-271094-utpg9p5u	27	41	authors	author	NNS
cord-271094-utpg9p5u	27	42	of	of	IN
cord-271094-utpg9p5u	27	43	this	this	DT
cord-271094-utpg9p5u	27	44	research	research	NN
cord-271094-utpg9p5u	27	45	to	to	IN
cord-271094-utpg9p5u	27	46	the	the	DT
cord-271094-utpg9p5u	27	47	nature	nature	NN
cord-271094-utpg9p5u	27	48	of	of	IN
cord-271094-utpg9p5u	27	49	digital	digital	JJ
cord-271094-utpg9p5u	27	50	marketing	marketing	NN
cord-271094-utpg9p5u	27	51	,	,	,
cord-271094-utpg9p5u	27	52	an	an	DT
cord-271094-utpg9p5u	27	53	analytical	analytical	JJ
cord-271094-utpg9p5u	27	54	model	model	NN
cord-271094-utpg9p5u	27	55	is	be	VBZ
cord-271094-utpg9p5u	27	56	proposed	propose	VBN
cord-271094-utpg9p5u	27	57	which	which	WDT
cord-271094-utpg9p5u	27	58	allows	allow	VBZ
cord-271094-utpg9p5u	27	59	to	to	TO
cord-271094-utpg9p5u	27	60	optimize	optimize	VB
cord-271094-utpg9p5u	27	61	the	the	DT
cord-271094-utpg9p5u	27	62	investment	investment	NN
cord-271094-utpg9p5u	27	63	in	in	IN
cord-271094-utpg9p5u	27	64	marketing	marketing	NN
cord-271094-utpg9p5u	27	65	based	base	VBN
cord-271094-utpg9p5u	27	66	on	on	IN
cord-271094-utpg9p5u	27	67	a	a	DT
cord-271094-utpg9p5u	27	68	marginal	marginal	JJ
cord-271094-utpg9p5u	27	69	analysis	analysis	NN
cord-271094-utpg9p5u	27	70	and	and	CC
cord-271094-utpg9p5u	27	71	respond	respond	VB
cord-271094-utpg9p5u	27	72	to	to	IN
cord-271094-utpg9p5u	27	73	a	a	DT
cord-271094-utpg9p5u	27	74	fundamental	fundamental	JJ
cord-271094-utpg9p5u	27	75	question	question	NN
cord-271094-utpg9p5u	27	76	in	in	IN
cord-271094-utpg9p5u	27	77	DIM	dim	NN
cord-271094-utpg9p5u	27	78	:	:	:
cord-271094-utpg9p5u	27	79	the	the	DT
cord-271094-utpg9p5u	27	80	analysis	analysis	NN
cord-271094-utpg9p5u	27	81	of	of	IN
cord-271094-utpg9p5u	27	82	its	-PRON-	PRP$
cord-271094-utpg9p5u	27	83	economic	economic	JJ
cord-271094-utpg9p5u	27	84	performance	performance	NN
cord-271094-utpg9p5u	27	85	.	.	.
cord-271094-utpg9p5u	28	1	The	the	DT
cord-271094-utpg9p5u	28	2	model	model	NN
cord-271094-utpg9p5u	28	3	accounts	account	VBZ
cord-271094-utpg9p5u	28	4	for	for	IN
cord-271094-utpg9p5u	28	5	conversion	conversion	NN
cord-271094-utpg9p5u	28	6	as	as	RB
cord-271094-utpg9p5u	28	7	well	well	RB
cord-271094-utpg9p5u	28	8	as	as	IN
cord-271094-utpg9p5u	28	9	the	the	DT
cord-271094-utpg9p5u	28	10	cost	cost	NN
cord-271094-utpg9p5u	28	11	structure	structure	NN
cord-271094-utpg9p5u	28	12	of	of	IN
cord-271094-utpg9p5u	28	13	DIM	dim	JJ
cord-271094-utpg9p5u	28	14	techniques	technique	NNS
cord-271094-utpg9p5u	28	15	and	and	CC
cord-271094-utpg9p5u	28	16	therefore	therefore	RB
cord-271094-utpg9p5u	28	17	goes	go	VBZ
cord-271094-utpg9p5u	28	18	beyond	beyond	IN
cord-271094-utpg9p5u	28	19	just	just	RB
cord-271094-utpg9p5u	28	20	focusing	focus	VBG
cord-271094-utpg9p5u	28	21	on	on	IN
cord-271094-utpg9p5u	28	22	the	the	DT
cord-271094-utpg9p5u	28	23	sales	sale	NNS
cord-271094-utpg9p5u	28	24	outcome	outcome	NN
cord-271094-utpg9p5u	28	25	and	and	CC
cord-271094-utpg9p5u	28	26	allows	allow	VBZ
cord-271094-utpg9p5u	28	27	to	to	TO
cord-271094-utpg9p5u	28	28	address	address	VB
cord-271094-utpg9p5u	28	29	efficiency	efficiency	NN
cord-271094-utpg9p5u	28	30	(	(	-LRB-
cord-271094-utpg9p5u	28	31	desired	desire	VBN
cord-271094-utpg9p5u	28	32	result	result	NN
cord-271094-utpg9p5u	28	33	at	at	IN
cord-271094-utpg9p5u	28	34	minimum	minimum	JJ
cord-271094-utpg9p5u	28	35	costs	cost	NNS
cord-271094-utpg9p5u	28	36	)	)	-RRB-
cord-271094-utpg9p5u	28	37	.	.	.
cord-271094-utpg9p5u	29	1	In	in	IN
cord-271094-utpg9p5u	29	2	the	the	DT
cord-271094-utpg9p5u	29	3	context	context	NN
cord-271094-utpg9p5u	29	4	of	of	IN
cord-271094-utpg9p5u	29	5	GE	GE	NNP
cord-271094-utpg9p5u	29	6	,	,	,
cord-271094-utpg9p5u	29	7	using	use	VBG
cord-271094-utpg9p5u	29	8	search	search	NN
cord-271094-utpg9p5u	29	9	traffic	traffic	NN
cord-271094-utpg9p5u	29	10	data	datum	NNS
cord-271094-utpg9p5u	29	11	,	,	,
cord-271094-utpg9p5u	29	12	we	-PRON-	PRP
cord-271094-utpg9p5u	29	13	conduct	conduct	VBP
cord-271094-utpg9p5u	29	14	an	an	DT
cord-271094-utpg9p5u	29	15	econometric	econometric	JJ
cord-271094-utpg9p5u	29	16	analysis	analysis	NN
cord-271094-utpg9p5u	29	17	to	to	TO
cord-271094-utpg9p5u	29	18	test	test	VB
cord-271094-utpg9p5u	29	19	the	the	DT
cord-271094-utpg9p5u	29	20	hypothesis	hypothesis	NN
cord-271094-utpg9p5u	29	21	that	that	IN
cord-271094-utpg9p5u	29	22	the	the	DT
cord-271094-utpg9p5u	29	23	firm	firm	JJ
cord-271094-utpg9p5u	29	24	behavior	behavior	NN
cord-271094-utpg9p5u	29	25	of	of	IN
cord-271094-utpg9p5u	29	26	the	the	DT
cord-271094-utpg9p5u	29	27	leading	lead	VBG
cord-271094-utpg9p5u	29	28	grocery	grocery	NN
cord-271094-utpg9p5u	29	29	e	e	NNP
cord-271094-utpg9p5u	29	30	-	-	NN
cord-271094-utpg9p5u	29	31	commerce	commerce	NN
cord-271094-utpg9p5u	29	32	meets	meet	VBZ
cord-271094-utpg9p5u	29	33	the	the	DT
cord-271094-utpg9p5u	29	34	established	establish	VBN
cord-271094-utpg9p5u	29	35	economic	economic	JJ
cord-271094-utpg9p5u	29	36	optimality	optimality	NN
cord-271094-utpg9p5u	29	37	of	of	IN
cord-271094-utpg9p5u	29	38	DIM	dim	NN
cord-271094-utpg9p5u	29	39	.	.	.
cord-271094-utpg9p5u	30	1	Additionally	additionally	RB
cord-271094-utpg9p5u	30	2	,	,	,
cord-271094-utpg9p5u	30	3	with	with	IN
cord-271094-utpg9p5u	30	4	the	the	DT
cord-271094-utpg9p5u	30	5	purpose	purpose	NN
cord-271094-utpg9p5u	30	6	of	of	IN
cord-271094-utpg9p5u	30	7	revealing	reveal	VBG
cord-271094-utpg9p5u	30	8	possible	possible	JJ
cord-271094-utpg9p5u	30	9	differences	difference	NNS
cord-271094-utpg9p5u	30	10	across	across	IN
cord-271094-utpg9p5u	30	11	firms	firm	NNS
cord-271094-utpg9p5u	30	12	and	and	CC
cord-271094-utpg9p5u	30	13	the	the	DT
cord-271094-utpg9p5u	30	14	state	state	NN
cord-271094-utpg9p5u	30	15	of	of	IN
cord-271094-utpg9p5u	30	16	the	the	DT
cord-271094-utpg9p5u	30	17	question	question	NN
cord-271094-utpg9p5u	30	18	on	on	IN
cord-271094-utpg9p5u	30	19	DIM	dim	JJ
cord-271094-utpg9p5u	30	20	performance	performance	NN
cord-271094-utpg9p5u	30	21	in	in	IN
cord-271094-utpg9p5u	30	22	Europe	Europe	NNP
cord-271094-utpg9p5u	30	23	and	and	CC
cord-271094-utpg9p5u	30	24	the	the	DT
cord-271094-utpg9p5u	30	25	USA	USA	NNP
cord-271094-utpg9p5u	30	26	,	,	,
cord-271094-utpg9p5u	30	27	the	the	DT
cord-271094-utpg9p5u	30	28	following	follow	VBG
cord-271094-utpg9p5u	30	29	three	three	CD
cord-271094-utpg9p5u	30	30	objectives	objective	NNS
cord-271094-utpg9p5u	30	31	are	be	VBP
cord-271094-utpg9p5u	30	32	established	establish	VBN
cord-271094-utpg9p5u	30	33	:	:	:
cord-271094-utpg9p5u	30	34	First	first	RB
cord-271094-utpg9p5u	30	35	,	,	,
cord-271094-utpg9p5u	30	36	measurement	measurement	NN
cord-271094-utpg9p5u	30	37	of	of	IN
cord-271094-utpg9p5u	30	38	the	the	DT
cord-271094-utpg9p5u	30	39	efficacy	efficacy	NN
cord-271094-utpg9p5u	30	40	(	(	-LRB-
cord-271094-utpg9p5u	30	41	desired	desire	VBN
cord-271094-utpg9p5u	30	42	result	result	NN
cord-271094-utpg9p5u	30	43	)	)	-RRB-
cord-271094-utpg9p5u	30	44	of	of	IN
cord-271094-utpg9p5u	30	45	the	the	DT
cord-271094-utpg9p5u	30	46	DIM	dim	NN
cord-271094-utpg9p5u	30	47	in	in	IN
cord-271094-utpg9p5u	30	48	terms	term	NNS
cord-271094-utpg9p5u	30	49	of	of	IN
cord-271094-utpg9p5u	30	50	visits	visit	NNS
cord-271094-utpg9p5u	30	51	(	(	-LRB-
cord-271094-utpg9p5u	30	52	capture	capture	NN
cord-271094-utpg9p5u	30	53	)	)	-RRB-
cord-271094-utpg9p5u	30	54	of	of	IN
cord-271094-utpg9p5u	30	55	users	user	NNS
cord-271094-utpg9p5u	30	56	to	to	IN
cord-271094-utpg9p5u	30	57	e	e	NN
cord-271094-utpg9p5u	30	58	-	-	NN
cord-271094-utpg9p5u	30	59	commerce	commerce	NN
cord-271094-utpg9p5u	30	60	and	and	CC
cord-271094-utpg9p5u	30	61	in	in	IN
cord-271094-utpg9p5u	30	62	terms	term	NNS
cord-271094-utpg9p5u	30	63	of	of	IN
cord-271094-utpg9p5u	30	64	sales	sale	NNS
cord-271094-utpg9p5u	30	65	volume	volume	NN
cord-271094-utpg9p5u	30	66	(	(	-LRB-
cord-271094-utpg9p5u	30	67	conversion	conversion	NN
cord-271094-utpg9p5u	30	68	)	)	-RRB-
cord-271094-utpg9p5u	30	69	achieved	achieve	VBN
cord-271094-utpg9p5u	30	70	by	by	IN
cord-271094-utpg9p5u	30	71	e	e	NN
cord-271094-utpg9p5u	30	72	-	-	NN
cord-271094-utpg9p5u	30	73	commerce	commerce	NN
cord-271094-utpg9p5u	30	74	and	and	CC
cord-271094-utpg9p5u	30	75	representation	representation	NN
cord-271094-utpg9p5u	30	76	of	of	IN
cord-271094-utpg9p5u	30	77	the	the	DT
cord-271094-utpg9p5u	30	78	conversion	conversion	NN
cord-271094-utpg9p5u	30	79	technology	technology	NN
cord-271094-utpg9p5u	30	80	of	of	IN
cord-271094-utpg9p5u	30	81	a	a	DT
cord-271094-utpg9p5u	30	82	firm	firm	NN
cord-271094-utpg9p5u	30	83	.	.	.
cord-271094-utpg9p5u	31	1	Second	second	JJ
cord-271094-utpg9p5u	31	2	,	,	,
cord-271094-utpg9p5u	31	3	measurement	measurement	NN
cord-271094-utpg9p5u	31	4	and	and	CC
cord-271094-utpg9p5u	31	5	analysis	analysis	NN
cord-271094-utpg9p5u	31	6	of	of	IN
cord-271094-utpg9p5u	31	7	the	the	DT
cord-271094-utpg9p5u	31	8	variable	variable	JJ
cord-271094-utpg9p5u	31	9	cost	cost	NN
cord-271094-utpg9p5u	31	10	structure	structure	NN
cord-271094-utpg9p5u	31	11	of	of	IN
cord-271094-utpg9p5u	31	12	DIM	dim	NN
cord-271094-utpg9p5u	31	13	and	and	CC
cord-271094-utpg9p5u	31	14	possible	possible	JJ
cord-271094-utpg9p5u	31	15	cost	cost	NN
cord-271094-utpg9p5u	31	16	advantages	advantage	NNS
cord-271094-utpg9p5u	31	17	.	.	.
cord-271094-utpg9p5u	32	1	Third	third	JJ
cord-271094-utpg9p5u	32	2	,	,	,
cord-271094-utpg9p5u	32	3	analysis	analysis	NN
cord-271094-utpg9p5u	32	4	of	of	IN
cord-271094-utpg9p5u	32	5	firms	firm	NNS
cord-271094-utpg9p5u	32	6	,	,	,
cord-271094-utpg9p5u	32	7	in	in	IN
cord-271094-utpg9p5u	32	8	terms	term	NNS
cord-271094-utpg9p5u	32	9	of	of	IN
cord-271094-utpg9p5u	32	10	standard	standard	JJ
cord-271094-utpg9p5u	32	11	performance	performance	NN
cord-271094-utpg9p5u	32	12	criteria	criterion	NNS
cord-271094-utpg9p5u	32	13	(	(	-LRB-
cord-271094-utpg9p5u	32	14	like	like	IN
cord-271094-utpg9p5u	32	15	conversion	conversion	NN
cord-271094-utpg9p5u	32	16	advantage	advantage	NN
cord-271094-utpg9p5u	32	17	and	and	CC
cord-271094-utpg9p5u	32	18	cost	cost	NN
cord-271094-utpg9p5u	32	19	advantage	advantage	NN
cord-271094-utpg9p5u	32	20	)	)	-RRB-
cord-271094-utpg9p5u	32	21	and	and	CC
cord-271094-utpg9p5u	32	22	the	the	DT
cord-271094-utpg9p5u	32	23	introduced	introduce	VBN
cord-271094-utpg9p5u	32	24	DIM	dim	NN
cord-271094-utpg9p5u	32	25	-	-	HYPH
cord-271094-utpg9p5u	32	26	efficiency	efficiency	NN
cord-271094-utpg9p5u	32	27	measure	measure	NN
cord-271094-utpg9p5u	32	28	,	,	,
cord-271094-utpg9p5u	32	29	as	as	IN
cord-271094-utpg9p5u	32	30	cost	cost	NN
cord-271094-utpg9p5u	32	31	-marketing	-markete	VBG
cord-271094-utpg9p5u	32	32	efforts	effort	NNS
cord-271094-utpg9p5u	32	33	optimization	optimization	NN
cord-271094-utpg9p5u	32	34	relationship	relationship	NN
cord-271094-utpg9p5u	32	35	,	,	,
cord-271094-utpg9p5u	32	36	which	which	WDT
cord-271094-utpg9p5u	32	37	is	be	VBZ
cord-271094-utpg9p5u	32	38	presented	present	VBN
cord-271094-utpg9p5u	32	39	using	use	VBG
cord-271094-utpg9p5u	32	40	position	position	NN
cord-271094-utpg9p5u	32	41	mapping	mapping	NN
cord-271094-utpg9p5u	32	42	.	.	.
cord-271094-utpg9p5u	33	1	This	this	DT
cord-271094-utpg9p5u	33	2	comparative	comparative	JJ
cord-271094-utpg9p5u	33	3	analysis	analysis	NN
cord-271094-utpg9p5u	33	4	allows	allow	VBZ
cord-271094-utpg9p5u	33	5	us	-PRON-	PRP
cord-271094-utpg9p5u	33	6	to	to	TO
cord-271094-utpg9p5u	33	7	describe	describe	VB
cord-271094-utpg9p5u	33	8	the	the	DT
cord-271094-utpg9p5u	33	9	observed	observed	JJ
cord-271094-utpg9p5u	33	10	differences	difference	NNS
cord-271094-utpg9p5u	33	11	regarding	regard	VBG
cord-271094-utpg9p5u	33	12	the	the	DT
cord-271094-utpg9p5u	33	13	way	way	NN
cord-271094-utpg9p5u	33	14	in	in	IN
cord-271094-utpg9p5u	33	15	which	which	WDT
cord-271094-utpg9p5u	33	16	PP	PP	NNP
cord-271094-utpg9p5u	33	17	and	and	CC
cord-271094-utpg9p5u	33	18	CM	CM	NNP
cord-271094-utpg9p5u	33	19	optimize	optimize	VBP
cord-271094-utpg9p5u	33	20	their	-PRON-	PRP$
cord-271094-utpg9p5u	33	21	investments	investment	NNS
cord-271094-utpg9p5u	33	22	in	in	IN
cord-271094-utpg9p5u	33	23	DIM	dim	NN
cord-271094-utpg9p5u	33	24	.	.	.
cord-271094-utpg9p5u	34	1	Given	give	VBN
cord-271094-utpg9p5u	34	2	the	the	DT
cord-271094-utpg9p5u	34	3	percentage	percentage	NN
cord-271094-utpg9p5u	34	4	of	of	IN
cord-271094-utpg9p5u	34	5	the	the	DT
cord-271094-utpg9p5u	34	6	marketing	marketing	NN
cord-271094-utpg9p5u	34	7	budget	budget	NN
cord-271094-utpg9p5u	34	8	invested	invest	VBN
cord-271094-utpg9p5u	34	9	in	in	IN
cord-271094-utpg9p5u	34	10	DIM	dim	NN
cord-271094-utpg9p5u	34	11	by	by	IN
cord-271094-utpg9p5u	34	12	digital	digital	JJ
cord-271094-utpg9p5u	34	13	business	business	NN
cord-271094-utpg9p5u	34	14	managers	manager	NNS
cord-271094-utpg9p5u	34	15	,	,	,
cord-271094-utpg9p5u	34	16	which	which	WDT
cord-271094-utpg9p5u	34	17	,	,	,
cord-271094-utpg9p5u	34	18	according	accord	VBG
cord-271094-utpg9p5u	34	19	to	to	IN
cord-271094-utpg9p5u	34	20	Statista	Statista	NNP
cord-271094-utpg9p5u	34	21	(	(	-LRB-
cord-271094-utpg9p5u	34	22	2019	2019	CD
cord-271094-utpg9p5u	34	23	)	)	-RRB-
cord-271094-utpg9p5u	34	24	,	,	,
cord-271094-utpg9p5u	34	25	is	be	VBZ
cord-271094-utpg9p5u	34	26	more	more	JJR
cord-271094-utpg9p5u	34	27	than	than	IN
cord-271094-utpg9p5u	34	28	70	70	CD
cord-271094-utpg9p5u	34	29	percent	percent	NN
cord-271094-utpg9p5u	34	30	,	,	,
cord-271094-utpg9p5u	34	31	implications	implication	NNS
cord-271094-utpg9p5u	34	32	for	for	IN
cord-271094-utpg9p5u	34	33	management	management	NN
cord-271094-utpg9p5u	34	34	are	be	VBP
cord-271094-utpg9p5u	34	35	considered	consider	VBN
cord-271094-utpg9p5u	34	36	equally	equally	RB
cord-271094-utpg9p5u	34	37	relevant	relevant	JJ
cord-271094-utpg9p5u	34	38	.	.	.
cord-271094-utpg9p5u	35	1	We	-PRON-	PRP
cord-271094-utpg9p5u	35	2	provide	provide	VBP
cord-271094-utpg9p5u	35	3	operational	operational	JJ
cord-271094-utpg9p5u	35	4	conclusions	conclusion	NNS
cord-271094-utpg9p5u	35	5	for	for	IN
cord-271094-utpg9p5u	35	6	data	data	NN
cord-271094-utpg9p5u	35	7	-	-	HYPH
cord-271094-utpg9p5u	35	8	based	base	VBN
cord-271094-utpg9p5u	35	9	marketing	marketing	NN
cord-271094-utpg9p5u	35	10	managers	manager	NNS
cord-271094-utpg9p5u	35	11	in	in	IN
cord-271094-utpg9p5u	35	12	terms	term	NNS
cord-271094-utpg9p5u	35	13	of	of	IN
cord-271094-utpg9p5u	35	14	mixing	mix	VBG
cord-271094-utpg9p5u	35	15	digital	digital	JJ
cord-271094-utpg9p5u	35	16	advertising	advertising	NN
cord-271094-utpg9p5u	35	17	and	and	CC
cord-271094-utpg9p5u	35	18	positioning	positioning	NN
cord-271094-utpg9p5u	35	19	through	through	IN
cord-271094-utpg9p5u	35	20	Search	Search	NNP
cord-271094-utpg9p5u	35	21	Engine	Engine	NNP
cord-271094-utpg9p5u	35	22	Optimization	Optimization	NNP
cord-271094-utpg9p5u	35	23	(	(	-LRB-
cord-271094-utpg9p5u	35	24	SEO	SEO	NNP
cord-271094-utpg9p5u	35	25	)	)	-RRB-
cord-271094-utpg9p5u	35	26	and	and	CC
cord-271094-utpg9p5u	35	27	Search	Search	NNP
cord-271094-utpg9p5u	35	28	Engine	Engine	NNP
cord-271094-utpg9p5u	35	29	Marketing	Marketing	NNP
cord-271094-utpg9p5u	35	30	(	(	-LRB-
cord-271094-utpg9p5u	35	31	SEM	SEM	NNP
cord-271094-utpg9p5u	35	32	)	)	-RRB-
cord-271094-utpg9p5u	35	33	to	to	TO
cord-271094-utpg9p5u	35	34	optimize	optimize	VB
cord-271094-utpg9p5u	35	35	digital	digital	JJ
cord-271094-utpg9p5u	35	36	marketing	marketing	NN
cord-271094-utpg9p5u	35	37	costs	cost	NNS
cord-271094-utpg9p5u	35	38	.	.	.
cord-271094-utpg9p5u	36	1	The	the	DT
cord-271094-utpg9p5u	36	2	analysis	analysis	NN
cord-271094-utpg9p5u	36	3	of	of	IN
cord-271094-utpg9p5u	36	4	the	the	DT
cord-271094-utpg9p5u	36	5	optimal	optimal	JJ
cord-271094-utpg9p5u	36	6	DIM	dim	NN
cord-271094-utpg9p5u	36	7	mix	mix	NN
cord-271094-utpg9p5u	36	8	of	of	IN
cord-271094-utpg9p5u	36	9	SEO	SEO	NNP
cord-271094-utpg9p5u	36	10	and	and	CC
cord-271094-utpg9p5u	36	11	SEM	SEM	NNP
cord-271094-utpg9p5u	36	12	oriented	orient	VBN
cord-271094-utpg9p5u	36	13	towards	towards	IN
cord-271094-utpg9p5u	36	14	the	the	DT
cord-271094-utpg9p5u	36	15	generation	generation	NN
cord-271094-utpg9p5u	36	16	of	of	IN
cord-271094-utpg9p5u	36	17	website	website	NN
cord-271094-utpg9p5u	36	18	traffic	traffic	NN
cord-271094-utpg9p5u	36	19	is	be	VBZ
cord-271094-utpg9p5u	36	20	conducted	conduct	VBN
cord-271094-utpg9p5u	36	21	for	for	IN
cord-271094-utpg9p5u	36	22	a	a	DT
cord-271094-utpg9p5u	36	23	total	total	NN
cord-271094-utpg9p5u	36	24	of	of	IN
cord-271094-utpg9p5u	36	25	29	29	CD
cord-271094-utpg9p5u	36	26	leading	lead	VBG
cord-271094-utpg9p5u	36	27	grocery	grocery	NN
cord-271094-utpg9p5u	36	28	e	e	NN
cord-271094-utpg9p5u	36	29	-	-	NN
cord-271094-utpg9p5u	36	30	commerce	commerce	NN
cord-271094-utpg9p5u	36	31	firms	firm	NNS
cord-271094-utpg9p5u	36	32	in	in	IN
cord-271094-utpg9p5u	36	33	Europe	Europe	NNP
cord-271094-utpg9p5u	36	34	(	(	-LRB-
cord-271094-utpg9p5u	36	35	UK	UK	NNP
cord-271094-utpg9p5u	36	36	,	,	,
cord-271094-utpg9p5u	36	37	France	France	NNP
cord-271094-utpg9p5u	36	38	,	,	,
cord-271094-utpg9p5u	36	39	Germany	Germany	NNP
cord-271094-utpg9p5u	36	40	,	,	,
cord-271094-utpg9p5u	36	41	Netherlands	Netherlands	NNP
cord-271094-utpg9p5u	36	42	,	,	,
cord-271094-utpg9p5u	36	43	and	and	CC
cord-271094-utpg9p5u	36	44	Norway	Norway	NNP
cord-271094-utpg9p5u	36	45	)	)	-RRB-
cord-271094-utpg9p5u	36	46	and	and	CC
cord-271094-utpg9p5u	36	47	the	the	DT
cord-271094-utpg9p5u	36	48	USA	USA	NNP
cord-271094-utpg9p5u	36	49	over	over	IN
cord-271094-utpg9p5u	36	50	a	a	DT
cord-271094-utpg9p5u	36	51	time	time	NN
cord-271094-utpg9p5u	36	52	horizon	horizon	NN
cord-271094-utpg9p5u	36	53	of	of	IN
cord-271094-utpg9p5u	36	54	six	six	CD
cord-271094-utpg9p5u	36	55	years	year	NNS
cord-271094-utpg9p5u	36	56	(	(	-LRB-
cord-271094-utpg9p5u	36	57	2014	2014	CD
cord-271094-utpg9p5u	36	58	-2019	-2019	,
cord-271094-utpg9p5u	36	59	)	)	-RRB-
cord-271094-utpg9p5u	36	60	at	at	IN
cord-271094-utpg9p5u	36	61	a	a	DT
cord-271094-utpg9p5u	36	62	monthly	monthly	JJ
cord-271094-utpg9p5u	36	63	level	level	NN
cord-271094-utpg9p5u	36	64	to	to	TO
cord-271094-utpg9p5u	36	65	evaluate	evaluate	VB
cord-271094-utpg9p5u	36	66	the	the	DT
cord-271094-utpg9p5u	36	67	relationship	relationship	NN
cord-271094-utpg9p5u	36	68	between	between	IN
cord-271094-utpg9p5u	36	69	DIM	dim	NN
cord-271094-utpg9p5u	36	70	and	and	CC
cord-271094-utpg9p5u	36	71	economic	economic	JJ
cord-271094-utpg9p5u	36	72	performance	performance	NN
cord-271094-utpg9p5u	36	73	.	.	.
cord-271094-utpg9p5u	37	1	Data	datum	NNS
cord-271094-utpg9p5u	37	2	on	on	IN
cord-271094-utpg9p5u	37	3	organic	organic	JJ
cord-271094-utpg9p5u	37	4	positioning	positioning	NN
cord-271094-utpg9p5u	37	5	and	and	CC
cord-271094-utpg9p5u	37	6	paid	pay	VBN
cord-271094-utpg9p5u	37	7	positioning	positioning	NN
cord-271094-utpg9p5u	37	8	are	be	VBP
cord-271094-utpg9p5u	37	9	extracted	extract	VBN
cord-271094-utpg9p5u	37	10	from	from	IN
cord-271094-utpg9p5u	37	11	the	the	DT
cord-271094-utpg9p5u	37	12	web	web	NN
cord-271094-utpg9p5u	37	13	analytics	analytic	NNS
cord-271094-utpg9p5u	37	14	tool	tool	NNP
cord-271094-utpg9p5u	37	15	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	37	16	(	(	-LRB-
cord-271094-utpg9p5u	37	17	2019	2019	CD
cord-271094-utpg9p5u	37	18	)	)	-RRB-
cord-271094-utpg9p5u	37	19	,	,	,
cord-271094-utpg9p5u	37	20	to	to	TO
cord-271094-utpg9p5u	37	21	construct	construct	VB
cord-271094-utpg9p5u	37	22	the	the	DT
cord-271094-utpg9p5u	37	23	main	main	JJ
cord-271094-utpg9p5u	37	24	dataset	dataset	NN
cord-271094-utpg9p5u	37	25	for	for	IN
cord-271094-utpg9p5u	37	26	the	the	DT
cord-271094-utpg9p5u	37	27	study	study	NN
cord-271094-utpg9p5u	37	28	.	.	.
cord-271094-utpg9p5u	38	1	Originally	originally	RB
cord-271094-utpg9p5u	38	2	used	use	VBN
cord-271094-utpg9p5u	38	3	by	by	IN
cord-271094-utpg9p5u	38	4	companies	company	NNS
cord-271094-utpg9p5u	38	5	and	and	CC
cord-271094-utpg9p5u	38	6	digital	digital	JJ
cord-271094-utpg9p5u	38	7	media	medium	NNS
cord-271094-utpg9p5u	38	8	planning	planning	NN
cord-271094-utpg9p5u	38	9	agencies	agency	NNS
cord-271094-utpg9p5u	38	10	,	,	,
cord-271094-utpg9p5u	38	11	the	the	DT
cord-271094-utpg9p5u	38	12	tool	tool	NN
cord-271094-utpg9p5u	38	13	has	have	VBZ
cord-271094-utpg9p5u	38	14	recently	recently	RB
cord-271094-utpg9p5u	38	15	found	find	VBN
cord-271094-utpg9p5u	38	16	application	application	NN
cord-271094-utpg9p5u	38	17	by	by	IN
cord-271094-utpg9p5u	38	18	academic	academic	JJ
cord-271094-utpg9p5u	38	19	researchers	researcher	NNS
cord-271094-utpg9p5u	38	20	in	in	IN
cord-271094-utpg9p5u	38	21	the	the	DT
cord-271094-utpg9p5u	38	22	field	field	NN
cord-271094-utpg9p5u	38	23	of	of	IN
cord-271094-utpg9p5u	38	24	digital	digital	JJ
cord-271094-utpg9p5u	38	25	marketing	marketing	NN
cord-271094-utpg9p5u	38	26	Huang	Huang	NNP
cord-271094-utpg9p5u	38	27	and	and	CC
cord-271094-utpg9p5u	38	28	Shih	Shih	NNP
cord-271094-utpg9p5u	38	29	,	,	,
cord-271094-utpg9p5u	38	30	2019	2019	CD
cord-271094-utpg9p5u	38	31	)	)	-RRB-
cord-271094-utpg9p5u	38	32	.	.	.
cord-271094-utpg9p5u	39	1	Complementary	complementary	JJ
cord-271094-utpg9p5u	39	2	data	datum	NNS
cord-271094-utpg9p5u	39	3	on	on	IN
cord-271094-utpg9p5u	39	4	online	online	JJ
cord-271094-utpg9p5u	39	5	sales	sale	NNS
cord-271094-utpg9p5u	39	6	generated	generate	VBN
cord-271094-utpg9p5u	39	7	by	by	IN
cord-271094-utpg9p5u	39	8	each	each	DT
cord-271094-utpg9p5u	39	9	of	of	IN
cord-271094-utpg9p5u	39	10	the	the	DT
cord-271094-utpg9p5u	39	11	e	e	NN
cord-271094-utpg9p5u	39	12	-	-	NN
cord-271094-utpg9p5u	39	13	commerce	commerce	NN
cord-271094-utpg9p5u	39	14	companies	company	NNS
cord-271094-utpg9p5u	39	15	is	be	VBZ
cord-271094-utpg9p5u	39	16	provided	provide	VBN
cord-271094-utpg9p5u	39	17	by	by	IN
cord-271094-utpg9p5u	39	18	the	the	DT
cord-271094-utpg9p5u	39	19	LZRetailytics	lzretailytic	NNS
cord-271094-utpg9p5u	39	20	(	(	-LRB-
cord-271094-utpg9p5u	39	21	2019	2019	CD
cord-271094-utpg9p5u	39	22	)	)	-RRB-
cord-271094-utpg9p5u	39	23	database	database	NN
cord-271094-utpg9p5u	39	24	and	and	CC
cord-271094-utpg9p5u	39	25	EcommerceDB	EcommerceDB	NNP
cord-271094-utpg9p5u	39	26	(	(	-LRB-
cord-271094-utpg9p5u	39	27	2019	2019	CD
cord-271094-utpg9p5u	39	28	)	)	-RRB-
cord-271094-utpg9p5u	39	29	.	.	.
cord-271094-utpg9p5u	40	1	Considering	consider	VBG
cord-271094-utpg9p5u	40	2	grocery	grocery	NN
cord-271094-utpg9p5u	40	3	e	e	NN
cord-271094-utpg9p5u	40	4	-	-	NN
cord-271094-utpg9p5u	40	5	commerce	commerce	NN
cord-271094-utpg9p5u	40	6	in	in	IN
cord-271094-utpg9p5u	40	7	particular	particular	JJ
cord-271094-utpg9p5u	40	8	,	,	,
cord-271094-utpg9p5u	40	9	"	"	``
cord-271094-utpg9p5u	40	10	Food	food	NN
cord-271094-utpg9p5u	40	11	retail	retail	JJ
cord-271094-utpg9p5u	40	12	business	business	NN
cord-271094-utpg9p5u	40	13	or	or	CC
cord-271094-utpg9p5u	40	14	food	food	NN
cord-271094-utpg9p5u	40	15	retailing	retailing	NN
cord-271094-utpg9p5u	40	16	is	be	VBZ
cord-271094-utpg9p5u	40	17	a	a	DT
cord-271094-utpg9p5u	40	18	collective	collective	JJ
cord-271094-utpg9p5u	40	19	term	term	NN
cord-271094-utpg9p5u	40	20	for	for	IN
cord-271094-utpg9p5u	40	21	retailers	retailer	NNS
cord-271094-utpg9p5u	40	22	,	,	,
cord-271094-utpg9p5u	40	23	which	which	WDT
cord-271094-utpg9p5u	40	24	primarily	primarily	RB
cord-271094-utpg9p5u	40	25	carry	carry	VBP
cord-271094-utpg9p5u	40	26	food	food	NN
cord-271094-utpg9p5u	40	27	products	product	NNS
cord-271094-utpg9p5u	40	28	in	in	IN
cord-271094-utpg9p5u	40	29	their	-PRON-	PRP$
cord-271094-utpg9p5u	40	30	assortment	assortment	NN
cord-271094-utpg9p5u	40	31	"	"	''
cord-271094-utpg9p5u	41	1	(	(	-LRB-
cord-271094-utpg9p5u	41	2	Seitz	Seitz	NNP
cord-271094-utpg9p5u	41	3	et	et	NNP
cord-271094-utpg9p5u	41	4	al	al	NNP
cord-271094-utpg9p5u	41	5	.	.	.
cord-271094-utpg9p5u	42	1	,	,	,
cord-271094-utpg9p5u	42	2	2017	2017	CD
cord-271094-utpg9p5u	42	3	(	(	-LRB-
cord-271094-utpg9p5u	42	4	Seitz	Seitz	NNP
cord-271094-utpg9p5u	42	5	et	et	NNP
cord-271094-utpg9p5u	42	6	al	al	NNP
cord-271094-utpg9p5u	42	7	.	.	.
cord-271094-utpg9p5u	43	1	,	,	,
cord-271094-utpg9p5u	43	2	,	,	,
cord-271094-utpg9p5u	43	3	p.	p.	NN
cord-271094-utpg9p5u	43	4	1244	1244	CD
cord-271094-utpg9p5u	43	5	,	,	,
cord-271094-utpg9p5u	43	6	especially	especially	RB
cord-271094-utpg9p5u	43	7	fast	fast	RB
cord-271094-utpg9p5u	43	8	-	-	HYPH
cord-271094-utpg9p5u	43	9	moving	move	VBG
cord-271094-utpg9p5u	43	10	consumer	consumer	NN
cord-271094-utpg9p5u	43	11	goods	good	NNS
cord-271094-utpg9p5u	43	12	(	(	-LRB-
cord-271094-utpg9p5u	43	13	FMCG	FMCG	NNP
cord-271094-utpg9p5u	43	14	)	)	-RRB-
cord-271094-utpg9p5u	43	15	,	,	,
cord-271094-utpg9p5u	43	16	which	which	WDT
cord-271094-utpg9p5u	43	17	have	have	VBP
cord-271094-utpg9p5u	43	18	been	be	VBN
cord-271094-utpg9p5u	43	19	studied	study	VBN
cord-271094-utpg9p5u	43	20	in	in	IN
cord-271094-utpg9p5u	43	21	this	this	DT
cord-271094-utpg9p5u	43	22	sense	sense	NN
cord-271094-utpg9p5u	43	23	by	by	IN
cord-271094-utpg9p5u	43	24	several	several	JJ
cord-271094-utpg9p5u	43	25	authors	author	NNS
cord-271094-utpg9p5u	43	26	(	(	-LRB-
cord-271094-utpg9p5u	43	27	e.g.	e.g.	IN
cord-271094-utpg9p5u	43	28	Kureshi	Kureshi	NNP
cord-271094-utpg9p5u	43	29	and	and	CC
cord-271094-utpg9p5u	43	30	Thomas	Thomas	NNP
cord-271094-utpg9p5u	43	31	,	,	,
cord-271094-utpg9p5u	43	32	2019	2019	CD
cord-271094-utpg9p5u	43	33	;	;	:
cord-271094-utpg9p5u	43	34	Barile	Barile	NNP
cord-271094-utpg9p5u	43	35	et	et	NNP
cord-271094-utpg9p5u	43	36	al	al	NNP
cord-271094-utpg9p5u	43	37	.	.	NNP
cord-271094-utpg9p5u	43	38	,	,	,
cord-271094-utpg9p5u	43	39	2018	2018	CD
cord-271094-utpg9p5u	43	40	;	;	:
cord-271094-utpg9p5u	43	41	Elms	Elms	NNP
cord-271094-utpg9p5u	43	42	et	et	NNP
cord-271094-utpg9p5u	43	43	al	al	NNP
cord-271094-utpg9p5u	43	44	.	.	NNP
cord-271094-utpg9p5u	43	45	,	,	,
cord-271094-utpg9p5u	43	46	2016	2016	CD
cord-271094-utpg9p5u	43	47	;	;	:
cord-271094-utpg9p5u	43	48	Wilson	Wilson	NNP
cord-271094-utpg9p5u	43	49	-	-	HYPH
cord-271094-utpg9p5u	43	50	Jeanselme	Jeanselme	NNP
cord-271094-utpg9p5u	43	51	and	and	CC
cord-271094-utpg9p5u	43	52	Reynolds	Reynolds	NNP
cord-271094-utpg9p5u	43	53	,	,	,
cord-271094-utpg9p5u	43	54	2006	2006	CD
cord-271094-utpg9p5u	43	55	)	)	-RRB-
cord-271094-utpg9p5u	43	56	and	and	CC
cord-271094-utpg9p5u	43	57	is	be	VBZ
cord-271094-utpg9p5u	43	58	considered	consider	VBN
cord-271094-utpg9p5u	43	59	a	a	DT
cord-271094-utpg9p5u	43	60	strategic	strategic	JJ
cord-271094-utpg9p5u	43	61	sector	sector	NN
cord-271094-utpg9p5u	43	62	of	of	IN
cord-271094-utpg9p5u	43	63	the	the	DT
cord-271094-utpg9p5u	43	64	retail	retail	JJ
cord-271094-utpg9p5u	43	65	assortment	assortment	NN
cord-271094-utpg9p5u	43	66	due	due	IN
cord-271094-utpg9p5u	43	67	to	to	IN
cord-271094-utpg9p5u	43	68	the	the	DT
cord-271094-utpg9p5u	43	69	loyalty	loyalty	NN
cord-271094-utpg9p5u	43	70	and	and	CC
cord-271094-utpg9p5u	43	71	the	the	DT
cord-271094-utpg9p5u	43	72	reiteration	reiteration	NN
cord-271094-utpg9p5u	43	73	of	of	IN
cord-271094-utpg9p5u	43	74	purchase	purchase	NN
cord-271094-utpg9p5u	44	1	it	-PRON-	PRP
cord-271094-utpg9p5u	44	2	generates	generate	VBZ
cord-271094-utpg9p5u	44	3	among	among	IN
cord-271094-utpg9p5u	44	4	customers	customer	NNS
cord-271094-utpg9p5u	44	5	(	(	-LRB-
cord-271094-utpg9p5u	44	6	Sieira	Sieira	NNP
cord-271094-utpg9p5u	44	7	and	and	CC
cord-271094-utpg9p5u	44	8	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	44	9	,	,	,
cord-271094-utpg9p5u	44	10	2018	2018	CD
cord-271094-utpg9p5u	44	11	)	)	-RRB-
cord-271094-utpg9p5u	44	12	.	.	.
cord-271094-utpg9p5u	45	1	Grocery	grocery	NN
cord-271094-utpg9p5u	45	2	e	e	NN
cord-271094-utpg9p5u	45	3	-	-	NN
cord-271094-utpg9p5u	45	4	commerce	commerce	NN
cord-271094-utpg9p5u	45	5	is	be	VBZ
cord-271094-utpg9p5u	45	6	a	a	DT
cord-271094-utpg9p5u	45	7	subset	subset	NN
cord-271094-utpg9p5u	45	8	of	of	IN
cord-271094-utpg9p5u	45	9	this	this	DT
cord-271094-utpg9p5u	45	10	retail	retail	JJ
cord-271094-utpg9p5u	45	11	segment	segment	NN
cord-271094-utpg9p5u	45	12	with	with	IN
cord-271094-utpg9p5u	45	13	the	the	DT
cord-271094-utpg9p5u	45	14	integration	integration	NN
cord-271094-utpg9p5u	45	15	of	of	IN
cord-271094-utpg9p5u	45	16	internet	internet	NN
cord-271094-utpg9p5u	45	17	technology	technology	NN
cord-271094-utpg9p5u	45	18	reflected	reflect	VBN
cord-271094-utpg9p5u	45	19	in	in	IN
cord-271094-utpg9p5u	45	20	different	different	JJ
cord-271094-utpg9p5u	45	21	online	online	JJ
cord-271094-utpg9p5u	45	22	business	business	NN
cord-271094-utpg9p5u	45	23	formats	format	NNS
cord-271094-utpg9p5u	45	24	,	,	,
cord-271094-utpg9p5u	45	25	which	which	WDT
cord-271094-utpg9p5u	45	26	has	have	VBZ
cord-271094-utpg9p5u	45	27	become	become	VBN
cord-271094-utpg9p5u	45	28	an	an	DT
cord-271094-utpg9p5u	45	29	integral	integral	JJ
cord-271094-utpg9p5u	45	30	part	part	NN
cord-271094-utpg9p5u	45	31	of	of	IN
cord-271094-utpg9p5u	45	32	the	the	DT
cord-271094-utpg9p5u	45	33	grocery	grocery	NN
cord-271094-utpg9p5u	45	34	industry	industry	NN
cord-271094-utpg9p5u	45	35	in	in	IN
cord-271094-utpg9p5u	45	36	some	some	DT
cord-271094-utpg9p5u	45	37	countries	country	NNS
cord-271094-utpg9p5u	45	38	(	(	-LRB-
cord-271094-utpg9p5u	45	39	e.g.	e.g.	RB
cord-271094-utpg9p5u	45	40	,	,	,
cord-271094-utpg9p5u	45	41	Kureshi	Kureshi	NNP
cord-271094-utpg9p5u	45	42	and	and	CC
cord-271094-utpg9p5u	45	43	Thomas	Thomas	NNP
cord-271094-utpg9p5u	45	44	,	,	,
cord-271094-utpg9p5u	45	45	2019	2019	CD
cord-271094-utpg9p5u	45	46	)	)	-RRB-
cord-271094-utpg9p5u	45	47	.	.	.
cord-271094-utpg9p5u	46	1	The	the	DT
cord-271094-utpg9p5u	46	2	most	most	RBS
cord-271094-utpg9p5u	46	3	common	common	JJ
cord-271094-utpg9p5u	46	4	formats	format	NNS
cord-271094-utpg9p5u	46	5	observed	observe	VBN
cord-271094-utpg9p5u	46	6	are	be	VBP
cord-271094-utpg9p5u	46	7	websites	website	NNS
cord-271094-utpg9p5u	46	8	of	of	IN
cord-271094-utpg9p5u	46	9	retailers	retailer	NNS
cord-271094-utpg9p5u	46	10	born	bear	VBN
cord-271094-utpg9p5u	46	11	on	on	IN
cord-271094-utpg9p5u	46	12	the	the	DT
cord-271094-utpg9p5u	46	13	web	web	NN
cord-271094-utpg9p5u	46	14	(	(	-LRB-
cord-271094-utpg9p5u	46	15	pure	pure	JJ
cord-271094-utpg9p5u	46	16	players	player	NNS
cord-271094-utpg9p5u	46	17	)	)	-RRB-
cord-271094-utpg9p5u	46	18	and	and	CC
cord-271094-utpg9p5u	46	19	those	those	DT
cord-271094-utpg9p5u	46	20	of	of	IN
cord-271094-utpg9p5u	46	21	a	a	DT
cord-271094-utpg9p5u	46	22	physical	physical	JJ
cord-271094-utpg9p5u	46	23	nature	nature	NN
cord-271094-utpg9p5u	46	24	that	that	WDT
cord-271094-utpg9p5u	46	25	have	have	VBP
cord-271094-utpg9p5u	46	26	incorporated	incorporate	VBN
cord-271094-utpg9p5u	46	27	e	e	NN
cord-271094-utpg9p5u	46	28	-	-	NN
cord-271094-utpg9p5u	46	29	commerce	commerce	NN
cord-271094-utpg9p5u	46	30	as	as	IN
cord-271094-utpg9p5u	46	31	a	a	DT
cord-271094-utpg9p5u	46	32	business	business	NN
cord-271094-utpg9p5u	46	33	unit	unit	NN
cord-271094-utpg9p5u	46	34	(	(	-LRB-
cord-271094-utpg9p5u	46	35	brick	brick	NN
cord-271094-utpg9p5u	46	36	and	and	CC
cord-271094-utpg9p5u	46	37	mortar	mortar	NN
cord-271094-utpg9p5u	46	38	initially	initially	RB
cord-271094-utpg9p5u	46	39	,	,	,
cord-271094-utpg9p5u	46	40	click	click	VB
cord-271094-utpg9p5u	46	41	and	and	CC
cord-271094-utpg9p5u	46	42	mortar	mortar	NN
cord-271094-utpg9p5u	46	43	today	today	NN
cord-271094-utpg9p5u	46	44	)	)	-RRB-
cord-271094-utpg9p5u	46	45	or	or	CC
cord-271094-utpg9p5u	46	46	offer	offer	VB
cord-271094-utpg9p5u	46	47	a	a	DT
cord-271094-utpg9p5u	46	48	click	click	NN
cord-271094-utpg9p5u	46	49	and	and	CC
cord-271094-utpg9p5u	46	50	collect	collect	VB
cord-271094-utpg9p5u	46	51	format	format	NN
cord-271094-utpg9p5u	46	52	(	(	-LRB-
cord-271094-utpg9p5u	46	53	Bleoju	Bleoju	NNP
cord-271094-utpg9p5u	46	54	et	et	NNP
cord-271094-utpg9p5u	46	55	al	al	NNP
cord-271094-utpg9p5u	46	56	.	.	NNP
cord-271094-utpg9p5u	46	57	,	,	,
cord-271094-utpg9p5u	46	58	2016	2016	CD
cord-271094-utpg9p5u	46	59	;	;	:
cord-271094-utpg9p5u	46	60	Davies	Davies	NNP
cord-271094-utpg9p5u	46	61	et	et	NNP
cord-271094-utpg9p5u	46	62	al	al	NNP
cord-271094-utpg9p5u	46	63	.	.	NNP
cord-271094-utpg9p5u	46	64	,	,	,
cord-271094-utpg9p5u	46	65	2019	2019	CD
cord-271094-utpg9p5u	46	66	)	)	-RRB-
cord-271094-utpg9p5u	46	67	.	.	.
cord-271094-utpg9p5u	47	1	The	the	DT
cord-271094-utpg9p5u	47	2	transformative	transformative	JJ
cord-271094-utpg9p5u	47	3	process	process	NN
cord-271094-utpg9p5u	47	4	in	in	IN
cord-271094-utpg9p5u	47	5	which	which	WDT
cord-271094-utpg9p5u	47	6	the	the	DT
cord-271094-utpg9p5u	47	7	retail	retail	JJ
cord-271094-utpg9p5u	47	8	sector	sector	NN
cord-271094-utpg9p5u	47	9	is	be	VBZ
cord-271094-utpg9p5u	47	10	immersed	immerse	VBN
cord-271094-utpg9p5u	47	11	goes	go	VBZ
cord-271094-utpg9p5u	47	12	through	through	IN
cord-271094-utpg9p5u	47	13	digitalization	digitalization	NN
cord-271094-utpg9p5u	47	14	,	,	,
cord-271094-utpg9p5u	47	15	a	a	DT
cord-271094-utpg9p5u	47	16	megatrend	megatrend	NN
cord-271094-utpg9p5u	47	17	that	that	WDT
cord-271094-utpg9p5u	47	18	affects	affect	VBZ
cord-271094-utpg9p5u	47	19	both	both	CC
cord-271094-utpg9p5u	47	20	digital	digital	JJ
cord-271094-utpg9p5u	47	21	and	and	CC
cord-271094-utpg9p5u	47	22	physical	physical	JJ
cord-271094-utpg9p5u	47	23	commerce	commerce	NN
cord-271094-utpg9p5u	47	24	(	(	-LRB-
cord-271094-utpg9p5u	47	25	Bleoju	Bleoju	NNP
cord-271094-utpg9p5u	47	26	et	et	NNP
cord-271094-utpg9p5u	47	27	al	al	NNP
cord-271094-utpg9p5u	47	28	.	.	NNP
cord-271094-utpg9p5u	47	29	,	,	,
cord-271094-utpg9p5u	47	30	2016	2016	CD
cord-271094-utpg9p5u	47	31	)	)	-RRB-
cord-271094-utpg9p5u	47	32	.	.	.
cord-271094-utpg9p5u	48	1	In	in	IN
cord-271094-utpg9p5u	48	2	this	this	DT
cord-271094-utpg9p5u	48	3	sense	sense	NN
cord-271094-utpg9p5u	48	4	,	,	,
cord-271094-utpg9p5u	48	5	today	today	NN
cord-271094-utpg9p5u	48	6	,	,	,
cord-271094-utpg9p5u	48	7	an	an	DT
cord-271094-utpg9p5u	48	8	establishment	establishment	NN
cord-271094-utpg9p5u	48	9	that	that	WDT
cord-271094-utpg9p5u	48	10	only	only	RB
cord-271094-utpg9p5u	48	11	has	have	VBZ
cord-271094-utpg9p5u	48	12	one	one	CD
cord-271094-utpg9p5u	48	13	type	type	NN
cord-271094-utpg9p5u	48	14	of	of	IN
cord-271094-utpg9p5u	48	15	format	format	NN
cord-271094-utpg9p5u	48	16	or	or	CC
cord-271094-utpg9p5u	48	17	sales	sale	NNS
cord-271094-utpg9p5u	48	18	channel	channel	NN
cord-271094-utpg9p5u	48	19	may	may	MD
cord-271094-utpg9p5u	48	20	not	not	RB
cord-271094-utpg9p5u	48	21	be	be	VB
cord-271094-utpg9p5u	48	22	competitive	competitive	JJ
cord-271094-utpg9p5u	48	23	,	,	,
cord-271094-utpg9p5u	48	24	since	since	IN
cord-271094-utpg9p5u	48	25	multichannel	multichannel	NN
cord-271094-utpg9p5u	48	26	is	be	VBZ
cord-271094-utpg9p5u	48	27	becoming	become	VBG
cord-271094-utpg9p5u	48	28	one	one	CD
cord-271094-utpg9p5u	48	29	of	of	IN
cord-271094-utpg9p5u	48	30	the	the	DT
cord-271094-utpg9p5u	48	31	strategic	strategic	JJ
cord-271094-utpg9p5u	48	32	factors	factor	NNS
cord-271094-utpg9p5u	48	33	from	from	IN
cord-271094-utpg9p5u	48	34	which	which	WDT
cord-271094-utpg9p5u	48	35	business	business	NN
cord-271094-utpg9p5u	48	36	is	be	VBZ
cord-271094-utpg9p5u	48	37	derived	derive	VBN
cord-271094-utpg9p5u	48	38	(	(	-LRB-
cord-271094-utpg9p5u	48	39	Breugelmans	Breugelmans	NNP
cord-271094-utpg9p5u	48	40	and	and	CC
cord-271094-utpg9p5u	48	41	Campo	Campo	NNP
cord-271094-utpg9p5u	48	42	,	,	,
cord-271094-utpg9p5u	48	43	2016	2016	CD
cord-271094-utpg9p5u	48	44	)	)	-RRB-
cord-271094-utpg9p5u	48	45	.	.	.
cord-271094-utpg9p5u	49	1	A	a	DT
cord-271094-utpg9p5u	49	2	clear	clear	JJ
cord-271094-utpg9p5u	49	3	tendency	tendency	NN
cord-271094-utpg9p5u	49	4	exists	exist	VBZ
cord-271094-utpg9p5u	49	5	to	to	TO
cord-271094-utpg9p5u	49	6	mix	mix	VB
cord-271094-utpg9p5u	49	7	the	the	DT
cord-271094-utpg9p5u	49	8	physical	physical	JJ
cord-271094-utpg9p5u	49	9	and	and	CC
cord-271094-utpg9p5u	49	10	virtual	virtual	JJ
cord-271094-utpg9p5u	49	11	store	store	NN
cord-271094-utpg9p5u	49	12	,	,	,
cord-271094-utpg9p5u	49	13	thus	thus	RB
cord-271094-utpg9p5u	49	14	making	make	VBG
cord-271094-utpg9p5u	49	15	digitalization	digitalization	NN
cord-271094-utpg9p5u	49	16	and	and	CC
cord-271094-utpg9p5u	49	17	virtualization	virtualization	NN
cord-271094-utpg9p5u	49	18	intermingle	intermingle	VBP
cord-271094-utpg9p5u	50	1	(	(	-LRB-
cord-271094-utpg9p5u	50	2	Hänninen	Hänninen	NNP
cord-271094-utpg9p5u	50	3	et	et	NNP
cord-271094-utpg9p5u	50	4	al	al	NNP
cord-271094-utpg9p5u	50	5	.	.	NNP
cord-271094-utpg9p5u	50	6	,	,	,
cord-271094-utpg9p5u	50	7	2018	2018	CD
cord-271094-utpg9p5u	50	8	)	)	-RRB-
cord-271094-utpg9p5u	50	9	.	.	.
cord-271094-utpg9p5u	51	1	This	this	DT
cord-271094-utpg9p5u	51	2	phenomenon	phenomenon	NN
cord-271094-utpg9p5u	51	3	is	be	VBZ
cord-271094-utpg9p5u	51	4	especially	especially	RB
cord-271094-utpg9p5u	51	5	significant	significant	JJ
cord-271094-utpg9p5u	51	6	in	in	IN
cord-271094-utpg9p5u	51	7	grocery	grocery	NN
cord-271094-utpg9p5u	51	8	,	,	,
cord-271094-utpg9p5u	51	9	with	with	IN
cord-271094-utpg9p5u	51	10	marketing	marketing	NN
cord-271094-utpg9p5u	51	11	managers	manager	NNS
cord-271094-utpg9p5u	51	12	facing	face	VBG
cord-271094-utpg9p5u	51	13	different	different	JJ
cord-271094-utpg9p5u	51	14	challenges	challenge	NNS
cord-271094-utpg9p5u	51	15	,	,	,
cord-271094-utpg9p5u	51	16	including	include	VBG
cord-271094-utpg9p5u	51	17	:	:	:
cord-271094-utpg9p5u	51	18	digitalization	digitalization	NN
cord-271094-utpg9p5u	51	19	without	without	IN
cord-271094-utpg9p5u	51	20	denaturing	denature	VBG
cord-271094-utpg9p5u	51	21	the	the	DT
cord-271094-utpg9p5u	51	22	product	product	NN
cord-271094-utpg9p5u	51	23	or	or	CC
cord-271094-utpg9p5u	51	24	removing	remove	VBG
cord-271094-utpg9p5u	51	25	its	-PRON-	PRP$
cord-271094-utpg9p5u	51	26	healthy	healthy	JJ
cord-271094-utpg9p5u	51	27	or	or	CC
cord-271094-utpg9p5u	51	28	fresh	fresh	JJ
cord-271094-utpg9p5u	51	29	features	feature	NNS
cord-271094-utpg9p5u	51	30	(	(	-LRB-
cord-271094-utpg9p5u	51	31	communication	communication	NN
cord-271094-utpg9p5u	51	32	challenge	challenge	NN
cord-271094-utpg9p5u	51	33	)	)	-RRB-
cord-271094-utpg9p5u	51	34	,	,	,
cord-271094-utpg9p5u	51	35	delivering	deliver	VBG
cord-271094-utpg9p5u	51	36	the	the	DT
cord-271094-utpg9p5u	51	37	product	product	NN
cord-271094-utpg9p5u	51	38	at	at	IN
cord-271094-utpg9p5u	51	39	the	the	DT
cord-271094-utpg9p5u	51	40	consumer	consumer	NN
cord-271094-utpg9p5u	51	41	's	's	POS
cord-271094-utpg9p5u	51	42	house	house	NN
cord-271094-utpg9p5u	51	43	in	in	IN
cord-271094-utpg9p5u	51	44	optimal	optimal	JJ
cord-271094-utpg9p5u	51	45	conditions	condition	NNS
cord-271094-utpg9p5u	51	46	(	(	-LRB-
cord-271094-utpg9p5u	51	47	logistical	logistical	JJ
cord-271094-utpg9p5u	51	48	challenge	challenge	NN
cord-271094-utpg9p5u	51	49	)	)	-RRB-
cord-271094-utpg9p5u	51	50	,	,	,
cord-271094-utpg9p5u	51	51	and	and	CC
cord-271094-utpg9p5u	51	52	continuously	continuously	RB
cord-271094-utpg9p5u	51	53	adapting	adapt	VBG
cord-271094-utpg9p5u	51	54	the	the	DT
cord-271094-utpg9p5u	51	55	sale	sale	NN
cord-271094-utpg9p5u	51	56	of	of	IN
cord-271094-utpg9p5u	51	57	food	food	NN
cord-271094-utpg9p5u	51	58	and	and	CC
cord-271094-utpg9p5u	51	59	drink	drink	VB
cord-271094-utpg9p5u	51	60	to	to	TO
cord-271094-utpg9p5u	51	61	demand	demand	VB
cord-271094-utpg9p5u	51	62	(	(	-LRB-
cord-271094-utpg9p5u	51	63	customer	customer	NN
cord-271094-utpg9p5u	51	64	behavior	behavior	NN
cord-271094-utpg9p5u	51	65	)	)	-RRB-
cord-271094-utpg9p5u	51	66	,	,	,
cord-271094-utpg9p5u	51	67	especially	especially	RB
cord-271094-utpg9p5u	51	68	in	in	IN
cord-271094-utpg9p5u	51	69	formats	format	NNS
cord-271094-utpg9p5u	51	70	,	,	,
cord-271094-utpg9p5u	51	71	product	product	NN
cord-271094-utpg9p5u	51	72	development	development	NN
cord-271094-utpg9p5u	51	73	or	or	CC
cord-271094-utpg9p5u	51	74	the	the	DT
cord-271094-utpg9p5u	51	75	combination	combination	NN
cord-271094-utpg9p5u	51	76	of	of	IN
cord-271094-utpg9p5u	51	77	items	item	NNS
cord-271094-utpg9p5u	51	78	directed	direct	VBN
cord-271094-utpg9p5u	51	79	at	at	IN
cord-271094-utpg9p5u	51	80	different	different	JJ
cord-271094-utpg9p5u	51	81	consumer	consumer	NN
cord-271094-utpg9p5u	51	82	segments	segment	NNS
cord-271094-utpg9p5u	51	83	.	.	.
cord-271094-utpg9p5u	52	1	The	the	DT
cord-271094-utpg9p5u	52	2	evolutionary	evolutionary	JJ
cord-271094-utpg9p5u	52	3	process	process	NN
cord-271094-utpg9p5u	52	4	of	of	IN
cord-271094-utpg9p5u	52	5	e	e	NN
cord-271094-utpg9p5u	52	6	-	-	NN
cord-271094-utpg9p5u	52	7	commerce	commerce	NN
cord-271094-utpg9p5u	52	8	and	and	CC
cord-271094-utpg9p5u	52	9	marketplace	marketplace	NN
cord-271094-utpg9p5u	52	10	in	in	IN
cord-271094-utpg9p5u	52	11	relation	relation	NN
cord-271094-utpg9p5u	52	12	to	to	IN
cord-271094-utpg9p5u	52	13	the	the	DT
cord-271094-utpg9p5u	52	14	inclusion	inclusion	NN
cord-271094-utpg9p5u	52	15	of	of	IN
cord-271094-utpg9p5u	52	16	new	new	JJ
cord-271094-utpg9p5u	52	17	product	product	NN
cord-271094-utpg9p5u	52	18	categories	category	NNS
cord-271094-utpg9p5u	52	19	(	(	-LRB-
cord-271094-utpg9p5u	52	20	Boyd	Boyd	NNP
cord-271094-utpg9p5u	52	21	and	and	CC
cord-271094-utpg9p5u	52	22	Bahn	Bahn	NNP
cord-271094-utpg9p5u	52	23	,	,	,
cord-271094-utpg9p5u	52	24	2009	2009	CD
cord-271094-utpg9p5u	52	25	)	)	-RRB-
cord-271094-utpg9p5u	52	26	is	be	VBZ
cord-271094-utpg9p5u	52	27	assumed	assume	VBN
cord-271094-utpg9p5u	52	28	to	to	TO
cord-271094-utpg9p5u	52	29	incorporate	incorporate	VB
cord-271094-utpg9p5u	52	30	grocery	grocery	NN
cord-271094-utpg9p5u	52	31	into	into	IN
cord-271094-utpg9p5u	52	32	its	-PRON-	PRP$
cord-271094-utpg9p5u	52	33	assortment	assortment	NN
cord-271094-utpg9p5u	52	34	.	.	.
cord-271094-utpg9p5u	53	1	It	-PRON-	PRP
cord-271094-utpg9p5u	53	2	is	be	VBZ
cord-271094-utpg9p5u	53	3	worth	worth	JJ
cord-271094-utpg9p5u	53	4	mentioning	mention	VBG
cord-271094-utpg9p5u	53	5	that	that	IN
cord-271094-utpg9p5u	53	6	the	the	DT
cord-271094-utpg9p5u	53	7	literature	literature	NN
cord-271094-utpg9p5u	53	8	regarding	regard	VBG
cord-271094-utpg9p5u	53	9	the	the	DT
cord-271094-utpg9p5u	53	10	evolution	evolution	NN
cord-271094-utpg9p5u	53	11	of	of	IN
cord-271094-utpg9p5u	53	12	online	online	JJ
cord-271094-utpg9p5u	53	13	grocery	grocery	NN
cord-271094-utpg9p5u	53	14	sales	sale	NNS
cord-271094-utpg9p5u	53	15	is	be	VBZ
cord-271094-utpg9p5u	53	16	heterogeneous	heterogeneous	JJ
cord-271094-utpg9p5u	53	17	.	.	.
cord-271094-utpg9p5u	54	1	While	while	IN
cord-271094-utpg9p5u	54	2	some	some	DT
cord-271094-utpg9p5u	54	3	sources	source	NNS
cord-271094-utpg9p5u	54	4	report	report	VBP
cord-271094-utpg9p5u	54	5	a	a	DT
cord-271094-utpg9p5u	54	6	slow	slow	JJ
cord-271094-utpg9p5u	54	7	increase	increase	NN
cord-271094-utpg9p5u	54	8	for	for	IN
cord-271094-utpg9p5u	54	9	general	general	JJ
cord-271094-utpg9p5u	54	10	e	e	NNP
cord-271094-utpg9p5u	54	11	-	-	NN
cord-271094-utpg9p5u	54	12	commerce	commerce	NNP
cord-271094-utpg9p5u	54	13	(	(	-LRB-
cord-271094-utpg9p5u	54	14	between	between	IN
cord-271094-utpg9p5u	54	15	1	1	CD
cord-271094-utpg9p5u	54	16	%	%	NN
cord-271094-utpg9p5u	54	17	and	and	CC
cord-271094-utpg9p5u	54	18	3	3	CD
cord-271094-utpg9p5u	54	19	%	%	NN
cord-271094-utpg9p5u	54	20	)	)	-RRB-
cord-271094-utpg9p5u	54	21	,	,	,
cord-271094-utpg9p5u	54	22	others	other	NNS
cord-271094-utpg9p5u	54	23	provide	provide	VBP
cord-271094-utpg9p5u	54	24	larger	large	JJR
cord-271094-utpg9p5u	54	25	magnitudes	magnitude	NNS
cord-271094-utpg9p5u	54	26	up	up	IN
cord-271094-utpg9p5u	54	27	to	to	TO
cord-271094-utpg9p5u	54	28	7	7	CD
cord-271094-utpg9p5u	54	29	%	%	NN
cord-271094-utpg9p5u	54	30	(	(	-LRB-
cord-271094-utpg9p5u	54	31	eMarketer	eMarketer	NNP
cord-271094-utpg9p5u	54	32	,	,	,
cord-271094-utpg9p5u	54	33	2019	2019	CD
cord-271094-utpg9p5u	54	34	;	;	:
cord-271094-utpg9p5u	54	35	Statista	Statista	NNP
cord-271094-utpg9p5u	54	36	,	,	,
cord-271094-utpg9p5u	54	37	2019	2019	CD
cord-271094-utpg9p5u	54	38	;	;	:
cord-271094-utpg9p5u	54	39	Eurostat	Eurostat	NNP
cord-271094-utpg9p5u	54	40	,	,	,
cord-271094-utpg9p5u	54	41	2019	2019	CD
cord-271094-utpg9p5u	54	42	;	;	:
cord-271094-utpg9p5u	54	43	EcommerceDB	ecommercedb	NN
cord-271094-utpg9p5u	54	44	,	,	,
cord-271094-utpg9p5u	54	45	2019	2019	CD
cord-271094-utpg9p5u	54	46	)	)	-RRB-
cord-271094-utpg9p5u	54	47	.	.	.
cord-271094-utpg9p5u	55	1	For	for	IN
cord-271094-utpg9p5u	55	2	the	the	DT
cord-271094-utpg9p5u	55	3	respective	respective	JJ
cord-271094-utpg9p5u	55	4	online	online	JJ
cord-271094-utpg9p5u	55	5	sales	sale	NNS
cord-271094-utpg9p5u	55	6	of	of	IN
cord-271094-utpg9p5u	55	7	food	food	NN
cord-271094-utpg9p5u	55	8	and	and	CC
cord-271094-utpg9p5u	55	9	drinks	drink	NNS
cord-271094-utpg9p5u	55	10	,	,	,
cord-271094-utpg9p5u	55	11	the	the	DT
cord-271094-utpg9p5u	55	12	analysis	analysis	NN
cord-271094-utpg9p5u	55	13	shows	show	VBZ
cord-271094-utpg9p5u	55	14	a	a	DT
cord-271094-utpg9p5u	55	15	flat	flat	JJ
cord-271094-utpg9p5u	55	16	evolution	evolution	NN
cord-271094-utpg9p5u	55	17	over	over	IN
cord-271094-utpg9p5u	55	18	time	time	NN
cord-271094-utpg9p5u	55	19	that	that	WDT
cord-271094-utpg9p5u	55	20	contrasts	contrast	VBZ
cord-271094-utpg9p5u	55	21	with	with	IN
cord-271094-utpg9p5u	55	22	the	the	DT
cord-271094-utpg9p5u	55	23	rest	rest	NN
cord-271094-utpg9p5u	55	24	of	of	IN
cord-271094-utpg9p5u	55	25	the	the	DT
cord-271094-utpg9p5u	55	26	categories	category	NNS
cord-271094-utpg9p5u	55	27	.	.	.
cord-271094-utpg9p5u	56	1	In	in	IN
cord-271094-utpg9p5u	56	2	terms	term	NNS
cord-271094-utpg9p5u	56	3	of	of	IN
cord-271094-utpg9p5u	56	4	sales	sale	NNS
cord-271094-utpg9p5u	56	5	participation	participation	NN
cord-271094-utpg9p5u	56	6	,	,	,
cord-271094-utpg9p5u	56	7	depending	depend	VBG
cord-271094-utpg9p5u	56	8	on	on	IN
cord-271094-utpg9p5u	56	9	the	the	DT
cord-271094-utpg9p5u	56	10	source	source	NN
cord-271094-utpg9p5u	56	11	and	and	CC
cord-271094-utpg9p5u	56	12	period	period	NN
cord-271094-utpg9p5u	56	13	analyzed	analyze	VBN
cord-271094-utpg9p5u	56	14	,	,	,
cord-271094-utpg9p5u	56	15	the	the	DT
cord-271094-utpg9p5u	56	16	results	result	NNS
cord-271094-utpg9p5u	56	17	vary	vary	VBP
cord-271094-utpg9p5u	56	18	between	between	IN
cord-271094-utpg9p5u	56	19	1	1	CD
cord-271094-utpg9p5u	56	20	%	%	NN
cord-271094-utpg9p5u	56	21	(	(	-LRB-
cord-271094-utpg9p5u	56	22	in	in	IN
cord-271094-utpg9p5u	56	23	the	the	DT
cord-271094-utpg9p5u	56	24	case	case	NN
cord-271094-utpg9p5u	56	25	of	of	IN
cord-271094-utpg9p5u	56	26	general	general	NNP
cord-271094-utpg9p5u	56	27	e	e	NNP
cord-271094-utpg9p5u	56	28	-	-	NN
cord-271094-utpg9p5u	56	29	commerce	commerce	NNP
cord-271094-utpg9p5u	56	30	)	)	-RRB-
cord-271094-utpg9p5u	56	31	and	and	CC
cord-271094-utpg9p5u	56	32	40	40	CD
cord-271094-utpg9p5u	56	33	%	%	NN
cord-271094-utpg9p5u	56	34	(	(	-LRB-
cord-271094-utpg9p5u	56	35	in	in	IN
cord-271094-utpg9p5u	56	36	the	the	DT
cord-271094-utpg9p5u	56	37	case	case	NN
cord-271094-utpg9p5u	56	38	of	of	IN
cord-271094-utpg9p5u	56	39	e	e	NN
cord-271094-utpg9p5u	56	40	-	-	NN
cord-271094-utpg9p5u	56	41	commerce	commerce	NN
cord-271094-utpg9p5u	56	42	with	with	IN
cord-271094-utpg9p5u	56	43	a	a	DT
cord-271094-utpg9p5u	56	44	clear	clear	JJ
cord-271094-utpg9p5u	56	45	bias	bias	NN
cord-271094-utpg9p5u	56	46	in	in	IN
cord-271094-utpg9p5u	56	47	the	the	DT
cord-271094-utpg9p5u	56	48	sale	sale	NN
cord-271094-utpg9p5u	56	49	of	of	IN
cord-271094-utpg9p5u	56	50	grocery	grocery	NN
cord-271094-utpg9p5u	56	51	)	)	-RRB-
cord-271094-utpg9p5u	56	52	.	.	.
cord-271094-utpg9p5u	57	1	The	the	DT
cord-271094-utpg9p5u	57	2	process	process	NN
cord-271094-utpg9p5u	57	3	of	of	IN
cord-271094-utpg9p5u	57	4	maturing	mature	VBG
cord-271094-utpg9p5u	57	5	electronic	electronic	JJ
cord-271094-utpg9p5u	57	6	commerce	commerce	NN
cord-271094-utpg9p5u	57	7	,	,	,
cord-271094-utpg9p5u	57	8	its	-PRON-	PRP$
cord-271094-utpg9p5u	57	9	penetration	penetration	NN
cord-271094-utpg9p5u	57	10	as	as	IN
cord-271094-utpg9p5u	57	11	a	a	DT
cord-271094-utpg9p5u	57	12	purchase	purchase	NN
cord-271094-utpg9p5u	57	13	option	option	NN
cord-271094-utpg9p5u	57	14	for	for	IN
cord-271094-utpg9p5u	57	15	younger	young	JJR
cord-271094-utpg9p5u	57	16	audiences	audience	NNS
cord-271094-utpg9p5u	57	17	(	(	-LRB-
cord-271094-utpg9p5u	57	18	Kureshi	Kureshi	NNP
cord-271094-utpg9p5u	57	19	and	and	CC
cord-271094-utpg9p5u	57	20	Thomas	Thomas	NNP
cord-271094-utpg9p5u	57	21	,	,	,
cord-271094-utpg9p5u	57	22	2019	2019	CD
cord-271094-utpg9p5u	57	23	)	)	-RRB-
cord-271094-utpg9p5u	57	24	,	,	,
cord-271094-utpg9p5u	57	25	and	and	CC
cord-271094-utpg9p5u	57	26	the	the	DT
cord-271094-utpg9p5u	57	27	search	search	NN
cord-271094-utpg9p5u	57	28	for	for	IN
cord-271094-utpg9p5u	57	29	differential	differential	JJ
cord-271094-utpg9p5u	57	30	value	value	NN
cord-271094-utpg9p5u	57	31	in	in	IN
cord-271094-utpg9p5u	57	32	the	the	DT
cord-271094-utpg9p5u	57	33	assortment	assortment	NN
cord-271094-utpg9p5u	57	34	make	make	VBP
cord-271094-utpg9p5u	57	35	it	-PRON-	PRP
cord-271094-utpg9p5u	57	36	one	one	CD
cord-271094-utpg9p5u	57	37	of	of	IN
cord-271094-utpg9p5u	57	38	the	the	DT
cord-271094-utpg9p5u	57	39	key	key	JJ
cord-271094-utpg9p5u	57	40	categories	category	NNS
cord-271094-utpg9p5u	57	41	.	.	.
cord-271094-utpg9p5u	58	1	Moreover	moreover	RB
cord-271094-utpg9p5u	58	2	,	,	,
cord-271094-utpg9p5u	58	3	this	this	DT
cord-271094-utpg9p5u	58	4	evolution	evolution	NN
cord-271094-utpg9p5u	58	5	has	have	VBZ
cord-271094-utpg9p5u	58	6	been	be	VBN
cord-271094-utpg9p5u	58	7	fast	fast	RB
cord-271094-utpg9p5u	58	8	-	-	HYPH
cord-271094-utpg9p5u	58	9	forwarded	forward	VBN
cord-271094-utpg9p5u	58	10	through	through	IN
cord-271094-utpg9p5u	58	11	the	the	DT
cord-271094-utpg9p5u	58	12	recent	recent	JJ
cord-271094-utpg9p5u	58	13	Coronavirus	Coronavirus	NNP
cord-271094-utpg9p5u	58	14	disease	disease	NN
cord-271094-utpg9p5u	58	15	(	(	-LRB-
cord-271094-utpg9p5u	58	16	COVID-19	covid-19	VB
cord-271094-utpg9p5u	58	17	)	)	-RRB-
cord-271094-utpg9p5u	58	18	pandemic	pandemic	NN
cord-271094-utpg9p5u	58	19	when	when	WRB
cord-271094-utpg9p5u	58	20	many	many	JJ
cord-271094-utpg9p5u	58	21	consumers	consumer	NNS
cord-271094-utpg9p5u	58	22	were	be	VBD
cord-271094-utpg9p5u	58	23	triggered	trigger	VBN
cord-271094-utpg9p5u	58	24	the	the	DT
cord-271094-utpg9p5u	58	25	first	first	JJ
cord-271094-utpg9p5u	58	26	time	time	NN
cord-271094-utpg9p5u	58	27	to	to	TO
cord-271094-utpg9p5u	58	28	buy	buy	VB
cord-271094-utpg9p5u	58	29	groceries	grocery	NNS
cord-271094-utpg9p5u	58	30	online	online	RB
cord-271094-utpg9p5u	58	31	(	(	-LRB-
cord-271094-utpg9p5u	58	32	Statista	Statista	NNP
cord-271094-utpg9p5u	58	33	,	,	,
cord-271094-utpg9p5u	58	34	2020	2020	CD
cord-271094-utpg9p5u	58	35	;	;	:
cord-271094-utpg9p5u	58	36	Coresight	Coresight	NNP
cord-271094-utpg9p5u	58	37	Research	Research	NNP
cord-271094-utpg9p5u	58	38	,	,	,
cord-271094-utpg9p5u	58	39	2020	2020	CD
cord-271094-utpg9p5u	58	40	)	)	-RRB-
cord-271094-utpg9p5u	58	41	.	.	.
cord-271094-utpg9p5u	59	1	The	the	DT
cord-271094-utpg9p5u	59	2	strategic	strategic	JJ
cord-271094-utpg9p5u	59	3	nature	nature	NN
cord-271094-utpg9p5u	59	4	,	,	,
cord-271094-utpg9p5u	59	5	its	-PRON-	PRP$
cord-271094-utpg9p5u	59	6	transformative	transformative	JJ
cord-271094-utpg9p5u	59	7	process	process	NN
cord-271094-utpg9p5u	59	8	,	,	,
cord-271094-utpg9p5u	59	9	and	and	CC
cord-271094-utpg9p5u	59	10	the	the	DT
cord-271094-utpg9p5u	59	11	challenges	challenge	NNS
cord-271094-utpg9p5u	59	12	the	the	DT
cord-271094-utpg9p5u	59	13	firms	firm	NNS
cord-271094-utpg9p5u	59	14	face	face	VBP
cord-271094-utpg9p5u	59	15	make	make	VBP
cord-271094-utpg9p5u	59	16	e	e	CD
cord-271094-utpg9p5u	59	17	-	-	NN
cord-271094-utpg9p5u	59	18	commerce	commerce	NN
cord-271094-utpg9p5u	59	19	grocery	grocery	NN
cord-271094-utpg9p5u	59	20	an	an	DT
cord-271094-utpg9p5u	59	21	area	area	NN
cord-271094-utpg9p5u	59	22	of	of	IN
cord-271094-utpg9p5u	59	23	particular	particular	JJ
cord-271094-utpg9p5u	59	24	interest	interest	NN
cord-271094-utpg9p5u	59	25	for	for	IN
cord-271094-utpg9p5u	59	26	academics	academic	NNS
cord-271094-utpg9p5u	59	27	and	and	CC
cord-271094-utpg9p5u	59	28	marketing	marketing	NN
cord-271094-utpg9p5u	59	29	professionals	professional	NNS
cord-271094-utpg9p5u	59	30	.	.	.
cord-271094-utpg9p5u	60	1	The	the	DT
cord-271094-utpg9p5u	60	2	results	result	NNS
cord-271094-utpg9p5u	60	3	confirm	confirm	VBP
cord-271094-utpg9p5u	60	4	that	that	IN
cord-271094-utpg9p5u	60	5	e	e	NN
cord-271094-utpg9p5u	60	6	-	-	NN
cord-271094-utpg9p5u	60	7	commerce	commerce	NN
cord-271094-utpg9p5u	60	8	is	be	VBZ
cord-271094-utpg9p5u	60	9	optimizing	optimize	VBG
cord-271094-utpg9p5u	60	10	Digital	Digital	NNP
cord-271094-utpg9p5u	60	11	Inbound	Inbound	NNP
cord-271094-utpg9p5u	60	12	Marketing	Marketing	NNP
cord-271094-utpg9p5u	60	13	in	in	IN
cord-271094-utpg9p5u	60	14	line	line	NN
cord-271094-utpg9p5u	60	15	with	with	IN
cord-271094-utpg9p5u	60	16	the	the	DT
cord-271094-utpg9p5u	60	17	established	establish	VBN
cord-271094-utpg9p5u	60	18	model	model	NN
cord-271094-utpg9p5u	60	19	and	and	CC
cord-271094-utpg9p5u	60	20	identifies	identify	VBZ
cord-271094-utpg9p5u	60	21	differences	difference	NNS
cord-271094-utpg9p5u	60	22	across	across	IN
cord-271094-utpg9p5u	60	23	countries	country	NNS
cord-271094-utpg9p5u	60	24	and	and	CC
cord-271094-utpg9p5u	60	25	by	by	IN
cord-271094-utpg9p5u	60	26	the	the	DT
cord-271094-utpg9p5u	60	27	type	type	NN
cord-271094-utpg9p5u	60	28	of	of	IN
cord-271094-utpg9p5u	60	29	firms	firm	NNS
cord-271094-utpg9p5u	60	30	.	.	.
cord-271094-utpg9p5u	61	1	Emphasis	emphasis	NN
cord-271094-utpg9p5u	61	2	is	be	VBZ
cord-271094-utpg9p5u	61	3	placed	place	VBN
cord-271094-utpg9p5u	61	4	on	on	IN
cord-271094-utpg9p5u	61	5	the	the	DT
cord-271094-utpg9p5u	61	6	marginal	marginal	JJ
cord-271094-utpg9p5u	61	7	analysis	analysis	NN
cord-271094-utpg9p5u	61	8	for	for	IN
cord-271094-utpg9p5u	61	9	the	the	DT
cord-271094-utpg9p5u	61	10	use	use	NN
cord-271094-utpg9p5u	61	11	and	and	CC
cord-271094-utpg9p5u	61	12	readjustment	readjustment	NN
cord-271094-utpg9p5u	61	13	of	of	IN
cord-271094-utpg9p5u	61	14	the	the	DT
cord-271094-utpg9p5u	61	15	set	set	NN
cord-271094-utpg9p5u	61	16	of	of	IN
cord-271094-utpg9p5u	61	17	DIM	dim	NN
cord-271094-utpg9p5u	61	18	techniques	technique	NNS
cord-271094-utpg9p5u	61	19	,	,	,
cord-271094-utpg9p5u	61	20	which	which	WDT
cord-271094-utpg9p5u	61	21	in	in	IN
cord-271094-utpg9p5u	61	22	general	general	JJ
cord-271094-utpg9p5u	61	23	depends	depend	VBZ
cord-271094-utpg9p5u	61	24	on	on	IN
cord-271094-utpg9p5u	61	25	the	the	DT
cord-271094-utpg9p5u	61	26	starting	starting	NN
cord-271094-utpg9p5u	61	27	point	point	NN
cord-271094-utpg9p5u	61	28	of	of	IN
cord-271094-utpg9p5u	61	29	the	the	DT
cord-271094-utpg9p5u	61	30	company	company	NN
cord-271094-utpg9p5u	61	31	.	.	.
cord-271094-utpg9p5u	62	1	As	as	IN
cord-271094-utpg9p5u	62	2	the	the	DT
cord-271094-utpg9p5u	62	3	analysis	analysis	NN
cord-271094-utpg9p5u	62	4	is	be	VBZ
cord-271094-utpg9p5u	62	5	not	not	RB
cord-271094-utpg9p5u	62	6	constant	constant	JJ
cord-271094-utpg9p5u	62	7	,	,	,
cord-271094-utpg9p5u	62	8	it	-PRON-	PRP
cord-271094-utpg9p5u	62	9	has	have	VBZ
cord-271094-utpg9p5u	62	10	to	to	TO
cord-271094-utpg9p5u	62	11	adjust	adjust	VB
cord-271094-utpg9p5u	62	12	to	to	IN
cord-271094-utpg9p5u	62	13	the	the	DT
cord-271094-utpg9p5u	62	14	individual	individual	JJ
cord-271094-utpg9p5u	62	15	situation	situation	NN
cord-271094-utpg9p5u	62	16	of	of	IN
cord-271094-utpg9p5u	62	17	each	each	DT
cord-271094-utpg9p5u	62	18	company	company	NN
cord-271094-utpg9p5u	62	19	to	to	TO
cord-271094-utpg9p5u	62	20	identify	identify	VB
cord-271094-utpg9p5u	62	21	the	the	DT
cord-271094-utpg9p5u	62	22	investments	investment	NNS
cord-271094-utpg9p5u	62	23	in	in	IN
cord-271094-utpg9p5u	62	24	DIM	dim	NN
cord-271094-utpg9p5u	62	25	with	with	IN
cord-271094-utpg9p5u	62	26	the	the	DT
cord-271094-utpg9p5u	62	27	highest	high	JJS
cord-271094-utpg9p5u	62	28	return	return	NN
cord-271094-utpg9p5u	62	29	(	(	-LRB-
cord-271094-utpg9p5u	62	30	individually	individually	RB
cord-271094-utpg9p5u	62	31	and	and	CC
cord-271094-utpg9p5u	62	32	as	as	IN
cord-271094-utpg9p5u	62	33	a	a	DT
cord-271094-utpg9p5u	62	34	mixture	mixture	NN
cord-271094-utpg9p5u	62	35	of	of	IN
cord-271094-utpg9p5u	62	36	techniques	technique	NNS
cord-271094-utpg9p5u	62	37	)	)	-RRB-
cord-271094-utpg9p5u	62	38	.	.	.
cord-271094-utpg9p5u	63	1	In	in	IN
cord-271094-utpg9p5u	63	2	this	this	DT
cord-271094-utpg9p5u	63	3	sense	sense	NN
cord-271094-utpg9p5u	63	4	,	,	,
cord-271094-utpg9p5u	63	5	we	-PRON-	PRP
cord-271094-utpg9p5u	63	6	are	be	VBP
cord-271094-utpg9p5u	63	7	not	not	RB
cord-271094-utpg9p5u	63	8	looking	look	VBG
cord-271094-utpg9p5u	63	9	for	for	IN
cord-271094-utpg9p5u	63	10	a	a	DT
cord-271094-utpg9p5u	63	11	single	single	JJ
cord-271094-utpg9p5u	63	12	governing	governing	NN
cord-271094-utpg9p5u	63	13	rule	rule	NN
cord-271094-utpg9p5u	63	14	based	base	VBN
cord-271094-utpg9p5u	63	15	on	on	IN
cord-271094-utpg9p5u	63	16	competition	competition	NN
cord-271094-utpg9p5u	63	17	,	,	,
cord-271094-utpg9p5u	63	18	but	but	CC
cord-271094-utpg9p5u	63	19	rather	rather	RB
cord-271094-utpg9p5u	63	20	individual	individual	JJ
cord-271094-utpg9p5u	63	21	adjustment	adjustment	NN
cord-271094-utpg9p5u	63	22	guidelines	guideline	NNS
cord-271094-utpg9p5u	63	23	based	base	VBN
cord-271094-utpg9p5u	63	24	on	on	IN
cord-271094-utpg9p5u	63	25	an	an	DT
cord-271094-utpg9p5u	63	26	optimization	optimization	NN
cord-271094-utpg9p5u	63	27	condition	condition	NN
cord-271094-utpg9p5u	63	28	.	.	.
cord-271094-utpg9p5u	64	1	In	in	IN
cord-271094-utpg9p5u	64	2	this	this	DT
cord-271094-utpg9p5u	64	3	process	process	NN
cord-271094-utpg9p5u	64	4	,	,	,
cord-271094-utpg9p5u	64	5	three	three	CD
cord-271094-utpg9p5u	64	6	main	main	JJ
cord-271094-utpg9p5u	64	7	components	component	NNS
cord-271094-utpg9p5u	64	8	are	be	VBP
cord-271094-utpg9p5u	64	9	discussed	discuss	VBN
cord-271094-utpg9p5u	64	10	:	:	:
cord-271094-utpg9p5u	64	11	the	the	DT
cord-271094-utpg9p5u	64	12	management	management	NN
cord-271094-utpg9p5u	64	13	of	of	IN
cord-271094-utpg9p5u	64	14	the	the	DT
cord-271094-utpg9p5u	64	15	technology	technology	NN
cord-271094-utpg9p5u	64	16	on	on	IN
cord-271094-utpg9p5u	64	17	which	which	WDT
cord-271094-utpg9p5u	64	18	SEO	SEO	NNP
cord-271094-utpg9p5u	64	19	and	and	CC
cord-271094-utpg9p5u	64	20	SEM	SEM	NNP
cord-271094-utpg9p5u	64	21	techniques	technique	NNS
cord-271094-utpg9p5u	64	22	are	be	VBP
cord-271094-utpg9p5u	64	23	based	base	VBN
cord-271094-utpg9p5u	64	24	,	,	,
cord-271094-utpg9p5u	64	25	the	the	DT
cord-271094-utpg9p5u	64	26	opportunity	opportunity	NN
cord-271094-utpg9p5u	64	27	cost	cost	NN
cord-271094-utpg9p5u	64	28	derived	derive	VBN
cord-271094-utpg9p5u	64	29	from	from	IN
cord-271094-utpg9p5u	64	30	the	the	DT
cord-271094-utpg9p5u	64	31	market	market	NN
cord-271094-utpg9p5u	64	32	entry	entry	NN
cord-271094-utpg9p5u	64	33	,	,	,
cord-271094-utpg9p5u	64	34	and	and	CC
cord-271094-utpg9p5u	64	35	the	the	DT
cord-271094-utpg9p5u	64	36	different	different	JJ
cord-271094-utpg9p5u	64	37	customer	customer	NN
cord-271094-utpg9p5u	64	38	management	management	NN
cord-271094-utpg9p5u	64	39	strategies	strategy	NNS
cord-271094-utpg9p5u	64	40	applied	apply	VBN
cord-271094-utpg9p5u	64	41	between	between	IN
cord-271094-utpg9p5u	64	42	the	the	DT
cord-271094-utpg9p5u	64	43	marketing	marketing	NN
cord-271094-utpg9p5u	64	44	managers	manager	NNS
cord-271094-utpg9p5u	64	45	of	of	IN
cord-271094-utpg9p5u	64	46	the	the	DT
cord-271094-utpg9p5u	64	47	retail	retail	JJ
cord-271094-utpg9p5u	64	48	companies	company	NNS
cord-271094-utpg9p5u	64	49	of	of	IN
cord-271094-utpg9p5u	64	50	the	the	DT
cord-271094-utpg9p5u	64	51	pure	pure	JJ
cord-271094-utpg9p5u	64	52	player	player	NN
cord-271094-utpg9p5u	64	53	and	and	CC
cord-271094-utpg9p5u	64	54	click	click	VB
cord-271094-utpg9p5u	64	55	and	and	CC
cord-271094-utpg9p5u	64	56	mortar	mortar	NN
cord-271094-utpg9p5u	64	57	retailers	retailer	NNS
cord-271094-utpg9p5u	64	58	.	.	.
cord-271094-utpg9p5u	65	1	Within	within	IN
cord-271094-utpg9p5u	65	2	the	the	DT
cord-271094-utpg9p5u	65	3	context	context	NN
cord-271094-utpg9p5u	65	4	of	of	IN
cord-271094-utpg9p5u	65	5	data	data	NN
cord-271094-utpg9p5u	65	6	-	-	HYPH
cord-271094-utpg9p5u	65	7	driven	drive	VBN
cord-271094-utpg9p5u	65	8	retail	retail	JJ
cord-271094-utpg9p5u	65	9	management	management	NN
cord-271094-utpg9p5u	65	10	of	of	IN
cord-271094-utpg9p5u	65	11	e	e	NN
cord-271094-utpg9p5u	65	12	-	-	NN
cord-271094-utpg9p5u	65	13	commerce	commerce	JJ
cord-271094-utpg9p5u	65	14	websites	website	NNS
cord-271094-utpg9p5u	65	15	,	,	,
cord-271094-utpg9p5u	65	16	we	-PRON-	PRP
cord-271094-utpg9p5u	65	17	systematically	systematically	RB
cord-271094-utpg9p5u	65	18	survey	survey	VBP
cord-271094-utpg9p5u	65	19	the	the	DT
cord-271094-utpg9p5u	65	20	literature	literature	NN
cord-271094-utpg9p5u	65	21	on	on	IN
cord-271094-utpg9p5u	65	22	optimal	optimal	JJ
cord-271094-utpg9p5u	65	23	digital	digital	JJ
cord-271094-utpg9p5u	65	24	marketing	marketing	NN
cord-271094-utpg9p5u	65	25	actions	action	NNS
cord-271094-utpg9p5u	65	26	within	within	IN
cord-271094-utpg9p5u	65	27	a	a	DT
cord-271094-utpg9p5u	65	28	conceptual	conceptual	JJ
cord-271094-utpg9p5u	65	29	framework	framework	NN
cord-271094-utpg9p5u	65	30	of	of	IN
cord-271094-utpg9p5u	65	31	the	the	DT
cord-271094-utpg9p5u	65	32	stages	stage	NNS
cord-271094-utpg9p5u	65	33	of	of	IN
cord-271094-utpg9p5u	65	34	the	the	DT
cord-271094-utpg9p5u	65	35	online	online	JJ
cord-271094-utpg9p5u	65	36	buying	buying	NN
cord-271094-utpg9p5u	65	37	process	process	NN
cord-271094-utpg9p5u	65	38	-	-	:
cord-271094-utpg9p5u	65	39	from	from	IN
cord-271094-utpg9p5u	65	40	attraction	attraction	NN
cord-271094-utpg9p5u	65	41	to	to	IN
cord-271094-utpg9p5u	65	42	loyalty	loyalty	NN
cord-271094-utpg9p5u	65	43	-	-	:
cord-271094-utpg9p5u	65	44	under	under	IN
cord-271094-utpg9p5u	65	45	the	the	DT
cord-271094-utpg9p5u	65	46	roof	roof	NN
cord-271094-utpg9p5u	65	47	of	of	IN
cord-271094-utpg9p5u	65	48	the	the	DT
cord-271094-utpg9p5u	65	49	optimization	optimization	NN
cord-271094-utpg9p5u	65	50	of	of	IN
cord-271094-utpg9p5u	65	51	the	the	DT
cord-271094-utpg9p5u	65	52	marketing	marketing	NN
cord-271094-utpg9p5u	65	53	budget	budget	NN
cord-271094-utpg9p5u	65	54	,	,	,
cord-271094-utpg9p5u	65	55	which	which	WDT
cord-271094-utpg9p5u	65	56	is	be	VBZ
cord-271094-utpg9p5u	65	57	illustrated	illustrate	VBN
cord-271094-utpg9p5u	65	58	in	in	IN
cord-271094-utpg9p5u	65	59	Fig	Fig	NNP
cord-271094-utpg9p5u	65	60	.	.	.
cord-271094-utpg9p5u	66	1	1	1	LS
cord-271094-utpg9p5u	67	1	(	(	-LRB-
cord-271094-utpg9p5u	67	2	This	this	DT
cord-271094-utpg9p5u	67	3	framework	framework	NN
cord-271094-utpg9p5u	67	4	lays	lay	VBZ
cord-271094-utpg9p5u	67	5	out	out	RP
cord-271094-utpg9p5u	67	6	the	the	DT
cord-271094-utpg9p5u	67	7	basis	basis	NN
cord-271094-utpg9p5u	67	8	for	for	IN
cord-271094-utpg9p5u	67	9	the	the	DT
cord-271094-utpg9p5u	67	10	methodological	methodological	JJ
cord-271094-utpg9p5u	67	11	design	design	NN
cord-271094-utpg9p5u	67	12	of	of	IN
cord-271094-utpg9p5u	67	13	the	the	DT
cord-271094-utpg9p5u	67	14	analysis	analysis	NN
cord-271094-utpg9p5u	67	15	,	,	,
cord-271094-utpg9p5u	67	16	explained	explain	VBD
cord-271094-utpg9p5u	67	17	in	in	IN
cord-271094-utpg9p5u	67	18	detail	detail	NN
cord-271094-utpg9p5u	67	19	in	in	IN
cord-271094-utpg9p5u	67	20	section	section	NN
cord-271094-utpg9p5u	67	21	3	3	CD
cord-271094-utpg9p5u	67	22	)	)	-RRB-
cord-271094-utpg9p5u	67	23	.	.	.
cord-271094-utpg9p5u	68	1	That	that	RB
cord-271094-utpg9p5u	68	2	is	is	RB
cord-271094-utpg9p5u	68	3	,	,	,
cord-271094-utpg9p5u	68	4	the	the	DT
cord-271094-utpg9p5u	68	5	research	research	NN
cord-271094-utpg9p5u	68	6	relates	relate	VBZ
cord-271094-utpg9p5u	68	7	to	to	IN
cord-271094-utpg9p5u	68	8	both	both	CC
cord-271094-utpg9p5u	68	9	marketing	marketing	NN
cord-271094-utpg9p5u	68	10	literature	literature	NN
cord-271094-utpg9p5u	68	11	on	on	IN
cord-271094-utpg9p5u	68	12	the	the	DT
cord-271094-utpg9p5u	68	13	buying	buying	NN
cord-271094-utpg9p5u	68	14	process	process	NN
cord-271094-utpg9p5u	68	15	and	and	CC
cord-271094-utpg9p5u	68	16	the	the	DT
cord-271094-utpg9p5u	68	17	economic	economic	JJ
cord-271094-utpg9p5u	68	18	literature	literature	NN
cord-271094-utpg9p5u	68	19	on	on	IN
cord-271094-utpg9p5u	68	20	return	return	NN
cord-271094-utpg9p5u	68	21	and	and	CC
cord-271094-utpg9p5u	68	22	analytical	analytical	JJ
cord-271094-utpg9p5u	68	23	models	model	NNS
cord-271094-utpg9p5u	68	24	of	of	IN
cord-271094-utpg9p5u	68	25	optimization	optimization	NN
cord-271094-utpg9p5u	68	26	within	within	IN
cord-271094-utpg9p5u	68	27	the	the	DT
cord-271094-utpg9p5u	68	28	digital	digital	JJ
cord-271094-utpg9p5u	68	29	environment	environment	NN
cord-271094-utpg9p5u	68	30	.	.	.
cord-271094-utpg9p5u	69	1	Table	table	NN
cord-271094-utpg9p5u	69	2	1	1	CD
cord-271094-utpg9p5u	69	3	provides	provide	VBZ
cord-271094-utpg9p5u	69	4	an	an	DT
cord-271094-utpg9p5u	69	5	overview	overview	NN
cord-271094-utpg9p5u	69	6	of	of	IN
cord-271094-utpg9p5u	69	7	the	the	DT
cord-271094-utpg9p5u	69	8	most	most	RBS
cord-271094-utpg9p5u	69	9	relevant	relevant	JJ
cord-271094-utpg9p5u	69	10	preceding	preceding	NN
cord-271094-utpg9p5u	69	11	studies	study	NNS
cord-271094-utpg9p5u	69	12	and	and	CC
cord-271094-utpg9p5u	69	13	the	the	DT
cord-271094-utpg9p5u	69	14	A.	A.	NNP
cord-271094-utpg9p5u	69	15	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	69	16	and	and	CC
cord-271094-utpg9p5u	69	17	J.M.	J.M.	NNP
cord-271094-utpg9p5u	69	18	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	69	19	Technological	Technological	NNP
cord-271094-utpg9p5u	69	20	Forecasting	Forecasting	NNP
cord-271094-utpg9p5u	69	21	&	&	CC
cord-271094-utpg9p5u	69	22	Social	Social	NNP
cord-271094-utpg9p5u	69	23	Change	Change	NNP
cord-271094-utpg9p5u	69	24	162	162	CD
cord-271094-utpg9p5u	69	25	(	(	-LRB-
cord-271094-utpg9p5u	69	26	2021	2021	CD
cord-271094-utpg9p5u	69	27	)	)	-RRB-
cord-271094-utpg9p5u	70	1	120373	120373	CD
cord-271094-utpg9p5u	70	2	positioning	positioning	NN
cord-271094-utpg9p5u	70	3	of	of	IN
cord-271094-utpg9p5u	70	4	our	-PRON-	PRP$
cord-271094-utpg9p5u	70	5	research	research	NN
cord-271094-utpg9p5u	70	6	,	,	,
cord-271094-utpg9p5u	70	7	which	which	WDT
cord-271094-utpg9p5u	70	8	are	be	VBP
cord-271094-utpg9p5u	70	9	explained	explain	VBN
cord-271094-utpg9p5u	70	10	in	in	IN
cord-271094-utpg9p5u	70	11	detail	detail	NN
cord-271094-utpg9p5u	70	12	in	in	IN
cord-271094-utpg9p5u	70	13	the	the	DT
cord-271094-utpg9p5u	70	14	following	following	NN
cord-271094-utpg9p5u	70	15	within	within	IN
cord-271094-utpg9p5u	70	16	the	the	DT
cord-271094-utpg9p5u	70	17	conceptual	conceptual	JJ
cord-271094-utpg9p5u	70	18	framework	framework	NN
cord-271094-utpg9p5u	70	19	.	.	.
cord-271094-utpg9p5u	71	1	Considering	consider	VBG
cord-271094-utpg9p5u	71	2	the	the	DT
cord-271094-utpg9p5u	71	3	current	current	JJ
cord-271094-utpg9p5u	71	4	level	level	NN
cord-271094-utpg9p5u	71	5	of	of	IN
cord-271094-utpg9p5u	71	6	development	development	NN
cord-271094-utpg9p5u	71	7	of	of	IN
cord-271094-utpg9p5u	71	8	the	the	DT
cord-271094-utpg9p5u	71	9	information	information	NN
cord-271094-utpg9p5u	71	10	system	system	NN
cord-271094-utpg9p5u	71	11	of	of	IN
cord-271094-utpg9p5u	71	12	firms	firm	NNS
cord-271094-utpg9p5u	71	13	,	,	,
cord-271094-utpg9p5u	71	14	an	an	DT
cord-271094-utpg9p5u	71	15	important	important	JJ
cord-271094-utpg9p5u	71	16	part	part	NN
cord-271094-utpg9p5u	71	17	of	of	IN
cord-271094-utpg9p5u	71	18	the	the	DT
cord-271094-utpg9p5u	71	19	communicative	communicative	JJ
cord-271094-utpg9p5u	71	20	interactions	interaction	NNS
cord-271094-utpg9p5u	71	21	of	of	IN
cord-271094-utpg9p5u	71	22	users	user	NNS
cord-271094-utpg9p5u	71	23	with	with	IN
cord-271094-utpg9p5u	71	24	firms	firm	NNS
cord-271094-utpg9p5u	71	25	'	'	POS
cord-271094-utpg9p5u	71	26	websites	website	NNS
cord-271094-utpg9p5u	71	27	can	can	MD
cord-271094-utpg9p5u	71	28	be	be	VB
cord-271094-utpg9p5u	71	29	measured	measure	VBN
cord-271094-utpg9p5u	72	1	(	(	-LRB-
cord-271094-utpg9p5u	72	2	Molodchik	Molodchik	NNP
cord-271094-utpg9p5u	72	3	et	et	NNP
cord-271094-utpg9p5u	72	4	al	al	NNP
cord-271094-utpg9p5u	72	5	.	.	NNP
cord-271094-utpg9p5u	72	6	,	,	,
cord-271094-utpg9p5u	72	7	2018	2018	CD
cord-271094-utpg9p5u	72	8	;	;	:
cord-271094-utpg9p5u	72	9	Opreana	Opreana	NNP
cord-271094-utpg9p5u	72	10	and	and	CC
cord-271094-utpg9p5u	72	11	Vinerean	Vinerean	NNP
cord-271094-utpg9p5u	72	12	,	,	,
cord-271094-utpg9p5u	72	13	2015	2015	CD
cord-271094-utpg9p5u	72	14	;	;	.
cord-271094-utpg9p5u	73	1	Sandvig	Sandvig	NNP
cord-271094-utpg9p5u	73	2	,	,	,
cord-271094-utpg9p5u	73	3	2016	2016	CD
cord-271094-utpg9p5u	73	4	;	;	:
cord-271094-utpg9p5u	73	5	Seitz	Seitz	NNP
cord-271094-utpg9p5u	73	6	et	et	NNP
cord-271094-utpg9p5u	73	7	al	al	NNP
cord-271094-utpg9p5u	73	8	.	.	NNP
cord-271094-utpg9p5u	73	9	,	,	,
cord-271094-utpg9p5u	73	10	2017	2017	CD
cord-271094-utpg9p5u	73	11	)	)	-RRB-
cord-271094-utpg9p5u	73	12	.	.	.
cord-271094-utpg9p5u	74	1	The	the	DT
cord-271094-utpg9p5u	74	2	concept	concept	NN
cord-271094-utpg9p5u	74	3	of	of	IN
cord-271094-utpg9p5u	74	4	service	service	NN
cord-271094-utpg9p5u	74	5	-	-	HYPH
cord-271094-utpg9p5u	74	6	dominant	dominant	JJ
cord-271094-utpg9p5u	74	7	logic	logic	NN
cord-271094-utpg9p5u	74	8	(	(	-LRB-
cord-271094-utpg9p5u	74	9	SDL	SDL	NNP
cord-271094-utpg9p5u	74	10	)	)	-RRB-
cord-271094-utpg9p5u	74	11	is	be	VBZ
cord-271094-utpg9p5u	74	12	restructuring	restructure	VBG
cord-271094-utpg9p5u	74	13	the	the	DT
cord-271094-utpg9p5u	74	14	vision	vision	NN
cord-271094-utpg9p5u	74	15	of	of	IN
cord-271094-utpg9p5u	74	16	research	research	NN
cord-271094-utpg9p5u	74	17	and	and	CC
cord-271094-utpg9p5u	74	18	business	business	NN
cord-271094-utpg9p5u	74	19	practice	practice	NN
cord-271094-utpg9p5u	74	20	.	.	.
cord-271094-utpg9p5u	75	1	Transactional	transactional	JJ
cord-271094-utpg9p5u	75	2	interactions	interaction	NNS
cord-271094-utpg9p5u	75	3	are	be	VBP
cord-271094-utpg9p5u	75	4	likely	likely	JJ
cord-271094-utpg9p5u	75	5	to	to	TO
cord-271094-utpg9p5u	75	6	be	be	VB
cord-271094-utpg9p5u	75	7	used	use	VBN
cord-271094-utpg9p5u	75	8	for	for	IN
cord-271094-utpg9p5u	75	9	service	service	NN
cord-271094-utpg9p5u	75	10	optimization	optimization	NN
cord-271094-utpg9p5u	75	11	,	,	,
cord-271094-utpg9p5u	75	12	with	with	IN
cord-271094-utpg9p5u	75	13	customer	customer	NN
cord-271094-utpg9p5u	75	14	orientation	orientation	NN
cord-271094-utpg9p5u	75	15	being	be	VBG
cord-271094-utpg9p5u	75	16	a	a	DT
cord-271094-utpg9p5u	75	17	critical	critical	JJ
cord-271094-utpg9p5u	75	18	operant	operant	NN
cord-271094-utpg9p5u	75	19	resource	resource	NN
cord-271094-utpg9p5u	75	20	that	that	WDT
cord-271094-utpg9p5u	75	21	can	can	MD
cord-271094-utpg9p5u	75	22	lead	lead	VB
cord-271094-utpg9p5u	75	23	to	to	IN
cord-271094-utpg9p5u	75	24	superior	superior	JJ
cord-271094-utpg9p5u	75	25	market	market	NN
cord-271094-utpg9p5u	75	26	performance	performance	NN
cord-271094-utpg9p5u	75	27	of	of	IN
cord-271094-utpg9p5u	75	28	retailers	retailer	NNS
cord-271094-utpg9p5u	75	29	,	,	,
cord-271094-utpg9p5u	75	30	especially	especially	RB
cord-271094-utpg9p5u	75	31	when	when	WRB
cord-271094-utpg9p5u	75	32	leveraging	leverage	VBG
cord-271094-utpg9p5u	75	33	different	different	JJ
cord-271094-utpg9p5u	75	34	operant	operant	NN
cord-271094-utpg9p5u	75	35	resources	resource	NNS
cord-271094-utpg9p5u	75	36	in	in	IN
cord-271094-utpg9p5u	75	37	the	the	DT
cord-271094-utpg9p5u	75	38	supply	supply	NN
cord-271094-utpg9p5u	75	39	chain	chain	NN
cord-271094-utpg9p5u	76	1	(	(	-LRB-
cord-271094-utpg9p5u	76	2	Beitelspacher	Beitelspacher	NNP
cord-271094-utpg9p5u	76	3	et	et	NNP
cord-271094-utpg9p5u	76	4	al	al	NNP
cord-271094-utpg9p5u	76	5	.	.	NNP
cord-271094-utpg9p5u	76	6	,	,	,
cord-271094-utpg9p5u	76	7	2012	2012	CD
cord-271094-utpg9p5u	76	8	)	)	-RRB-
cord-271094-utpg9p5u	76	9	.	.	.
cord-271094-utpg9p5u	77	1	A	a	DT
cord-271094-utpg9p5u	77	2	concrete	concrete	JJ
cord-271094-utpg9p5u	77	3	example	example	NN
cord-271094-utpg9p5u	77	4	of	of	IN
cord-271094-utpg9p5u	77	5	a	a	DT
cord-271094-utpg9p5u	77	6	customer	customer	NN
cord-271094-utpg9p5u	77	7	-	-	HYPH
cord-271094-utpg9p5u	77	8	oriented	orient	VBN
cord-271094-utpg9p5u	77	9	service	service	NN
cord-271094-utpg9p5u	77	10	-	-	HYPH
cord-271094-utpg9p5u	77	11	based	base	VBN
cord-271094-utpg9p5u	77	12	resource	resource	NN
cord-271094-utpg9p5u	77	13	is	be	VBZ
cord-271094-utpg9p5u	77	14	providing	provide	VBG
cord-271094-utpg9p5u	77	15	a	a	DT
cord-271094-utpg9p5u	77	16	direct	direct	JJ
cord-271094-utpg9p5u	77	17	link	link	NN
cord-271094-utpg9p5u	77	18	from	from	IN
cord-271094-utpg9p5u	77	19	the	the	DT
cord-271094-utpg9p5u	77	20	corporate	corporate	JJ
cord-271094-utpg9p5u	77	21	website	website	NN
cord-271094-utpg9p5u	77	22	homepage	homepage	NN
cord-271094-utpg9p5u	77	23	to	to	IN
cord-271094-utpg9p5u	77	24	the	the	DT
cord-271094-utpg9p5u	77	25	e	e	NN
cord-271094-utpg9p5u	77	26	-	-	NN
cord-271094-utpg9p5u	77	27	commerce	commerce	NN
cord-271094-utpg9p5u	77	28	site	site	NN
cord-271094-utpg9p5u	77	29	of	of	IN
cord-271094-utpg9p5u	77	30	the	the	DT
cord-271094-utpg9p5u	77	31	firm	firm	NN
cord-271094-utpg9p5u	77	32	,	,	,
cord-271094-utpg9p5u	77	33	which	which	WDT
cord-271094-utpg9p5u	77	34	is	be	VBZ
cord-271094-utpg9p5u	77	35	still	still	RB
cord-271094-utpg9p5u	77	36	observed	observe	VBN
cord-271094-utpg9p5u	77	37	with	with	IN
cord-271094-utpg9p5u	77	38	a	a	DT
cord-271094-utpg9p5u	77	39	certain	certain	JJ
cord-271094-utpg9p5u	77	40	delay	delay	NN
cord-271094-utpg9p5u	77	41	in	in	IN
cord-271094-utpg9p5u	77	42	some	some	DT
cord-271094-utpg9p5u	77	43	concrete	concrete	JJ
cord-271094-utpg9p5u	77	44	markets	market	NNS
cord-271094-utpg9p5u	77	45	for	for	IN
cord-271094-utpg9p5u	77	46	food	food	NN
cord-271094-utpg9p5u	77	47	and	and	CC
cord-271094-utpg9p5u	77	48	beverage	beverage	NN
cord-271094-utpg9p5u	77	49	products	product	NNS
cord-271094-utpg9p5u	78	1	(	(	-LRB-
cord-271094-utpg9p5u	78	2	Festa	Festa	NNP
cord-271094-utpg9p5u	78	3	et	et	FW
cord-271094-utpg9p5u	78	4	al	al	NNP
cord-271094-utpg9p5u	78	5	.	.	NNP
cord-271094-utpg9p5u	78	6	,	,	,
cord-271094-utpg9p5u	78	7	2019	2019	CD
cord-271094-utpg9p5u	78	8	)	)	-RRB-
cord-271094-utpg9p5u	78	9	.	.	.
cord-271094-utpg9p5u	79	1	E	e	NN
cord-271094-utpg9p5u	79	2	-	-	NN
cord-271094-utpg9p5u	79	3	commerce	commerce	JJ
cord-271094-utpg9p5u	79	4	retailers	retailer	NNS
cord-271094-utpg9p5u	79	5	should	should	MD
cord-271094-utpg9p5u	79	6	take	take	VB
cord-271094-utpg9p5u	79	7	advantage	advantage	NN
cord-271094-utpg9p5u	79	8	of	of	IN
cord-271094-utpg9p5u	79	9	the	the	DT
cord-271094-utpg9p5u	79	10	amount	amount	NN
cord-271094-utpg9p5u	79	11	of	of	IN
cord-271094-utpg9p5u	79	12	data	datum	NNS
cord-271094-utpg9p5u	79	13	available	available	JJ
cord-271094-utpg9p5u	79	14	to	to	TO
cord-271094-utpg9p5u	79	15	optimize	optimize	VB
cord-271094-utpg9p5u	79	16	their	-PRON-	PRP$
cord-271094-utpg9p5u	79	17	web	web	NN
cord-271094-utpg9p5u	79	18	activity	activity	NN
cord-271094-utpg9p5u	80	1	(	(	-LRB-
cord-271094-utpg9p5u	80	2	Barile	Barile	NNP
cord-271094-utpg9p5u	80	3	et	et	NNP
cord-271094-utpg9p5u	80	4	al	al	NNP
cord-271094-utpg9p5u	80	5	.	.	NNP
cord-271094-utpg9p5u	80	6	,	,	,
cord-271094-utpg9p5u	80	7	2018	2018	CD
cord-271094-utpg9p5u	80	8	)	)	-RRB-
cord-271094-utpg9p5u	80	9	and	and	CC
cord-271094-utpg9p5u	80	10	consider	consider	VB
cord-271094-utpg9p5u	80	11	that	that	IN
cord-271094-utpg9p5u	80	12	their	-PRON-	PRP$
cord-271094-utpg9p5u	80	13	competitors	competitor	NNS
cord-271094-utpg9p5u	80	14	will	will	MD
cord-271094-utpg9p5u	80	15	also	also	RB
cord-271094-utpg9p5u	80	16	do	do	VB
cord-271094-utpg9p5u	80	17	so	so	RB
cord-271094-utpg9p5u	81	1	(	(	-LRB-
cord-271094-utpg9p5u	81	2	Croll	Croll	NNP
cord-271094-utpg9p5u	81	3	and	and	CC
cord-271094-utpg9p5u	81	4	Yoskovitz	Yoskovitz	NNP
cord-271094-utpg9p5u	81	5	,	,	,
cord-271094-utpg9p5u	81	6	2013	2013	CD
cord-271094-utpg9p5u	81	7	)	)	-RRB-
cord-271094-utpg9p5u	81	8	.	.	.
cord-271094-utpg9p5u	82	1	There	there	EX
cord-271094-utpg9p5u	82	2	is	be	VBZ
cord-271094-utpg9p5u	82	3	a	a	DT
cord-271094-utpg9p5u	82	4	need	need	NN
cord-271094-utpg9p5u	82	5	for	for	IN
cord-271094-utpg9p5u	82	6	a	a	DT
cord-271094-utpg9p5u	82	7	systematic	systematic	JJ
cord-271094-utpg9p5u	82	8	process	process	NN
cord-271094-utpg9p5u	82	9	to	to	TO
cord-271094-utpg9p5u	82	10	define	define	VB
cord-271094-utpg9p5u	82	11	and	and	CC
cord-271094-utpg9p5u	82	12	readjust	readjust	VB
cord-271094-utpg9p5u	82	13	the	the	DT
cord-271094-utpg9p5u	82	14	use	use	NN
cord-271094-utpg9p5u	82	15	of	of	IN
cord-271094-utpg9p5u	82	16	new	new	JJ
cord-271094-utpg9p5u	82	17	digital	digital	JJ
cord-271094-utpg9p5u	82	18	marketing	marketing	NN
cord-271094-utpg9p5u	82	19	techniques	technique	NNS
cord-271094-utpg9p5u	82	20	(	(	-LRB-
cord-271094-utpg9p5u	82	21	Goldfarb	Goldfarb	NNP
cord-271094-utpg9p5u	82	22	,	,	,
cord-271094-utpg9p5u	82	23	2002	2002	CD
cord-271094-utpg9p5u	82	24	;	;	:
cord-271094-utpg9p5u	82	25	Clarke	Clarke	NNP
cord-271094-utpg9p5u	82	26	and	and	CC
cord-271094-utpg9p5u	82	27	Jansen	Jansen	NNP
cord-271094-utpg9p5u	82	28	,	,	,
cord-271094-utpg9p5u	82	29	2017	2017	CD
cord-271094-utpg9p5u	82	30	)	)	-RRB-
cord-271094-utpg9p5u	82	31	.	.	.
cord-271094-utpg9p5u	83	1	Retail	retail	NN
cord-271094-utpg9p5u	83	2	is	be	VBZ
cord-271094-utpg9p5u	83	3	one	one	CD
cord-271094-utpg9p5u	83	4	of	of	IN
cord-271094-utpg9p5u	83	5	the	the	DT
cord-271094-utpg9p5u	83	6	sectors	sector	NNS
cord-271094-utpg9p5u	83	7	in	in	IN
cord-271094-utpg9p5u	83	8	which	which	WDT
cord-271094-utpg9p5u	83	9	digitalization	digitalization	NN
cord-271094-utpg9p5u	83	10	has	have	VBZ
cord-271094-utpg9p5u	83	11	had	have	VBN
cord-271094-utpg9p5u	83	12	the	the	DT
cord-271094-utpg9p5u	83	13	greatest	great	JJS
cord-271094-utpg9p5u	83	14	impact	impact	NN
cord-271094-utpg9p5u	83	15	.	.	.
cord-271094-utpg9p5u	84	1	For	for	IN
cord-271094-utpg9p5u	84	2	their	-PRON-	PRP$
cord-271094-utpg9p5u	84	3	strategic	strategic	JJ
cord-271094-utpg9p5u	84	4	decision	decision	NN
cord-271094-utpg9p5u	84	5	-	-	HYPH
cord-271094-utpg9p5u	84	6	making	making	NN
cord-271094-utpg9p5u	84	7	,	,	,
cord-271094-utpg9p5u	84	8	the	the	DT
cord-271094-utpg9p5u	84	9	marketing	marketing	NN
cord-271094-utpg9p5u	84	10	managers	manager	NNS
cord-271094-utpg9p5u	84	11	of	of	IN
cord-271094-utpg9p5u	84	12	the	the	DT
cord-271094-utpg9p5u	84	13	sector	sector	NN
cord-271094-utpg9p5u	84	14	require	require	VBP
cord-271094-utpg9p5u	84	15	precise	precise	JJ
cord-271094-utpg9p5u	84	16	studies	study	NNS
cord-271094-utpg9p5u	84	17	of	of	IN
cord-271094-utpg9p5u	84	18	consumer	consumer	NN
cord-271094-utpg9p5u	84	19	behavior	behavior	NN
cord-271094-utpg9p5u	84	20	that	that	WDT
cord-271094-utpg9p5u	84	21	consider	consider	VBP
cord-271094-utpg9p5u	84	22	cross	cross	JJ
cord-271094-utpg9p5u	84	23	-	-	JJ
cord-271094-utpg9p5u	84	24	platform	platform	JJ
cord-271094-utpg9p5u	84	25	access	access	NN
cord-271094-utpg9p5u	84	26	to	to	IN
cord-271094-utpg9p5u	84	27	their	-PRON-	PRP$
cord-271094-utpg9p5u	84	28	sales	sale	NNS
cord-271094-utpg9p5u	84	29	channels	channel	NNS
cord-271094-utpg9p5u	84	30	(	(	-LRB-
cord-271094-utpg9p5u	84	31	Hänninen	Hänninen	NNP
cord-271094-utpg9p5u	84	32	et	et	NNP
cord-271094-utpg9p5u	84	33	al	al	NNP
cord-271094-utpg9p5u	84	34	.	.	NNP
cord-271094-utpg9p5u	84	35	,	,	,
cord-271094-utpg9p5u	84	36	2018	2018	CD
cord-271094-utpg9p5u	84	37	)	)	-RRB-
cord-271094-utpg9p5u	84	38	.	.	.
cord-271094-utpg9p5u	85	1	It	-PRON-	PRP
cord-271094-utpg9p5u	85	2	is	be	VBZ
cord-271094-utpg9p5u	85	3	possible	possible	JJ
cord-271094-utpg9p5u	85	4	to	to	TO
cord-271094-utpg9p5u	85	5	identify	identify	VB
cord-271094-utpg9p5u	85	6	and	and	CC
cord-271094-utpg9p5u	85	7	control	control	VB
cord-271094-utpg9p5u	85	8	KPIs	kpi	NNS
cord-271094-utpg9p5u	85	9	and	and	CC
cord-271094-utpg9p5u	85	10	business	business	NN
cord-271094-utpg9p5u	85	11	indicators	indicator	NNS
cord-271094-utpg9p5u	85	12	through	through	IN
cord-271094-utpg9p5u	85	13	new	new	JJ
cord-271094-utpg9p5u	85	14	digital	digital	JJ
cord-271094-utpg9p5u	85	15	tools	tool	NNS
cord-271094-utpg9p5u	85	16	and	and	CC
cord-271094-utpg9p5u	85	17	measurement	measurement	NN
cord-271094-utpg9p5u	85	18	techniques	technique	NNS
cord-271094-utpg9p5u	85	19	for	for	IN
cord-271094-utpg9p5u	85	20	audiences	audience	NNS
cord-271094-utpg9p5u	85	21	on	on	IN
cord-271094-utpg9p5u	85	22	the	the	DT
cord-271094-utpg9p5u	85	23	website	website	NN
cord-271094-utpg9p5u	85	24	,	,	,
cord-271094-utpg9p5u	85	25	both	both	CC
cord-271094-utpg9p5u	85	26	as	as	IN
cord-271094-utpg9p5u	85	27	quantitative	quantitative	JJ
cord-271094-utpg9p5u	85	28	(	(	-LRB-
cord-271094-utpg9p5u	85	29	Saura	Saura	NNP
cord-271094-utpg9p5u	85	30	et	et	NNP
cord-271094-utpg9p5u	85	31	al	al	NNP
cord-271094-utpg9p5u	85	32	.	.	NNP
cord-271094-utpg9p5u	85	33	,	,	,
cord-271094-utpg9p5u	85	34	2017	2017	CD
cord-271094-utpg9p5u	85	35	)	)	-RRB-
cord-271094-utpg9p5u	85	36	and	and	CC
cord-271094-utpg9p5u	85	37	qualitative	qualitative	JJ
cord-271094-utpg9p5u	85	38	analysis	analysis	NN
cord-271094-utpg9p5u	85	39	(	(	-LRB-
cord-271094-utpg9p5u	85	40	Aulkemeier	Aulkemeier	NNP
cord-271094-utpg9p5u	85	41	et	et	NNP
cord-271094-utpg9p5u	85	42	al	al	NNP
cord-271094-utpg9p5u	85	43	.	.	NNP
cord-271094-utpg9p5u	85	44	,	,	,
cord-271094-utpg9p5u	85	45	2016	2016	CD
cord-271094-utpg9p5u	85	46	)	)	-RRB-
cord-271094-utpg9p5u	85	47	.	.	.
cord-271094-utpg9p5u	86	1	This	this	DT
cord-271094-utpg9p5u	86	2	implies	imply	VBZ
cord-271094-utpg9p5u	86	3	a	a	DT
cord-271094-utpg9p5u	86	4	new	new	JJ
cord-271094-utpg9p5u	86	5	way	way	NN
cord-271094-utpg9p5u	86	6	of	of	IN
cord-271094-utpg9p5u	86	7	management	management	NN
cord-271094-utpg9p5u	86	8	,	,	,
cord-271094-utpg9p5u	86	9	in	in	IN
cord-271094-utpg9p5u	86	10	which	which	WDT
cord-271094-utpg9p5u	86	11	fast	fast	JJ
cord-271094-utpg9p5u	86	12	and	and	CC
cord-271094-utpg9p5u	86	13	precise	precise	JJ
cord-271094-utpg9p5u	86	14	access	access	NN
cord-271094-utpg9p5u	86	15	to	to	IN
cord-271094-utpg9p5u	86	16	information	information	NN
cord-271094-utpg9p5u	86	17	plays	play	VBZ
cord-271094-utpg9p5u	86	18	a	a	DT
cord-271094-utpg9p5u	86	19	fundamental	fundamental	JJ
cord-271094-utpg9p5u	86	20	role	role	NN
cord-271094-utpg9p5u	86	21	(	(	-LRB-
cord-271094-utpg9p5u	86	22	Breugelmans	Breugelmans	NNP
cord-271094-utpg9p5u	86	23	and	and	CC
cord-271094-utpg9p5u	86	24	Campo	Campo	NNP
cord-271094-utpg9p5u	86	25	,	,	,
cord-271094-utpg9p5u	86	26	2016	2016	CD
cord-271094-utpg9p5u	86	27	)	)	-RRB-
cord-271094-utpg9p5u	86	28	.	.	.
cord-271094-utpg9p5u	87	1	For	for	IN
cord-271094-utpg9p5u	87	2	the	the	DT
cord-271094-utpg9p5u	87	3	analysis	analysis	NN
cord-271094-utpg9p5u	87	4	of	of	IN
cord-271094-utpg9p5u	87	5	traditional	traditional	JJ
cord-271094-utpg9p5u	87	6	marketing	marketing	NN
cord-271094-utpg9p5u	87	7	,	,	,
cord-271094-utpg9p5u	87	8	there	there	EX
cord-271094-utpg9p5u	87	9	are	be	VBP
cord-271094-utpg9p5u	87	10	several	several	JJ
cord-271094-utpg9p5u	87	11	analytical	analytical	JJ
cord-271094-utpg9p5u	87	12	models	model	NNS
cord-271094-utpg9p5u	87	13	of	of	IN
cord-271094-utpg9p5u	87	14	decision	decision	NN
cord-271094-utpg9p5u	87	15	-	-	HYPH
cord-271094-utpg9p5u	87	16	making	make	VBG
cord-271094-utpg9p5u	87	17	regarding	regard	VBG
cord-271094-utpg9p5u	87	18	marketing	marketing	NN
cord-271094-utpg9p5u	87	19	expenses	expense	NNS
cord-271094-utpg9p5u	87	20	.	.	.
cord-271094-utpg9p5u	88	1	One	one	CD
cord-271094-utpg9p5u	88	2	of	of	IN
cord-271094-utpg9p5u	88	3	the	the	DT
cord-271094-utpg9p5u	88	4	best	well	RBS
cord-271094-utpg9p5u	88	5	known	know	VBN
cord-271094-utpg9p5u	88	6	is	be	VBZ
cord-271094-utpg9p5u	88	7	the	the	DT
cord-271094-utpg9p5u	88	8	Dorfman	Dorfman	NNP
cord-271094-utpg9p5u	88	9	and	and	CC
cord-271094-utpg9p5u	88	10	Steiner	Steiner	NNP
cord-271094-utpg9p5u	88	11	(	(	-LRB-
cord-271094-utpg9p5u	88	12	1954	1954	CD
cord-271094-utpg9p5u	88	13	)	)	-RRB-
cord-271094-utpg9p5u	88	14	model	model	NN
cord-271094-utpg9p5u	88	15	,	,	,
cord-271094-utpg9p5u	88	16	based	base	VBN
cord-271094-utpg9p5u	88	17	on	on	IN
cord-271094-utpg9p5u	88	18	a	a	DT
cord-271094-utpg9p5u	88	19	marginalist	marginalist	NN
cord-271094-utpg9p5u	88	20	analysis	analysis	NN
cord-271094-utpg9p5u	88	21	with	with	IN
cord-271094-utpg9p5u	88	22	a	a	DT
cord-271094-utpg9p5u	88	23	microeconomic	microeconomic	JJ
cord-271094-utpg9p5u	88	24	approach	approach	NN
cord-271094-utpg9p5u	88	25	.	.	.
cord-271094-utpg9p5u	89	1	Concretely	concretely	RB
cord-271094-utpg9p5u	89	2	,	,	,
cord-271094-utpg9p5u	89	3	their	-PRON-	PRP$
cord-271094-utpg9p5u	89	4	analytical	analytical	JJ
cord-271094-utpg9p5u	89	5	model	model	NN
cord-271094-utpg9p5u	89	6	shows	show	VBZ
cord-271094-utpg9p5u	89	7	that	that	IN
cord-271094-utpg9p5u	89	8	if	if	IN
cord-271094-utpg9p5u	89	9	the	the	DT
cord-271094-utpg9p5u	89	10	demand	demand	NN
cord-271094-utpg9p5u	89	11	is	be	VBZ
cord-271094-utpg9p5u	89	12	sensitive	sensitive	JJ
cord-271094-utpg9p5u	89	13	to	to	IN
cord-271094-utpg9p5u	89	14	advertising	advertising	NN
cord-271094-utpg9p5u	89	15	,	,	,
cord-271094-utpg9p5u	89	16	the	the	DT
cord-271094-utpg9p5u	89	17	optimality	optimality	NN
cord-271094-utpg9p5u	89	18	condition	condition	NN
cord-271094-utpg9p5u	89	19	for	for	IN
cord-271094-utpg9p5u	89	20	maximizing	maximize	VBG
cord-271094-utpg9p5u	89	21	profits	profit	NNS
cord-271094-utpg9p5u	89	22	is	be	VBZ
cord-271094-utpg9p5u	89	23	based	base	VBN
cord-271094-utpg9p5u	89	24	on	on	IN
cord-271094-utpg9p5u	89	25	the	the	DT
cord-271094-utpg9p5u	89	26	marginal	marginal	JJ
cord-271094-utpg9p5u	89	27	return	return	NN
cord-271094-utpg9p5u	89	28	,	,	,
cord-271094-utpg9p5u	89	29	and	and	CC
cord-271094-utpg9p5u	89	30	the	the	DT
cord-271094-utpg9p5u	89	31	marginal	marginal	JJ
cord-271094-utpg9p5u	89	32	cost	cost	NN
cord-271094-utpg9p5u	89	33	of	of	IN
cord-271094-utpg9p5u	89	34	an	an	DT
cord-271094-utpg9p5u	89	35	additional	additional	JJ
cord-271094-utpg9p5u	89	36	dollar	dollar	NN
cord-271094-utpg9p5u	89	37	spent	spend	VBN
cord-271094-utpg9p5u	89	38	on	on	IN
cord-271094-utpg9p5u	89	39	ads	ad	NNS
cord-271094-utpg9p5u	89	40	,	,	,
cord-271094-utpg9p5u	89	41	which	which	WDT
cord-271094-utpg9p5u	89	42	has	have	VBZ
cord-271094-utpg9p5u	89	43	established	establish	VBN
cord-271094-utpg9p5u	89	44	as	as	IN
cord-271094-utpg9p5u	89	45	a	a	DT
cord-271094-utpg9p5u	89	46	fundamental	fundamental	JJ
cord-271094-utpg9p5u	89	47	theory	theory	NN
cord-271094-utpg9p5u	89	48	in	in	IN
cord-271094-utpg9p5u	89	49	management	management	NN
cord-271094-utpg9p5u	89	50	and	and	CC
cord-271094-utpg9p5u	89	51	industrial	industrial	JJ
cord-271094-utpg9p5u	89	52	organization	organization	NN
cord-271094-utpg9p5u	89	53	(	(	-LRB-
cord-271094-utpg9p5u	89	54	Wierenga	Wierenga	NNP
cord-271094-utpg9p5u	89	55	,	,	,
cord-271094-utpg9p5u	89	56	2008	2008	CD
cord-271094-utpg9p5u	89	57	;	;	:
cord-271094-utpg9p5u	89	58	Froeb	Froeb	NNP
cord-271094-utpg9p5u	89	59	et	et	NNP
cord-271094-utpg9p5u	89	60	al	al	NNP
cord-271094-utpg9p5u	89	61	.	.	NNP
cord-271094-utpg9p5u	89	62	,	,	,
cord-271094-utpg9p5u	89	63	2018	2018	CD
cord-271094-utpg9p5u	89	64	;	;	.
cord-271094-utpg9p5u	90	1	Bellflamme	Bellflamme	NNP
cord-271094-utpg9p5u	90	2	and	and	CC
cord-271094-utpg9p5u	90	3	Peitz	Peitz	NNP
cord-271094-utpg9p5u	90	4	,	,	,
cord-271094-utpg9p5u	90	5	2015	2015	CD
cord-271094-utpg9p5u	90	6	;	;	:
cord-271094-utpg9p5u	90	7	Bagwell	Bagwell	NNP
cord-271094-utpg9p5u	90	8	,	,	,
cord-271094-utpg9p5u	90	9	2007	2007	CD
cord-271094-utpg9p5u	90	10	)	)	-RRB-
cord-271094-utpg9p5u	90	11	.	.	.
cord-271094-utpg9p5u	91	1	Considering	consider	VBG
cord-271094-utpg9p5u	91	2	the	the	DT
cord-271094-utpg9p5u	91	3	marketing	marketing	NN
cord-271094-utpg9p5u	91	4	literature	literature	NN
cord-271094-utpg9p5u	91	5	,	,	,
cord-271094-utpg9p5u	91	6	after	after	IN
cord-271094-utpg9p5u	91	7	the	the	DT
cord-271094-utpg9p5u	91	8	publication	publication	NN
cord-271094-utpg9p5u	91	9	of	of	IN
cord-271094-utpg9p5u	91	10	the	the	DT
cord-271094-utpg9p5u	91	11	fundamental	fundamental	JJ
cord-271094-utpg9p5u	91	12	theorem	theorem	NN
cord-271094-utpg9p5u	91	13	of	of	IN
cord-271094-utpg9p5u	91	14	Kotler	Kotler	NNP
cord-271094-utpg9p5u	91	15	(	(	-LRB-
cord-271094-utpg9p5u	91	16	1967	1967	CD
cord-271094-utpg9p5u	91	17	)	)	-RRB-
cord-271094-utpg9p5u	91	18	,	,	,
cord-271094-utpg9p5u	91	19	which	which	WDT
cord-271094-utpg9p5u	91	20	proposed	propose	VBD
cord-271094-utpg9p5u	91	21	a	a	DT
cord-271094-utpg9p5u	91	22	proportional	proportional	JJ
cord-271094-utpg9p5u	91	23	relationship	relationship	NN
cord-271094-utpg9p5u	91	24	between	between	IN
cord-271094-utpg9p5u	91	25	the	the	DT
cord-271094-utpg9p5u	91	26	marketing	marketing	NN
cord-271094-utpg9p5u	91	27	effort	effort	NN
cord-271094-utpg9p5u	91	28	and	and	CC
cord-271094-utpg9p5u	91	29	the	the	DT
cord-271094-utpg9p5u	91	30	sales	sale	NNS
cord-271094-utpg9p5u	91	31	or	or	CC
cord-271094-utpg9p5u	91	32	market	market	NN
cord-271094-utpg9p5u	91	33	share	share	NN
cord-271094-utpg9p5u	91	34	,	,	,
cord-271094-utpg9p5u	91	35	a	a	DT
cord-271094-utpg9p5u	91	36	wide	wide	JJ
cord-271094-utpg9p5u	91	37	variety	variety	NN
cord-271094-utpg9p5u	91	38	of	of	IN
cord-271094-utpg9p5u	91	39	methods	method	NNS
cord-271094-utpg9p5u	91	40	-theoretical	-theoretical	JJ
cord-271094-utpg9p5u	91	41	,	,	,
cord-271094-utpg9p5u	91	42	econometric	econometric	JJ
cord-271094-utpg9p5u	91	43	or	or	CC
cord-271094-utpg9p5u	91	44	rules	rule	NNS
cord-271094-utpg9p5u	91	45	of	of	IN
cord-271094-utpg9p5u	91	46	thumb	thumb	NN
cord-271094-utpg9p5u	92	1	-emerged	-emerged	JJ
cord-271094-utpg9p5u	92	2	with	with	IN
cord-271094-utpg9p5u	92	3	the	the	DT
cord-271094-utpg9p5u	92	4	objective	objective	NN
cord-271094-utpg9p5u	92	5	to	to	TO
cord-271094-utpg9p5u	92	6	improve	improve	VB
cord-271094-utpg9p5u	92	7	the	the	DT
cord-271094-utpg9p5u	92	8	efficacy	efficacy	NN
cord-271094-utpg9p5u	92	9	of	of	IN
cord-271094-utpg9p5u	92	10	marketing	marketing	NN
cord-271094-utpg9p5u	92	11	actions	action	NNS
cord-271094-utpg9p5u	92	12	and	and	CC
cord-271094-utpg9p5u	92	13	the	the	DT
cord-271094-utpg9p5u	92	14	allocation	allocation	NN
cord-271094-utpg9p5u	92	15	of	of	IN
cord-271094-utpg9p5u	92	16	the	the	DT
cord-271094-utpg9p5u	92	17	marketing	marketing	NN
cord-271094-utpg9p5u	92	18	budget	budget	NN
cord-271094-utpg9p5u	92	19	(	(	-LRB-
cord-271094-utpg9p5u	92	20	Jones	Jones	NNP
cord-271094-utpg9p5u	92	21	,	,	,
cord-271094-utpg9p5u	92	22	1990	1990	CD
cord-271094-utpg9p5u	92	23	;	;	:
cord-271094-utpg9p5u	92	24	Corfman	Corfman	NNP
cord-271094-utpg9p5u	92	25	and	and	CC
cord-271094-utpg9p5u	92	26	Lehmann	Lehmann	NNP
cord-271094-utpg9p5u	92	27	1994	1994	CD
cord-271094-utpg9p5u	92	28	)	)	-RRB-
cord-271094-utpg9p5u	92	29	.	.	.
cord-271094-utpg9p5u	93	1	With	with	IN
cord-271094-utpg9p5u	93	2	the	the	DT
cord-271094-utpg9p5u	93	3	digitalization	digitalization	NN
cord-271094-utpg9p5u	93	4	of	of	IN
cord-271094-utpg9p5u	93	5	marketing	marketing	NN
cord-271094-utpg9p5u	93	6	,	,	,
cord-271094-utpg9p5u	93	7	the	the	DT
cord-271094-utpg9p5u	93	8	relation	relation	NN
cord-271094-utpg9p5u	93	9	between	between	IN
cord-271094-utpg9p5u	93	10	effort	effort	NN
cord-271094-utpg9p5u	93	11	and	and	CC
cord-271094-utpg9p5u	93	12	sales	sale	NNS
cord-271094-utpg9p5u	93	13	is	be	VBZ
cord-271094-utpg9p5u	93	14	used	use	VBN
cord-271094-utpg9p5u	93	15	to	to	TO
cord-271094-utpg9p5u	93	16	analyze	analyze	VB
cord-271094-utpg9p5u	93	17	the	the	DT
cord-271094-utpg9p5u	93	18	conversion	conversion	NN
cord-271094-utpg9p5u	93	19	rate	rate	NN
cord-271094-utpg9p5u	93	20	(	(	-LRB-
cord-271094-utpg9p5u	93	21	Moe	Moe	NNP
cord-271094-utpg9p5u	93	22	and	and	CC
cord-271094-utpg9p5u	93	23	Fader	Fader	NNP
cord-271094-utpg9p5u	93	24	,	,	,
cord-271094-utpg9p5u	93	25	2004	2004	CD
cord-271094-utpg9p5u	93	26	)	)	-RRB-
cord-271094-utpg9p5u	93	27	and	and	CC
cord-271094-utpg9p5u	93	28	the	the	DT
cord-271094-utpg9p5u	93	29	allocation	allocation	NN
cord-271094-utpg9p5u	93	30	and	and	CC
cord-271094-utpg9p5u	93	31	interaction	interaction	NN
cord-271094-utpg9p5u	93	32	of	of	IN
cord-271094-utpg9p5u	93	33	resources	resource	NNS
cord-271094-utpg9p5u	93	34	used	use	VBN
cord-271094-utpg9p5u	93	35	in	in	IN
cord-271094-utpg9p5u	93	36	the	the	DT
cord-271094-utpg9p5u	93	37	offline	offline	JJ
cord-271094-utpg9p5u	93	38	and	and	CC
cord-271094-utpg9p5u	93	39	online	online	JJ
cord-271094-utpg9p5u	93	40	channels	channel	NNS
cord-271094-utpg9p5u	93	41	(	(	-LRB-
cord-271094-utpg9p5u	93	42	Wiesel	Wiesel	NNP
cord-271094-utpg9p5u	93	43	et	et	NNP
cord-271094-utpg9p5u	93	44	al	al	NNP
cord-271094-utpg9p5u	93	45	.	.	NNP
cord-271094-utpg9p5u	93	46	,	,	,
cord-271094-utpg9p5u	93	47	2010	2010	CD
cord-271094-utpg9p5u	93	48	;	;	:
cord-271094-utpg9p5u	93	49	Banerjee	Banerjee	NNP
cord-271094-utpg9p5u	93	50	and	and	CC
cord-271094-utpg9p5u	93	51	Bhardwaj	Bhardwaj	NNP
cord-271094-utpg9p5u	93	52	,	,	,
cord-271094-utpg9p5u	93	53	2019	2019	CD
cord-271094-utpg9p5u	93	54	)	)	-RRB-
cord-271094-utpg9p5u	93	55	.	.	.
cord-271094-utpg9p5u	94	1	The	the	DT
cord-271094-utpg9p5u	94	2	study	study	NN
cord-271094-utpg9p5u	94	3	by	by	IN
cord-271094-utpg9p5u	94	4	Wiesel	Wiesel	NNP
cord-271094-utpg9p5u	94	5	et	et	NNP
cord-271094-utpg9p5u	94	6	al	al	NNP
cord-271094-utpg9p5u	94	7	.	.	.
cord-271094-utpg9p5u	95	1	(	(	-LRB-
cord-271094-utpg9p5u	95	2	2010	2010	CD
cord-271094-utpg9p5u	95	3	)	)	-RRB-
cord-271094-utpg9p5u	95	4	offers	offer	VBZ
cord-271094-utpg9p5u	95	5	an	an	DT
cord-271094-utpg9p5u	95	6	empirical	empirical	JJ
cord-271094-utpg9p5u	95	7	example	example	NN
cord-271094-utpg9p5u	95	8	of	of	IN
cord-271094-utpg9p5u	95	9	how	how	WRB
cord-271094-utpg9p5u	95	10	different	different	JJ
cord-271094-utpg9p5u	95	11	online	online	RB
cord-271094-utpg9p5u	95	12	and	and	CC
cord-271094-utpg9p5u	95	13	offline	offline	JJ
cord-271094-utpg9p5u	95	14	marketing	marketing	NN
cord-271094-utpg9p5u	95	15	activities	activity	NNS
cord-271094-utpg9p5u	95	16	(	(	-LRB-
cord-271094-utpg9p5u	95	17	Flyer	Flyer	NNP
cord-271094-utpg9p5u	95	18	,	,	,
cord-271094-utpg9p5u	95	19	AdWords	AdWords	NNP
cord-271094-utpg9p5u	95	20	,	,	,
cord-271094-utpg9p5u	95	21	Discount	Discount	NNP
cord-271094-utpg9p5u	95	22	,	,	,
cord-271094-utpg9p5u	95	23	etc	etc	FW
cord-271094-utpg9p5u	95	24	.	.	.
cord-271094-utpg9p5u	95	25	)	)	-RRB-
cord-271094-utpg9p5u	95	26	affect	affect	VBP
cord-271094-utpg9p5u	95	27	purchase	purchase	NN
cord-271094-utpg9p5u	95	28	funnel	funnel	NN
cord-271094-utpg9p5u	95	29	metrics	metric	NNS
cord-271094-utpg9p5u	95	30	.	.	.
cord-271094-utpg9p5u	96	1	Their	-PRON-	PRP$
cord-271094-utpg9p5u	96	2	findings	finding	NNS
cord-271094-utpg9p5u	96	3	help	help	VBP
cord-271094-utpg9p5u	96	4	firms	firm	NNS
cord-271094-utpg9p5u	96	5	in	in	IN
cord-271094-utpg9p5u	96	6	the	the	DT
cord-271094-utpg9p5u	96	7	decision	decision	NN
cord-271094-utpg9p5u	96	8	of	of	IN
cord-271094-utpg9p5u	96	9	allocating	allocate	VBG
cord-271094-utpg9p5u	96	10	resources	resource	NNS
cord-271094-utpg9p5u	96	11	from	from	IN
cord-271094-utpg9p5u	96	12	a	a	DT
cord-271094-utpg9p5u	96	13	sales	sale	NNS
cord-271094-utpg9p5u	96	14	perspective	perspective	NN
cord-271094-utpg9p5u	96	15	,	,	,
cord-271094-utpg9p5u	96	16	considering	consider	VBG
cord-271094-utpg9p5u	96	17	the	the	DT
cord-271094-utpg9p5u	96	18	response	response	NN
cord-271094-utpg9p5u	96	19	of	of	IN
cord-271094-utpg9p5u	96	20	one	one	CD
cord-271094-utpg9p5u	96	21	activity	activity	NN
cord-271094-utpg9p5u	96	22	on	on	IN
cord-271094-utpg9p5u	96	23	the	the	DT
cord-271094-utpg9p5u	96	24	other	other	JJ
cord-271094-utpg9p5u	96	25	,	,	,
cord-271094-utpg9p5u	96	26	and	and	CC
cord-271094-utpg9p5u	96	27	interestingly	interestingly	RB
cord-271094-utpg9p5u	96	28	find	find	VBP
cord-271094-utpg9p5u	96	29	that	that	IN
cord-271094-utpg9p5u	96	30	online	online	JJ
cord-271094-utpg9p5u	96	31	funnel	funnel	NN
cord-271094-utpg9p5u	96	32	metrics	metric	NNS
cord-271094-utpg9p5u	96	33	have	have	VBP
cord-271094-utpg9p5u	96	34	a	a	DT
cord-271094-utpg9p5u	96	35	unidirectional	unidirectional	JJ
cord-271094-utpg9p5u	96	36	effect	effect	NN
cord-271094-utpg9p5u	96	37	on	on	IN
cord-271094-utpg9p5u	96	38	offline	offline	JJ
cord-271094-utpg9p5u	96	39	funnel	funnel	NN
cord-271094-utpg9p5u	96	40	metrics	metric	NNS
cord-271094-utpg9p5u	96	41	.	.	.
cord-271094-utpg9p5u	97	1	Similarly	similarly	RB
cord-271094-utpg9p5u	97	2	,	,	,
cord-271094-utpg9p5u	97	3	Breugelmans	Breugelmans	NNP
cord-271094-utpg9p5u	97	4	and	and	CC
cord-271094-utpg9p5u	97	5	Campo	Campo	NNP
cord-271094-utpg9p5u	97	6	(	(	-LRB-
cord-271094-utpg9p5u	97	7	2016	2016	CD
cord-271094-utpg9p5u	97	8	)	)	-RRB-
cord-271094-utpg9p5u	97	9	empirically	empirically	RB
cord-271094-utpg9p5u	97	10	identify	identify	VBP
cord-271094-utpg9p5u	97	11	for	for	IN
cord-271094-utpg9p5u	97	12	the	the	DT
cord-271094-utpg9p5u	97	13	largest	large	JJS
cord-271094-utpg9p5u	97	14	online	online	JJ
cord-271094-utpg9p5u	97	15	grocery	grocery	NN
cord-271094-utpg9p5u	97	16	retailer	retailer	NN
cord-271094-utpg9p5u	97	17	in	in	IN
cord-271094-utpg9p5u	97	18	the	the	DT
cord-271094-utpg9p5u	97	19	UK	UK	NNP
cord-271094-utpg9p5u	97	20	,	,	,
cord-271094-utpg9p5u	97	21	an	an	DT
cord-271094-utpg9p5u	97	22	asymmetric	asymmetric	JJ
cord-271094-utpg9p5u	97	23	cannibalization	cannibalization	NN
cord-271094-utpg9p5u	97	24	effect	effect	NN
cord-271094-utpg9p5u	97	25	of	of	IN
cord-271094-utpg9p5u	97	26	promotions	promotion	NNS
cord-271094-utpg9p5u	97	27	in	in	IN
cord-271094-utpg9p5u	97	28	the	the	DT
cord-271094-utpg9p5u	97	29	online	online	JJ
cord-271094-utpg9p5u	97	30	channel	channel	NN
cord-271094-utpg9p5u	97	31	on	on	IN
cord-271094-utpg9p5u	97	32	the	the	DT
cord-271094-utpg9p5u	97	33	offline	offline	JJ
cord-271094-utpg9p5u	97	34	channel	channel	NN
cord-271094-utpg9p5u	97	35	.	.	.
cord-271094-utpg9p5u	98	1	These	these	DT
cord-271094-utpg9p5u	98	2	studies	study	NNS
cord-271094-utpg9p5u	98	3	emphasize	emphasize	VBP
cord-271094-utpg9p5u	98	4	the	the	DT
cord-271094-utpg9p5u	98	5	need	need	NN
cord-271094-utpg9p5u	98	6	to	to	TO
cord-271094-utpg9p5u	98	7	optimize	optimize	VB
cord-271094-utpg9p5u	98	8	the	the	DT
cord-271094-utpg9p5u	98	9	resource	resource	NN
cord-271094-utpg9p5u	98	10	allocation	allocation	NN
cord-271094-utpg9p5u	98	11	in	in	IN
cord-271094-utpg9p5u	98	12	online	online	JJ
cord-271094-utpg9p5u	98	13	marketing	marketing	NN
cord-271094-utpg9p5u	98	14	,	,	,
cord-271094-utpg9p5u	98	15	controlling	control	VBG
cord-271094-utpg9p5u	98	16	continuously	continuously	RB
cord-271094-utpg9p5u	98	17	for	for	IN
cord-271094-utpg9p5u	98	18	an	an	DT
cord-271094-utpg9p5u	98	19	optimal	optimal	JJ
cord-271094-utpg9p5u	98	20	response	response	NN
cord-271094-utpg9p5u	98	21	in	in	IN
cord-271094-utpg9p5u	98	22	terms	term	NNS
cord-271094-utpg9p5u	98	23	of	of	IN
cord-271094-utpg9p5u	98	24	investment	investment	NN
cord-271094-utpg9p5u	98	25	adjustment	adjustment	NN
cord-271094-utpg9p5u	98	26	.	.	.
cord-271094-utpg9p5u	99	1	Regarding	regard	VBG
cord-271094-utpg9p5u	99	2	DIM	dim	NN
cord-271094-utpg9p5u	99	3	,	,	,
cord-271094-utpg9p5u	99	4	and	and	CC
cord-271094-utpg9p5u	99	5	specifically	specifically	RB
cord-271094-utpg9p5u	99	6	in	in	IN
cord-271094-utpg9p5u	99	7	the	the	DT
cord-271094-utpg9p5u	99	8	stages	stage	NNS
cord-271094-utpg9p5u	99	9	of	of	IN
cord-271094-utpg9p5u	99	10	attraction	attraction	NN
cord-271094-utpg9p5u	99	11	and	and	CC
cord-271094-utpg9p5u	99	12	conversion	conversion	NN
cord-271094-utpg9p5u	99	13	,	,	,
cord-271094-utpg9p5u	99	14	there	there	EX
cord-271094-utpg9p5u	99	15	have	have	VBP
cord-271094-utpg9p5u	99	16	been	be	VBN
cord-271094-utpg9p5u	99	17	multiple	multiple	JJ
cord-271094-utpg9p5u	99	18	approaches	approach	NNS
cord-271094-utpg9p5u	99	19	with	with	IN
cord-271094-utpg9p5u	99	20	different	different	JJ
cord-271094-utpg9p5u	99	21	focuses	focus	VBZ
cord-271094-utpg9p5u	99	22	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	99	23	and	and	CC
cord-271094-utpg9p5u	99	24	J.M.	J.M.	NNP
cord-271094-utpg9p5u	99	25	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	99	26	Technological	Technological	NNP
cord-271094-utpg9p5u	99	27	Forecasting	Forecasting	NNP
cord-271094-utpg9p5u	99	28	&	&	CC
cord-271094-utpg9p5u	99	29	Social	Social	NNP
cord-271094-utpg9p5u	99	30	Change	Change	NNP
cord-271094-utpg9p5u	99	31	162	162	CD
cord-271094-utpg9p5u	99	32	(	(	-LRB-
cord-271094-utpg9p5u	99	33	2021	2021	CD
cord-271094-utpg9p5u	99	34	)	)	-RRB-
cord-271094-utpg9p5u	99	35	120373	120373	CD
cord-271094-utpg9p5u	99	36	of	of	IN
cord-271094-utpg9p5u	99	37	analysis	analysis	NN
cord-271094-utpg9p5u	99	38	.	.	.
cord-271094-utpg9p5u	100	1	Considering	consider	VBG
cord-271094-utpg9p5u	100	2	the	the	DT
cord-271094-utpg9p5u	100	3	literature	literature	NN
cord-271094-utpg9p5u	100	4	on	on	IN
cord-271094-utpg9p5u	100	5	attracting	attract	VBG
cord-271094-utpg9p5u	100	6	search	search	NN
cord-271094-utpg9p5u	100	7	traffic	traffic	NN
cord-271094-utpg9p5u	100	8	(	(	-LRB-
cord-271094-utpg9p5u	100	9	organic	organic	JJ
cord-271094-utpg9p5u	100	10	or	or	CC
cord-271094-utpg9p5u	100	11	paid	pay	VBN
cord-271094-utpg9p5u	100	12	)	)	-RRB-
cord-271094-utpg9p5u	100	13	,	,	,
cord-271094-utpg9p5u	100	14	many	many	JJ
cord-271094-utpg9p5u	100	15	studies	study	NNS
cord-271094-utpg9p5u	100	16	have	have	VBP
cord-271094-utpg9p5u	100	17	focused	focus	VBN
cord-271094-utpg9p5u	100	18	on	on	IN
cord-271094-utpg9p5u	100	19	paid	pay	VBN
cord-271094-utpg9p5u	100	20	traffic	traffic	NN
cord-271094-utpg9p5u	100	21	,	,	,
cord-271094-utpg9p5u	100	22	which	which	WDT
cord-271094-utpg9p5u	100	23	motivated	motivate	VBD
cord-271094-utpg9p5u	100	24	Baye	Baye	NNP
cord-271094-utpg9p5u	100	25	et	et	FW
cord-271094-utpg9p5u	100	26	al	al	NNP
cord-271094-utpg9p5u	100	27	.	.	.
cord-271094-utpg9p5u	101	1	(	(	-LRB-
cord-271094-utpg9p5u	101	2	2015	2015	CD
cord-271094-utpg9p5u	101	3	)	)	-RRB-
cord-271094-utpg9p5u	101	4	to	to	TO
cord-271094-utpg9p5u	101	5	explicitly	explicitly	RB
cord-271094-utpg9p5u	101	6	analyze	analyze	VB
cord-271094-utpg9p5u	101	7	organic	organic	JJ
cord-271094-utpg9p5u	101	8	traffic	traffic	NN
cord-271094-utpg9p5u	101	9	through	through	IN
cord-271094-utpg9p5u	101	10	SEO	SEO	NNP
cord-271094-utpg9p5u	101	11	for	for	IN
cord-271094-utpg9p5u	101	12	759	759	CD
cord-271094-utpg9p5u	101	13	online	online	JJ
cord-271094-utpg9p5u	101	14	retailers	retailer	NNS
cord-271094-utpg9p5u	101	15	,	,	,
cord-271094-utpg9p5u	101	16	confirming	confirm	VBG
cord-271094-utpg9p5u	101	17	the	the	DT
cord-271094-utpg9p5u	101	18	importance	importance	NN
cord-271094-utpg9p5u	101	19	of	of	IN
cord-271094-utpg9p5u	101	20	SEO	seo	NN
cord-271094-utpg9p5u	101	21	strategies	strategy	NNS
cord-271094-utpg9p5u	101	22	in	in	IN
cord-271094-utpg9p5u	101	23	attracting	attract	VBG
cord-271094-utpg9p5u	101	24	consumers	consumer	NNS
cord-271094-utpg9p5u	101	25	to	to	IN
cord-271094-utpg9p5u	101	26	retailers	retailer	NNS
cord-271094-utpg9p5u	101	27	'	'	POS
cord-271094-utpg9p5u	101	28	e	e	NN
cord-271094-utpg9p5u	101	29	-	-	HYPH
cord-271094-utpg9p5u	101	30	commerce	commerce	NN
cord-271094-utpg9p5u	101	31	websites	website	NNS
cord-271094-utpg9p5u	101	32	,	,	,
cord-271094-utpg9p5u	101	33	in	in	IN
cord-271094-utpg9p5u	101	34	particular	particular	JJ
cord-271094-utpg9p5u	101	35	,	,	,
cord-271094-utpg9p5u	101	36	the	the	DT
cord-271094-utpg9p5u	101	37	benefits	benefit	NNS
cord-271094-utpg9p5u	101	38	of	of	IN
cord-271094-utpg9p5u	101	39	rank	rank	NN
cord-271094-utpg9p5u	101	40	improvement	improvement	NN
cord-271094-utpg9p5u	101	41	and	and	CC
cord-271094-utpg9p5u	101	42	brand	brand	NN
cord-271094-utpg9p5u	101	43	awareness	awareness	NN
cord-271094-utpg9p5u	101	44	.	.	.
cord-271094-utpg9p5u	102	1	Saura	Saura	NNP
cord-271094-utpg9p5u	102	2	et	et	NNP
cord-271094-utpg9p5u	102	3	al	al	NNP
cord-271094-utpg9p5u	102	4	.	.	.
cord-271094-utpg9p5u	103	1	(	(	-LRB-
cord-271094-utpg9p5u	103	2	2017	2017	CD
cord-271094-utpg9p5u	103	3	)	)	-RRB-
cord-271094-utpg9p5u	103	4	conduct	conduct	VB
cord-271094-utpg9p5u	103	5	a	a	DT
cord-271094-utpg9p5u	103	6	study	study	NN
cord-271094-utpg9p5u	103	7	to	to	TO
cord-271094-utpg9p5u	103	8	understand	understand	VB
cord-271094-utpg9p5u	103	9	digital	digital	JJ
cord-271094-utpg9p5u	103	10	marketing	marketing	NN
cord-271094-utpg9p5u	103	11	based	base	VBN
cord-271094-utpg9p5u	103	12	on	on	IN
cord-271094-utpg9p5u	103	13	the	the	DT
cord-271094-utpg9p5u	103	14	identification	identification	NN
cord-271094-utpg9p5u	103	15	of	of	IN
cord-271094-utpg9p5u	103	16	the	the	DT
cord-271094-utpg9p5u	103	17	ratios	ratio	NNS
cord-271094-utpg9p5u	103	18	and	and	CC
cord-271094-utpg9p5u	103	19	metrics	metric	NNS
cord-271094-utpg9p5u	103	20	used	use	VBN
cord-271094-utpg9p5u	103	21	in	in	IN
cord-271094-utpg9p5u	103	22	the	the	DT
cord-271094-utpg9p5u	103	23	professional	professional	JJ
cord-271094-utpg9p5u	103	24	world	world	NN
cord-271094-utpg9p5u	103	25	.	.	.
cord-271094-utpg9p5u	104	1	The	the	DT
cord-271094-utpg9p5u	104	2	authors	author	NNS
cord-271094-utpg9p5u	104	3	highlight	highlight	VBP
cord-271094-utpg9p5u	104	4	the	the	DT
cord-271094-utpg9p5u	104	5	benefits	benefit	NNS
cord-271094-utpg9p5u	104	6	of	of	IN
cord-271094-utpg9p5u	104	7	web	web	NN
cord-271094-utpg9p5u	104	8	analytics	analytic	NNS
cord-271094-utpg9p5u	104	9	for	for	IN
cord-271094-utpg9p5u	104	10	digital	digital	JJ
cord-271094-utpg9p5u	104	11	marketing	marketing	NN
cord-271094-utpg9p5u	104	12	depending	depend	VBG
cord-271094-utpg9p5u	104	13	on	on	IN
cord-271094-utpg9p5u	104	14	the	the	DT
cord-271094-utpg9p5u	104	15	context	context	NN
cord-271094-utpg9p5u	104	16	,	,	,
cord-271094-utpg9p5u	104	17	instead	instead	RB
cord-271094-utpg9p5u	104	18	of	of	IN
cord-271094-utpg9p5u	104	19	a	a	DT
cord-271094-utpg9p5u	104	20	general	general	JJ
cord-271094-utpg9p5u	104	21	rule	rule	NN
cord-271094-utpg9p5u	104	22	.	.	.
cord-271094-utpg9p5u	105	1	Concretely	concretely	RB
cord-271094-utpg9p5u	105	2	,	,	,
cord-271094-utpg9p5u	105	3	in	in	IN
cord-271094-utpg9p5u	105	4	a	a	DT
cord-271094-utpg9p5u	105	5	systematic	systematic	JJ
cord-271094-utpg9p5u	105	6	review	review	NN
cord-271094-utpg9p5u	105	7	focused	focus	VBN
cord-271094-utpg9p5u	105	8	on	on	IN
cord-271094-utpg9p5u	105	9	SEO	SEO	NNP
cord-271094-utpg9p5u	105	10	and	and	CC
cord-271094-utpg9p5u	105	11	SEM	SEM	NNP
cord-271094-utpg9p5u	105	12	techniques	technique	NNS
cord-271094-utpg9p5u	105	13	,	,	,
cord-271094-utpg9p5u	105	14	they	-PRON-	PRP
cord-271094-utpg9p5u	105	15	identify	identify	VBP
cord-271094-utpg9p5u	105	16	the	the	DT
cord-271094-utpg9p5u	105	17	most	most	RBS
cord-271094-utpg9p5u	105	18	relevant	relevant	JJ
cord-271094-utpg9p5u	105	19	KPIs	kpi	NNS
cord-271094-utpg9p5u	105	20	to	to	TO
cord-271094-utpg9p5u	105	21	control	control	VB
cord-271094-utpg9p5u	105	22	efficacy	efficacy	NN
cord-271094-utpg9p5u	105	23	of	of	IN
cord-271094-utpg9p5u	105	24	DIM	dim	NN
cord-271094-utpg9p5u	105	25	:	:	:
cord-271094-utpg9p5u	105	26	conversion	conversion	NN
cord-271094-utpg9p5u	105	27	rate	rate	NN
cord-271094-utpg9p5u	105	28	,	,	,
cord-271094-utpg9p5u	105	29	user	user	NN
cord-271094-utpg9p5u	105	30	differentiation	differentiation	NN
cord-271094-utpg9p5u	105	31	between	between	IN
cord-271094-utpg9p5u	105	32	new	new	JJ
cord-271094-utpg9p5u	105	33	and	and	CC
cord-271094-utpg9p5u	105	34	returning	return	VBG
cord-271094-utpg9p5u	105	35	visitors	visitor	NNS
cord-271094-utpg9p5u	105	36	,	,	,
cord-271094-utpg9p5u	105	37	type	type	NN
cord-271094-utpg9p5u	105	38	of	of	IN
cord-271094-utpg9p5u	105	39	traffic	traffic	NN
cord-271094-utpg9p5u	105	40	source	source	NN
cord-271094-utpg9p5u	105	41	,	,	,
cord-271094-utpg9p5u	105	42	and	and	CC
cord-271094-utpg9p5u	105	43	keyword	keyword	NN
cord-271094-utpg9p5u	105	44	type	type	NN
cord-271094-utpg9p5u	105	45	and	and	CC
cord-271094-utpg9p5u	105	46	ranking	ranking	NN
cord-271094-utpg9p5u	105	47	.	.	.
cord-271094-utpg9p5u	106	1	Since	since	IN
cord-271094-utpg9p5u	106	2	a	a	DT
cord-271094-utpg9p5u	106	3	successful	successful	JJ
cord-271094-utpg9p5u	106	4	DIM	dim	NN
cord-271094-utpg9p5u	106	5	strategy	strategy	NN
cord-271094-utpg9p5u	106	6	needs	need	VBZ
cord-271094-utpg9p5u	106	7	to	to	TO
cord-271094-utpg9p5u	106	8	be	be	VB
cord-271094-utpg9p5u	106	9	both	both	DT
cord-271094-utpg9p5u	106	10	effective	effective	JJ
cord-271094-utpg9p5u	106	11	and	and	CC
cord-271094-utpg9p5u	106	12	efficient	efficient	JJ
cord-271094-utpg9p5u	106	13	,	,	,
cord-271094-utpg9p5u	106	14	in	in	IN
cord-271094-utpg9p5u	106	15	the	the	DT
cord-271094-utpg9p5u	106	16	present	present	JJ
cord-271094-utpg9p5u	106	17	paper	paper	NN
cord-271094-utpg9p5u	106	18	,	,	,
cord-271094-utpg9p5u	106	19	we	-PRON-	PRP
cord-271094-utpg9p5u	106	20	focus	focus	VBP
cord-271094-utpg9p5u	106	21	on	on	IN
cord-271094-utpg9p5u	106	22	efficiency	efficiency	NN
cord-271094-utpg9p5u	106	23	,	,	,
cord-271094-utpg9p5u	106	24	in	in	IN
cord-271094-utpg9p5u	106	25	the	the	DT
cord-271094-utpg9p5u	106	26	context	context	NN
cord-271094-utpg9p5u	106	27	of	of	IN
cord-271094-utpg9p5u	106	28	a	a	DT
cord-271094-utpg9p5u	106	29	contraction	contraction	NN
cord-271094-utpg9p5u	106	30	model	model	NN
cord-271094-utpg9p5u	106	31	where	where	WRB
cord-271094-utpg9p5u	106	32	advertisers	advertiser	NNS
cord-271094-utpg9p5u	106	33	pay	pay	VBP
cord-271094-utpg9p5u	106	34	when	when	WRB
cord-271094-utpg9p5u	106	35	the	the	DT
cord-271094-utpg9p5u	106	36	ad	ad	NN
cord-271094-utpg9p5u	106	37	is	be	VBZ
cord-271094-utpg9p5u	106	38	clicked	click	VBN
cord-271094-utpg9p5u	106	39	(	(	-LRB-
cord-271094-utpg9p5u	106	40	pay	pay	VB
cord-271094-utpg9p5u	106	41	-	-	HYPH
cord-271094-utpg9p5u	106	42	per	per	NN
cord-271094-utpg9p5u	106	43	-	-	HYPH
cord-271094-utpg9p5u	106	44	click	click	NN
cord-271094-utpg9p5u	106	45	(	(	-LRB-
cord-271094-utpg9p5u	106	46	PPC	PPC	NNP
cord-271094-utpg9p5u	106	47	)	)	-RRB-
cord-271094-utpg9p5u	106	48	)	)	-RRB-
cord-271094-utpg9p5u	106	49	,	,	,
cord-271094-utpg9p5u	106	50	and	and	CC
cord-271094-utpg9p5u	106	51	consider	consider	VB
cord-271094-utpg9p5u	106	52	both	both	DT
cord-271094-utpg9p5u	106	53	paid	pay	VBN
cord-271094-utpg9p5u	106	54	and	and	CC
cord-271094-utpg9p5u	106	55	organic	organic	JJ
cord-271094-utpg9p5u	106	56	search	search	NN
cord-271094-utpg9p5u	106	57	traffic	traffic	NN
cord-271094-utpg9p5u	106	58	.	.	.
cord-271094-utpg9p5u	107	1	Seitz	Seitz	NNP
cord-271094-utpg9p5u	107	2	et	et	NNP
cord-271094-utpg9p5u	107	3	al	al	NNP
cord-271094-utpg9p5u	107	4	.	.	.
cord-271094-utpg9p5u	108	1	(	(	-LRB-
cord-271094-utpg9p5u	108	2	2017	2017	CD
cord-271094-utpg9p5u	108	3	)	)	-RRB-
cord-271094-utpg9p5u	108	4	center	center	VBP
cord-271094-utpg9p5u	108	5	their	-PRON-	PRP$
cord-271094-utpg9p5u	108	6	study	study	NN
cord-271094-utpg9p5u	108	7	on	on	IN
cord-271094-utpg9p5u	108	8	the	the	DT
cord-271094-utpg9p5u	108	9	consumer	consumer	NN
cord-271094-utpg9p5u	108	10	interest	interest	NN
cord-271094-utpg9p5u	108	11	in	in	IN
cord-271094-utpg9p5u	108	12	the	the	DT
cord-271094-utpg9p5u	108	13	German	german	JJ
cord-271094-utpg9p5u	108	14	grocery	grocery	NN
cord-271094-utpg9p5u	108	15	market	market	NN
cord-271094-utpg9p5u	108	16	and	and	CC
cord-271094-utpg9p5u	108	17	empirically	empirically	RB
cord-271094-utpg9p5u	108	18	identify	identify	VB
cord-271094-utpg9p5u	108	19	,	,	,
cord-271094-utpg9p5u	108	20	from	from	IN
cord-271094-utpg9p5u	108	21	the	the	DT
cord-271094-utpg9p5u	108	22	perspective	perspective	NN
cord-271094-utpg9p5u	108	23	of	of	IN
cord-271094-utpg9p5u	108	24	practical	practical	JJ
cord-271094-utpg9p5u	108	25	application	application	NN
cord-271094-utpg9p5u	108	26	,	,	,
cord-271094-utpg9p5u	108	27	the	the	DT
cord-271094-utpg9p5u	108	28	consumer	consumer	NN
cord-271094-utpg9p5u	108	29	type	type	NN
cord-271094-utpg9p5u	108	30	and	and	CC
cord-271094-utpg9p5u	108	31	incentives	incentive	NNS
cord-271094-utpg9p5u	108	32	of	of	IN
cord-271094-utpg9p5u	108	33	attraction	attraction	NN
cord-271094-utpg9p5u	108	34	to	to	IN
cord-271094-utpg9p5u	108	35	the	the	DT
cord-271094-utpg9p5u	108	36	website	website	NN
cord-271094-utpg9p5u	108	37	,	,	,
cord-271094-utpg9p5u	108	38	which	which	WDT
cord-271094-utpg9p5u	108	39	allows	allow	VBZ
cord-271094-utpg9p5u	108	40	to	to	TO
cord-271094-utpg9p5u	108	41	differentiate	differentiate	VB
cord-271094-utpg9p5u	108	42	digital	digital	JJ
cord-271094-utpg9p5u	108	43	marketing	marketing	NN
cord-271094-utpg9p5u	108	44	content	content	NN
cord-271094-utpg9p5u	108	45	and	and	CC
cord-271094-utpg9p5u	108	46	actions	action	NNS
cord-271094-utpg9p5u	108	47	by	by	IN
cord-271094-utpg9p5u	108	48	consumer	consumer	NN
cord-271094-utpg9p5u	108	49	groups	group	NNS
cord-271094-utpg9p5u	108	50	.	.	.
cord-271094-utpg9p5u	109	1	Concretely	concretely	RB
cord-271094-utpg9p5u	109	2	,	,	,
cord-271094-utpg9p5u	109	3	they	-PRON-	PRP
cord-271094-utpg9p5u	109	4	find	find	VBP
cord-271094-utpg9p5u	109	5	that	that	IN
cord-271094-utpg9p5u	109	6	working	work	VBG
cord-271094-utpg9p5u	109	7	mothers	mother	NNS
cord-271094-utpg9p5u	109	8	and	and	CC
cord-271094-utpg9p5u	109	9	young	young	JJ
cord-271094-utpg9p5u	109	10	professionals	professional	NNS
cord-271094-utpg9p5u	109	11	show	show	VBP
cord-271094-utpg9p5u	109	12	a	a	DT
cord-271094-utpg9p5u	109	13	significantly	significantly	RB
cord-271094-utpg9p5u	109	14	higher	high	JJR
cord-271094-utpg9p5u	109	15	interest	interest	NN
cord-271094-utpg9p5u	109	16	in	in	IN
cord-271094-utpg9p5u	109	17	online	online	JJ
cord-271094-utpg9p5u	109	18	grocery	grocery	NN
cord-271094-utpg9p5u	109	19	shopping	shopping	NN
cord-271094-utpg9p5u	109	20	than	than	IN
cord-271094-utpg9p5u	109	21	other	other	JJ
cord-271094-utpg9p5u	109	22	groups	group	NNS
cord-271094-utpg9p5u	109	23	and	and	CC
cord-271094-utpg9p5u	110	1	the	the	DT
cord-271094-utpg9p5u	110	2	most	most	RBS
cord-271094-utpg9p5u	110	3	important	important	JJ
cord-271094-utpg9p5u	110	4	reason	reason	NN
cord-271094-utpg9p5u	110	5	is	be	VBZ
cord-271094-utpg9p5u	110	6	convenience	convenience	NN
cord-271094-utpg9p5u	110	7	(	(	-LRB-
cord-271094-utpg9p5u	110	8	independence	independence	NN
cord-271094-utpg9p5u	110	9	from	from	IN
cord-271094-utpg9p5u	110	10	opening	open	VBG
cord-271094-utpg9p5u	110	11	hours	hour	NNS
cord-271094-utpg9p5u	110	12	,	,	,
cord-271094-utpg9p5u	110	13	easy	easy	JJ
cord-271094-utpg9p5u	110	14	ordering	ordering	NN
cord-271094-utpg9p5u	110	15	,	,	,
cord-271094-utpg9p5u	110	16	no	no	DT
cord-271094-utpg9p5u	110	17	queueing	queueing	NN
cord-271094-utpg9p5u	110	18	,	,	,
cord-271094-utpg9p5u	110	19	time	time	NN
cord-271094-utpg9p5u	110	20	saving	save	VBG
cord-271094-utpg9p5u	110	21	)	)	-RRB-
cord-271094-utpg9p5u	110	22	while	while	IN
cord-271094-utpg9p5u	110	23	the	the	DT
cord-271094-utpg9p5u	110	24	main	main	JJ
cord-271094-utpg9p5u	110	25	obstacle	obstacle	NN
cord-271094-utpg9p5u	110	26	was	be	VBD
cord-271094-utpg9p5u	110	27	the	the	DT
cord-271094-utpg9p5u	110	28	lack	lack	NN
cord-271094-utpg9p5u	110	29	of	of	IN
cord-271094-utpg9p5u	110	30	trust	trust	NN
cord-271094-utpg9p5u	110	31	in	in	IN
cord-271094-utpg9p5u	110	32	grocery	grocery	NN
cord-271094-utpg9p5u	110	33	e	e	NNP
cord-271094-utpg9p5u	110	34	-	-	NN
cord-271094-utpg9p5u	110	35	commerce	commerce	NN
cord-271094-utpg9p5u	110	36	and	and	CC
cord-271094-utpg9p5u	110	37	digital	digital	JJ
cord-271094-utpg9p5u	110	38	marketplaces	marketplace	NNS
cord-271094-utpg9p5u	110	39	.	.	.
cord-271094-utpg9p5u	111	1	Such	such	JJ
cord-271094-utpg9p5u	111	2	preceding	precede	VBG
cord-271094-utpg9p5u	111	3	studies	study	NNS
cord-271094-utpg9p5u	111	4	show	show	VBP
cord-271094-utpg9p5u	111	5	that	that	IN
cord-271094-utpg9p5u	111	6	the	the	DT
cord-271094-utpg9p5u	111	7	observed	observed	JJ
cord-271094-utpg9p5u	111	8	search	search	NN
cord-271094-utpg9p5u	111	9	traffic	traffic	NN
cord-271094-utpg9p5u	111	10	stems	stem	VBZ
cord-271094-utpg9p5u	111	11	from	from	IN
cord-271094-utpg9p5u	111	12	a	a	DT
cord-271094-utpg9p5u	111	13	variety	variety	NN
cord-271094-utpg9p5u	111	14	of	of	IN
cord-271094-utpg9p5u	111	15	heterogeneous	heterogeneous	JJ
cord-271094-utpg9p5u	111	16	consumer	consumer	NN
cord-271094-utpg9p5u	111	17	interests	interest	NNS
cord-271094-utpg9p5u	111	18	that	that	WDT
cord-271094-utpg9p5u	111	19	can	can	MD
cord-271094-utpg9p5u	111	20	be	be	VB
cord-271094-utpg9p5u	111	21	explicitly	explicitly	RB
cord-271094-utpg9p5u	111	22	targeted	target	VBN
cord-271094-utpg9p5u	111	23	.	.	.
cord-271094-utpg9p5u	112	1	If	if	IN
cord-271094-utpg9p5u	112	2	it	-PRON-	PRP
cord-271094-utpg9p5u	112	3	comes	come	VBZ
cord-271094-utpg9p5u	112	4	to	to	IN
cord-271094-utpg9p5u	112	5	the	the	DT
cord-271094-utpg9p5u	112	6	specific	specific	JJ
cord-271094-utpg9p5u	112	7	content	content	NN
cord-271094-utpg9p5u	112	8	of	of	IN
cord-271094-utpg9p5u	112	9	interest	interest	NN
cord-271094-utpg9p5u	112	10	,	,	,
cord-271094-utpg9p5u	112	11	Halbheer	Halbheer	NNP
cord-271094-utpg9p5u	112	12	et	et	NNP
cord-271094-utpg9p5u	112	13	al	al	NNP
cord-271094-utpg9p5u	112	14	.	.	.
cord-271094-utpg9p5u	113	1	(	(	-LRB-
cord-271094-utpg9p5u	113	2	2014	2014	CD
cord-271094-utpg9p5u	113	3	)	)	-RRB-
cord-271094-utpg9p5u	113	4	,	,	,
cord-271094-utpg9p5u	113	5	examine	examine	VB
cord-271094-utpg9p5u	113	6	the	the	DT
cord-271094-utpg9p5u	113	7	optimality	optimality	NN
cord-271094-utpg9p5u	113	8	ratio	ratio	NN
cord-271094-utpg9p5u	113	9	of	of	IN
cord-271094-utpg9p5u	113	10	offering	offer	VBG
cord-271094-utpg9p5u	113	11	free	free	JJ
cord-271094-utpg9p5u	113	12	samples	sample	NNS
cord-271094-utpg9p5u	113	13	to	to	TO
cord-271094-utpg9p5u	113	14	disclose	disclose	VB
cord-271094-utpg9p5u	113	15	quality	quality	NN
cord-271094-utpg9p5u	113	16	and	and	CC
cord-271094-utpg9p5u	113	17	offering	offer	VBG
cord-271094-utpg9p5u	113	18	paid	pay	VBN
cord-271094-utpg9p5u	113	19	content	content	NN
cord-271094-utpg9p5u	113	20	only	only	RB
cord-271094-utpg9p5u	113	21	,	,	,
cord-271094-utpg9p5u	113	22	within	within	IN
cord-271094-utpg9p5u	113	23	the	the	DT
cord-271094-utpg9p5u	113	24	Dorfman	Dorfman	NNP
cord-271094-utpg9p5u	113	25	and	and	CC
cord-271094-utpg9p5u	113	26	Steiner	Steiner	NNP
cord-271094-utpg9p5u	113	27	(	(	-LRB-
cord-271094-utpg9p5u	113	28	1954	1954	CD
cord-271094-utpg9p5u	113	29	)	)	-RRB-
cord-271094-utpg9p5u	113	30	framework	framework	NN
cord-271094-utpg9p5u	113	31	.	.	.
cord-271094-utpg9p5u	114	1	The	the	DT
cord-271094-utpg9p5u	114	2	authors	author	NNS
cord-271094-utpg9p5u	114	3	conclude	conclude	VBP
cord-271094-utpg9p5u	114	4	that	that	IN
cord-271094-utpg9p5u	114	5	the	the	DT
cord-271094-utpg9p5u	114	6	optimal	optimal	JJ
cord-271094-utpg9p5u	114	7	decision	decision	NN
cord-271094-utpg9p5u	114	8	depends	depend	VBZ
cord-271094-utpg9p5u	114	9	on	on	IN
cord-271094-utpg9p5u	114	10	the	the	DT
cord-271094-utpg9p5u	114	11	sensitivity	sensitivity	NN
cord-271094-utpg9p5u	114	12	of	of	IN
cord-271094-utpg9p5u	114	13	consumers	consumer	NNS
cord-271094-utpg9p5u	114	14	'	'	POS
cord-271094-utpg9p5u	114	15	quality	quality	NN
cord-271094-utpg9p5u	114	16	expectations	expectation	NNS
cord-271094-utpg9p5u	114	17	with	with	IN
cord-271094-utpg9p5u	114	18	respect	respect	NN
cord-271094-utpg9p5u	114	19	to	to	IN
cord-271094-utpg9p5u	114	20	free	free	JJ
cord-271094-utpg9p5u	114	21	samples	sample	NNS
cord-271094-utpg9p5u	114	22	,	,	,
cord-271094-utpg9p5u	114	23	reflecting	reflect	VBG
cord-271094-utpg9p5u	114	24	the	the	DT
cord-271094-utpg9p5u	114	25	trade	trade	NN
cord-271094-utpg9p5u	114	26	-	-	HYPH
cord-271094-utpg9p5u	114	27	off	off	NN
cord-271094-utpg9p5u	114	28	between	between	IN
cord-271094-utpg9p5u	114	29	market	market	NN
cord-271094-utpg9p5u	114	30	expansion	expansion	NN
cord-271094-utpg9p5u	114	31	through	through	IN
cord-271094-utpg9p5u	114	32	learning	learning	NN
cord-271094-utpg9p5u	114	33	and	and	CC
cord-271094-utpg9p5u	114	34	cannibalization	cannibalization	NN
cord-271094-utpg9p5u	114	35	of	of	IN
cord-271094-utpg9p5u	114	36	their	-PRON-	PRP$
cord-271094-utpg9p5u	114	37	own	own	JJ
cord-271094-utpg9p5u	114	38	sales	sale	NNS
cord-271094-utpg9p5u	114	39	.	.	.
cord-271094-utpg9p5u	115	1	With	with	IN
cord-271094-utpg9p5u	115	2	the	the	DT
cord-271094-utpg9p5u	115	3	aim	aim	NN
cord-271094-utpg9p5u	115	4	to	to	TO
cord-271094-utpg9p5u	115	5	make	make	VB
cord-271094-utpg9p5u	115	6	data	datum	NNS
cord-271094-utpg9p5u	115	7	on	on	IN
cord-271094-utpg9p5u	115	8	search	search	NN
cord-271094-utpg9p5u	115	9	traffic	traffic	NN
cord-271094-utpg9p5u	115	10	useful	useful	JJ
cord-271094-utpg9p5u	115	11	to	to	TO
cord-271094-utpg9p5u	115	12	forecast	forecast	VB
cord-271094-utpg9p5u	115	13	technological	technological	JJ
cord-271094-utpg9p5u	115	14	adaptation	adaptation	NN
cord-271094-utpg9p5u	115	15	in	in	IN
cord-271094-utpg9p5u	115	16	terms	term	NNS
cord-271094-utpg9p5u	115	17	of	of	IN
cord-271094-utpg9p5u	115	18	sales	sale	NNS
cord-271094-utpg9p5u	115	19	volume	volume	NN
cord-271094-utpg9p5u	115	20	,	,	,
cord-271094-utpg9p5u	115	21	Jun	Jun	NNP
cord-271094-utpg9p5u	115	22	et	et	NNP
cord-271094-utpg9p5u	115	23	al	al	NNP
cord-271094-utpg9p5u	115	24	.	.	.
cord-271094-utpg9p5u	116	1	(	(	-LRB-
cord-271094-utpg9p5u	116	2	2014	2014	CD
cord-271094-utpg9p5u	116	3	)	)	-RRB-
cord-271094-utpg9p5u	116	4	use	use	VB
cord-271094-utpg9p5u	116	5	a	a	DT
cord-271094-utpg9p5u	116	6	time	time	NN
cord-271094-utpg9p5u	116	7	series	series	NN
cord-271094-utpg9p5u	116	8	analysis	analysis	NN
cord-271094-utpg9p5u	116	9	based	base	VBN
cord-271094-utpg9p5u	116	10	on	on	IN
cord-271094-utpg9p5u	116	11	keywords	keyword	NNS
cord-271094-utpg9p5u	116	12	used	use	VBN
cord-271094-utpg9p5u	116	13	.	.	.
cord-271094-utpg9p5u	117	1	The	the	DT
cord-271094-utpg9p5u	117	2	authors	author	NNS
cord-271094-utpg9p5u	117	3	were	be	VBD
cord-271094-utpg9p5u	117	4	able	able	JJ
cord-271094-utpg9p5u	117	5	to	to	TO
cord-271094-utpg9p5u	117	6	identify	identify	VB
cord-271094-utpg9p5u	117	7	that	that	IN
cord-271094-utpg9p5u	117	8	branded	brand	VBN
cord-271094-utpg9p5u	117	9	keywords	keyword	NNS
cord-271094-utpg9p5u	117	10	can	can	MD
cord-271094-utpg9p5u	117	11	be	be	VB
cord-271094-utpg9p5u	117	12	used	use	VBN
cord-271094-utpg9p5u	117	13	for	for	IN
cord-271094-utpg9p5u	117	14	predicting	predict	VBG
cord-271094-utpg9p5u	117	15	the	the	DT
cord-271094-utpg9p5u	117	16	purchase	purchase	NN
cord-271094-utpg9p5u	117	17	behavior	behavior	NN
cord-271094-utpg9p5u	117	18	of	of	IN
cord-271094-utpg9p5u	117	19	website	website	NN
cord-271094-utpg9p5u	117	20	visitors	visitor	NNS
cord-271094-utpg9p5u	117	21	.	.	.
cord-271094-utpg9p5u	118	1	Another	another	DT
cord-271094-utpg9p5u	118	2	study	study	NN
cord-271094-utpg9p5u	118	3	that	that	WDT
cord-271094-utpg9p5u	118	4	models	model	VBZ
cord-271094-utpg9p5u	118	5	conversion	conversion	VBP
cord-271094-utpg9p5u	118	6	in	in	IN
cord-271094-utpg9p5u	118	7	detail	detail	NN
cord-271094-utpg9p5u	118	8	,	,	,
cord-271094-utpg9p5u	118	9	rather	rather	RB
cord-271094-utpg9p5u	118	10	than	than	IN
cord-271094-utpg9p5u	118	11	providing	provide	VBG
cord-271094-utpg9p5u	118	12	only	only	RB
cord-271094-utpg9p5u	118	13	aggregated	aggregate	VBN
cord-271094-utpg9p5u	118	14	measures	measure	NNS
cord-271094-utpg9p5u	118	15	,	,	,
cord-271094-utpg9p5u	118	16	is	be	VBZ
cord-271094-utpg9p5u	118	17	Moe	Moe	NNP
cord-271094-utpg9p5u	118	18	and	and	CC
cord-271094-utpg9p5u	118	19	Fader	Fader	NNP
cord-271094-utpg9p5u	118	20	(	(	-LRB-
cord-271094-utpg9p5u	118	21	2004	2004	CD
cord-271094-utpg9p5u	118	22	)	)	-RRB-
cord-271094-utpg9p5u	118	23	.	.	.
cord-271094-utpg9p5u	119	1	They	-PRON-	PRP
cord-271094-utpg9p5u	119	2	propose	propose	VBP
cord-271094-utpg9p5u	119	3	and	and	CC
cord-271094-utpg9p5u	119	4	estimate	estimate	VBP
cord-271094-utpg9p5u	119	5	a	a	DT
cord-271094-utpg9p5u	119	6	structural	structural	JJ
cord-271094-utpg9p5u	119	7	model	model	NN
cord-271094-utpg9p5u	119	8	on	on	IN
cord-271094-utpg9p5u	119	9	the	the	DT
cord-271094-utpg9p5u	119	10	purchase	purchase	NN
cord-271094-utpg9p5u	119	11	probability	probability	NN
cord-271094-utpg9p5u	119	12	based	base	VBN
cord-271094-utpg9p5u	119	13	on	on	IN
cord-271094-utpg9p5u	119	14	clickstream	clickstream	NN
cord-271094-utpg9p5u	119	15	data	datum	NNS
cord-271094-utpg9p5u	119	16	of	of	IN
cord-271094-utpg9p5u	119	17	Amazon	Amazon	NNP
cord-271094-utpg9p5u	119	18	,	,	,
cord-271094-utpg9p5u	119	19	differentiating	differentiate	VBG
cord-271094-utpg9p5u	119	20	by	by	IN
cord-271094-utpg9p5u	119	21	shopper	shopper	NN
cord-271094-utpg9p5u	119	22	motivation	motivation	NN
cord-271094-utpg9p5u	119	23	(	(	-LRB-
cord-271094-utpg9p5u	119	24	directed	direct	VBN
cord-271094-utpg9p5u	119	25	buyers	buyer	NNS
cord-271094-utpg9p5u	119	26	,	,	,
cord-271094-utpg9p5u	119	27	search	search	NN
cord-271094-utpg9p5u	119	28	visitors	visitor	NNS
cord-271094-utpg9p5u	119	29	,	,	,
cord-271094-utpg9p5u	119	30	hedonic	hedonic	JJ
cord-271094-utpg9p5u	119	31	browsers	browser	NNS
cord-271094-utpg9p5u	119	32	,	,	,
cord-271094-utpg9p5u	119	33	and	and	CC
cord-271094-utpg9p5u	119	34	knowledge	knowledge	NN
cord-271094-utpg9p5u	119	35	-	-	HYPH
cord-271094-utpg9p5u	119	36	building	building	NN
cord-271094-utpg9p5u	119	37	visitors	visitor	NNS
cord-271094-utpg9p5u	119	38	)	)	-RRB-
cord-271094-utpg9p5u	119	39	.	.	.
cord-271094-utpg9p5u	120	1	The	the	DT
cord-271094-utpg9p5u	120	2	authors	author	NNS
cord-271094-utpg9p5u	120	3	highlight	highlight	VBP
cord-271094-utpg9p5u	120	4	the	the	DT
cord-271094-utpg9p5u	120	5	dynamics	dynamic	NNS
cord-271094-utpg9p5u	120	6	of	of	IN
cord-271094-utpg9p5u	120	7	the	the	DT
cord-271094-utpg9p5u	120	8	individual	individual	JJ
cord-271094-utpg9p5u	120	9	purchase	purchase	NN
cord-271094-utpg9p5u	120	10	-	-	HYPH
cord-271094-utpg9p5u	120	11	threshold	threshold	NN
cord-271094-utpg9p5u	120	12	of	of	IN
cord-271094-utpg9p5u	120	13	consumers	consumer	NNS
cord-271094-utpg9p5u	120	14	,	,	,
cord-271094-utpg9p5u	120	15	which	which	WDT
cord-271094-utpg9p5u	120	16	for	for	IN
cord-271094-utpg9p5u	120	17	returning	return	VBG
cord-271094-utpg9p5u	120	18	consumers	consumer	NNS
cord-271094-utpg9p5u	120	19	may	may	MD
cord-271094-utpg9p5u	120	20	diminish	diminish	VB
cord-271094-utpg9p5u	120	21	over	over	IN
cord-271094-utpg9p5u	120	22	time	time	NN
cord-271094-utpg9p5u	120	23	due	due	JJ
cord-271094-utpg9p5u	120	24	to	to	IN
cord-271094-utpg9p5u	120	25	a	a	DT
cord-271094-utpg9p5u	120	26	higher	high	JJR
cord-271094-utpg9p5u	120	27	frequency	frequency	NN
cord-271094-utpg9p5u	120	28	of	of	IN
cord-271094-utpg9p5u	120	29	visits	visit	NNS
cord-271094-utpg9p5u	120	30	before	before	IN
cord-271094-utpg9p5u	120	31	making	make	VBG
cord-271094-utpg9p5u	120	32	the	the	DT
cord-271094-utpg9p5u	120	33	purchase	purchase	NN
cord-271094-utpg9p5u	120	34	decision	decision	NN
cord-271094-utpg9p5u	120	35	but	but	CC
cord-271094-utpg9p5u	120	36	at	at	IN
cord-271094-utpg9p5u	120	37	the	the	DT
cord-271094-utpg9p5u	120	38	same	same	JJ
cord-271094-utpg9p5u	120	39	time	time	NN
cord-271094-utpg9p5u	120	40	may	may	MD
cord-271094-utpg9p5u	120	41	increase	increase	VB
cord-271094-utpg9p5u	120	42	due	due	IN
cord-271094-utpg9p5u	120	43	to	to	IN
cord-271094-utpg9p5u	120	44	prior	prior	JJ
cord-271094-utpg9p5u	120	45	positive	positive	JJ
cord-271094-utpg9p5u	120	46	purchase	purchase	NN
cord-271094-utpg9p5u	120	47	experience	experience	NN
cord-271094-utpg9p5u	120	48	.	.	.
cord-271094-utpg9p5u	121	1	These	these	DT
cord-271094-utpg9p5u	121	2	studies	study	NNS
cord-271094-utpg9p5u	121	3	show	show	VBP
cord-271094-utpg9p5u	121	4	once	once	RB
cord-271094-utpg9p5u	121	5	more	more	RBR
cord-271094-utpg9p5u	121	6	that	that	IN
cord-271094-utpg9p5u	121	7	search	search	NN
cord-271094-utpg9p5u	121	8	traffic	traffic	NN
cord-271094-utpg9p5u	121	9	can	can	MD
cord-271094-utpg9p5u	121	10	be	be	VB
cord-271094-utpg9p5u	121	11	exploited	exploit	VBN
cord-271094-utpg9p5u	121	12	to	to	TO
cord-271094-utpg9p5u	121	13	measure	measure	VB
cord-271094-utpg9p5u	121	14	performance	performance	NN
cord-271094-utpg9p5u	121	15	and	and	CC
cord-271094-utpg9p5u	121	16	increase	increase	VB
cord-271094-utpg9p5u	121	17	understanding	understanding	NN
cord-271094-utpg9p5u	121	18	of	of	IN
cord-271094-utpg9p5u	121	19	the	the	DT
cord-271094-utpg9p5u	121	20	purchase	purchase	NN
cord-271094-utpg9p5u	121	21	process	process	NN
cord-271094-utpg9p5u	121	22	.	.	.
cord-271094-utpg9p5u	122	1	However	however	RB
cord-271094-utpg9p5u	122	2	,	,	,
cord-271094-utpg9p5u	122	3	since	since	IN
cord-271094-utpg9p5u	122	4	these	these	DT
cord-271094-utpg9p5u	122	5	papers	paper	NNS
cord-271094-utpg9p5u	122	6	focus	focus	VBP
cord-271094-utpg9p5u	122	7	on	on	IN
cord-271094-utpg9p5u	122	8	the	the	DT
cord-271094-utpg9p5u	122	9	demand	demand	NN
cord-271094-utpg9p5u	122	10	side	side	NN
cord-271094-utpg9p5u	122	11	in	in	IN
cord-271094-utpg9p5u	122	12	terms	term	NNS
cord-271094-utpg9p5u	122	13	of	of	IN
cord-271094-utpg9p5u	122	14	consumer	consumer	NN
cord-271094-utpg9p5u	122	15	attraction	attraction	NN
cord-271094-utpg9p5u	122	16	,	,	,
cord-271094-utpg9p5u	122	17	their	-PRON-	PRP$
cord-271094-utpg9p5u	122	18	objective	objective	JJ
cord-271094-utpg9p5u	122	19	differs	differ	VBZ
cord-271094-utpg9p5u	122	20	from	from	IN
cord-271094-utpg9p5u	122	21	our	-PRON-	PRP$
cord-271094-utpg9p5u	122	22	paper	paper	NN
cord-271094-utpg9p5u	122	23	as	as	IN
cord-271094-utpg9p5u	122	24	we	-PRON-	PRP
cord-271094-utpg9p5u	122	25	focus	focus	VBP
cord-271094-utpg9p5u	122	26	on	on	IN
cord-271094-utpg9p5u	122	27	economic	economic	JJ
cord-271094-utpg9p5u	122	28	optimality	optimality	NN
cord-271094-utpg9p5u	122	29	in	in	IN
cord-271094-utpg9p5u	122	30	terms	term	NNS
cord-271094-utpg9p5u	122	31	of	of	IN
cord-271094-utpg9p5u	122	32	the	the	DT
cord-271094-utpg9p5u	122	33	minimization	minimization	NN
cord-271094-utpg9p5u	122	34	of	of	IN
cord-271094-utpg9p5u	122	35	digital	digital	JJ
cord-271094-utpg9p5u	122	36	marketing	marketing	NN
cord-271094-utpg9p5u	122	37	costs	cost	NNS
cord-271094-utpg9p5u	122	38	for	for	IN
cord-271094-utpg9p5u	122	39	a	a	DT
cord-271094-utpg9p5u	122	40	given	give	VBN
cord-271094-utpg9p5u	122	41	sales	sale	NNS
cord-271094-utpg9p5u	122	42	objective	objective	NN
cord-271094-utpg9p5u	122	43	.	.	.
cord-271094-utpg9p5u	123	1	The	the	DT
cord-271094-utpg9p5u	123	2	process	process	NN
cord-271094-utpg9p5u	123	3	of	of	IN
cord-271094-utpg9p5u	123	4	customer	customer	NN
cord-271094-utpg9p5u	123	5	engagement	engagement	NN
cord-271094-utpg9p5u	123	6	is	be	VBZ
cord-271094-utpg9p5u	123	7	reconsidered	reconsider	VBN
cord-271094-utpg9p5u	123	8	by	by	IN
cord-271094-utpg9p5u	123	9	Bowden	Bowden	NNP
cord-271094-utpg9p5u	123	10	(	(	-LRB-
cord-271094-utpg9p5u	123	11	2009	2009	CD
cord-271094-utpg9p5u	123	12	)	)	-RRB-
cord-271094-utpg9p5u	123	13	and	and	CC
cord-271094-utpg9p5u	123	14	Naumann	Naumann	NNP
cord-271094-utpg9p5u	123	15	and	and	CC
cord-271094-utpg9p5u	123	16	Bowden	Bowden	NNP
cord-271094-utpg9p5u	123	17	(	(	-LRB-
cord-271094-utpg9p5u	123	18	2015	2015	CD
cord-271094-utpg9p5u	123	19	)	)	-RRB-
cord-271094-utpg9p5u	123	20	,	,	,
cord-271094-utpg9p5u	123	21	extending	extend	VBG
cord-271094-utpg9p5u	123	22	the	the	DT
cord-271094-utpg9p5u	123	23	understanding	understanding	NN
cord-271094-utpg9p5u	123	24	of	of	IN
cord-271094-utpg9p5u	123	25	customer	customer	NN
cord-271094-utpg9p5u	123	26	engagement	engagement	NN
cord-271094-utpg9p5u	123	27	to	to	IN
cord-271094-utpg9p5u	123	28	a	a	DT
cord-271094-utpg9p5u	123	29	variety	variety	NN
cord-271094-utpg9p5u	123	30	of	of	IN
cord-271094-utpg9p5u	123	31	brand	brand	NN
cord-271094-utpg9p5u	123	32	-	-	HYPH
cord-271094-utpg9p5u	123	33	focused	focus	VBN
cord-271094-utpg9p5u	123	34	activities	activity	NNS
cord-271094-utpg9p5u	123	35	and	and	CC
cord-271094-utpg9p5u	123	36	suggesting	suggest	VBG
cord-271094-utpg9p5u	123	37	new	new	JJ
cord-271094-utpg9p5u	123	38	measures	measure	NNS
cord-271094-utpg9p5u	123	39	of	of	IN
cord-271094-utpg9p5u	123	40	loyalty	loyalty	NN
cord-271094-utpg9p5u	123	41	(	(	-LRB-
cord-271094-utpg9p5u	123	42	as	as	IN
cord-271094-utpg9p5u	123	43	a	a	DT
cord-271094-utpg9p5u	123	44	crucial	crucial	JJ
cord-271094-utpg9p5u	123	45	outcome	outcome	NN
cord-271094-utpg9p5u	123	46	of	of	IN
cord-271094-utpg9p5u	123	47	engagement	engagement	NN
cord-271094-utpg9p5u	123	48	)	)	-RRB-
cord-271094-utpg9p5u	123	49	in	in	IN
cord-271094-utpg9p5u	123	50	terms	term	NNS
cord-271094-utpg9p5u	123	51	of	of	IN
cord-271094-utpg9p5u	123	52	satisfaction	satisfaction	NN
cord-271094-utpg9p5u	123	53	,	,	,
cord-271094-utpg9p5u	123	54	affective	affective	JJ
cord-271094-utpg9p5u	123	55	commitment	commitment	NN
cord-271094-utpg9p5u	123	56	or	or	CC
cord-271094-utpg9p5u	123	57	rapport	rapport	NN
cord-271094-utpg9p5u	123	58	.	.	.
cord-271094-utpg9p5u	124	1	Melis	Melis	NNP
cord-271094-utpg9p5u	124	2	et	et	NNP
cord-271094-utpg9p5u	124	3	al	al	NNP
cord-271094-utpg9p5u	124	4	.	.	.
cord-271094-utpg9p5u	125	1	(	(	-LRB-
cord-271094-utpg9p5u	125	2	2015	2015	CD
cord-271094-utpg9p5u	125	3	)	)	-RRB-
cord-271094-utpg9p5u	125	4	empirically	empirically	RB
cord-271094-utpg9p5u	125	5	analyze	analyze	VBP
cord-271094-utpg9p5u	125	6	the	the	DT
cord-271094-utpg9p5u	125	7	optimal	optimal	JJ
cord-271094-utpg9p5u	125	8	store	store	NN
cord-271094-utpg9p5u	125	9	choice	choice	NN
cord-271094-utpg9p5u	125	10	with	with	IN
cord-271094-utpg9p5u	125	11	a	a	DT
cord-271094-utpg9p5u	125	12	focus	focus	NN
cord-271094-utpg9p5u	125	13	on	on	IN
cord-271094-utpg9p5u	125	14	loyalty	loyalty	NN
cord-271094-utpg9p5u	125	15	.	.	.
cord-271094-utpg9p5u	126	1	Differentiating	differentiate	VBG
cord-271094-utpg9p5u	126	2	between	between	IN
cord-271094-utpg9p5u	126	3	variable	variable	NN
cord-271094-utpg9p5u	126	4	and	and	CC
cord-271094-utpg9p5u	126	5	fixed	fixed	JJ
cord-271094-utpg9p5u	126	6	shopping	shopping	NN
cord-271094-utpg9p5u	126	7	utility	utility	NN
cord-271094-utpg9p5u	126	8	,	,	,
cord-271094-utpg9p5u	126	9	they	-PRON-	PRP
cord-271094-utpg9p5u	126	10	find	find	VBP
cord-271094-utpg9p5u	126	11	that	that	IN
cord-271094-utpg9p5u	126	12	online	online	JJ
cord-271094-utpg9p5u	126	13	shopping	shopping	NN
cord-271094-utpg9p5u	126	14	choice	choice	NN
cord-271094-utpg9p5u	126	15	is	be	VBZ
cord-271094-utpg9p5u	126	16	initially	initially	RB
cord-271094-utpg9p5u	126	17	determined	determine	VBN
cord-271094-utpg9p5u	126	18	by	by	IN
cord-271094-utpg9p5u	126	19	Table	Table	NNP
cord-271094-utpg9p5u	126	20	1	1	CD
cord-271094-utpg9p5u	126	21	Research	Research	NNP
cord-271094-utpg9p5u	126	22	contribution	contribution	NN
cord-271094-utpg9p5u	126	23	embedded	embed	VBN
cord-271094-utpg9p5u	126	24	in	in	IN
cord-271094-utpg9p5u	126	25	the	the	DT
cord-271094-utpg9p5u	126	26	literature	literature	NN
cord-271094-utpg9p5u	126	27	on	on	IN
cord-271094-utpg9p5u	126	28	DIM	dim	NN
cord-271094-utpg9p5u	126	29	.	.	.
cord-271094-utpg9p5u	127	1	A.	A.	NNP
cord-271094-utpg9p5u	127	2	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	127	3	and	and	CC
cord-271094-utpg9p5u	127	4	J.M.	J.M.	NNP
cord-271094-utpg9p5u	127	5	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	127	6	Technological	Technological	NNP
cord-271094-utpg9p5u	127	7	Forecasting	Forecasting	NNP
cord-271094-utpg9p5u	127	8	&	&	CC
cord-271094-utpg9p5u	127	9	Social	Social	NNP
cord-271094-utpg9p5u	127	10	Change	Change	NNP
cord-271094-utpg9p5u	127	11	162	162	CD
cord-271094-utpg9p5u	127	12	(	(	-LRB-
cord-271094-utpg9p5u	127	13	2021	2021	CD
cord-271094-utpg9p5u	127	14	)	)	-RRB-
cord-271094-utpg9p5u	128	1	120373	120373	CD
cord-271094-utpg9p5u	129	1	the	the	DT
cord-271094-utpg9p5u	129	2	preferred	preferred	JJ
cord-271094-utpg9p5u	129	3	offline	offline	JJ
cord-271094-utpg9p5u	129	4	retail	retail	JJ
cord-271094-utpg9p5u	129	5	brand	brand	NN
cord-271094-utpg9p5u	129	6	,	,	,
cord-271094-utpg9p5u	129	7	but	but	CC
cord-271094-utpg9p5u	129	8	with	with	IN
cord-271094-utpg9p5u	129	9	the	the	DT
cord-271094-utpg9p5u	129	10	online	online	JJ
cord-271094-utpg9p5u	129	11	experience	experience	NN
cord-271094-utpg9p5u	129	12	,	,	,
cord-271094-utpg9p5u	129	13	the	the	DT
cord-271094-utpg9p5u	129	14	online	online	JJ
cord-271094-utpg9p5u	129	15	store	store	NN
cord-271094-utpg9p5u	129	16	loyalty	loyalty	NN
cord-271094-utpg9p5u	129	17	dominates	dominate	VBZ
cord-271094-utpg9p5u	129	18	the	the	DT
cord-271094-utpg9p5u	129	19	consumer	consumer	NN
cord-271094-utpg9p5u	129	20	choice	choice	NN
cord-271094-utpg9p5u	129	21	online	online	RB
cord-271094-utpg9p5u	129	22	.	.	.
cord-271094-utpg9p5u	130	1	On	on	IN
cord-271094-utpg9p5u	130	2	the	the	DT
cord-271094-utpg9p5u	130	3	other	other	JJ
cord-271094-utpg9p5u	130	4	hand	hand	NN
cord-271094-utpg9p5u	130	5	,	,	,
cord-271094-utpg9p5u	130	6	as	as	IN
cord-271094-utpg9p5u	130	7	mentioned	mention	VBN
cord-271094-utpg9p5u	130	8	earlier	early	RBR
cord-271094-utpg9p5u	130	9	,	,	,
cord-271094-utpg9p5u	130	10	the	the	DT
cord-271094-utpg9p5u	130	11	work	work	NN
cord-271094-utpg9p5u	130	12	by	by	IN
cord-271094-utpg9p5u	130	13	Moe	Moe	NNP
cord-271094-utpg9p5u	130	14	and	and	CC
cord-271094-utpg9p5u	130	15	Fader	Fader	NNP
cord-271094-utpg9p5u	130	16	(	(	-LRB-
cord-271094-utpg9p5u	130	17	2004	2004	CD
cord-271094-utpg9p5u	130	18	)	)	-RRB-
cord-271094-utpg9p5u	130	19	,	,	,
cord-271094-utpg9p5u	130	20	suggests	suggest	VBZ
cord-271094-utpg9p5u	130	21	a	a	DT
cord-271094-utpg9p5u	130	22	dynamic	dynamic	JJ
cord-271094-utpg9p5u	130	23	and	and	CC
cord-271094-utpg9p5u	130	24	ambiguous	ambiguous	JJ
cord-271094-utpg9p5u	130	25	result	result	NN
cord-271094-utpg9p5u	130	26	of	of	IN
cord-271094-utpg9p5u	130	27	loyalty	loyalty	NN
cord-271094-utpg9p5u	130	28	on	on	IN
cord-271094-utpg9p5u	130	29	the	the	DT
cord-271094-utpg9p5u	130	30	conversion	conversion	NN
cord-271094-utpg9p5u	130	31	rate	rate	NN
cord-271094-utpg9p5u	130	32	.	.	.
cord-271094-utpg9p5u	131	1	These	these	DT
cord-271094-utpg9p5u	131	2	dynamics	dynamic	NNS
cord-271094-utpg9p5u	131	3	of	of	IN
cord-271094-utpg9p5u	131	4	decision	decision	NN
cord-271094-utpg9p5u	131	5	-	-	HYPH
cord-271094-utpg9p5u	131	6	drivers	driver	NNS
cord-271094-utpg9p5u	131	7	in	in	IN
cord-271094-utpg9p5u	131	8	the	the	DT
cord-271094-utpg9p5u	131	9	online	online	JJ
cord-271094-utpg9p5u	131	10	grocery	grocery	NN
cord-271094-utpg9p5u	131	11	choice	choice	NN
cord-271094-utpg9p5u	131	12	of	of	IN
cord-271094-utpg9p5u	131	13	consumers	consumer	NNS
cord-271094-utpg9p5u	131	14	can	can	MD
cord-271094-utpg9p5u	131	15	be	be	VB
cord-271094-utpg9p5u	131	16	regarded	regard	VBN
cord-271094-utpg9p5u	131	17	as	as	IN
cord-271094-utpg9p5u	131	18	an	an	DT
cord-271094-utpg9p5u	131	19	indication	indication	NN
cord-271094-utpg9p5u	131	20	that	that	IN
cord-271094-utpg9p5u	131	21	optimal	optimal	JJ
cord-271094-utpg9p5u	131	22	digital	digital	JJ
cord-271094-utpg9p5u	131	23	marketing	marketing	NN
cord-271094-utpg9p5u	131	24	choice	choice	NN
cord-271094-utpg9p5u	131	25	is	be	VBZ
cord-271094-utpg9p5u	131	26	also	also	RB
cord-271094-utpg9p5u	131	27	relevant	relevant	JJ
cord-271094-utpg9p5u	131	28	at	at	IN
cord-271094-utpg9p5u	131	29	the	the	DT
cord-271094-utpg9p5u	131	30	loyalty	loyalty	NN
cord-271094-utpg9p5u	131	31	stage	stage	NN
cord-271094-utpg9p5u	131	32	and	and	CC
cord-271094-utpg9p5u	131	33	suggests	suggest	VBZ
cord-271094-utpg9p5u	131	34	a	a	DT
cord-271094-utpg9p5u	131	35	continuous	continuous	JJ
cord-271094-utpg9p5u	131	36	readjustment	readjustment	NN
cord-271094-utpg9p5u	131	37	of	of	IN
cord-271094-utpg9p5u	131	38	marketing	marketing	NN
cord-271094-utpg9p5u	131	39	techniques	technique	NNS
cord-271094-utpg9p5u	131	40	.	.	.
cord-271094-utpg9p5u	132	1	From	from	IN
cord-271094-utpg9p5u	132	2	a	a	DT
cord-271094-utpg9p5u	132	3	cost	cost	NN
cord-271094-utpg9p5u	132	4	perspective	perspective	NN
cord-271094-utpg9p5u	132	5	,	,	,
cord-271094-utpg9p5u	132	6	the	the	DT
cord-271094-utpg9p5u	132	7	main	main	JJ
cord-271094-utpg9p5u	132	8	challenge	challenge	NN
cord-271094-utpg9p5u	132	9	of	of	IN
cord-271094-utpg9p5u	132	10	the	the	DT
cord-271094-utpg9p5u	132	11	home	home	NN
cord-271094-utpg9p5u	132	12	delivery	delivery	NN
cord-271094-utpg9p5u	132	13	business	business	NN
cord-271094-utpg9p5u	132	14	model	model	NN
cord-271094-utpg9p5u	132	15	are	be	VBP
cord-271094-utpg9p5u	132	16	the	the	DT
cord-271094-utpg9p5u	132	17	high	high	JJ
cord-271094-utpg9p5u	132	18	delivery	delivery	NN
cord-271094-utpg9p5u	132	19	costs	cost	NNS
cord-271094-utpg9p5u	132	20	in	in	IN
cord-271094-utpg9p5u	132	21	the	the	DT
cord-271094-utpg9p5u	132	22	"	"	``
cord-271094-utpg9p5u	132	23	last	last	JJ
cord-271094-utpg9p5u	132	24	mile	mile	NN
cord-271094-utpg9p5u	132	25	"	"	''
cord-271094-utpg9p5u	132	26	(	(	-LRB-
cord-271094-utpg9p5u	132	27	shipping	shipping	NN
cord-271094-utpg9p5u	132	28	costs	cost	NNS
cord-271094-utpg9p5u	132	29	from	from	IN
cord-271094-utpg9p5u	132	30	the	the	DT
cord-271094-utpg9p5u	132	31	local	local	JJ
cord-271094-utpg9p5u	132	32	platform	platform	NN
cord-271094-utpg9p5u	132	33	to	to	IN
cord-271094-utpg9p5u	132	34	the	the	DT
cord-271094-utpg9p5u	132	35	consumer	consumer	NN
cord-271094-utpg9p5u	132	36	's	's	POS
cord-271094-utpg9p5u	132	37	home	home	NN
cord-271094-utpg9p5u	132	38	or	or	CC
cord-271094-utpg9p5u	132	39	work	work	NN
cord-271094-utpg9p5u	132	40	)	)	-RRB-
cord-271094-utpg9p5u	132	41	and	and	CC
cord-271094-utpg9p5u	132	42	the	the	DT
cord-271094-utpg9p5u	132	43	high	high	JJ
cord-271094-utpg9p5u	132	44	expectations	expectation	NNS
cord-271094-utpg9p5u	132	45	of	of	IN
cord-271094-utpg9p5u	132	46	consumers	consumer	NNS
cord-271094-utpg9p5u	132	47	on	on	IN
cord-271094-utpg9p5u	132	48	the	the	DT
cord-271094-utpg9p5u	132	49	Internet	internet	NN
cord-271094-utpg9p5u	132	50	in	in	IN
cord-271094-utpg9p5u	132	51	terms	term	NNS
cord-271094-utpg9p5u	132	52	of	of	IN
cord-271094-utpg9p5u	132	53	fast	fast	JJ
cord-271094-utpg9p5u	132	54	and	and	CC
cord-271094-utpg9p5u	132	55	correct	correct	JJ
cord-271094-utpg9p5u	132	56	delivery	delivery	NN
cord-271094-utpg9p5u	132	57	on	on	IN
cord-271094-utpg9p5u	132	58	time	time	NN
cord-271094-utpg9p5u	132	59	.	.	.
cord-271094-utpg9p5u	133	1	Zissis	Zissis	NNP
cord-271094-utpg9p5u	133	2	et	et	NNP
cord-271094-utpg9p5u	133	3	al	al	NNP
cord-271094-utpg9p5u	133	4	.	.	.
cord-271094-utpg9p5u	134	1	(	(	-LRB-
cord-271094-utpg9p5u	134	2	2018	2018	CD
cord-271094-utpg9p5u	134	3	)	)	-RRB-
cord-271094-utpg9p5u	134	4	study	study	VB
cord-271094-utpg9p5u	134	5	possible	possible	JJ
cord-271094-utpg9p5u	134	6	collaboration	collaboration	NN
cord-271094-utpg9p5u	134	7	between	between	IN
cord-271094-utpg9p5u	134	8	companies	company	NNS
cord-271094-utpg9p5u	134	9	in	in	IN
cord-271094-utpg9p5u	134	10	urban	urban	JJ
cord-271094-utpg9p5u	134	11	areas	area	NNS
cord-271094-utpg9p5u	134	12	to	to	TO
cord-271094-utpg9p5u	134	13	manage	manage	VB
cord-271094-utpg9p5u	134	14	the	the	DT
cord-271094-utpg9p5u	134	15	distribution	distribution	NN
cord-271094-utpg9p5u	134	16	challenges	challenge	NNS
cord-271094-utpg9p5u	134	17	of	of	IN
cord-271094-utpg9p5u	134	18	last	last	JJ
cord-271094-utpg9p5u	134	19	-	-	HYPH
cord-271094-utpg9p5u	134	20	mile	mile	NN
cord-271094-utpg9p5u	134	21	delivery	delivery	NN
cord-271094-utpg9p5u	134	22	.	.	.
cord-271094-utpg9p5u	135	1	All	all	DT
cord-271094-utpg9p5u	135	2	this	this	DT
cord-271094-utpg9p5u	135	3	reduces	reduce	VBZ
cord-271094-utpg9p5u	135	4	the	the	DT
cord-271094-utpg9p5u	135	5	profit	profit	NN
cord-271094-utpg9p5u	135	6	margin	margin	NN
cord-271094-utpg9p5u	135	7	in	in	IN
cord-271094-utpg9p5u	135	8	the	the	DT
cord-271094-utpg9p5u	135	9	online	online	JJ
cord-271094-utpg9p5u	135	10	segment	segment	NN
cord-271094-utpg9p5u	135	11	(	(	-LRB-
cord-271094-utpg9p5u	135	12	Suel	Suel	NNP
cord-271094-utpg9p5u	135	13	and	and	CC
cord-271094-utpg9p5u	135	14	Polak	Polak	NNP
cord-271094-utpg9p5u	135	15	,	,	,
cord-271094-utpg9p5u	135	16	2017	2017	CD
cord-271094-utpg9p5u	135	17	)	)	-RRB-
cord-271094-utpg9p5u	135	18	.	.	.
cord-271094-utpg9p5u	136	1	Considering	consider	VBG
cord-271094-utpg9p5u	136	2	the	the	DT
cord-271094-utpg9p5u	136	3	costs	cost	NNS
cord-271094-utpg9p5u	136	4	associated	associate	VBN
cord-271094-utpg9p5u	136	5	with	with	IN
cord-271094-utpg9p5u	136	6	marketing	marketing	NN
cord-271094-utpg9p5u	136	7	techniques	technique	NNS
cord-271094-utpg9p5u	136	8	or	or	CC
cord-271094-utpg9p5u	136	9	attraction	attraction	NN
cord-271094-utpg9p5u	136	10	of	of	IN
cord-271094-utpg9p5u	136	11	potential	potential	JJ
cord-271094-utpg9p5u	136	12	consumers	consumer	NNS
cord-271094-utpg9p5u	136	13	,	,	,
cord-271094-utpg9p5u	136	14	Reinares	Reinares	NNP
cord-271094-utpg9p5u	136	15	and	and	CC
cord-271094-utpg9p5u	136	16	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	136	17	(	(	-LRB-
cord-271094-utpg9p5u	136	18	2008	2008	CD
cord-271094-utpg9p5u	136	19	)	)	-RRB-
cord-271094-utpg9p5u	136	20	analyze	analyze	VB
cord-271094-utpg9p5u	136	21	the	the	DT
cord-271094-utpg9p5u	136	22	optimization	optimization	NN
cord-271094-utpg9p5u	136	23	of	of	IN
cord-271094-utpg9p5u	136	24	the	the	DT
cord-271094-utpg9p5u	136	25	marketing	marketing	NN
cord-271094-utpg9p5u	136	26	budget	budget	NN
cord-271094-utpg9p5u	136	27	based	base	VBN
cord-271094-utpg9p5u	136	28	on	on	IN
cord-271094-utpg9p5u	136	29	the	the	DT
cord-271094-utpg9p5u	136	30	cost	cost	NN
cord-271094-utpg9p5u	136	31	of	of	IN
cord-271094-utpg9p5u	136	32	contact	contact	NN
cord-271094-utpg9p5u	136	33	through	through	IN
cord-271094-utpg9p5u	136	34	different	different	JJ
cord-271094-utpg9p5u	136	35	direct	direct	JJ
cord-271094-utpg9p5u	136	36	marketing	marketing	NN
cord-271094-utpg9p5u	136	37	channels	channel	NNS
cord-271094-utpg9p5u	136	38	(	(	-LRB-
cord-271094-utpg9p5u	136	39	mailing	mailing	NN
cord-271094-utpg9p5u	136	40	,	,	,
cord-271094-utpg9p5u	136	41	email	email	NN
cord-271094-utpg9p5u	136	42	,	,	,
cord-271094-utpg9p5u	136	43	telemarketing	telemarketing	NN
cord-271094-utpg9p5u	136	44	,	,	,
cord-271094-utpg9p5u	136	45	and	and	CC
cord-271094-utpg9p5u	136	46	SMS	SMS	NNP
cord-271094-utpg9p5u	136	47	)	)	-RRB-
cord-271094-utpg9p5u	136	48	.	.	.
cord-271094-utpg9p5u	137	1	However	however	RB
cord-271094-utpg9p5u	137	2	,	,	,
cord-271094-utpg9p5u	137	3	in	in	IN
cord-271094-utpg9p5u	137	4	the	the	DT
cord-271094-utpg9p5u	137	5	literature	literature	NN
cord-271094-utpg9p5u	137	6	on	on	IN
cord-271094-utpg9p5u	137	7	digital	digital	JJ
cord-271094-utpg9p5u	137	8	marketing	marketing	NN
cord-271094-utpg9p5u	137	9	techniques	technique	NNS
cord-271094-utpg9p5u	137	10	,	,	,
cord-271094-utpg9p5u	137	11	the	the	DT
cord-271094-utpg9p5u	137	12	cost	cost	NN
cord-271094-utpg9p5u	137	13	as	as	IN
cord-271094-utpg9p5u	137	14	profit	profit	NN
cord-271094-utpg9p5u	137	15	driver	driver	NN
cord-271094-utpg9p5u	137	16	is	be	VBZ
cord-271094-utpg9p5u	137	17	in	in	IN
cord-271094-utpg9p5u	137	18	general	general	JJ
cord-271094-utpg9p5u	137	19	neglected	neglect	VBN
cord-271094-utpg9p5u	137	20	or	or	CC
cord-271094-utpg9p5u	137	21	considered	consider	VBN
cord-271094-utpg9p5u	137	22	in	in	IN
cord-271094-utpg9p5u	137	23	isolation	isolation	NN
cord-271094-utpg9p5u	137	24	in	in	IN
cord-271094-utpg9p5u	137	25	the	the	DT
cord-271094-utpg9p5u	137	26	context	context	NN
cord-271094-utpg9p5u	137	27	of	of	IN
cord-271094-utpg9p5u	137	28	a	a	DT
cord-271094-utpg9p5u	137	29	contraction	contraction	NN
cord-271094-utpg9p5u	137	30	model	model	NN
cord-271094-utpg9p5u	137	31	where	where	WRB
cord-271094-utpg9p5u	137	32	advertisers	advertiser	NNS
cord-271094-utpg9p5u	137	33	pay	pay	VBP
cord-271094-utpg9p5u	137	34	when	when	WRB
cord-271094-utpg9p5u	137	35	the	the	DT
cord-271094-utpg9p5u	137	36	ad	ad	NN
cord-271094-utpg9p5u	137	37	is	be	VBZ
cord-271094-utpg9p5u	137	38	clicked	click	VBN
cord-271094-utpg9p5u	137	39	(	(	-LRB-
cord-271094-utpg9p5u	137	40	Saura	Saura	NNP
cord-271094-utpg9p5u	137	41	et	et	NNP
cord-271094-utpg9p5u	137	42	al	al	NNP
cord-271094-utpg9p5u	137	43	.	.	NNP
cord-271094-utpg9p5u	137	44	,	,	,
cord-271094-utpg9p5u	137	45	2017	2017	CD
cord-271094-utpg9p5u	137	46	)	)	-RRB-
cord-271094-utpg9p5u	137	47	.	.	.
cord-271094-utpg9p5u	138	1	Finally	finally	RB
cord-271094-utpg9p5u	138	2	,	,	,
cord-271094-utpg9p5u	138	3	considering	consider	VBG
cord-271094-utpg9p5u	138	4	the	the	DT
cord-271094-utpg9p5u	138	5	evolution	evolution	NN
cord-271094-utpg9p5u	138	6	of	of	IN
cord-271094-utpg9p5u	138	7	the	the	DT
cord-271094-utpg9p5u	138	8	marketing	marketing	NN
cord-271094-utpg9p5u	138	9	mix	mix	NN
cord-271094-utpg9p5u	138	10	,	,	,
cord-271094-utpg9p5u	138	11	Jackson	Jackson	NNP
cord-271094-utpg9p5u	138	12	and	and	CC
cord-271094-utpg9p5u	138	13	Ahuja	Ahuja	NNP
cord-271094-utpg9p5u	138	14	(	(	-LRB-
cord-271094-utpg9p5u	138	15	2016	2016	CD
cord-271094-utpg9p5u	138	16	)	)	-RRB-
cord-271094-utpg9p5u	138	17	provide	provide	VB
cord-271094-utpg9p5u	138	18	an	an	DT
cord-271094-utpg9p5u	138	19	overview	overview	NN
cord-271094-utpg9p5u	138	20	of	of	IN
cord-271094-utpg9p5u	138	21	the	the	DT
cord-271094-utpg9p5u	138	22	increased	increase	VBN
cord-271094-utpg9p5u	138	23	relevance	relevance	NN
cord-271094-utpg9p5u	138	24	of	of	IN
cord-271094-utpg9p5u	138	25	customer	customer	NN
cord-271094-utpg9p5u	138	26	-	-	HYPH
cord-271094-utpg9p5u	138	27	centric	centric	NN
cord-271094-utpg9p5u	138	28	marketing	marketing	NN
cord-271094-utpg9p5u	138	29	in	in	IN
cord-271094-utpg9p5u	138	30	a	a	DT
cord-271094-utpg9p5u	138	31	changing	change	VBG
cord-271094-utpg9p5u	138	32	technological	technological	JJ
cord-271094-utpg9p5u	138	33	environment	environment	NN
cord-271094-utpg9p5u	138	34	,	,	,
cord-271094-utpg9p5u	138	35	that	that	WDT
cord-271094-utpg9p5u	138	36	provides	provide	VBZ
cord-271094-utpg9p5u	138	37	new	new	JJ
cord-271094-utpg9p5u	138	38	analytical	analytical	JJ
cord-271094-utpg9p5u	138	39	tools	tool	NNS
cord-271094-utpg9p5u	138	40	,	,	,
cord-271094-utpg9p5u	138	41	automatization	automatization	NN
cord-271094-utpg9p5u	138	42	of	of	IN
cord-271094-utpg9p5u	138	43	the	the	DT
cord-271094-utpg9p5u	138	44	sales	sale	NNS
cord-271094-utpg9p5u	138	45	force	force	NN
cord-271094-utpg9p5u	138	46	,	,	,
cord-271094-utpg9p5u	138	47	and	and	CC
cord-271094-utpg9p5u	138	48	data	datum	NNS
cord-271094-utpg9p5u	138	49	mining	mining	NN
cord-271094-utpg9p5u	138	50	.	.	.
cord-271094-utpg9p5u	139	1	In	in	IN
cord-271094-utpg9p5u	139	2	this	this	DT
cord-271094-utpg9p5u	139	3	context	context	NN
cord-271094-utpg9p5u	139	4	,	,	,
cord-271094-utpg9p5u	139	5	the	the	DT
cord-271094-utpg9p5u	139	6	authors	author	NNS
cord-271094-utpg9p5u	139	7	suggest	suggest	VBP
cord-271094-utpg9p5u	139	8	to	to	TO
cord-271094-utpg9p5u	139	9	move	move	VB
cord-271094-utpg9p5u	139	10	away	away	RB
cord-271094-utpg9p5u	139	11	from	from	IN
cord-271094-utpg9p5u	139	12	a	a	DT
cord-271094-utpg9p5u	139	13	marketing	marketing	NN
cord-271094-utpg9p5u	139	14	-	-	HYPH
cord-271094-utpg9p5u	139	15	mix	mix	NN
cord-271094-utpg9p5u	139	16	understood	understand	VBD
cord-271094-utpg9p5u	139	17	as	as	IN
cord-271094-utpg9p5u	139	18	"	"	``
cord-271094-utpg9p5u	139	19	demand	demand	NN
cord-271094-utpg9p5u	139	20	-	-	HYPH
cord-271094-utpg9p5u	139	21	impinging	impinge	VBG
cord-271094-utpg9p5u	139	22	instruments	instrument	NNS
cord-271094-utpg9p5u	139	23	"	"	''
cord-271094-utpg9p5u	139	24	,	,	,
cord-271094-utpg9p5u	139	25	but	but	CC
cord-271094-utpg9p5u	139	26	instead	instead	RB
cord-271094-utpg9p5u	139	27	redefine	redefine	VB
cord-271094-utpg9p5u	139	28	it	-PRON-	PRP
cord-271094-utpg9p5u	139	29	towards	towards	IN
cord-271094-utpg9p5u	139	30	a	a	DT
cord-271094-utpg9p5u	139	31	set	set	NN
cord-271094-utpg9p5u	139	32	of	of	IN
cord-271094-utpg9p5u	139	33	adjustable	adjustable	JJ
cord-271094-utpg9p5u	139	34	tools	tool	NNS
cord-271094-utpg9p5u	139	35	to	to	TO
cord-271094-utpg9p5u	139	36	gain	gain	VB
cord-271094-utpg9p5u	139	37	competitive	competitive	JJ
cord-271094-utpg9p5u	139	38	advantage	advantage	NN
cord-271094-utpg9p5u	139	39	and	and	CC
cord-271094-utpg9p5u	139	40	maximize	maximize	VB
cord-271094-utpg9p5u	139	41	profits	profit	NNS
cord-271094-utpg9p5u	139	42	in	in	IN
cord-271094-utpg9p5u	139	43	the	the	DT
cord-271094-utpg9p5u	139	44	long	long	JJ
cord-271094-utpg9p5u	139	45	run	run	NN
cord-271094-utpg9p5u	139	46	.	.	.
cord-271094-utpg9p5u	140	1	From	from	IN
cord-271094-utpg9p5u	140	2	the	the	DT
cord-271094-utpg9p5u	140	3	beginnings	beginning	NNS
cord-271094-utpg9p5u	140	4	of	of	IN
cord-271094-utpg9p5u	140	5	the	the	DT
cord-271094-utpg9p5u	140	6	application	application	NN
cord-271094-utpg9p5u	140	7	of	of	IN
cord-271094-utpg9p5u	140	8	the	the	DT
cord-271094-utpg9p5u	140	9	DIM	dim	NN
cord-271094-utpg9p5u	140	10	techniques	technique	NNS
cord-271094-utpg9p5u	140	11	,	,	,
cord-271094-utpg9p5u	140	12	new	new	JJ
cord-271094-utpg9p5u	140	13	marketing	marketing	NN
cord-271094-utpg9p5u	140	14	metrics	metric	NNS
cord-271094-utpg9p5u	140	15	and	and	CC
cord-271094-utpg9p5u	140	16	data	datum	NNS
cord-271094-utpg9p5u	140	17	access	access	VBP
cord-271094-utpg9p5u	140	18	the	the	DT
cord-271094-utpg9p5u	140	19	marketing	marketing	NN
cord-271094-utpg9p5u	140	20	landscape	landscape	NN
cord-271094-utpg9p5u	140	21	has	have	VBZ
cord-271094-utpg9p5u	140	22	changed	change	VBN
cord-271094-utpg9p5u	140	23	and	and	CC
cord-271094-utpg9p5u	140	24	is	be	VBZ
cord-271094-utpg9p5u	140	25	still	still	RB
cord-271094-utpg9p5u	140	26	changing	change	VBG
cord-271094-utpg9p5u	140	27	considerably	considerably	RB
cord-271094-utpg9p5u	140	28	,	,	,
cord-271094-utpg9p5u	140	29	with	with	IN
cord-271094-utpg9p5u	140	30	the	the	DT
cord-271094-utpg9p5u	140	31	new	new	JJ
cord-271094-utpg9p5u	140	32	resources	resource	NNS
cord-271094-utpg9p5u	140	33	being	be	VBG
cord-271094-utpg9p5u	140	34	beneficial	beneficial	JJ
cord-271094-utpg9p5u	140	35	to	to	IN
cord-271094-utpg9p5u	140	36	firms	firm	NNS
cord-271094-utpg9p5u	140	37	as	as	RB
cord-271094-utpg9p5u	140	38	well	well	RB
cord-271094-utpg9p5u	140	39	as	as	IN
cord-271094-utpg9p5u	140	40	to	to	IN
cord-271094-utpg9p5u	140	41	customers	customer	NNS
cord-271094-utpg9p5u	140	42	.	.	.
cord-271094-utpg9p5u	141	1	Digital	digital	JJ
cord-271094-utpg9p5u	141	2	marketing	marketing	NN
cord-271094-utpg9p5u	141	3	research	research	NN
cord-271094-utpg9p5u	141	4	related	relate	VBN
cord-271094-utpg9p5u	141	5	to	to	IN
cord-271094-utpg9p5u	141	6	electronic	electronic	JJ
cord-271094-utpg9p5u	141	7	commerce	commerce	NN
cord-271094-utpg9p5u	141	8	identifies	identify	VBZ
cord-271094-utpg9p5u	141	9	digital	digital	JJ
cord-271094-utpg9p5u	141	10	platforms	platform	NNS
cord-271094-utpg9p5u	141	11	as	as	IN
cord-271094-utpg9p5u	141	12	the	the	DT
cord-271094-utpg9p5u	141	13	most	most	RBS
cord-271094-utpg9p5u	141	14	outstanding	outstanding	JJ
cord-271094-utpg9p5u	141	15	digital	digital	JJ
cord-271094-utpg9p5u	141	16	growth	growth	NN
cord-271094-utpg9p5u	141	17	strategy	strategy	NN
cord-271094-utpg9p5u	141	18	(	(	-LRB-
cord-271094-utpg9p5u	141	19	Verhoef	Verhoef	NNP
cord-271094-utpg9p5u	141	20	et	et	FW
cord-271094-utpg9p5u	141	21	al	al	NNP
cord-271094-utpg9p5u	141	22	.	.	NNP
cord-271094-utpg9p5u	141	23	,	,	,
cord-271094-utpg9p5u	141	24	2019	2019	CD
cord-271094-utpg9p5u	141	25	)	)	-RRB-
cord-271094-utpg9p5u	141	26	.	.	.
cord-271094-utpg9p5u	142	1	In	in	IN
cord-271094-utpg9p5u	142	2	this	this	DT
cord-271094-utpg9p5u	142	3	line	line	NN
cord-271094-utpg9p5u	142	4	,	,	,
cord-271094-utpg9p5u	142	5	Cenamor	Cenamor	NNP
cord-271094-utpg9p5u	142	6	et	et	NNP
cord-271094-utpg9p5u	142	7	al	al	NNP
cord-271094-utpg9p5u	142	8	.	.	.
cord-271094-utpg9p5u	143	1	(	(	-LRB-
cord-271094-utpg9p5u	143	2	2019	2019	CD
cord-271094-utpg9p5u	143	3	)	)	-RRB-
cord-271094-utpg9p5u	143	4	analyze	analyze	VB
cord-271094-utpg9p5u	143	5	the	the	DT
cord-271094-utpg9p5u	143	6	effect	effect	NN
cord-271094-utpg9p5u	143	7	of	of	IN
cord-271094-utpg9p5u	143	8	selling	sell	VBG
cord-271094-utpg9p5u	143	9	through	through	IN
cord-271094-utpg9p5u	143	10	digital	digital	JJ
cord-271094-utpg9p5u	143	11	platforms	platform	NNS
cord-271094-utpg9p5u	143	12	,	,	,
cord-271094-utpg9p5u	143	13	for	for	IN
cord-271094-utpg9p5u	143	14	example	example	NN
cord-271094-utpg9p5u	143	15	,	,	,
cord-271094-utpg9p5u	143	16	in	in	IN
cord-271094-utpg9p5u	143	17	the	the	DT
cord-271094-utpg9p5u	143	18	marketplace	marketplace	NN
cord-271094-utpg9p5u	143	19	Alibaba	Alibaba	NNP
cord-271094-utpg9p5u	143	20	(	(	-LRB-
cord-271094-utpg9p5u	143	21	www.alibaba	www.alibaba	NNP
cord-271094-utpg9p5u	143	22	.	.	.
cord-271094-utpg9p5u	143	23	com	com	NN
cord-271094-utpg9p5u	143	24	)	)	-RRB-
cord-271094-utpg9p5u	143	25	,	,	,
cord-271094-utpg9p5u	143	26	identifying	identify	VBG
cord-271094-utpg9p5u	143	27	the	the	DT
cord-271094-utpg9p5u	143	28	performance	performance	NN
cord-271094-utpg9p5u	143	29	implications	implication	NNS
cord-271094-utpg9p5u	143	30	for	for	IN
cord-271094-utpg9p5u	143	31	firms	firm	NNS
cord-271094-utpg9p5u	143	32	and	and	CC
cord-271094-utpg9p5u	143	33	the	the	DT
cord-271094-utpg9p5u	143	34	creation	creation	NN
cord-271094-utpg9p5u	143	35	of	of	IN
cord-271094-utpg9p5u	143	36	competitive	competitive	JJ
cord-271094-utpg9p5u	143	37	advantages	advantage	NNS
cord-271094-utpg9p5u	143	38	.	.	.
cord-271094-utpg9p5u	144	1	These	these	DT
cord-271094-utpg9p5u	144	2	business	business	NN
cord-271094-utpg9p5u	144	3	-	-	HYPH
cord-271094-utpg9p5u	144	4	to	to	IN
cord-271094-utpg9p5u	144	5	-	-	HYPH
cord-271094-utpg9p5u	144	6	consumer	consumer	NN
cord-271094-utpg9p5u	144	7	platforms	platform	NNS
cord-271094-utpg9p5u	144	8	imply	imply	VBP
cord-271094-utpg9p5u	144	9	changes	change	NNS
cord-271094-utpg9p5u	144	10	in	in	IN
cord-271094-utpg9p5u	144	11	the	the	DT
cord-271094-utpg9p5u	144	12	cost	cost	NN
cord-271094-utpg9p5u	144	13	structure	structure	NN
cord-271094-utpg9p5u	144	14	of	of	IN
cord-271094-utpg9p5u	144	15	digital	digital	JJ
cord-271094-utpg9p5u	144	16	marketing	marketing	NN
cord-271094-utpg9p5u	144	17	(	(	-LRB-
cord-271094-utpg9p5u	144	18	although	although	IN
cord-271094-utpg9p5u	144	19	different	different	JJ
cord-271094-utpg9p5u	144	20	from	from	IN
cord-271094-utpg9p5u	144	21	pure	pure	JJ
cord-271094-utpg9p5u	144	22	e	e	NNP
cord-271094-utpg9p5u	144	23	-	-	NN
cord-271094-utpg9p5u	144	24	commerce	commerce	NN
cord-271094-utpg9p5u	144	25	)	)	-RRB-
cord-271094-utpg9p5u	144	26	,	,	,
cord-271094-utpg9p5u	144	27	shifting	shift	VBG
cord-271094-utpg9p5u	144	28	advertising	advertising	NN
cord-271094-utpg9p5u	144	29	costs	cost	NNS
cord-271094-utpg9p5u	144	30	from	from	IN
cord-271094-utpg9p5u	144	31	the	the	DT
cord-271094-utpg9p5u	144	32	marketing	marketing	NN
cord-271094-utpg9p5u	144	33	or	or	CC
cord-271094-utpg9p5u	144	34	advertising	advertising	NN
cord-271094-utpg9p5u	144	35	budget	budget	NN
cord-271094-utpg9p5u	144	36	to	to	IN
cord-271094-utpg9p5u	144	37	transaction	transaction	NN
cord-271094-utpg9p5u	144	38	fees	fee	NNS
cord-271094-utpg9p5u	144	39	or	or	CC
cord-271094-utpg9p5u	144	40	provision	provision	NN
cord-271094-utpg9p5u	144	41	(	(	-LRB-
cord-271094-utpg9p5u	144	42	Frohmann	Frohmann	NNP
cord-271094-utpg9p5u	144	43	,	,	,
cord-271094-utpg9p5u	144	44	2018	2018	CD
cord-271094-utpg9p5u	144	45	)	)	-RRB-
cord-271094-utpg9p5u	144	46	.	.	.
cord-271094-utpg9p5u	145	1	The	the	DT
cord-271094-utpg9p5u	145	2	firm	firm	NN
cord-271094-utpg9p5u	145	3	's	's	POS
cord-271094-utpg9p5u	145	4	beliefs	belief	NNS
cord-271094-utpg9p5u	145	5	about	about	IN
cord-271094-utpg9p5u	145	6	entry	entry	NN
cord-271094-utpg9p5u	145	7	and	and	CC
cord-271094-utpg9p5u	145	8	positioning	positioning	NN
cord-271094-utpg9p5u	145	9	in	in	IN
cord-271094-utpg9p5u	145	10	the	the	DT
cord-271094-utpg9p5u	145	11	online	online	JJ
cord-271094-utpg9p5u	145	12	market	market	NN
cord-271094-utpg9p5u	145	13	for	for	IN
cord-271094-utpg9p5u	145	14	grocery	grocery	NN
cord-271094-utpg9p5u	145	15	have	have	VBP
cord-271094-utpg9p5u	145	16	been	be	VBN
cord-271094-utpg9p5u	145	17	investigated	investigate	VBN
cord-271094-utpg9p5u	145	18	by	by	IN
cord-271094-utpg9p5u	145	19	Kureshi	Kureshi	NNP
cord-271094-utpg9p5u	145	20	and	and	CC
cord-271094-utpg9p5u	145	21	Thomas	Thomas	NNP
cord-271094-utpg9p5u	145	22	(	(	-LRB-
cord-271094-utpg9p5u	145	23	2019	2019	CD
cord-271094-utpg9p5u	145	24	)	)	-RRB-
cord-271094-utpg9p5u	145	25	.	.	.
cord-271094-utpg9p5u	146	1	The	the	DT
cord-271094-utpg9p5u	146	2	authors	author	NNS
cord-271094-utpg9p5u	146	3	identify	identify	VBP
cord-271094-utpg9p5u	146	4	,	,	,
cord-271094-utpg9p5u	146	5	based	base	VBN
cord-271094-utpg9p5u	146	6	on	on	IN
cord-271094-utpg9p5u	146	7	firm	firm	JJ
cord-271094-utpg9p5u	146	8	interviews	interview	NNS
cord-271094-utpg9p5u	146	9	,	,	,
cord-271094-utpg9p5u	146	10	positive	positive	JJ
cord-271094-utpg9p5u	146	11	outcome	outcome	NN
cord-271094-utpg9p5u	146	12	beliefs	belief	NNS
cord-271094-utpg9p5u	146	13	in	in	IN
cord-271094-utpg9p5u	146	14	terms	term	NNS
cord-271094-utpg9p5u	146	15	of	of	IN
cord-271094-utpg9p5u	146	16	business	business	NN
cord-271094-utpg9p5u	146	17	expansion	expansion	NN
cord-271094-utpg9p5u	146	18	and	and	CC
cord-271094-utpg9p5u	146	19	increased	increase	VBN
cord-271094-utpg9p5u	146	20	visibility	visibility	NN
cord-271094-utpg9p5u	146	21	and	and	CC
cord-271094-utpg9p5u	146	22	reputation	reputation	NN
cord-271094-utpg9p5u	146	23	,	,	,
cord-271094-utpg9p5u	146	24	but	but	CC
cord-271094-utpg9p5u	146	25	also	also	RB
cord-271094-utpg9p5u	146	26	concerns	concern	VBZ
cord-271094-utpg9p5u	146	27	about	about	IN
cord-271094-utpg9p5u	146	28	increasing	increase	VBG
cord-271094-utpg9p5u	146	29	and	and	CC
cord-271094-utpg9p5u	146	30	restructuring	restructure	VBG
cord-271094-utpg9p5u	146	31	inventory	inventory	NN
cord-271094-utpg9p5u	146	32	management	management	NN
cord-271094-utpg9p5u	146	33	or	or	CC
cord-271094-utpg9p5u	146	34	increased	increase	VBN
cord-271094-utpg9p5u	146	35	costs	cost	NNS
cord-271094-utpg9p5u	146	36	for	for	IN
cord-271094-utpg9p5u	146	37	store	store	NN
cord-271094-utpg9p5u	146	38	helpers	helper	NNS
cord-271094-utpg9p5u	146	39	or	or	CC
cord-271094-utpg9p5u	146	40	computer	computer	NN
cord-271094-utpg9p5u	146	41	assistants	assistant	NNS
cord-271094-utpg9p5u	146	42	.	.	.
cord-271094-utpg9p5u	147	1	Additionally	additionally	RB
cord-271094-utpg9p5u	147	2	,	,	,
cord-271094-utpg9p5u	147	3	social	social	JJ
cord-271094-utpg9p5u	147	4	and	and	CC
cord-271094-utpg9p5u	147	5	peer	peer	NN
cord-271094-utpg9p5u	147	6	pressure	pressure	NN
cord-271094-utpg9p5u	147	7	with	with	IN
cord-271094-utpg9p5u	147	8	respect	respect	NN
cord-271094-utpg9p5u	147	9	to	to	IN
cord-271094-utpg9p5u	147	10	customer	customer	NN
cord-271094-utpg9p5u	147	11	expectations	expectation	NNS
cord-271094-utpg9p5u	147	12	,	,	,
cord-271094-utpg9p5u	147	13	suppliers	supplier	NNS
cord-271094-utpg9p5u	147	14	,	,	,
cord-271094-utpg9p5u	147	15	and	and	CC
cord-271094-utpg9p5u	147	16	rivals	rival	NNS
cord-271094-utpg9p5u	147	17	,	,	,
cord-271094-utpg9p5u	147	18	drives	drive	VBZ
cord-271094-utpg9p5u	147	19	the	the	DT
cord-271094-utpg9p5u	147	20	firm	firm	NN
cord-271094-utpg9p5u	147	21	's	's	POS
cord-271094-utpg9p5u	147	22	belief	belief	NN
cord-271094-utpg9p5u	147	23	in	in	IN
cord-271094-utpg9p5u	147	24	gaining	gain	VBG
cord-271094-utpg9p5u	147	25	first	first	JJ
cord-271094-utpg9p5u	147	26	-	-	HYPH
cord-271094-utpg9p5u	147	27	mover	mover	NN
cord-271094-utpg9p5u	147	28	advantage	advantage	NN
cord-271094-utpg9p5u	147	29	entering	enter	VBG
cord-271094-utpg9p5u	147	30	the	the	DT
cord-271094-utpg9p5u	147	31	online	online	JJ
cord-271094-utpg9p5u	147	32	business	business	NN
cord-271094-utpg9p5u	147	33	,	,	,
cord-271094-utpg9p5u	147	34	with	with	IN
cord-271094-utpg9p5u	147	35	no	no	DT
cord-271094-utpg9p5u	147	36	entry	entry	NN
cord-271094-utpg9p5u	147	37	or	or	CC
cord-271094-utpg9p5u	147	38	exit	exit	NN
cord-271094-utpg9p5u	147	39	cost	cost	NN
cord-271094-utpg9p5u	147	40	.	.	.
cord-271094-utpg9p5u	148	1	Given	give	VBN
cord-271094-utpg9p5u	148	2	these	these	DT
cord-271094-utpg9p5u	148	3	positive	positive	JJ
cord-271094-utpg9p5u	148	4	and	and	CC
cord-271094-utpg9p5u	148	5	negative	negative	JJ
cord-271094-utpg9p5u	148	6	beliefs	belief	NNS
cord-271094-utpg9p5u	148	7	about	about	IN
cord-271094-utpg9p5u	148	8	the	the	DT
cord-271094-utpg9p5u	148	9	outcome	outcome	NN
cord-271094-utpg9p5u	148	10	of	of	IN
cord-271094-utpg9p5u	148	11	online	online	JJ
cord-271094-utpg9p5u	148	12	market	market	NN
cord-271094-utpg9p5u	148	13	participation	participation	NN
cord-271094-utpg9p5u	148	14	,	,	,
cord-271094-utpg9p5u	148	15	the	the	DT
cord-271094-utpg9p5u	148	16	performance	performance	NN
cord-271094-utpg9p5u	148	17	of	of	IN
cord-271094-utpg9p5u	148	18	market	market	NN
cord-271094-utpg9p5u	148	19	leaders	leader	NNS
cord-271094-utpg9p5u	148	20	in	in	IN
cord-271094-utpg9p5u	148	21	the	the	DT
cord-271094-utpg9p5u	148	22	sector	sector	NN
cord-271094-utpg9p5u	148	23	may	may	MD
cord-271094-utpg9p5u	148	24	provide	provide	VB
cord-271094-utpg9p5u	148	25	some	some	DT
cord-271094-utpg9p5u	148	26	guidance	guidance	NN
cord-271094-utpg9p5u	148	27	.	.	.
cord-271094-utpg9p5u	149	1	On	on	IN
cord-271094-utpg9p5u	149	2	the	the	DT
cord-271094-utpg9p5u	149	3	other	other	JJ
cord-271094-utpg9p5u	149	4	hand	hand	NN
cord-271094-utpg9p5u	149	5	,	,	,
cord-271094-utpg9p5u	149	6	from	from	IN
cord-271094-utpg9p5u	149	7	a	a	DT
cord-271094-utpg9p5u	149	8	consumer	consumer	NN
cord-271094-utpg9p5u	149	9	perspective	perspective	NN
cord-271094-utpg9p5u	149	10	,	,	,
cord-271094-utpg9p5u	149	11	Aponte	Aponte	NNP
cord-271094-utpg9p5u	149	12	(	(	-LRB-
cord-271094-utpg9p5u	149	13	2015	2015	CD
cord-271094-utpg9p5u	149	14	)	)	-RRB-
cord-271094-utpg9p5u	149	15	identifies	identify	VBZ
cord-271094-utpg9p5u	149	16	perceived	perceive	VBN
cord-271094-utpg9p5u	149	17	security	security	NN
cord-271094-utpg9p5u	149	18	,	,	,
cord-271094-utpg9p5u	149	19	privacy	privacy	NN
cord-271094-utpg9p5u	149	20	,	,	,
cord-271094-utpg9p5u	149	21	risk	risk	NN
cord-271094-utpg9p5u	149	22	,	,	,
cord-271094-utpg9p5u	149	23	and	and	CC
cord-271094-utpg9p5u	149	24	website	website	NN
cord-271094-utpg9p5u	149	25	quality	quality	NN
cord-271094-utpg9p5u	149	26	as	as	IN
cord-271094-utpg9p5u	149	27	determinants	determinant	NNS
cord-271094-utpg9p5u	149	28	of	of	IN
cord-271094-utpg9p5u	149	29	consumer	consumer	NN
cord-271094-utpg9p5u	149	30	confidence	confidence	NN
cord-271094-utpg9p5u	149	31	towards	towards	IN
cord-271094-utpg9p5u	149	32	e	e	NN
cord-271094-utpg9p5u	149	33	-	-	NN
cord-271094-utpg9p5u	149	34	commerce	commerce	NN
cord-271094-utpg9p5u	149	35	.	.	.
cord-271094-utpg9p5u	150	1	All	all	PDT
cord-271094-utpg9p5u	150	2	these	these	DT
cord-271094-utpg9p5u	150	3	studies	study	NNS
cord-271094-utpg9p5u	150	4	reveal	reveal	VBP
cord-271094-utpg9p5u	150	5	the	the	DT
cord-271094-utpg9p5u	150	6	existing	exist	VBG
cord-271094-utpg9p5u	150	7	uncertainty	uncertainty	NN
cord-271094-utpg9p5u	150	8	and	and	CC
cord-271094-utpg9p5u	150	9	importance	importance	NN
cord-271094-utpg9p5u	150	10	in	in	IN
cord-271094-utpg9p5u	150	11	regards	regard	NNS
cord-271094-utpg9p5u	150	12	to	to	IN
cord-271094-utpg9p5u	150	13	the	the	DT
cord-271094-utpg9p5u	150	14	information	information	NN
cord-271094-utpg9p5u	150	15	structure	structure	NN
cord-271094-utpg9p5u	150	16	and	and	CC
cord-271094-utpg9p5u	150	17	data	data	NN
cord-271094-utpg9p5u	150	18	-	-	HYPH
cord-271094-utpg9p5u	150	19	based	base	VBN
cord-271094-utpg9p5u	150	20	decision	decision	NN
cord-271094-utpg9p5u	150	21	in	in	IN
cord-271094-utpg9p5u	150	22	the	the	DT
cord-271094-utpg9p5u	150	23	new	new	JJ
cord-271094-utpg9p5u	150	24	online	online	JJ
cord-271094-utpg9p5u	150	25	business	business	NN
cord-271094-utpg9p5u	150	26	models	model	NNS
cord-271094-utpg9p5u	150	27	.	.	.
cord-271094-utpg9p5u	151	1	The	the	DT
cord-271094-utpg9p5u	151	2	literature	literature	NN
cord-271094-utpg9p5u	151	3	on	on	IN
cord-271094-utpg9p5u	151	4	strategic	strategic	JJ
cord-271094-utpg9p5u	151	5	interactions	interaction	NNS
cord-271094-utpg9p5u	151	6	between	between	IN
cord-271094-utpg9p5u	151	7	companies	company	NNS
cord-271094-utpg9p5u	151	8	in	in	IN
cord-271094-utpg9p5u	151	9	digital	digital	JJ
cord-271094-utpg9p5u	151	10	transformation	transformation	NN
cord-271094-utpg9p5u	151	11	processes	process	NNS
cord-271094-utpg9p5u	151	12	is	be	VBZ
cord-271094-utpg9p5u	151	13	sparse	sparse	JJ
cord-271094-utpg9p5u	151	14	.	.	.
cord-271094-utpg9p5u	152	1	The	the	DT
cord-271094-utpg9p5u	152	2	first	first	JJ
cord-271094-utpg9p5u	152	3	research	research	NN
cord-271094-utpg9p5u	152	4	in	in	IN
cord-271094-utpg9p5u	152	5	this	this	DT
cord-271094-utpg9p5u	152	6	line	line	NN
cord-271094-utpg9p5u	152	7	has	have	VBZ
cord-271094-utpg9p5u	152	8	been	be	VBN
cord-271094-utpg9p5u	152	9	conducted	conduct	VBN
cord-271094-utpg9p5u	152	10	by	by	IN
cord-271094-utpg9p5u	152	11	Zutshi	Zutshi	NNP
cord-271094-utpg9p5u	152	12	et	et	NNP
cord-271094-utpg9p5u	152	13	al	al	NNP
cord-271094-utpg9p5u	152	14	.	.	.
cord-271094-utpg9p5u	153	1	(	(	-LRB-
cord-271094-utpg9p5u	153	2	2018	2018	CD
cord-271094-utpg9p5u	153	3	)	)	-RRB-
cord-271094-utpg9p5u	153	4	,	,	,
cord-271094-utpg9p5u	153	5	estimating	estimate	VBG
cord-271094-utpg9p5u	153	6	a	a	DT
cord-271094-utpg9p5u	153	7	management	management	NN
cord-271094-utpg9p5u	153	8	model	model	NN
cord-271094-utpg9p5u	153	9	based	base	VBN
cord-271094-utpg9p5u	153	10	on	on	IN
cord-271094-utpg9p5u	153	11	game	game	NN
cord-271094-utpg9p5u	153	12	theory	theory	NN
cord-271094-utpg9p5u	153	13	to	to	TO
cord-271094-utpg9p5u	153	14	identify	identify	VB
cord-271094-utpg9p5u	153	15	the	the	DT
cord-271094-utpg9p5u	153	16	number	number	NN
cord-271094-utpg9p5u	153	17	of	of	IN
cord-271094-utpg9p5u	153	18	potential	potential	JJ
cord-271094-utpg9p5u	153	19	customers	customer	NNS
cord-271094-utpg9p5u	153	20	registered	register	VBN
cord-271094-utpg9p5u	153	21	on	on	IN
cord-271094-utpg9p5u	153	22	the	the	DT
cord-271094-utpg9p5u	153	23	web	web	NN
cord-271094-utpg9p5u	153	24	(	(	-LRB-
cord-271094-utpg9p5u	153	25	"	"	``
cord-271094-utpg9p5u	153	26	online	online	JJ
cord-271094-utpg9p5u	153	27	leads	lead	NNS
cord-271094-utpg9p5u	153	28	"	"	''
cord-271094-utpg9p5u	153	29	)	)	-RRB-
cord-271094-utpg9p5u	153	30	that	that	IN
cord-271094-utpg9p5u	153	31	a	a	DT
cord-271094-utpg9p5u	153	32	company	company	NN
cord-271094-utpg9p5u	153	33	must	must	MD
cord-271094-utpg9p5u	153	34	achieve	achieve	VB
cord-271094-utpg9p5u	153	35	in	in	IN
cord-271094-utpg9p5u	153	36	order	order	NN
cord-271094-utpg9p5u	153	37	to	to	TO
cord-271094-utpg9p5u	153	38	compete	compete	VB
cord-271094-utpg9p5u	153	39	efficiently	efficiently	RB
cord-271094-utpg9p5u	153	40	in	in	IN
cord-271094-utpg9p5u	153	41	a	a	DT
cord-271094-utpg9p5u	153	42	market	market	NN
cord-271094-utpg9p5u	153	43	.	.	.
cord-271094-utpg9p5u	154	1	In	in	IN
cord-271094-utpg9p5u	154	2	this	this	DT
cord-271094-utpg9p5u	154	3	context	context	NN
cord-271094-utpg9p5u	154	4	,	,	,
cord-271094-utpg9p5u	154	5	the	the	DT
cord-271094-utpg9p5u	154	6	operational	operational	JJ
cord-271094-utpg9p5u	154	7	optimization	optimization	NN
cord-271094-utpg9p5u	154	8	of	of	IN
cord-271094-utpg9p5u	154	9	companies	company	NNS
cord-271094-utpg9p5u	154	10	in	in	IN
cord-271094-utpg9p5u	154	11	terms	term	NNS
cord-271094-utpg9p5u	154	12	of	of	IN
cord-271094-utpg9p5u	154	13	DIM	dim	NN
cord-271094-utpg9p5u	154	14	techniques	technique	NNS
cord-271094-utpg9p5u	154	15	is	be	VBZ
cord-271094-utpg9p5u	154	16	considered	consider	VBN
cord-271094-utpg9p5u	154	17	fundamental	fundamental	JJ
cord-271094-utpg9p5u	154	18	for	for	IN
cord-271094-utpg9p5u	154	19	further	further	JJ
cord-271094-utpg9p5u	154	20	steps	step	NNS
cord-271094-utpg9p5u	154	21	of	of	IN
cord-271094-utpg9p5u	154	22	competition	competition	NN
cord-271094-utpg9p5u	154	23	based	base	VBN
cord-271094-utpg9p5u	154	24	strategies	strategy	NNS
cord-271094-utpg9p5u	154	25	.	.	.
cord-271094-utpg9p5u	155	1	The	the	DT
cord-271094-utpg9p5u	155	2	literature	literature	NN
cord-271094-utpg9p5u	155	3	that	that	WDT
cord-271094-utpg9p5u	155	4	uses	use	VBZ
cord-271094-utpg9p5u	155	5	or	or	CC
cord-271094-utpg9p5u	155	6	verifies	verify	VBZ
cord-271094-utpg9p5u	155	7	economic	economic	JJ
cord-271094-utpg9p5u	155	8	theories	theory	NNS
cord-271094-utpg9p5u	155	9	within	within	IN
cord-271094-utpg9p5u	155	10	the	the	DT
cord-271094-utpg9p5u	155	11	framework	framework	NN
cord-271094-utpg9p5u	155	12	of	of	IN
cord-271094-utpg9p5u	155	13	digital	digital	JJ
cord-271094-utpg9p5u	155	14	transformation	transformation	NN
cord-271094-utpg9p5u	155	15	is	be	VBZ
cord-271094-utpg9p5u	155	16	still	still	RB
cord-271094-utpg9p5u	155	17	scarce	scarce	JJ
cord-271094-utpg9p5u	155	18	.	.	.
cord-271094-utpg9p5u	156	1	Fedoseeva	Fedoseeva	NNP
cord-271094-utpg9p5u	156	2	et	et	NNP
cord-271094-utpg9p5u	156	3	al	al	NNP
cord-271094-utpg9p5u	156	4	.	.	.
cord-271094-utpg9p5u	157	1	(	(	-LRB-
cord-271094-utpg9p5u	157	2	2017	2017	CD
cord-271094-utpg9p5u	157	3	)	)	-RRB-
cord-271094-utpg9p5u	157	4	verify	verify	VB
cord-271094-utpg9p5u	157	5	the	the	DT
cord-271094-utpg9p5u	157	6	economic	economic	JJ
cord-271094-utpg9p5u	157	7	theory	theory	NN
cord-271094-utpg9p5u	157	8	that	that	WDT
cord-271094-utpg9p5u	157	9	suggests	suggest	VBZ
cord-271094-utpg9p5u	157	10	that	that	IN
cord-271094-utpg9p5u	157	11	a	a	DT
cord-271094-utpg9p5u	157	12	market	market	NN
cord-271094-utpg9p5u	157	13	with	with	IN
cord-271094-utpg9p5u	157	14	better	well	RBR
cord-271094-utpg9p5u	157	15	-	-	HYPH
cord-271094-utpg9p5u	157	16	informed	inform	VBN
cord-271094-utpg9p5u	157	17	consumers	consumer	NNS
cord-271094-utpg9p5u	157	18	(	(	-LRB-
cord-271094-utpg9p5u	157	19	able	able	JJ
cord-271094-utpg9p5u	157	20	to	to	TO
cord-271094-utpg9p5u	157	21	compare	compare	VB
cord-271094-utpg9p5u	157	22	prices	price	NNS
cord-271094-utpg9p5u	157	23	online	online	RB
cord-271094-utpg9p5u	157	24	without	without	IN
cord-271094-utpg9p5u	157	25	incurring	incur	VBG
cord-271094-utpg9p5u	157	26	substantial	substantial	JJ
cord-271094-utpg9p5u	157	27	opportunity	opportunity	NN
cord-271094-utpg9p5u	157	28	costs	cost	NNS
cord-271094-utpg9p5u	157	29	)	)	-RRB-
cord-271094-utpg9p5u	157	30	reduces	reduce	VBZ
cord-271094-utpg9p5u	157	31	price	price	NN
cord-271094-utpg9p5u	157	32	dispersion	dispersion	NN
cord-271094-utpg9p5u	157	33	.	.	.
cord-271094-utpg9p5u	158	1	Considering	consider	VBG
cord-271094-utpg9p5u	158	2	the	the	DT
cord-271094-utpg9p5u	158	3	retail	retail	JJ
cord-271094-utpg9p5u	158	4	sale	sale	NN
cord-271094-utpg9p5u	158	5	of	of	IN
cord-271094-utpg9p5u	158	6	grocery	grocery	NN
cord-271094-utpg9p5u	158	7	on	on	IN
cord-271094-utpg9p5u	158	8	the	the	DT
cord-271094-utpg9p5u	158	9	Internet	internet	NN
cord-271094-utpg9p5u	158	10	,	,	,
cord-271094-utpg9p5u	158	11	these	these	DT
cord-271094-utpg9p5u	158	12	authors	author	NNS
cord-271094-utpg9p5u	158	13	identify	identify	VBP
cord-271094-utpg9p5u	158	14	that	that	IN
cord-271094-utpg9p5u	158	15	there	there	EX
cord-271094-utpg9p5u	158	16	is	be	VBZ
cord-271094-utpg9p5u	158	17	no	no	DT
cord-271094-utpg9p5u	158	18	price	price	NN
cord-271094-utpg9p5u	158	19	convergence	convergence	NN
cord-271094-utpg9p5u	158	20	;	;	:
cord-271094-utpg9p5u	158	21	that	that	RB
cord-271094-utpg9p5u	158	22	is	is	RB
cord-271094-utpg9p5u	158	23	,	,	,
cord-271094-utpg9p5u	158	24	they	-PRON-	PRP
cord-271094-utpg9p5u	158	25	conclude	conclude	VBP
cord-271094-utpg9p5u	158	26	that	that	IN
cord-271094-utpg9p5u	158	27	there	there	EX
cord-271094-utpg9p5u	158	28	are	be	VBP
cord-271094-utpg9p5u	158	29	still	still	RB
cord-271094-utpg9p5u	158	30	significant	significant	JJ
cord-271094-utpg9p5u	158	31	differences	difference	NNS
cord-271094-utpg9p5u	158	32	in	in	IN
cord-271094-utpg9p5u	158	33	the	the	DT
cord-271094-utpg9p5u	158	34	prices	price	NNS
cord-271094-utpg9p5u	158	35	of	of	IN
cord-271094-utpg9p5u	158	36	online	online	JJ
cord-271094-utpg9p5u	158	37	commerce	commerce	NN
cord-271094-utpg9p5u	158	38	.	.	.
cord-271094-utpg9p5u	159	1	Similarly	similarly	RB
cord-271094-utpg9p5u	159	2	,	,	,
cord-271094-utpg9p5u	159	3	the	the	DT
cord-271094-utpg9p5u	159	4	digitalization	digitalization	NN
cord-271094-utpg9p5u	159	5	of	of	IN
cord-271094-utpg9p5u	159	6	the	the	DT
cord-271094-utpg9p5u	159	7	whole	whole	JJ
cord-271094-utpg9p5u	159	8	buying	buying	NN
cord-271094-utpg9p5u	159	9	process	process	NN
cord-271094-utpg9p5u	159	10	triggers	trigger	VBZ
cord-271094-utpg9p5u	159	11	the	the	DT
cord-271094-utpg9p5u	159	12	question	question	NN
cord-271094-utpg9p5u	159	13	of	of	IN
cord-271094-utpg9p5u	159	14	whether	whether	IN
cord-271094-utpg9p5u	159	15	firms	firm	NNS
cord-271094-utpg9p5u	159	16	meet	meet	VBP
cord-271094-utpg9p5u	159	17	the	the	DT
cord-271094-utpg9p5u	159	18	economic	economic	JJ
cord-271094-utpg9p5u	159	19	theory	theory	NN
cord-271094-utpg9p5u	159	20	of	of	IN
cord-271094-utpg9p5u	159	21	optimal	optimal	JJ
cord-271094-utpg9p5u	159	22	marketing	marketing	NN
cord-271094-utpg9p5u	159	23	spendings	spending	NNS
cord-271094-utpg9p5u	159	24	within	within	IN
cord-271094-utpg9p5u	159	25	a	a	DT
cord-271094-utpg9p5u	159	26	digital	digital	JJ
cord-271094-utpg9p5u	159	27	environment	environment	NN
cord-271094-utpg9p5u	159	28	.	.	.
cord-271094-utpg9p5u	160	1	"	"	``
cord-271094-utpg9p5u	160	2	The	the	DT
cord-271094-utpg9p5u	160	3	need	need	NN
cord-271094-utpg9p5u	160	4	for	for	IN
cord-271094-utpg9p5u	160	5	actionable	actionable	JJ
cord-271094-utpg9p5u	160	6	knowledge	knowledge	NN
cord-271094-utpg9p5u	160	7	"	"	''
cord-271094-utpg9p5u	160	8	in	in	IN
cord-271094-utpg9p5u	160	9	the	the	DT
cord-271094-utpg9p5u	160	10	adaptation	adaptation	NN
cord-271094-utpg9p5u	160	11	of	of	IN
cord-271094-utpg9p5u	160	12	digital	digital	JJ
cord-271094-utpg9p5u	160	13	marketing	marketing	NN
cord-271094-utpg9p5u	160	14	in	in	IN
cord-271094-utpg9p5u	160	15	this	this	DT
cord-271094-utpg9p5u	160	16	new	new	JJ
cord-271094-utpg9p5u	160	17	market	market	NN
cord-271094-utpg9p5u	160	18	is	be	VBZ
cord-271094-utpg9p5u	160	19	emphasized	emphasize	VBN
cord-271094-utpg9p5u	160	20	by	by	IN
cord-271094-utpg9p5u	160	21	Bleoju	Bleoju	NNP
cord-271094-utpg9p5u	160	22	et	et	NNP
cord-271094-utpg9p5u	160	23	al	al	NNP
cord-271094-utpg9p5u	160	24	.	.	.
cord-271094-utpg9p5u	161	1	(	(	-LRB-
cord-271094-utpg9p5u	161	2	2016	2016	CD
cord-271094-utpg9p5u	161	3	)	)	-RRB-
cord-271094-utpg9p5u	161	4	,	,	,
cord-271094-utpg9p5u	161	5	the	the	DT
cord-271094-utpg9p5u	161	6	closest	close	JJS
cord-271094-utpg9p5u	161	7	paper	paper	NN
cord-271094-utpg9p5u	161	8	to	to	IN
cord-271094-utpg9p5u	161	9	the	the	DT
cord-271094-utpg9p5u	161	10	present	present	JJ
cord-271094-utpg9p5u	161	11	work	work	NN
cord-271094-utpg9p5u	161	12	,	,	,
cord-271094-utpg9p5u	161	13	which	which	WDT
cord-271094-utpg9p5u	161	14	provides	provide	VBZ
cord-271094-utpg9p5u	161	15	practical	practical	JJ
cord-271094-utpg9p5u	161	16	insights	insight	NNS
cord-271094-utpg9p5u	161	17	on	on	IN
cord-271094-utpg9p5u	161	18	how	how	WRB
cord-271094-utpg9p5u	161	19	to	to	TO
cord-271094-utpg9p5u	161	20	switch	switch	VB
cord-271094-utpg9p5u	161	21	between	between	IN
cord-271094-utpg9p5u	161	22	a	a	DT
cord-271094-utpg9p5u	161	23	focus	focus	NN
cord-271094-utpg9p5u	161	24	on	on	IN
cord-271094-utpg9p5u	161	25	inbound	inbound	JJ
cord-271094-utpg9p5u	161	26	marketing	marketing	NN
cord-271094-utpg9p5u	161	27	and	and	CC
cord-271094-utpg9p5u	161	28	outbound	outbound	JJ
cord-271094-utpg9p5u	161	29	marketing	marketing	NN
cord-271094-utpg9p5u	161	30	.	.	.
cord-271094-utpg9p5u	162	1	Concretely	concretely	RB
cord-271094-utpg9p5u	162	2	,	,	,
cord-271094-utpg9p5u	162	3	the	the	DT
cord-271094-utpg9p5u	162	4	authors	author	NNS
cord-271094-utpg9p5u	162	5	identify	identify	VBP
cord-271094-utpg9p5u	162	6	based	base	VBN
cord-271094-utpg9p5u	162	7	on	on	IN
cord-271094-utpg9p5u	162	8	a	a	DT
cord-271094-utpg9p5u	162	9	firm	firm	JJ
cord-271094-utpg9p5u	162	10	-	-	HYPH
cord-271094-utpg9p5u	162	11	level	level	NN
cord-271094-utpg9p5u	162	12	survey	survey	NN
cord-271094-utpg9p5u	162	13	on	on	IN
cord-271094-utpg9p5u	162	14	the	the	DT
cord-271094-utpg9p5u	162	15	use	use	NN
cord-271094-utpg9p5u	162	16	of	of	IN
cord-271094-utpg9p5u	162	17	digital	digital	JJ
cord-271094-utpg9p5u	162	18	inbound	inbound	NN
cord-271094-utpg9p5u	162	19	and	and	CC
cord-271094-utpg9p5u	162	20	outbound	outbound	JJ
cord-271094-utpg9p5u	162	21	activities	activity	NNS
cord-271094-utpg9p5u	162	22	,	,	,
cord-271094-utpg9p5u	162	23	including	include	VBG
cord-271094-utpg9p5u	162	24	firms	firm	NNS
cord-271094-utpg9p5u	162	25	with	with	IN
cord-271094-utpg9p5u	162	26	different	different	JJ
cord-271094-utpg9p5u	162	27	degree	degree	NN
cord-271094-utpg9p5u	162	28	of	of	IN
cord-271094-utpg9p5u	162	29	integration	integration	NN
cord-271094-utpg9p5u	162	30	of	of	IN
cord-271094-utpg9p5u	162	31	internet	internet	NN
cord-271094-utpg9p5u	162	32	technologies	technology	NNS
cord-271094-utpg9p5u	162	33	,	,	,
cord-271094-utpg9p5u	162	34	that	that	IN
cord-271094-utpg9p5u	162	35	the	the	DT
cord-271094-utpg9p5u	162	36	combination	combination	NN
cord-271094-utpg9p5u	162	37	of	of	IN
cord-271094-utpg9p5u	162	38	creating	create	VBG
cord-271094-utpg9p5u	162	39	content	content	NN
cord-271094-utpg9p5u	162	40	and	and	CC
cord-271094-utpg9p5u	162	41	interaction	interaction	NN
cord-271094-utpg9p5u	162	42	commitment	commitment	NN
cord-271094-utpg9p5u	162	43	explains	explain	VBZ
cord-271094-utpg9p5u	162	44	the	the	DT
cord-271094-utpg9p5u	162	45	propensity	propensity	NN
cord-271094-utpg9p5u	162	46	toward	toward	IN
cord-271094-utpg9p5u	162	47	inbound	inbound	JJ
cord-271094-utpg9p5u	162	48	marketing	marketing	NN
cord-271094-utpg9p5u	162	49	(	(	-LRB-
cord-271094-utpg9p5u	162	50	while	while	IN
cord-271094-utpg9p5u	162	51	the	the	DT
cord-271094-utpg9p5u	162	52	combination	combination	NN
cord-271094-utpg9p5u	162	53	of	of	IN
cord-271094-utpg9p5u	162	54	loyalty	loyalty	NN
cord-271094-utpg9p5u	162	55	profiling	profiling	NN
cord-271094-utpg9p5u	162	56	and	and	CC
cord-271094-utpg9p5u	162	57	client	client	NN
cord-271094-utpg9p5u	162	58	interests	interest	NNS
cord-271094-utpg9p5u	162	59	are	be	VBP
cord-271094-utpg9p5u	162	60	identified	identify	VBN
cord-271094-utpg9p5u	162	61	as	as	IN
cord-271094-utpg9p5u	162	62	causal	causal	JJ
cord-271094-utpg9p5u	162	63	for	for	IN
cord-271094-utpg9p5u	162	64	outbound	outbound	JJ
cord-271094-utpg9p5u	162	65	marketing	marketing	NN
cord-271094-utpg9p5u	162	66	.	.	.
cord-271094-utpg9p5u	162	67	)	)	-RRB-
cord-271094-utpg9p5u	163	1	We	-PRON-	PRP
cord-271094-utpg9p5u	163	2	complete	complete	VBP
cord-271094-utpg9p5u	163	3	this	this	DT
cord-271094-utpg9p5u	163	4	path	path	NN
cord-271094-utpg9p5u	163	5	for	for	IN
cord-271094-utpg9p5u	163	6	actionable	actionable	JJ
cord-271094-utpg9p5u	163	7	knowledge	knowledge	NN
cord-271094-utpg9p5u	163	8	focusing	focus	VBG
cord-271094-utpg9p5u	163	9	on	on	IN
cord-271094-utpg9p5u	163	10	DIM	dim	NN
cord-271094-utpg9p5u	163	11	and	and	CC
cord-271094-utpg9p5u	163	12	when	when	WRB
cord-271094-utpg9p5u	163	13	to	to	TO
cord-271094-utpg9p5u	163	14	switch	switch	VB
cord-271094-utpg9p5u	163	15	between	between	IN
cord-271094-utpg9p5u	163	16	SEO	seo	NN
cord-271094-utpg9p5u	163	17	and	and	CC
cord-271094-utpg9p5u	163	18	SEM	SEM	NNP
cord-271094-utpg9p5u	163	19	techniques	technique	NNS
cord-271094-utpg9p5u	163	20	.	.	.
cord-271094-utpg9p5u	164	1	Finally	finally	RB
cord-271094-utpg9p5u	164	2	,	,	,
cord-271094-utpg9p5u	164	3	a	a	DT
cord-271094-utpg9p5u	164	4	multidisciplinary	multidisciplinary	JJ
cord-271094-utpg9p5u	164	5	literature	literature	NN
cord-271094-utpg9p5u	164	6	review	review	NN
cord-271094-utpg9p5u	164	7	by	by	IN
cord-271094-utpg9p5u	164	8	Verhoef	Verhoef	NNP
cord-271094-utpg9p5u	164	9	et	et	NNP
cord-271094-utpg9p5u	164	10	al	al	NNP
cord-271094-utpg9p5u	164	11	.	.	.
cord-271094-utpg9p5u	165	1	(	(	-LRB-
cord-271094-utpg9p5u	165	2	2019	2019	CD
cord-271094-utpg9p5u	165	3	)	)	-RRB-
cord-271094-utpg9p5u	165	4	reveals	reveal	VBZ
cord-271094-utpg9p5u	165	5	that	that	IN
cord-271094-utpg9p5u	165	6	the	the	DT
cord-271094-utpg9p5u	165	7	digital	digital	JJ
cord-271094-utpg9p5u	165	8	transformation	transformation	NN
cord-271094-utpg9p5u	165	9	of	of	IN
cord-271094-utpg9p5u	165	10	incumbents	incumbent	NNS
cord-271094-utpg9p5u	165	11	(	(	-LRB-
cord-271094-utpg9p5u	165	12	in	in	IN
cord-271094-utpg9p5u	165	13	general	general	JJ
cord-271094-utpg9p5u	165	14	traditional	traditional	JJ
cord-271094-utpg9p5u	165	15	brick	brick	NN
cord-271094-utpg9p5u	165	16	and	and	CC
cord-271094-utpg9p5u	165	17	mortar	mortar	NN
cord-271094-utpg9p5u	165	18	firms	firm	NNS
cord-271094-utpg9p5u	165	19	)	)	-RRB-
cord-271094-utpg9p5u	165	20	is	be	VBZ
cord-271094-utpg9p5u	165	21	especially	especially	RB
cord-271094-utpg9p5u	165	22	relevant	relevant	JJ
cord-271094-utpg9p5u	165	23	in	in	IN
cord-271094-utpg9p5u	165	24	terms	term	NNS
cord-271094-utpg9p5u	165	25	of	of	IN
cord-271094-utpg9p5u	165	26	redefining	redefine	VBG
cord-271094-utpg9p5u	165	27	value	value	NN
cord-271094-utpg9p5u	165	28	-	-	HYPH
cord-271094-utpg9p5u	165	29	creation	creation	NN
cord-271094-utpg9p5u	165	30	,	,	,
cord-271094-utpg9p5u	165	31	investment	investment	NN
cord-271094-utpg9p5u	165	32	in	in	IN
cord-271094-utpg9p5u	165	33	new	new	JJ
cord-271094-utpg9p5u	165	34	resources	resource	NNS
cord-271094-utpg9p5u	165	35	and	and	CC
cord-271094-utpg9p5u	165	36	analytical	analytical	JJ
cord-271094-utpg9p5u	165	37	capabilities	capability	NNS
cord-271094-utpg9p5u	165	38	.	.	.
cord-271094-utpg9p5u	166	1	In	in	IN
cord-271094-utpg9p5u	166	2	this	this	DT
cord-271094-utpg9p5u	166	3	context	context	NN
cord-271094-utpg9p5u	166	4	,	,	,
cord-271094-utpg9p5u	166	5	they	-PRON-	PRP
cord-271094-utpg9p5u	166	6	state	state	VBP
cord-271094-utpg9p5u	166	7	a	a	DT
cord-271094-utpg9p5u	166	8	variety	variety	NN
cord-271094-utpg9p5u	166	9	of	of	IN
cord-271094-utpg9p5u	166	10	KPIs	kpi	NNS
cord-271094-utpg9p5u	166	11	and	and	CC
cord-271094-utpg9p5u	166	12	intermediate	intermediate	JJ
cord-271094-utpg9p5u	166	13	results	result	NNS
cord-271094-utpg9p5u	166	14	,	,	,
cord-271094-utpg9p5u	166	15	which	which	WDT
cord-271094-utpg9p5u	166	16	are	be	VBP
cord-271094-utpg9p5u	166	17	important	important	JJ
cord-271094-utpg9p5u	166	18	for	for	IN
cord-271094-utpg9p5u	166	19	fine	fine	RB
cord-271094-utpg9p5u	166	20	-	-	HYPH
cord-271094-utpg9p5u	166	21	tuning	tuning	VB
cord-271094-utpg9p5u	166	22	the	the	DT
cord-271094-utpg9p5u	166	23	new	new	JJ
cord-271094-utpg9p5u	166	24	business	business	NN
cord-271094-utpg9p5u	166	25	and	and	CC
cord-271094-utpg9p5u	166	26	observe	observe	VBP
cord-271094-utpg9p5u	166	27	that	that	IN
cord-271094-utpg9p5u	166	28	while	while	IN
cord-271094-utpg9p5u	166	29	traditional	traditional	JJ
cord-271094-utpg9p5u	166	30	firms	firm	NNS
cord-271094-utpg9p5u	166	31	stick	stick	VBP
cord-271094-utpg9p5u	166	32	to	to	IN
cord-271094-utpg9p5u	166	33	financial	financial	JJ
cord-271094-utpg9p5u	166	34	profitability	profitability	NN
cord-271094-utpg9p5u	166	35	,	,	,
cord-271094-utpg9p5u	166	36	pure	pure	JJ
cord-271094-utpg9p5u	166	37	digital	digital	JJ
cord-271094-utpg9p5u	166	38	firms	firm	NNS
cord-271094-utpg9p5u	166	39	focus	focus	VBP
cord-271094-utpg9p5u	166	40	on	on	IN
cord-271094-utpg9p5u	166	41	the	the	DT
cord-271094-utpg9p5u	166	42	growth	growth	NN
cord-271094-utpg9p5u	166	43	of	of	IN
cord-271094-utpg9p5u	166	44	users	user	NNS
cord-271094-utpg9p5u	166	45	,	,	,
cord-271094-utpg9p5u	166	46	customers	customer	NNS
cord-271094-utpg9p5u	166	47	or	or	CC
cord-271094-utpg9p5u	166	48	sales	sale	NNS
cord-271094-utpg9p5u	166	49	.	.	.
cord-271094-utpg9p5u	167	1	Likewise	likewise	RB
cord-271094-utpg9p5u	167	2	,	,	,
cord-271094-utpg9p5u	167	3	Baye	Baye	NNP
cord-271094-utpg9p5u	167	4	et	et	NNP
cord-271094-utpg9p5u	167	5	al	al	NNP
cord-271094-utpg9p5u	167	6	.	.	.
cord-271094-utpg9p5u	168	1	(	(	-LRB-
cord-271094-utpg9p5u	168	2	2015	2015	CD
cord-271094-utpg9p5u	168	3	)	)	-RRB-
cord-271094-utpg9p5u	168	4	find	find	VBP
cord-271094-utpg9p5u	168	5	that	that	IN
cord-271094-utpg9p5u	168	6	pure	pure	JJ
cord-271094-utpg9p5u	168	7	online	online	JJ
cord-271094-utpg9p5u	168	8	retailers	retailer	NNS
cord-271094-utpg9p5u	168	9	receive	receive	VBP
cord-271094-utpg9p5u	168	10	,	,	,
cord-271094-utpg9p5u	168	11	on	on	IN
cord-271094-utpg9p5u	168	12	average	average	JJ
cord-271094-utpg9p5u	168	13	,	,	,
cord-271094-utpg9p5u	168	14	13	13	CD
cord-271094-utpg9p5u	168	15	%	%	NN
cord-271094-utpg9p5u	168	16	more	more	JJR
cord-271094-utpg9p5u	168	17	organic	organic	JJ
cord-271094-utpg9p5u	168	18	traffic	traffic	NN
cord-271094-utpg9p5u	168	19	than	than	IN
cord-271094-utpg9p5u	168	20	their	-PRON-	PRP$
cord-271094-utpg9p5u	168	21	click	click	NN
cord-271094-utpg9p5u	168	22	and	and	CC
cord-271094-utpg9p5u	168	23	mortar	mortar	NN
cord-271094-utpg9p5u	168	24	competitors	competitor	NNS
cord-271094-utpg9p5u	168	25	.	.	.
cord-271094-utpg9p5u	169	1	Our	-PRON-	PRP$
cord-271094-utpg9p5u	169	2	paper	paper	NN
cord-271094-utpg9p5u	169	3	investigates	investigate	VBZ
cord-271094-utpg9p5u	169	4	this	this	DT
cord-271094-utpg9p5u	169	5	difference	difference	NN
cord-271094-utpg9p5u	169	6	between	between	IN
cord-271094-utpg9p5u	169	7	click	click	NN
cord-271094-utpg9p5u	169	8	and	and	CC
cord-271094-utpg9p5u	169	9	mortar	mortar	NN
cord-271094-utpg9p5u	169	10	and	and	CC
cord-271094-utpg9p5u	169	11	pure	pure	JJ
cord-271094-utpg9p5u	169	12	online	online	JJ
cord-271094-utpg9p5u	169	13	firms	firm	NNS
cord-271094-utpg9p5u	169	14	further	further	RB
cord-271094-utpg9p5u	169	15	in	in	IN
cord-271094-utpg9p5u	169	16	terms	term	NNS
cord-271094-utpg9p5u	169	17	of	of	IN
cord-271094-utpg9p5u	169	18	the	the	DT
cord-271094-utpg9p5u	169	19	economic	economic	JJ
cord-271094-utpg9p5u	169	20	efficiency	efficiency	NN
cord-271094-utpg9p5u	169	21	of	of	IN
cord-271094-utpg9p5u	169	22	digital	digital	JJ
cord-271094-utpg9p5u	169	23	marketing	marketing	NN
cord-271094-utpg9p5u	169	24	as	as	IN
cord-271094-utpg9p5u	169	25	essential	essential	JJ
cord-271094-utpg9p5u	169	26	intermediate	intermediate	JJ
cord-271094-utpg9p5u	169	27	performance	performance	NN
cord-271094-utpg9p5u	169	28	metrics	metric	NNS
cord-271094-utpg9p5u	169	29	.	.	.
cord-271094-utpg9p5u	170	1	Thus	thus	RB
cord-271094-utpg9p5u	170	2	,	,	,
cord-271094-utpg9p5u	170	3	based	base	VBN
cord-271094-utpg9p5u	170	4	on	on	IN
cord-271094-utpg9p5u	170	5	the	the	DT
cord-271094-utpg9p5u	170	6	underlying	underlie	VBG
cord-271094-utpg9p5u	170	7	mechanisms	mechanism	NNS
cord-271094-utpg9p5u	170	8	of	of	IN
cord-271094-utpg9p5u	170	9	the	the	DT
cord-271094-utpg9p5u	170	10	purchasing	purchasing	NN
cord-271094-utpg9p5u	170	11	process	process	NN
cord-271094-utpg9p5u	170	12	online	online	RB
cord-271094-utpg9p5u	170	13	and	and	CC
cord-271094-utpg9p5u	170	14	the	the	DT
cord-271094-utpg9p5u	170	15	digitalization	digitalization	NN
cord-271094-utpg9p5u	170	16	of	of	IN
cord-271094-utpg9p5u	170	17	marketing	marketing	NN
cord-271094-utpg9p5u	170	18	discussed	discuss	VBN
cord-271094-utpg9p5u	170	19	in	in	IN
cord-271094-utpg9p5u	170	20	previous	previous	JJ
cord-271094-utpg9p5u	170	21	studies	study	NNS
cord-271094-utpg9p5u	170	22	,	,	,
cord-271094-utpg9p5u	170	23	we	-PRON-	PRP
cord-271094-utpg9p5u	170	24	extend	extend	VBP
cord-271094-utpg9p5u	170	25	the	the	DT
cord-271094-utpg9p5u	170	26	literature	literature	NN
cord-271094-utpg9p5u	170	27	on	on	IN
cord-271094-utpg9p5u	170	28	data	data	NN
cord-271094-utpg9p5u	170	29	-	-	HYPH
cord-271094-utpg9p5u	170	30	based	base	VBN
cord-271094-utpg9p5u	170	31	marketing	marketing	NN
cord-271094-utpg9p5u	170	32	management	management	NN
cord-271094-utpg9p5u	170	33	,	,	,
cord-271094-utpg9p5u	170	34	theoretically	theoretically	RB
cord-271094-utpg9p5u	170	35	and	and	CC
cord-271094-utpg9p5u	170	36	evidence	evidence	NN
cord-271094-utpg9p5u	170	37	-	-	HYPH
cord-271094-utpg9p5u	170	38	based	base	VBN
cord-271094-utpg9p5u	170	39	.	.	.
cord-271094-utpg9p5u	171	1	Our	-PRON-	PRP$
cord-271094-utpg9p5u	171	2	adaptation	adaptation	NN
cord-271094-utpg9p5u	171	3	of	of	IN
cord-271094-utpg9p5u	171	4	a	a	DT
cord-271094-utpg9p5u	171	5	classical	classical	JJ
cord-271094-utpg9p5u	171	6	analytical	analytical	JJ
cord-271094-utpg9p5u	171	7	framework	framework	NN
cord-271094-utpg9p5u	171	8	for	for	IN
cord-271094-utpg9p5u	171	9	optimal	optimal	JJ
cord-271094-utpg9p5u	171	10	advertising	advertising	NN
cord-271094-utpg9p5u	171	11	explicitly	explicitly	RB
cord-271094-utpg9p5u	171	12	considers	consider	VBZ
cord-271094-utpg9p5u	171	13	the	the	DT
cord-271094-utpg9p5u	171	14	structure	structure	NN
cord-271094-utpg9p5u	171	15	of	of	IN
cord-271094-utpg9p5u	171	16	marketing	marketing	NN
cord-271094-utpg9p5u	171	17	costs	cost	NNS
cord-271094-utpg9p5u	171	18	online	online	RB
cord-271094-utpg9p5u	171	19	as	as	IN
cord-271094-utpg9p5u	171	20	profit	profit	NN
cord-271094-utpg9p5u	171	21	drivers	driver	NNS
cord-271094-utpg9p5u	171	22	,	,	,
cord-271094-utpg9p5u	171	23	neglected	neglect	VBN
cord-271094-utpg9p5u	171	24	in	in	IN
cord-271094-utpg9p5u	171	25	the	the	DT
cord-271094-utpg9p5u	171	26	literature	literature	NN
cord-271094-utpg9p5u	171	27	,	,	,
cord-271094-utpg9p5u	171	28	which	which	WDT
cord-271094-utpg9p5u	171	29	allows	allow	VBZ
cord-271094-utpg9p5u	171	30	performance	performance	NN
cord-271094-utpg9p5u	171	31	measure	measure	NN
cord-271094-utpg9p5u	171	32	in	in	IN
cord-271094-utpg9p5u	171	33	terms	term	NNS
cord-271094-utpg9p5u	171	34	of	of	IN
cord-271094-utpg9p5u	171	35	efficiency	efficiency	NN
cord-271094-utpg9p5u	171	36	.	.	.
cord-271094-utpg9p5u	172	1	Based	base	VBN
cord-271094-utpg9p5u	172	2	on	on	IN
cord-271094-utpg9p5u	172	3	the	the	DT
cord-271094-utpg9p5u	172	4	model	model	NN
cord-271094-utpg9p5u	172	5	,	,	,
cord-271094-utpg9p5u	172	6	the	the	DT
cord-271094-utpg9p5u	172	7	usability	usability	NN
cord-271094-utpg9p5u	172	8	is	be	VBZ
cord-271094-utpg9p5u	172	9	verified	verify	VBN
cord-271094-utpg9p5u	172	10	based	base	VBN
cord-271094-utpg9p5u	172	11	on	on	IN
cord-271094-utpg9p5u	172	12	search	search	NN
cord-271094-utpg9p5u	172	13	traffic	traffic	NN
cord-271094-utpg9p5u	172	14	data	datum	NNS
cord-271094-utpg9p5u	172	15	for	for	IN
cord-271094-utpg9p5u	172	16	leading	lead	VBG
cord-271094-utpg9p5u	172	17	firms	firm	NNS
cord-271094-utpg9p5u	172	18	in	in	IN
cord-271094-utpg9p5u	172	19	the	the	DT
cord-271094-utpg9p5u	172	20	sector	sector	NN
cord-271094-utpg9p5u	172	21	.	.	.
cord-271094-utpg9p5u	173	1	Additionally	additionally	RB
cord-271094-utpg9p5u	173	2	,	,	,
cord-271094-utpg9p5u	173	3	we	-PRON-	PRP
cord-271094-utpg9p5u	173	4	study	study	VBP
cord-271094-utpg9p5u	173	5	the	the	DT
cord-271094-utpg9p5u	173	6	existence	existence	NN
cord-271094-utpg9p5u	173	7	of	of	IN
cord-271094-utpg9p5u	173	8	differences	difference	NNS
cord-271094-utpg9p5u	173	9	in	in	IN
cord-271094-utpg9p5u	173	10	the	the	DT
cord-271094-utpg9p5u	173	11	use	use	NN
cord-271094-utpg9p5u	173	12	of	of	IN
cord-271094-utpg9p5u	173	13	DIM	dim	JJ
cord-271094-utpg9p5u	173	14	techniques	technique	NNS
cord-271094-utpg9p5u	173	15	between	between	IN
cord-271094-utpg9p5u	173	16	companies	company	NNS
cord-271094-utpg9p5u	173	17	and	and	CC
cord-271094-utpg9p5u	173	18	,	,	,
cord-271094-utpg9p5u	173	19	in	in	IN
cord-271094-utpg9p5u	173	20	particular	particular	JJ
cord-271094-utpg9p5u	173	21	,	,	,
cord-271094-utpg9p5u	173	22	the	the	DT
cord-271094-utpg9p5u	173	23	difference	difference	NN
cord-271094-utpg9p5u	173	24	between	between	IN
cord-271094-utpg9p5u	173	25	pure	pure	JJ
cord-271094-utpg9p5u	173	26	players	player	NNS
cord-271094-utpg9p5u	173	27	and	and	CC
cord-271094-utpg9p5u	173	28	the	the	DT
cord-271094-utpg9p5u	173	29	new	new	JJ
cord-271094-utpg9p5u	173	30	click	click	NN
cord-271094-utpg9p5u	173	31	and	and	CC
cord-271094-utpg9p5u	173	32	mortar	mortar	NN
cord-271094-utpg9p5u	173	33	players	player	NNS
cord-271094-utpg9p5u	173	34	,	,	,
cord-271094-utpg9p5u	173	35	in	in	IN
cord-271094-utpg9p5u	173	36	terms	term	NNS
cord-271094-utpg9p5u	173	37	of	of	IN
cord-271094-utpg9p5u	173	38	performance	performance	NN
cord-271094-utpg9p5u	173	39	measures	measure	NNS
cord-271094-utpg9p5u	173	40	and	and	CC
cord-271094-utpg9p5u	173	41	conversion	conversion	NN
cord-271094-utpg9p5u	173	42	technology	technology	NN
cord-271094-utpg9p5u	173	43	and	and	CC
cord-271094-utpg9p5u	173	44	cost	cost	NN
cord-271094-utpg9p5u	173	45	structure	structure	NN
cord-271094-utpg9p5u	173	46	.	.	.
cord-271094-utpg9p5u	174	1	The	the	DT
cord-271094-utpg9p5u	174	2	results	result	NNS
cord-271094-utpg9p5u	174	3	provide	provide	VBP
cord-271094-utpg9p5u	174	4	implications	implication	NNS
cord-271094-utpg9p5u	174	5	for	for	IN
cord-271094-utpg9p5u	174	6	data	data	NN
cord-271094-utpg9p5u	174	7	-	-	HYPH
cord-271094-utpg9p5u	174	8	based	base	VBN
cord-271094-utpg9p5u	174	9	management	management	NN
cord-271094-utpg9p5u	174	10	decisions	decision	NNS
cord-271094-utpg9p5u	174	11	on	on	IN
cord-271094-utpg9p5u	174	12	the	the	DT
cord-271094-utpg9p5u	174	13	adjustment	adjustment	NN
cord-271094-utpg9p5u	174	14	of	of	IN
cord-271094-utpg9p5u	174	15	DIM	dim	JJ
cord-271094-utpg9p5u	174	16	techniques	technique	NNS
cord-271094-utpg9p5u	174	17	optimizing	optimize	VBG
cord-271094-utpg9p5u	174	18	the	the	DT
cord-271094-utpg9p5u	174	19	marketing	marketing	NN
cord-271094-utpg9p5u	174	20	budget	budget	NN
cord-271094-utpg9p5u	174	21	,	,	,
cord-271094-utpg9p5u	174	22	in	in	IN
cord-271094-utpg9p5u	174	23	particular	particular	JJ
cord-271094-utpg9p5u	174	24	,	,	,
cord-271094-utpg9p5u	174	25	the	the	DT
cord-271094-utpg9p5u	174	26	readjustment	readjustment	NN
cord-271094-utpg9p5u	174	27	of	of	IN
cord-271094-utpg9p5u	174	28	SEO	seo	NN
cord-271094-utpg9p5u	174	29	-	-	:
cord-271094-utpg9p5u	174	30	and	and	CC
cord-271094-utpg9p5u	174	31	SEM	SEM	NNP
cord-271094-utpg9p5u	174	32	-	-	HYPH
cord-271094-utpg9p5u	174	33	generated	generate	VBN
cord-271094-utpg9p5u	174	34	visits	visit	NNS
cord-271094-utpg9p5u	174	35	.	.	.
cord-271094-utpg9p5u	175	1	This	this	DT
cord-271094-utpg9p5u	175	2	article	article	NN
cord-271094-utpg9p5u	175	3	studies	study	VBZ
cord-271094-utpg9p5u	175	4	the	the	DT
cord-271094-utpg9p5u	175	5	development	development	NN
cord-271094-utpg9p5u	175	6	on	on	IN
cord-271094-utpg9p5u	175	7	the	the	DT
cord-271094-utpg9p5u	175	8	Internet	internet	NN
cord-271094-utpg9p5u	175	9	of	of	IN
cord-271094-utpg9p5u	175	10	29	29	CD
cord-271094-utpg9p5u	175	11	leading	lead	VBG
cord-271094-utpg9p5u	175	12	ecommerce	ecommerce	NN
cord-271094-utpg9p5u	175	13	organizations	organization	NNS
cord-271094-utpg9p5u	175	14	in	in	IN
cord-271094-utpg9p5u	175	15	six	six	CD
cord-271094-utpg9p5u	175	16	different	different	JJ
cord-271094-utpg9p5u	175	17	countries	country	NNS
cord-271094-utpg9p5u	175	18	(	(	-LRB-
cord-271094-utpg9p5u	175	19	USA	USA	NNP
cord-271094-utpg9p5u	175	20	,	,	,
cord-271094-utpg9p5u	175	21	UK	UK	NNP
cord-271094-utpg9p5u	175	22	,	,	,
cord-271094-utpg9p5u	175	23	France	France	NNP
cord-271094-utpg9p5u	175	24	,	,	,
cord-271094-utpg9p5u	175	25	Germany	Germany	NNP
cord-271094-utpg9p5u	175	26	,	,	,
cord-271094-utpg9p5u	175	27	Netherlands	Netherlands	NNP
cord-271094-utpg9p5u	175	28	,	,	,
cord-271094-utpg9p5u	175	29	and	and	CC
cord-271094-utpg9p5u	175	30	Norway	Norway	NNP
cord-271094-utpg9p5u	175	31	)	)	-RRB-
cord-271094-utpg9p5u	175	32	during	during	IN
cord-271094-utpg9p5u	175	33	a	a	DT
cord-271094-utpg9p5u	175	34	time	time	NN
cord-271094-utpg9p5u	175	35	horizon	horizon	NN
cord-271094-utpg9p5u	175	36	of	of	IN
cord-271094-utpg9p5u	175	37	six	six	CD
cord-271094-utpg9p5u	175	38	years	year	NNS
cord-271094-utpg9p5u	176	1	A.	A.	NNP
cord-271094-utpg9p5u	176	2	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	176	3	and	and	CC
cord-271094-utpg9p5u	176	4	J.M.	J.M.	NNP
cord-271094-utpg9p5u	176	5	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	176	6	Technological	Technological	NNP
cord-271094-utpg9p5u	176	7	Forecasting	Forecasting	NNP
cord-271094-utpg9p5u	176	8	&	&	CC
cord-271094-utpg9p5u	176	9	Social	Social	NNP
cord-271094-utpg9p5u	176	10	Change	Change	NNP
cord-271094-utpg9p5u	176	11	162	162	CD
cord-271094-utpg9p5u	176	12	(	(	-LRB-
cord-271094-utpg9p5u	176	13	2021	2021	CD
cord-271094-utpg9p5u	176	14	)	)	-RRB-
cord-271094-utpg9p5u	177	1	120373	120373	CD
cord-271094-utpg9p5u	178	1	(	(	-LRB-
cord-271094-utpg9p5u	178	2	2014	2014	CD
cord-271094-utpg9p5u	178	3	-2019	-2019	NN
cord-271094-utpg9p5u	178	4	)	)	-RRB-
cord-271094-utpg9p5u	178	5	,	,	,
cord-271094-utpg9p5u	178	6	comparing	compare	VBG
cord-271094-utpg9p5u	178	7	the	the	DT
cord-271094-utpg9p5u	178	8	use	use	NN
cord-271094-utpg9p5u	178	9	of	of	IN
cord-271094-utpg9p5u	178	10	DIM	dim	JJ
cord-271094-utpg9p5u	178	11	techniques	technique	NNS
cord-271094-utpg9p5u	178	12	of	of	IN
cord-271094-utpg9p5u	178	13	firms	firm	NNS
cord-271094-utpg9p5u	178	14	operating	operate	VBG
cord-271094-utpg9p5u	178	15	physical	physical	JJ
cord-271094-utpg9p5u	178	16	as	as	RB
cord-271094-utpg9p5u	178	17	well	well	RB
cord-271094-utpg9p5u	178	18	as	as	IN
cord-271094-utpg9p5u	178	19	virtual	virtual	JJ
cord-271094-utpg9p5u	178	20	stores	store	NNS
cord-271094-utpg9p5u	178	21	with	with	IN
cord-271094-utpg9p5u	178	22	retail	retail	JJ
cord-271094-utpg9p5u	178	23	companies	company	NNS
cord-271094-utpg9p5u	178	24	born	bear	VBN
cord-271094-utpg9p5u	178	25	in	in	IN
cord-271094-utpg9p5u	178	26	the	the	DT
cord-271094-utpg9p5u	178	27	digital	digital	JJ
cord-271094-utpg9p5u	178	28	environment	environment	NN
cord-271094-utpg9p5u	178	29	.	.	.
cord-271094-utpg9p5u	179	1	Four	four	CD
cord-271094-utpg9p5u	179	2	different	different	JJ
cord-271094-utpg9p5u	179	3	paths	path	NNS
cord-271094-utpg9p5u	179	4	or	or	CC
cord-271094-utpg9p5u	179	5	access	access	NN
cord-271094-utpg9p5u	179	6	routes	route	NNS
cord-271094-utpg9p5u	179	7	to	to	IN
cord-271094-utpg9p5u	179	8	the	the	DT
cord-271094-utpg9p5u	179	9	website	website	NN
cord-271094-utpg9p5u	179	10	can	can	MD
cord-271094-utpg9p5u	179	11	be	be	VB
cord-271094-utpg9p5u	179	12	differentiated	differentiate	VBN
cord-271094-utpg9p5u	179	13	:	:	:
cord-271094-utpg9p5u	179	14	(	(	-LRB-
cord-271094-utpg9p5u	179	15	i	i	NN
cord-271094-utpg9p5u	179	16	)	)	-RRB-
cord-271094-utpg9p5u	179	17	visits	visit	NNS
cord-271094-utpg9p5u	179	18	derived	derive	VBN
cord-271094-utpg9p5u	179	19	from	from	IN
cord-271094-utpg9p5u	179	20	search	search	NN
cord-271094-utpg9p5u	179	21	engines	engine	NNS
cord-271094-utpg9p5u	179	22	through	through	IN
cord-271094-utpg9p5u	179	23	paid	pay	VBN
cord-271094-utpg9p5u	179	24	positioning	positioning	NN
cord-271094-utpg9p5u	179	25	or	or	CC
cord-271094-utpg9p5u	179	26	SEM	SEM	NNP
cord-271094-utpg9p5u	179	27	;	;	:
cord-271094-utpg9p5u	179	28	(	(	-LRB-
cord-271094-utpg9p5u	179	29	ii	ii	NN
cord-271094-utpg9p5u	179	30	)	)	-RRB-
cord-271094-utpg9p5u	179	31	access	access	NN
cord-271094-utpg9p5u	179	32	to	to	IN
cord-271094-utpg9p5u	179	33	the	the	DT
cord-271094-utpg9p5u	179	34	web	web	NN
cord-271094-utpg9p5u	179	35	of	of	IN
cord-271094-utpg9p5u	179	36	e	e	NN
cord-271094-utpg9p5u	179	37	-	-	NN
cord-271094-utpg9p5u	179	38	commerce	commerce	NN
cord-271094-utpg9p5u	179	39	from	from	IN
cord-271094-utpg9p5u	179	40	search	search	NN
cord-271094-utpg9p5u	179	41	engines	engine	NNS
cord-271094-utpg9p5u	179	42	through	through	IN
cord-271094-utpg9p5u	179	43	organic	organic	JJ
cord-271094-utpg9p5u	179	44	positioning	positioning	NN
cord-271094-utpg9p5u	179	45	or	or	CC
cord-271094-utpg9p5u	179	46	SEO	seo	NN
cord-271094-utpg9p5u	179	47	;	;	,
cord-271094-utpg9p5u	179	48	(	(	-LRB-
cord-271094-utpg9p5u	179	49	iii	iii	NN
cord-271094-utpg9p5u	179	50	)	)	-RRB-
cord-271094-utpg9p5u	179	51	visits	visit	VBZ
cord-271094-utpg9p5u	179	52	through	through	IN
cord-271094-utpg9p5u	179	53	media	medium	NNS
cord-271094-utpg9p5u	179	54	links	link	NNS
cord-271094-utpg9p5u	179	55	,	,	,
cord-271094-utpg9p5u	179	56	social	social	JJ
cord-271094-utpg9p5u	179	57	networks	network	NNS
cord-271094-utpg9p5u	179	58	,	,	,
cord-271094-utpg9p5u	179	59	web	web	NN
cord-271094-utpg9p5u	179	60	pages	page	NNS
cord-271094-utpg9p5u	179	61	or	or	CC
cord-271094-utpg9p5u	179	62	publications	publication	NNS
cord-271094-utpg9p5u	179	63	that	that	WDT
cord-271094-utpg9p5u	179	64	include	include	VBP
cord-271094-utpg9p5u	179	65	references	reference	NNS
cord-271094-utpg9p5u	179	66	and	and	CC
cord-271094-utpg9p5u	179	67	links	link	NNS
cord-271094-utpg9p5u	179	68	that	that	WDT
cord-271094-utpg9p5u	179	69	direct	direct	VBP
cord-271094-utpg9p5u	179	70	the	the	DT
cord-271094-utpg9p5u	179	71	user	user	NN
cord-271094-utpg9p5u	179	72	to	to	IN
cord-271094-utpg9p5u	179	73	the	the	DT
cord-271094-utpg9p5u	179	74	respective	respective	JJ
cord-271094-utpg9p5u	179	75	e	e	NN
cord-271094-utpg9p5u	179	76	-	-	HYPH
cord-271094-utpg9p5u	179	77	commerce	commerce	NN
cord-271094-utpg9p5u	179	78	websites	website	NNS
cord-271094-utpg9p5u	179	79	(	(	-LRB-
cord-271094-utpg9p5u	179	80	backlinks	backlink	NNS
cord-271094-utpg9p5u	179	81	)	)	-RRB-
cord-271094-utpg9p5u	179	82	and	and	CC
cord-271094-utpg9p5u	180	1	(	(	-LRB-
cord-271094-utpg9p5u	180	2	iv	iv	LS
cord-271094-utpg9p5u	180	3	)	)	-RRB-
cord-271094-utpg9p5u	180	4	the	the	DT
cord-271094-utpg9p5u	180	5	visits	visit	NNS
cord-271094-utpg9p5u	180	6	derived	derive	VBN
cord-271094-utpg9p5u	180	7	from	from	IN
cord-271094-utpg9p5u	180	8	banners	banner	NNS
cord-271094-utpg9p5u	180	9	,	,	,
cord-271094-utpg9p5u	180	10	interstitials	interstitial	NNS
cord-271094-utpg9p5u	180	11	,	,	,
cord-271094-utpg9p5u	180	12	megabanners	megabanner	NNS
cord-271094-utpg9p5u	180	13	,	,	,
cord-271094-utpg9p5u	180	14	billboards	billboard	NNS
cord-271094-utpg9p5u	180	15	,	,	,
cord-271094-utpg9p5u	180	16	skyscrapers	skyscraper	NNS
cord-271094-utpg9p5u	180	17	,	,	,
cord-271094-utpg9p5u	180	18	pop	pop	NN
cord-271094-utpg9p5u	180	19	-	-	HYPH
cord-271094-utpg9p5u	180	20	ups	up	NNS
cord-271094-utpg9p5u	180	21	or	or	CC
cord-271094-utpg9p5u	180	22	other	other	JJ
cord-271094-utpg9p5u	180	23	graphic	graphic	JJ
cord-271094-utpg9p5u	180	24	formats	format	NNS
cord-271094-utpg9p5u	180	25	used	use	VBN
cord-271094-utpg9p5u	180	26	to	to	TO
cord-271094-utpg9p5u	180	27	support	support	VB
cord-271094-utpg9p5u	180	28	Internet	internet	NN
cord-271094-utpg9p5u	180	29	advertising	advertising	NN
cord-271094-utpg9p5u	180	30	(	(	-LRB-
cord-271094-utpg9p5u	180	31	known	know	VBN
cord-271094-utpg9p5u	180	32	by	by	IN
cord-271094-utpg9p5u	180	33	the	the	DT
cord-271094-utpg9p5u	180	34	generic	generic	JJ
cord-271094-utpg9p5u	180	35	term	term	NN
cord-271094-utpg9p5u	180	36	display	display	NN
cord-271094-utpg9p5u	180	37	ads	ad	NNS
cord-271094-utpg9p5u	180	38	)	)	-RRB-
cord-271094-utpg9p5u	180	39	.	.	.
cord-271094-utpg9p5u	181	1	From	from	IN
cord-271094-utpg9p5u	181	2	this	this	DT
cord-271094-utpg9p5u	181	3	starting	starting	NN
cord-271094-utpg9p5u	181	4	point	point	NN
cord-271094-utpg9p5u	181	5	,	,	,
cord-271094-utpg9p5u	181	6	we	-PRON-	PRP
cord-271094-utpg9p5u	181	7	investigate	investigate	VBP
cord-271094-utpg9p5u	181	8	DIM	dim	NN
cord-271094-utpg9p5u	181	9	techniques	technique	NNS
cord-271094-utpg9p5u	181	10	used	use	VBN
cord-271094-utpg9p5u	181	11	by	by	IN
cord-271094-utpg9p5u	181	12	ecommerce	ecommerce	NN
cord-271094-utpg9p5u	181	13	in	in	IN
cord-271094-utpg9p5u	181	14	the	the	DT
cord-271094-utpg9p5u	181	15	process	process	NN
cord-271094-utpg9p5u	181	16	of	of	IN
cord-271094-utpg9p5u	181	17	capturing	capture	VBG
cord-271094-utpg9p5u	181	18	Internet	internet	NN
cord-271094-utpg9p5u	181	19	users	user	NNS
cord-271094-utpg9p5u	181	20	or	or	CC
cord-271094-utpg9p5u	181	21	addressing	address	VBG
cord-271094-utpg9p5u	181	22	them	-PRON-	PRP
cord-271094-utpg9p5u	181	23	from	from	IN
cord-271094-utpg9p5u	181	24	free	free	JJ
cord-271094-utpg9p5u	181	25	web	web	NN
cord-271094-utpg9p5u	181	26	browsing	browse	VBG
cord-271094-utpg9p5u	181	27	to	to	IN
cord-271094-utpg9p5u	181	28	their	-PRON-	PRP$
cord-271094-utpg9p5u	181	29	websites	website	NNS
cord-271094-utpg9p5u	181	30	(	(	-LRB-
cord-271094-utpg9p5u	181	31	see	see	VB
cord-271094-utpg9p5u	181	32	Fig	Fig	NNP
cord-271094-utpg9p5u	181	33	.	.	NNP
cord-271094-utpg9p5u	181	34	1	1	CD
cord-271094-utpg9p5u	181	35	)	)	-RRB-
cord-271094-utpg9p5u	181	36	.	.	.
cord-271094-utpg9p5u	182	1	In	in	IN
cord-271094-utpg9p5u	182	2	particular	particular	JJ
cord-271094-utpg9p5u	182	3	,	,	,
cord-271094-utpg9p5u	182	4	this	this	DT
cord-271094-utpg9p5u	182	5	article	article	NN
cord-271094-utpg9p5u	182	6	focuses	focus	VBZ
cord-271094-utpg9p5u	182	7	its	-PRON-	PRP$
cord-271094-utpg9p5u	182	8	research	research	NN
cord-271094-utpg9p5u	182	9	on	on	IN
cord-271094-utpg9p5u	182	10	SEO	SEO	NNP
cord-271094-utpg9p5u	182	11	and	and	CC
cord-271094-utpg9p5u	182	12	SEM	SEM	NNP
cord-271094-utpg9p5u	182	13	marketing	marketing	NN
cord-271094-utpg9p5u	182	14	techniques	technique	NNS
cord-271094-utpg9p5u	182	15	that	that	WDT
cord-271094-utpg9p5u	182	16	make	make	VBP
cord-271094-utpg9p5u	182	17	it	-PRON-	PRP
cord-271094-utpg9p5u	182	18	possible	possible	JJ
cord-271094-utpg9p5u	182	19	to	to	TO
cord-271094-utpg9p5u	182	20	position	position	VB
cord-271094-utpg9p5u	182	21	e	e	NN
cord-271094-utpg9p5u	182	22	-	-	NN
cord-271094-utpg9p5u	182	23	commerce	commerce	NN
cord-271094-utpg9p5u	182	24	in	in	IN
cord-271094-utpg9p5u	182	25	web	web	NN
cord-271094-utpg9p5u	182	26	search	search	NN
cord-271094-utpg9p5u	182	27	engines	engine	NNS
cord-271094-utpg9p5u	182	28	.	.	.
cord-271094-utpg9p5u	183	1	In	in	IN
cord-271094-utpg9p5u	183	2	order	order	NN
cord-271094-utpg9p5u	183	3	to	to	TO
cord-271094-utpg9p5u	183	4	analyze	analyze	VB
cord-271094-utpg9p5u	183	5	the	the	DT
cord-271094-utpg9p5u	183	6	economic	economic	JJ
cord-271094-utpg9p5u	183	7	performance	performance	NN
cord-271094-utpg9p5u	183	8	of	of	IN
cord-271094-utpg9p5u	183	9	these	these	DT
cord-271094-utpg9p5u	183	10	DIM	dim	JJ
cord-271094-utpg9p5u	183	11	techniques	technique	NNS
cord-271094-utpg9p5u	183	12	,	,	,
cord-271094-utpg9p5u	183	13	the	the	DT
cord-271094-utpg9p5u	183	14	classic	classic	JJ
cord-271094-utpg9p5u	183	15	economic	economic	JJ
cord-271094-utpg9p5u	183	16	model	model	NN
cord-271094-utpg9p5u	183	17	of	of	IN
cord-271094-utpg9p5u	183	18	evaluation	evaluation	NN
cord-271094-utpg9p5u	183	19	of	of	IN
cord-271094-utpg9p5u	183	20	the	the	DT
cord-271094-utpg9p5u	183	21	optimal	optimal	JJ
cord-271094-utpg9p5u	183	22	marketing	marketing	NN
cord-271094-utpg9p5u	183	23	budget	budget	NN
cord-271094-utpg9p5u	183	24	of	of	IN
cord-271094-utpg9p5u	183	25	Dorfman	Dorfman	NNP
cord-271094-utpg9p5u	183	26	and	and	CC
cord-271094-utpg9p5u	183	27	Steiner	Steiner	NNP
cord-271094-utpg9p5u	183	28	(	(	-LRB-
cord-271094-utpg9p5u	183	29	1954	1954	CD
cord-271094-utpg9p5u	183	30	)	)	-RRB-
cord-271094-utpg9p5u	183	31	is	be	VBZ
cord-271094-utpg9p5u	183	32	adapted	adapt	VBN
cord-271094-utpg9p5u	183	33	to	to	IN
cord-271094-utpg9p5u	183	34	the	the	DT
cord-271094-utpg9p5u	183	35	nature	nature	NN
cord-271094-utpg9p5u	183	36	of	of	IN
cord-271094-utpg9p5u	183	37	the	the	DT
cord-271094-utpg9p5u	183	38	DIM	dim	NN
cord-271094-utpg9p5u	183	39	(	(	-LRB-
cord-271094-utpg9p5u	183	40	Fig	fig	NN
cord-271094-utpg9p5u	183	41	.	.	.
cord-271094-utpg9p5u	183	42	1	1	CD
cord-271094-utpg9p5u	183	43	)	)	-RRB-
cord-271094-utpg9p5u	183	44	.	.	.
cord-271094-utpg9p5u	184	1	Based	base	VBN
cord-271094-utpg9p5u	184	2	on	on	IN
cord-271094-utpg9p5u	184	3	this	this	DT
cord-271094-utpg9p5u	184	4	analytical	analytical	JJ
cord-271094-utpg9p5u	184	5	framework	framework	NN
cord-271094-utpg9p5u	184	6	and	and	CC
cord-271094-utpg9p5u	184	7	in	in	IN
cord-271094-utpg9p5u	184	8	particular	particular	JJ
cord-271094-utpg9p5u	184	9	,	,	,
cord-271094-utpg9p5u	184	10	the	the	DT
cord-271094-utpg9p5u	184	11	optimization	optimization	NN
cord-271094-utpg9p5u	184	12	condition	condition	NN
cord-271094-utpg9p5u	184	13	to	to	TO
cord-271094-utpg9p5u	184	14	achieve	achieve	VB
cord-271094-utpg9p5u	184	15	allocative	allocative	JJ
cord-271094-utpg9p5u	184	16	efficiency	efficiency	NN
cord-271094-utpg9p5u	184	17	of	of	IN
cord-271094-utpg9p5u	184	18	the	the	DT
cord-271094-utpg9p5u	184	19	DIM	dim	NN
cord-271094-utpg9p5u	184	20	effort	effort	NN
cord-271094-utpg9p5u	184	21	,	,	,
cord-271094-utpg9p5u	184	22	the	the	DT
cord-271094-utpg9p5u	184	23	behavior	behavior	NN
cord-271094-utpg9p5u	184	24	observed	observe	VBN
cord-271094-utpg9p5u	184	25	by	by	IN
cord-271094-utpg9p5u	184	26	the	the	DT
cord-271094-utpg9p5u	184	27	online	online	JJ
cord-271094-utpg9p5u	184	28	grocery	grocery	NN
cord-271094-utpg9p5u	184	29	retailers	retailer	NNS
cord-271094-utpg9p5u	184	30	is	be	VBZ
cord-271094-utpg9p5u	184	31	used	use	VBN
cord-271094-utpg9p5u	184	32	to	to	TO
cord-271094-utpg9p5u	184	33	verify	verify	VB
cord-271094-utpg9p5u	184	34	,	,	,
cord-271094-utpg9p5u	184	35	using	use	VBG
cord-271094-utpg9p5u	184	36	time	time	NN
cord-271094-utpg9p5u	184	37	series	series	NNP
cord-271094-utpg9p5u	184	38	analysis	analysis	NN
cord-271094-utpg9p5u	184	39	,	,	,
cord-271094-utpg9p5u	184	40	whether	whether	IN
cord-271094-utpg9p5u	184	41	grocery	grocery	NN
cord-271094-utpg9p5u	184	42	e	e	NN
cord-271094-utpg9p5u	184	43	-	-	HYPH
cord-271094-utpg9p5u	184	44	commerce	commerce	NN
cord-271094-utpg9p5u	184	45	firms	firm	NNS
cord-271094-utpg9p5u	184	46	indeed	indeed	RB
cord-271094-utpg9p5u	184	47	optimize	optimize	VBP
cord-271094-utpg9p5u	184	48	marketing	marketing	NN
cord-271094-utpg9p5u	184	49	effort	effort	NN
cord-271094-utpg9p5u	184	50	in	in	IN
cord-271094-utpg9p5u	184	51	line	line	NN
cord-271094-utpg9p5u	184	52	with	with	IN
cord-271094-utpg9p5u	184	53	the	the	DT
cord-271094-utpg9p5u	184	54	model	model	NN
cord-271094-utpg9p5u	184	55	.	.	.
cord-271094-utpg9p5u	185	1	In	in	IN
cord-271094-utpg9p5u	185	2	this	this	DT
cord-271094-utpg9p5u	185	3	context	context	NN
cord-271094-utpg9p5u	185	4	,	,	,
cord-271094-utpg9p5u	185	5	we	-PRON-	PRP
cord-271094-utpg9p5u	185	6	also	also	RB
cord-271094-utpg9p5u	185	7	analyze	analyze	VBP
cord-271094-utpg9p5u	185	8	potential	potential	JJ
cord-271094-utpg9p5u	185	9	differences	difference	NNS
cord-271094-utpg9p5u	185	10	between	between	IN
cord-271094-utpg9p5u	185	11	click	click	NN
cord-271094-utpg9p5u	185	12	and	and	CC
cord-271094-utpg9p5u	185	13	mortar	mortar	NN
cord-271094-utpg9p5u	185	14	grocery	grocery	NN
cord-271094-utpg9p5u	185	15	ecommerce	ecommerce	NN
cord-271094-utpg9p5u	185	16	compared	compare	VBN
cord-271094-utpg9p5u	185	17	to	to	IN
cord-271094-utpg9p5u	185	18	pure	pure	JJ
cord-271094-utpg9p5u	185	19	players	player	NNS
cord-271094-utpg9p5u	185	20	in	in	IN
cord-271094-utpg9p5u	185	21	terms	term	NNS
cord-271094-utpg9p5u	185	22	of	of	IN
cord-271094-utpg9p5u	185	23	performance	performance	NN
cord-271094-utpg9p5u	185	24	and	and	CC
cord-271094-utpg9p5u	185	25	positioning	positioning	NN
cord-271094-utpg9p5u	185	26	,	,	,
cord-271094-utpg9p5u	185	27	in	in	IN
cord-271094-utpg9p5u	185	28	particular	particular	JJ
cord-271094-utpg9p5u	185	29	,	,	,
cord-271094-utpg9p5u	185	30	the	the	DT
cord-271094-utpg9p5u	185	31	Internet	internet	NN
cord-271094-utpg9p5u	185	32	access	access	NN
cord-271094-utpg9p5u	185	33	to	to	IN
cord-271094-utpg9p5u	185	34	different	different	JJ
cord-271094-utpg9p5u	185	35	e	e	NN
cord-271094-utpg9p5u	185	36	-	-	NN
cord-271094-utpg9p5u	185	37	commerce	commerce	NN
cord-271094-utpg9p5u	185	38	and	and	CC
cord-271094-utpg9p5u	185	39	the	the	DT
cord-271094-utpg9p5u	185	40	corresponding	correspond	VBG
cord-271094-utpg9p5u	185	41	marketing	marketing	NN
cord-271094-utpg9p5u	185	42	costs	cost	NNS
cord-271094-utpg9p5u	185	43	with	with	IN
cord-271094-utpg9p5u	185	44	the	the	DT
cord-271094-utpg9p5u	185	45	objective	objective	NN
cord-271094-utpg9p5u	185	46	to	to	TO
cord-271094-utpg9p5u	185	47	achieve	achieve	VB
cord-271094-utpg9p5u	185	48	a	a	DT
cord-271094-utpg9p5u	185	49	certain	certain	JJ
cord-271094-utpg9p5u	185	50	level	level	NN
cord-271094-utpg9p5u	185	51	of	of	IN
cord-271094-utpg9p5u	185	52	consumer	consumer	NN
cord-271094-utpg9p5u	185	53	attraction	attraction	NN
cord-271094-utpg9p5u	185	54	at	at	IN
cord-271094-utpg9p5u	185	55	minimum	minimum	JJ
cord-271094-utpg9p5u	185	56	costs	cost	NNS
cord-271094-utpg9p5u	185	57	.	.	.
cord-271094-utpg9p5u	186	1	Using	use	VBG
cord-271094-utpg9p5u	186	2	the	the	DT
cord-271094-utpg9p5u	186	3	Attraction	Attraction	NNP
cord-271094-utpg9p5u	186	4	,	,	,
cord-271094-utpg9p5u	186	5	Interest	Interest	NNP
cord-271094-utpg9p5u	186	6	,	,	,
cord-271094-utpg9p5u	186	7	Desire	Desire	NNP
cord-271094-utpg9p5u	186	8	and	and	CC
cord-271094-utpg9p5u	186	9	Action	Action	NNP
cord-271094-utpg9p5u	186	10	(	(	-LRB-
cord-271094-utpg9p5u	186	11	AIDA	AIDA	NNP
cord-271094-utpg9p5u	186	12	)	)	-RRB-
cord-271094-utpg9p5u	186	13	model	model	NN
cord-271094-utpg9p5u	186	14	Fig	Fig	NNP
cord-271094-utpg9p5u	186	15	.	.	.
cord-271094-utpg9p5u	187	1	1	1	CD
cord-271094-utpg9p5u	187	2	proposed	propose	VBN
cord-271094-utpg9p5u	187	3	by	by	IN
cord-271094-utpg9p5u	187	4	American	american	JJ
cord-271094-utpg9p5u	187	5	publicist	publicist	NN
cord-271094-utpg9p5u	187	6	Elias	Elias	NNP
cord-271094-utpg9p5u	187	7	St.	St.	NNP
cord-271094-utpg9p5u	187	8	Elmo	Elmo	NNP
cord-271094-utpg9p5u	187	9	Lewis	Lewis	NNP
cord-271094-utpg9p5u	187	10	(	(	-LRB-
cord-271094-utpg9p5u	187	11	cited	cite	VBN
cord-271094-utpg9p5u	187	12	by	by	IN
cord-271094-utpg9p5u	187	13	Barry	Barry	NNP
cord-271094-utpg9p5u	187	14	,	,	,
cord-271094-utpg9p5u	187	15	1987	1987	CD
cord-271094-utpg9p5u	187	16	)	)	-RRB-
cord-271094-utpg9p5u	187	17	,	,	,
cord-271094-utpg9p5u	187	18	adapted	adapt	VBN
cord-271094-utpg9p5u	187	19	to	to	IN
cord-271094-utpg9p5u	187	20	the	the	DT
cord-271094-utpg9p5u	187	21	digital	digital	JJ
cord-271094-utpg9p5u	187	22	environment	environment	NN
cord-271094-utpg9p5u	187	23	by	by	IN
cord-271094-utpg9p5u	187	24	Rowley	Rowley	NNP
cord-271094-utpg9p5u	187	25	(	(	-LRB-
cord-271094-utpg9p5u	187	26	2002	2002	CD
cord-271094-utpg9p5u	187	27	)	)	-RRB-
cord-271094-utpg9p5u	188	1	we	-PRON-	PRP
cord-271094-utpg9p5u	188	2	propose	propose	VBP
cord-271094-utpg9p5u	188	3	a	a	DT
cord-271094-utpg9p5u	188	4	design	design	NN
cord-271094-utpg9p5u	188	5	of	of	IN
cord-271094-utpg9p5u	188	6	research	research	NN
cord-271094-utpg9p5u	188	7	based	base	VBN
cord-271094-utpg9p5u	188	8	on	on	IN
cord-271094-utpg9p5u	188	9	two	two	CD
cord-271094-utpg9p5u	188	10	of	of	IN
cord-271094-utpg9p5u	188	11	the	the	DT
cord-271094-utpg9p5u	188	12	fundamental	fundamental	JJ
cord-271094-utpg9p5u	188	13	stages	stage	NNS
cord-271094-utpg9p5u	188	14	of	of	IN
cord-271094-utpg9p5u	188	15	the	the	DT
cord-271094-utpg9p5u	188	16	digital	digital	JJ
cord-271094-utpg9p5u	188	17	marketing	marketing	NN
cord-271094-utpg9p5u	188	18	funnel	funnel	NN
cord-271094-utpg9p5u	188	19	:	:	:
cord-271094-utpg9p5u	188	20	the	the	DT
cord-271094-utpg9p5u	188	21	interest	interest	NN
cord-271094-utpg9p5u	188	22	stage	stage	NN
cord-271094-utpg9p5u	188	23	,	,	,
cord-271094-utpg9p5u	188	24	which	which	WDT
cord-271094-utpg9p5u	188	25	involves	involve	VBZ
cord-271094-utpg9p5u	188	26	attracting	attract	VBG
cord-271094-utpg9p5u	188	27	the	the	DT
cord-271094-utpg9p5u	188	28	customer	customer	NN
cord-271094-utpg9p5u	188	29	to	to	IN
cord-271094-utpg9p5u	188	30	the	the	DT
cord-271094-utpg9p5u	188	31	web	web	NN
cord-271094-utpg9p5u	188	32	(	(	-LRB-
cord-271094-utpg9p5u	188	33	measured	measure	VBN
cord-271094-utpg9p5u	188	34	in	in	IN
cord-271094-utpg9p5u	188	35	number	number	NN
cord-271094-utpg9p5u	188	36	of	of	IN
cord-271094-utpg9p5u	188	37	visits	visit	NNS
cord-271094-utpg9p5u	188	38	)	)	-RRB-
cord-271094-utpg9p5u	188	39	and	and	CC
cord-271094-utpg9p5u	188	40	the	the	DT
cord-271094-utpg9p5u	188	41	action	action	NN
cord-271094-utpg9p5u	188	42	stage	stage	NN
cord-271094-utpg9p5u	188	43	,	,	,
cord-271094-utpg9p5u	188	44	which	which	WDT
cord-271094-utpg9p5u	188	45	involves	involve	VBZ
cord-271094-utpg9p5u	188	46	converting	convert	VBG
cord-271094-utpg9p5u	188	47	the	the	DT
cord-271094-utpg9p5u	188	48	visit	visit	NN
cord-271094-utpg9p5u	188	49	into	into	IN
cord-271094-utpg9p5u	188	50	purchases	purchase	NNS
cord-271094-utpg9p5u	188	51	(	(	-LRB-
cord-271094-utpg9p5u	188	52	measured	measure	VBN
cord-271094-utpg9p5u	188	53	in	in	IN
cord-271094-utpg9p5u	188	54	sales	sale	NNS
cord-271094-utpg9p5u	188	55	)	)	-RRB-
cord-271094-utpg9p5u	188	56	.	.	.
cord-271094-utpg9p5u	189	1	The	the	DT
cord-271094-utpg9p5u	189	2	model	model	NN
cord-271094-utpg9p5u	189	3	has	have	VBZ
cord-271094-utpg9p5u	189	4	been	be	VBN
cord-271094-utpg9p5u	189	5	updated	update	VBN
cord-271094-utpg9p5u	189	6	by	by	IN
cord-271094-utpg9p5u	189	7	the	the	DT
cord-271094-utpg9p5u	189	8	authors	author	NNS
cord-271094-utpg9p5u	189	9	of	of	IN
cord-271094-utpg9p5u	189	10	this	this	DT
cord-271094-utpg9p5u	189	11	article	article	NN
cord-271094-utpg9p5u	189	12	after	after	IN
cord-271094-utpg9p5u	189	13	including	include	VBG
cord-271094-utpg9p5u	189	14	the	the	DT
cord-271094-utpg9p5u	189	15	commercial	commercial	JJ
cord-271094-utpg9p5u	189	16	objectives	objective	NNS
cord-271094-utpg9p5u	189	17	,	,	,
cord-271094-utpg9p5u	189	18	the	the	DT
cord-271094-utpg9p5u	189	19	marketing	marketing	NN
cord-271094-utpg9p5u	189	20	results	result	NNS
cord-271094-utpg9p5u	189	21	,	,	,
cord-271094-utpg9p5u	189	22	the	the	DT
cord-271094-utpg9p5u	189	23	inbound	inbound	JJ
cord-271094-utpg9p5u	189	24	marketing	marketing	NN
cord-271094-utpg9p5u	189	25	techniques	technique	NNS
cord-271094-utpg9p5u	189	26	used	use	VBN
cord-271094-utpg9p5u	189	27	and	and	CC
cord-271094-utpg9p5u	189	28	a	a	DT
cord-271094-utpg9p5u	189	29	new	new	JJ
cord-271094-utpg9p5u	189	30	stage	stage	NN
cord-271094-utpg9p5u	189	31	of	of	IN
cord-271094-utpg9p5u	189	32	loyalty	loyalty	NN
cord-271094-utpg9p5u	189	33	(	(	-LRB-
cord-271094-utpg9p5u	189	34	motivated	motivate	VBN
cord-271094-utpg9p5u	189	35	by	by	IN
cord-271094-utpg9p5u	189	36	several	several	JJ
cord-271094-utpg9p5u	189	37	studies	study	NNS
cord-271094-utpg9p5u	189	38	on	on	IN
cord-271094-utpg9p5u	189	39	the	the	DT
cord-271094-utpg9p5u	189	40	impact	impact	NN
cord-271094-utpg9p5u	189	41	of	of	IN
cord-271094-utpg9p5u	189	42	DIM	dim	NN
cord-271094-utpg9p5u	189	43	on	on	IN
cord-271094-utpg9p5u	189	44	engagement	engagement	NN
cord-271094-utpg9p5u	189	45	and	and	CC
cord-271094-utpg9p5u	189	46	loyalty	loyalty	NN
cord-271094-utpg9p5u	189	47	,	,	,
cord-271094-utpg9p5u	189	48	discussed	discuss	VBN
cord-271094-utpg9p5u	189	49	in	in	IN
cord-271094-utpg9p5u	189	50	section	section	NN
cord-271094-utpg9p5u	189	51	2	2	CD
cord-271094-utpg9p5u	189	52	)	)	-RRB-
cord-271094-utpg9p5u	189	53	within	within	IN
cord-271094-utpg9p5u	189	54	the	the	DT
cord-271094-utpg9p5u	189	55	process	process	NN
cord-271094-utpg9p5u	189	56	.	.	.
cord-271094-utpg9p5u	190	1	The	the	DT
cord-271094-utpg9p5u	190	2	stage	stage	NN
cord-271094-utpg9p5u	190	3	of	of	IN
cord-271094-utpg9p5u	190	4	attracting	attract	VBG
cord-271094-utpg9p5u	190	5	the	the	DT
cord-271094-utpg9p5u	190	6	consumer	consumer	NN
cord-271094-utpg9p5u	190	7	to	to	IN
cord-271094-utpg9p5u	190	8	the	the	DT
cord-271094-utpg9p5u	190	9	web	web	NN
cord-271094-utpg9p5u	190	10	through	through	IN
cord-271094-utpg9p5u	190	11	any	any	DT
cord-271094-utpg9p5u	190	12	of	of	IN
cord-271094-utpg9p5u	190	13	the	the	DT
cord-271094-utpg9p5u	190	14	marketing	marketing	NN
cord-271094-utpg9p5u	190	15	techniques	technique	NNS
cord-271094-utpg9p5u	190	16	is	be	VBZ
cord-271094-utpg9p5u	190	17	associated	associate	VBN
cord-271094-utpg9p5u	190	18	with	with	IN
cord-271094-utpg9p5u	190	19	explicit	explicit	JJ
cord-271094-utpg9p5u	190	20	or	or	CC
cord-271094-utpg9p5u	190	21	implicit	implicit	JJ
cord-271094-utpg9p5u	190	22	costs	cost	NNS
cord-271094-utpg9p5u	190	23	,	,	,
cord-271094-utpg9p5u	190	24	which	which	WDT
cord-271094-utpg9p5u	190	25	are	be	VBP
cord-271094-utpg9p5u	190	26	analyzed	analyze	VBN
cord-271094-utpg9p5u	190	27	together	together	RB
cord-271094-utpg9p5u	190	28	with	with	IN
cord-271094-utpg9p5u	190	29	the	the	DT
cord-271094-utpg9p5u	190	30	visits	visit	NNS
cord-271094-utpg9p5u	190	31	and	and	CC
cord-271094-utpg9p5u	190	32	sales	sale	NNS
cord-271094-utpg9p5u	190	33	generated	generate	VBN
cord-271094-utpg9p5u	190	34	in	in	IN
cord-271094-utpg9p5u	190	35	the	the	DT
cord-271094-utpg9p5u	190	36	proposed	propose	VBN
cord-271094-utpg9p5u	190	37	analytical	analytical	JJ
cord-271094-utpg9p5u	190	38	model	model	NN
cord-271094-utpg9p5u	190	39	.	.	.
cord-271094-utpg9p5u	191	1	As	as	IN
cord-271094-utpg9p5u	191	2	shown	show	VBN
cord-271094-utpg9p5u	191	3	in	in	IN
cord-271094-utpg9p5u	191	4	Fig.1	fig.1	NN
cord-271094-utpg9p5u	191	5	,	,	,
cord-271094-utpg9p5u	191	6	to	to	TO
cord-271094-utpg9p5u	191	7	obtain	obtain	VB
cord-271094-utpg9p5u	191	8	the	the	DT
cord-271094-utpg9p5u	191	9	information	information	NN
cord-271094-utpg9p5u	191	10	necessary	necessary	JJ
cord-271094-utpg9p5u	191	11	to	to	TO
cord-271094-utpg9p5u	191	12	create	create	VB
cord-271094-utpg9p5u	191	13	the	the	DT
cord-271094-utpg9p5u	191	14	database	database	NN
cord-271094-utpg9p5u	191	15	of	of	IN
cord-271094-utpg9p5u	191	16	the	the	DT
cord-271094-utpg9p5u	191	17	study	study	NN
cord-271094-utpg9p5u	191	18	,	,	,
cord-271094-utpg9p5u	191	19	sources	source	NNS
cord-271094-utpg9p5u	191	20	referred	refer	VBD
cord-271094-utpg9p5u	191	21	to	to	IN
cord-271094-utpg9p5u	191	22	DIM	dim	VB
cord-271094-utpg9p5u	191	23	(	(	-LRB-
cord-271094-utpg9p5u	191	24	provided	provide	VBN
cord-271094-utpg9p5u	191	25	by	by	IN
cord-271094-utpg9p5u	191	26	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	191	27	)	)	-RRB-
cord-271094-utpg9p5u	191	28	,	,	,
cord-271094-utpg9p5u	191	29	and	and	CC
cord-271094-utpg9p5u	191	30	online	online	JJ
cord-271094-utpg9p5u	191	31	sales	sale	NNS
cord-271094-utpg9p5u	191	32	(	(	-LRB-
cord-271094-utpg9p5u	191	33	provided	provide	VBN
cord-271094-utpg9p5u	191	34	by	by	IN
cord-271094-utpg9p5u	191	35	LZRetailytics	lzretailytic	NNS
cord-271094-utpg9p5u	191	36	)	)	-RRB-
cord-271094-utpg9p5u	191	37	have	have	VBP
cord-271094-utpg9p5u	191	38	been	be	VBN
cord-271094-utpg9p5u	191	39	used	use	VBN
cord-271094-utpg9p5u	191	40	,	,	,
cord-271094-utpg9p5u	191	41	both	both	DT
cord-271094-utpg9p5u	191	42	being	be	VBG
cord-271094-utpg9p5u	191	43	analytic	analytic	JJ
cord-271094-utpg9p5u	191	44	tools	tool	NNS
cord-271094-utpg9p5u	191	45	of	of	IN
cord-271094-utpg9p5u	191	46	wide	wide	JJ
cord-271094-utpg9p5u	191	47	acceptance	acceptance	NN
cord-271094-utpg9p5u	191	48	and	and	CC
cord-271094-utpg9p5u	191	49	use	use	NN
cord-271094-utpg9p5u	191	50	in	in	IN
cord-271094-utpg9p5u	191	51	the	the	DT
cord-271094-utpg9p5u	191	52	academic	academic	JJ
cord-271094-utpg9p5u	191	53	as	as	RB
cord-271094-utpg9p5u	191	54	well	well	RB
cord-271094-utpg9p5u	191	55	as	as	IN
cord-271094-utpg9p5u	191	56	professional	professional	JJ
cord-271094-utpg9p5u	191	57	world	world	NN
cord-271094-utpg9p5u	191	58	.	.	.
cord-271094-utpg9p5u	192	1	The	the	DT
cord-271094-utpg9p5u	192	2	database	database	NN
cord-271094-utpg9p5u	192	3	LZRetailytics	lzretailytic	NNS
cord-271094-utpg9p5u	192	4	(	(	-LRB-
cord-271094-utpg9p5u	192	5	https://www.retailytics.com/	https://www.retailytics.com/	NNP
cord-271094-utpg9p5u	192	6	)	)	-RRB-
cord-271094-utpg9p5u	192	7	provides	provide	VBZ
cord-271094-utpg9p5u	192	8	the	the	DT
cord-271094-utpg9p5u	192	9	sales	sale	NNS
cord-271094-utpg9p5u	192	10	data	datum	NNS
cord-271094-utpg9p5u	192	11	for	for	IN
cord-271094-utpg9p5u	192	12	the	the	DT
cord-271094-utpg9p5u	192	13	analysis	analysis	NN
cord-271094-utpg9p5u	192	14	.	.	.
cord-271094-utpg9p5u	193	1	This	this	DT
cord-271094-utpg9p5u	193	2	data	datum	NNS
cord-271094-utpg9p5u	193	3	source	source	NN
cord-271094-utpg9p5u	193	4	,	,	,
cord-271094-utpg9p5u	193	5	provided	provide	VBN
cord-271094-utpg9p5u	193	6	directly	directly	RB
cord-271094-utpg9p5u	193	7	by	by	IN
cord-271094-utpg9p5u	193	8	the	the	DT
cord-271094-utpg9p5u	193	9	German	german	JJ
cord-271094-utpg9p5u	193	10	market	market	NN
cord-271094-utpg9p5u	193	11	research	research	NN
cord-271094-utpg9p5u	193	12	firm	firm	NN
cord-271094-utpg9p5u	193	13	of	of	IN
cord-271094-utpg9p5u	193	14	the	the	DT
cord-271094-utpg9p5u	193	15	same	same	JJ
cord-271094-utpg9p5u	193	16	name	name	NN
cord-271094-utpg9p5u	193	17	that	that	WDT
cord-271094-utpg9p5u	193	18	is	be	VBZ
cord-271094-utpg9p5u	193	19	specialized	specialize	VBN
cord-271094-utpg9p5u	193	20	in	in	IN
cord-271094-utpg9p5u	193	21	the	the	DT
cord-271094-utpg9p5u	193	22	grocery	grocery	NN
cord-271094-utpg9p5u	193	23	retail	retail	JJ
cord-271094-utpg9p5u	193	24	sector	sector	NN
cord-271094-utpg9p5u	193	25	,	,	,
cord-271094-utpg9p5u	193	26	has	have	VBZ
cord-271094-utpg9p5u	193	27	been	be	VBN
cord-271094-utpg9p5u	193	28	used	use	VBN
cord-271094-utpg9p5u	193	29	to	to	TO
cord-271094-utpg9p5u	193	30	identify	identify	VB
cord-271094-utpg9p5u	193	31	for	for	IN
cord-271094-utpg9p5u	193	32	five	five	CD
cord-271094-utpg9p5u	193	33	European	european	JJ
cord-271094-utpg9p5u	193	34	countries	country	NNS
cord-271094-utpg9p5u	193	35	(	(	-LRB-
cord-271094-utpg9p5u	193	36	UK	UK	NNP
cord-271094-utpg9p5u	193	37	,	,	,
cord-271094-utpg9p5u	193	38	France	France	NNP
cord-271094-utpg9p5u	193	39	,	,	,
cord-271094-utpg9p5u	193	40	Germany	Germany	NNP
cord-271094-utpg9p5u	193	41	,	,	,
cord-271094-utpg9p5u	193	42	Netherlands	Netherlands	NNP
cord-271094-utpg9p5u	193	43	,	,	,
cord-271094-utpg9p5u	193	44	and	and	CC
cord-271094-utpg9p5u	193	45	Norway	Norway	NNP
cord-271094-utpg9p5u	193	46	)	)	-RRB-
cord-271094-utpg9p5u	193	47	a	a	DT
cord-271094-utpg9p5u	193	48	total	total	NN
cord-271094-utpg9p5u	193	49	of	of	IN
cord-271094-utpg9p5u	193	50	23	23	CD
cord-271094-utpg9p5u	193	51	leading	lead	VBG
cord-271094-utpg9p5u	193	52	grocery	grocery	NN
cord-271094-utpg9p5u	193	53	e	e	NN
cord-271094-utpg9p5u	193	54	-	-	NN
cord-271094-utpg9p5u	193	55	commerce	commerce	NN
cord-271094-utpg9p5u	193	56	firms	firm	NNS
cord-271094-utpg9p5u	193	57	(	(	-LRB-
cord-271094-utpg9p5u	193	58	Tesco	Tesco	NNP
cord-271094-utpg9p5u	193	59	,	,	,
cord-271094-utpg9p5u	193	60	Asda	Asda	NNP
cord-271094-utpg9p5u	193	61	,	,	,
cord-271094-utpg9p5u	193	62	E.	E.	NNP
cord-271094-utpg9p5u	193	63	Leclerc	Leclerc	NNP
cord-271094-utpg9p5u	193	64	,	,	,
cord-271094-utpg9p5u	193	65	Rewe	Rewe	NNP
cord-271094-utpg9p5u	193	66	,	,	,
cord-271094-utpg9p5u	193	67	Ahold	Ahold	NNP
cord-271094-utpg9p5u	193	68	,	,	,
cord-271094-utpg9p5u	193	69	among	among	IN
cord-271094-utpg9p5u	193	70	others	other	NNS
cord-271094-utpg9p5u	193	71	)	)	-RRB-
cord-271094-utpg9p5u	193	72	and	and	CC
cord-271094-utpg9p5u	193	73	Amazon	Amazon	NNP
cord-271094-utpg9p5u	193	74	(	(	-LRB-
cord-271094-utpg9p5u	193	75	the	the	DT
cord-271094-utpg9p5u	193	76	world	world	NN
cord-271094-utpg9p5u	193	77	's	's	POS
cord-271094-utpg9p5u	193	78	leading	lead	VBG
cord-271094-utpg9p5u	193	79	e	e	NNP
cord-271094-utpg9p5u	193	80	-	-	HYPH
cord-271094-utpg9p5u	193	81	commerce	commerce	NN
cord-271094-utpg9p5u	193	82	firm	firm	NN
cord-271094-utpg9p5u	193	83	with	with	IN
cord-271094-utpg9p5u	193	84	a	a	DT
cord-271094-utpg9p5u	193	85	turnover	turnover	NN
cord-271094-utpg9p5u	193	86	close	close	RB
cord-271094-utpg9p5u	193	87	to	to	IN
cord-271094-utpg9p5u	193	88	233,000	233,000	CD
cord-271094-utpg9p5u	193	89	million	million	CD
cord-271094-utpg9p5u	193	90	US	US	NNP
cord-271094-utpg9p5u	193	91	dollars	dollar	NNS
cord-271094-utpg9p5u	193	92	,	,	,
cord-271094-utpg9p5u	193	93	according	accord	VBG
cord-271094-utpg9p5u	193	94	to	to	IN
cord-271094-utpg9p5u	193	95	data	datum	NNS
cord-271094-utpg9p5u	193	96	of	of	IN
cord-271094-utpg9p5u	193	97	the	the	DT
cord-271094-utpg9p5u	193	98	company	company	NN
cord-271094-utpg9p5u	193	99	itself	-PRON-	PRP
cord-271094-utpg9p5u	193	100	)	)	-RRB-
cord-271094-utpg9p5u	193	101	and	and	CC
cord-271094-utpg9p5u	193	102	its	-PRON-	PRP$
cord-271094-utpg9p5u	193	103	corresponding	correspond	VBG
cord-271094-utpg9p5u	193	104	grocery	grocery	NN
cord-271094-utpg9p5u	193	105	sales	sale	NNS
cord-271094-utpg9p5u	193	106	online	online	RB
cord-271094-utpg9p5u	193	107	.	.	.
cord-271094-utpg9p5u	194	1	Firms	firm	NNS
cord-271094-utpg9p5u	194	2	have	have	VBP
cord-271094-utpg9p5u	194	3	been	be	VBN
cord-271094-utpg9p5u	194	4	selected	select	VBN
cord-271094-utpg9p5u	194	5	based	base	VBN
cord-271094-utpg9p5u	194	6	on	on	IN
cord-271094-utpg9p5u	194	7	sales	sale	NNS
cord-271094-utpg9p5u	194	8	in	in	IN
cord-271094-utpg9p5u	194	9	a	a	DT
cord-271094-utpg9p5u	194	10	decreasing	decrease	VBG
cord-271094-utpg9p5u	194	11	order	order	NN
cord-271094-utpg9p5u	194	12	such	such	JJ
cord-271094-utpg9p5u	194	13	that	that	IN
cord-271094-utpg9p5u	194	14	the	the	DT
cord-271094-utpg9p5u	194	15	joint	joint	JJ
cord-271094-utpg9p5u	194	16	market	market	NN
cord-271094-utpg9p5u	194	17	share	share	NN
cord-271094-utpg9p5u	194	18	covers	cover	VBZ
cord-271094-utpg9p5u	194	19	at	at	RB
cord-271094-utpg9p5u	194	20	least	least	JJS
cord-271094-utpg9p5u	194	21	74	74	CD
cord-271094-utpg9p5u	194	22	%	%	NN
cord-271094-utpg9p5u	194	23	of	of	IN
cord-271094-utpg9p5u	194	24	the	the	DT
cord-271094-utpg9p5u	194	25	corresponding	correspond	VBG
cord-271094-utpg9p5u	194	26	national	national	JJ
cord-271094-utpg9p5u	194	27	grocery	grocery	NN
cord-271094-utpg9p5u	194	28	e	e	NN
cord-271094-utpg9p5u	194	29	-	-	NN
cord-271094-utpg9p5u	194	30	commerce	commerce	NN
cord-271094-utpg9p5u	194	31	market	market	NN
cord-271094-utpg9p5u	194	32	and	and	CC
cord-271094-utpg9p5u	194	33	provides	provide	VBZ
cord-271094-utpg9p5u	194	34	a	a	DT
cord-271094-utpg9p5u	194	35	broad	broad	JJ
cord-271094-utpg9p5u	194	36	assortment	assortment	NN
cord-271094-utpg9p5u	194	37	that	that	WDT
cord-271094-utpg9p5u	194	38	allows	allow	VBZ
cord-271094-utpg9p5u	194	39	the	the	DT
cord-271094-utpg9p5u	194	40	purchase	purchase	NN
cord-271094-utpg9p5u	194	41	of	of	IN
cord-271094-utpg9p5u	194	42	a	a	DT
cord-271094-utpg9p5u	194	43	standard	standard	JJ
cord-271094-utpg9p5u	194	44	shopping	shopping	NN
cord-271094-utpg9p5u	194	45	basket	basket	NN
cord-271094-utpg9p5u	194	46	(	(	-LRB-
cord-271094-utpg9p5u	194	47	excludes	exclude	VBZ
cord-271094-utpg9p5u	194	48	pure	pure	JJ
cord-271094-utpg9p5u	194	49	frozen	frozen	JJ
cord-271094-utpg9p5u	194	50	distributors	distributor	NNS
cord-271094-utpg9p5u	194	51	,	,	,
cord-271094-utpg9p5u	194	52	pet	pet	JJ
cord-271094-utpg9p5u	194	53	food	food	NN
cord-271094-utpg9p5u	194	54	stores	store	NNS
cord-271094-utpg9p5u	194	55	,	,	,
cord-271094-utpg9p5u	194	56	drugstores	drugstore	NNS
cord-271094-utpg9p5u	194	57	)	)	-RRB-
cord-271094-utpg9p5u	194	58	.	.	.
cord-271094-utpg9p5u	195	1	For	for	IN
cord-271094-utpg9p5u	195	2	the	the	DT
cord-271094-utpg9p5u	195	3	US	US	NNP
cord-271094-utpg9p5u	195	4	market	market	NN
cord-271094-utpg9p5u	195	5	,	,	,
cord-271094-utpg9p5u	195	6	the	the	DT
cord-271094-utpg9p5u	195	7	list	list	NN
cord-271094-utpg9p5u	195	8	of	of	IN
cord-271094-utpg9p5u	195	9	companies	company	NNS
cord-271094-utpg9p5u	195	10	and	and	CC
cord-271094-utpg9p5u	195	11	sales	sale	NNS
cord-271094-utpg9p5u	195	12	data	datum	NNS
cord-271094-utpg9p5u	195	13	comes	come	VBZ
cord-271094-utpg9p5u	195	14	from	from	IN
cord-271094-utpg9p5u	195	15	EcommerceDB	EcommerceDB	NNP
cord-271094-utpg9p5u	195	16	(	(	-LRB-
cord-271094-utpg9p5u	195	17	https://ecommercedb.com/	https://ecommercedb.com/	NNP
cord-271094-utpg9p5u	195	18	)	)	-RRB-
cord-271094-utpg9p5u	195	19	.	.	.
cord-271094-utpg9p5u	196	1	The	the	DT
cord-271094-utpg9p5u	196	2	web	web	NN
cord-271094-utpg9p5u	196	3	analytics	analytic	NNS
cord-271094-utpg9p5u	196	4	tool	tool	NN
cord-271094-utpg9p5u	196	5	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	196	6	(	(	-LRB-
cord-271094-utpg9p5u	196	7	2019	2019	CD
cord-271094-utpg9p5u	196	8	)	)	-RRB-
cord-271094-utpg9p5u	196	9	,	,	,
cord-271094-utpg9p5u	196	10	which	which	WDT
cord-271094-utpg9p5u	196	11	has	have	VBZ
cord-271094-utpg9p5u	196	12	been	be	VBN
cord-271094-utpg9p5u	196	13	used	use	VBN
cord-271094-utpg9p5u	196	14	to	to	TO
cord-271094-utpg9p5u	196	15	extract	extract	VB
cord-271094-utpg9p5u	196	16	the	the	DT
cord-271094-utpg9p5u	196	17	main	main	JJ
cord-271094-utpg9p5u	196	18	data	datum	NNS
cord-271094-utpg9p5u	196	19	for	for	IN
cord-271094-utpg9p5u	196	20	this	this	DT
cord-271094-utpg9p5u	196	21	study	study	NN
cord-271094-utpg9p5u	196	22	,	,	,
cord-271094-utpg9p5u	196	23	considers	consider	VBZ
cord-271094-utpg9p5u	196	24	both	both	DT
cord-271094-utpg9p5u	196	25	SEM	SEM	NNP
cord-271094-utpg9p5u	196	26	costs	cost	NNS
cord-271094-utpg9p5u	196	27	(	(	-LRB-
cord-271094-utpg9p5u	196	28	positioning	positioning	NN
cord-271094-utpg9p5u	196	29	paid	pay	VBN
cord-271094-utpg9p5u	196	30	at	at	IN
cord-271094-utpg9p5u	196	31	the	the	DT
cord-271094-utpg9p5u	196	32	closing	closing	NN
cord-271094-utpg9p5u	196	33	price	price	NN
cord-271094-utpg9p5u	196	34	provided	provide	VBN
cord-271094-utpg9p5u	196	35	by	by	IN
cord-271094-utpg9p5u	196	36	Google	Google	NNP
cord-271094-utpg9p5u	196	37	in	in	IN
cord-271094-utpg9p5u	196	38	a	a	DT
cord-271094-utpg9p5u	196	39	keyword	keyword	NN
cord-271094-utpg9p5u	196	40	auction	auction	NN
cord-271094-utpg9p5u	196	41	)	)	-RRB-
cord-271094-utpg9p5u	196	42	and	and	CC
cord-271094-utpg9p5u	196	43	SEO	seo	NN
cord-271094-utpg9p5u	196	44	costs	cost	NNS
cord-271094-utpg9p5u	196	45	(	(	-LRB-
cord-271094-utpg9p5u	196	46	an	an	DT
cord-271094-utpg9p5u	196	47	estimate	estimate	NN
cord-271094-utpg9p5u	196	48	based	base	VBN
cord-271094-utpg9p5u	196	49	on	on	IN
cord-271094-utpg9p5u	196	50	an	an	DT
cord-271094-utpg9p5u	196	51	extrapolation	extrapolation	NN
cord-271094-utpg9p5u	196	52	based	base	VBN
cord-271094-utpg9p5u	196	53	on	on	IN
cord-271094-utpg9p5u	196	54	the	the	DT
cord-271094-utpg9p5u	196	55	SEM	SEM	NNP
cord-271094-utpg9p5u	196	56	cost	cost	NN
cord-271094-utpg9p5u	196	57	of	of	IN
cord-271094-utpg9p5u	196	58	each	each	DT
cord-271094-utpg9p5u	196	59	keyword	keyword	NN
cord-271094-utpg9p5u	196	60	indexed	index	VBN
cord-271094-utpg9p5u	196	61	by	by	IN
cord-271094-utpg9p5u	196	62	e	e	NN
cord-271094-utpg9p5u	196	63	-	-	NN
cord-271094-utpg9p5u	196	64	commerce	commerce	NN
cord-271094-utpg9p5u	196	65	on	on	IN
cord-271094-utpg9p5u	196	66	Google	Google	NNP
cord-271094-utpg9p5u	196	67	)	)	-RRB-
cord-271094-utpg9p5u	196	68	.	.	.
cord-271094-utpg9p5u	197	1	In	in	IN
cord-271094-utpg9p5u	197	2	this	this	DT
cord-271094-utpg9p5u	197	3	way	way	NN
cord-271094-utpg9p5u	197	4	,	,	,
cord-271094-utpg9p5u	197	5	and	and	CC
cord-271094-utpg9p5u	197	6	using	use	VBG
cord-271094-utpg9p5u	197	7	data	datum	NNS
cord-271094-utpg9p5u	197	8	very	very	RB
cord-271094-utpg9p5u	197	9	close	close	JJ
cord-271094-utpg9p5u	197	10	to	to	IN
cord-271094-utpg9p5u	197	11	the	the	DT
cord-271094-utpg9p5u	197	12	real	real	JJ
cord-271094-utpg9p5u	197	13	investment	investment	NN
cord-271094-utpg9p5u	197	14	made	make	VBN
cord-271094-utpg9p5u	197	15	by	by	IN
cord-271094-utpg9p5u	197	16	companies	company	NNS
cord-271094-utpg9p5u	197	17	,	,	,
cord-271094-utpg9p5u	197	18	this	this	DT
cord-271094-utpg9p5u	197	19	study	study	NN
cord-271094-utpg9p5u	197	20	proposes	propose	VBZ
cord-271094-utpg9p5u	197	21	a	a	DT
cord-271094-utpg9p5u	197	22	marginal	marginal	JJ
cord-271094-utpg9p5u	197	23	analysis	analysis	NN
cord-271094-utpg9p5u	197	24	(	(	-LRB-
cord-271094-utpg9p5u	197	25	Dorfman	Dorfman	NNP
cord-271094-utpg9p5u	197	26	and	and	CC
cord-271094-utpg9p5u	197	27	Steiner	Steiner	NNP
cord-271094-utpg9p5u	197	28	,	,	,
cord-271094-utpg9p5u	197	29	1954	1954	CD
cord-271094-utpg9p5u	197	30	)	)	-RRB-
cord-271094-utpg9p5u	197	31	of	of	IN
cord-271094-utpg9p5u	197	32	the	the	DT
cord-271094-utpg9p5u	197	33	investment	investment	NN
cord-271094-utpg9p5u	197	34	in	in	IN
cord-271094-utpg9p5u	197	35	DIM	dim	NN
cord-271094-utpg9p5u	197	36	.	.	.
cord-271094-utpg9p5u	198	1	This	this	DT
cord-271094-utpg9p5u	198	2	web	web	NN
cord-271094-utpg9p5u	198	3	analysis	analysis	NN
cord-271094-utpg9p5u	198	4	tool	tool	NN
cord-271094-utpg9p5u	198	5	that	that	WDT
cord-271094-utpg9p5u	198	6	has	have	VBZ
cord-271094-utpg9p5u	198	7	been	be	VBN
cord-271094-utpg9p5u	198	8	used	use	VBN
cord-271094-utpg9p5u	198	9	in	in	IN
cord-271094-utpg9p5u	198	10	several	several	JJ
cord-271094-utpg9p5u	198	11	academic	academic	JJ
cord-271094-utpg9p5u	198	12	articles	article	NNS
cord-271094-utpg9p5u	198	13	in	in	IN
cord-271094-utpg9p5u	198	14	recent	recent	JJ
cord-271094-utpg9p5u	198	15	years	year	NNS
cord-271094-utpg9p5u	199	1	(	(	-LRB-
cord-271094-utpg9p5u	199	2	Molodchik	Molodchik	NNP
cord-271094-utpg9p5u	199	3	et	et	NNP
cord-271094-utpg9p5u	199	4	al	al	NNP
cord-271094-utpg9p5u	199	5	.	.	NNP
cord-271094-utpg9p5u	199	6	,	,	,
cord-271094-utpg9p5u	199	7	2018	2018	CD
cord-271094-utpg9p5u	199	8	;	;	:
cord-271094-utpg9p5u	199	9	Sandvig	Sandvig	NNP
cord-271094-utpg9p5u	199	10	2016	2016	CD
cord-271094-utpg9p5u	199	11	;	;	:
cord-271094-utpg9p5u	199	12	Huang	Huang	NNP
cord-271094-utpg9p5u	199	13	and	and	CC
cord-271094-utpg9p5u	199	14	Shih	Shih	NNP
cord-271094-utpg9p5u	199	15	,	,	,
cord-271094-utpg9p5u	199	16	2019	2019	CD
cord-271094-utpg9p5u	199	17	)	)	-RRB-
cord-271094-utpg9p5u	199	18	.	.	.
cord-271094-utpg9p5u	200	1	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	200	2	allows	allow	VBZ
cord-271094-utpg9p5u	200	3	,	,	,
cord-271094-utpg9p5u	200	4	through	through	IN
cord-271094-utpg9p5u	200	5	its	-PRON-	PRP$
cord-271094-utpg9p5u	200	6	own	own	JJ
cord-271094-utpg9p5u	200	7	algorithm	algorithm	NN
cord-271094-utpg9p5u	200	8	,	,	,
cord-271094-utpg9p5u	200	9	access	access	NN
cord-271094-utpg9p5u	200	10	to	to	IN
cord-271094-utpg9p5u	200	11	a	a	DT
cord-271094-utpg9p5u	200	12	large	large	JJ
cord-271094-utpg9p5u	200	13	number	number	NN
cord-271094-utpg9p5u	200	14	of	of	IN
cord-271094-utpg9p5u	200	15	DIM	dim	JJ
cord-271094-utpg9p5u	200	16	indicators	indicator	NNS
cord-271094-utpg9p5u	200	17	to	to	TO
cord-271094-utpg9p5u	200	18	be	be	VB
cord-271094-utpg9p5u	200	19	visualized	visualize	VBN
cord-271094-utpg9p5u	200	20	through	through	IN
cord-271094-utpg9p5u	200	21	a	a	DT
cord-271094-utpg9p5u	200	22	dashboard	dashboard	NN
cord-271094-utpg9p5u	200	23	.	.	.
cord-271094-utpg9p5u	201	1	Based	base	VBN
cord-271094-utpg9p5u	201	2	on	on	IN
cord-271094-utpg9p5u	201	3	a	a	DT
cord-271094-utpg9p5u	201	4	license	license	NN
cord-271094-utpg9p5u	201	5	provided	provide	VBN
cord-271094-utpg9p5u	201	6	by	by	IN
cord-271094-utpg9p5u	201	7	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	201	8	for	for	IN
cord-271094-utpg9p5u	201	9	research	research	NN
cord-271094-utpg9p5u	201	10	purposes	purpose	NNS
cord-271094-utpg9p5u	201	11	,	,	,
cord-271094-utpg9p5u	201	12	we	-PRON-	PRP
cord-271094-utpg9p5u	201	13	created	create	VBD
cord-271094-utpg9p5u	201	14	a	a	DT
cord-271094-utpg9p5u	201	15	dataset	dataset	NN
cord-271094-utpg9p5u	201	16	for	for	IN
cord-271094-utpg9p5u	201	17	this	this	DT
cord-271094-utpg9p5u	201	18	study	study	NN
cord-271094-utpg9p5u	201	19	extracting	extract	VBG
cord-271094-utpg9p5u	201	20	the	the	DT
cord-271094-utpg9p5u	201	21	necessary	necessary	JJ
cord-271094-utpg9p5u	201	22	variables	variable	NNS
cord-271094-utpg9p5u	201	23	for	for	IN
cord-271094-utpg9p5u	201	24	the	the	DT
cord-271094-utpg9p5u	201	25	considered	consider	VBN
cord-271094-utpg9p5u	201	26	ecommerce	ecommerce	NN
cord-271094-utpg9p5u	201	27	.	.	.
cord-271094-utpg9p5u	202	1	By	by	IN
cord-271094-utpg9p5u	202	2	focusing	focus	VBG
cord-271094-utpg9p5u	202	3	the	the	DT
cord-271094-utpg9p5u	202	4	study	study	NN
cord-271094-utpg9p5u	202	5	on	on	IN
cord-271094-utpg9p5u	202	6	the	the	DT
cord-271094-utpg9p5u	202	7	economic	economic	JJ
cord-271094-utpg9p5u	202	8	efficiency	efficiency	NN
cord-271094-utpg9p5u	202	9	of	of	IN
cord-271094-utpg9p5u	202	10	DIM	dim	NN
cord-271094-utpg9p5u	202	11	with	with	IN
cord-271094-utpg9p5u	202	12	a	a	DT
cord-271094-utpg9p5u	202	13	focus	focus	NN
cord-271094-utpg9p5u	202	14	on	on	IN
cord-271094-utpg9p5u	202	15	SEO	SEO	NNP
cord-271094-utpg9p5u	202	16	and	and	CC
cord-271094-utpg9p5u	202	17	SEM	SEM	NNP
cord-271094-utpg9p5u	202	18	,	,	,
cord-271094-utpg9p5u	202	19	special	special	JJ
cord-271094-utpg9p5u	202	20	attention	attention	NN
cord-271094-utpg9p5u	202	21	was	be	VBD
cord-271094-utpg9p5u	202	22	given	give	VBN
cord-271094-utpg9p5u	202	23	to	to	IN
cord-271094-utpg9p5u	202	24	the	the	DT
cord-271094-utpg9p5u	202	25	web	web	NN
cord-271094-utpg9p5u	202	26	traffic	traffic	NN
cord-271094-utpg9p5u	202	27	generated	generate	VBN
cord-271094-utpg9p5u	202	28	and	and	CC
cord-271094-utpg9p5u	202	29	the	the	DT
cord-271094-utpg9p5u	202	30	corresponding	corresponding	JJ
cord-271094-utpg9p5u	202	31	costs	cost	NNS
cord-271094-utpg9p5u	202	32	of	of	IN
cord-271094-utpg9p5u	202	33	each	each	DT
cord-271094-utpg9p5u	202	34	of	of	IN
cord-271094-utpg9p5u	202	35	these	these	DT
cord-271094-utpg9p5u	202	36	techniques	technique	NNS
cord-271094-utpg9p5u	202	37	.	.	.
cord-271094-utpg9p5u	203	1	The	the	DT
cord-271094-utpg9p5u	203	2	constructed	construct	VBN
cord-271094-utpg9p5u	203	3	panel	panel	NN
cord-271094-utpg9p5u	203	4	dataset	dataset	NN
cord-271094-utpg9p5u	203	5	includes	include	VBZ
cord-271094-utpg9p5u	203	6	more	more	JJR
cord-271094-utpg9p5u	203	7	than	than	IN
cord-271094-utpg9p5u	203	8	1,600	1,600	CD
cord-271094-utpg9p5u	203	9	observations	observation	NNS
cord-271094-utpg9p5u	203	10	per	per	IN
cord-271094-utpg9p5u	203	11	variable	variable	NN
cord-271094-utpg9p5u	203	12	and	and	CC
cord-271094-utpg9p5u	203	13	about	about	RB
cord-271094-utpg9p5u	203	14	10,000	10,000	CD
cord-271094-utpg9p5u	203	15	records	record	NNS
cord-271094-utpg9p5u	203	16	.	.	.
cord-271094-utpg9p5u	204	1	For	for	IN
cord-271094-utpg9p5u	204	2	the	the	DT
cord-271094-utpg9p5u	204	3	purpose	purpose	NN
cord-271094-utpg9p5u	204	4	of	of	IN
cord-271094-utpg9p5u	204	5	replicability	replicability	NN
cord-271094-utpg9p5u	204	6	,	,	,
cord-271094-utpg9p5u	204	7	it	-PRON-	PRP
cord-271094-utpg9p5u	204	8	is	be	VBZ
cord-271094-utpg9p5u	204	9	considered	consider	VBN
cord-271094-utpg9p5u	204	10	necessary	necessary	JJ
cord-271094-utpg9p5u	204	11	to	to	TO
cord-271094-utpg9p5u	204	12	state	state	VB
cord-271094-utpg9p5u	204	13	that	that	DT
cord-271094-utpg9p5u	204	14	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	204	15	distinguishes	distinguish	VBZ
cord-271094-utpg9p5u	204	16	between	between	IN
cord-271094-utpg9p5u	204	17	Domain	Domain	NNP
cord-271094-utpg9p5u	204	18	Analytics	Analytics	NNP
cord-271094-utpg9p5u	204	19	(	(	-LRB-
cord-271094-utpg9p5u	204	20	SEO	SEO	NNP
cord-271094-utpg9p5u	204	21	,	,	,
cord-271094-utpg9p5u	204	22	SEM	SEM	NNP
cord-271094-utpg9p5u	204	23	,	,	,
cord-271094-utpg9p5u	204	24	Backlinks	Backlinks	NNPS
cord-271094-utpg9p5u	204	25	,	,	,
cord-271094-utpg9p5u	204	26	and	and	CC
cord-271094-utpg9p5u	204	27	Display	display	NN
cord-271094-utpg9p5u	204	28	data	datum	NNS
cord-271094-utpg9p5u	204	29	,	,	,
cord-271094-utpg9p5u	204	30	based	base	VBN
cord-271094-utpg9p5u	204	31	on	on	IN
cord-271094-utpg9p5u	204	32	keyword	keyword	NN
cord-271094-utpg9p5u	204	33	positions	position	NNS
cord-271094-utpg9p5u	204	34	)	)	-RRB-
cord-271094-utpg9p5u	204	35	and	and	CC
cord-271094-utpg9p5u	204	36	Traffic	Traffic	NNP
cord-271094-utpg9p5u	204	37	Analytics	Analytics	NNP
cord-271094-utpg9p5u	204	38	(	(	-LRB-
cord-271094-utpg9p5u	204	39	clickstream	clickstream	NNP
cord-271094-utpg9p5u	204	40	data	datum	NNS
cord-271094-utpg9p5u	204	41	,	,	,
cord-271094-utpg9p5u	204	42	by	by	IN
cord-271094-utpg9p5u	204	43	traffic	traffic	NN
cord-271094-utpg9p5u	204	44	source	source	NN
cord-271094-utpg9p5u	204	45	:	:	:
cord-271094-utpg9p5u	204	46	Direct	direct	JJ
cord-271094-utpg9p5u	204	47	,	,	,
cord-271094-utpg9p5u	204	48	Reference	reference	NN
cord-271094-utpg9p5u	204	49	,	,	,
cord-271094-utpg9p5u	204	50	Unpaid	Unpaid	NNP
cord-271094-utpg9p5u	204	51	Search	Search	NNP
cord-271094-utpg9p5u	204	52	,	,	,
cord-271094-utpg9p5u	204	53	Paid	pay	VBN
cord-271094-utpg9p5u	204	54	Search	Search	NNP
cord-271094-utpg9p5u	204	55	,	,	,
cord-271094-utpg9p5u	204	56	and	and	CC
cord-271094-utpg9p5u	204	57	Access	Access	NNP
cord-271094-utpg9p5u	204	58	from	from	IN
cord-271094-utpg9p5u	204	59	Social	Social	NNP
cord-271094-utpg9p5u	204	60	Networks	Networks	NNP
cord-271094-utpg9p5u	204	61	)	)	-RRB-
cord-271094-utpg9p5u	204	62	.	.	.
cord-271094-utpg9p5u	205	1	In	in	IN
cord-271094-utpg9p5u	205	2	this	this	DT
cord-271094-utpg9p5u	205	3	work	work	NN
cord-271094-utpg9p5u	205	4	,	,	,
cord-271094-utpg9p5u	205	5	we	-PRON-	PRP
cord-271094-utpg9p5u	205	6	use	use	VBP
cord-271094-utpg9p5u	205	7	the	the	DT
cord-271094-utpg9p5u	205	8	data	datum	NNS
cord-271094-utpg9p5u	205	9	from	from	IN
cord-271094-utpg9p5u	205	10	Domain	Domain	NNP
cord-271094-utpg9p5u	205	11	Analytics	Analytics	NNP
cord-271094-utpg9p5u	205	12	,	,	,
cord-271094-utpg9p5u	205	13	which	which	WDT
cord-271094-utpg9p5u	205	14	provides	provide	VBZ
cord-271094-utpg9p5u	205	15	direct	direct	JJ
cord-271094-utpg9p5u	205	16	cost	cost	NN
cord-271094-utpg9p5u	205	17	estimates	estimate	NNS
cord-271094-utpg9p5u	205	18	for	for	IN
cord-271094-utpg9p5u	205	19	SEM	SEM	NNP
cord-271094-utpg9p5u	205	20	and	and	CC
cord-271094-utpg9p5u	205	21	estimated	estimate	VBN
cord-271094-utpg9p5u	205	22	opportunity	opportunity	NN
cord-271094-utpg9p5u	205	23	costs	cost	NNS
cord-271094-utpg9p5u	205	24	for	for	IN
cord-271094-utpg9p5u	205	25	SEO	SEO	NNP
cord-271094-utpg9p5u	205	26	.	.	.
cord-271094-utpg9p5u	206	1	The	the	DT
cord-271094-utpg9p5u	206	2	historical	historical	JJ
cord-271094-utpg9p5u	206	3	traffic	traffic	NN
cord-271094-utpg9p5u	206	4	data	datum	NNS
cord-271094-utpg9p5u	206	5	and	and	CC
cord-271094-utpg9p5u	206	6	monthly	monthly	JJ
cord-271094-utpg9p5u	206	7	costs	cost	NNS
cord-271094-utpg9p5u	206	8	are	be	VBP
cord-271094-utpg9p5u	206	9	available	available	JJ
cord-271094-utpg9p5u	206	10	from	from	IN
cord-271094-utpg9p5u	206	11	January	January	NNP
cord-271094-utpg9p5u	206	12	2012	2012	CD
cord-271094-utpg9p5u	206	13	.	.	.
cord-271094-utpg9p5u	207	1	However	however	RB
cord-271094-utpg9p5u	207	2	,	,	,
cord-271094-utpg9p5u	207	3	limited	limit	VBN
cord-271094-utpg9p5u	207	4	by	by	IN
cord-271094-utpg9p5u	207	5	the	the	DT
cord-271094-utpg9p5u	207	6	availability	availability	NN
cord-271094-utpg9p5u	207	7	data	datum	NNS
cord-271094-utpg9p5u	207	8	horizon	horizon	NN
cord-271094-utpg9p5u	207	9	of	of	IN
cord-271094-utpg9p5u	207	10	economic	economic	JJ
cord-271094-utpg9p5u	207	11	data	datum	NNS
cord-271094-utpg9p5u	207	12	from	from	IN
cord-271094-utpg9p5u	207	13	the	the	DT
cord-271094-utpg9p5u	207	14	complementary	complementary	JJ
cord-271094-utpg9p5u	207	15	database	database	NN
cord-271094-utpg9p5u	207	16	LZRetailytics	lzretailytic	NNS
cord-271094-utpg9p5u	207	17	,	,	,
cord-271094-utpg9p5u	207	18	the	the	DT
cord-271094-utpg9p5u	207	19	horizon	horizon	NN
cord-271094-utpg9p5u	207	20	from	from	IN
cord-271094-utpg9p5u	207	21	January	January	NNP
cord-271094-utpg9p5u	207	22	2014	2014	CD
cord-271094-utpg9p5u	207	23	to	to	IN
cord-271094-utpg9p5u	207	24	December	December	NNP
cord-271094-utpg9p5u	207	25	2019	2019	CD
cord-271094-utpg9p5u	207	26	is	be	VBZ
cord-271094-utpg9p5u	207	27	considered	consider	VBN
cord-271094-utpg9p5u	207	28	.	.	.
cord-271094-utpg9p5u	208	1	It	-PRON-	PRP
cord-271094-utpg9p5u	208	2	is	be	VBZ
cord-271094-utpg9p5u	208	3	important	important	JJ
cord-271094-utpg9p5u	208	4	to	to	TO
cord-271094-utpg9p5u	208	5	specify	specify	VB
cord-271094-utpg9p5u	208	6	that	that	IN
cord-271094-utpg9p5u	208	7	from	from	IN
cord-271094-utpg9p5u	208	8	January	January	NNP
cord-271094-utpg9p5u	208	9	2018	2018	CD
cord-271094-utpg9p5u	208	10	,	,	,
cord-271094-utpg9p5u	208	11	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	208	12	began	begin	VBD
cord-271094-utpg9p5u	208	13	to	to	TO
cord-271094-utpg9p5u	208	14	track	track	VB
cord-271094-utpg9p5u	208	15	additional	additional	JJ
cord-271094-utpg9p5u	208	16	mobile	mobile	JJ
cord-271094-utpg9p5u	208	17	data	datum	NNS
cord-271094-utpg9p5u	208	18	;	;	:
cord-271094-utpg9p5u	208	19	however	however	RB
cord-271094-utpg9p5u	208	20	,	,	,
cord-271094-utpg9p5u	208	21	until	until	IN
cord-271094-utpg9p5u	208	22	April	April	NNP
cord-271094-utpg9p5u	208	23	2019	2019	CD
cord-271094-utpg9p5u	208	24	,	,	,
cord-271094-utpg9p5u	208	25	mobile	mobile	JJ
cord-271094-utpg9p5u	208	26	traffic	traffic	NN
cord-271094-utpg9p5u	208	27	sources	source	NNS
cord-271094-utpg9p5u	208	28	were	be	VBD
cord-271094-utpg9p5u	208	29	merged	merge	VBN
cord-271094-utpg9p5u	208	30	and	and	CC
cord-271094-utpg9p5u	208	31	undefined	undefined	JJ
cord-271094-utpg9p5u	208	32	.	.	.
cord-271094-utpg9p5u	209	1	To	to	TO
cord-271094-utpg9p5u	209	2	extract	extract	VB
cord-271094-utpg9p5u	209	3	data	datum	NNS
cord-271094-utpg9p5u	209	4	from	from	IN
cord-271094-utpg9p5u	209	5	a	a	DT
cord-271094-utpg9p5u	209	6	consistent	consistent	JJ
cord-271094-utpg9p5u	209	7	time	time	NN
cord-271094-utpg9p5u	209	8	series	series	NN
cord-271094-utpg9p5u	209	9	on	on	IN
cord-271094-utpg9p5u	209	10	the	the	DT
cord-271094-utpg9p5u	209	11	website	website	NN
cord-271094-utpg9p5u	209	12	,	,	,
cord-271094-utpg9p5u	209	13	we	-PRON-	PRP
cord-271094-utpg9p5u	209	14	focus	focus	VBP
cord-271094-utpg9p5u	209	15	on	on	IN
cord-271094-utpg9p5u	209	16	monthly	monthly	JJ
cord-271094-utpg9p5u	209	17	traffic	traffic	NN
cord-271094-utpg9p5u	209	18	from	from	IN
cord-271094-utpg9p5u	209	19	the	the	DT
cord-271094-utpg9p5u	209	20	computer	computer	NN
cord-271094-utpg9p5u	209	21	and	and	CC
cord-271094-utpg9p5u	209	22	within	within	IN
cord-271094-utpg9p5u	209	23	the	the	DT
cord-271094-utpg9p5u	209	24	respective	respective	JJ
cord-271094-utpg9p5u	209	25	country	country	NN
cord-271094-utpg9p5u	209	26	.	.	.
cord-271094-utpg9p5u	210	1	For	for	IN
cord-271094-utpg9p5u	210	2	the	the	DT
cord-271094-utpg9p5u	210	3	analysis	analysis	NN
cord-271094-utpg9p5u	210	4	,	,	,
cord-271094-utpg9p5u	210	5	we	-PRON-	PRP
cord-271094-utpg9p5u	210	6	use	use	VBP
cord-271094-utpg9p5u	210	7	the	the	DT
cord-271094-utpg9p5u	210	8	merged	merge	VBN
cord-271094-utpg9p5u	210	9	dataset	dataset	NN
cord-271094-utpg9p5u	210	10	at	at	IN
cord-271094-utpg9p5u	210	11	the	the	DT
cord-271094-utpg9p5u	210	12	annual	annual	JJ
cord-271094-utpg9p5u	210	13	level	level	NN
cord-271094-utpg9p5u	210	14	,	,	,
cord-271094-utpg9p5u	210	15	and	and	CC
cord-271094-utpg9p5u	210	16	the	the	DT
cord-271094-utpg9p5u	210	17	created	create	VBN
cord-271094-utpg9p5u	210	18	DIM	dim	NN
cord-271094-utpg9p5u	210	19	-	-	HYPH
cord-271094-utpg9p5u	210	20	panel	panel	NN
cord-271094-utpg9p5u	210	21	at	at	IN
cord-271094-utpg9p5u	210	22	the	the	DT
cord-271094-utpg9p5u	210	23	monthly	monthly	JJ
cord-271094-utpg9p5u	210	24	level	level	NN
cord-271094-utpg9p5u	210	25	.	.	.
cord-271094-utpg9p5u	211	1	Table	table	NN
cord-271094-utpg9p5u	211	2	2	2	CD
cord-271094-utpg9p5u	211	3	summarizes	summarize	VBZ
cord-271094-utpg9p5u	211	4	the	the	DT
cord-271094-utpg9p5u	211	5	sample	sample	NN
cord-271094-utpg9p5u	211	6	,	,	,
cord-271094-utpg9p5u	211	7	with	with	IN
cord-271094-utpg9p5u	211	8	the	the	DT
cord-271094-utpg9p5u	211	9	countries	country	NNS
cord-271094-utpg9p5u	211	10	ordered	order	VBN
cord-271094-utpg9p5u	211	11	from	from	IN
cord-271094-utpg9p5u	211	12	highest	high	JJS
cord-271094-utpg9p5u	211	13	to	to	IN
cord-271094-utpg9p5u	211	14	lowest	low	JJS
cord-271094-utpg9p5u	211	15	by	by	IN
cord-271094-utpg9p5u	211	16	total	total	JJ
cord-271094-utpg9p5u	211	17	sales	sale	NNS
cord-271094-utpg9p5u	211	18	in	in	IN
cord-271094-utpg9p5u	211	19	Food	Food	NNP
cord-271094-utpg9p5u	211	20	&	&	CC
cord-271094-utpg9p5u	211	21	Beverage	Beverage	NNP
cord-271094-utpg9p5u	211	22	e	e	NNP
cord-271094-utpg9p5u	211	23	-	-	NN
cord-271094-utpg9p5u	211	24	commerce	commerce	NN
cord-271094-utpg9p5u	212	1	(	(	-LRB-
cord-271094-utpg9p5u	212	2	according	accord	VBG
cord-271094-utpg9p5u	212	3	to	to	IN
cord-271094-utpg9p5u	212	4	Statista	Statista	NNP
cord-271094-utpg9p5u	212	5	,	,	,
cord-271094-utpg9p5u	212	6	2019	2019	CD
cord-271094-utpg9p5u	212	7	)	)	-RRB-
cord-271094-utpg9p5u	212	8	,	,	,
cord-271094-utpg9p5u	212	9	indicating	indicate	VBG
cord-271094-utpg9p5u	212	10	online	online	JJ
cord-271094-utpg9p5u	212	11	sales	sale	NNS
cord-271094-utpg9p5u	212	12	and	and	CC
cord-271094-utpg9p5u	212	13	acquisition	acquisition	NN
cord-271094-utpg9p5u	212	14	costs	cost	NNS
cord-271094-utpg9p5u	212	15	through	through	IN
cord-271094-utpg9p5u	212	16	SEO	SEO	NNP
cord-271094-utpg9p5u	212	17	and	and	CC
cord-271094-utpg9p5u	212	18	SEM	SEM	NNP
cord-271094-utpg9p5u	212	19	for	for	IN
cord-271094-utpg9p5u	212	20	2018	2018	CD
cord-271094-utpg9p5u	212	21	.	.	.
cord-271094-utpg9p5u	213	1	In	in	IN
cord-271094-utpg9p5u	213	2	general	general	JJ
cord-271094-utpg9p5u	213	3	,	,	,
cord-271094-utpg9p5u	213	4	a	a	DT
cord-271094-utpg9p5u	213	5	set	set	NN
cord-271094-utpg9p5u	213	6	of	of	IN
cord-271094-utpg9p5u	213	7	metrics	metric	NNS
cord-271094-utpg9p5u	213	8	(	(	-LRB-
cord-271094-utpg9p5u	213	9	dashboard	dashboard	NN
cord-271094-utpg9p5u	213	10	)	)	-RRB-
cord-271094-utpg9p5u	213	11	are	be	VBP
cord-271094-utpg9p5u	213	12	used	use	VBN
cord-271094-utpg9p5u	213	13	to	to	TO
cord-271094-utpg9p5u	213	14	evaluate	evaluate	VB
cord-271094-utpg9p5u	213	15	a	a	DT
cord-271094-utpg9p5u	213	16	particular	particular	JJ
cord-271094-utpg9p5u	213	17	marketing	marketing	NN
cord-271094-utpg9p5u	213	18	activity	activity	NN
cord-271094-utpg9p5u	213	19	.	.	.
cord-271094-utpg9p5u	214	1	Choosing	choose	VBG
cord-271094-utpg9p5u	214	2	the	the	DT
cord-271094-utpg9p5u	214	3	most	most	RBS
cord-271094-utpg9p5u	214	4	relevant	relevant	JJ
cord-271094-utpg9p5u	214	5	metric	metric	NN
cord-271094-utpg9p5u	214	6	for	for	IN
cord-271094-utpg9p5u	214	7	decision	decision	NN
cord-271094-utpg9p5u	214	8	making	making	NN
cord-271094-utpg9p5u	214	9	and	and	CC
cord-271094-utpg9p5u	214	10	control	control	NN
cord-271094-utpg9p5u	214	11	of	of	IN
cord-271094-utpg9p5u	214	12	objectives	objective	NNS
cord-271094-utpg9p5u	214	13	depends	depend	VBZ
cord-271094-utpg9p5u	214	14	on	on	IN
cord-271094-utpg9p5u	214	15	the	the	DT
cord-271094-utpg9p5u	214	16	purpose	purpose	NN
cord-271094-utpg9p5u	214	17	of	of	IN
cord-271094-utpg9p5u	214	18	the	the	DT
cord-271094-utpg9p5u	214	19	analysis	analysis	NN
cord-271094-utpg9p5u	214	20	.	.	.
cord-271094-utpg9p5u	215	1	For	for	IN
cord-271094-utpg9p5u	215	2	example	example	NN
cord-271094-utpg9p5u	215	3	,	,	,
cord-271094-utpg9p5u	215	4	from	from	IN
cord-271094-utpg9p5u	215	5	a	a	DT
cord-271094-utpg9p5u	215	6	financial	financial	JJ
cord-271094-utpg9p5u	215	7	perspective	perspective	NN
cord-271094-utpg9p5u	215	8	,	,	,
cord-271094-utpg9p5u	215	9	the	the	DT
cord-271094-utpg9p5u	215	10	return	return	NN
cord-271094-utpg9p5u	215	11	on	on	IN
cord-271094-utpg9p5u	215	12	investment	investment	NN
cord-271094-utpg9p5u	215	13	(	(	-LRB-
cord-271094-utpg9p5u	215	14	ROI	ROI	NNP
cord-271094-utpg9p5u	215	15	)	)	-RRB-
cord-271094-utpg9p5u	215	16	is	be	VBZ
cord-271094-utpg9p5u	215	17	usually	usually	RB
cord-271094-utpg9p5u	215	18	used	use	VBN
cord-271094-utpg9p5u	215	19	as	as	IN
cord-271094-utpg9p5u	215	20	a	a	DT
cord-271094-utpg9p5u	215	21	standard	standard	JJ
cord-271094-utpg9p5u	215	22	measure	measure	NN
cord-271094-utpg9p5u	215	23	of	of	IN
cord-271094-utpg9p5u	215	24	profitability	profitability	NN
cord-271094-utpg9p5u	215	25	.	.	.
cord-271094-utpg9p5u	216	1	Alternatively	alternatively	RB
cord-271094-utpg9p5u	216	2	,	,	,
cord-271094-utpg9p5u	216	3	from	from	IN
cord-271094-utpg9p5u	216	4	a	a	DT
cord-271094-utpg9p5u	216	5	commercial	commercial	JJ
cord-271094-utpg9p5u	216	6	perspective	perspective	NN
cord-271094-utpg9p5u	216	7	,	,	,
cord-271094-utpg9p5u	216	8	we	-PRON-	PRP
cord-271094-utpg9p5u	216	9	could	could	MD
cord-271094-utpg9p5u	216	10	consider	consider	VB
cord-271094-utpg9p5u	216	11	the	the	DT
cord-271094-utpg9p5u	216	12	advertising	advertising	NN
cord-271094-utpg9p5u	216	13	elasticity	elasticity	NN
cord-271094-utpg9p5u	216	14	of	of	IN
cord-271094-utpg9p5u	216	15	demand	demand	NN
cord-271094-utpg9p5u	216	16	(	(	-LRB-
cord-271094-utpg9p5u	216	17	AED	AED	NNP
cord-271094-utpg9p5u	216	18	)	)	-RRB-
cord-271094-utpg9p5u	216	19	as	as	IN
cord-271094-utpg9p5u	216	20	a	a	DT
cord-271094-utpg9p5u	216	21	measure	measure	NN
cord-271094-utpg9p5u	216	22	of	of	IN
cord-271094-utpg9p5u	216	23	the	the	DT
cord-271094-utpg9p5u	216	24	efficacy	efficacy	NN
cord-271094-utpg9p5u	216	25	of	of	IN
cord-271094-utpg9p5u	216	26	a	a	DT
cord-271094-utpg9p5u	216	27	given	give	VBN
cord-271094-utpg9p5u	216	28	campaign	campaign	NN
cord-271094-utpg9p5u	216	29	.	.	.
cord-271094-utpg9p5u	217	1	In	in	IN
cord-271094-utpg9p5u	217	2	this	this	DT
cord-271094-utpg9p5u	217	3	study	study	NN
cord-271094-utpg9p5u	217	4	,	,	,
cord-271094-utpg9p5u	217	5	both	both	DT
cord-271094-utpg9p5u	217	6	approaches	approach	NNS
cord-271094-utpg9p5u	217	7	are	be	VBP
cord-271094-utpg9p5u	217	8	considered	consider	VBN
cord-271094-utpg9p5u	217	9	using	use	VBG
cord-271094-utpg9p5u	217	10	an	an	DT
cord-271094-utpg9p5u	217	11	economical	economical	JJ
cord-271094-utpg9p5u	217	12	approach	approach	NN
cord-271094-utpg9p5u	217	13	with	with	IN
cord-271094-utpg9p5u	217	14	the	the	DT
cord-271094-utpg9p5u	217	15	objective	objective	NN
cord-271094-utpg9p5u	217	16	of	of	IN
cord-271094-utpg9p5u	217	17	minimizing	minimize	VBG
cord-271094-utpg9p5u	217	18	costs	cost	NNS
cord-271094-utpg9p5u	217	19	and/or	and/or	CC
cord-271094-utpg9p5u	217	20	maximizing	maximize	VBG
cord-271094-utpg9p5u	217	21	profit	profit	NN
cord-271094-utpg9p5u	217	22	.	.	.
cord-271094-utpg9p5u	218	1	Based	base	VBN
cord-271094-utpg9p5u	218	2	on	on	IN
cord-271094-utpg9p5u	218	3	classical	classical	JJ
cord-271094-utpg9p5u	218	4	microeconomics	microeconomic	NNS
cord-271094-utpg9p5u	218	5	,	,	,
cord-271094-utpg9p5u	218	6	economic	economic	JJ
cord-271094-utpg9p5u	218	7	efficiency	efficiency	NN
cord-271094-utpg9p5u	218	8	is	be	VBZ
cord-271094-utpg9p5u	218	9	defined	define	VBN
cord-271094-utpg9p5u	218	10	as	as	IN
cord-271094-utpg9p5u	218	11	follows	follow	VBZ
cord-271094-utpg9p5u	218	12	:	:	:
cord-271094-utpg9p5u	218	13	"	"	``
cord-271094-utpg9p5u	218	14	Producers	producer	NNS
cord-271094-utpg9p5u	218	15	are	be	VBP
cord-271094-utpg9p5u	218	16	characterized	characterize	VBN
cord-271094-utpg9p5u	218	17	as	as	RB
cord-271094-utpg9p5u	218	18	efficient	efficient	JJ
cord-271094-utpg9p5u	218	19	if	if	IN
cord-271094-utpg9p5u	218	20	they	-PRON-	PRP
cord-271094-utpg9p5u	218	21	have	have	VBP
cord-271094-utpg9p5u	218	22	produced	produce	VBN
cord-271094-utpg9p5u	218	23	as	as	RB
cord-271094-utpg9p5u	218	24	much	much	RB
cord-271094-utpg9p5u	218	25	as	as	IN
cord-271094-utpg9p5u	218	26	possible	possible	JJ
cord-271094-utpg9p5u	218	27	with	with	IN
cord-271094-utpg9p5u	218	28	the	the	DT
cord-271094-utpg9p5u	218	29	inputs	input	NNS
cord-271094-utpg9p5u	218	30	they	-PRON-	PRP
cord-271094-utpg9p5u	218	31	have	have	VBP
cord-271094-utpg9p5u	218	32	actually	actually	RB
cord-271094-utpg9p5u	218	33	employed	employ	VBN
cord-271094-utpg9p5u	218	34	or	or	CC
cord-271094-utpg9p5u	218	35	if	if	IN
cord-271094-utpg9p5u	218	36	they	-PRON-	PRP
cord-271094-utpg9p5u	218	37	have	have	VBP
cord-271094-utpg9p5u	218	38	produced	produce	VBN
cord-271094-utpg9p5u	218	39	that	that	DT
cord-271094-utpg9p5u	218	40	output	output	NN
cord-271094-utpg9p5u	218	41	at	at	IN
cord-271094-utpg9p5u	218	42	minimum	minimum	JJ
cord-271094-utpg9p5u	218	43	cost	cost	NN
cord-271094-utpg9p5u	218	44	"	"	''
cord-271094-utpg9p5u	218	45	(	(	-LRB-
cord-271094-utpg9p5u	218	46	Green	Green	NNP
cord-271094-utpg9p5u	218	47	,	,	,
cord-271094-utpg9p5u	218	48	2008	2008	CD
cord-271094-utpg9p5u	218	49	,	,	,
cord-271094-utpg9p5u	218	50	p.100	p.100	NNP
cord-271094-utpg9p5u	218	51	)	)	-RRB-
cord-271094-utpg9p5u	218	52	.	.	.
cord-271094-utpg9p5u	219	1	In	in	IN
cord-271094-utpg9p5u	219	2	the	the	DT
cord-271094-utpg9p5u	219	3	present	present	JJ
cord-271094-utpg9p5u	219	4	study	study	NN
cord-271094-utpg9p5u	219	5	,	,	,
cord-271094-utpg9p5u	219	6	we	-PRON-	PRP
cord-271094-utpg9p5u	219	7	use	use	VBP
cord-271094-utpg9p5u	219	8	the	the	DT
cord-271094-utpg9p5u	219	9	Dorfman	Dorfman	NNP
cord-271094-utpg9p5u	219	10	and	and	CC
cord-271094-utpg9p5u	219	11	Steiner	Steiner	NNP
cord-271094-utpg9p5u	219	12	model	model	NN
cord-271094-utpg9p5u	219	13	(	(	-LRB-
cord-271094-utpg9p5u	219	14	1954	1954	CD
cord-271094-utpg9p5u	219	15	)	)	-RRB-
cord-271094-utpg9p5u	220	1	the	the	DT
cord-271094-utpg9p5u	220	2	workhorse	workhorse	NN
cord-271094-utpg9p5u	220	3	of	of	IN
cord-271094-utpg9p5u	220	4	optimization	optimization	NN
cord-271094-utpg9p5u	220	5	of	of	IN
cord-271094-utpg9p5u	220	6	marketing	marketing	NN
cord-271094-utpg9p5u	220	7	spending	spending	NN
cord-271094-utpg9p5u	220	8	,	,	,
cord-271094-utpg9p5u	220	9	which	which	WDT
cord-271094-utpg9p5u	220	10	is	be	VBZ
cord-271094-utpg9p5u	220	11	adapted	adapt	VBN
cord-271094-utpg9p5u	220	12	to	to	IN
cord-271094-utpg9p5u	220	13	DIM	dim	VB
cord-271094-utpg9p5u	220	14	techniques	technique	NNS
cord-271094-utpg9p5u	220	15	.	.	.
cord-271094-utpg9p5u	221	1	A	a	DT
cord-271094-utpg9p5u	221	2	recent	recent	JJ
cord-271094-utpg9p5u	221	3	example	example	NN
cord-271094-utpg9p5u	221	4	of	of	IN
cord-271094-utpg9p5u	221	5	an	an	DT
cord-271094-utpg9p5u	221	6	application	application	NN
cord-271094-utpg9p5u	221	7	of	of	IN
cord-271094-utpg9p5u	221	8	the	the	DT
cord-271094-utpg9p5u	221	9	model	model	NN
cord-271094-utpg9p5u	221	10	is	be	VBZ
cord-271094-utpg9p5u	221	11	Halbheer	Halbheer	NNP
cord-271094-utpg9p5u	221	12	et	et	NNP
cord-271094-utpg9p5u	221	13	al	al	NNP
cord-271094-utpg9p5u	221	14	.	.	.
cord-271094-utpg9p5u	222	1	(	(	-LRB-
cord-271094-utpg9p5u	222	2	2014	2014	CD
cord-271094-utpg9p5u	222	3	)	)	-RRB-
cord-271094-utpg9p5u	222	4	,	,	,
cord-271094-utpg9p5u	222	5	which	which	WDT
cord-271094-utpg9p5u	222	6	analyzes	analyze	VBZ
cord-271094-utpg9p5u	222	7	the	the	DT
cord-271094-utpg9p5u	222	8	optimal	optimal	JJ
cord-271094-utpg9p5u	222	9	strategy	strategy	NN
cord-271094-utpg9p5u	222	10	and	and	CC
cord-271094-utpg9p5u	222	11	advertising	advertising	NN
cord-271094-utpg9p5u	222	12	revenues	revenue	NNS
cord-271094-utpg9p5u	222	13	for	for	IN
cord-271094-utpg9p5u	222	14	a	a	DT
cord-271094-utpg9p5u	222	15	given	give	VBN
cord-271094-utpg9p5u	222	16	digital	digital	JJ
cord-271094-utpg9p5u	222	17	content	content	NN
cord-271094-utpg9p5u	222	18	strategy	strategy	NN
cord-271094-utpg9p5u	222	19	.	.	.
cord-271094-utpg9p5u	223	1	In	in	IN
cord-271094-utpg9p5u	223	2	the	the	DT
cord-271094-utpg9p5u	223	3	DIM	dim	JJ
cord-271094-utpg9p5u	223	4	context	context	NN
cord-271094-utpg9p5u	223	5	,	,	,
cord-271094-utpg9p5u	223	6	with	with	IN
cord-271094-utpg9p5u	223	7	a	a	DT
cord-271094-utpg9p5u	223	8	focus	focus	NN
cord-271094-utpg9p5u	223	9	on	on	IN
cord-271094-utpg9p5u	223	10	SEO	SEO	NNP
cord-271094-utpg9p5u	223	11	and	and	CC
cord-271094-utpg9p5u	223	12	SEM	SEM	NNP
cord-271094-utpg9p5u	223	13	,	,	,
cord-271094-utpg9p5u	223	14	we	-PRON-	PRP
cord-271094-utpg9p5u	223	15	define	define	VBP
cord-271094-utpg9p5u	223	16	the	the	DT
cord-271094-utpg9p5u	223	17	profit	profit	NN
cord-271094-utpg9p5u	223	18	of	of	IN
cord-271094-utpg9p5u	223	19	the	the	DT
cord-271094-utpg9p5u	223	20	company	company	NN
cord-271094-utpg9p5u	223	21	as	as	IN
cord-271094-utpg9p5u	223	22	follows	follow	VBZ
cord-271094-utpg9p5u	223	23	:	:	:
cord-271094-utpg9p5u	223	24	where	where	WRB
cord-271094-utpg9p5u	223	25	demand	demand	NN
cord-271094-utpg9p5u	223	26	,	,	,
cord-271094-utpg9p5u	223	27	and	and	CC
cord-271094-utpg9p5u	223	28	therefore	therefore	RB
cord-271094-utpg9p5u	223	29	sales	sale	NNS
cord-271094-utpg9p5u	223	30	,	,	,
cord-271094-utpg9p5u	223	31	depends	depend	VBZ
cord-271094-utpg9p5u	223	32	on	on	IN
cord-271094-utpg9p5u	223	33	the	the	DT
cord-271094-utpg9p5u	223	34	number	number	NN
cord-271094-utpg9p5u	223	35	of	of	IN
cord-271094-utpg9p5u	223	36	website	website	NN
cord-271094-utpg9p5u	224	1	Some	some	DT
cord-271094-utpg9p5u	224	2	sales	sale	NNS
cord-271094-utpg9p5u	224	3	and	and	CC
cord-271094-utpg9p5u	224	4	cost	cost	NN
cord-271094-utpg9p5u	224	5	data	datum	NNS
cord-271094-utpg9p5u	224	6	were	be	VBD
cord-271094-utpg9p5u	224	7	not	not	RB
cord-271094-utpg9p5u	224	8	available	available	JJ
cord-271094-utpg9p5u	224	9	in	in	IN
cord-271094-utpg9p5u	224	10	EUR	EUR	NNP
cord-271094-utpg9p5u	224	11	and	and	CC
cord-271094-utpg9p5u	224	12	have	have	VBP
cord-271094-utpg9p5u	224	13	been	be	VBN
cord-271094-utpg9p5u	224	14	extracted	extract	VBN
cord-271094-utpg9p5u	224	15	in	in	IN
cord-271094-utpg9p5u	224	16	USD	usd	NN
cord-271094-utpg9p5u	224	17	applying	apply	VBG
cord-271094-utpg9p5u	224	18	the	the	DT
cord-271094-utpg9p5u	224	19	average	average	JJ
cord-271094-utpg9p5u	224	20	annual	annual	JJ
cord-271094-utpg9p5u	224	21	exchange	exchange	NN
cord-271094-utpg9p5u	224	22	rate	rate	NN
cord-271094-utpg9p5u	224	23	reported	report	VBN
cord-271094-utpg9p5u	224	24	by	by	IN
cord-271094-utpg9p5u	224	25	Statista	Statista	NNP
cord-271094-utpg9p5u	224	26	(	(	-LRB-
cord-271094-utpg9p5u	224	27	2019	2019	CD
cord-271094-utpg9p5u	224	28	)	)	-RRB-
cord-271094-utpg9p5u	224	29	to	to	TO
cord-271094-utpg9p5u	224	30	convert	convert	VB
cord-271094-utpg9p5u	224	31	into	into	IN
cord-271094-utpg9p5u	224	32	EUR	EUR	NNP
cord-271094-utpg9p5u	224	33	.	.	.
cord-271094-utpg9p5u	225	1	A.	A.	NNP
cord-271094-utpg9p5u	225	2	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	225	3	and	and	CC
cord-271094-utpg9p5u	225	4	J.M.	J.M.	NNP
cord-271094-utpg9p5u	225	5	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	225	6	Technological	Technological	NNP
cord-271094-utpg9p5u	225	7	Forecasting	Forecasting	NNP
cord-271094-utpg9p5u	225	8	&	&	CC
cord-271094-utpg9p5u	225	9	Social	Social	NNP
cord-271094-utpg9p5u	225	10	Change	Change	NNP
cord-271094-utpg9p5u	225	11	162	162	CD
cord-271094-utpg9p5u	225	12	(	(	-LRB-
cord-271094-utpg9p5u	225	13	2021	2021	CD
cord-271094-utpg9p5u	225	14	)	)	-RRB-
cord-271094-utpg9p5u	226	1	120373	120373	CD
cord-271094-utpg9p5u	226	2	visits	visit	NNS
cord-271094-utpg9p5u	226	3	generated	generate	VBN
cord-271094-utpg9p5u	226	4	and	and	CC
cord-271094-utpg9p5u	226	5	digital	digital	JJ
cord-271094-utpg9p5u	226	6	marketing	marketing	NN
cord-271094-utpg9p5u	226	7	costs	cost	NNS
cord-271094-utpg9p5u	226	8	depend	depend	VBP
cord-271094-utpg9p5u	226	9	directly	directly	RB
cord-271094-utpg9p5u	226	10	and	and	CC
cord-271094-utpg9p5u	226	11	indirectly	indirectly	RB
cord-271094-utpg9p5u	226	12	on	on	IN
cord-271094-utpg9p5u	226	13	the	the	DT
cord-271094-utpg9p5u	226	14	number	number	NN
cord-271094-utpg9p5u	226	15	of	of	IN
cord-271094-utpg9p5u	226	16	website	website	NN
cord-271094-utpg9p5u	226	17	visits	visit	NNS
cord-271094-utpg9p5u	226	18	.	.	.
cord-271094-utpg9p5u	227	1	Thus	thus	RB
cord-271094-utpg9p5u	227	2	,	,	,
cord-271094-utpg9p5u	227	3	an	an	DT
cord-271094-utpg9p5u	227	4	important	important	JJ
cord-271094-utpg9p5u	227	5	part	part	NN
cord-271094-utpg9p5u	227	6	of	of	IN
cord-271094-utpg9p5u	227	7	the	the	DT
cord-271094-utpg9p5u	227	8	cost	cost	NN
cord-271094-utpg9p5u	227	9	structure	structure	NN
cord-271094-utpg9p5u	227	10	of	of	IN
cord-271094-utpg9p5u	227	11	DIM	dim	NN
cord-271094-utpg9p5u	227	12	is	be	VBZ
cord-271094-utpg9p5u	227	13	variable	variable	JJ
cord-271094-utpg9p5u	227	14	costs	cost	NNS
cord-271094-utpg9p5u	227	15	,	,	,
cord-271094-utpg9p5u	227	16	instead	instead	RB
cord-271094-utpg9p5u	227	17	of	of	IN
cord-271094-utpg9p5u	227	18	a	a	DT
cord-271094-utpg9p5u	227	19	fixed	fix	VBN
cord-271094-utpg9p5u	227	20	amount	amount	NN
cord-271094-utpg9p5u	227	21	of	of	IN
cord-271094-utpg9p5u	227	22	advertising	advertising	NN
cord-271094-utpg9p5u	227	23	investment	investment	NN
cord-271094-utpg9p5u	227	24	.	.	.
cord-271094-utpg9p5u	228	1	We	-PRON-	PRP
cord-271094-utpg9p5u	228	2	differentiate	differentiate	VBP
cord-271094-utpg9p5u	228	3	in	in	IN
cord-271094-utpg9p5u	228	4	visits	visit	NNS
cord-271094-utpg9p5u	228	5	generated	generate	VBN
cord-271094-utpg9p5u	228	6	by	by	IN
cord-271094-utpg9p5u	228	7	SEO	SEO	NNP
cord-271094-utpg9p5u	228	8	(	(	-LRB-
cord-271094-utpg9p5u	228	9	V	v	NN
cord-271094-utpg9p5u	228	10	SEO	seo	NN
cord-271094-utpg9p5u	228	11	)	)	-RRB-
cord-271094-utpg9p5u	228	12	and	and	CC
cord-271094-utpg9p5u	228	13	visits	visit	NNS
cord-271094-utpg9p5u	228	14	attributed	attribute	VBN
cord-271094-utpg9p5u	228	15	to	to	IN
cord-271094-utpg9p5u	228	16	campaigns	campaign	NNS
cord-271094-utpg9p5u	228	17	through	through	IN
cord-271094-utpg9p5u	228	18	SEM	SEM	NNP
cord-271094-utpg9p5u	228	19	(	(	-LRB-
cord-271094-utpg9p5u	228	20	V	V	NNP
cord-271094-utpg9p5u	228	21	SEM	SEM	NNP
cord-271094-utpg9p5u	228	22	)	)	-RRB-
cord-271094-utpg9p5u	228	23	.	.	.
cord-271094-utpg9p5u	229	1	This	this	DT
cord-271094-utpg9p5u	229	2	process	process	NN
cord-271094-utpg9p5u	229	3	of	of	IN
cord-271094-utpg9p5u	229	4	transformation	transformation	NN
cord-271094-utpg9p5u	229	5	of	of	IN
cord-271094-utpg9p5u	229	6	visits	visit	NNS
cord-271094-utpg9p5u	229	7	into	into	IN
cord-271094-utpg9p5u	229	8	sales	sale	NNS
cord-271094-utpg9p5u	229	9	is	be	VBZ
cord-271094-utpg9p5u	229	10	illustrated	illustrate	VBN
cord-271094-utpg9p5u	229	11	conceptually	conceptually	RB
cord-271094-utpg9p5u	229	12	in	in	IN
cord-271094-utpg9p5u	229	13	Fig	Fig	NNP
cord-271094-utpg9p5u	229	14	.	.	.
cord-271094-utpg9p5u	229	15	2(a	2(a	CD
cord-271094-utpg9p5u	229	16	)	)	-RRB-
cord-271094-utpg9p5u	229	17	.	.	.
cord-271094-utpg9p5u	230	1	In	in	IN
cord-271094-utpg9p5u	230	2	this	this	DT
cord-271094-utpg9p5u	230	3	sense	sense	NN
cord-271094-utpg9p5u	230	4	,	,	,
cord-271094-utpg9p5u	230	5	a	a	DT
cord-271094-utpg9p5u	230	6	superior	superior	JJ
cord-271094-utpg9p5u	230	7	"	"	``
cord-271094-utpg9p5u	230	8	conversion	conversion	NN
cord-271094-utpg9p5u	230	9	technology	technology	NN
cord-271094-utpg9p5u	230	10	"	"	''
cord-271094-utpg9p5u	230	11	is	be	VBZ
cord-271094-utpg9p5u	230	12	understood	understand	VBN
cord-271094-utpg9p5u	230	13	as	as	IN
cord-271094-utpg9p5u	230	14	converting	convert	VBG
cord-271094-utpg9p5u	230	15	1	1	CD
cord-271094-utpg9p5u	230	16	M	m	CD
cord-271094-utpg9p5u	230	17	additional	additional	JJ
cord-271094-utpg9p5u	230	18	visits	visit	NNS
cord-271094-utpg9p5u	230	19	in	in	IN
cord-271094-utpg9p5u	230	20	more	more	JJR
cord-271094-utpg9p5u	230	21	additional	additional	JJ
cord-271094-utpg9p5u	230	22	sales	sale	NNS
cord-271094-utpg9p5u	230	23	(	(	-LRB-
cord-271094-utpg9p5u	230	24	Marginal	Marginal	NNP
cord-271094-utpg9p5u	230	25	Revenues	Revenues	NNPS
cord-271094-utpg9p5u	230	26	,	,	,
cord-271094-utpg9p5u	230	27	MR	MR	NNP
cord-271094-utpg9p5u	230	28	)	)	-RRB-
cord-271094-utpg9p5u	230	29	than	than	IN
cord-271094-utpg9p5u	230	30	an	an	DT
cord-271094-utpg9p5u	230	31	inferior	inferior	JJ
cord-271094-utpg9p5u	230	32	technology	technology	NN
cord-271094-utpg9p5u	230	33	(	(	-LRB-
cord-271094-utpg9p5u	230	34	with	with	IN
cord-271094-utpg9p5u	230	35	Marginal	Marginal	NNP
cord-271094-utpg9p5u	230	36	Revenue	Revenue	NNP
cord-271094-utpg9p5u	230	37	,	,	,
cord-271094-utpg9p5u	230	38	MR′	MR′	NNP
cord-271094-utpg9p5u	230	39	)	)	-RRB-
cord-271094-utpg9p5u	230	40	.	.	.
cord-271094-utpg9p5u	231	1	The	the	DT
cord-271094-utpg9p5u	231	2	costs	cost	NNS
cord-271094-utpg9p5u	231	3	are	be	VBP
cord-271094-utpg9p5u	231	4	the	the	DT
cord-271094-utpg9p5u	231	5	sum	sum	NN
cord-271094-utpg9p5u	231	6	of	of	IN
cord-271094-utpg9p5u	231	7	the	the	DT
cord-271094-utpg9p5u	231	8	production	production	NN
cord-271094-utpg9p5u	231	9	costs	cost	NNS
cord-271094-utpg9p5u	231	10	(	(	-LRB-
cord-271094-utpg9p5u	231	11	depending	depend	VBG
cord-271094-utpg9p5u	231	12	on	on	IN
cord-271094-utpg9p5u	231	13	the	the	DT
cord-271094-utpg9p5u	231	14	quantity	quantity	NN
cord-271094-utpg9p5u	231	15	sold	sell	VBN
cord-271094-utpg9p5u	231	16	online	online	RB
cord-271094-utpg9p5u	231	17	)	)	-RRB-
cord-271094-utpg9p5u	231	18	and	and	CC
cord-271094-utpg9p5u	231	19	the	the	DT
cord-271094-utpg9p5u	231	20	DIM	dim	NN
cord-271094-utpg9p5u	231	21	costs	cost	NNS
cord-271094-utpg9p5u	231	22	,	,	,
cord-271094-utpg9p5u	231	23	which	which	WDT
cord-271094-utpg9p5u	231	24	are	be	VBP
cord-271094-utpg9p5u	231	25	mostly	mostly	RB
cord-271094-utpg9p5u	231	26	based	base	VBN
cord-271094-utpg9p5u	231	27	on	on	IN
cord-271094-utpg9p5u	231	28	performance	performance	NN
cord-271094-utpg9p5u	231	29	and	and	CC
cord-271094-utpg9p5u	231	30	,	,	,
cord-271094-utpg9p5u	231	31	therefore	therefore	RB
cord-271094-utpg9p5u	231	32	,	,	,
cord-271094-utpg9p5u	231	33	are	be	VBP
cord-271094-utpg9p5u	231	34	directly	directly	RB
cord-271094-utpg9p5u	231	35	associated	associate	VBN
cord-271094-utpg9p5u	231	36	with	with	IN
cord-271094-utpg9p5u	231	37	the	the	DT
cord-271094-utpg9p5u	231	38	visits	visit	NNS
cord-271094-utpg9p5u	231	39	generated	generate	VBN
cord-271094-utpg9p5u	231	40	to	to	IN
cord-271094-utpg9p5u	231	41	the	the	DT
cord-271094-utpg9p5u	231	42	website	website	NN
cord-271094-utpg9p5u	231	43	.	.	.
cord-271094-utpg9p5u	232	1	We	-PRON-	PRP
cord-271094-utpg9p5u	232	2	could	could	MD
cord-271094-utpg9p5u	232	3	additionally	additionally	RB
cord-271094-utpg9p5u	232	4	include	include	VB
cord-271094-utpg9p5u	232	5	a	a	DT
cord-271094-utpg9p5u	232	6	fixed	fix	VBN
cord-271094-utpg9p5u	232	7	amount	amount	NN
cord-271094-utpg9p5u	232	8	of	of	IN
cord-271094-utpg9p5u	232	9	investment	investment	NN
cord-271094-utpg9p5u	232	10	in	in	IN
cord-271094-utpg9p5u	232	11	advertising	advertising	NN
cord-271094-utpg9p5u	232	12	(	(	-LRB-
cord-271094-utpg9p5u	232	13	A	a	NN
cord-271094-utpg9p5u	232	14	)	)	-RRB-
cord-271094-utpg9p5u	232	15	as	as	IN
cord-271094-utpg9p5u	232	16	in	in	IN
cord-271094-utpg9p5u	232	17	the	the	DT
cord-271094-utpg9p5u	232	18	classic	classic	JJ
cord-271094-utpg9p5u	232	19	model	model	NN
cord-271094-utpg9p5u	232	20	,	,	,
cord-271094-utpg9p5u	232	21	which	which	WDT
cord-271094-utpg9p5u	232	22	can	can	MD
cord-271094-utpg9p5u	232	23	be	be	VB
cord-271094-utpg9p5u	232	24	omitted	omit	VBN
cord-271094-utpg9p5u	232	25	for	for	IN
cord-271094-utpg9p5u	232	26	simplicity	simplicity	NN
cord-271094-utpg9p5u	232	27	.	.	.
cord-271094-utpg9p5u	233	1	Since	since	IN
cord-271094-utpg9p5u	233	2	the	the	DT
cord-271094-utpg9p5u	233	3	visits	visit	NNS
cord-271094-utpg9p5u	233	4	generated	generate	VBN
cord-271094-utpg9p5u	233	5	by	by	IN
cord-271094-utpg9p5u	233	6	different	different	JJ
cord-271094-utpg9p5u	233	7	DIM	dim	NN
cord-271094-utpg9p5u	233	8	techniques	technique	NNS
cord-271094-utpg9p5u	233	9	have	have	VBP
cord-271094-utpg9p5u	233	10	different	different	JJ
cord-271094-utpg9p5u	233	11	costs	cost	NNS
cord-271094-utpg9p5u	233	12	,	,	,
cord-271094-utpg9p5u	233	13	we	-PRON-	PRP
cord-271094-utpg9p5u	233	14	differentiate	differentiate	VBP
cord-271094-utpg9p5u	233	15	between	between	IN
cord-271094-utpg9p5u	233	16	the	the	DT
cord-271094-utpg9p5u	233	17	explicit	explicit	JJ
cord-271094-utpg9p5u	233	18	costs	cost	NNS
cord-271094-utpg9p5u	233	19	associated	associate	VBN
cord-271094-utpg9p5u	233	20	with	with	IN
cord-271094-utpg9p5u	233	21	SEM	SEM	NNP
cord-271094-utpg9p5u	233	22	traffic	traffic	NN
cord-271094-utpg9p5u	233	23	(	(	-LRB-
cord-271094-utpg9p5u	233	24	C	C	NNP
cord-271094-utpg9p5u	233	25	SEM	SEM	NNP
cord-271094-utpg9p5u	233	26	)	)	-RRB-
cord-271094-utpg9p5u	233	27	and	and	CC
cord-271094-utpg9p5u	233	28	the	the	DT
cord-271094-utpg9p5u	233	29	implicit	implicit	JJ
cord-271094-utpg9p5u	233	30	costs	cost	NNS
cord-271094-utpg9p5u	233	31	associated	associate	VBN
cord-271094-utpg9p5u	233	32	with	with	IN
cord-271094-utpg9p5u	233	33	SEO	SEO	NNP
cord-271094-utpg9p5u	233	34	(	(	-LRB-
cord-271094-utpg9p5u	233	35	C	c	NN
cord-271094-utpg9p5u	233	36	SEO	seo	NN
cord-271094-utpg9p5u	233	37	)	)	-RRB-
cord-271094-utpg9p5u	233	38	.	.	.
cord-271094-utpg9p5u	234	1	The	the	DT
cord-271094-utpg9p5u	234	2	relevant	relevant	JJ
cord-271094-utpg9p5u	234	3	costs	cost	NNS
cord-271094-utpg9p5u	234	4	for	for	IN
cord-271094-utpg9p5u	234	5	the	the	DT
cord-271094-utpg9p5u	234	6	company	company	NN
cord-271094-utpg9p5u	234	7	are	be	VBP
cord-271094-utpg9p5u	234	8	the	the	DT
cord-271094-utpg9p5u	234	9	variable	variable	JJ
cord-271094-utpg9p5u	234	10	costs	cost	NNS
cord-271094-utpg9p5u	234	11	(	(	-LRB-
cord-271094-utpg9p5u	234	12	explicit	explicit	JJ
cord-271094-utpg9p5u	234	13	or	or	CC
cord-271094-utpg9p5u	234	14	implicit	implicit	JJ
cord-271094-utpg9p5u	234	15	)	)	-RRB-
cord-271094-utpg9p5u	234	16	.	.	.
cord-271094-utpg9p5u	235	1	Here	here	RB
cord-271094-utpg9p5u	235	2	,	,	,
cord-271094-utpg9p5u	235	3	in	in	IN
cord-271094-utpg9p5u	235	4	order	order	NN
cord-271094-utpg9p5u	235	5	to	to	TO
cord-271094-utpg9p5u	235	6	readjust	readjust	VB
cord-271094-utpg9p5u	235	7	the	the	DT
cord-271094-utpg9p5u	235	8	marketing	marketing	NN
cord-271094-utpg9p5u	235	9	-	-	HYPH
cord-271094-utpg9p5u	235	10	mix	mix	NN
cord-271094-utpg9p5u	235	11	of	of	IN
cord-271094-utpg9p5u	235	12	grocery	grocery	NN
cord-271094-utpg9p5u	235	13	ecommerce	ecommerce	NN
cord-271094-utpg9p5u	235	14	,	,	,
cord-271094-utpg9p5u	235	15	in	in	IN
cord-271094-utpg9p5u	235	16	particular	particular	JJ
cord-271094-utpg9p5u	235	17	,	,	,
cord-271094-utpg9p5u	235	18	the	the	DT
cord-271094-utpg9p5u	235	19	relevant	relevant	JJ
cord-271094-utpg9p5u	235	20	costs	cost	NNS
cord-271094-utpg9p5u	235	21	are	be	VBP
cord-271094-utpg9p5u	235	22	the	the	DT
cord-271094-utpg9p5u	235	23	variable	variable	JJ
cord-271094-utpg9p5u	235	24	economic	economic	JJ
cord-271094-utpg9p5u	235	25	costs	cost	NNS
cord-271094-utpg9p5u	235	26	of	of	IN
cord-271094-utpg9p5u	235	27	the	the	DT
cord-271094-utpg9p5u	235	28	DIM	dim	NN
cord-271094-utpg9p5u	235	29	:	:	:
cord-271094-utpg9p5u	236	1	Note	note	VB
cord-271094-utpg9p5u	236	2	that	that	IN
cord-271094-utpg9p5u	236	3	a	a	DT
cord-271094-utpg9p5u	236	4	low	low	JJ
cord-271094-utpg9p5u	236	5	average	average	JJ
cord-271094-utpg9p5u	236	6	cost	cost	NN
cord-271094-utpg9p5u	236	7	of	of	IN
cord-271094-utpg9p5u	236	8	either	either	DT
cord-271094-utpg9p5u	236	9	technique	technique	NN
cord-271094-utpg9p5u	236	10	implies	imply	VBZ
cord-271094-utpg9p5u	236	11	a	a	DT
cord-271094-utpg9p5u	236	12	competitive	competitive	JJ
cord-271094-utpg9p5u	236	13	advantage	advantage	NN
cord-271094-utpg9p5u	236	14	for	for	IN
cord-271094-utpg9p5u	236	15	the	the	DT
cord-271094-utpg9p5u	236	16	firm	firm	NN
cord-271094-utpg9p5u	236	17	.	.	.
cord-271094-utpg9p5u	237	1	Fig	Fig	NNP
cord-271094-utpg9p5u	237	2	.	.	NNP
cord-271094-utpg9p5u	237	3	2	2	CD
cord-271094-utpg9p5u	237	4	(	(	-LRB-
cord-271094-utpg9p5u	237	5	b	b	NN
cord-271094-utpg9p5u	237	6	)	)	-RRB-
cord-271094-utpg9p5u	237	7	illustrates	illustrate	VBZ
cord-271094-utpg9p5u	237	8	the	the	DT
cord-271094-utpg9p5u	237	9	relationship	relationship	NN
cord-271094-utpg9p5u	237	10	between	between	IN
cord-271094-utpg9p5u	237	11	visits	visit	NNS
cord-271094-utpg9p5u	237	12	and	and	CC
cord-271094-utpg9p5u	237	13	the	the	DT
cord-271094-utpg9p5u	237	14	corresponding	correspond	VBG
cord-271094-utpg9p5u	237	15	marketing	marketing	NN
cord-271094-utpg9p5u	237	16	costs	cost	NNS
cord-271094-utpg9p5u	237	17	of	of	IN
cord-271094-utpg9p5u	237	18	website	website	NN
cord-271094-utpg9p5u	237	19	traffic	traffic	NN
cord-271094-utpg9p5u	237	20	attraction	attraction	NN
cord-271094-utpg9p5u	237	21	.	.	.
cord-271094-utpg9p5u	238	1	Note	note	VB
cord-271094-utpg9p5u	238	2	that	that	IN
cord-271094-utpg9p5u	238	3	the	the	DT
cord-271094-utpg9p5u	238	4	cost	cost	NN
cord-271094-utpg9p5u	238	5	of	of	IN
cord-271094-utpg9p5u	238	6	generating	generate	VBG
cord-271094-utpg9p5u	238	7	additional	additional	JJ
cord-271094-utpg9p5u	238	8	traffic	traffic	NN
cord-271094-utpg9p5u	238	9	of	of	IN
cord-271094-utpg9p5u	238	10	1	1	CD
cord-271094-utpg9p5u	238	11	M	M	NNP
cord-271094-utpg9p5u	238	12	visits	visit	NNS
cord-271094-utpg9p5u	238	13	(	(	-LRB-
cord-271094-utpg9p5u	238	14	Marginal	marginal	JJ
cord-271094-utpg9p5u	238	15	cost	cost	NN
cord-271094-utpg9p5u	238	16	,	,	,
cord-271094-utpg9p5u	238	17	MC	MC	NNP
cord-271094-utpg9p5u	238	18	)	)	-RRB-
cord-271094-utpg9p5u	238	19	may	may	MD
cord-271094-utpg9p5u	238	20	depend	depend	VB
cord-271094-utpg9p5u	238	21	on	on	IN
cord-271094-utpg9p5u	238	22	the	the	DT
cord-271094-utpg9p5u	238	23	level	level	NN
cord-271094-utpg9p5u	238	24	of	of	IN
cord-271094-utpg9p5u	238	25	the	the	DT
cord-271094-utpg9p5u	238	26	website	website	NN
cord-271094-utpg9p5u	238	27	traffic	traffic	NN
cord-271094-utpg9p5u	238	28	of	of	IN
cord-271094-utpg9p5u	238	29	the	the	DT
cord-271094-utpg9p5u	238	30	firm	firm	NN
cord-271094-utpg9p5u	238	31	as	as	RB
cord-271094-utpg9p5u	238	32	well	well	RB
cord-271094-utpg9p5u	238	33	as	as	IN
cord-271094-utpg9p5u	238	34	on	on	IN
cord-271094-utpg9p5u	238	35	the	the	DT
cord-271094-utpg9p5u	238	36	cost	cost	NN
cord-271094-utpg9p5u	238	37	structure	structure	NN
cord-271094-utpg9p5u	238	38	relative	relative	JJ
cord-271094-utpg9p5u	238	39	to	to	IN
cord-271094-utpg9p5u	238	40	competitors	competitor	NNS
cord-271094-utpg9p5u	238	41	.	.	.
cord-271094-utpg9p5u	239	1	Given	give	VBN
cord-271094-utpg9p5u	239	2	the	the	DT
cord-271094-utpg9p5u	239	3	individual	individual	JJ
cord-271094-utpg9p5u	239	4	conversion	conversion	NN
cord-271094-utpg9p5u	239	5	and	and	CC
cord-271094-utpg9p5u	239	6	cost	cost	NN
cord-271094-utpg9p5u	239	7	structure	structure	NN
cord-271094-utpg9p5u	239	8	of	of	IN
cord-271094-utpg9p5u	239	9	a	a	DT
cord-271094-utpg9p5u	239	10	firm	firm	NN
cord-271094-utpg9p5u	239	11	,	,	,
cord-271094-utpg9p5u	239	12	there	there	EX
cord-271094-utpg9p5u	239	13	is	be	VBZ
cord-271094-utpg9p5u	239	14	no	no	DT
cord-271094-utpg9p5u	239	15	general	general	JJ
cord-271094-utpg9p5u	239	16	rule	rule	NN
cord-271094-utpg9p5u	239	17	but	but	CC
cord-271094-utpg9p5u	239	18	a	a	DT
cord-271094-utpg9p5u	239	19	firm	firm	JJ
cord-271094-utpg9p5u	239	20	specific	specific	JJ
cord-271094-utpg9p5u	239	21	optimality	optimality	NN
cord-271094-utpg9p5u	239	22	condition	condition	NN
cord-271094-utpg9p5u	239	23	,	,	,
cord-271094-utpg9p5u	239	24	determined	determine	VBN
cord-271094-utpg9p5u	239	25	by	by	IN
cord-271094-utpg9p5u	239	26	the	the	DT
cord-271094-utpg9p5u	239	27	marginal	marginal	JJ
cord-271094-utpg9p5u	239	28	cost	cost	NN
cord-271094-utpg9p5u	239	29	and	and	CC
cord-271094-utpg9p5u	239	30	marginal	marginal	JJ
cord-271094-utpg9p5u	239	31	return	return	NN
cord-271094-utpg9p5u	239	32	of	of	IN
cord-271094-utpg9p5u	239	33	additional	additional	JJ
cord-271094-utpg9p5u	239	34	website	website	NN
cord-271094-utpg9p5u	239	35	traffic	traffic	NN
cord-271094-utpg9p5u	239	36	:	:	:
cord-271094-utpg9p5u	239	37	The	the	DT
cord-271094-utpg9p5u	239	38	empirical	empirical	JJ
cord-271094-utpg9p5u	239	39	literature	literature	NN
cord-271094-utpg9p5u	239	40	on	on	IN
cord-271094-utpg9p5u	239	41	evaluating	evaluate	VBG
cord-271094-utpg9p5u	239	42	the	the	DT
cord-271094-utpg9p5u	239	43	operation	operation	NN
cord-271094-utpg9p5u	239	44	of	of	IN
cord-271094-utpg9p5u	239	45	the	the	DT
cord-271094-utpg9p5u	239	46	firm	firm	NN
cord-271094-utpg9p5u	239	47	above	above	IN
cord-271094-utpg9p5u	239	48	minimum	minimum	JJ
cord-271094-utpg9p5u	239	49	costs	cost	NNS
cord-271094-utpg9p5u	239	50	in	in	IN
cord-271094-utpg9p5u	239	51	a	a	DT
cord-271094-utpg9p5u	239	52	Debreu	Debreu	NNP
cord-271094-utpg9p5u	239	53	-	-	HYPH
cord-271094-utpg9p5u	239	54	Farrell	Farrell	NNP
cord-271094-utpg9p5u	239	55	style	style	NN
cord-271094-utpg9p5u	239	56	(	(	-LRB-
cord-271094-utpg9p5u	239	57	Green	Green	NNP
cord-271094-utpg9p5u	239	58	,	,	,
cord-271094-utpg9p5u	239	59	2008	2008	CD
cord-271094-utpg9p5u	239	60	)	)	-RRB-
cord-271094-utpg9p5u	239	61	differentiates	differentiate	VBZ
cord-271094-utpg9p5u	239	62	in	in	IN
cord-271094-utpg9p5u	239	63	technical	technical	JJ
cord-271094-utpg9p5u	239	64	efficiency	efficiency	NN
cord-271094-utpg9p5u	239	65	(	(	-LRB-
cord-271094-utpg9p5u	239	66	here	here	RB
cord-271094-utpg9p5u	239	67	:	:	:
cord-271094-utpg9p5u	239	68	conversion	conversion	NN
cord-271094-utpg9p5u	239	69	of	of	IN
cord-271094-utpg9p5u	239	70	visits	visit	NNS
cord-271094-utpg9p5u	239	71	into	into	IN
cord-271094-utpg9p5u	239	72	sales	sale	NNS
cord-271094-utpg9p5u	239	73	)	)	-RRB-
cord-271094-utpg9p5u	239	74	and	and	CC
cord-271094-utpg9p5u	239	75	allocative	allocative	JJ
cord-271094-utpg9p5u	239	76	efficiency	efficiency	NN
cord-271094-utpg9p5u	239	77	(	(	-LRB-
cord-271094-utpg9p5u	239	78	here	here	RB
cord-271094-utpg9p5u	239	79	:	:	:
cord-271094-utpg9p5u	239	80	misallocation	misallocation	NN
cord-271094-utpg9p5u	239	81	of	of	IN
cord-271094-utpg9p5u	239	82	advertising	advertising	NN
cord-271094-utpg9p5u	239	83	budget	budget	NN
cord-271094-utpg9p5u	239	84	;	;	:
cord-271094-utpg9p5u	239	85	i.e.	i.e.	FW
cord-271094-utpg9p5u	239	86	,	,	,
cord-271094-utpg9p5u	239	87	using	use	VBG
cord-271094-utpg9p5u	239	88	SEO	SEO	NNP
cord-271094-utpg9p5u	239	89	and	and	CC
cord-271094-utpg9p5u	239	90	SEM	SEM	NNP
cord-271094-utpg9p5u	239	91	in	in	IN
cord-271094-utpg9p5u	239	92	the	the	DT
cord-271094-utpg9p5u	239	93	wrong	wrong	JJ
cord-271094-utpg9p5u	239	94	proportion	proportion	NN
cord-271094-utpg9p5u	239	95	)	)	-RRB-
cord-271094-utpg9p5u	239	96	.	.	.
cord-271094-utpg9p5u	240	1	This	this	DT
cord-271094-utpg9p5u	240	2	approach	approach	NN
cord-271094-utpg9p5u	240	3	requires	require	VBZ
cord-271094-utpg9p5u	240	4	the	the	DT
cord-271094-utpg9p5u	240	5	estimation	estimation	NN
cord-271094-utpg9p5u	240	6	of	of	IN
cord-271094-utpg9p5u	240	7	the	the	DT
cord-271094-utpg9p5u	240	8	process	process	NN
cord-271094-utpg9p5u	240	9	of	of	IN
cord-271094-utpg9p5u	240	10	generating	generate	VBG
cord-271094-utpg9p5u	240	11	sales	sale	NNS
cord-271094-utpg9p5u	240	12	from	from	IN
cord-271094-utpg9p5u	240	13	different	different	JJ
cord-271094-utpg9p5u	240	14	marketing	marketing	NN
cord-271094-utpg9p5u	240	15	techniques	technique	NNS
cord-271094-utpg9p5u	240	16	and	and	CC
cord-271094-utpg9p5u	240	17	the	the	DT
cord-271094-utpg9p5u	240	18	estimation	estimation	NN
cord-271094-utpg9p5u	240	19	of	of	IN
cord-271094-utpg9p5u	240	20	the	the	DT
cord-271094-utpg9p5u	240	21	cost	cost	NN
cord-271094-utpg9p5u	240	22	function	function	NN
cord-271094-utpg9p5u	240	23	.	.	.
cord-271094-utpg9p5u	241	1	At	at	IN
cord-271094-utpg9p5u	241	2	this	this	DT
cord-271094-utpg9p5u	241	3	point	point	NN
cord-271094-utpg9p5u	241	4	,	,	,
cord-271094-utpg9p5u	241	5	we	-PRON-	PRP
cord-271094-utpg9p5u	241	6	acknowledge	acknowledge	VBP
cord-271094-utpg9p5u	241	7	this	this	DT
cord-271094-utpg9p5u	241	8	approach	approach	NN
cord-271094-utpg9p5u	241	9	of	of	IN
cord-271094-utpg9p5u	241	10	empirically	empirically	RB
cord-271094-utpg9p5u	241	11	estimating	estimate	VBG
cord-271094-utpg9p5u	241	12	efficiency	efficiency	NN
cord-271094-utpg9p5u	241	13	in	in	IN
cord-271094-utpg9p5u	241	14	a	a	DT
cord-271094-utpg9p5u	241	15	structural	structural	JJ
cord-271094-utpg9p5u	241	16	way	way	NN
cord-271094-utpg9p5u	241	17	,	,	,
cord-271094-utpg9p5u	241	18	which	which	WDT
cord-271094-utpg9p5u	241	19	inspired	inspire	VBD
cord-271094-utpg9p5u	241	20	our	-PRON-	PRP$
cord-271094-utpg9p5u	241	21	analytical	analytical	JJ
cord-271094-utpg9p5u	241	22	approach	approach	NN
cord-271094-utpg9p5u	241	23	but	but	CC
cord-271094-utpg9p5u	241	24	is	be	VBZ
cord-271094-utpg9p5u	241	25	not	not	RB
cord-271094-utpg9p5u	241	26	required	require	VBN
cord-271094-utpg9p5u	241	27	here	here	RB
cord-271094-utpg9p5u	241	28	.	.	.
cord-271094-utpg9p5u	242	1	In	in	IN
cord-271094-utpg9p5u	242	2	the	the	DT
cord-271094-utpg9p5u	242	3	interest	interest	NN
cord-271094-utpg9p5u	242	4	of	of	IN
cord-271094-utpg9p5u	242	5	brevity	brevity	NN
cord-271094-utpg9p5u	242	6	,	,	,
cord-271094-utpg9p5u	242	7	we	-PRON-	PRP
cord-271094-utpg9p5u	242	8	abstain	abstain	VBP
cord-271094-utpg9p5u	242	9	from	from	IN
cord-271094-utpg9p5u	242	10	a	a	DT
cord-271094-utpg9p5u	242	11	more	more	RBR
cord-271094-utpg9p5u	242	12	extensive	extensive	JJ
cord-271094-utpg9p5u	242	13	review	review	NN
cord-271094-utpg9p5u	242	14	of	of	IN
cord-271094-utpg9p5u	242	15	this	this	DT
cord-271094-utpg9p5u	242	16	type	type	NN
cord-271094-utpg9p5u	242	17	of	of	IN
cord-271094-utpg9p5u	242	18	analysis	analysis	NN
cord-271094-utpg9p5u	242	19	.	.	.
cord-271094-utpg9p5u	243	1	Instead	instead	RB
cord-271094-utpg9p5u	243	2	,	,	,
cord-271094-utpg9p5u	243	3	given	give	VBN
cord-271094-utpg9p5u	243	4	the	the	DT
cord-271094-utpg9p5u	243	5	availability	availability	NN
cord-271094-utpg9p5u	243	6	of	of	IN
cord-271094-utpg9p5u	243	7	cost	cost	NN
cord-271094-utpg9p5u	243	8	data	datum	NNS
cord-271094-utpg9p5u	243	9	at	at	IN
cord-271094-utpg9p5u	243	10	the	the	DT
cord-271094-utpg9p5u	243	11	disaggregated	disaggregated	JJ
cord-271094-utpg9p5u	243	12	level	level	NN
cord-271094-utpg9p5u	243	13	(	(	-LRB-
cord-271094-utpg9p5u	243	14	costs	cost	NNS
cord-271094-utpg9p5u	243	15	for	for	IN
cord-271094-utpg9p5u	243	16	SEO	seo	NN
cord-271094-utpg9p5u	243	17	,	,	,
cord-271094-utpg9p5u	243	18	costs	cost	NNS
cord-271094-utpg9p5u	243	19	for	for	IN
cord-271094-utpg9p5u	243	20	SEM	SEM	NNP
cord-271094-utpg9p5u	243	21	)	)	-RRB-
cord-271094-utpg9p5u	243	22	,	,	,
cord-271094-utpg9p5u	243	23	we	-PRON-	PRP
cord-271094-utpg9p5u	243	24	can	can	MD
cord-271094-utpg9p5u	243	25	directly	directly	RB
cord-271094-utpg9p5u	243	26	test	test	VB
cord-271094-utpg9p5u	243	27	the	the	DT
cord-271094-utpg9p5u	243	28	optimality	optimality	NN
cord-271094-utpg9p5u	243	29	condition	condition	NN
cord-271094-utpg9p5u	243	30	.	.	.
cord-271094-utpg9p5u	244	1	Here	here	RB
cord-271094-utpg9p5u	244	2	we	-PRON-	PRP
cord-271094-utpg9p5u	244	3	use	use	VBP
cord-271094-utpg9p5u	244	4	the	the	DT
cord-271094-utpg9p5u	244	5	identifying	identify	VBG
cord-271094-utpg9p5u	244	6	assumption	assumption	NN
cord-271094-utpg9p5u	244	7	that	that	IN
cord-271094-utpg9p5u	244	8	marginal	marginal	JJ
cord-271094-utpg9p5u	244	9	revenues	revenue	NNS
cord-271094-utpg9p5u	244	10	per	per	IN
cord-271094-utpg9p5u	244	11	visit	visit	NN
cord-271094-utpg9p5u	244	12	are	be	VBP
cord-271094-utpg9p5u	244	13	independent	independent	JJ
cord-271094-utpg9p5u	244	14	of	of	IN
cord-271094-utpg9p5u	244	15	the	the	DT
cord-271094-utpg9p5u	244	16	traffic	traffic	NN
cord-271094-utpg9p5u	244	17	source	source	NN
cord-271094-utpg9p5u	244	18	(	(	-LRB-
cord-271094-utpg9p5u	244	19	imposed	impose	VBN
cord-271094-utpg9p5u	244	20	by	by	IN
cord-271094-utpg9p5u	244	21	the	the	DT
cord-271094-utpg9p5u	244	22	availability	availability	NN
cord-271094-utpg9p5u	244	23	of	of	IN
cord-271094-utpg9p5u	244	24	sales	sale	NNS
cord-271094-utpg9p5u	244	25	data	datum	NNS
cord-271094-utpg9p5u	244	26	at	at	IN
cord-271094-utpg9p5u	244	27	the	the	DT
cord-271094-utpg9p5u	244	28	annual	annual	JJ
cord-271094-utpg9p5u	244	29	level	level	NN
cord-271094-utpg9p5u	244	30	only	only	RB
cord-271094-utpg9p5u	244	31	)	)	-RRB-
cord-271094-utpg9p5u	244	32	.	.	.
cord-271094-utpg9p5u	245	1	The	the	DT
cord-271094-utpg9p5u	245	2	marginal	marginal	JJ
cord-271094-utpg9p5u	245	3	cost	cost	NN
cord-271094-utpg9p5u	245	4	can	can	MD
cord-271094-utpg9p5u	245	5	be	be	VB
cord-271094-utpg9p5u	245	6	calculated	calculate	VBN
cord-271094-utpg9p5u	245	7	directly	directly	RB
cord-271094-utpg9p5u	245	8	from	from	IN
cord-271094-utpg9p5u	245	9	the	the	DT
cord-271094-utpg9p5u	245	10	data	datum	NNS
cord-271094-utpg9p5u	245	11	as	as	IN
cord-271094-utpg9p5u	245	12	the	the	DT
cord-271094-utpg9p5u	245	13	ratio	ratio	NN
cord-271094-utpg9p5u	245	14	of	of	IN
cord-271094-utpg9p5u	245	15	discrete	discrete	JJ
cord-271094-utpg9p5u	245	16	changes	change	NNS
cord-271094-utpg9p5u	245	17	in	in	IN
cord-271094-utpg9p5u	245	18	costs	cost	NNS
cord-271094-utpg9p5u	245	19	and	and	CC
cord-271094-utpg9p5u	245	20	visits	visit	NNS
cord-271094-utpg9p5u	245	21	between	between	IN
cord-271094-utpg9p5u	245	22	the	the	DT
cord-271094-utpg9p5u	245	23	two	two	CD
cord-271094-utpg9p5u	245	24	following	follow	VBG
cord-271094-utpg9p5u	245	25	months	month	NNS
cord-271094-utpg9p5u	245	26	.	.	.
cord-271094-utpg9p5u	246	1	Other	other	JJ
cord-271094-utpg9p5u	246	2	studies	study	NNS
cord-271094-utpg9p5u	246	3	that	that	WDT
cord-271094-utpg9p5u	246	4	use	use	VBP
cord-271094-utpg9p5u	246	5	directly	directly	RB
cord-271094-utpg9p5u	246	6	available	available	JJ
cord-271094-utpg9p5u	246	7	cost	cost	NN
cord-271094-utpg9p5u	246	8	information	information	NN
cord-271094-utpg9p5u	246	9	(	(	-LRB-
cord-271094-utpg9p5u	246	10	which	which	WDT
cord-271094-utpg9p5u	246	11	,	,	,
cord-271094-utpg9p5u	246	12	for	for	IN
cord-271094-utpg9p5u	246	13	most	most	JJS
cord-271094-utpg9p5u	246	14	industries	industry	NNS
cord-271094-utpg9p5u	246	15	,	,	,
cord-271094-utpg9p5u	246	16	is	be	VBZ
cord-271094-utpg9p5u	246	17	from	from	IN
cord-271094-utpg9p5u	246	18	their	-PRON-	PRP$
cord-271094-utpg9p5u	246	19	own	own	JJ
cord-271094-utpg9p5u	246	20	information	information	NN
cord-271094-utpg9p5u	246	21	)	)	-RRB-
cord-271094-utpg9p5u	246	22	for	for	IN
cord-271094-utpg9p5u	246	23	statistical	statistical	JJ
cord-271094-utpg9p5u	246	24	testing	testing	NN
cord-271094-utpg9p5u	246	25	or	or	CC
cord-271094-utpg9p5u	246	26	empirical	empirical	JJ
cord-271094-utpg9p5u	246	27	analysis	analysis	NN
cord-271094-utpg9p5u	246	28	come	come	VBP
cord-271094-utpg9p5u	246	29	from	from	IN
cord-271094-utpg9p5u	246	30	the	the	DT
cord-271094-utpg9p5u	246	31	electricity	electricity	NN
cord-271094-utpg9p5u	246	32	industry	industry	NN
cord-271094-utpg9p5u	246	33	,	,	,
cord-271094-utpg9p5u	246	34	and	and	CC
cord-271094-utpg9p5u	246	35	consider	consider	VB
cord-271094-utpg9p5u	246	36	the	the	DT
cord-271094-utpg9p5u	246	37	estimation	estimation	NN
cord-271094-utpg9p5u	246	38	of	of	IN
cord-271094-utpg9p5u	246	39	markup	markup	NN
cord-271094-utpg9p5u	246	40	(	(	-LRB-
cord-271094-utpg9p5u	246	41	Wolfram	Wolfram	NNP
cord-271094-utpg9p5u	246	42	,	,	,
cord-271094-utpg9p5u	246	43	1999	1999	CD
cord-271094-utpg9p5u	246	44	)	)	-RRB-
cord-271094-utpg9p5u	246	45	or	or	CC
cord-271094-utpg9p5u	246	46	the	the	DT
cord-271094-utpg9p5u	246	47	poor	poor	JJ
cord-271094-utpg9p5u	246	48	performance	performance	NN
cord-271094-utpg9p5u	246	49	of	of	IN
cord-271094-utpg9p5u	246	50	NEIO	NEIO	NNP
cord-271094-utpg9p5u	246	51	estimates	estimate	NNS
cord-271094-utpg9p5u	246	52	versus	versus	IN
cord-271094-utpg9p5u	246	53	the	the	DT
cord-271094-utpg9p5u	246	54	use	use	NN
cord-271094-utpg9p5u	246	55	of	of	IN
cord-271094-utpg9p5u	246	56	actual	actual	JJ
cord-271094-utpg9p5u	246	57	marginal	marginal	JJ
cord-271094-utpg9p5u	246	58	costs	cost	NNS
cord-271094-utpg9p5u	246	59	data	datum	NNS
cord-271094-utpg9p5u	246	60	(	(	-LRB-
cord-271094-utpg9p5u	246	61	Kim	Kim	NNP
cord-271094-utpg9p5u	246	62	and	and	CC
cord-271094-utpg9p5u	246	63	Knittel	Knittel	NNP
cord-271094-utpg9p5u	246	64	,	,	,
cord-271094-utpg9p5u	246	65	2006	2006	CD
cord-271094-utpg9p5u	246	66	)	)	-RRB-
cord-271094-utpg9p5u	246	67	.	.	.
cord-271094-utpg9p5u	247	1	The	the	DT
cord-271094-utpg9p5u	247	2	variable	variable	NN
cord-271094-utpg9p5u	247	3	that	that	WDT
cord-271094-utpg9p5u	247	4	measures	measure	VBZ
cord-271094-utpg9p5u	247	5	the	the	DT
cord-271094-utpg9p5u	247	6	discrepancy	discrepancy	NN
cord-271094-utpg9p5u	247	7	from	from	IN
cord-271094-utpg9p5u	247	8	optimality	optimality	NN
cord-271094-utpg9p5u	247	9	is	be	VBZ
cord-271094-utpg9p5u	247	10	calculated	calculate	VBN
cord-271094-utpg9p5u	247	11	for	for	IN
cord-271094-utpg9p5u	247	12	each	each	DT
cord-271094-utpg9p5u	247	13	firm	firm	NN
cord-271094-utpg9p5u	247	14	at	at	IN
cord-271094-utpg9p5u	247	15	a	a	DT
cord-271094-utpg9p5u	247	16	monthly	monthly	JJ
cord-271094-utpg9p5u	247	17	level	level	NN
cord-271094-utpg9p5u	247	18	for	for	IN
cord-271094-utpg9p5u	247	19	72	72	CD
cord-271094-utpg9p5u	247	20	periods	period	NNS
cord-271094-utpg9p5u	247	21	.	.	.
cord-271094-utpg9p5u	248	1	We	-PRON-	PRP
cord-271094-utpg9p5u	248	2	investigate	investigate	VBP
cord-271094-utpg9p5u	248	3	this	this	DT
cord-271094-utpg9p5u	248	4	hypothesis	hypothesis	NN
cord-271094-utpg9p5u	248	5	graphically	graphically	RB
cord-271094-utpg9p5u	248	6	and	and	CC
cord-271094-utpg9p5u	248	7	econometrically	econometrically	RB
cord-271094-utpg9p5u	248	8	.	.	.
cord-271094-utpg9p5u	249	1	Time	Time	NNP
cord-271094-utpg9p5u	249	2	series	series	NN
cord-271094-utpg9p5u	249	3	analysis	analysis	NN
cord-271094-utpg9p5u	249	4	is	be	VBZ
cord-271094-utpg9p5u	249	5	used	use	VBN
cord-271094-utpg9p5u	249	6	to	to	TO
cord-271094-utpg9p5u	249	7	check	check	VB
cord-271094-utpg9p5u	249	8	the	the	DT
cord-271094-utpg9p5u	249	9	hypothesis	hypothesis	NN
cord-271094-utpg9p5u	249	10	of	of	IN
cord-271094-utpg9p5u	249	11	optimization	optimization	NN
cord-271094-utpg9p5u	249	12	based	base	VBN
cord-271094-utpg9p5u	249	13	on	on	IN
cord-271094-utpg9p5u	249	14	the	the	DT
cord-271094-utpg9p5u	249	15	discrepancy	discrepancy	NN
cord-271094-utpg9p5u	249	16	from	from	IN
cord-271094-utpg9p5u	249	17	optimization	optimization	NN
cord-271094-utpg9p5u	249	18	as	as	IN
cord-271094-utpg9p5u	249	19	a	a	DT
cord-271094-utpg9p5u	249	20	random	random	JJ
cord-271094-utpg9p5u	249	21	variable	variable	NN
cord-271094-utpg9p5u	249	22	that	that	WDT
cord-271094-utpg9p5u	249	23	should	should	MD
cord-271094-utpg9p5u	249	24	follow	follow	VB
cord-271094-utpg9p5u	249	25	a	a	DT
cord-271094-utpg9p5u	249	26	white	white	JJ
cord-271094-utpg9p5u	249	27	noise	noise	NN
cord-271094-utpg9p5u	249	28	process	process	NN
cord-271094-utpg9p5u	249	29	(	(	-LRB-
cord-271094-utpg9p5u	249	30	e.g.	e.g.	RB
cord-271094-utpg9p5u	249	31	,	,	,
cord-271094-utpg9p5u	249	32	Zhang	Zhang	NNP
cord-271094-utpg9p5u	249	33	,	,	,
cord-271094-utpg9p5u	249	34	2016	2016	CD
cord-271094-utpg9p5u	249	35	;	;	:
cord-271094-utpg9p5u	249	36	Zhang	Zhang	NNP
cord-271094-utpg9p5u	249	37	et	et	NNP
cord-271094-utpg9p5u	249	38	al	al	NNP
cord-271094-utpg9p5u	249	39	.	.	.
cord-271094-utpg9p5u	250	1	,	,	,
cord-271094-utpg9p5u	250	2	2019	2019	CD
cord-271094-utpg9p5u	250	3	Note	note	VB
cord-271094-utpg9p5u	250	4	that	that	IN
cord-271094-utpg9p5u	250	5	higher	high	JJR
cord-271094-utpg9p5u	250	6	values	value	NNS
cord-271094-utpg9p5u	250	7	imply	imply	VBP
cord-271094-utpg9p5u	250	8	an	an	DT
cord-271094-utpg9p5u	250	9	inefficient	inefficient	JJ
cord-271094-utpg9p5u	250	10	DIM	dim	NN
cord-271094-utpg9p5u	250	11	-	-	HYPH
cord-271094-utpg9p5u	250	12	mix	mix	NN
cord-271094-utpg9p5u	250	13	while	while	IN
cord-271094-utpg9p5u	250	14	low	low	JJ
cord-271094-utpg9p5u	250	15	values	value	NNS
cord-271094-utpg9p5u	250	16	suggest	suggest	VBP
cord-271094-utpg9p5u	250	17	the	the	DT
cord-271094-utpg9p5u	250	18	firm	firm	NN
cord-271094-utpg9p5u	250	19	operates	operate	VBZ
cord-271094-utpg9p5u	250	20	close	close	RB
cord-271094-utpg9p5u	250	21	to	to	IN
cord-271094-utpg9p5u	250	22	the	the	DT
cord-271094-utpg9p5u	250	23	minimum	minimum	JJ
cord-271094-utpg9p5u	250	24	possible	possible	JJ
cord-271094-utpg9p5u	250	25	DIM	dim	NN
cord-271094-utpg9p5u	250	26	spending	spending	NN
cord-271094-utpg9p5u	250	27	for	for	IN
cord-271094-utpg9p5u	250	28	a	a	DT
cord-271094-utpg9p5u	250	29	given	give	VBN
cord-271094-utpg9p5u	250	30	objective	objective	NN
cord-271094-utpg9p5u	250	31	of	of	IN
cord-271094-utpg9p5u	250	32	website	website	NN
cord-271094-utpg9p5u	250	33	visits	visit	NNS
cord-271094-utpg9p5u	250	34	or	or	CC
cord-271094-utpg9p5u	250	35	sales	sale	NNS
cord-271094-utpg9p5u	250	36	.	.	.
cord-271094-utpg9p5u	251	1	However	however	RB
cord-271094-utpg9p5u	251	2	,	,	,
cord-271094-utpg9p5u	251	3	the	the	DT
cord-271094-utpg9p5u	251	4	absolute	absolute	JJ
cord-271094-utpg9p5u	251	5	discrepancy	discrepancy	NN
cord-271094-utpg9p5u	251	6	from	from	IN
cord-271094-utpg9p5u	251	7	optimality	optimality	NN
cord-271094-utpg9p5u	251	8	does	do	VBZ
cord-271094-utpg9p5u	251	9	n't	not	RB
cord-271094-utpg9p5u	251	10	allow	allow	VB
cord-271094-utpg9p5u	251	11	comparison	comparison	NN
cord-271094-utpg9p5u	251	12	across	across	IN
cord-271094-utpg9p5u	251	13	countries	country	NNS
cord-271094-utpg9p5u	251	14	.	.	.
cord-271094-utpg9p5u	252	1	Hence	hence	RB
cord-271094-utpg9p5u	252	2	,	,	,
cord-271094-utpg9p5u	252	3	in	in	IN
cord-271094-utpg9p5u	252	4	order	order	NN
cord-271094-utpg9p5u	252	5	to	to	TO
cord-271094-utpg9p5u	252	6	make	make	VB
cord-271094-utpg9p5u	252	7	the	the	DT
cord-271094-utpg9p5u	252	8	measure	measure	NN
cord-271094-utpg9p5u	252	9	comparable	comparable	JJ
cord-271094-utpg9p5u	252	10	across	across	IN
cord-271094-utpg9p5u	252	11	firms	firm	NNS
cord-271094-utpg9p5u	252	12	and	and	CC
cord-271094-utpg9p5u	252	13	markets	market	NNS
cord-271094-utpg9p5u	252	14	,	,	,
cord-271094-utpg9p5u	252	15	we	-PRON-	PRP
cord-271094-utpg9p5u	252	16	set	set	VBD
cord-271094-utpg9p5u	252	17	up	up	RP
cord-271094-utpg9p5u	252	18	a	a	DT
cord-271094-utpg9p5u	252	19	DIM	dim	JJ
cord-271094-utpg9p5u	252	20	-	-	HYPH
cord-271094-utpg9p5u	252	21	efficiency	efficiency	NN
cord-271094-utpg9p5u	252	22	measure	measure	NN
cord-271094-utpg9p5u	252	23	,	,	,
cord-271094-utpg9p5u	252	24	reformulating	reformulate	VBG
cord-271094-utpg9p5u	252	25	the	the	DT
cord-271094-utpg9p5u	252	26	discrepancy	discrepancy	NN
cord-271094-utpg9p5u	252	27	from	from	IN
cord-271094-utpg9p5u	252	28	optimality	optimality	NN
cord-271094-utpg9p5u	252	29	in	in	IN
cord-271094-utpg9p5u	252	30	relative	relative	JJ
cord-271094-utpg9p5u	252	31	terms	term	NNS
cord-271094-utpg9p5u	252	32	and	and	CC
cord-271094-utpg9p5u	252	33	normalized	normalize	VBN
cord-271094-utpg9p5u	252	34	as	as	IN
cord-271094-utpg9p5u	252	35	follows	follow	VBZ
cord-271094-utpg9p5u	252	36	:	:	:
cord-271094-utpg9p5u	252	37	A.	A.	NNP
cord-271094-utpg9p5u	252	38	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	252	39	and	and	CC
cord-271094-utpg9p5u	252	40	J.M.	J.M.	NNP
cord-271094-utpg9p5u	252	41	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	252	42	Technological	Technological	NNP
cord-271094-utpg9p5u	252	43	Forecasting	Forecasting	NNP
cord-271094-utpg9p5u	252	44	&	&	CC
cord-271094-utpg9p5u	252	45	Social	Social	NNP
cord-271094-utpg9p5u	252	46	Change	Change	NNP
cord-271094-utpg9p5u	252	47	162	162	CD
cord-271094-utpg9p5u	252	48	(	(	-LRB-
cord-271094-utpg9p5u	252	49	2021	2021	CD
cord-271094-utpg9p5u	252	50	)	)	-RRB-
cord-271094-utpg9p5u	252	51	120373	120373	CD
cord-271094-utpg9p5u	252	52	with	with	IN
cord-271094-utpg9p5u	252	53	=	=	NFP
cord-271094-utpg9p5u	253	1	C	C	NNP
cord-271094-utpg9p5u	253	2	UK	UK	NNP
cord-271094-utpg9p5u	254	1	France	France	NNP
cord-271094-utpg9p5u	254	2	Germany	Germany	NNP
cord-271094-utpg9p5u	255	1	Netherlands	Netherlands	NNP
cord-271094-utpg9p5u	255	2	Norway	Norway	NNP
cord-271094-utpg9p5u	255	3	USA	USA	NNP
cord-271094-utpg9p5u	255	4	{	{	-LRB-
cord-271094-utpg9p5u	255	5	,	,	,
cord-271094-utpg9p5u	255	6	,	,	,
cord-271094-utpg9p5u	255	7	,	,	,
cord-271094-utpg9p5u	255	8	,	,	,
cord-271094-utpg9p5u	255	9	,	,	,
cord-271094-utpg9p5u	255	10	}	}	-RRB-
cord-271094-utpg9p5u	255	11	and	and	CC
cord-271094-utpg9p5u	255	12	c	c	NN
cord-271094-utpg9p5u	255	13	C.	C.	NNP
cord-271094-utpg9p5u	255	14	Note	Note	NNP
cord-271094-utpg9p5u	255	15	that	that	IN
cord-271094-utpg9p5u	255	16	this	this	DT
cord-271094-utpg9p5u	255	17	transformation	transformation	NN
cord-271094-utpg9p5u	255	18	of	of	IN
cord-271094-utpg9p5u	255	19	the	the	DT
cord-271094-utpg9p5u	255	20	discrepancy	discrepancy	NN
cord-271094-utpg9p5u	255	21	from	from	IN
cord-271094-utpg9p5u	255	22	optimality	optimality	NN
cord-271094-utpg9p5u	255	23	is	be	VBZ
cord-271094-utpg9p5u	255	24	analogous	analogous	JJ
cord-271094-utpg9p5u	256	1	the	the	DT
cord-271094-utpg9p5u	256	2	error	error	NN
cord-271094-utpg9p5u	256	3	formulation	formulation	NN
cord-271094-utpg9p5u	256	4	in	in	IN
cord-271094-utpg9p5u	256	5	the	the	DT
cord-271094-utpg9p5u	256	6	ordinary	ordinary	JJ
cord-271094-utpg9p5u	256	7	least	least	JJS
cord-271094-utpg9p5u	256	8	square	square	JJ
cord-271094-utpg9p5u	256	9	approach	approach	NN
cord-271094-utpg9p5u	256	10	and	and	CC
cord-271094-utpg9p5u	256	11	has	have	VBZ
cord-271094-utpg9p5u	256	12	been	be	VBN
cord-271094-utpg9p5u	256	13	chosen	choose	VBN
cord-271094-utpg9p5u	256	14	for	for	IN
cord-271094-utpg9p5u	256	15	the	the	DT
cord-271094-utpg9p5u	256	16	following	follow	VBG
cord-271094-utpg9p5u	256	17	properties	property	NNS
cord-271094-utpg9p5u	256	18	:	:	:
cord-271094-utpg9p5u	256	19	I.	I.	NNP
cord-271094-utpg9p5u	256	20	Account	Account	NNP
cord-271094-utpg9p5u	256	21	for	for	IN
cord-271094-utpg9p5u	256	22	the	the	DT
cord-271094-utpg9p5u	256	23	total	total	JJ
cord-271094-utpg9p5u	256	24	deviation	deviation	NN
cord-271094-utpg9p5u	256	25	in	in	IN
cord-271094-utpg9p5u	256	26	a	a	DT
cord-271094-utpg9p5u	256	27	market	market	NN
cord-271094-utpg9p5u	256	28	,	,	,
cord-271094-utpg9p5u	256	29	without	without	IN
cord-271094-utpg9p5u	256	30	positive	positive	JJ
cord-271094-utpg9p5u	256	31	and	and	CC
cord-271094-utpg9p5u	256	32	negative	negative	JJ
cord-271094-utpg9p5u	256	33	deviations	deviation	NNS
cord-271094-utpg9p5u	256	34	compensating	compensate	VBG
cord-271094-utpg9p5u	256	35	each	each	DT
cord-271094-utpg9p5u	256	36	other	other	JJ
cord-271094-utpg9p5u	256	37	.	.	.
cord-271094-utpg9p5u	257	1	II	II	NNP
cord-271094-utpg9p5u	257	2	.	.	.
cord-271094-utpg9p5u	258	1	Relative	relative	JJ
cord-271094-utpg9p5u	258	2	measure	measure	NN
cord-271094-utpg9p5u	258	3	,	,	,
cord-271094-utpg9p5u	258	4	which	which	WDT
cord-271094-utpg9p5u	258	5	allows	allow	VBZ
cord-271094-utpg9p5u	258	6	us	-PRON-	PRP
cord-271094-utpg9p5u	258	7	to	to	TO
cord-271094-utpg9p5u	258	8	rank	rank	VB
cord-271094-utpg9p5u	258	9	firms	firm	NNS
cord-271094-utpg9p5u	258	10	within	within	IN
cord-271094-utpg9p5u	258	11	a	a	DT
cord-271094-utpg9p5u	258	12	country	country	NN
cord-271094-utpg9p5u	258	13	according	accord	VBG
cord-271094-utpg9p5u	258	14	to	to	IN
cord-271094-utpg9p5u	258	15	their	-PRON-	PRP$
cord-271094-utpg9p5u	258	16	DIM	dim	NN
cord-271094-utpg9p5u	258	17	-	-	HYPH
cord-271094-utpg9p5u	258	18	efficiency	efficiency	NN
cord-271094-utpg9p5u	258	19	.	.	.
cord-271094-utpg9p5u	259	1	III	III	NNP
cord-271094-utpg9p5u	259	2	.	.	.
cord-271094-utpg9p5u	260	1	Normalized	normalize	VBN
cord-271094-utpg9p5u	260	2	metric	metric	NN
cord-271094-utpg9p5u	260	3	within	within	IN
cord-271094-utpg9p5u	260	4	the	the	DT
cord-271094-utpg9p5u	260	5	Interval	interval	NN
cord-271094-utpg9p5u	260	6	[	[	-LRB-
cord-271094-utpg9p5u	260	7	0,1	0,1	CD
cord-271094-utpg9p5u	260	8	]	]	-RRB-
cord-271094-utpg9p5u	260	9	,	,	,
cord-271094-utpg9p5u	260	10	with	with	IN
cord-271094-utpg9p5u	260	11	rd=1	rd=1	NFP
cord-271094-utpg9p5u	260	12	implying	imply	VBG
cord-271094-utpg9p5u	260	13	that	that	IN
cord-271094-utpg9p5u	260	14	the	the	DT
cord-271094-utpg9p5u	260	15	firm	firm	NN
cord-271094-utpg9p5u	260	16	operates	operate	VBZ
cord-271094-utpg9p5u	260	17	completely	completely	RB
cord-271094-utpg9p5u	260	18	efficient	efficient	JJ
cord-271094-utpg9p5u	260	19	while	while	IN
cord-271094-utpg9p5u	260	20	rd→0	rd→0	NNP
cord-271094-utpg9p5u	260	21	implies	imply	VBZ
cord-271094-utpg9p5u	260	22	a	a	DT
cord-271094-utpg9p5u	260	23	misallocation	misallocation	NN
cord-271094-utpg9p5u	260	24	of	of	IN
cord-271094-utpg9p5u	260	25	DIM	dim	JJ
cord-271094-utpg9p5u	260	26	effort	effort	NN
cord-271094-utpg9p5u	260	27	,	,	,
cord-271094-utpg9p5u	260	28	which	which	WDT
cord-271094-utpg9p5u	260	29	is	be	VBZ
cord-271094-utpg9p5u	260	30	a	a	DT
cord-271094-utpg9p5u	260	31	waste	waste	NN
cord-271094-utpg9p5u	260	32	of	of	IN
cord-271094-utpg9p5u	260	33	the	the	DT
cord-271094-utpg9p5u	260	34	advertising	advertising	NN
cord-271094-utpg9p5u	260	35	budget	budget	NN
cord-271094-utpg9p5u	260	36	.	.	.
cord-271094-utpg9p5u	261	1	Apart	apart	RB
cord-271094-utpg9p5u	261	2	from	from	IN
cord-271094-utpg9p5u	261	3	the	the	DT
cord-271094-utpg9p5u	261	4	presented	present	VBN
cord-271094-utpg9p5u	261	5	measures	measure	NNS
cord-271094-utpg9p5u	261	6	of	of	IN
cord-271094-utpg9p5u	261	7	DIM	dim	NN
cord-271094-utpg9p5u	261	8	-	-	HYPH
cord-271094-utpg9p5u	261	9	efficiency	efficiency	NN
cord-271094-utpg9p5u	261	10	,	,	,
cord-271094-utpg9p5u	261	11	we	-PRON-	PRP
cord-271094-utpg9p5u	261	12	consider	consider	VBP
cord-271094-utpg9p5u	261	13	average	average	JJ
cord-271094-utpg9p5u	261	14	KPIs	kpi	NNS
cord-271094-utpg9p5u	261	15	in	in	IN
cord-271094-utpg9p5u	261	16	terms	term	NNS
cord-271094-utpg9p5u	261	17	of	of	IN
cord-271094-utpg9p5u	261	18	average	average	JJ
cord-271094-utpg9p5u	261	19	costs	cost	NNS
cord-271094-utpg9p5u	261	20	per	per	IN
cord-271094-utpg9p5u	261	21	visit	visit	NN
cord-271094-utpg9p5u	261	22	(	(	-LRB-
cord-271094-utpg9p5u	261	23	ACPV	ACPV	NNP
cord-271094-utpg9p5u	261	24	)	)	-RRB-
cord-271094-utpg9p5u	261	25	and	and	CC
cord-271094-utpg9p5u	261	26	average	average	JJ
cord-271094-utpg9p5u	261	27	sales	sale	NNS
cord-271094-utpg9p5u	261	28	per	per	IN
cord-271094-utpg9p5u	261	29	visit	visit	NN
cord-271094-utpg9p5u	261	30	(	(	-LRB-
cord-271094-utpg9p5u	261	31	ASPV	ASPV	NNP
cord-271094-utpg9p5u	261	32	)	)	-RRB-
cord-271094-utpg9p5u	261	33	,	,	,
cord-271094-utpg9p5u	261	34	measuring	measure	VBG
cord-271094-utpg9p5u	261	35	potential	potential	JJ
cord-271094-utpg9p5u	261	36	cost	cost	NN
cord-271094-utpg9p5u	261	37	advantage	advantage	NN
cord-271094-utpg9p5u	261	38	and	and	CC
cord-271094-utpg9p5u	261	39	advantage	advantage	NN
cord-271094-utpg9p5u	261	40	in	in	IN
cord-271094-utpg9p5u	261	41	conversion	conversion	NN
cord-271094-utpg9p5u	261	42	technology	technology	NN
cord-271094-utpg9p5u	261	43	,	,	,
cord-271094-utpg9p5u	261	44	respectively	respectively	RB
cord-271094-utpg9p5u	261	45	.	.	.
cord-271094-utpg9p5u	262	1	Finally	finally	RB
cord-271094-utpg9p5u	262	2	,	,	,
cord-271094-utpg9p5u	262	3	we	-PRON-	PRP
cord-271094-utpg9p5u	262	4	analyze	analyze	VBP
cord-271094-utpg9p5u	262	5	the	the	DT
cord-271094-utpg9p5u	262	6	positioning	positioning	NN
cord-271094-utpg9p5u	262	7	of	of	IN
cord-271094-utpg9p5u	262	8	the	the	DT
cord-271094-utpg9p5u	262	9	firms	firm	NNS
cord-271094-utpg9p5u	262	10	given	give	VBN
cord-271094-utpg9p5u	262	11	these	these	DT
cord-271094-utpg9p5u	262	12	metrics	metric	NNS
cord-271094-utpg9p5u	262	13	in	in	IN
cord-271094-utpg9p5u	262	14	national	national	JJ
cord-271094-utpg9p5u	262	15	and	and	CC
cord-271094-utpg9p5u	262	16	global	global	JJ
cord-271094-utpg9p5u	262	17	contexts	context	NNS
cord-271094-utpg9p5u	262	18	.	.	.
cord-271094-utpg9p5u	263	1	First	first	RB
cord-271094-utpg9p5u	263	2	,	,	,
cord-271094-utpg9p5u	263	3	we	-PRON-	PRP
cord-271094-utpg9p5u	263	4	consider	consider	VBP
cord-271094-utpg9p5u	263	5	the	the	DT
cord-271094-utpg9p5u	263	6	efficacy	efficacy	NN
cord-271094-utpg9p5u	263	7	in	in	IN
cord-271094-utpg9p5u	263	8	terms	term	NNS
cord-271094-utpg9p5u	263	9	of	of	IN
cord-271094-utpg9p5u	263	10	the	the	DT
cord-271094-utpg9p5u	263	11	technical	technical	JJ
cord-271094-utpg9p5u	263	12	ability	ability	NN
cord-271094-utpg9p5u	263	13	of	of	IN
cord-271094-utpg9p5u	263	14	firms	firm	NNS
cord-271094-utpg9p5u	263	15	to	to	TO
cord-271094-utpg9p5u	263	16	generate	generate	VB
cord-271094-utpg9p5u	263	17	sales	sale	NNS
cord-271094-utpg9p5u	263	18	and	and	CC
cord-271094-utpg9p5u	263	19	the	the	DT
cord-271094-utpg9p5u	263	20	associated	associated	JJ
cord-271094-utpg9p5u	263	21	costs	cost	VBZ
cord-271094-utpg9p5u	263	22	on	on	IN
cord-271094-utpg9p5u	263	23	a	a	DT
cord-271094-utpg9p5u	263	24	visit	visit	NN
cord-271094-utpg9p5u	263	25	-	-	HYPH
cord-271094-utpg9p5u	263	26	by	by	IN
cord-271094-utpg9p5u	263	27	-	-	HYPH
cord-271094-utpg9p5u	263	28	visit	visit	NN
cord-271094-utpg9p5u	263	29	basis	basis	NN
cord-271094-utpg9p5u	263	30	to	to	IN
cord-271094-utpg9p5u	263	31	the	the	DT
cord-271094-utpg9p5u	263	32	website	website	NN
cord-271094-utpg9p5u	263	33	.	.	.
cord-271094-utpg9p5u	264	1	Appendix	Appendix	NNP
cord-271094-utpg9p5u	264	2	A	a	DT
cord-271094-utpg9p5u	264	3	provides	provide	VBZ
cord-271094-utpg9p5u	264	4	the	the	DT
cord-271094-utpg9p5u	264	5	graphical	graphical	JJ
cord-271094-utpg9p5u	264	6	representation	representation	NN
cord-271094-utpg9p5u	264	7	of	of	IN
cord-271094-utpg9p5u	264	8	an	an	DT
cord-271094-utpg9p5u	264	9	estimated	estimate	VBN
cord-271094-utpg9p5u	264	10	visits	visit	NNS
cord-271094-utpg9p5u	264	11	-	-	HYPH
cord-271094-utpg9p5u	264	12	sales	sale	NNS
cord-271094-utpg9p5u	264	13	relationship	relationship	NN
cord-271094-utpg9p5u	264	14	that	that	WDT
cord-271094-utpg9p5u	264	15	captures	capture	VBZ
cord-271094-utpg9p5u	264	16	the	the	DT
cord-271094-utpg9p5u	264	17	company	company	NN
cord-271094-utpg9p5u	264	18	's	's	POS
cord-271094-utpg9p5u	264	19	conversion	conversion	NN
cord-271094-utpg9p5u	264	20	technology	technology	NN
cord-271094-utpg9p5u	264	21	and	and	CC
cord-271094-utpg9p5u	264	22	the	the	DT
cord-271094-utpg9p5u	264	23	cost	cost	NN
cord-271094-utpg9p5u	264	24	structure	structure	NN
cord-271094-utpg9p5u	264	25	in	in	IN
cord-271094-utpg9p5u	264	26	terms	term	NNS
cord-271094-utpg9p5u	264	27	of	of	IN
cord-271094-utpg9p5u	264	28	the	the	DT
cord-271094-utpg9p5u	264	29	relationship	relationship	NN
cord-271094-utpg9p5u	264	30	visits	visit	NNS
cord-271094-utpg9p5u	264	31	-DIM	-DIM	VBZ
cord-271094-utpg9p5u	264	32	costs	cost	NNS
cord-271094-utpg9p5u	264	33	at	at	IN
cord-271094-utpg9p5u	264	34	the	the	DT
cord-271094-utpg9p5u	264	35	country	country	NN
cord-271094-utpg9p5u	264	36	and	and	CC
cord-271094-utpg9p5u	264	37	company	company	NN
cord-271094-utpg9p5u	264	38	levels	level	NNS
cord-271094-utpg9p5u	264	39	.	.	.
cord-271094-utpg9p5u	265	1	Note	note	VB
cord-271094-utpg9p5u	265	2	that	that	IN
cord-271094-utpg9p5u	265	3	the	the	DT
cord-271094-utpg9p5u	265	4	positive	positive	JJ
cord-271094-utpg9p5u	265	5	relationship	relationship	NN
cord-271094-utpg9p5u	265	6	between	between	IN
cord-271094-utpg9p5u	265	7	online	online	JJ
cord-271094-utpg9p5u	265	8	sales	sale	NNS
cord-271094-utpg9p5u	265	9	and	and	CC
cord-271094-utpg9p5u	265	10	website	website	NN
cord-271094-utpg9p5u	265	11	visits	visit	NNS
cord-271094-utpg9p5u	265	12	,	,	,
cord-271094-utpg9p5u	265	13	as	as	RB
cord-271094-utpg9p5u	265	14	well	well	RB
cord-271094-utpg9p5u	265	15	as	as	IN
cord-271094-utpg9p5u	265	16	variable	variable	JJ
cord-271094-utpg9p5u	265	17	DIM	dim	NN
cord-271094-utpg9p5u	265	18	costs	cost	NNS
cord-271094-utpg9p5u	265	19	and	and	CC
cord-271094-utpg9p5u	265	20	website	website	NN
cord-271094-utpg9p5u	265	21	visits	visit	NNS
cord-271094-utpg9p5u	265	22	,	,	,
cord-271094-utpg9p5u	265	23	is	be	VBZ
cord-271094-utpg9p5u	265	24	in	in	IN
cord-271094-utpg9p5u	265	25	line	line	NN
cord-271094-utpg9p5u	265	26	with	with	IN
cord-271094-utpg9p5u	265	27	the	the	DT
cord-271094-utpg9p5u	265	28	model	model	NN
cord-271094-utpg9p5u	265	29	assumptions	assumption	NNS
cord-271094-utpg9p5u	265	30	(	(	-LRB-
cord-271094-utpg9p5u	265	31	Fig	Fig	NNP
cord-271094-utpg9p5u	265	32	.	.	NNP
cord-271094-utpg9p5u	265	33	2	2	CD
cord-271094-utpg9p5u	265	34	)	)	-RRB-
cord-271094-utpg9p5u	265	35	.	.	.
cord-271094-utpg9p5u	266	1	Moreover	moreover	RB
cord-271094-utpg9p5u	266	2	,	,	,
cord-271094-utpg9p5u	266	3	many	many	JJ
cord-271094-utpg9p5u	266	4	of	of	IN
cord-271094-utpg9p5u	266	5	the	the	DT
cord-271094-utpg9p5u	266	6	firms	firm	NNS
cord-271094-utpg9p5u	266	7	show	show	VBP
cord-271094-utpg9p5u	266	8	a	a	DT
cord-271094-utpg9p5u	266	9	concave	concave	JJ
cord-271094-utpg9p5u	266	10	sales	sale	NNS
cord-271094-utpg9p5u	266	11	function	function	NN
cord-271094-utpg9p5u	266	12	,	,	,
cord-271094-utpg9p5u	266	13	suggesting	suggest	VBG
cord-271094-utpg9p5u	266	14	a	a	DT
cord-271094-utpg9p5u	266	15	diminishing	diminish	VBG
cord-271094-utpg9p5u	266	16	conversion	conversion	NN
cord-271094-utpg9p5u	266	17	rate	rate	NN
cord-271094-utpg9p5u	266	18	as	as	IN
cord-271094-utpg9p5u	266	19	website	website	NN
cord-271094-utpg9p5u	266	20	visits	visit	NNS
cord-271094-utpg9p5u	266	21	increase	increase	VBP
cord-271094-utpg9p5u	266	22	.	.	.
cord-271094-utpg9p5u	267	1	Table	table	NN
cord-271094-utpg9p5u	267	2	3	3	CD
cord-271094-utpg9p5u	267	3	presents	present	VBZ
cord-271094-utpg9p5u	267	4	the	the	DT
cord-271094-utpg9p5u	267	5	DIM	dim	JJ
cord-271094-utpg9p5u	267	6	-	-	HYPH
cord-271094-utpg9p5u	267	7	efficiency	efficiency	NN
cord-271094-utpg9p5u	267	8	measures	measure	NNS
cord-271094-utpg9p5u	267	9	based	base	VBN
cord-271094-utpg9p5u	267	10	on	on	IN
cord-271094-utpg9p5u	267	11	the	the	DT
cord-271094-utpg9p5u	267	12	adapted	adapt	VBN
cord-271094-utpg9p5u	267	13	Dorfman	Dorfman	NNP
cord-271094-utpg9p5u	267	14	-	-	HYPH
cord-271094-utpg9p5u	267	15	Steiner	Steiner	NNP
cord-271094-utpg9p5u	267	16	approach	approach	NN
cord-271094-utpg9p5u	267	17	,	,	,
cord-271094-utpg9p5u	267	18	as	as	RB
cord-271094-utpg9p5u	267	19	well	well	RB
cord-271094-utpg9p5u	267	20	as	as	IN
cord-271094-utpg9p5u	267	21	average	average	JJ
cord-271094-utpg9p5u	267	22	revenues	revenue	NNS
cord-271094-utpg9p5u	267	23	per	per	IN
cord-271094-utpg9p5u	267	24	visit	visit	NN
cord-271094-utpg9p5u	267	25	(	(	-LRB-
cord-271094-utpg9p5u	267	26	ARPV	ARPV	NNP
cord-271094-utpg9p5u	267	27	)	)	-RRB-
cord-271094-utpg9p5u	267	28	and	and	CC
cord-271094-utpg9p5u	267	29	average	average	JJ
cord-271094-utpg9p5u	267	30	costs	cost	NNS
cord-271094-utpg9p5u	267	31	per	per	IN
cord-271094-utpg9p5u	267	32	visit	visit	NN
cord-271094-utpg9p5u	267	33	(	(	-LRB-
cord-271094-utpg9p5u	267	34	ACPV	ACPV	NNP
cord-271094-utpg9p5u	267	35	SEO	SEO	NNP
cord-271094-utpg9p5u	267	36	and	and	CC
cord-271094-utpg9p5u	267	37	ACPV	ACPV	NNP
cord-271094-utpg9p5u	267	38	SEM	SEM	NNP
cord-271094-utpg9p5u	267	39	)	)	-RRB-
cord-271094-utpg9p5u	267	40	.	.	.
cord-271094-utpg9p5u	268	1	The	the	DT
cord-271094-utpg9p5u	268	2	data	datum	NNS
cord-271094-utpg9p5u	268	3	are	be	VBP
cord-271094-utpg9p5u	268	4	reported	report	VBN
cord-271094-utpg9p5u	268	5	for	for	IN
cord-271094-utpg9p5u	268	6	2018	2018	CD
cord-271094-utpg9p5u	268	7	,	,	,
cord-271094-utpg9p5u	268	8	as	as	IN
cord-271094-utpg9p5u	268	9	the	the	DT
cord-271094-utpg9p5u	268	10	latest	late	JJS
cord-271094-utpg9p5u	268	11	available	available	JJ
cord-271094-utpg9p5u	268	12	complete	complete	JJ
cord-271094-utpg9p5u	268	13	data	datum	NNS
cord-271094-utpg9p5u	268	14	for	for	IN
cord-271094-utpg9p5u	268	15	sales	sale	NNS
cord-271094-utpg9p5u	268	16	and	and	CC
cord-271094-utpg9p5u	268	17	search	search	NN
cord-271094-utpg9p5u	268	18	traffic	traffic	NN
cord-271094-utpg9p5u	268	19	with	with	IN
cord-271094-utpg9p5u	268	20	the	the	DT
cord-271094-utpg9p5u	268	21	associated	associate	VBN
cord-271094-utpg9p5u	268	22	costs	cost	NNS
cord-271094-utpg9p5u	268	23	,	,	,
cord-271094-utpg9p5u	268	24	with	with	IN
cord-271094-utpg9p5u	268	25	the	the	DT
cord-271094-utpg9p5u	268	26	purpose	purpose	NN
cord-271094-utpg9p5u	268	27	of	of	IN
cord-271094-utpg9p5u	268	28	a	a	DT
cord-271094-utpg9p5u	268	29	descriptive	descriptive	JJ
cord-271094-utpg9p5u	268	30	comparison	comparison	NN
cord-271094-utpg9p5u	268	31	of	of	IN
cord-271094-utpg9p5u	268	32	the	the	DT
cord-271094-utpg9p5u	268	33	state	state	NN
cord-271094-utpg9p5u	268	34	of	of	IN
cord-271094-utpg9p5u	268	35	the	the	DT
cord-271094-utpg9p5u	268	36	market	market	NN
cord-271094-utpg9p5u	268	37	leaders	leader	NNS
cord-271094-utpg9p5u	268	38	(	(	-LRB-
cord-271094-utpg9p5u	268	39	the	the	DT
cord-271094-utpg9p5u	268	40	relation	relation	NN
cord-271094-utpg9p5u	268	41	holds	hold	VBZ
cord-271094-utpg9p5u	268	42	in	in	IN
cord-271094-utpg9p5u	268	43	a	a	DT
cord-271094-utpg9p5u	268	44	similar	similar	JJ
cord-271094-utpg9p5u	268	45	way	way	NN
cord-271094-utpg9p5u	268	46	for	for	IN
cord-271094-utpg9p5u	268	47	previous	previous	JJ
cord-271094-utpg9p5u	268	48	years	year	NNS
cord-271094-utpg9p5u	268	49	)	)	-RRB-
cord-271094-utpg9p5u	268	50	.	.	.
cord-271094-utpg9p5u	269	1	Three	three	CD
cord-271094-utpg9p5u	269	2	interesting	interesting	JJ
cord-271094-utpg9p5u	269	3	observations	observation	NNS
cord-271094-utpg9p5u	269	4	are	be	VBP
cord-271094-utpg9p5u	269	5	apparent	apparent	JJ
cord-271094-utpg9p5u	269	6	:	:	:
cord-271094-utpg9p5u	269	7	I.	i.	NN
cord-271094-utpg9p5u	270	1	The	the	DT
cord-271094-utpg9p5u	270	2	pure	pure	JJ
cord-271094-utpg9p5u	270	3	player	player	NN
cord-271094-utpg9p5u	270	4	shows	show	VBZ
cord-271094-utpg9p5u	270	5	the	the	DT
cord-271094-utpg9p5u	270	6	highest	high	JJS
cord-271094-utpg9p5u	270	7	DIM	dim	NN
cord-271094-utpg9p5u	270	8	-	-	HYPH
cord-271094-utpg9p5u	270	9	efficiency	efficiency	NN
cord-271094-utpg9p5u	270	10	in	in	IN
cord-271094-utpg9p5u	270	11	almost	almost	RB
cord-271094-utpg9p5u	270	12	all	all	DT
cord-271094-utpg9p5u	270	13	considered	consider	VBN
cord-271094-utpg9p5u	270	14	countries	country	NNS
cord-271094-utpg9p5u	270	15	.	.	.
cord-271094-utpg9p5u	271	1	II	II	NNP
cord-271094-utpg9p5u	271	2	.	.	.
cord-271094-utpg9p5u	272	1	The	the	DT
cord-271094-utpg9p5u	272	2	existence	existence	NN
cord-271094-utpg9p5u	272	3	of	of	IN
cord-271094-utpg9p5u	272	4	differences	difference	NNS
cord-271094-utpg9p5u	272	5	across	across	IN
cord-271094-utpg9p5u	272	6	countries	country	NNS
cord-271094-utpg9p5u	272	7	in	in	IN
cord-271094-utpg9p5u	272	8	the	the	DT
cord-271094-utpg9p5u	272	9	level	level	NN
cord-271094-utpg9p5u	272	10	of	of	IN
cord-271094-utpg9p5u	272	11	DIMefficiency	dimefficiency	NN
cord-271094-utpg9p5u	272	12	.	.	.
cord-271094-utpg9p5u	273	1	UK	UK	NNP
cord-271094-utpg9p5u	273	2	grocery	grocery	NN
cord-271094-utpg9p5u	273	3	e	e	NN
cord-271094-utpg9p5u	273	4	-	-	NN
cord-271094-utpg9p5u	273	5	commerce	commerce	NN
cord-271094-utpg9p5u	273	6	retailers	retailer	NNS
cord-271094-utpg9p5u	273	7	optimize	optimize	VBP
cord-271094-utpg9p5u	273	8	the	the	DT
cord-271094-utpg9p5u	273	9	DIM	dim	NN
cord-271094-utpg9p5u	273	10	-	-	HYPH
cord-271094-utpg9p5u	273	11	mix	mix	NN
cord-271094-utpg9p5u	273	12	,	,	,
cord-271094-utpg9p5u	273	13	minimizing	minimize	VBG
cord-271094-utpg9p5u	273	14	the	the	DT
cord-271094-utpg9p5u	273	15	advertising	advertising	NN
cord-271094-utpg9p5u	273	16	budget	budget	NN
cord-271094-utpg9p5u	273	17	,	,	,
cord-271094-utpg9p5u	273	18	which	which	WDT
cord-271094-utpg9p5u	273	19	is	be	VBZ
cord-271094-utpg9p5u	273	20	in	in	IN
cord-271094-utpg9p5u	273	21	line	line	NN
cord-271094-utpg9p5u	273	22	with	with	IN
cord-271094-utpg9p5u	273	23	the	the	DT
cord-271094-utpg9p5u	273	24	model	model	NN
cord-271094-utpg9p5u	273	25	.	.	.
cord-271094-utpg9p5u	274	1	Likewise	likewise	RB
cord-271094-utpg9p5u	274	2	,	,	,
cord-271094-utpg9p5u	274	3	US	US	NNP
cord-271094-utpg9p5u	274	4	firms	firm	NNS
cord-271094-utpg9p5u	274	5	show	show	VBP
cord-271094-utpg9p5u	274	6	a	a	DT
cord-271094-utpg9p5u	274	7	high	high	JJ
cord-271094-utpg9p5u	274	8	level	level	NN
cord-271094-utpg9p5u	274	9	of	of	IN
cord-271094-utpg9p5u	274	10	optimal	optimal	JJ
cord-271094-utpg9p5u	274	11	resource	resource	NN
cord-271094-utpg9p5u	274	12	allocation	allocation	NN
cord-271094-utpg9p5u	274	13	.	.	.
cord-271094-utpg9p5u	275	1	III	III	NNP
cord-271094-utpg9p5u	275	2	.	.	.
cord-271094-utpg9p5u	276	1	The	the	DT
cord-271094-utpg9p5u	276	2	cost	cost	NN
cord-271094-utpg9p5u	276	3	advantage	advantage	NN
cord-271094-utpg9p5u	276	4	in	in	IN
cord-271094-utpg9p5u	276	5	SEO	seo	NN
cord-271094-utpg9p5u	276	6	in	in	IN
cord-271094-utpg9p5u	276	7	terms	term	NNS
cord-271094-utpg9p5u	276	8	of	of	IN
cord-271094-utpg9p5u	276	9	average	average	JJ
cord-271094-utpg9p5u	276	10	DIM	dim	NN
cord-271094-utpg9p5u	276	11	-	-	HYPH
cord-271094-utpg9p5u	276	12	costs	cost	NNS
cord-271094-utpg9p5u	276	13	per	per	IN
cord-271094-utpg9p5u	276	14	visit	visit	NN
cord-271094-utpg9p5u	276	15	is	be	VBZ
cord-271094-utpg9p5u	276	16	,	,	,
cord-271094-utpg9p5u	276	17	in	in	IN
cord-271094-utpg9p5u	276	18	general	general	JJ
cord-271094-utpg9p5u	276	19	,	,	,
cord-271094-utpg9p5u	276	20	held	hold	VBN
cord-271094-utpg9p5u	276	21	by	by	IN
cord-271094-utpg9p5u	276	22	the	the	DT
cord-271094-utpg9p5u	276	23	national	national	JJ
cord-271094-utpg9p5u	276	24	market	market	NN
cord-271094-utpg9p5u	276	25	leader	leader	NN
cord-271094-utpg9p5u	276	26	in	in	IN
cord-271094-utpg9p5u	276	27	grocery	grocery	NN
cord-271094-utpg9p5u	276	28	e	e	NNP
cord-271094-utpg9p5u	276	29	-	-	NN
cord-271094-utpg9p5u	276	30	commerce	commerce	NN
cord-271094-utpg9p5u	276	31	.	.	.
cord-271094-utpg9p5u	277	1	There	there	EX
cord-271094-utpg9p5u	277	2	is	be	VBZ
cord-271094-utpg9p5u	277	3	no	no	DT
cord-271094-utpg9p5u	277	4	clear	clear	JJ
cord-271094-utpg9p5u	277	5	ranking	ranking	NN
cord-271094-utpg9p5u	277	6	detected	detect	VBN
cord-271094-utpg9p5u	277	7	for	for	IN
cord-271094-utpg9p5u	277	8	SEM	SEM	NNP
cord-271094-utpg9p5u	277	9	costs	cost	NNS
cord-271094-utpg9p5u	277	10	.	.	.
cord-271094-utpg9p5u	278	1	In	in	IN
cord-271094-utpg9p5u	278	2	the	the	DT
cord-271094-utpg9p5u	278	3	econometric	econometric	JJ
cord-271094-utpg9p5u	278	4	analysis	analysis	NN
cord-271094-utpg9p5u	278	5	,	,	,
cord-271094-utpg9p5u	278	6	we	-PRON-	PRP
cord-271094-utpg9p5u	278	7	consider	consider	VBP
cord-271094-utpg9p5u	278	8	the	the	DT
cord-271094-utpg9p5u	278	9	time	time	NN
cord-271094-utpg9p5u	278	10	series	series	NN
cord-271094-utpg9p5u	278	11	of	of	IN
cord-271094-utpg9p5u	278	12	a	a	DT
cord-271094-utpg9p5u	278	13	firm	firm	NN
cord-271094-utpg9p5u	278	14	's	's	POS
cord-271094-utpg9p5u	278	15	discrepancy	discrepancy	NN
cord-271094-utpg9p5u	278	16	from	from	IN
cord-271094-utpg9p5u	278	17	the	the	DT
cord-271094-utpg9p5u	278	18	optimal	optimal	JJ
cord-271094-utpg9p5u	278	19	marketing	marketing	NN
cord-271094-utpg9p5u	278	20	budget	budget	NN
cord-271094-utpg9p5u	278	21	for	for	IN
cord-271094-utpg9p5u	278	22	SEO	SEO	NNP
cord-271094-utpg9p5u	278	23	and	and	CC
cord-271094-utpg9p5u	278	24	SEM	SEM	NNP
cord-271094-utpg9p5u	278	25	activities	activity	NNS
cord-271094-utpg9p5u	278	26	and	and	CC
cord-271094-utpg9p5u	278	27	test	test	VBP
cord-271094-utpg9p5u	278	28	whether	whether	IN
cord-271094-utpg9p5u	278	29	the	the	DT
cord-271094-utpg9p5u	278	30	observed	observed	JJ
cord-271094-utpg9p5u	278	31	firm	firm	JJ
cord-271094-utpg9p5u	278	32	behavior	behavior	NN
cord-271094-utpg9p5u	278	33	is	be	VBZ
cord-271094-utpg9p5u	278	34	in	in	IN
cord-271094-utpg9p5u	278	35	line	line	NN
cord-271094-utpg9p5u	278	36	with	with	IN
cord-271094-utpg9p5u	278	37	the	the	DT
cord-271094-utpg9p5u	278	38	proposed	propose	VBN
cord-271094-utpg9p5u	278	39	model	model	NN
cord-271094-utpg9p5u	278	40	.	.	.
cord-271094-utpg9p5u	279	1	Appendix	Appendix	NNP
cord-271094-utpg9p5u	279	2	B	B	NNP
cord-271094-utpg9p5u	279	3	(	(	-LRB-
cord-271094-utpg9p5u	279	4	left	left	JJ
cord-271094-utpg9p5u	279	5	column	column	NN
cord-271094-utpg9p5u	279	6	)	)	-RRB-
cord-271094-utpg9p5u	279	7	plots	plot	VBZ
cord-271094-utpg9p5u	279	8	the	the	DT
cord-271094-utpg9p5u	279	9	evolution	evolution	NN
cord-271094-utpg9p5u	279	10	of	of	IN
cord-271094-utpg9p5u	279	11	the	the	DT
cord-271094-utpg9p5u	279	12	absolute	absolute	JJ
cord-271094-utpg9p5u	279	13	measure	measure	NN
cord-271094-utpg9p5u	279	14	of	of	IN
cord-271094-utpg9p5u	279	15	DIM	dim	JJ
cord-271094-utpg9p5u	279	16	-	-	HYPH
cord-271094-utpg9p5u	279	17	efficiency	efficiency	NN
cord-271094-utpg9p5u	279	18	by	by	IN
cord-271094-utpg9p5u	279	19	country	country	NN
cord-271094-utpg9p5u	279	20	and	and	CC
cord-271094-utpg9p5u	279	21	firm	firm	NN
cord-271094-utpg9p5u	279	22	.	.	.
cord-271094-utpg9p5u	280	1	The	the	DT
cord-271094-utpg9p5u	280	2	ADF	ADF	NNP
cord-271094-utpg9p5u	280	3	test	test	NN
cord-271094-utpg9p5u	280	4	suggests	suggest	VBZ
cord-271094-utpg9p5u	280	5	the	the	DT
cord-271094-utpg9p5u	280	6	discrepancy	discrepancy	NN
cord-271094-utpg9p5u	280	7	from	from	IN
cord-271094-utpg9p5u	280	8	the	the	DT
cord-271094-utpg9p5u	280	9	optimality	optimality	NN
cord-271094-utpg9p5u	280	10	condition	condition	NN
cord-271094-utpg9p5u	280	11	is	be	VBZ
cord-271094-utpg9p5u	280	12	a	a	DT
cord-271094-utpg9p5u	280	13	stationary	stationary	JJ
cord-271094-utpg9p5u	280	14	,	,	,
cord-271094-utpg9p5u	280	15	random	random	JJ
cord-271094-utpg9p5u	280	16	variable	variable	NN
cord-271094-utpg9p5u	280	17	with	with	IN
cord-271094-utpg9p5u	280	18	an	an	DT
cord-271094-utpg9p5u	280	19	expected	expect	VBN
cord-271094-utpg9p5u	280	20	value	value	NN
cord-271094-utpg9p5u	280	21	close	close	RB
cord-271094-utpg9p5u	280	22	to	to	IN
cord-271094-utpg9p5u	280	23	optimality	optimality	NN
cord-271094-utpg9p5u	280	24	.	.	.
cord-271094-utpg9p5u	281	1	Further	further	RB
cord-271094-utpg9p5u	281	2	,	,	,
cord-271094-utpg9p5u	281	3	the	the	DT
cord-271094-utpg9p5u	281	4	correlogram	correlogram	NNP
cord-271094-utpg9p5u	281	5	and	and	CC
cord-271094-utpg9p5u	281	6	Ljung	Ljung	NNP
cord-271094-utpg9p5u	281	7	Box	Box	NNP
cord-271094-utpg9p5u	281	8	test	test	NN
cord-271094-utpg9p5u	281	9	do	do	VBP
cord-271094-utpg9p5u	281	10	not	not	RB
cord-271094-utpg9p5u	281	11	allow	allow	VB
cord-271094-utpg9p5u	281	12	us	-PRON-	PRP
cord-271094-utpg9p5u	281	13	to	to	TO
cord-271094-utpg9p5u	281	14	reject	reject	VB
cord-271094-utpg9p5u	281	15	the	the	DT
cord-271094-utpg9p5u	281	16	hypothesis	hypothesis	NN
cord-271094-utpg9p5u	281	17	of	of	IN
cord-271094-utpg9p5u	281	18	independence	independence	NN
cord-271094-utpg9p5u	281	19	(	(	-LRB-
cord-271094-utpg9p5u	281	20	no	no	DT
cord-271094-utpg9p5u	281	21	autocorrelation	autocorrelation	NN
cord-271094-utpg9p5u	281	22	)	)	-RRB-
cord-271094-utpg9p5u	281	23	of	of	IN
cord-271094-utpg9p5u	281	24	meeting	meet	VBG
cord-271094-utpg9p5u	281	25	the	the	DT
cord-271094-utpg9p5u	281	26	condition	condition	NN
cord-271094-utpg9p5u	281	27	each	each	DT
cord-271094-utpg9p5u	281	28	period	period	NN
cord-271094-utpg9p5u	281	29	.	.	.
cord-271094-utpg9p5u	282	1	Hence	hence	RB
cord-271094-utpg9p5u	282	2	,	,	,
cord-271094-utpg9p5u	282	3	our	-PRON-	PRP$
cord-271094-utpg9p5u	282	4	hypothesis	hypothesis	NN
cord-271094-utpg9p5u	282	5	has	have	VBZ
cord-271094-utpg9p5u	282	6	been	be	VBN
cord-271094-utpg9p5u	282	7	confirmed	confirm	VBN
cord-271094-utpg9p5u	282	8	,	,	,
cord-271094-utpg9p5u	282	9	that	that	RB
cord-271094-utpg9p5u	282	10	is	is	RB
cord-271094-utpg9p5u	282	11	,	,	,
cord-271094-utpg9p5u	282	12	the	the	DT
cord-271094-utpg9p5u	282	13	observed	observed	JJ
cord-271094-utpg9p5u	282	14	firm	firm	JJ
cord-271094-utpg9p5u	282	15	behavior	behavior	NN
cord-271094-utpg9p5u	282	16	is	be	VBZ
cord-271094-utpg9p5u	282	17	in	in	IN
cord-271094-utpg9p5u	282	18	line	line	NN
cord-271094-utpg9p5u	282	19	with	with	IN
cord-271094-utpg9p5u	282	20	the	the	DT
cord-271094-utpg9p5u	282	21	adapted	adapt	VBN
cord-271094-utpg9p5u	282	22	Dorfman	Dorfman	NNP
cord-271094-utpg9p5u	282	23	-	-	HYPH
cord-271094-utpg9p5u	282	24	Steiner	Steiner	NNP
cord-271094-utpg9p5u	282	25	model	model	NN
cord-271094-utpg9p5u	282	26	,	,	,
cord-271094-utpg9p5u	282	27	with	with	IN
cord-271094-utpg9p5u	282	28	fluctuations	fluctuation	NNS
cord-271094-utpg9p5u	282	29	around	around	IN
cord-271094-utpg9p5u	282	30	the	the	DT
cord-271094-utpg9p5u	282	31	optimal	optimal	JJ
cord-271094-utpg9p5u	282	32	value	value	NN
cord-271094-utpg9p5u	282	33	in	in	IN
cord-271094-utpg9p5u	282	34	DIM	dim	NN
cord-271094-utpg9p5u	282	35	adjustment	adjustment	NN
cord-271094-utpg9p5u	282	36	.	.	.
cord-271094-utpg9p5u	283	1	The	the	DT
cord-271094-utpg9p5u	283	2	descriptive	descriptive	JJ
cord-271094-utpg9p5u	283	3	analysis	analysis	NN
cord-271094-utpg9p5u	283	4	of	of	IN
cord-271094-utpg9p5u	283	5	the	the	DT
cord-271094-utpg9p5u	283	6	time	time	NN
cord-271094-utpg9p5u	283	7	series	series	NNP
cord-271094-utpg9p5u	283	8	reveals	reveal	VBZ
cord-271094-utpg9p5u	283	9	that	that	IN
cord-271094-utpg9p5u	283	10	some	some	DT
cord-271094-utpg9p5u	283	11	firms	firm	NNS
cord-271094-utpg9p5u	283	12	show	show	VBP
cord-271094-utpg9p5u	283	13	much	much	RB
cord-271094-utpg9p5u	283	14	more	more	JJR
cord-271094-utpg9p5u	283	15	volatility	volatility	NN
cord-271094-utpg9p5u	283	16	in	in	IN
cord-271094-utpg9p5u	283	17	meeting	meet	VBG
cord-271094-utpg9p5u	283	18	the	the	DT
cord-271094-utpg9p5u	283	19	efficiency	efficiency	NN
cord-271094-utpg9p5u	283	20	criteria	criterion	NNS
cord-271094-utpg9p5u	283	21	than	than	IN
cord-271094-utpg9p5u	283	22	others	other	NNS
cord-271094-utpg9p5u	283	23	(	(	-LRB-
cord-271094-utpg9p5u	283	24	heteroskedasticity	heteroskedasticity	NN
cord-271094-utpg9p5u	283	25	)	)	-RRB-
cord-271094-utpg9p5u	283	26	.	.	.
cord-271094-utpg9p5u	284	1	To	to	TO
cord-271094-utpg9p5u	284	2	be	be	VB
cord-271094-utpg9p5u	284	3	precise	precise	JJ
cord-271094-utpg9p5u	284	4	,	,	,
cord-271094-utpg9p5u	284	5	we	-PRON-	PRP
cord-271094-utpg9p5u	284	6	find	find	VBP
cord-271094-utpg9p5u	284	7	that	that	DT
cord-271094-utpg9p5u	284	8	:	:	:
cord-271094-utpg9p5u	284	9	I.	I.	NNP
cord-271094-utpg9p5u	284	10	Pure	Pure	NNP
cord-271094-utpg9p5u	284	11	players	player	NNS
cord-271094-utpg9p5u	284	12	show	show	VBP
cord-271094-utpg9p5u	284	13	less	less	RBR
cord-271094-utpg9p5u	284	14	volatile	volatile	JJ
cord-271094-utpg9p5u	284	15	behavior	behavior	NN
cord-271094-utpg9p5u	284	16	compared	compare	VBN
cord-271094-utpg9p5u	284	17	to	to	TO
cord-271094-utpg9p5u	284	18	click	click	VB
cord-271094-utpg9p5u	284	19	and	and	CC
cord-271094-utpg9p5u	284	20	mortar	mortar	NN
cord-271094-utpg9p5u	284	21	firms	firm	NNS
cord-271094-utpg9p5u	284	22	in	in	IN
cord-271094-utpg9p5u	284	23	the	the	DT
cord-271094-utpg9p5u	284	24	adjustment	adjustment	NN
cord-271094-utpg9p5u	284	25	of	of	IN
cord-271094-utpg9p5u	284	26	the	the	DT
cord-271094-utpg9p5u	284	27	DIM	dim	JJ
cord-271094-utpg9p5u	284	28	-	-	HYPH
cord-271094-utpg9p5u	284	29	mix	mix	NN
cord-271094-utpg9p5u	284	30	.	.	.
cord-271094-utpg9p5u	285	1	Appendix	Appendix	NNP
cord-271094-utpg9p5u	285	2	B	B	NNP
cord-271094-utpg9p5u	285	3	(	(	-LRB-
cord-271094-utpg9p5u	285	4	right	right	JJ
cord-271094-utpg9p5u	285	5	column	column	NN
cord-271094-utpg9p5u	285	6	)	)	-RRB-
cord-271094-utpg9p5u	285	7	expresses	express	VBZ
cord-271094-utpg9p5u	285	8	the	the	DT
cord-271094-utpg9p5u	285	9	positioning	positioning	NN
cord-271094-utpg9p5u	285	10	of	of	IN
cord-271094-utpg9p5u	285	11	the	the	DT
cord-271094-utpg9p5u	285	12	firms	firm	NNS
cord-271094-utpg9p5u	285	13	in	in	IN
cord-271094-utpg9p5u	285	14	terms	term	NNS
cord-271094-utpg9p5u	285	15	of	of	IN
cord-271094-utpg9p5u	285	16	cost	cost	NN
cord-271094-utpg9p5u	285	17	advantage	advantage	NN
cord-271094-utpg9p5u	285	18	,	,	,
cord-271094-utpg9p5u	285	19	conversion	conversion	NN
cord-271094-utpg9p5u	285	20	advantage	advantage	NN
cord-271094-utpg9p5u	285	21	,	,	,
cord-271094-utpg9p5u	285	22	and	and	CC
cord-271094-utpg9p5u	285	23	DIM	dim	NN
cord-271094-utpg9p5u	285	24	-	-	HYPH
cord-271094-utpg9p5u	285	25	efficiency	efficiency	NN
cord-271094-utpg9p5u	285	26	.	.	.
cord-271094-utpg9p5u	286	1	(	(	-LRB-
cord-271094-utpg9p5u	286	2	For	for	IN
cord-271094-utpg9p5u	286	3	all	all	DT
cord-271094-utpg9p5u	286	4	European	european	JJ
cord-271094-utpg9p5u	286	5	countries	country	NNS
cord-271094-utpg9p5u	286	6	and	and	CC
cord-271094-utpg9p5u	286	7	firms	firm	NNS
cord-271094-utpg9p5u	286	8	,	,	,
cord-271094-utpg9p5u	286	9	the	the	DT
cord-271094-utpg9p5u	286	10	revenues	revenue	NNS
cord-271094-utpg9p5u	286	11	and	and	CC
cord-271094-utpg9p5u	286	12	cost	cost	NN
cord-271094-utpg9p5u	286	13	measures	measure	NNS
cord-271094-utpg9p5u	286	14	are	be	VBP
cord-271094-utpg9p5u	286	15	in	in	IN
cord-271094-utpg9p5u	286	16	Euros	euro	NNS
cord-271094-utpg9p5u	286	17	,	,	,
cord-271094-utpg9p5u	286	18	while	while	IN
cord-271094-utpg9p5u	286	19	results	result	NNS
cord-271094-utpg9p5u	286	20	for	for	IN
cord-271094-utpg9p5u	286	21	the	the	DT
cord-271094-utpg9p5u	286	22	US	US	NNP
cord-271094-utpg9p5u	286	23	are	be	VBP
cord-271094-utpg9p5u	286	24	reported	report	VBN
cord-271094-utpg9p5u	286	25	in	in	IN
cord-271094-utpg9p5u	286	26	dollars	dollar	NNS
cord-271094-utpg9p5u	286	27	)	)	-RRB-
cord-271094-utpg9p5u	286	28	.	.	.
cord-271094-utpg9p5u	287	1	While	while	IN
cord-271094-utpg9p5u	287	2	the	the	DT
cord-271094-utpg9p5u	287	3	average	average	JJ
cord-271094-utpg9p5u	287	4	measures	measure	NNS
cord-271094-utpg9p5u	287	5	are	be	VBP
cord-271094-utpg9p5u	287	6	assigned	assign	VBN
cord-271094-utpg9p5u	287	7	to	to	IN
cord-271094-utpg9p5u	287	8	the	the	DT
cord-271094-utpg9p5u	287	9	axis	axis	NN
cord-271094-utpg9p5u	287	10	,	,	,
cord-271094-utpg9p5u	287	11	the	the	DT
cord-271094-utpg9p5u	287	12	marginal	marginal	JJ
cord-271094-utpg9p5u	287	13	approach	approach	NN
cord-271094-utpg9p5u	287	14	in	in	IN
cord-271094-utpg9p5u	287	15	terms	term	NNS
cord-271094-utpg9p5u	287	16	of	of	IN
cord-271094-utpg9p5u	287	17	DIM	dim	JJ
cord-271094-utpg9p5u	287	18	-	-	HYPH
cord-271094-utpg9p5u	287	19	efficiency	efficiency	NN
cord-271094-utpg9p5u	287	20	is	be	VBZ
cord-271094-utpg9p5u	287	21	captured	capture	VBN
cord-271094-utpg9p5u	287	22	by	by	IN
cord-271094-utpg9p5u	287	23	the	the	DT
cord-271094-utpg9p5u	287	24	size	size	NN
cord-271094-utpg9p5u	287	25	of	of	IN
cord-271094-utpg9p5u	287	26	the	the	DT
cord-271094-utpg9p5u	287	27	corresponding	corresponding	JJ
cord-271094-utpg9p5u	287	28	circle	circle	NN
cord-271094-utpg9p5u	287	29	,	,	,
cord-271094-utpg9p5u	287	30	with	with	IN
cord-271094-utpg9p5u	287	31	a	a	DT
cord-271094-utpg9p5u	287	32	larger	large	JJR
cord-271094-utpg9p5u	287	33	circle	circle	NN
cord-271094-utpg9p5u	287	34	implying	imply	VBG
cord-271094-utpg9p5u	287	35	a	a	DT
cord-271094-utpg9p5u	287	36	more	more	RBR
cord-271094-utpg9p5u	287	37	efficient	efficient	JJ
cord-271094-utpg9p5u	287	38	DIM	dim	NN
cord-271094-utpg9p5u	287	39	-	-	HYPH
cord-271094-utpg9p5u	287	40	mix	mix	NN
cord-271094-utpg9p5u	287	41	.	.	.
cord-271094-utpg9p5u	288	1	Here	here	RB
cord-271094-utpg9p5u	288	2	we	-PRON-	PRP
cord-271094-utpg9p5u	288	3	pay	pay	VBP
cord-271094-utpg9p5u	288	4	particular	particular	JJ
cord-271094-utpg9p5u	288	5	interest	interest	NN
cord-271094-utpg9p5u	288	6	to	to	IN
cord-271094-utpg9p5u	288	7	the	the	DT
cord-271094-utpg9p5u	288	8	comparison	comparison	NN
cord-271094-utpg9p5u	288	9	with	with	IN
cord-271094-utpg9p5u	288	10	the	the	DT
cord-271094-utpg9p5u	288	11	pure	pure	JJ
cord-271094-utpg9p5u	288	12	player	player	NN
cord-271094-utpg9p5u	288	13	,	,	,
cord-271094-utpg9p5u	288	14	which	which	WDT
cord-271094-utpg9p5u	288	15	is	be	VBZ
cord-271094-utpg9p5u	288	16	represented	represent	VBN
cord-271094-utpg9p5u	288	17	with	with	IN
cord-271094-utpg9p5u	288	18	dashed	dash	VBN
cord-271094-utpg9p5u	288	19	lines	line	NNS
cord-271094-utpg9p5u	288	20	.	.	.
cord-271094-utpg9p5u	289	1	Complementarily	Complementarily	NNP
cord-271094-utpg9p5u	289	2	,	,	,
cord-271094-utpg9p5u	289	3	a	a	DT
cord-271094-utpg9p5u	289	4	global	global	JJ
cord-271094-utpg9p5u	289	5	positioning	positioning	NN
cord-271094-utpg9p5u	289	6	of	of	IN
cord-271094-utpg9p5u	289	7	all	all	DT
cord-271094-utpg9p5u	289	8	considered	consider	VBN
cord-271094-utpg9p5u	289	9	firms	firm	NNS
cord-271094-utpg9p5u	289	10	is	be	VBZ
cord-271094-utpg9p5u	289	11	provided	provide	VBN
cord-271094-utpg9p5u	289	12	.	.	.
cord-271094-utpg9p5u	290	1	II	II	NNP
cord-271094-utpg9p5u	290	2	.	.	.
cord-271094-utpg9p5u	291	1	In	in	IN
cord-271094-utpg9p5u	291	2	general	general	JJ
cord-271094-utpg9p5u	291	3	,	,	,
cord-271094-utpg9p5u	291	4	the	the	DT
cord-271094-utpg9p5u	291	5	market	market	NN
cord-271094-utpg9p5u	291	6	leader	leader	NN
cord-271094-utpg9p5u	291	7	positions	position	NNS
cord-271094-utpg9p5u	291	8	in	in	IN
cord-271094-utpg9p5u	291	9	the	the	DT
cord-271094-utpg9p5u	291	10	upper	upper	JJ
cord-271094-utpg9p5u	291	11	left	left	JJ
cord-271094-utpg9p5u	291	12	corner	corner	NN
cord-271094-utpg9p5u	291	13	and	and	CC
cord-271094-utpg9p5u	291	14	the	the	DT
cord-271094-utpg9p5u	291	15	pure	pure	JJ
cord-271094-utpg9p5u	291	16	player	player	NN
cord-271094-utpg9p5u	291	17	in	in	IN
cord-271094-utpg9p5u	291	18	the	the	DT
cord-271094-utpg9p5u	291	19	lower	low	JJR
cord-271094-utpg9p5u	291	20	right	right	JJ
cord-271094-utpg9p5u	291	21	corner	corner	NN
cord-271094-utpg9p5u	291	22	.	.	.
cord-271094-utpg9p5u	292	1	While	while	IN
cord-271094-utpg9p5u	292	2	the	the	DT
cord-271094-utpg9p5u	292	3	market	market	NN
cord-271094-utpg9p5u	292	4	leaders	leader	NNS
cord-271094-utpg9p5u	292	5	are	be	VBP
cord-271094-utpg9p5u	292	6	highly	highly	RB
cord-271094-utpg9p5u	292	7	positioned	position	VBN
cord-271094-utpg9p5u	292	8	in	in	IN
cord-271094-utpg9p5u	292	9	terms	term	NNS
cord-271094-utpg9p5u	292	10	of	of	IN
cord-271094-utpg9p5u	292	11	revenues	revenue	NNS
cord-271094-utpg9p5u	292	12	per	per	IN
cord-271094-utpg9p5u	292	13	visit	visit	NN
cord-271094-utpg9p5u	292	14	and	and	CC
cord-271094-utpg9p5u	292	15	show	show	VB
cord-271094-utpg9p5u	292	16	a	a	DT
cord-271094-utpg9p5u	292	17	cost	cost	NN
cord-271094-utpg9p5u	292	18	advantage	advantage	NN
cord-271094-utpg9p5u	292	19	,	,	,
cord-271094-utpg9p5u	292	20	the	the	DT
cord-271094-utpg9p5u	292	21	retailers	retailer	NNS
cord-271094-utpg9p5u	292	22	born	bear	VBN
cord-271094-utpg9p5u	292	23	in	in	IN
cord-271094-utpg9p5u	292	24	the	the	DT
cord-271094-utpg9p5u	292	25	digital	digital	JJ
cord-271094-utpg9p5u	292	26	environment	environment	NN
cord-271094-utpg9p5u	292	27	are	be	VBP
cord-271094-utpg9p5u	292	28	most	most	RBS
cord-271094-utpg9p5u	292	29	efficient	efficient	JJ
cord-271094-utpg9p5u	292	30	in	in	IN
cord-271094-utpg9p5u	292	31	terms	term	NNS
cord-271094-utpg9p5u	292	32	of	of	IN
cord-271094-utpg9p5u	292	33	DIM	dim	JJ
cord-271094-utpg9p5u	292	34	-	-	HYPH
cord-271094-utpg9p5u	292	35	mix	mix	NN
cord-271094-utpg9p5u	292	36	.	.	.
cord-271094-utpg9p5u	293	1	III	III	NNP
cord-271094-utpg9p5u	293	2	.	.	.
cord-271094-utpg9p5u	294	1	In	in	IN
cord-271094-utpg9p5u	294	2	Norway	Norway	NNP
cord-271094-utpg9p5u	294	3	,	,	,
cord-271094-utpg9p5u	294	4	where	where	WRB
cord-271094-utpg9p5u	294	5	there	there	EX
cord-271094-utpg9p5u	294	6	is	be	VBZ
cord-271094-utpg9p5u	294	7	no	no	DT
cord-271094-utpg9p5u	294	8	pure	pure	JJ
cord-271094-utpg9p5u	294	9	player	player	NN
cord-271094-utpg9p5u	294	10	with	with	IN
cord-271094-utpg9p5u	294	11	direct	direct	JJ
cord-271094-utpg9p5u	294	12	market	market	NN
cord-271094-utpg9p5u	294	13	presence	presence	NN
cord-271094-utpg9p5u	294	14	,	,	,
cord-271094-utpg9p5u	294	15	click	click	VB
cord-271094-utpg9p5u	294	16	and	and	CC
cord-271094-utpg9p5u	294	17	mortar	mortar	NN
cord-271094-utpg9p5u	294	18	firms	firm	NNS
cord-271094-utpg9p5u	294	19	show	show	VBP
cord-271094-utpg9p5u	294	20	a	a	DT
cord-271094-utpg9p5u	294	21	relatively	relatively	RB
cord-271094-utpg9p5u	294	22	high	high	JJ
cord-271094-utpg9p5u	294	23	cost	cost	NN
cord-271094-utpg9p5u	294	24	per	per	IN
cord-271094-utpg9p5u	294	25	visit	visit	NN
cord-271094-utpg9p5u	294	26	compared	compare	VBN
cord-271094-utpg9p5u	294	27	to	to	IN
cord-271094-utpg9p5u	294	28	other	other	JJ
cord-271094-utpg9p5u	294	29	markets	market	NNS
cord-271094-utpg9p5u	294	30	where	where	WRB
cord-271094-utpg9p5u	294	31	physical	physical	JJ
cord-271094-utpg9p5u	294	32	retailers	retailer	NNS
cord-271094-utpg9p5u	294	33	face	face	VBP
cord-271094-utpg9p5u	294	34	direct	direct	JJ
cord-271094-utpg9p5u	294	35	competition	competition	NN
cord-271094-utpg9p5u	294	36	from	from	IN
cord-271094-utpg9p5u	294	37	pure	pure	JJ
cord-271094-utpg9p5u	294	38	players	player	NNS
cord-271094-utpg9p5u	294	39	.	.	.
cord-271094-utpg9p5u	295	1	We	-PRON-	PRP
cord-271094-utpg9p5u	295	2	observe	observe	VBP
cord-271094-utpg9p5u	295	3	in	in	IN
cord-271094-utpg9p5u	295	4	the	the	DT
cord-271094-utpg9p5u	295	5	data	datum	NNS
cord-271094-utpg9p5u	295	6	that	that	WDT
cord-271094-utpg9p5u	295	7	some	some	DT
cord-271094-utpg9p5u	295	8	grocery	grocery	NN
cord-271094-utpg9p5u	295	9	retailers	retailer	NNS
cord-271094-utpg9p5u	295	10	are	be	VBP
cord-271094-utpg9p5u	295	11	gaining	gain	VBG
cord-271094-utpg9p5u	295	12	market	market	NN
cord-271094-utpg9p5u	295	13	share	share	NN
cord-271094-utpg9p5u	295	14	through	through	IN
cord-271094-utpg9p5u	295	15	their	-PRON-	PRP$
cord-271094-utpg9p5u	295	16	online	online	JJ
cord-271094-utpg9p5u	295	17	sales	sale	NNS
cord-271094-utpg9p5u	295	18	,	,	,
cord-271094-utpg9p5u	295	19	and	and	CC
cord-271094-utpg9p5u	295	20	in	in	IN
cord-271094-utpg9p5u	295	21	some	some	DT
cord-271094-utpg9p5u	295	22	cases	case	NNS
cord-271094-utpg9p5u	295	23	,	,	,
cord-271094-utpg9p5u	295	24	even	even	RB
cord-271094-utpg9p5u	295	25	position	position	VBP
cord-271094-utpg9p5u	295	26	themselves	-PRON-	PRP
cord-271094-utpg9p5u	295	27	in	in	IN
cord-271094-utpg9p5u	295	28	the	the	DT
cord-271094-utpg9p5u	295	29	online	online	JJ
cord-271094-utpg9p5u	295	30	sales	sale	NNS
cord-271094-utpg9p5u	295	31	ranking	rank	VBG
cord-271094-utpg9p5u	295	32	in	in	IN
cord-271094-utpg9p5u	295	33	front	front	NN
cord-271094-utpg9p5u	295	34	of	of	IN
cord-271094-utpg9p5u	295	35	traditional	traditional	JJ
cord-271094-utpg9p5u	295	36	industry	industry	NN
cord-271094-utpg9p5u	295	37	leaders	leader	NNS
cord-271094-utpg9p5u	295	38	.	.	.
cord-271094-utpg9p5u	296	1	In	in	IN
cord-271094-utpg9p5u	296	2	order	order	NN
cord-271094-utpg9p5u	296	3	to	to	TO
cord-271094-utpg9p5u	296	4	understand	understand	VB
cord-271094-utpg9p5u	296	5	which	which	WDT
cord-271094-utpg9p5u	296	6	metrics	metric	NNS
cord-271094-utpg9p5u	296	7	have	have	VBP
cord-271094-utpg9p5u	296	8	been	be	VBN
cord-271094-utpg9p5u	296	9	the	the	DT
cord-271094-utpg9p5u	296	10	drivers	driver	NNS
cord-271094-utpg9p5u	296	11	of	of	IN
cord-271094-utpg9p5u	296	12	this	this	DT
cord-271094-utpg9p5u	296	13	evolution	evolution	NN
cord-271094-utpg9p5u	296	14	,	,	,
cord-271094-utpg9p5u	296	15	we	-PRON-	PRP
cord-271094-utpg9p5u	296	16	present	present	VBP
cord-271094-utpg9p5u	296	17	the	the	DT
cord-271094-utpg9p5u	296	18	dynamic	dynamic	JJ
cord-271094-utpg9p5u	296	19	evolution	evolution	NN
cord-271094-utpg9p5u	296	20	of	of	IN
cord-271094-utpg9p5u	296	21	the	the	DT
cord-271094-utpg9p5u	296	22	positioning	positioning	NN
cord-271094-utpg9p5u	296	23	strategy	strategy	NN
cord-271094-utpg9p5u	296	24	of	of	IN
cord-271094-utpg9p5u	296	25	the	the	DT
cord-271094-utpg9p5u	296	26	new	new	JJ
cord-271094-utpg9p5u	296	27	grocery	grocery	NN
cord-271094-utpg9p5u	296	28	retailers	retailer	NNS
cord-271094-utpg9p5u	296	29	and	and	CC
cord-271094-utpg9p5u	296	30	the	the	DT
cord-271094-utpg9p5u	296	31	pure	pure	JJ
cord-271094-utpg9p5u	296	32	players	player	NNS
cord-271094-utpg9p5u	296	33	with	with	IN
cord-271094-utpg9p5u	296	34	arrows	arrow	NNS
cord-271094-utpg9p5u	296	35	for	for	IN
cord-271094-utpg9p5u	296	36	different	different	JJ
cord-271094-utpg9p5u	296	37	years	year	NNS
cord-271094-utpg9p5u	296	38	(	(	-LRB-
cord-271094-utpg9p5u	296	39	Appendix	Appendix	NNP
cord-271094-utpg9p5u	296	40	D	D	NNP
cord-271094-utpg9p5u	296	41	)	)	-RRB-
cord-271094-utpg9p5u	296	42	,	,	,
cord-271094-utpg9p5u	296	43	showing	show	VBG
cord-271094-utpg9p5u	296	44	in	in	IN
cord-271094-utpg9p5u	296	45	different	different	JJ
cord-271094-utpg9p5u	296	46	shades	shade	NNS
cord-271094-utpg9p5u	296	47	of	of	IN
cord-271094-utpg9p5u	296	48	gray	gray	JJ
cord-271094-utpg9p5u	296	49	the	the	DT
cord-271094-utpg9p5u	296	50	countries	country	NNS
cord-271094-utpg9p5u	296	51	included	include	VBN
cord-271094-utpg9p5u	296	52	in	in	IN
cord-271094-utpg9p5u	296	53	the	the	DT
cord-271094-utpg9p5u	296	54	study	study	NN
cord-271094-utpg9p5u	296	55	and	and	CC
cord-271094-utpg9p5u	296	56	the	the	DT
cord-271094-utpg9p5u	296	57	retailers	retailer	NNS
cord-271094-utpg9p5u	296	58	analyzed	analyze	VBD
cord-271094-utpg9p5u	296	59	in	in	IN
cord-271094-utpg9p5u	296	60	each	each	DT
cord-271094-utpg9p5u	296	61	one	one	CD
cord-271094-utpg9p5u	296	62	of	of	IN
cord-271094-utpg9p5u	296	63	them	-PRON-	PRP
cord-271094-utpg9p5u	296	64	.	.	.
cord-271094-utpg9p5u	297	1	The	the	DT
cord-271094-utpg9p5u	297	2	relationship	relationship	NN
cord-271094-utpg9p5u	297	3	between	between	IN
cord-271094-utpg9p5u	297	4	customer	customer	NN
cord-271094-utpg9p5u	297	5	attraction	attraction	NN
cord-271094-utpg9p5u	297	6	and	and	CC
cord-271094-utpg9p5u	297	7	sales	sale	NNS
cord-271094-utpg9p5u	297	8	achieved	achieve	VBN
cord-271094-utpg9p5u	297	9	in	in	IN
cord-271094-utpg9p5u	297	10	the	the	DT
cord-271094-utpg9p5u	297	11	different	different	JJ
cord-271094-utpg9p5u	297	12	retailers	retailer	NNS
cord-271094-utpg9p5u	297	13	,	,	,
cord-271094-utpg9p5u	297	14	and	and	CC
cord-271094-utpg9p5u	297	15	the	the	DT
cord-271094-utpg9p5u	297	16	relationship	relationship	NN
cord-271094-utpg9p5u	297	17	between	between	IN
cord-271094-utpg9p5u	297	18	PP	PP	NNP
cord-271094-utpg9p5u	297	19	and	and	CC
cord-271094-utpg9p5u	297	20	C&M	C&M	NNP
cord-271094-utpg9p5u	297	21	(	(	-LRB-
cord-271094-utpg9p5u	297	22	represented	represent	VBN
cord-271094-utpg9p5u	297	23	by	by	IN
cord-271094-utpg9p5u	297	24	Amazon	Amazon	NNP
cord-271094-utpg9p5u	297	25	)	)	-RRB-
cord-271094-utpg9p5u	297	26	can	can	MD
cord-271094-utpg9p5u	297	27	be	be	VB
cord-271094-utpg9p5u	297	28	observed	observe	VBN
cord-271094-utpg9p5u	297	29	.	.	.
cord-271094-utpg9p5u	298	1	The	the	DT
cord-271094-utpg9p5u	298	2	repositioning	repositioning	NN
cord-271094-utpg9p5u	298	3	of	of	IN
cord-271094-utpg9p5u	298	4	the	the	DT
cord-271094-utpg9p5u	298	5	firms	firm	NNS
cord-271094-utpg9p5u	298	6	suggests	suggest	VBZ
cord-271094-utpg9p5u	298	7	that	that	IN
cord-271094-utpg9p5u	298	8	:	:	:
cord-271094-utpg9p5u	298	9	IV	IV	NNP
cord-271094-utpg9p5u	298	10	.	.	.
cord-271094-utpg9p5u	299	1	In	in	IN
cord-271094-utpg9p5u	299	2	Europe	Europe	NNP
cord-271094-utpg9p5u	299	3	,	,	,
cord-271094-utpg9p5u	299	4	traditional	traditional	JJ
cord-271094-utpg9p5u	299	5	,	,	,
cord-271094-utpg9p5u	299	6	established	established	JJ
cord-271094-utpg9p5u	299	7	retailers	retailer	NNS
cord-271094-utpg9p5u	299	8	are	be	VBP
cord-271094-utpg9p5u	299	9	generating	generate	VBG
cord-271094-utpg9p5u	299	10	fewer	few	JJR
cord-271094-utpg9p5u	299	11	sales	sale	NNS
cord-271094-utpg9p5u	299	12	from	from	IN
cord-271094-utpg9p5u	299	13	the	the	DT
cord-271094-utpg9p5u	299	14	received	receive	VBN
cord-271094-utpg9p5u	299	15	website	website	NN
cord-271094-utpg9p5u	299	16	visits	visit	NNS
cord-271094-utpg9p5u	299	17	than	than	IN
cord-271094-utpg9p5u	299	18	earlier	early	RBR
cord-271094-utpg9p5u	299	19	,	,	,
cord-271094-utpg9p5u	299	20	and	and	CC
cord-271094-utpg9p5u	299	21	at	at	IN
cord-271094-utpg9p5u	299	22	the	the	DT
cord-271094-utpg9p5u	299	23	same	same	JJ
cord-271094-utpg9p5u	299	24	time	time	NN
cord-271094-utpg9p5u	299	25	,	,	,
cord-271094-utpg9p5u	299	26	show	show	VBP
cord-271094-utpg9p5u	299	27	an	an	DT
cord-271094-utpg9p5u	299	28	increase	increase	NN
cord-271094-utpg9p5u	299	29	in	in	IN
cord-271094-utpg9p5u	299	30	DIM	dim	NN
cord-271094-utpg9p5u	299	31	costs	cost	NNS
cord-271094-utpg9p5u	299	32	per	per	IN
cord-271094-utpg9p5u	299	33	website	website	NN
cord-271094-utpg9p5u	299	34	visit	visit	NN
cord-271094-utpg9p5u	299	35	.	.	.
cord-271094-utpg9p5u	300	1	V.	V.	NNP
cord-271094-utpg9p5u	301	1	The	the	DT
cord-271094-utpg9p5u	301	2	pure	pure	JJ
cord-271094-utpg9p5u	301	3	players	player	NNS
cord-271094-utpg9p5u	301	4	,	,	,
cord-271094-utpg9p5u	301	5	in	in	IN
cord-271094-utpg9p5u	301	6	turn	turn	NN
cord-271094-utpg9p5u	301	7	,	,	,
cord-271094-utpg9p5u	301	8	start	start	VB
cord-271094-utpg9p5u	301	9	operating	operate	VBG
cord-271094-utpg9p5u	301	10	with	with	IN
cord-271094-utpg9p5u	301	11	high	high	JJ
cord-271094-utpg9p5u	301	12	DIM	dim	NN
cord-271094-utpg9p5u	301	13	costs	cost	NNS
cord-271094-utpg9p5u	301	14	per	per	IN
cord-271094-utpg9p5u	301	15	visit	visit	NN
cord-271094-utpg9p5u	301	16	and	and	CC
cord-271094-utpg9p5u	301	17	gradually	gradually	RB
cord-271094-utpg9p5u	301	18	increase	increase	VB
cord-271094-utpg9p5u	301	19	the	the	DT
cord-271094-utpg9p5u	301	20	average	average	JJ
cord-271094-utpg9p5u	301	21	sales	sale	NNS
cord-271094-utpg9p5u	301	22	per	per	IN
cord-271094-utpg9p5u	301	23	visit	visit	NN
cord-271094-utpg9p5u	301	24	and	and	CC
cord-271094-utpg9p5u	301	25	decrease	decrease	VB
cord-271094-utpg9p5u	301	26	cost	cost	NN
cord-271094-utpg9p5u	301	27	per	per	IN
cord-271094-utpg9p5u	301	28	visit	visit	NN
cord-271094-utpg9p5u	301	29	.	.	.
cord-271094-utpg9p5u	302	1	At	at	IN
cord-271094-utpg9p5u	302	2	any	any	DT
cord-271094-utpg9p5u	302	3	time	time	NN
cord-271094-utpg9p5u	302	4	,	,	,
cord-271094-utpg9p5u	302	5	they	-PRON-	PRP
cord-271094-utpg9p5u	302	6	operate	operate	VBP
cord-271094-utpg9p5u	302	7	very	very	RB
cord-271094-utpg9p5u	302	8	close	close	RB
cord-271094-utpg9p5u	302	9	the	the	DT
cord-271094-utpg9p5u	302	10	optimal	optimal	JJ
cord-271094-utpg9p5u	302	11	marketing	marketing	NN
cord-271094-utpg9p5u	302	12	-	-	HYPH
cord-271094-utpg9p5u	302	13	mix	mix	NN
cord-271094-utpg9p5u	302	14	from	from	IN
cord-271094-utpg9p5u	302	15	an	an	DT
cord-271094-utpg9p5u	302	16	economic	economic	JJ
cord-271094-utpg9p5u	302	17	perspective	perspective	NN
cord-271094-utpg9p5u	302	18	,	,	,
cord-271094-utpg9p5u	302	19	minimizing	minimize	VBG
cord-271094-utpg9p5u	302	20	advertising	advertising	NN
cord-271094-utpg9p5u	302	21	costs	cost	NNS
cord-271094-utpg9p5u	302	22	for	for	IN
cord-271094-utpg9p5u	302	23	a	a	DT
cord-271094-utpg9p5u	302	24	given	give	VBN
cord-271094-utpg9p5u	302	25	sales	sale	NNS
cord-271094-utpg9p5u	302	26	objective	objective	NN
cord-271094-utpg9p5u	302	27	.	.	.
cord-271094-utpg9p5u	303	1	The	the	DT
cord-271094-utpg9p5u	303	2	conversion	conversion	NN
cord-271094-utpg9p5u	303	3	technology	technology	NN
cord-271094-utpg9p5u	303	4	and	and	CC
cord-271094-utpg9p5u	303	5	cost	cost	NN
cord-271094-utpg9p5u	303	6	structure	structure	NN
cord-271094-utpg9p5u	303	7	of	of	IN
cord-271094-utpg9p5u	303	8	the	the	DT
cord-271094-utpg9p5u	303	9	firms	firm	NNS
cord-271094-utpg9p5u	303	10	suggest	suggest	VBP
cord-271094-utpg9p5u	303	11	the	the	DT
cord-271094-utpg9p5u	303	12	following	follow	VBG
cord-271094-utpg9p5u	303	13	:	:	:
cord-271094-utpg9p5u	303	14	VI	VI	NNP
cord-271094-utpg9p5u	303	15	.	.	.
cord-271094-utpg9p5u	304	1	For	for	IN
cord-271094-utpg9p5u	304	2	the	the	DT
cord-271094-utpg9p5u	304	3	considered	consider	VBN
cord-271094-utpg9p5u	304	4	European	european	JJ
cord-271094-utpg9p5u	304	5	grocery	grocery	NN
cord-271094-utpg9p5u	304	6	retailers	retailer	NNS
cord-271094-utpg9p5u	304	7	:	:	:
cord-271094-utpg9p5u	304	8	a.	a.	NN
cord-271094-utpg9p5u	305	1	The	the	DT
cord-271094-utpg9p5u	305	2	technology	technology	NN
cord-271094-utpg9p5u	305	3	and	and	CC
cord-271094-utpg9p5u	305	4	cost	cost	NN
cord-271094-utpg9p5u	305	5	structure	structure	NN
cord-271094-utpg9p5u	305	6	for	for	IN
cord-271094-utpg9p5u	305	7	digital	digital	JJ
cord-271094-utpg9p5u	305	8	marketing	marketing	NN
cord-271094-utpg9p5u	305	9	is	be	VBZ
cord-271094-utpg9p5u	305	10	firmspecific	firmspecific	JJ
cord-271094-utpg9p5u	305	11	.	.	.
cord-271094-utpg9p5u	306	1	The	the	DT
cord-271094-utpg9p5u	306	2	marginal	marginal	JJ
cord-271094-utpg9p5u	306	3	revenues	revenue	NNS
cord-271094-utpg9p5u	306	4	and	and	CC
cord-271094-utpg9p5u	306	5	marginal	marginal	JJ
cord-271094-utpg9p5u	306	6	costs	cost	NNS
cord-271094-utpg9p5u	306	7	associated	associate	VBN
cord-271094-utpg9p5u	306	8	with	with	IN
cord-271094-utpg9p5u	306	9	1	1	CD
cord-271094-utpg9p5u	306	10	K	K	NNP
cord-271094-utpg9p5u	306	11	or	or	CC
cord-271094-utpg9p5u	306	12	1	1	CD
cord-271094-utpg9p5u	306	13	M	M	NNP
cord-271094-utpg9p5u	306	14	more	more	JJR
cord-271094-utpg9p5u	306	15	visits	visit	NNS
cord-271094-utpg9p5u	306	16	differ	differ	VBP
cord-271094-utpg9p5u	306	17	across	across	IN
cord-271094-utpg9p5u	306	18	firms	firm	NNS
cord-271094-utpg9p5u	306	19	and	and	CC
cord-271094-utpg9p5u	306	20	depend	depend	VB
cord-271094-utpg9p5u	306	21	on	on	IN
cord-271094-utpg9p5u	306	22	the	the	DT
cord-271094-utpg9p5u	306	23	level	level	NN
cord-271094-utpg9p5u	306	24	of	of	IN
cord-271094-utpg9p5u	306	25	visits	visit	NNS
cord-271094-utpg9p5u	306	26	.	.	.
cord-271094-utpg9p5u	307	1	A.	A.	NNP
cord-271094-utpg9p5u	307	2	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	307	3	and	and	CC
cord-271094-utpg9p5u	307	4	J.M.	J.M.	NNP
cord-271094-utpg9p5u	307	5	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	307	6	Technological	Technological	NNP
cord-271094-utpg9p5u	307	7	Forecasting	Forecasting	NNP
cord-271094-utpg9p5u	307	8	&	&	CC
cord-271094-utpg9p5u	307	9	Social	Social	NNP
cord-271094-utpg9p5u	307	10	Change	Change	NNP
cord-271094-utpg9p5u	307	11	162	162	CD
cord-271094-utpg9p5u	307	12	(	(	-LRB-
cord-271094-utpg9p5u	307	13	2021	2021	CD
cord-271094-utpg9p5u	307	14	)	)	-RRB-
cord-271094-utpg9p5u	307	15	120373	120373	CD
cord-271094-utpg9p5u	308	1	b.	b.	NNP
cord-271094-utpg9p5u	309	1	The	the	DT
cord-271094-utpg9p5u	309	2	data	datum	NNS
cord-271094-utpg9p5u	309	3	suggest	suggest	VBP
cord-271094-utpg9p5u	309	4	that	that	IN
cord-271094-utpg9p5u	309	5	market	market	NN
cord-271094-utpg9p5u	309	6	leader(s	leader(s	CD
cord-271094-utpg9p5u	309	7	)	)	-RRB-
cord-271094-utpg9p5u	309	8	use	use	VB
cord-271094-utpg9p5u	309	9	a	a	DT
cord-271094-utpg9p5u	309	10	superior	superior	JJ
cord-271094-utpg9p5u	309	11	conversion	conversion	NN
cord-271094-utpg9p5u	309	12	technology	technology	NN
cord-271094-utpg9p5u	309	13	.	.	.
cord-271094-utpg9p5u	310	1	c.	c.	NNP
cord-271094-utpg9p5u	311	1	In	in	IN
cord-271094-utpg9p5u	311	2	general	general	JJ
cord-271094-utpg9p5u	311	3	,	,	,
cord-271094-utpg9p5u	311	4	market	market	NN
cord-271094-utpg9p5u	311	5	leaders(s	leaders(s	NNP
cord-271094-utpg9p5u	311	6	)	)	-RRB-
cord-271094-utpg9p5u	311	7	work	work	VBP
cord-271094-utpg9p5u	311	8	with	with	IN
cord-271094-utpg9p5u	311	9	a	a	DT
cord-271094-utpg9p5u	311	10	DIM	dim	JJ
cord-271094-utpg9p5u	311	11	cost	cost	NN
cord-271094-utpg9p5u	311	12	structure	structure	NN
cord-271094-utpg9p5u	311	13	that	that	WDT
cord-271094-utpg9p5u	311	14	is	be	VBZ
cord-271094-utpg9p5u	311	15	lower	low	JJR
cord-271094-utpg9p5u	311	16	than	than	IN
cord-271094-utpg9p5u	311	17	competitors	competitor	NNS
cord-271094-utpg9p5u	311	18	.	.	.
cord-271094-utpg9p5u	312	1	VII	VII	NNP
cord-271094-utpg9p5u	312	2	.	.	.
cord-271094-utpg9p5u	313	1	For	for	IN
cord-271094-utpg9p5u	313	2	the	the	DT
cord-271094-utpg9p5u	313	3	considered	consider	VBN
cord-271094-utpg9p5u	313	4	US	US	NNP
cord-271094-utpg9p5u	313	5	grocery	grocery	NN
cord-271094-utpg9p5u	313	6	retailers	retailer	NNS
cord-271094-utpg9p5u	313	7	:	:	:
cord-271094-utpg9p5u	313	8	a.	a.	NN
cord-271094-utpg9p5u	314	1	The	the	DT
cord-271094-utpg9p5u	314	2	DIM	dim	NN
cord-271094-utpg9p5u	314	3	cost	cost	NN
cord-271094-utpg9p5u	314	4	structure	structure	NN
cord-271094-utpg9p5u	314	5	seem	seem	VBP
cord-271094-utpg9p5u	314	6	to	to	TO
cord-271094-utpg9p5u	314	7	be	be	VB
cord-271094-utpg9p5u	314	8	similar	similar	JJ
cord-271094-utpg9p5u	314	9	across	across	IN
cord-271094-utpg9p5u	314	10	firms	firm	NNS
cord-271094-utpg9p5u	314	11	,	,	,
cord-271094-utpg9p5u	314	12	such	such	JJ
cord-271094-utpg9p5u	314	13	that	that	IN
cord-271094-utpg9p5u	314	14	the	the	DT
cord-271094-utpg9p5u	314	15	difference	difference	NN
cord-271094-utpg9p5u	314	16	in	in	IN
cord-271094-utpg9p5u	314	17	marginal	marginal	JJ
cord-271094-utpg9p5u	314	18	costs	cost	NNS
cord-271094-utpg9p5u	314	19	depends	depend	VBZ
cord-271094-utpg9p5u	314	20	primarily	primarily	RB
cord-271094-utpg9p5u	314	21	on	on	IN
cord-271094-utpg9p5u	314	22	the	the	DT
cord-271094-utpg9p5u	314	23	level	level	NN
cord-271094-utpg9p5u	314	24	of	of	IN
cord-271094-utpg9p5u	314	25	generated	generate	VBN
cord-271094-utpg9p5u	314	26	visits	visit	NNS
cord-271094-utpg9p5u	314	27	where	where	WRB
cord-271094-utpg9p5u	314	28	the	the	DT
cord-271094-utpg9p5u	314	29	firm	firm	NN
cord-271094-utpg9p5u	314	30	operates	operate	VBZ
cord-271094-utpg9p5u	314	31	.	.	.
cord-271094-utpg9p5u	315	1	DIM	dim	JJ
cord-271094-utpg9p5u	315	2	efficiency	efficiency	NN
cord-271094-utpg9p5u	315	3	allows	allow	VBZ
cord-271094-utpg9p5u	315	4	to	to	TO
cord-271094-utpg9p5u	315	5	quantify	quantify	VB
cord-271094-utpg9p5u	315	6	the	the	DT
cord-271094-utpg9p5u	315	7	trade	trade	NN
cord-271094-utpg9p5u	315	8	-	-	HYPH
cord-271094-utpg9p5u	315	9	off	off	NN
cord-271094-utpg9p5u	315	10	of	of	IN
cord-271094-utpg9p5u	315	11	the	the	DT
cord-271094-utpg9p5u	315	12	allocation	allocation	NN
cord-271094-utpg9p5u	315	13	of	of	IN
cord-271094-utpg9p5u	315	14	the	the	DT
cord-271094-utpg9p5u	315	15	marketing	marketing	NN
cord-271094-utpg9p5u	315	16	budget	budget	NN
cord-271094-utpg9p5u	315	17	to	to	IN
cord-271094-utpg9p5u	315	18	SEO	SEO	NNP
cord-271094-utpg9p5u	315	19	and	and	CC
cord-271094-utpg9p5u	315	20	SEM	SEM	NNP
cord-271094-utpg9p5u	315	21	exploiting	exploit	VBG
cord-271094-utpg9p5u	315	22	search	search	NN
cord-271094-utpg9p5u	315	23	traffic	traffic	NN
cord-271094-utpg9p5u	315	24	data	datum	NNS
cord-271094-utpg9p5u	315	25	,	,	,
cord-271094-utpg9p5u	315	26	which	which	WDT
cord-271094-utpg9p5u	315	27	complements	complement	VBZ
cord-271094-utpg9p5u	315	28	the	the	DT
cord-271094-utpg9p5u	315	29	existing	exist	VBG
cord-271094-utpg9p5u	315	30	dashboard	dashboard	NN
cord-271094-utpg9p5u	315	31	of	of	IN
cord-271094-utpg9p5u	315	32	firm	firm	JJ
cord-271094-utpg9p5u	315	33	specific	specific	JJ
cord-271094-utpg9p5u	315	34	KPIs	kpi	NNS
cord-271094-utpg9p5u	315	35	or	or	CC
cord-271094-utpg9p5u	315	36	rules	rule	NNS
cord-271094-utpg9p5u	315	37	online	online	RB
cord-271094-utpg9p5u	315	38	(	(	-LRB-
cord-271094-utpg9p5u	315	39	Saura	Saura	NNP
cord-271094-utpg9p5u	315	40	et	et	NNP
cord-271094-utpg9p5u	315	41	al	al	NNP
cord-271094-utpg9p5u	315	42	.	.	NNP
cord-271094-utpg9p5u	315	43	,	,	,
cord-271094-utpg9p5u	315	44	2017	2017	CD
cord-271094-utpg9p5u	315	45	)	)	-RRB-
cord-271094-utpg9p5u	315	46	,	,	,
cord-271094-utpg9p5u	315	47	the	the	DT
cord-271094-utpg9p5u	315	48	isolated	isolate	VBN
cord-271094-utpg9p5u	315	49	optimization	optimization	NN
cord-271094-utpg9p5u	315	50	of	of	IN
cord-271094-utpg9p5u	315	51	SEO	seo	NN
cord-271094-utpg9p5u	315	52	(	(	-LRB-
cord-271094-utpg9p5u	315	53	Baye	Baye	NNP
cord-271094-utpg9p5u	315	54	et	et	NNP
cord-271094-utpg9p5u	315	55	al	al	NNP
cord-271094-utpg9p5u	315	56	.	.	NNP
cord-271094-utpg9p5u	315	57	,	,	,
cord-271094-utpg9p5u	315	58	2015	2015	CD
cord-271094-utpg9p5u	315	59	)	)	-RRB-
cord-271094-utpg9p5u	315	60	or	or	CC
cord-271094-utpg9p5u	315	61	SEM	SEM	NNP
cord-271094-utpg9p5u	315	62	(	(	-LRB-
cord-271094-utpg9p5u	315	63	Balseiro	Balseiro	NNP
cord-271094-utpg9p5u	315	64	and	and	CC
cord-271094-utpg9p5u	315	65	Gur	Gur	NNP
cord-271094-utpg9p5u	315	66	,	,	,
cord-271094-utpg9p5u	315	67	2019	2019	CD
cord-271094-utpg9p5u	315	68	)	)	-RRB-
cord-271094-utpg9p5u	315	69	and	and	CC
cord-271094-utpg9p5u	315	70	interrelations	interrelation	NNS
cord-271094-utpg9p5u	315	71	between	between	IN
cord-271094-utpg9p5u	315	72	online	online	JJ
cord-271094-utpg9p5u	315	73	and	and	CC
cord-271094-utpg9p5u	315	74	offline	offline	JJ
cord-271094-utpg9p5u	315	75	promotions	promotion	NNS
cord-271094-utpg9p5u	315	76	(	(	-LRB-
cord-271094-utpg9p5u	315	77	Breugelmans	Breugelmans	NNP
cord-271094-utpg9p5u	315	78	and	and	CC
cord-271094-utpg9p5u	315	79	Campo	Campo	NNP
cord-271094-utpg9p5u	315	80	,	,	,
cord-271094-utpg9p5u	315	81	2016	2016	CD
cord-271094-utpg9p5u	315	82	)	)	-RRB-
cord-271094-utpg9p5u	315	83	.	.	.
cord-271094-utpg9p5u	316	1	The	the	DT
cord-271094-utpg9p5u	316	2	difference	difference	NN
cord-271094-utpg9p5u	316	3	between	between	IN
cord-271094-utpg9p5u	316	4	pure	pure	JJ
cord-271094-utpg9p5u	316	5	players	player	NNS
cord-271094-utpg9p5u	316	6	and	and	CC
cord-271094-utpg9p5u	316	7	click	click	VB
cord-271094-utpg9p5u	316	8	and	and	CC
cord-271094-utpg9p5u	316	9	mortar	mortar	NN
cord-271094-utpg9p5u	316	10	players	player	NNS
cord-271094-utpg9p5u	316	11	in	in	IN
cord-271094-utpg9p5u	316	12	managing	manage	VBG
cord-271094-utpg9p5u	316	13	DIM	dim	NN
cord-271094-utpg9p5u	316	14	is	be	VBZ
cord-271094-utpg9p5u	316	15	supposed	suppose	VBN
cord-271094-utpg9p5u	316	16	to	to	TO
cord-271094-utpg9p5u	316	17	be	be	VB
cord-271094-utpg9p5u	316	18	driven	drive	VBN
cord-271094-utpg9p5u	316	19	by	by	IN
cord-271094-utpg9p5u	316	20	the	the	DT
cord-271094-utpg9p5u	316	21	origin	origin	NN
cord-271094-utpg9p5u	316	22	of	of	IN
cord-271094-utpg9p5u	316	23	the	the	DT
cord-271094-utpg9p5u	316	24	firms	firm	NNS
cord-271094-utpg9p5u	316	25	.	.	.
cord-271094-utpg9p5u	317	1	Entering	enter	VBG
cord-271094-utpg9p5u	317	2	the	the	DT
cord-271094-utpg9p5u	317	3	online	online	JJ
cord-271094-utpg9p5u	317	4	market	market	NN
cord-271094-utpg9p5u	317	5	,	,	,
cord-271094-utpg9p5u	317	6	brick	brick	NN
cord-271094-utpg9p5u	317	7	and	and	CC
cord-271094-utpg9p5u	317	8	mortar	mortar	NN
cord-271094-utpg9p5u	317	9	firms	firm	NNS
cord-271094-utpg9p5u	317	10	behave	behave	VBP
cord-271094-utpg9p5u	317	11	as	as	IN
cord-271094-utpg9p5u	317	12	though	though	RB
cord-271094-utpg9p5u	317	13	in	in	IN
cord-271094-utpg9p5u	317	14	the	the	DT
cord-271094-utpg9p5u	317	15	offline	offline	JJ
cord-271094-utpg9p5u	317	16	world	world	NN
cord-271094-utpg9p5u	317	17	.	.	.
cord-271094-utpg9p5u	318	1	Note	note	VB
cord-271094-utpg9p5u	318	2	that	that	IN
cord-271094-utpg9p5u	318	3	this	this	DT
cord-271094-utpg9p5u	318	4	observation	observation	NN
cord-271094-utpg9p5u	318	5	is	be	VBZ
cord-271094-utpg9p5u	318	6	analogue	analogue	JJ
cord-271094-utpg9p5u	318	7	the	the	DT
cord-271094-utpg9p5u	318	8	first	first	JJ
cord-271094-utpg9p5u	318	9	experience	experience	NN
cord-271094-utpg9p5u	318	10	of	of	IN
cord-271094-utpg9p5u	318	11	consumers	consumer	NNS
cord-271094-utpg9p5u	318	12	buying	buy	VBG
cord-271094-utpg9p5u	318	13	online	online	RB
cord-271094-utpg9p5u	318	14	and	and	CC
cord-271094-utpg9p5u	318	15	taking	take	VBG
cord-271094-utpg9p5u	318	16	as	as	IN
cord-271094-utpg9p5u	318	17	reference	reference	NN
cord-271094-utpg9p5u	318	18	their	-PRON-	PRP$
cord-271094-utpg9p5u	318	19	behaviour	behaviour	NN
cord-271094-utpg9p5u	318	20	offline	offline	JJ
cord-271094-utpg9p5u	318	21	with	with	IN
cord-271094-utpg9p5u	318	22	respect	respect	NN
cord-271094-utpg9p5u	318	23	to	to	IN
cord-271094-utpg9p5u	318	24	their	-PRON-	PRP$
cord-271094-utpg9p5u	318	25	favourite	favourite	JJ
cord-271094-utpg9p5u	318	26	brick	brick	NN
cord-271094-utpg9p5u	318	27	and	and	CC
cord-271094-utpg9p5u	318	28	mortar	mortar	NN
cord-271094-utpg9p5u	318	29	brand	brand	NN
cord-271094-utpg9p5u	318	30	(	(	-LRB-
cord-271094-utpg9p5u	318	31	Melis	Melis	NNP
cord-271094-utpg9p5u	318	32	et	et	NNP
cord-271094-utpg9p5u	318	33	al	al	NNP
cord-271094-utpg9p5u	318	34	.	.	NNP
cord-271094-utpg9p5u	318	35	,	,	,
cord-271094-utpg9p5u	318	36	2015	2015	CD
cord-271094-utpg9p5u	318	37	)	)	-RRB-
cord-271094-utpg9p5u	318	38	and	and	CC
cord-271094-utpg9p5u	318	39	the	the	DT
cord-271094-utpg9p5u	318	40	successive	successive	JJ
cord-271094-utpg9p5u	318	41	adaptation	adaptation	NN
cord-271094-utpg9p5u	318	42	of	of	IN
cord-271094-utpg9p5u	318	43	behaviour	behaviour	NN
cord-271094-utpg9p5u	318	44	online	online	RB
cord-271094-utpg9p5u	319	1	(	(	-LRB-
cord-271094-utpg9p5u	319	2	Moe	Moe	NNP
cord-271094-utpg9p5u	319	3	and	and	CC
cord-271094-utpg9p5u	319	4	Fader	Fader	NNP
cord-271094-utpg9p5u	319	5	,	,	,
cord-271094-utpg9p5u	319	6	2004	2004	CD
cord-271094-utpg9p5u	319	7	)	)	-RRB-
cord-271094-utpg9p5u	319	8	.	.	.
cord-271094-utpg9p5u	320	1	Hence	hence	RB
cord-271094-utpg9p5u	320	2	,	,	,
cord-271094-utpg9p5u	320	3	as	as	IN
cord-271094-utpg9p5u	320	4	CM	cm	NN
cord-271094-utpg9p5u	320	5	firms	firm	NNS
cord-271094-utpg9p5u	320	6	become	become	VBP
cord-271094-utpg9p5u	320	7	more	more	RBR
cord-271094-utpg9p5u	320	8	experienced	experienced	JJ
cord-271094-utpg9p5u	320	9	in	in	IN
cord-271094-utpg9p5u	320	10	DIM	dim	NN
cord-271094-utpg9p5u	320	11	the	the	DT
cord-271094-utpg9p5u	320	12	differences	difference	NNS
cord-271094-utpg9p5u	320	13	are	be	VBP
cord-271094-utpg9p5u	320	14	expected	expect	VBN
cord-271094-utpg9p5u	320	15	to	to	TO
cord-271094-utpg9p5u	320	16	vanish	vanish	VB
cord-271094-utpg9p5u	320	17	.	.	.
cord-271094-utpg9p5u	321	1	This	this	DT
cord-271094-utpg9p5u	321	2	evolution	evolution	NN
cord-271094-utpg9p5u	321	3	seems	seem	VBZ
cord-271094-utpg9p5u	321	4	to	to	TO
cord-271094-utpg9p5u	321	5	be	be	VB
cord-271094-utpg9p5u	321	6	speed	speed	NN
cord-271094-utpg9p5u	321	7	up	up	RP
cord-271094-utpg9p5u	321	8	by	by	IN
cord-271094-utpg9p5u	321	9	the	the	DT
cord-271094-utpg9p5u	321	10	market	market	NN
cord-271094-utpg9p5u	321	11	presence	presence	NN
cord-271094-utpg9p5u	321	12	of	of	IN
cord-271094-utpg9p5u	321	13	PP	PP	NNP
cord-271094-utpg9p5u	321	14	in	in	IN
cord-271094-utpg9p5u	321	15	the	the	DT
cord-271094-utpg9p5u	321	16	country	country	NN
cord-271094-utpg9p5u	321	17	,	,	,
cord-271094-utpg9p5u	321	18	which	which	WDT
cord-271094-utpg9p5u	321	19	may	may	MD
cord-271094-utpg9p5u	321	20	be	be	VB
cord-271094-utpg9p5u	321	21	considered	consider	VBN
cord-271094-utpg9p5u	321	22	a	a	DT
cord-271094-utpg9p5u	321	23	potential	potential	JJ
cord-271094-utpg9p5u	321	24	threat	threat	NN
cord-271094-utpg9p5u	321	25	by	by	IN
cord-271094-utpg9p5u	321	26	incumbent	incumbent	JJ
cord-271094-utpg9p5u	321	27	brick	brick	NN
cord-271094-utpg9p5u	321	28	and	and	CC
cord-271094-utpg9p5u	321	29	mortar	mortar	NN
cord-271094-utpg9p5u	321	30	firms	firm	NNS
cord-271094-utpg9p5u	321	31	.	.	.
cord-271094-utpg9p5u	322	1	Accomodating	accomodate	VBG
cord-271094-utpg9p5u	322	2	the	the	DT
cord-271094-utpg9p5u	322	3	new	new	JJ
cord-271094-utpg9p5u	322	4	rival	rival	NN
cord-271094-utpg9p5u	322	5	in	in	IN
cord-271094-utpg9p5u	322	6	the	the	DT
cord-271094-utpg9p5u	322	7	country	country	NN
cord-271094-utpg9p5u	322	8	implies	imply	VBZ
cord-271094-utpg9p5u	322	9	a	a	DT
cord-271094-utpg9p5u	322	10	potential	potential	JJ
cord-271094-utpg9p5u	322	11	loss	loss	NN
cord-271094-utpg9p5u	322	12	of	of	IN
cord-271094-utpg9p5u	322	13	sales	sale	NNS
cord-271094-utpg9p5u	322	14	,	,	,
cord-271094-utpg9p5u	322	15	but	but	CC
cord-271094-utpg9p5u	322	16	profit	profit	NN
cord-271094-utpg9p5u	322	17	effects	effect	NNS
cord-271094-utpg9p5u	322	18	may	may	MD
cord-271094-utpg9p5u	322	19	be	be	VB
cord-271094-utpg9p5u	322	20	mitigated	mitigate	VBN
cord-271094-utpg9p5u	322	21	(	(	-LRB-
cord-271094-utpg9p5u	322	22	or	or	CC
cord-271094-utpg9p5u	322	23	even	even	RB
cord-271094-utpg9p5u	322	24	avoided	avoid	VBN
cord-271094-utpg9p5u	322	25	)	)	-RRB-
cord-271094-utpg9p5u	322	26	by	by	IN
cord-271094-utpg9p5u	322	27	decreasing	decrease	VBG
cord-271094-utpg9p5u	322	28	the	the	DT
cord-271094-utpg9p5u	322	29	necessary	necessary	JJ
cord-271094-utpg9p5u	322	30	advertising	advertising	NN
cord-271094-utpg9p5u	322	31	budget	budget	NN
cord-271094-utpg9p5u	322	32	and	and	CC
cord-271094-utpg9p5u	322	33	hence	hence	RB
cord-271094-utpg9p5u	322	34	contribute	contribute	VB
cord-271094-utpg9p5u	322	35	to	to	TO
cord-271094-utpg9p5u	322	36	stay	stay	VB
cord-271094-utpg9p5u	322	37	competitive	competitive	JJ
cord-271094-utpg9p5u	322	38	through	through	IN
cord-271094-utpg9p5u	322	39	DIM	dim	NN
cord-271094-utpg9p5u	322	40	optimization	optimization	NN
cord-271094-utpg9p5u	322	41	.	.	.
cord-271094-utpg9p5u	323	1	A	a	DT
cord-271094-utpg9p5u	323	2	further	further	JJ
cord-271094-utpg9p5u	323	3	accelerator	accelerator	NN
cord-271094-utpg9p5u	323	4	of	of	IN
cord-271094-utpg9p5u	323	5	the	the	DT
cord-271094-utpg9p5u	323	6	evolution	evolution	NN
cord-271094-utpg9p5u	323	7	towards	towards	IN
cord-271094-utpg9p5u	323	8	DIM	dim	NN
cord-271094-utpg9p5u	323	9	implementation	implementation	NN
cord-271094-utpg9p5u	323	10	and	and	CC
cord-271094-utpg9p5u	323	11	optimization	optimization	NN
cord-271094-utpg9p5u	323	12	,	,	,
cord-271094-utpg9p5u	323	13	combining	combine	VBG
cord-271094-utpg9p5u	323	14	the	the	DT
cord-271094-utpg9p5u	323	15	two	two	CD
cord-271094-utpg9p5u	323	16	previous	previous	JJ
cord-271094-utpg9p5u	323	17	arguments	argument	NNS
cord-271094-utpg9p5u	323	18	,	,	,
cord-271094-utpg9p5u	323	19	is	be	VBZ
cord-271094-utpg9p5u	323	20	supposed	suppose	VBN
cord-271094-utpg9p5u	323	21	to	to	TO
cord-271094-utpg9p5u	323	22	be	be	VB
cord-271094-utpg9p5u	323	23	the	the	DT
cord-271094-utpg9p5u	323	24	current	current	JJ
cord-271094-utpg9p5u	323	25	Covid-19	covid-19	NN
cord-271094-utpg9p5u	323	26	pandemic	pandemic	NN
cord-271094-utpg9p5u	323	27	.	.	.
cord-271094-utpg9p5u	324	1	As	as	IN
cord-271094-utpg9p5u	324	2	outlined	outline	VBN
cord-271094-utpg9p5u	324	3	in	in	IN
cord-271094-utpg9p5u	324	4	the	the	DT
cord-271094-utpg9p5u	324	5	introduction	introduction	NN
cord-271094-utpg9p5u	324	6	,	,	,
cord-271094-utpg9p5u	324	7	especially	especially	RB
cord-271094-utpg9p5u	324	8	in	in	IN
cord-271094-utpg9p5u	324	9	the	the	DT
cord-271094-utpg9p5u	324	10	grocery	grocery	NN
cord-271094-utpg9p5u	324	11	industry	industry	NN
cord-271094-utpg9p5u	324	12	online	online	NN
cord-271094-utpg9p5u	324	13	sales	sale	NNS
cord-271094-utpg9p5u	324	14	have	have	VBP
cord-271094-utpg9p5u	324	15	started	start	VBN
cord-271094-utpg9p5u	324	16	to	to	TO
cord-271094-utpg9p5u	324	17	skyrocket	skyrocket	VB
cord-271094-utpg9p5u	324	18	.	.	.
cord-271094-utpg9p5u	325	1	This	this	DT
cord-271094-utpg9p5u	325	2	provides	provide	VBZ
cord-271094-utpg9p5u	325	3	the	the	DT
cord-271094-utpg9p5u	325	4	firm	firm	NN
cord-271094-utpg9p5u	325	5	with	with	IN
cord-271094-utpg9p5u	325	6	plenty	plenty	NN
cord-271094-utpg9p5u	325	7	of	of	IN
cord-271094-utpg9p5u	325	8	experience	experience	NN
cord-271094-utpg9p5u	325	9	,	,	,
cord-271094-utpg9p5u	325	10	and	and	CC
cord-271094-utpg9p5u	325	11	at	at	IN
cord-271094-utpg9p5u	325	12	the	the	DT
cord-271094-utpg9p5u	325	13	same	same	JJ
cord-271094-utpg9p5u	325	14	time	time	NN
cord-271094-utpg9p5u	325	15	all	all	DT
cord-271094-utpg9p5u	325	16	retail	retail	JJ
cord-271094-utpg9p5u	325	17	firms	firm	NNS
cord-271094-utpg9p5u	325	18	have	have	VBP
cord-271094-utpg9p5u	325	19	speed	speed	NN
cord-271094-utpg9p5u	325	20	up	up	RP
cord-271094-utpg9p5u	325	21	the	the	DT
cord-271094-utpg9p5u	325	22	digital	digital	JJ
cord-271094-utpg9p5u	325	23	transformation	transformation	NN
cord-271094-utpg9p5u	325	24	implying	imply	VBG
cord-271094-utpg9p5u	325	25	"	"	``
cord-271094-utpg9p5u	325	26	new	new	JJ
cord-271094-utpg9p5u	325	27	players	player	NNS
cord-271094-utpg9p5u	325	28	"	"	''
cord-271094-utpg9p5u	325	29	in	in	IN
cord-271094-utpg9p5u	325	30	the	the	DT
cord-271094-utpg9p5u	325	31	online	online	JJ
cord-271094-utpg9p5u	325	32	market	market	NN
cord-271094-utpg9p5u	325	33	.	.	.
cord-271094-utpg9p5u	326	1	With	with	IN
cord-271094-utpg9p5u	326	2	experience	experience	NN
cord-271094-utpg9p5u	326	3	on	on	IN
cord-271094-utpg9p5u	326	4	the	the	DT
cord-271094-utpg9p5u	326	5	firm	firm	NN
cord-271094-utpg9p5u	326	6	-	-	HYPH
cord-271094-utpg9p5u	326	7	and	and	CC
cord-271094-utpg9p5u	326	8	consumer	consumer	NN
cord-271094-utpg9p5u	326	9	-	-	HYPH
cord-271094-utpg9p5u	326	10	side	side	NN
cord-271094-utpg9p5u	326	11	,	,	,
cord-271094-utpg9p5u	326	12	that	that	RB
cord-271094-utpg9p5u	326	13	is	is	RB
cord-271094-utpg9p5u	326	14	,	,	,
cord-271094-utpg9p5u	326	15	a	a	DT
cord-271094-utpg9p5u	326	16	consolidated	consolidated	JJ
cord-271094-utpg9p5u	326	17	e	e	NN
cord-271094-utpg9p5u	326	18	-	-	NN
cord-271094-utpg9p5u	326	19	commerce	commerce	NN
cord-271094-utpg9p5u	326	20	in	in	IN
cord-271094-utpg9p5u	326	21	the	the	DT
cord-271094-utpg9p5u	326	22	grocey	grocey	NNP
cord-271094-utpg9p5u	326	23	industry	industry	NN
cord-271094-utpg9p5u	326	24	,	,	,
cord-271094-utpg9p5u	326	25	also	also	RB
cord-271094-utpg9p5u	326	26	differences	difference	NNS
cord-271094-utpg9p5u	326	27	in	in	IN
cord-271094-utpg9p5u	326	28	the	the	DT
cord-271094-utpg9p5u	326	29	DIM	dim	NN
cord-271094-utpg9p5u	326	30	cost	cost	NN
cord-271094-utpg9p5u	326	31	structure	structure	NN
cord-271094-utpg9p5u	326	32	across	across	IN
cord-271094-utpg9p5u	326	33	firms	firm	NNS
cord-271094-utpg9p5u	326	34	are	be	VBP
cord-271094-utpg9p5u	326	35	expected	expect	VBN
cord-271094-utpg9p5u	326	36	to	to	TO
cord-271094-utpg9p5u	326	37	vanish	vanish	VB
cord-271094-utpg9p5u	326	38	,	,	,
cord-271094-utpg9p5u	326	39	as	as	IN
cord-271094-utpg9p5u	326	40	we	-PRON-	PRP
cord-271094-utpg9p5u	326	41	see	see	VBP
cord-271094-utpg9p5u	326	42	it	-PRON-	PRP
cord-271094-utpg9p5u	326	43	already	already	RB
cord-271094-utpg9p5u	326	44	in	in	IN
cord-271094-utpg9p5u	326	45	the	the	DT
cord-271094-utpg9p5u	326	46	US	US	NNP
cord-271094-utpg9p5u	326	47	market	market	NN
cord-271094-utpg9p5u	326	48	.	.	.
cord-271094-utpg9p5u	327	1	Likewise	likewise	RB
cord-271094-utpg9p5u	327	2	,	,	,
cord-271094-utpg9p5u	327	3	in	in	IN
cord-271094-utpg9p5u	327	4	terms	term	NNS
cord-271094-utpg9p5u	327	5	of	of	IN
cord-271094-utpg9p5u	327	6	the	the	DT
cord-271094-utpg9p5u	327	7	conversion	conversion	NN
cord-271094-utpg9p5u	327	8	at	at	IN
cord-271094-utpg9p5u	327	9	a	a	DT
cord-271094-utpg9p5u	327	10	visit	visit	NN
cord-271094-utpg9p5u	327	11	by	by	IN
cord-271094-utpg9p5u	327	12	visit	visit	NN
cord-271094-utpg9p5u	327	13	basis	basis	NN
cord-271094-utpg9p5u	327	14	,	,	,
cord-271094-utpg9p5u	327	15	the	the	DT
cord-271094-utpg9p5u	327	16	considered	consider	VBN
cord-271094-utpg9p5u	327	17	pure	pure	JJ
cord-271094-utpg9p5u	327	18	players	player	NNS
cord-271094-utpg9p5u	327	19	,	,	,
cord-271094-utpg9p5u	327	20	born	bear	VBN
cord-271094-utpg9p5u	327	21	in	in	IN
cord-271094-utpg9p5u	327	22	the	the	DT
cord-271094-utpg9p5u	327	23	USA	USA	NNP
cord-271094-utpg9p5u	327	24	,	,	,
cord-271094-utpg9p5u	327	25	show	show	VBP
cord-271094-utpg9p5u	327	26	a	a	DT
cord-271094-utpg9p5u	327	27	lower	low	JJR
cord-271094-utpg9p5u	327	28	rate	rate	NN
cord-271094-utpg9p5u	327	29	,	,	,
cord-271094-utpg9p5u	327	30	which	which	WDT
cord-271094-utpg9p5u	327	31	is	be	VBZ
cord-271094-utpg9p5u	327	32	Notation	notation	NN
cord-271094-utpg9p5u	327	33	:	:	:
cord-271094-utpg9p5u	327	34	The	the	DT
cord-271094-utpg9p5u	327	35	marginal	marginal	JJ
cord-271094-utpg9p5u	327	36	cost	cost	NN
cord-271094-utpg9p5u	327	37	can	can	MD
cord-271094-utpg9p5u	327	38	not	not	RB
cord-271094-utpg9p5u	327	39	be	be	VB
cord-271094-utpg9p5u	327	40	calculated	calculate	VBN
cord-271094-utpg9p5u	327	41	when	when	WRB
cord-271094-utpg9p5u	327	42	the	the	DT
cord-271094-utpg9p5u	327	43	firm	firm	NN
cord-271094-utpg9p5u	327	44	does	do	VBZ
cord-271094-utpg9p5u	327	45	not	not	RB
cord-271094-utpg9p5u	327	46	generate	generate	VB
cord-271094-utpg9p5u	327	47	any	any	DT
cord-271094-utpg9p5u	327	48	traffic	traffic	NN
cord-271094-utpg9p5u	327	49	through	through	IN
cord-271094-utpg9p5u	327	50	SEM	SEM	NNP
cord-271094-utpg9p5u	327	51	activities	activity	NNS
cord-271094-utpg9p5u	327	52	during	during	IN
cord-271094-utpg9p5u	327	53	the	the	DT
cord-271094-utpg9p5u	327	54	two	two	CD
cord-271094-utpg9p5u	327	55	following	follow	VBG
cord-271094-utpg9p5u	327	56	years	year	NNS
cord-271094-utpg9p5u	327	57	.	.	.
cord-271094-utpg9p5u	328	1	⁎	⁎	NNP
cord-271094-utpg9p5u	329	1	Amazon	Amazon	NNP
cord-271094-utpg9p5u	329	2	reported	report	VBD
cord-271094-utpg9p5u	329	3	data	datum	NNS
cord-271094-utpg9p5u	329	4	are	be	VBP
cord-271094-utpg9p5u	329	5	for	for	IN
cord-271094-utpg9p5u	329	6	the	the	DT
cord-271094-utpg9p5u	329	7	retailer	retailer	NN
cord-271094-utpg9p5u	329	8	in	in	IN
cord-271094-utpg9p5u	329	9	total	total	NN
cord-271094-utpg9p5u	329	10	,	,	,
cord-271094-utpg9p5u	329	11	not	not	RB
cord-271094-utpg9p5u	329	12	the	the	DT
cord-271094-utpg9p5u	329	13	grocery	grocery	NN
cord-271094-utpg9p5u	329	14	segment	segment	NN
cord-271094-utpg9p5u	329	15	.	.	.
cord-271094-utpg9p5u	330	1	•	•	NNP
cord-271094-utpg9p5u	331	1	Amazon	Amazon	NNP
cord-271094-utpg9p5u	331	2	has	have	VBZ
cord-271094-utpg9p5u	331	3	no	no	DT
cord-271094-utpg9p5u	331	4	own	own	JJ
cord-271094-utpg9p5u	331	5	website	website	NN
cord-271094-utpg9p5u	331	6	.	.	.
cord-271094-utpg9p5u	332	1	Shipping	shipping	NN
cord-271094-utpg9p5u	332	2	of	of	IN
cord-271094-utpg9p5u	332	3	some	some	DT
cord-271094-utpg9p5u	332	4	products	product	NNS
cord-271094-utpg9p5u	332	5	from	from	IN
cord-271094-utpg9p5u	332	6	Amazon.com	Amazon.com	NNP
cord-271094-utpg9p5u	332	7	.	.	.
cord-271094-utpg9p5u	333	1	+	+	CC
cord-271094-utpg9p5u	334	1	Outlier	outlier	JJ
cord-271094-utpg9p5u	334	2	in	in	IN
cord-271094-utpg9p5u	334	3	2018	2018	CD
cord-271094-utpg9p5u	334	4	.	.	.
cord-271094-utpg9p5u	335	1	In	in	IN
cord-271094-utpg9p5u	335	2	general	general	JJ
cord-271094-utpg9p5u	335	3	,	,	,
cord-271094-utpg9p5u	335	4	Tesco	Tesco	NNP
cord-271094-utpg9p5u	335	5	shows	show	VBZ
cord-271094-utpg9p5u	335	6	a	a	DT
cord-271094-utpg9p5u	335	7	high	high	JJ
cord-271094-utpg9p5u	335	8	DIM	dim	NN
cord-271094-utpg9p5u	335	9	-	-	HYPH
cord-271094-utpg9p5u	335	10	efficiency	efficiency	NN
cord-271094-utpg9p5u	335	11	(	(	-LRB-
cord-271094-utpg9p5u	335	12	2019	2019	CD
cord-271094-utpg9p5u	335	13	:	:	:
cord-271094-utpg9p5u	335	14	0,00	0,00	LS
cord-271094-utpg9p5u	335	15	)	)	-RRB-
cord-271094-utpg9p5u	335	16	.	.	.
cord-271094-utpg9p5u	336	1	A.	A.	NNP
cord-271094-utpg9p5u	336	2	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	336	3	and	and	CC
cord-271094-utpg9p5u	336	4	J.M.	J.M.	NNP
cord-271094-utpg9p5u	336	5	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	336	6	Technological	Technological	NNP
cord-271094-utpg9p5u	336	7	Forecasting	Forecasting	NNP
cord-271094-utpg9p5u	336	8	&	&	CC
cord-271094-utpg9p5u	336	9	Social	Social	NNP
cord-271094-utpg9p5u	336	10	Change	Change	NNP
cord-271094-utpg9p5u	336	11	162	162	CD
cord-271094-utpg9p5u	336	12	(	(	-LRB-
cord-271094-utpg9p5u	336	13	2021	2021	CD
cord-271094-utpg9p5u	336	14	)	)	-RRB-
cord-271094-utpg9p5u	336	15	120373	120373	CD
cord-271094-utpg9p5u	336	16	interpreted	interpret	VBD
cord-271094-utpg9p5u	336	17	as	as	IN
cord-271094-utpg9p5u	336	18	a	a	DT
cord-271094-utpg9p5u	336	19	result	result	NN
cord-271094-utpg9p5u	336	20	of	of	IN
cord-271094-utpg9p5u	336	21	diminishing	diminish	VBG
cord-271094-utpg9p5u	336	22	returns	return	NNS
cord-271094-utpg9p5u	336	23	in	in	IN
cord-271094-utpg9p5u	336	24	the	the	DT
cord-271094-utpg9p5u	336	25	sense	sense	NN
cord-271094-utpg9p5u	336	26	of	of	IN
cord-271094-utpg9p5u	336	27	the	the	DT
cord-271094-utpg9p5u	336	28	established	establish	VBN
cord-271094-utpg9p5u	336	29	model	model	NN
cord-271094-utpg9p5u	336	30	as	as	IN
cord-271094-utpg9p5u	336	31	website	website	NN
cord-271094-utpg9p5u	336	32	traffic	traffic	NN
cord-271094-utpg9p5u	336	33	increases	increase	NNS
cord-271094-utpg9p5u	336	34	.	.	.
cord-271094-utpg9p5u	337	1	This	this	DT
cord-271094-utpg9p5u	337	2	is	be	VBZ
cord-271094-utpg9p5u	337	3	coherent	coherent	JJ
cord-271094-utpg9p5u	337	4	with	with	IN
cord-271094-utpg9p5u	337	5	the	the	DT
cord-271094-utpg9p5u	337	6	findings	finding	NNS
cord-271094-utpg9p5u	337	7	in	in	IN
cord-271094-utpg9p5u	337	8	the	the	DT
cord-271094-utpg9p5u	337	9	literature	literature	NN
cord-271094-utpg9p5u	337	10	that	that	IN
cord-271094-utpg9p5u	337	11	pure	pure	JJ
cord-271094-utpg9p5u	337	12	players	player	NNS
cord-271094-utpg9p5u	337	13	show	show	VBP
cord-271094-utpg9p5u	337	14	a	a	DT
cord-271094-utpg9p5u	337	15	higher	high	JJR
cord-271094-utpg9p5u	337	16	organic	organic	JJ
cord-271094-utpg9p5u	337	17	traffic	traffic	NN
cord-271094-utpg9p5u	337	18	share	share	NN
cord-271094-utpg9p5u	337	19	than	than	IN
cord-271094-utpg9p5u	337	20	brick	brick	NN
cord-271094-utpg9p5u	337	21	and	and	CC
cord-271094-utpg9p5u	337	22	mortar	mortar	NN
cord-271094-utpg9p5u	337	23	firms	firm	NNS
cord-271094-utpg9p5u	337	24	(	(	-LRB-
cord-271094-utpg9p5u	337	25	Baye	Baye	NNP
cord-271094-utpg9p5u	337	26	et	et	NNP
cord-271094-utpg9p5u	337	27	al	al	NNP
cord-271094-utpg9p5u	337	28	.	.	NNP
cord-271094-utpg9p5u	337	29	,	,	,
cord-271094-utpg9p5u	337	30	2015	2015	CD
cord-271094-utpg9p5u	337	31	)	)	-RRB-
cord-271094-utpg9p5u	337	32	.	.	.
cord-271094-utpg9p5u	338	1	Currently	currently	RB
cord-271094-utpg9p5u	338	2	we	-PRON-	PRP
cord-271094-utpg9p5u	338	3	are	be	VBP
cord-271094-utpg9p5u	338	4	also	also	RB
cord-271094-utpg9p5u	338	5	observing	observe	VBG
cord-271094-utpg9p5u	338	6	pure	pure	JJ
cord-271094-utpg9p5u	338	7	players	player	NNS
cord-271094-utpg9p5u	338	8	becoming	become	VBG
cord-271094-utpg9p5u	338	9	click	click	NN
cord-271094-utpg9p5u	338	10	-	-	HYPH
cord-271094-utpg9p5u	338	11	andmortar	andmortar	NN
cord-271094-utpg9p5u	338	12	players	player	NNS
cord-271094-utpg9p5u	338	13	(	(	-LRB-
cord-271094-utpg9p5u	338	14	example	example	NN
cord-271094-utpg9p5u	338	15	Amazon	Amazon	NNP
cord-271094-utpg9p5u	338	16	)	)	-RRB-
cord-271094-utpg9p5u	338	17	,	,	,
cord-271094-utpg9p5u	338	18	such	such	JJ
cord-271094-utpg9p5u	338	19	that	that	IN
cord-271094-utpg9p5u	338	20	it	-PRON-	PRP
cord-271094-utpg9p5u	338	21	would	would	MD
cord-271094-utpg9p5u	338	22	be	be	VB
cord-271094-utpg9p5u	338	23	interesting	interesting	JJ
cord-271094-utpg9p5u	338	24	in	in	IN
cord-271094-utpg9p5u	338	25	the	the	DT
cord-271094-utpg9p5u	338	26	future	future	NN
cord-271094-utpg9p5u	338	27	to	to	TO
cord-271094-utpg9p5u	338	28	follow	follow	VB
cord-271094-utpg9p5u	338	29	up	up	RP
cord-271094-utpg9p5u	338	30	whether	whether	IN
cord-271094-utpg9p5u	338	31	the	the	DT
cord-271094-utpg9p5u	338	32	PP	PP	NNP
cord-271094-utpg9p5u	338	33	keep	keep	VBP
cord-271094-utpg9p5u	338	34	on	on	RP
cord-271094-utpg9p5u	338	35	advertising	advertising	NN
cord-271094-utpg9p5u	338	36	at	at	IN
cord-271094-utpg9p5u	338	37	a	a	DT
cord-271094-utpg9p5u	338	38	stable	stable	JJ
cord-271094-utpg9p5u	338	39	DIM	dim	JJ
cord-271094-utpg9p5u	338	40	efficiency	efficiency	NN
cord-271094-utpg9p5u	338	41	level	level	NN
cord-271094-utpg9p5u	338	42	or	or	CC
cord-271094-utpg9p5u	338	43	whether	whether	IN
cord-271094-utpg9p5u	338	44	the	the	DT
cord-271094-utpg9p5u	338	45	brick	brick	NN
cord-271094-utpg9p5u	338	46	and	and	CC
cord-271094-utpg9p5u	338	47	mortar	mortar	NN
cord-271094-utpg9p5u	338	48	business	business	NN
cord-271094-utpg9p5u	338	49	implies	imply	VBZ
cord-271094-utpg9p5u	338	50	more	more	RBR
cord-271094-utpg9p5u	338	51	idiosynchratic	idiosynchratic	JJ
cord-271094-utpg9p5u	338	52	shocks	shock	NNS
cord-271094-utpg9p5u	338	53	.	.	.
cord-271094-utpg9p5u	339	1	The	the	DT
cord-271094-utpg9p5u	339	2	application	application	NN
cord-271094-utpg9p5u	339	3	of	of	IN
cord-271094-utpg9p5u	339	4	marginal	marginal	JJ
cord-271094-utpg9p5u	339	5	analysis	analysis	NN
cord-271094-utpg9p5u	339	6	to	to	IN
cord-271094-utpg9p5u	339	7	the	the	DT
cord-271094-utpg9p5u	339	8	optimization	optimization	NN
cord-271094-utpg9p5u	339	9	of	of	IN
cord-271094-utpg9p5u	339	10	the	the	DT
cord-271094-utpg9p5u	339	11	DIM	dim	NN
cord-271094-utpg9p5u	339	12	budget	budget	NN
cord-271094-utpg9p5u	339	13	depends	depend	VBZ
cord-271094-utpg9p5u	339	14	on	on	IN
cord-271094-utpg9p5u	339	15	the	the	DT
cord-271094-utpg9p5u	339	16	identification	identification	NN
cord-271094-utpg9p5u	339	17	of	of	IN
cord-271094-utpg9p5u	339	18	marginal	marginal	JJ
cord-271094-utpg9p5u	339	19	costs	cost	NNS
cord-271094-utpg9p5u	339	20	,	,	,
cord-271094-utpg9p5u	339	21	where	where	WRB
cord-271094-utpg9p5u	339	22	three	three	CD
cord-271094-utpg9p5u	339	23	main	main	JJ
cord-271094-utpg9p5u	339	24	challenges	challenge	NNS
cord-271094-utpg9p5u	339	25	arise	arise	VBP
cord-271094-utpg9p5u	339	26	:	:	:
cord-271094-utpg9p5u	339	27	I.	i.	NN
cord-271094-utpg9p5u	340	1	The	the	DT
cord-271094-utpg9p5u	340	2	requirement	requirement	NN
cord-271094-utpg9p5u	340	3	to	to	TO
cord-271094-utpg9p5u	340	4	identify	identify	VB
cord-271094-utpg9p5u	340	5	,	,	,
cord-271094-utpg9p5u	340	6	in	in	IN
cord-271094-utpg9p5u	340	7	addition	addition	NN
cord-271094-utpg9p5u	340	8	to	to	IN
cord-271094-utpg9p5u	340	9	explicit	explicit	JJ
cord-271094-utpg9p5u	340	10	costs	cost	NNS
cord-271094-utpg9p5u	340	11	,	,	,
cord-271094-utpg9p5u	340	12	the	the	DT
cord-271094-utpg9p5u	340	13	opportunity	opportunity	NN
cord-271094-utpg9p5u	340	14	costs	cost	NNS
cord-271094-utpg9p5u	340	15	.	.	.
cord-271094-utpg9p5u	341	1	This	this	DT
cord-271094-utpg9p5u	341	2	is	be	VBZ
cord-271094-utpg9p5u	341	3	especially	especially	RB
cord-271094-utpg9p5u	341	4	relevant	relevant	JJ
cord-271094-utpg9p5u	341	5	in	in	IN
cord-271094-utpg9p5u	341	6	the	the	DT
cord-271094-utpg9p5u	341	7	case	case	NN
cord-271094-utpg9p5u	341	8	of	of	IN
cord-271094-utpg9p5u	341	9	SEO	SEO	NNP
cord-271094-utpg9p5u	341	10	,	,	,
cord-271094-utpg9p5u	341	11	for	for	IN
cord-271094-utpg9p5u	341	12	which	which	WDT
cord-271094-utpg9p5u	341	13	an	an	DT
cord-271094-utpg9p5u	341	14	explicit	explicit	JJ
cord-271094-utpg9p5u	341	15	variable	variable	JJ
cord-271094-utpg9p5u	341	16	cost	cost	NN
cord-271094-utpg9p5u	341	17	(	(	-LRB-
cord-271094-utpg9p5u	341	18	or	or	CC
cord-271094-utpg9p5u	341	19	direct	direct	JJ
cord-271094-utpg9p5u	341	20	cost	cost	NN
cord-271094-utpg9p5u	341	21	)	)	-RRB-
cord-271094-utpg9p5u	341	22	can	can	MD
cord-271094-utpg9p5u	341	23	not	not	RB
cord-271094-utpg9p5u	341	24	be	be	VB
cord-271094-utpg9p5u	341	25	attributedor	attributedor	NNP
cord-271094-utpg9p5u	341	26	simply	simply	RB
cord-271094-utpg9p5u	341	27	through	through	IN
cord-271094-utpg9p5u	341	28	indirect	indirect	JJ
cord-271094-utpg9p5u	341	29	labor	labor	NN
cord-271094-utpg9p5u	341	30	and	and	CC
cord-271094-utpg9p5u	341	31	structural	structural	JJ
cord-271094-utpg9p5u	341	32	costs	cost	NNS
cord-271094-utpg9p5u	341	33	.	.	.
cord-271094-utpg9p5u	342	1	However	however	RB
cord-271094-utpg9p5u	342	2	,	,	,
cord-271094-utpg9p5u	342	3	from	from	IN
cord-271094-utpg9p5u	342	4	an	an	DT
cord-271094-utpg9p5u	342	5	economic	economic	JJ
cord-271094-utpg9p5u	342	6	perspective	perspective	NN
cord-271094-utpg9p5u	342	7	,	,	,
cord-271094-utpg9p5u	342	8	we	-PRON-	PRP
cord-271094-utpg9p5u	342	9	argue	argue	VBP
cord-271094-utpg9p5u	342	10	that	that	IN
cord-271094-utpg9p5u	342	11	website	website	NN
cord-271094-utpg9p5u	342	12	traffic	traffic	NN
cord-271094-utpg9p5u	342	13	generated	generate	VBN
cord-271094-utpg9p5u	342	14	from	from	IN
cord-271094-utpg9p5u	342	15	SEO	SEO	NNP
cord-271094-utpg9p5u	342	16	could	could	MD
cord-271094-utpg9p5u	342	17	be	be	VB
cord-271094-utpg9p5u	342	18	alternatively	alternatively	RB
cord-271094-utpg9p5u	342	19	generated	generate	VBN
cord-271094-utpg9p5u	342	20	through	through	IN
cord-271094-utpg9p5u	342	21	a	a	DT
cord-271094-utpg9p5u	342	22	paid	pay	VBN
cord-271094-utpg9p5u	342	23	search	search	NN
cord-271094-utpg9p5u	342	24	and	and	CC
cord-271094-utpg9p5u	342	25	,	,	,
cord-271094-utpg9p5u	342	26	therefore	therefore	RB
cord-271094-utpg9p5u	342	27	,	,	,
cord-271094-utpg9p5u	342	28	implies	imply	VBZ
cord-271094-utpg9p5u	342	29	an	an	DT
cord-271094-utpg9p5u	342	30	implicit	implicit	JJ
cord-271094-utpg9p5u	342	31	cost	cost	NN
cord-271094-utpg9p5u	342	32	(	(	-LRB-
cord-271094-utpg9p5u	342	33	opportunity	opportunity	NN
cord-271094-utpg9p5u	342	34	cost	cost	NN
cord-271094-utpg9p5u	342	35	)	)	-RRB-
cord-271094-utpg9p5u	342	36	,	,	,
cord-271094-utpg9p5u	342	37	which	which	WDT
cord-271094-utpg9p5u	342	38	is	be	VBZ
cord-271094-utpg9p5u	342	39	estimated	estimate	VBN
cord-271094-utpg9p5u	342	40	through	through	IN
cord-271094-utpg9p5u	342	41	software	software	NN
cord-271094-utpg9p5u	342	42	solutions	solution	NNS
cord-271094-utpg9p5u	342	43	such	such	JJ
cord-271094-utpg9p5u	342	44	as	as	IN
cord-271094-utpg9p5u	342	45	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	342	46	and	and	CC
cord-271094-utpg9p5u	342	47	should	should	MD
cord-271094-utpg9p5u	342	48	be	be	VB
cord-271094-utpg9p5u	342	49	considered	consider	VBN
cord-271094-utpg9p5u	342	50	in	in	IN
cord-271094-utpg9p5u	342	51	the	the	DT
cord-271094-utpg9p5u	342	52	optimization	optimization	NN
cord-271094-utpg9p5u	342	53	of	of	IN
cord-271094-utpg9p5u	342	54	the	the	DT
cord-271094-utpg9p5u	342	55	use	use	NN
cord-271094-utpg9p5u	342	56	of	of	IN
cord-271094-utpg9p5u	342	57	DIM	dim	NN
cord-271094-utpg9p5u	342	58	techniques	technique	NNS
cord-271094-utpg9p5u	342	59	.	.	.
cord-271094-utpg9p5u	343	1	II	II	NNP
cord-271094-utpg9p5u	343	2	.	.	.
cord-271094-utpg9p5u	344	1	Consider	consider	VB
cord-271094-utpg9p5u	344	2	that	that	IN
cord-271094-utpg9p5u	344	3	DIM	dim	JJ
cord-271094-utpg9p5u	344	4	activities	activity	NNS
cord-271094-utpg9p5u	344	5	may	may	MD
cord-271094-utpg9p5u	344	6	have	have	VB
cord-271094-utpg9p5u	344	7	a	a	DT
cord-271094-utpg9p5u	344	8	fixed	fix	VBN
cord-271094-utpg9p5u	344	9	component	component	NN
cord-271094-utpg9p5u	344	10	and	and	CC
cord-271094-utpg9p5u	344	11	a	a	DT
cord-271094-utpg9p5u	344	12	variable	variable	JJ
cord-271094-utpg9p5u	344	13	component	component	NN
cord-271094-utpg9p5u	344	14	(	(	-LRB-
cord-271094-utpg9p5u	344	15	cost	cost	NN
cord-271094-utpg9p5u	344	16	per	per	IN
cord-271094-utpg9p5u	344	17	click	click	NN
cord-271094-utpg9p5u	344	18	or	or	CC
cord-271094-utpg9p5u	344	19	access	access	VB
cord-271094-utpg9p5u	344	20	to	to	IN
cord-271094-utpg9p5u	344	21	a	a	DT
cord-271094-utpg9p5u	344	22	link	link	NN
cord-271094-utpg9p5u	344	23	)	)	-RRB-
cord-271094-utpg9p5u	344	24	that	that	WDT
cord-271094-utpg9p5u	344	25	should	should	MD
cord-271094-utpg9p5u	344	26	be	be	VB
cord-271094-utpg9p5u	344	27	separated	separate	VBN
cord-271094-utpg9p5u	344	28	from	from	IN
cord-271094-utpg9p5u	344	29	the	the	DT
cord-271094-utpg9p5u	344	30	total	total	JJ
cord-271094-utpg9p5u	344	31	advertising	advertising	NN
cord-271094-utpg9p5u	344	32	budget	budget	NN
cord-271094-utpg9p5u	344	33	(	(	-LRB-
cord-271094-utpg9p5u	344	34	Hu	Hu	NNP
cord-271094-utpg9p5u	344	35	et	et	FW
cord-271094-utpg9p5u	344	36	al	al	NNP
cord-271094-utpg9p5u	344	37	.	.	NNP
cord-271094-utpg9p5u	344	38	,	,	,
cord-271094-utpg9p5u	344	39	2016	2016	CD
cord-271094-utpg9p5u	344	40	;	;	:
cord-271094-utpg9p5u	344	41	Phippen	Phippen	NNP
cord-271094-utpg9p5u	344	42	et	et	NNP
cord-271094-utpg9p5u	344	43	al	al	NNP
cord-271094-utpg9p5u	344	44	.	.	NNP
cord-271094-utpg9p5u	344	45	,	,	,
cord-271094-utpg9p5u	344	46	2004	2004	CD
cord-271094-utpg9p5u	344	47	)	)	-RRB-
cord-271094-utpg9p5u	344	48	.	.	.
cord-271094-utpg9p5u	345	1	The	the	DT
cord-271094-utpg9p5u	345	2	use	use	NN
cord-271094-utpg9p5u	345	3	of	of	IN
cord-271094-utpg9p5u	345	4	an	an	DT
cord-271094-utpg9p5u	345	5	optimization	optimization	NN
cord-271094-utpg9p5u	345	6	model	model	NN
cord-271094-utpg9p5u	345	7	for	for	IN
cord-271094-utpg9p5u	345	8	the	the	DT
cord-271094-utpg9p5u	345	9	DIM	dim	JJ
cord-271094-utpg9p5u	345	10	cost	cost	NN
cord-271094-utpg9p5u	345	11	is	be	VBZ
cord-271094-utpg9p5u	345	12	influenced	influence	VBN
cord-271094-utpg9p5u	345	13	by	by	IN
cord-271094-utpg9p5u	345	14	three	three	CD
cord-271094-utpg9p5u	345	15	main	main	JJ
cord-271094-utpg9p5u	345	16	components	component	NNS
cord-271094-utpg9p5u	345	17	,	,	,
cord-271094-utpg9p5u	345	18	in	in	IN
cord-271094-utpg9p5u	345	19	addition	addition	NN
cord-271094-utpg9p5u	345	20	to	to	IN
cord-271094-utpg9p5u	345	21	the	the	DT
cord-271094-utpg9p5u	345	22	choice	choice	NN
cord-271094-utpg9p5u	345	23	and	and	CC
cord-271094-utpg9p5u	345	24	application	application	NN
cord-271094-utpg9p5u	345	25	of	of	IN
cord-271094-utpg9p5u	345	26	the	the	DT
cord-271094-utpg9p5u	345	27	economic	economic	JJ
cord-271094-utpg9p5u	345	28	control	control	NN
cord-271094-utpg9p5u	345	29	and	and	CC
cord-271094-utpg9p5u	345	30	measurement	measurement	NN
cord-271094-utpg9p5u	345	31	model	model	NN
cord-271094-utpg9p5u	345	32	.	.	.
cord-271094-utpg9p5u	346	1	These	these	DT
cord-271094-utpg9p5u	346	2	components	component	NNS
cord-271094-utpg9p5u	346	3	can	can	MD
cord-271094-utpg9p5u	346	4	be	be	VB
cord-271094-utpg9p5u	346	5	deduced	deduce	VBN
cord-271094-utpg9p5u	346	6	from	from	IN
cord-271094-utpg9p5u	346	7	the	the	DT
cord-271094-utpg9p5u	346	8	analysis	analysis	NN
cord-271094-utpg9p5u	346	9	of	of	IN
cord-271094-utpg9p5u	346	10	the	the	DT
cord-271094-utpg9p5u	346	11	results	result	NNS
cord-271094-utpg9p5u	346	12	:	:	:
cord-271094-utpg9p5u	346	13	III	III	NNP
cord-271094-utpg9p5u	346	14	.	.	.
cord-271094-utpg9p5u	347	1	The	the	DT
cord-271094-utpg9p5u	347	2	knowledge	knowledge	NN
cord-271094-utpg9p5u	347	3	and	and	CC
cord-271094-utpg9p5u	347	4	management	management	NN
cord-271094-utpg9p5u	347	5	of	of	IN
cord-271094-utpg9p5u	347	6	the	the	DT
cord-271094-utpg9p5u	347	7	technology	technology	NN
cord-271094-utpg9p5u	347	8	on	on	IN
cord-271094-utpg9p5u	347	9	which	which	WDT
cord-271094-utpg9p5u	347	10	SEO	SEO	NNP
cord-271094-utpg9p5u	347	11	and	and	CC
cord-271094-utpg9p5u	347	12	SEM	SEM	NNP
cord-271094-utpg9p5u	347	13	techniques	technique	NNS
cord-271094-utpg9p5u	347	14	are	be	VBP
cord-271094-utpg9p5u	347	15	based	base	VBN
cord-271094-utpg9p5u	347	16	,	,	,
cord-271094-utpg9p5u	347	17	influenced	influence	VBN
cord-271094-utpg9p5u	347	18	by	by	IN
cord-271094-utpg9p5u	347	19	the	the	DT
cord-271094-utpg9p5u	347	20	application	application	NN
cord-271094-utpg9p5u	347	21	of	of	IN
cord-271094-utpg9p5u	347	22	keyword	keyword	NN
cord-271094-utpg9p5u	347	23	search	search	NN
cord-271094-utpg9p5u	347	24	algorithms	algorithm	NNS
cord-271094-utpg9p5u	347	25	in	in	IN
cord-271094-utpg9p5u	347	26	search	search	NN
cord-271094-utpg9p5u	347	27	engines	engine	NNS
cord-271094-utpg9p5u	347	28	,	,	,
cord-271094-utpg9p5u	347	29	and	and	CC
cord-271094-utpg9p5u	347	30	,	,	,
cord-271094-utpg9p5u	347	31	in	in	IN
cord-271094-utpg9p5u	347	32	general	general	JJ
cord-271094-utpg9p5u	347	33	,	,	,
cord-271094-utpg9p5u	347	34	by	by	IN
cord-271094-utpg9p5u	347	35	the	the	DT
cord-271094-utpg9p5u	347	36	Internet	internet	NN
cord-271094-utpg9p5u	347	37	ecosystem	ecosystem	NN
cord-271094-utpg9p5u	347	38	.	.	.
cord-271094-utpg9p5u	348	1	The	the	DT
cord-271094-utpg9p5u	348	2	fact	fact	NN
cord-271094-utpg9p5u	348	3	that	that	IN
cord-271094-utpg9p5u	348	4	PPs	pp	NNS
cord-271094-utpg9p5u	348	5	obtain	obtain	VBP
cord-271094-utpg9p5u	348	6	a	a	DT
cord-271094-utpg9p5u	348	7	competitive	competitive	JJ
cord-271094-utpg9p5u	348	8	advantage	advantage	NN
cord-271094-utpg9p5u	348	9	in	in	IN
cord-271094-utpg9p5u	348	10	the	the	DT
cord-271094-utpg9p5u	348	11	efficient	efficient	JJ
cord-271094-utpg9p5u	348	12	application	application	NN
cord-271094-utpg9p5u	348	13	of	of	IN
cord-271094-utpg9p5u	348	14	DIM	dim	JJ
cord-271094-utpg9p5u	348	15	techniques	technique	NNS
cord-271094-utpg9p5u	348	16	with	with	IN
cord-271094-utpg9p5u	348	17	respect	respect	NN
cord-271094-utpg9p5u	348	18	to	to	IN
cord-271094-utpg9p5u	348	19	CM	CM	NNP
cord-271094-utpg9p5u	348	20	indicates	indicate	VBZ
cord-271094-utpg9p5u	348	21	a	a	DT
cord-271094-utpg9p5u	348	22	better	well	JJR
cord-271094-utpg9p5u	348	23	management	management	NN
cord-271094-utpg9p5u	348	24	knowledge	knowledge	NN
cord-271094-utpg9p5u	348	25	of	of	IN
cord-271094-utpg9p5u	348	26	DIM	dim	JJ
cord-271094-utpg9p5u	348	27	techniques	technique	NNS
cord-271094-utpg9p5u	348	28	and	and	CC
cord-271094-utpg9p5u	348	29	,	,	,
cord-271094-utpg9p5u	348	30	therefore	therefore	RB
cord-271094-utpg9p5u	348	31	,	,	,
cord-271094-utpg9p5u	348	32	their	-PRON-	PRP$
cord-271094-utpg9p5u	348	33	better	well	JJR
cord-271094-utpg9p5u	348	34	application	application	NN
cord-271094-utpg9p5u	348	35	.	.	.
cord-271094-utpg9p5u	349	1	It	-PRON-	PRP
cord-271094-utpg9p5u	349	2	is	be	VBZ
cord-271094-utpg9p5u	349	3	known	know	VBN
cord-271094-utpg9p5u	349	4	that	that	IN
cord-271094-utpg9p5u	349	5	innovation	innovation	NN
cord-271094-utpg9p5u	349	6	and	and	CC
cord-271094-utpg9p5u	349	7	technology	technology	NN
cord-271094-utpg9p5u	349	8	adoption	adoption	NN
cord-271094-utpg9p5u	349	9	,	,	,
cord-271094-utpg9p5u	349	10	unlike	unlike	IN
cord-271094-utpg9p5u	349	11	other	other	JJ
cord-271094-utpg9p5u	349	12	sectors	sector	NNS
cord-271094-utpg9p5u	349	13	,	,	,
cord-271094-utpg9p5u	349	14	has	have	VBZ
cord-271094-utpg9p5u	349	15	never	never	RB
cord-271094-utpg9p5u	349	16	been	be	VBN
cord-271094-utpg9p5u	349	17	one	one	CD
cord-271094-utpg9p5u	349	18	of	of	IN
cord-271094-utpg9p5u	349	19	the	the	DT
cord-271094-utpg9p5u	349	20	main	main	JJ
cord-271094-utpg9p5u	349	21	assets	asset	NNS
cord-271094-utpg9p5u	349	22	of	of	IN
cord-271094-utpg9p5u	349	23	traditional	traditional	JJ
cord-271094-utpg9p5u	349	24	retailing	retailing	NN
cord-271094-utpg9p5u	349	25	(	(	-LRB-
cord-271094-utpg9p5u	349	26	now	now	RB
cord-271094-utpg9p5u	349	27	CM	CM	NNP
cord-271094-utpg9p5u	349	28	)	)	-RRB-
cord-271094-utpg9p5u	349	29	,	,	,
cord-271094-utpg9p5u	349	30	greatly	greatly	RB
cord-271094-utpg9p5u	349	31	influenced	influence	VBN
cord-271094-utpg9p5u	349	32	by	by	IN
cord-271094-utpg9p5u	349	33	its	-PRON-	PRP$
cord-271094-utpg9p5u	349	34	strong	strong	JJ
cord-271094-utpg9p5u	349	35	investments	investment	NNS
cord-271094-utpg9p5u	349	36	in	in	IN
cord-271094-utpg9p5u	349	37	infrastructure	infrastructure	NN
cord-271094-utpg9p5u	349	38	and	and	CC
cord-271094-utpg9p5u	349	39	direct	direct	JJ
cord-271094-utpg9p5u	349	40	customer	customer	NN
cord-271094-utpg9p5u	349	41	service	service	NN
cord-271094-utpg9p5u	349	42	through	through	IN
cord-271094-utpg9p5u	349	43	people	people	NNS
cord-271094-utpg9p5u	349	44	.	.	.
cord-271094-utpg9p5u	350	1	This	this	DT
cord-271094-utpg9p5u	350	2	attitude	attitude	NN
cord-271094-utpg9p5u	350	3	of	of	IN
cord-271094-utpg9p5u	350	4	departure	departure	NN
cord-271094-utpg9p5u	350	5	has	have	VBZ
cord-271094-utpg9p5u	350	6	influenced	influence	VBN
cord-271094-utpg9p5u	350	7	a	a	DT
cord-271094-utpg9p5u	350	8	lower	low	JJR
cord-271094-utpg9p5u	350	9	initial	initial	JJ
cord-271094-utpg9p5u	350	10	predisposition	predisposition	NN
cord-271094-utpg9p5u	350	11	to	to	IN
cord-271094-utpg9p5u	350	12	investment	investment	NN
cord-271094-utpg9p5u	350	13	in	in	IN
cord-271094-utpg9p5u	350	14	technology	technology	NN
cord-271094-utpg9p5u	350	15	applicable	applicable	JJ
cord-271094-utpg9p5u	350	16	to	to	IN
cord-271094-utpg9p5u	350	17	e	e	NN
cord-271094-utpg9p5u	350	18	-	-	NN
cord-271094-utpg9p5u	350	19	commerce	commerce	NN
cord-271094-utpg9p5u	350	20	in	in	IN
cord-271094-utpg9p5u	350	21	professional	professional	JJ
cord-271094-utpg9p5u	350	22	profiles	profile	NNS
cord-271094-utpg9p5u	350	23	capable	capable	JJ
cord-271094-utpg9p5u	350	24	of	of	IN
cord-271094-utpg9p5u	350	25	applying	apply	VBG
cord-271094-utpg9p5u	350	26	it	-PRON-	PRP
cord-271094-utpg9p5u	350	27	and	and	CC
cord-271094-utpg9p5u	350	28	in	in	IN
cord-271094-utpg9p5u	350	29	digital	digital	JJ
cord-271094-utpg9p5u	350	30	marketing	marketing	NN
cord-271094-utpg9p5u	350	31	budgets	budget	NNS
cord-271094-utpg9p5u	350	32	assigned	assign	VBN
cord-271094-utpg9p5u	350	33	for	for	IN
cord-271094-utpg9p5u	350	34	this	this	DT
cord-271094-utpg9p5u	350	35	purpose	purpose	NN
cord-271094-utpg9p5u	350	36	.	.	.
cord-271094-utpg9p5u	351	1	VI	VI	NNP
cord-271094-utpg9p5u	351	2	.	.	.
cord-271094-utpg9p5u	352	1	The	the	DT
cord-271094-utpg9p5u	352	2	opportunity	opportunity	NN
cord-271094-utpg9p5u	352	3	cost	cost	NN
cord-271094-utpg9p5u	352	4	derived	derive	VBN
cord-271094-utpg9p5u	352	5	from	from	IN
cord-271094-utpg9p5u	352	6	market	market	NN
cord-271094-utpg9p5u	352	7	entry	entry	NN
cord-271094-utpg9p5u	352	8	.	.	.
cord-271094-utpg9p5u	353	1	The	the	DT
cord-271094-utpg9p5u	353	2	PP	PP	NNP
cord-271094-utpg9p5u	353	3	boosted	boost	VBD
cord-271094-utpg9p5u	353	4	ecommerce	ecommerce	NN
cord-271094-utpg9p5u	353	5	,	,	,
cord-271094-utpg9p5u	353	6	to	to	TO
cord-271094-utpg9p5u	353	7	which	which	WDT
cord-271094-utpg9p5u	353	8	the	the	DT
cord-271094-utpg9p5u	353	9	CMs	cm	NNS
cord-271094-utpg9p5u	353	10	joined	join	VBD
cord-271094-utpg9p5u	353	11	some	some	DT
cord-271094-utpg9p5u	353	12	time	time	NN
cord-271094-utpg9p5u	353	13	later	later	RB
cord-271094-utpg9p5u	353	14	.	.	.
cord-271094-utpg9p5u	354	1	Although	although	IN
cord-271094-utpg9p5u	354	2	the	the	DT
cord-271094-utpg9p5u	354	3	study	study	NN
cord-271094-utpg9p5u	354	4	presents	present	VBZ
cord-271094-utpg9p5u	354	5	a	a	DT
cord-271094-utpg9p5u	354	6	time	time	NN
cord-271094-utpg9p5u	354	7	horizon	horizon	NN
cord-271094-utpg9p5u	354	8	of	of	IN
cord-271094-utpg9p5u	354	9	six	six	CD
cord-271094-utpg9p5u	354	10	years	year	NNS
cord-271094-utpg9p5u	354	11	of	of	IN
cord-271094-utpg9p5u	354	12	e	e	NN
cord-271094-utpg9p5u	354	13	-	-	NN
cord-271094-utpg9p5u	354	14	commerce	commerce	NN
cord-271094-utpg9p5u	354	15	activity	activity	NN
cord-271094-utpg9p5u	354	16	,	,	,
cord-271094-utpg9p5u	354	17	the	the	DT
cord-271094-utpg9p5u	354	18	commitment	commitment	NN
cord-271094-utpg9p5u	354	19	of	of	IN
cord-271094-utpg9p5u	354	20	companies	company	NNS
cord-271094-utpg9p5u	354	21	in	in	IN
cord-271094-utpg9p5u	354	22	terms	term	NNS
cord-271094-utpg9p5u	354	23	of	of	IN
cord-271094-utpg9p5u	354	24	investment	investment	NN
cord-271094-utpg9p5u	354	25	in	in	IN
cord-271094-utpg9p5u	354	26	SEO	SEO	NNP
cord-271094-utpg9p5u	354	27	and	and	CC
cord-271094-utpg9p5u	354	28	SEM	SEM	NNP
cord-271094-utpg9p5u	354	29	positioning	positioning	NN
cord-271094-utpg9p5u	354	30	has	have	VBZ
cord-271094-utpg9p5u	354	31	been	be	VBN
cord-271094-utpg9p5u	354	32	uneven	uneven	JJ
cord-271094-utpg9p5u	354	33	.	.	.
cord-271094-utpg9p5u	355	1	Our	-PRON-	PRP$
cord-271094-utpg9p5u	355	2	conjecture	conjecture	NN
cord-271094-utpg9p5u	355	3	is	be	VBZ
cord-271094-utpg9p5u	355	4	that	that	IN
cord-271094-utpg9p5u	355	5	this	this	DT
cord-271094-utpg9p5u	355	6	is	be	VBZ
cord-271094-utpg9p5u	355	7	due	due	JJ
cord-271094-utpg9p5u	355	8	to	to	IN
cord-271094-utpg9p5u	355	9	the	the	DT
cord-271094-utpg9p5u	355	10	need	need	NN
cord-271094-utpg9p5u	355	11	to	to	TO
cord-271094-utpg9p5u	355	12	apply	apply	VB
cord-271094-utpg9p5u	355	13	applicable	applicable	JJ
cord-271094-utpg9p5u	355	14	resources	resource	NNS
cord-271094-utpg9p5u	355	15	and	and	CC
cord-271094-utpg9p5u	355	16	the	the	DT
cord-271094-utpg9p5u	355	17	slowness	slowness	NN
cord-271094-utpg9p5u	355	18	with	with	IN
cord-271094-utpg9p5u	355	19	which	which	WDT
cord-271094-utpg9p5u	355	20	SEO	seo	NN
cord-271094-utpg9p5u	355	21	investments	investment	NNS
cord-271094-utpg9p5u	355	22	begin	begin	VBP
cord-271094-utpg9p5u	355	23	to	to	TO
cord-271094-utpg9p5u	355	24	deliver	deliver	VB
cord-271094-utpg9p5u	355	25	results	result	NNS
cord-271094-utpg9p5u	355	26	.	.	.
cord-271094-utpg9p5u	356	1	While	while	IN
cord-271094-utpg9p5u	356	2	PPs	pp	NNS
cord-271094-utpg9p5u	356	3	have	have	VBP
cord-271094-utpg9p5u	356	4	been	be	VBN
cord-271094-utpg9p5u	356	5	very	very	RB
cord-271094-utpg9p5u	356	6	clear	clear	JJ
cord-271094-utpg9p5u	356	7	from	from	IN
cord-271094-utpg9p5u	356	8	the	the	DT
cord-271094-utpg9p5u	356	9	beginning	beginning	NN
cord-271094-utpg9p5u	356	10	that	that	IN
cord-271094-utpg9p5u	356	11	positioning	position	VBG
cord-271094-utpg9p5u	356	12	keywords	keyword	NNS
cord-271094-utpg9p5u	356	13	through	through	IN
cord-271094-utpg9p5u	356	14	content	content	NN
cord-271094-utpg9p5u	356	15	is	be	VBZ
cord-271094-utpg9p5u	356	16	crucial	crucial	JJ
cord-271094-utpg9p5u	356	17	for	for	IN
cord-271094-utpg9p5u	356	18	the	the	DT
cord-271094-utpg9p5u	356	19	future	future	JJ
cord-271094-utpg9p5u	356	20	development	development	NN
cord-271094-utpg9p5u	356	21	of	of	IN
cord-271094-utpg9p5u	356	22	e	e	NN
cord-271094-utpg9p5u	356	23	-	-	NN
cord-271094-utpg9p5u	356	24	commerce	commerce	NN
cord-271094-utpg9p5u	356	25	in	in	IN
cord-271094-utpg9p5u	356	26	terms	term	NNS
cord-271094-utpg9p5u	356	27	of	of	IN
cord-271094-utpg9p5u	356	28	opportunity	opportunity	NN
cord-271094-utpg9p5u	356	29	cost	cost	NN
cord-271094-utpg9p5u	356	30	,	,	,
cord-271094-utpg9p5u	356	31	the	the	DT
cord-271094-utpg9p5u	356	32	BMs	BMs	NNPS
cord-271094-utpg9p5u	356	33	have	have	VBP
cord-271094-utpg9p5u	356	34	been	be	VBN
cord-271094-utpg9p5u	356	35	slow	slow	JJ
cord-271094-utpg9p5u	356	36	to	to	TO
cord-271094-utpg9p5u	356	37	understand	understand	VB
cord-271094-utpg9p5u	356	38	the	the	DT
cord-271094-utpg9p5u	356	39	process	process	NN
cord-271094-utpg9p5u	356	40	of	of	IN
cord-271094-utpg9p5u	356	41	the	the	DT
cord-271094-utpg9p5u	356	42	accumulating	accumulate	VBG
cord-271094-utpg9p5u	356	43	value	value	NN
cord-271094-utpg9p5u	356	44	of	of	IN
cord-271094-utpg9p5u	356	45	marketing	marketing	NN
cord-271094-utpg9p5u	356	46	(	(	-LRB-
cord-271094-utpg9p5u	356	47	in	in	IN
cord-271094-utpg9p5u	356	48	number	number	NN
cord-271094-utpg9p5u	356	49	,	,	,
cord-271094-utpg9p5u	356	50	type	type	NN
cord-271094-utpg9p5u	356	51	,	,	,
cord-271094-utpg9p5u	356	52	and	and	CC
cord-271094-utpg9p5u	356	53	position	position	NN
cord-271094-utpg9p5u	356	54	of	of	IN
cord-271094-utpg9p5u	356	55	keywords	keyword	NNS
cord-271094-utpg9p5u	356	56	in	in	IN
cord-271094-utpg9p5u	356	57	search	search	NN
cord-271094-utpg9p5u	356	58	engines	engine	NNS
cord-271094-utpg9p5u	356	59	)	)	-RRB-
cord-271094-utpg9p5u	356	60	.	.	.
cord-271094-utpg9p5u	357	1	The	the	DT
cord-271094-utpg9p5u	357	2	fact	fact	NN
cord-271094-utpg9p5u	357	3	that	that	IN
cord-271094-utpg9p5u	357	4	in	in	IN
cord-271094-utpg9p5u	357	5	the	the	DT
cord-271094-utpg9p5u	357	6	US	US	NNP
cord-271094-utpg9p5u	357	7	and	and	CC
cord-271094-utpg9p5u	357	8	the	the	DT
cord-271094-utpg9p5u	357	9	UK	UK	NNP
cord-271094-utpg9p5u	357	10	(	(	-LRB-
cord-271094-utpg9p5u	357	11	markets	market	NNS
cord-271094-utpg9p5u	357	12	with	with	IN
cord-271094-utpg9p5u	357	13	a	a	DT
cord-271094-utpg9p5u	357	14	higher	high	JJR
cord-271094-utpg9p5u	357	15	e	e	NN
cord-271094-utpg9p5u	357	16	-	-	JJ
cord-271094-utpg9p5u	357	17	commerce	commerce	JJ
cord-271094-utpg9p5u	357	18	penetration	penetration	NN
cord-271094-utpg9p5u	357	19	rate	rate	NN
cord-271094-utpg9p5u	357	20	)	)	-RRB-
cord-271094-utpg9p5u	357	21	,	,	,
cord-271094-utpg9p5u	357	22	this	this	DT
cord-271094-utpg9p5u	357	23	fact	fact	NN
cord-271094-utpg9p5u	357	24	is	be	VBZ
cord-271094-utpg9p5u	357	25	more	more	RBR
cord-271094-utpg9p5u	357	26	present	present	JJ
cord-271094-utpg9p5u	357	27	confirms	confirm	VBZ
cord-271094-utpg9p5u	357	28	this	this	DT
cord-271094-utpg9p5u	357	29	opportunity	opportunity	NN
cord-271094-utpg9p5u	357	30	cost	cost	NN
cord-271094-utpg9p5u	357	31	.	.	.
cord-271094-utpg9p5u	358	1	V.	V.	NNP
cord-271094-utpg9p5u	359	1	The	the	DT
cord-271094-utpg9p5u	359	2	strategy	strategy	NN
cord-271094-utpg9p5u	359	3	of	of	IN
cord-271094-utpg9p5u	359	4	customer	customer	NN
cord-271094-utpg9p5u	359	5	management	management	NN
cord-271094-utpg9p5u	359	6	by	by	IN
cord-271094-utpg9p5u	359	7	marketing	marketing	NN
cord-271094-utpg9p5u	359	8	managers	manager	NNS
cord-271094-utpg9p5u	359	9	in	in	IN
cord-271094-utpg9p5u	359	10	the	the	DT
cord-271094-utpg9p5u	359	11	application	application	NN
cord-271094-utpg9p5u	359	12	of	of	IN
cord-271094-utpg9p5u	359	13	DIM	dim	JJ
cord-271094-utpg9p5u	359	14	techniques	technique	NNS
cord-271094-utpg9p5u	359	15	has	have	VBZ
cord-271094-utpg9p5u	359	16	been	be	VBN
cord-271094-utpg9p5u	359	17	unequal	unequal	JJ
cord-271094-utpg9p5u	359	18	between	between	IN
cord-271094-utpg9p5u	359	19	CMs	cm	NNS
cord-271094-utpg9p5u	359	20	and	and	CC
cord-271094-utpg9p5u	359	21	PPs	pp	NNS
cord-271094-utpg9p5u	359	22	.	.	.
cord-271094-utpg9p5u	360	1	In	in	IN
cord-271094-utpg9p5u	360	2	the	the	DT
cord-271094-utpg9p5u	360	3	case	case	NN
cord-271094-utpg9p5u	360	4	of	of	IN
cord-271094-utpg9p5u	360	5	PP	PP	NNP
cord-271094-utpg9p5u	360	6	,	,	,
cord-271094-utpg9p5u	360	7	and	and	CC
cord-271094-utpg9p5u	360	8	in	in	IN
cord-271094-utpg9p5u	360	9	a	a	DT
cord-271094-utpg9p5u	360	10	very	very	RB
cord-271094-utpg9p5u	360	11	special	special	JJ
cord-271094-utpg9p5u	360	12	way	way	NN
cord-271094-utpg9p5u	360	13	in	in	IN
cord-271094-utpg9p5u	360	14	the	the	DT
cord-271094-utpg9p5u	360	15	case	case	NN
cord-271094-utpg9p5u	360	16	of	of	IN
cord-271094-utpg9p5u	360	17	Amazon	Amazon	NNP
cord-271094-utpg9p5u	360	18	,	,	,
cord-271094-utpg9p5u	360	19	its	-PRON-	PRP$
cord-271094-utpg9p5u	360	20	tendency	tendency	NN
cord-271094-utpg9p5u	360	21	has	have	VBZ
cord-271094-utpg9p5u	360	22	been	be	VBN
cord-271094-utpg9p5u	360	23	to	to	TO
cord-271094-utpg9p5u	360	24	push	push	VB
cord-271094-utpg9p5u	360	25	the	the	DT
cord-271094-utpg9p5u	360	26	client	client	NN
cord-271094-utpg9p5u	360	27	towards	towards	IN
cord-271094-utpg9p5u	360	28	more	more	RBR
cord-271094-utpg9p5u	360	29	advanced	advanced	JJ
cord-271094-utpg9p5u	360	30	stages	stage	NNS
cord-271094-utpg9p5u	360	31	(	(	-LRB-
cord-271094-utpg9p5u	360	32	which	which	WDT
cord-271094-utpg9p5u	360	33	is	be	VBZ
cord-271094-utpg9p5u	360	34	reflected	reflect	VBN
cord-271094-utpg9p5u	360	35	in	in	IN
cord-271094-utpg9p5u	360	36	a	a	DT
cord-271094-utpg9p5u	360	37	high	high	JJ
cord-271094-utpg9p5u	360	38	but	but	CC
cord-271094-utpg9p5u	360	39	efficient	efficient	JJ
cord-271094-utpg9p5u	360	40	cost	cost	NN
cord-271094-utpg9p5u	360	41	per	per	IN
cord-271094-utpg9p5u	360	42	visit	visit	NN
cord-271094-utpg9p5u	360	43	)	)	-RRB-
cord-271094-utpg9p5u	360	44	:	:	:
cord-271094-utpg9p5u	360	45	action	action	NN
cord-271094-utpg9p5u	360	46	and	and	CC
cord-271094-utpg9p5u	360	47	loyalty	loyalty	NN
cord-271094-utpg9p5u	360	48	influencing	influence	VBG
cord-271094-utpg9p5u	360	49	the	the	DT
cord-271094-utpg9p5u	360	50	generation	generation	NN
cord-271094-utpg9p5u	360	51	of	of	IN
cord-271094-utpg9p5u	360	52	customer	customer	NN
cord-271094-utpg9p5u	360	53	databases	database	NNS
cord-271094-utpg9p5u	360	54	,	,	,
cord-271094-utpg9p5u	360	55	repetition	repetition	NN
cord-271094-utpg9p5u	360	56	of	of	IN
cord-271094-utpg9p5u	360	57	purchase	purchase	NN
cord-271094-utpg9p5u	360	58	,	,	,
cord-271094-utpg9p5u	360	59	increase	increase	VB
cord-271094-utpg9p5u	360	60	in	in	IN
cord-271094-utpg9p5u	360	61	average	average	JJ
cord-271094-utpg9p5u	360	62	value	value	NN
cord-271094-utpg9p5u	360	63	per	per	IN
cord-271094-utpg9p5u	360	64	purchase	purchase	NN
cord-271094-utpg9p5u	360	65	,	,	,
cord-271094-utpg9p5u	360	66	and	and	CC
cord-271094-utpg9p5u	360	67	recommendation	recommendation	NN
cord-271094-utpg9p5u	360	68	to	to	IN
cord-271094-utpg9p5u	360	69	third	third	JJ
cord-271094-utpg9p5u	360	70	parties	party	NNS
cord-271094-utpg9p5u	360	71	.	.	.
cord-271094-utpg9p5u	361	1	These	these	DT
cord-271094-utpg9p5u	361	2	are	be	VBP
cord-271094-utpg9p5u	361	3	strategies	strategy	NNS
cord-271094-utpg9p5u	361	4	and	and	CC
cord-271094-utpg9p5u	361	5	processes	process	NNS
cord-271094-utpg9p5u	361	6	that	that	WDT
cord-271094-utpg9p5u	361	7	are	be	VBP
cord-271094-utpg9p5u	361	8	very	very	RB
cord-271094-utpg9p5u	361	9	present	present	JJ
cord-271094-utpg9p5u	361	10	in	in	IN
cord-271094-utpg9p5u	361	11	direct	direct	JJ
cord-271094-utpg9p5u	361	12	sales	sale	NNS
cord-271094-utpg9p5u	361	13	.	.	.
cord-271094-utpg9p5u	362	1	In	in	IN
cord-271094-utpg9p5u	362	2	contrast	contrast	NN
cord-271094-utpg9p5u	362	3	,	,	,
cord-271094-utpg9p5u	362	4	physical	physical	JJ
cord-271094-utpg9p5u	362	5	retailers	retailer	NNS
cord-271094-utpg9p5u	362	6	(	(	-LRB-
cord-271094-utpg9p5u	362	7	present	present	JJ
cord-271094-utpg9p5u	362	8	in	in	IN
cord-271094-utpg9p5u	362	9	the	the	DT
cord-271094-utpg9p5u	362	10	study	study	NN
cord-271094-utpg9p5u	362	11	through	through	IN
cord-271094-utpg9p5u	362	12	the	the	DT
cord-271094-utpg9p5u	362	13	CM	cm	NN
cord-271094-utpg9p5u	362	14	)	)	-RRB-
cord-271094-utpg9p5u	362	15	seem	seem	VBP
cord-271094-utpg9p5u	362	16	to	to	TO
cord-271094-utpg9p5u	362	17	have	have	VB
cord-271094-utpg9p5u	362	18	chosen	choose	VBN
cord-271094-utpg9p5u	362	19	to	to	TO
cord-271094-utpg9p5u	362	20	replicate	replicate	VB
cord-271094-utpg9p5u	362	21	themselves	-PRON-	PRP
cord-271094-utpg9p5u	362	22	on	on	IN
cord-271094-utpg9p5u	362	23	the	the	DT
cord-271094-utpg9p5u	362	24	internet	internet	NN
cord-271094-utpg9p5u	362	25	through	through	IN
cord-271094-utpg9p5u	362	26	ecommerce	ecommerce	NN
cord-271094-utpg9p5u	362	27	using	use	VBG
cord-271094-utpg9p5u	362	28	the	the	DT
cord-271094-utpg9p5u	362	29	strategy	strategy	NN
cord-271094-utpg9p5u	362	30	followed	follow	VBN
cord-271094-utpg9p5u	362	31	in	in	IN
cord-271094-utpg9p5u	362	32	physical	physical	JJ
cord-271094-utpg9p5u	362	33	commerce	commerce	NN
cord-271094-utpg9p5u	362	34	in	in	IN
cord-271094-utpg9p5u	362	35	order	order	NN
cord-271094-utpg9p5u	362	36	to	to	TO
cord-271094-utpg9p5u	362	37	influence	influence	VB
cord-271094-utpg9p5u	362	38	the	the	DT
cord-271094-utpg9p5u	362	39	attraction	attraction	NN
cord-271094-utpg9p5u	362	40	of	of	IN
cord-271094-utpg9p5u	362	41	clients	client	NNS
cord-271094-utpg9p5u	362	42	and	and	CC
cord-271094-utpg9p5u	362	43	to	to	TO
cord-271094-utpg9p5u	362	44	influence	influence	VB
cord-271094-utpg9p5u	362	45	sales	sale	NNS
cord-271094-utpg9p5u	362	46	.	.	.
cord-271094-utpg9p5u	363	1	Both	both	DT
cord-271094-utpg9p5u	363	2	behaviors	behavior	NNS
cord-271094-utpg9p5u	363	3	(	(	-LRB-
cord-271094-utpg9p5u	363	4	PP	PP	NNP
cord-271094-utpg9p5u	363	5	versus	versus	IN
cord-271094-utpg9p5u	363	6	CM	CM	NNP
cord-271094-utpg9p5u	363	7	)	)	-RRB-
cord-271094-utpg9p5u	363	8	have	have	VBP
cord-271094-utpg9p5u	363	9	a	a	DT
cord-271094-utpg9p5u	363	10	direct	direct	JJ
cord-271094-utpg9p5u	363	11	impact	impact	NN
cord-271094-utpg9p5u	363	12	on	on	IN
cord-271094-utpg9p5u	363	13	the	the	DT
cord-271094-utpg9p5u	363	14	way	way	NN
cord-271094-utpg9p5u	363	15	in	in	IN
cord-271094-utpg9p5u	363	16	which	which	WDT
cord-271094-utpg9p5u	363	17	the	the	DT
cord-271094-utpg9p5u	363	18	DIM	dim	NN
cord-271094-utpg9p5u	363	19	is	be	VBZ
cord-271094-utpg9p5u	363	20	set	set	VBN
cord-271094-utpg9p5u	363	21	up	up	RP
cord-271094-utpg9p5u	363	22	.	.	.
cord-271094-utpg9p5u	364	1	Appendix	Appendix	NNP
cord-271094-utpg9p5u	364	2	C	C	NNP
cord-271094-utpg9p5u	364	3	presents	present	VBZ
cord-271094-utpg9p5u	364	4	the	the	DT
cord-271094-utpg9p5u	364	5	global	global	JJ
cord-271094-utpg9p5u	364	6	perspective	perspective	NN
cord-271094-utpg9p5u	364	7	of	of	IN
cord-271094-utpg9p5u	364	8	economic	economic	JJ
cord-271094-utpg9p5u	364	9	performance	performance	NN
cord-271094-utpg9p5u	364	10	of	of	IN
cord-271094-utpg9p5u	364	11	DIM	dim	JJ
cord-271094-utpg9p5u	364	12	implementation	implementation	NN
cord-271094-utpg9p5u	364	13	.	.	.
cord-271094-utpg9p5u	365	1	The	the	DT
cord-271094-utpg9p5u	365	2	optimization	optimization	NN
cord-271094-utpg9p5u	365	3	of	of	IN
cord-271094-utpg9p5u	365	4	investment	investment	NN
cord-271094-utpg9p5u	365	5	(	(	-LRB-
cord-271094-utpg9p5u	365	6	in	in	IN
cord-271094-utpg9p5u	365	7	terms	term	NNS
cord-271094-utpg9p5u	365	8	of	of	IN
cord-271094-utpg9p5u	365	9	marketing	marketing	NN
cord-271094-utpg9p5u	365	10	)	)	-RRB-
cord-271094-utpg9p5u	365	11	or	or	CC
cord-271094-utpg9p5u	365	12	cost	cost	VBN
cord-271094-utpg9p5u	365	13	(	(	-LRB-
cord-271094-utpg9p5u	365	14	in	in	IN
cord-271094-utpg9p5u	365	15	economic	economic	JJ
cord-271094-utpg9p5u	365	16	terms	term	NNS
cord-271094-utpg9p5u	365	17	)	)	-RRB-
cord-271094-utpg9p5u	365	18	of	of	IN
cord-271094-utpg9p5u	365	19	marketing	marketing	NN
cord-271094-utpg9p5u	365	20	actions	action	NNS
cord-271094-utpg9p5u	365	21	based	base	VBN
cord-271094-utpg9p5u	365	22	on	on	IN
cord-271094-utpg9p5u	365	23	the	the	DT
cord-271094-utpg9p5u	365	24	established	establish	VBN
cord-271094-utpg9p5u	365	25	objectives	objective	NNS
cord-271094-utpg9p5u	365	26	of	of	IN
cord-271094-utpg9p5u	365	27	the	the	DT
cord-271094-utpg9p5u	365	28	firm	firm	NN
cord-271094-utpg9p5u	365	29	is	be	VBZ
cord-271094-utpg9p5u	365	30	one	one	CD
cord-271094-utpg9p5u	365	31	of	of	IN
cord-271094-utpg9p5u	365	32	the	the	DT
cord-271094-utpg9p5u	365	33	main	main	JJ
cord-271094-utpg9p5u	365	34	concerns	concern	NNS
cord-271094-utpg9p5u	365	35	of	of	IN
cord-271094-utpg9p5u	365	36	marketing	marketing	NN
cord-271094-utpg9p5u	365	37	managers	manager	NNS
cord-271094-utpg9p5u	365	38	.	.	.
cord-271094-utpg9p5u	366	1	In	in	IN
cord-271094-utpg9p5u	366	2	fact	fact	NN
cord-271094-utpg9p5u	366	3	,	,	,
cord-271094-utpg9p5u	366	4	good	good	JJ
cord-271094-utpg9p5u	366	5	professional	professional	JJ
cord-271094-utpg9p5u	366	6	marketing	marketing	NN
cord-271094-utpg9p5u	366	7	practice	practice	NN
cord-271094-utpg9p5u	366	8	is	be	VBZ
cord-271094-utpg9p5u	366	9	often	often	RB
cord-271094-utpg9p5u	366	10	associated	associate	VBN
cord-271094-utpg9p5u	366	11	with	with	IN
cord-271094-utpg9p5u	366	12	its	-PRON-	PRP$
cord-271094-utpg9p5u	366	13	efficacy	efficacy	NN
cord-271094-utpg9p5u	366	14	(	(	-LRB-
cord-271094-utpg9p5u	366	15	achievement	achievement	NN
cord-271094-utpg9p5u	366	16	of	of	IN
cord-271094-utpg9p5u	366	17	objectives	objective	NNS
cord-271094-utpg9p5u	366	18	,	,	,
cord-271094-utpg9p5u	366	19	mainly	mainly	RB
cord-271094-utpg9p5u	366	20	sales	sale	NNS
cord-271094-utpg9p5u	366	21	,	,	,
cord-271094-utpg9p5u	366	22	regardless	regardless	RB
cord-271094-utpg9p5u	366	23	of	of	IN
cord-271094-utpg9p5u	366	24	cost	cost	NN
cord-271094-utpg9p5u	366	25	)	)	-RRB-
cord-271094-utpg9p5u	366	26	and	and	CC
cord-271094-utpg9p5u	366	27	efficiency	efficiency	NN
cord-271094-utpg9p5u	366	28	(	(	-LRB-
cord-271094-utpg9p5u	366	29	in	in	IN
cord-271094-utpg9p5u	366	30	terms	term	NNS
cord-271094-utpg9p5u	366	31	of	of	IN
cord-271094-utpg9p5u	366	32	the	the	DT
cord-271094-utpg9p5u	366	33	relationship	relationship	NN
cord-271094-utpg9p5u	366	34	between	between	IN
cord-271094-utpg9p5u	366	35	costs	cost	NNS
cord-271094-utpg9p5u	366	36	and	and	CC
cord-271094-utpg9p5u	366	37	results	result	NNS
cord-271094-utpg9p5u	366	38	)	)	-RRB-
cord-271094-utpg9p5u	366	39	.	.	.
cord-271094-utpg9p5u	367	1	This	this	DT
cord-271094-utpg9p5u	367	2	study	study	NN
cord-271094-utpg9p5u	367	3	provides	provide	VBZ
cord-271094-utpg9p5u	367	4	new	new	JJ
cord-271094-utpg9p5u	367	5	information	information	NN
cord-271094-utpg9p5u	367	6	and	and	CC
cord-271094-utpg9p5u	367	7	raises	raise	VBZ
cord-271094-utpg9p5u	367	8	questions	question	NNS
cord-271094-utpg9p5u	367	9	for	for	IN
cord-271094-utpg9p5u	367	10	reflection	reflection	NN
cord-271094-utpg9p5u	367	11	for	for	IN
cord-271094-utpg9p5u	367	12	marketing	marketing	NN
cord-271094-utpg9p5u	367	13	professionals	professional	NNS
cord-271094-utpg9p5u	367	14	regarding	regard	VBG
cord-271094-utpg9p5u	367	15	the	the	DT
cord-271094-utpg9p5u	367	16	following	follow	VBG
cord-271094-utpg9p5u	367	17	issues	issue	NNS
cord-271094-utpg9p5u	367	18	:	:	:
cord-271094-utpg9p5u	367	19	I.	i.	NN
cord-271094-utpg9p5u	367	20	DIM	dim	NN
cord-271094-utpg9p5u	367	21	is	be	VBZ
cord-271094-utpg9p5u	367	22	explored	explore	VBN
cord-271094-utpg9p5u	367	23	and	and	CC
cord-271094-utpg9p5u	367	24	focuses	focus	VBZ
cord-271094-utpg9p5u	367	25	on	on	IN
cord-271094-utpg9p5u	367	26	two	two	CD
cord-271094-utpg9p5u	367	27	of	of	IN
cord-271094-utpg9p5u	367	28	its	-PRON-	PRP$
cord-271094-utpg9p5u	367	29	key	key	JJ
cord-271094-utpg9p5u	367	30	techniques	technique	NNS
cord-271094-utpg9p5u	367	31	:	:	:
cord-271094-utpg9p5u	367	32	SEO	SEO	NNP
cord-271094-utpg9p5u	367	33	and	and	CC
cord-271094-utpg9p5u	367	34	SEM	SEM	NNP
cord-271094-utpg9p5u	367	35	.	.	.
cord-271094-utpg9p5u	368	1	This	this	DT
cord-271094-utpg9p5u	368	2	analysis	analysis	NN
cord-271094-utpg9p5u	368	3	allows	allow	VBZ
cord-271094-utpg9p5u	368	4	a	a	DT
cord-271094-utpg9p5u	368	5	comparative	comparative	JJ
cord-271094-utpg9p5u	368	6	description	description	NN
cord-271094-utpg9p5u	368	7	of	of	IN
cord-271094-utpg9p5u	368	8	the	the	DT
cord-271094-utpg9p5u	368	9	market	market	NN
cord-271094-utpg9p5u	368	10	situation	situation	NN
cord-271094-utpg9p5u	368	11	of	of	IN
cord-271094-utpg9p5u	368	12	the	the	DT
cord-271094-utpg9p5u	368	13	countries	country	NNS
cord-271094-utpg9p5u	368	14	included	include	VBN
cord-271094-utpg9p5u	368	15	in	in	IN
cord-271094-utpg9p5u	368	16	the	the	DT
cord-271094-utpg9p5u	368	17	study	study	NN
cord-271094-utpg9p5u	368	18	.	.	.
cord-271094-utpg9p5u	369	1	It	-PRON-	PRP
cord-271094-utpg9p5u	369	2	offers	offer	VBZ
cord-271094-utpg9p5u	369	3	,	,	,
cord-271094-utpg9p5u	369	4	in	in	IN
cord-271094-utpg9p5u	369	5	this	this	DT
cord-271094-utpg9p5u	369	6	sense	sense	NN
cord-271094-utpg9p5u	369	7	,	,	,
cord-271094-utpg9p5u	369	8	an	an	DT
cord-271094-utpg9p5u	369	9	intentional	intentional	JJ
cord-271094-utpg9p5u	369	10	outlook	outlook	NN
cord-271094-utpg9p5u	369	11	based	base	VBN
cord-271094-utpg9p5u	369	12	on	on	IN
cord-271094-utpg9p5u	369	13	data	datum	NNS
cord-271094-utpg9p5u	369	14	on	on	IN
cord-271094-utpg9p5u	369	15	the	the	DT
cord-271094-utpg9p5u	369	16	situation	situation	NN
cord-271094-utpg9p5u	369	17	of	of	IN
cord-271094-utpg9p5u	369	18	grocery	grocery	NN
cord-271094-utpg9p5u	369	19	e	e	NN
cord-271094-utpg9p5u	369	20	-	-	NN
cord-271094-utpg9p5u	369	21	marketing	marketing	NN
cord-271094-utpg9p5u	369	22	in	in	IN
cord-271094-utpg9p5u	369	23	general	general	JJ
cord-271094-utpg9p5u	369	24	and	and	CC
cord-271094-utpg9p5u	369	25	on	on	IN
cord-271094-utpg9p5u	369	26	the	the	DT
cord-271094-utpg9p5u	369	27	situation	situation	NN
cord-271094-utpg9p5u	369	28	of	of	IN
cord-271094-utpg9p5u	369	29	the	the	DT
cord-271094-utpg9p5u	369	30	DIM	dim	NN
cord-271094-utpg9p5u	369	31	in	in	IN
cord-271094-utpg9p5u	369	32	particular	particular	JJ
cord-271094-utpg9p5u	369	33	.	.	.
cord-271094-utpg9p5u	370	1	II	II	NNP
cord-271094-utpg9p5u	370	2	.	.	.
cord-271094-utpg9p5u	371	1	A	a	DT
cord-271094-utpg9p5u	371	2	reflection	reflection	NN
cord-271094-utpg9p5u	371	3	on	on	IN
cord-271094-utpg9p5u	371	4	decision	decision	NN
cord-271094-utpg9p5u	371	5	making	make	VBG
cord-271094-utpg9p5u	371	6	in	in	IN
cord-271094-utpg9p5u	371	7	marketing	marketing	NN
cord-271094-utpg9p5u	371	8	in	in	IN
cord-271094-utpg9p5u	371	9	DIM	dim	NN
cord-271094-utpg9p5u	371	10	and	and	CC
cord-271094-utpg9p5u	371	11	its	-PRON-	PRP$
cord-271094-utpg9p5u	371	12	future	future	JJ
cord-271094-utpg9p5u	371	13	impact	impact	NN
cord-271094-utpg9p5u	371	14	can	can	MD
cord-271094-utpg9p5u	371	15	serve	serve	VB
cord-271094-utpg9p5u	371	16	as	as	IN
cord-271094-utpg9p5u	371	17	a	a	DT
cord-271094-utpg9p5u	371	18	reference	reference	NN
cord-271094-utpg9p5u	371	19	to	to	IN
cord-271094-utpg9p5u	371	20	markets	market	NNS
cord-271094-utpg9p5u	371	21	with	with	IN
cord-271094-utpg9p5u	371	22	lower	low	JJR
cord-271094-utpg9p5u	371	23	levels	level	NNS
cord-271094-utpg9p5u	371	24	of	of	IN
cord-271094-utpg9p5u	371	25	development	development	NN
cord-271094-utpg9p5u	371	26	.	.	.
cord-271094-utpg9p5u	372	1	III	III	NNP
cord-271094-utpg9p5u	372	2	.	.	.
cord-271094-utpg9p5u	373	1	The	the	DT
cord-271094-utpg9p5u	373	2	need	need	NN
cord-271094-utpg9p5u	373	3	to	to	TO
cord-271094-utpg9p5u	373	4	apply	apply	VB
cord-271094-utpg9p5u	373	5	analytical	analytical	JJ
cord-271094-utpg9p5u	373	6	models	model	NNS
cord-271094-utpg9p5u	373	7	of	of	IN
cord-271094-utpg9p5u	373	8	econometric	econometric	JJ
cord-271094-utpg9p5u	373	9	control	control	NN
cord-271094-utpg9p5u	373	10	of	of	IN
cord-271094-utpg9p5u	373	11	investment	investment	NN
cord-271094-utpg9p5u	373	12	in	in	IN
cord-271094-utpg9p5u	373	13	DIM	dim	NN
cord-271094-utpg9p5u	373	14	,	,	,
cord-271094-utpg9p5u	373	15	based	base	VBN
cord-271094-utpg9p5u	373	16	on	on	IN
cord-271094-utpg9p5u	373	17	the	the	DT
cord-271094-utpg9p5u	373	18	large	large	JJ
cord-271094-utpg9p5u	373	19	amount	amount	NN
cord-271094-utpg9p5u	373	20	of	of	IN
cord-271094-utpg9p5u	373	21	data	datum	NNS
cord-271094-utpg9p5u	373	22	available	available	JJ
cord-271094-utpg9p5u	373	23	,	,	,
cord-271094-utpg9p5u	373	24	and	and	CC
cord-271094-utpg9p5u	373	25	proposes	propose	VBZ
cord-271094-utpg9p5u	373	26	a	a	DT
cord-271094-utpg9p5u	373	27	specific	specific	JJ
cord-271094-utpg9p5u	373	28	model	model	NN
cord-271094-utpg9p5u	373	29	of	of	IN
cord-271094-utpg9p5u	373	30	marginalist	marginalist	NNP
cord-271094-utpg9p5u	373	31	analysis	analysis	NN
cord-271094-utpg9p5u	373	32	,	,	,
cord-271094-utpg9p5u	373	33	which	which	WDT
cord-271094-utpg9p5u	373	34	is	be	VBZ
cord-271094-utpg9p5u	373	35	replicable	replicable	JJ
cord-271094-utpg9p5u	373	36	by	by	IN
cord-271094-utpg9p5u	373	37	the	the	DT
cord-271094-utpg9p5u	373	38	company	company	NN
cord-271094-utpg9p5u	373	39	.	.	.
cord-271094-utpg9p5u	374	1	IV	IV	NNP
cord-271094-utpg9p5u	374	2	.	.	.
cord-271094-utpg9p5u	375	1	The	the	DT
cord-271094-utpg9p5u	375	2	study	study	NN
cord-271094-utpg9p5u	375	3	is	be	VBZ
cord-271094-utpg9p5u	375	4	based	base	VBN
cord-271094-utpg9p5u	375	5	on	on	IN
cord-271094-utpg9p5u	375	6	professional	professional	JJ
cord-271094-utpg9p5u	375	7	tools	tool	NNS
cord-271094-utpg9p5u	375	8	and	and	CC
cord-271094-utpg9p5u	375	9	databases	database	NNS
cord-271094-utpg9p5u	375	10	(	(	-LRB-
cord-271094-utpg9p5u	375	11	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	375	12	,	,	,
cord-271094-utpg9p5u	375	13	LZ	LZ	NNP
cord-271094-utpg9p5u	375	14	Retailytics	Retailytics	NNP
cord-271094-utpg9p5u	375	15	,	,	,
cord-271094-utpg9p5u	375	16	and	and	CC
cord-271094-utpg9p5u	375	17	EcommerceDB	EcommerceDB	NNP
cord-271094-utpg9p5u	375	18	)	)	-RRB-
cord-271094-utpg9p5u	375	19	;	;	:
cord-271094-utpg9p5u	375	20	in	in	IN
cord-271094-utpg9p5u	375	21	this	this	DT
cord-271094-utpg9p5u	375	22	same	same	JJ
cord-271094-utpg9p5u	375	23	sense	sense	NN
cord-271094-utpg9p5u	375	24	,	,	,
cord-271094-utpg9p5u	375	25	it	-PRON-	PRP
cord-271094-utpg9p5u	375	26	highlights	highlight	VBZ
cord-271094-utpg9p5u	375	27	the	the	DT
cord-271094-utpg9p5u	375	28	functionality	functionality	NN
cord-271094-utpg9p5u	375	29	of	of	IN
cord-271094-utpg9p5u	375	30	these	these	DT
cord-271094-utpg9p5u	375	31	solutions	solution	NNS
cord-271094-utpg9p5u	375	32	and	and	CC
cord-271094-utpg9p5u	375	33	proposes	propose	VBZ
cord-271094-utpg9p5u	375	34	their	-PRON-	PRP$
cord-271094-utpg9p5u	375	35	use	use	NN
cord-271094-utpg9p5u	375	36	through	through	IN
cord-271094-utpg9p5u	375	37	this	this	DT
cord-271094-utpg9p5u	375	38	research	research	NN
cord-271094-utpg9p5u	375	39	design	design	NN
cord-271094-utpg9p5u	375	40	.	.	.
cord-271094-utpg9p5u	376	1	V.	V.	NNP
cord-271094-utpg9p5u	376	2	From	from	IN
cord-271094-utpg9p5u	376	3	the	the	DT
cord-271094-utpg9p5u	376	4	theoretical	theoretical	JJ
cord-271094-utpg9p5u	376	5	questions	question	NNS
cord-271094-utpg9p5u	376	6	outlined	outline	VBN
cord-271094-utpg9p5u	376	7	in	in	IN
cord-271094-utpg9p5u	376	8	the	the	DT
cord-271094-utpg9p5u	376	9	previous	previous	JJ
cord-271094-utpg9p5u	376	10	point	point	NN
cord-271094-utpg9p5u	376	11	,	,	,
cord-271094-utpg9p5u	376	12	conclusions	conclusion	NNS
cord-271094-utpg9p5u	376	13	of	of	IN
cord-271094-utpg9p5u	376	14	application	application	NN
cord-271094-utpg9p5u	376	15	in	in	IN
cord-271094-utpg9p5u	376	16	business	business	NN
cord-271094-utpg9p5u	376	17	praxis	praxis	NNP
cord-271094-utpg9p5u	376	18	can	can	MD
cord-271094-utpg9p5u	376	19	be	be	VB
cord-271094-utpg9p5u	376	20	derived	derive	VBN
cord-271094-utpg9p5u	376	21	,	,	,
cord-271094-utpg9p5u	376	22	due	due	IN
cord-271094-utpg9p5u	376	23	to	to	IN
cord-271094-utpg9p5u	376	24	the	the	DT
cord-271094-utpg9p5u	376	25	novelty	novelty	NN
cord-271094-utpg9p5u	376	26	of	of	IN
cord-271094-utpg9p5u	376	27	the	the	DT
cord-271094-utpg9p5u	376	28	study	study	NN
cord-271094-utpg9p5u	376	29	and	and	CC
cord-271094-utpg9p5u	376	30	its	-PRON-	PRP$
cord-271094-utpg9p5u	376	31	own	own	JJ
cord-271094-utpg9p5u	376	32	foundation	foundation	NN
cord-271094-utpg9p5u	376	33	in	in	IN
cord-271094-utpg9p5u	376	34	business	business	NN
cord-271094-utpg9p5u	376	35	reality	reality	NN
cord-271094-utpg9p5u	376	36	.	.	.
cord-271094-utpg9p5u	377	1	Deductible	deductible	JJ
cord-271094-utpg9p5u	377	2	management	management	NN
cord-271094-utpg9p5u	377	3	implications	implication	NNS
cord-271094-utpg9p5u	377	4	of	of	IN
cord-271094-utpg9p5u	377	5	this	this	DT
cord-271094-utpg9p5u	377	6	research	research	NN
cord-271094-utpg9p5u	377	7	are	be	VBP
cord-271094-utpg9p5u	377	8	issues	issue	NNS
cord-271094-utpg9p5u	377	9	such	such	JJ
cord-271094-utpg9p5u	377	10	as	as	IN
cord-271094-utpg9p5u	377	11	:	:	:
cord-271094-utpg9p5u	377	12	a.	a.	NN
cord-271094-utpg9p5u	378	1	The	the	DT
cord-271094-utpg9p5u	378	2	company	company	NN
cord-271094-utpg9p5u	378	3	's	's	POS
cord-271094-utpg9p5u	378	4	disposition	disposition	NN
cord-271094-utpg9p5u	378	5	of	of	IN
cord-271094-utpg9p5u	378	6	the	the	DT
cord-271094-utpg9p5u	378	7	appropriate	appropriate	JJ
cord-271094-utpg9p5u	378	8	planning	planning	NN
cord-271094-utpg9p5u	378	9	and	and	CC
cord-271094-utpg9p5u	378	10	control	control	NN
cord-271094-utpg9p5u	378	11	tools	tool	NNS
cord-271094-utpg9p5u	378	12	of	of	IN
cord-271094-utpg9p5u	378	13	DIM	dim	NN
cord-271094-utpg9p5u	378	14	.	.	.
cord-271094-utpg9p5u	379	1	b.	b.	NNP
cord-271094-utpg9p5u	380	1	The	the	DT
cord-271094-utpg9p5u	380	2	recruiting	recruiting	NN
cord-271094-utpg9p5u	380	3	of	of	IN
cord-271094-utpg9p5u	380	4	professional	professional	JJ
cord-271094-utpg9p5u	380	5	people	people	NNS
cord-271094-utpg9p5u	380	6	(	(	-LRB-
cord-271094-utpg9p5u	380	7	internal	internal	JJ
cord-271094-utpg9p5u	380	8	or	or	CC
cord-271094-utpg9p5u	380	9	external	external	JJ
cord-271094-utpg9p5u	380	10	)	)	-RRB-
cord-271094-utpg9p5u	380	11	capable	capable	JJ
cord-271094-utpg9p5u	380	12	of	of	IN
cord-271094-utpg9p5u	380	13	optimizing	optimize	VBG
cord-271094-utpg9p5u	380	14	investments	investment	NNS
cord-271094-utpg9p5u	380	15	in	in	IN
cord-271094-utpg9p5u	380	16	SEO	SEO	NNP
cord-271094-utpg9p5u	380	17	and	and	CC
cord-271094-utpg9p5u	380	18	SEM	SEM	NNP
cord-271094-utpg9p5u	380	19	.	.	.
cord-271094-utpg9p5u	381	1	c.	c.	NNP
cord-271094-utpg9p5u	382	1	The	the	DT
cord-271094-utpg9p5u	382	2	importance	importance	NN
cord-271094-utpg9p5u	382	3	of	of	IN
cord-271094-utpg9p5u	382	4	considering	consider	VBG
cord-271094-utpg9p5u	382	5	the	the	DT
cord-271094-utpg9p5u	382	6	opportunity	opportunity	NN
cord-271094-utpg9p5u	382	7	cost	cost	NN
cord-271094-utpg9p5u	382	8	that	that	WDT
cord-271094-utpg9p5u	382	9	can	can	MD
cord-271094-utpg9p5u	382	10	be	be	VB
cord-271094-utpg9p5u	382	11	derived	derive	VBN
cord-271094-utpg9p5u	382	12	from	from	IN
cord-271094-utpg9p5u	382	13	highlighted	highlight	VBN
cord-271094-utpg9p5u	382	14	positions	position	NNS
cord-271094-utpg9p5u	382	15	in	in	IN
cord-271094-utpg9p5u	382	16	web	web	NN
cord-271094-utpg9p5u	382	17	search	search	NN
cord-271094-utpg9p5u	382	18	engines	engine	NNS
cord-271094-utpg9p5u	382	19	and	and	CC
cord-271094-utpg9p5u	382	20	their	-PRON-	PRP$
cord-271094-utpg9p5u	382	21	subsequent	subsequent	JJ
cord-271094-utpg9p5u	382	22	generated	generate	VBN
cord-271094-utpg9p5u	382	23	access	access	NN
cord-271094-utpg9p5u	382	24	to	to	IN
cord-271094-utpg9p5u	382	25	e	e	NN
cord-271094-utpg9p5u	382	26	-	-	NN
cord-271094-utpg9p5u	382	27	commerce	commerce	NN
cord-271094-utpg9p5u	382	28	.	.	.
cord-271094-utpg9p5u	383	1	d.	d.	NNP
cord-271094-utpg9p5u	384	1	The	the	DT
cord-271094-utpg9p5u	384	2	need	need	NN
cord-271094-utpg9p5u	384	3	for	for	IN
cord-271094-utpg9p5u	384	4	managers	manager	NNS
cord-271094-utpg9p5u	384	5	of	of	IN
cord-271094-utpg9p5u	384	6	the	the	DT
cord-271094-utpg9p5u	384	7	e	e	NN
cord-271094-utpg9p5u	384	8	-	-	NN
cord-271094-utpg9p5u	384	9	commerce	commerce	NN
cord-271094-utpg9p5u	384	10	portals	portal	NNS
cord-271094-utpg9p5u	384	11	to	to	TO
cord-271094-utpg9p5u	384	12	have	have	VB
cord-271094-utpg9p5u	384	13	a	a	DT
cord-271094-utpg9p5u	384	14	clear	clear	JJ
cord-271094-utpg9p5u	384	15	,	,	,
cord-271094-utpg9p5u	384	16	strategic	strategic	JJ
cord-271094-utpg9p5u	384	17	focus	focus	NN
cord-271094-utpg9p5u	384	18	on	on	IN
cord-271094-utpg9p5u	384	19	the	the	DT
cord-271094-utpg9p5u	384	20	part	part	NN
cord-271094-utpg9p5u	384	21	of	of	IN
cord-271094-utpg9p5u	384	22	the	the	DT
cord-271094-utpg9p5u	384	23	conversion	conversion	NN
cord-271094-utpg9p5u	384	24	of	of	IN
cord-271094-utpg9p5u	384	25	generated	generate	VBN
cord-271094-utpg9p5u	384	26	website	website	NN
cord-271094-utpg9p5u	384	27	visits	visit	NNS
cord-271094-utpg9p5u	384	28	into	into	IN
cord-271094-utpg9p5u	384	29	sales	sale	NNS
cord-271094-utpg9p5u	384	30	.	.	.
cord-271094-utpg9p5u	385	1	e.	e.	NNP
cord-271094-utpg9p5u	386	1	The	the	DT
cord-271094-utpg9p5u	386	2	interest	interest	NN
cord-271094-utpg9p5u	386	3	in	in	IN
cord-271094-utpg9p5u	386	4	generating	generate	VBG
cord-271094-utpg9p5u	386	5	customer	customer	NN
cord-271094-utpg9p5u	386	6	databases	database	NNS
cord-271094-utpg9p5u	386	7	from	from	IN
cord-271094-utpg9p5u	386	8	which	which	WDT
cord-271094-utpg9p5u	386	9	to	to	TO
cord-271094-utpg9p5u	386	10	establish	establish	VB
cord-271094-utpg9p5u	386	11	direct	direct	JJ
cord-271094-utpg9p5u	386	12	relationships	relationship	NNS
cord-271094-utpg9p5u	386	13	with	with	IN
cord-271094-utpg9p5u	386	14	customers	customer	NNS
cord-271094-utpg9p5u	386	15	.	.	.
cord-271094-utpg9p5u	387	1	VI	VI	NNP
cord-271094-utpg9p5u	387	2	.	.	.
cord-271094-utpg9p5u	388	1	The	the	DT
cord-271094-utpg9p5u	388	2	model	model	NN
cord-271094-utpg9p5u	388	3	can	can	MD
cord-271094-utpg9p5u	388	4	serve	serve	VB
cord-271094-utpg9p5u	388	5	as	as	IN
cord-271094-utpg9p5u	388	6	a	a	DT
cord-271094-utpg9p5u	388	7	starting	starting	NN
cord-271094-utpg9p5u	388	8	point	point	NN
cord-271094-utpg9p5u	388	9	for	for	IN
cord-271094-utpg9p5u	388	10	software	software	NN
cord-271094-utpg9p5u	388	11	development	development	NN
cord-271094-utpg9p5u	388	12	A.	a.	NN
cord-271094-utpg9p5u	388	13	Erdmann	Erdmann	NNP
cord-271094-utpg9p5u	388	14	and	and	CC
cord-271094-utpg9p5u	388	15	J.M.	J.M.	NNP
cord-271094-utpg9p5u	388	16	Ponzoa	Ponzoa	NNP
cord-271094-utpg9p5u	388	17	Technological	Technological	NNP
cord-271094-utpg9p5u	388	18	Forecasting	Forecasting	NNP
cord-271094-utpg9p5u	388	19	&	&	CC
cord-271094-utpg9p5u	388	20	Social	Social	NNP
cord-271094-utpg9p5u	388	21	Change	Change	NNP
cord-271094-utpg9p5u	388	22	162	162	CD
cord-271094-utpg9p5u	388	23	(	(	-LRB-
cord-271094-utpg9p5u	388	24	2021	2021	CD
cord-271094-utpg9p5u	388	25	)	)	-RRB-
cord-271094-utpg9p5u	388	26	120373	120373	CD
cord-271094-utpg9p5u	388	27	companies	company	NNS
cord-271094-utpg9p5u	388	28	,	,	,
cord-271094-utpg9p5u	388	29	in	in	IN
cord-271094-utpg9p5u	388	30	a	a	DT
cord-271094-utpg9p5u	388	31	complementary	complementary	JJ
cord-271094-utpg9p5u	388	32	way	way	NN
cord-271094-utpg9p5u	388	33	to	to	IN
cord-271094-utpg9p5u	388	34	the	the	DT
cord-271094-utpg9p5u	388	35	metrics	metric	NNS
cord-271094-utpg9p5u	388	36	that	that	WDT
cord-271094-utpg9p5u	388	37	are	be	VBP
cord-271094-utpg9p5u	388	38	already	already	RB
cord-271094-utpg9p5u	388	39	provided	provide	VBN
cord-271094-utpg9p5u	388	40	,	,	,
cord-271094-utpg9p5u	388	41	allowing	allow	VBG
cord-271094-utpg9p5u	388	42	to	to	TO
cord-271094-utpg9p5u	388	43	facilitate	facilitate	VB
cord-271094-utpg9p5u	388	44	cost	cost	NN
cord-271094-utpg9p5u	388	45	-	-	HYPH
cord-271094-utpg9p5u	388	46	dynamic	dynamic	JJ
cord-271094-utpg9p5u	388	47	DIM	dim	NN
cord-271094-utpg9p5u	388	48	readjustment	readjustment	NN
cord-271094-utpg9p5u	388	49	solutions	solution	NNS
cord-271094-utpg9p5u	388	50	.	.	.
cord-271094-utpg9p5u	389	1	One	one	CD
cord-271094-utpg9p5u	389	2	of	of	IN
cord-271094-utpg9p5u	389	3	the	the	DT
cord-271094-utpg9p5u	389	4	main	main	JJ
cord-271094-utpg9p5u	389	5	limitations	limitation	NNS
cord-271094-utpg9p5u	389	6	of	of	IN
cord-271094-utpg9p5u	389	7	the	the	DT
cord-271094-utpg9p5u	389	8	study	study	NN
cord-271094-utpg9p5u	389	9	is	be	VBZ
cord-271094-utpg9p5u	389	10	of	of	IN
cord-271094-utpg9p5u	389	11	technical	technical	JJ
cord-271094-utpg9p5u	389	12	origin	origin	NN
cord-271094-utpg9p5u	389	13	.	.	.
cord-271094-utpg9p5u	390	1	The	the	DT
cord-271094-utpg9p5u	390	2	use	use	NN
cord-271094-utpg9p5u	390	3	of	of	IN
cord-271094-utpg9p5u	390	4	external	external	JJ
cord-271094-utpg9p5u	390	5	databases	database	NNS
cord-271094-utpg9p5u	390	6	to	to	IN
cord-271094-utpg9p5u	390	7	the	the	DT
cord-271094-utpg9p5u	390	8	data	datum	NNS
cord-271094-utpg9p5u	390	9	sources	source	NNS
cord-271094-utpg9p5u	390	10	of	of	IN
cord-271094-utpg9p5u	390	11	the	the	DT
cord-271094-utpg9p5u	390	12	companies	company	NNS
cord-271094-utpg9p5u	390	13	included	include	VBN
cord-271094-utpg9p5u	390	14	in	in	IN
cord-271094-utpg9p5u	390	15	the	the	DT
cord-271094-utpg9p5u	390	16	study	study	NN
cord-271094-utpg9p5u	390	17	may	may	MD
cord-271094-utpg9p5u	390	18	introduce	introduce	VB
cord-271094-utpg9p5u	390	19	error	error	NN
cord-271094-utpg9p5u	390	20	margins	margin	NNS
cord-271094-utpg9p5u	390	21	between	between	IN
cord-271094-utpg9p5u	390	22	the	the	DT
cord-271094-utpg9p5u	390	23	actual	actual	JJ
cord-271094-utpg9p5u	390	24	data	datum	NNS
cord-271094-utpg9p5u	390	25	and	and	CC
cord-271094-utpg9p5u	390	26	those	those	DT
cord-271094-utpg9p5u	390	27	recorded	record	VBN
cord-271094-utpg9p5u	390	28	by	by	IN
cord-271094-utpg9p5u	390	29	the	the	DT
cord-271094-utpg9p5u	390	30	tracking	tracking	NN
cord-271094-utpg9p5u	390	31	tools	tool	NNS
cord-271094-utpg9p5u	390	32	(	(	-LRB-
cord-271094-utpg9p5u	390	33	SEMrush	SEMrush	NNS
cord-271094-utpg9p5u	390	34	in	in	IN
cord-271094-utpg9p5u	390	35	this	this	DT
cord-271094-utpg9p5u	390	36	study	study	NN
cord-271094-utpg9p5u	390	37	)	)	-RRB-
cord-271094-utpg9p5u	390	38	.	.	.
cord-271094-utpg9p5u	391	1	According	accord	VBG
cord-271094-utpg9p5u	391	2	to	to	IN
cord-271094-utpg9p5u	391	3	information	information	NN
cord-271094-utpg9p5u	391	4	provided	provide	VBN
cord-271094-utpg9p5u	391	5	by	by	IN
cord-271094-utpg9p5u	391	6	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	391	7	(	(	-LRB-
cord-271094-utpg9p5u	391	8	2019	2019	CD
cord-271094-utpg9p5u	391	9	)	)	-RRB-
cord-271094-utpg9p5u	391	10	,	,	,
cord-271094-utpg9p5u	391	11	there	there	EX
cord-271094-utpg9p5u	391	12	are	be	VBP
cord-271094-utpg9p5u	391	13	differences	difference	NNS
cord-271094-utpg9p5u	391	14	between	between	IN
cord-271094-utpg9p5u	391	15	information	information	NN
cord-271094-utpg9p5u	391	16	registered	register	VBN
cord-271094-utpg9p5u	391	17	by	by	IN
cord-271094-utpg9p5u	391	18	the	the	DT
cord-271094-utpg9p5u	391	19	tool	tool	NN
cord-271094-utpg9p5u	391	20	when	when	WRB
cord-271094-utpg9p5u	391	21	processing	process	VBG
cord-271094-utpg9p5u	391	22	millions	million	NNS
cord-271094-utpg9p5u	391	23	of	of	IN
cord-271094-utpg9p5u	391	24	network	network	NN
cord-271094-utpg9p5u	391	25	interactions	interaction	NNS
cord-271094-utpg9p5u	391	26	and	and	CC
cord-271094-utpg9p5u	391	27	the	the	DT
cord-271094-utpg9p5u	391	28	interactions	interaction	NNS
cord-271094-utpg9p5u	391	29	registered	register	VBN
cord-271094-utpg9p5u	391	30	on	on	IN
cord-271094-utpg9p5u	391	31	the	the	DT
cord-271094-utpg9p5u	391	32	server	server	NN
cord-271094-utpg9p5u	391	33	itself	-PRON-	PRP
cord-271094-utpg9p5u	391	34	,	,	,
cord-271094-utpg9p5u	391	35	which	which	WDT
cord-271094-utpg9p5u	391	36	hosts	host	VBZ
cord-271094-utpg9p5u	391	37	the	the	DT
cord-271094-utpg9p5u	391	38	web	web	NN
cord-271094-utpg9p5u	391	39	(	(	-LRB-
cord-271094-utpg9p5u	391	40	the	the	DT
cord-271094-utpg9p5u	391	41	computer	computer	NN
cord-271094-utpg9p5u	391	42	code	code	NN
cord-271094-utpg9p5u	391	43	)	)	-RRB-
cord-271094-utpg9p5u	391	44	that	that	WDT
cord-271094-utpg9p5u	391	45	supports	support	VBZ
cord-271094-utpg9p5u	391	46	the	the	DT
cord-271094-utpg9p5u	391	47	e	e	NN
cord-271094-utpg9p5u	391	48	-	-	NN
cord-271094-utpg9p5u	391	49	commerce	commerce	NN
cord-271094-utpg9p5u	391	50	.	.	.
cord-271094-utpg9p5u	392	1	However	however	RB
cord-271094-utpg9p5u	392	2	,	,	,
cord-271094-utpg9p5u	392	3	since	since	IN
cord-271094-utpg9p5u	392	4	it	-PRON-	PRP
cord-271094-utpg9p5u	392	5	is	be	VBZ
cord-271094-utpg9p5u	392	6	such	such	PDT
cord-271094-utpg9p5u	392	7	a	a	DT
cord-271094-utpg9p5u	392	8	high	high	JJ
cord-271094-utpg9p5u	392	9	volume	volume	NN
cord-271094-utpg9p5u	392	10	of	of	IN
cord-271094-utpg9p5u	392	11	information	information	NN
cord-271094-utpg9p5u	392	12	,	,	,
cord-271094-utpg9p5u	392	13	and	and	CC
cord-271094-utpg9p5u	392	14	without	without	IN
cord-271094-utpg9p5u	392	15	being	be	VBG
cord-271094-utpg9p5u	392	16	able	able	JJ
cord-271094-utpg9p5u	392	17	to	to	TO
cord-271094-utpg9p5u	392	18	verify	verify	VB
cord-271094-utpg9p5u	392	19	the	the	DT
cord-271094-utpg9p5u	392	20	difference	difference	NN
cord-271094-utpg9p5u	392	21	between	between	IN
cord-271094-utpg9p5u	392	22	one	one	CD
cord-271094-utpg9p5u	392	23	data	data	NN
cord-271094-utpg9p5u	392	24	source	source	NN
cord-271094-utpg9p5u	392	25	and	and	CC
cord-271094-utpg9p5u	392	26	another	another	DT
cord-271094-utpg9p5u	392	27	in	in	IN
cord-271094-utpg9p5u	392	28	this	this	DT
cord-271094-utpg9p5u	392	29	research	research	NN
cord-271094-utpg9p5u	392	30	,	,	,
cord-271094-utpg9p5u	392	31	a	a	DT
cord-271094-utpg9p5u	392	32	very	very	RB
cord-271094-utpg9p5u	392	33	high	high	JJ
cord-271094-utpg9p5u	392	34	level	level	NN
cord-271094-utpg9p5u	392	35	of	of	IN
cord-271094-utpg9p5u	392	36	statistical	statistical	JJ
cord-271094-utpg9p5u	392	37	validity	validity	NN
cord-271094-utpg9p5u	392	38	is	be	VBZ
cord-271094-utpg9p5u	392	39	assumed	assume	VBN
cord-271094-utpg9p5u	392	40	without	without	IN
cord-271094-utpg9p5u	392	41	indecency	indecency	NN
cord-271094-utpg9p5u	392	42	,	,	,
cord-271094-utpg9p5u	392	43	or	or	CC
cord-271094-utpg9p5u	392	44	with	with	IN
cord-271094-utpg9p5u	392	45	minimal	minimal	JJ
cord-271094-utpg9p5u	392	46	impact	impact	NN
cord-271094-utpg9p5u	392	47	on	on	IN
cord-271094-utpg9p5u	392	48	the	the	DT
cord-271094-utpg9p5u	392	49	results	result	NNS
cord-271094-utpg9p5u	392	50	.	.	.
cord-271094-utpg9p5u	393	1	The	the	DT
cord-271094-utpg9p5u	393	2	data	datum	NNS
cord-271094-utpg9p5u	393	3	provided	provide	VBD
cord-271094-utpg9p5u	393	4	and	and	CC
cord-271094-utpg9p5u	393	5	used	use	VBD
cord-271094-utpg9p5u	393	6	to	to	TO
cord-271094-utpg9p5u	393	7	identify	identify	VB
cord-271094-utpg9p5u	393	8	e	e	NN
cord-271094-utpg9p5u	393	9	-	-	NN
cord-271094-utpg9p5u	393	10	commerce	commerce	NN
cord-271094-utpg9p5u	393	11	sales	sale	NNS
cord-271094-utpg9p5u	393	12	volume	volume	NN
cord-271094-utpg9p5u	393	13	and	and	CC
cord-271094-utpg9p5u	393	14	the	the	DT
cord-271094-utpg9p5u	393	15	market	market	NN
cord-271094-utpg9p5u	393	16	share	share	NN
cord-271094-utpg9p5u	393	17	of	of	IN
cord-271094-utpg9p5u	393	18	grocery	grocery	NN
cord-271094-utpg9p5u	393	19	e	e	NN
cord-271094-utpg9p5u	393	20	-	-	NN
cord-271094-utpg9p5u	393	21	commerce	commerce	NN
cord-271094-utpg9p5u	393	22	come	come	VBN
cord-271094-utpg9p5u	393	23	from	from	IN
cord-271094-utpg9p5u	393	24	different	different	JJ
cord-271094-utpg9p5u	393	25	sources	source	NNS
cord-271094-utpg9p5u	393	26	for	for	IN
cord-271094-utpg9p5u	393	27	the	the	DT
cord-271094-utpg9p5u	393	28	European	european	JJ
cord-271094-utpg9p5u	393	29	(	(	-LRB-
cord-271094-utpg9p5u	393	30	LZRetailytics	lzretailytic	NNS
cord-271094-utpg9p5u	393	31	,	,	,
cord-271094-utpg9p5u	393	32	2019	2019	CD
cord-271094-utpg9p5u	393	33	)	)	-RRB-
cord-271094-utpg9p5u	393	34	and	and	CC
cord-271094-utpg9p5u	393	35	American	American	NNP
cord-271094-utpg9p5u	393	36	(	(	-LRB-
cord-271094-utpg9p5u	393	37	EcommerceDB	EcommerceDB	NNP
cord-271094-utpg9p5u	393	38	,	,	,
cord-271094-utpg9p5u	393	39	2019	2019	CD
cord-271094-utpg9p5u	393	40	)	)	-RRB-
cord-271094-utpg9p5u	393	41	market	market	NN
cord-271094-utpg9p5u	393	42	.	.	.
cord-271094-utpg9p5u	394	1	Both	both	DT
cord-271094-utpg9p5u	394	2	databases	database	NNS
cord-271094-utpg9p5u	394	3	are	be	VBP
cord-271094-utpg9p5u	394	4	based	base	VBN
cord-271094-utpg9p5u	394	5	on	on	IN
cord-271094-utpg9p5u	394	6	obtaining	obtain	VBG
cord-271094-utpg9p5u	394	7	information	information	NN
cord-271094-utpg9p5u	394	8	through	through	IN
cord-271094-utpg9p5u	394	9	annual	annual	JJ
cord-271094-utpg9p5u	394	10	reports	report	NNS
cord-271094-utpg9p5u	394	11	from	from	IN
cord-271094-utpg9p5u	394	12	retailers	retailer	NNS
cord-271094-utpg9p5u	394	13	and	and	CC
cord-271094-utpg9p5u	394	14	e	e	NN
cord-271094-utpg9p5u	394	15	-	-	NN
cord-271094-utpg9p5u	394	16	commerce	commerce	NN
cord-271094-utpg9p5u	394	17	and	and	CC
cord-271094-utpg9p5u	394	18	may	may	MD
cord-271094-utpg9p5u	394	19	apply	apply	VB
cord-271094-utpg9p5u	394	20	a	a	DT
cord-271094-utpg9p5u	394	21	broader	broad	JJR
cord-271094-utpg9p5u	394	22	or	or	CC
cord-271094-utpg9p5u	394	23	narrower	narrow	JJR
cord-271094-utpg9p5u	394	24	market	market	NN
cord-271094-utpg9p5u	394	25	definition	definition	NN
cord-271094-utpg9p5u	394	26	.	.	.
cord-271094-utpg9p5u	395	1	While	while	IN
cord-271094-utpg9p5u	395	2	this	this	DT
cord-271094-utpg9p5u	395	3	may	may	MD
cord-271094-utpg9p5u	395	4	have	have	VB
cord-271094-utpg9p5u	395	5	implications	implication	NNS
cord-271094-utpg9p5u	395	6	for	for	IN
cord-271094-utpg9p5u	395	7	the	the	DT
cord-271094-utpg9p5u	395	8	identification	identification	NN
cord-271094-utpg9p5u	395	9	of	of	IN
cord-271094-utpg9p5u	395	10	the	the	DT
cord-271094-utpg9p5u	395	11	respective	respective	JJ
cord-271094-utpg9p5u	395	12	market	market	NN
cord-271094-utpg9p5u	395	13	leaders	leader	NNS
cord-271094-utpg9p5u	395	14	covering	cover	VBG
cord-271094-utpg9p5u	395	15	the	the	DT
cord-271094-utpg9p5u	395	16	established	establish	VBN
cord-271094-utpg9p5u	395	17	cumulative	cumulative	JJ
cord-271094-utpg9p5u	395	18	market	market	NN
cord-271094-utpg9p5u	395	19	share	share	NN
cord-271094-utpg9p5u	395	20	to	to	TO
cord-271094-utpg9p5u	395	21	ensure	ensure	VB
cord-271094-utpg9p5u	395	22	representativeness	representativeness	NN
cord-271094-utpg9p5u	395	23	,	,	,
cord-271094-utpg9p5u	395	24	the	the	DT
cord-271094-utpg9p5u	395	25	advantage	advantage	NN
cord-271094-utpg9p5u	395	26	of	of	IN
cord-271094-utpg9p5u	395	27	using	use	VBG
cord-271094-utpg9p5u	395	28	data	datum	NNS
cord-271094-utpg9p5u	395	29	from	from	IN
cord-271094-utpg9p5u	395	30	local	local	JJ
cord-271094-utpg9p5u	395	31	market	market	NN
cord-271094-utpg9p5u	395	32	experts	expert	NNS
cord-271094-utpg9p5u	395	33	is	be	VBZ
cord-271094-utpg9p5u	395	34	an	an	DT
cord-271094-utpg9p5u	395	35	expected	expect	VBN
cord-271094-utpg9p5u	395	36	higher	high	JJR
cord-271094-utpg9p5u	395	37	level	level	NN
cord-271094-utpg9p5u	395	38	of	of	IN
cord-271094-utpg9p5u	395	39	precision	precision	NN
cord-271094-utpg9p5u	395	40	in	in	IN
cord-271094-utpg9p5u	395	41	the	the	DT
cord-271094-utpg9p5u	395	42	data	datum	NNS
cord-271094-utpg9p5u	395	43	and	and	CC
cord-271094-utpg9p5u	395	44	complementary	complementary	JJ
cord-271094-utpg9p5u	395	45	information	information	NN
cord-271094-utpg9p5u	395	46	.	.	.
cord-271094-utpg9p5u	396	1	Moreover	moreover	RB
cord-271094-utpg9p5u	396	2	,	,	,
cord-271094-utpg9p5u	396	3	being	be	VBG
cord-271094-utpg9p5u	396	4	able	able	JJ
cord-271094-utpg9p5u	396	5	to	to	TO
cord-271094-utpg9p5u	396	6	access	access	VB
cord-271094-utpg9p5u	396	7	online	online	JJ
cord-271094-utpg9p5u	396	8	sales	sale	NNS
cord-271094-utpg9p5u	396	9	data	datum	NNS
cord-271094-utpg9p5u	396	10	on	on	IN
cord-271094-utpg9p5u	396	11	a	a	DT
cord-271094-utpg9p5u	396	12	monthly	monthly	JJ
cord-271094-utpg9p5u	396	13	basis	basis	NN
cord-271094-utpg9p5u	396	14	and	and	CC
cord-271094-utpg9p5u	396	15	differentiating	differentiate	VBG
cord-271094-utpg9p5u	396	16	by	by	IN
cord-271094-utpg9p5u	396	17	the	the	DT
cord-271094-utpg9p5u	396	18	traffic	traffic	NN
cord-271094-utpg9p5u	396	19	source	source	NN
cord-271094-utpg9p5u	396	20	would	would	MD
cord-271094-utpg9p5u	396	21	allow	allow	VB
cord-271094-utpg9p5u	396	22	us	-PRON-	PRP
cord-271094-utpg9p5u	396	23	to	to	TO
cord-271094-utpg9p5u	396	24	accurately	accurately	RB
cord-271094-utpg9p5u	396	25	estimate	estimate	VB
cord-271094-utpg9p5u	396	26	the	the	DT
cord-271094-utpg9p5u	396	27	marginal	marginal	JJ
cord-271094-utpg9p5u	396	28	effect	effect	NN
cord-271094-utpg9p5u	396	29	of	of	IN
cord-271094-utpg9p5u	396	30	additional	additional	JJ
cord-271094-utpg9p5u	396	31	visits	visit	NNS
cord-271094-utpg9p5u	396	32	on	on	IN
cord-271094-utpg9p5u	396	33	revenues	revenue	NNS
cord-271094-utpg9p5u	396	34	and	and	CC
cord-271094-utpg9p5u	396	35	disregard	disregard	VB
cord-271094-utpg9p5u	396	36	the	the	DT
cord-271094-utpg9p5u	396	37	identification	identification	NN
cord-271094-utpg9p5u	396	38	assumption	assumption	NN
cord-271094-utpg9p5u	396	39	that	that	IN
cord-271094-utpg9p5u	396	40	the	the	DT
cord-271094-utpg9p5u	396	41	conversion	conversion	NN
cord-271094-utpg9p5u	396	42	is	be	VBZ
cord-271094-utpg9p5u	396	43	independent	independent	JJ
cord-271094-utpg9p5u	396	44	of	of	IN
cord-271094-utpg9p5u	396	45	the	the	DT
cord-271094-utpg9p5u	396	46	source	source	NN
cord-271094-utpg9p5u	396	47	of	of	IN
cord-271094-utpg9p5u	396	48	web	web	NN
cord-271094-utpg9p5u	396	49	traffic	traffic	NN
cord-271094-utpg9p5u	396	50	.	.	.
cord-271094-utpg9p5u	397	1	With	with	IN
cord-271094-utpg9p5u	397	2	regard	regard	NN
cord-271094-utpg9p5u	397	3	to	to	IN
cord-271094-utpg9p5u	397	4	future	future	JJ
cord-271094-utpg9p5u	397	5	research	research	NN
cord-271094-utpg9p5u	397	6	lines	line	NNS
cord-271094-utpg9p5u	397	7	focused	focus	VBD
cord-271094-utpg9p5u	397	8	on	on	IN
cord-271094-utpg9p5u	397	9	the	the	DT
cord-271094-utpg9p5u	397	10	economic	economic	JJ
cord-271094-utpg9p5u	397	11	performance	performance	NN
cord-271094-utpg9p5u	397	12	of	of	IN
cord-271094-utpg9p5u	397	13	digital	digital	JJ
cord-271094-utpg9p5u	397	14	marketing	marketing	NN
cord-271094-utpg9p5u	397	15	,	,	,
cord-271094-utpg9p5u	397	16	the	the	DT
cord-271094-utpg9p5u	397	17	possibility	possibility	NN
cord-271094-utpg9p5u	397	18	of	of	IN
cord-271094-utpg9p5u	397	19	applying	apply	VBG
cord-271094-utpg9p5u	397	20	similar	similar	JJ
cord-271094-utpg9p5u	397	21	studies	study	NNS
cord-271094-utpg9p5u	397	22	to	to	IN
cord-271094-utpg9p5u	397	23	the	the	DT
cord-271094-utpg9p5u	397	24	use	use	NN
cord-271094-utpg9p5u	397	25	of	of	IN
cord-271094-utpg9p5u	397	26	other	other	JJ
cord-271094-utpg9p5u	397	27	DIM	dim	NN
cord-271094-utpg9p5u	397	28	techniques	technique	NNS
cord-271094-utpg9p5u	397	29	,	,	,
cord-271094-utpg9p5u	397	30	such	such	JJ
cord-271094-utpg9p5u	397	31	as	as	IN
cord-271094-utpg9p5u	397	32	display	display	NN
cord-271094-utpg9p5u	397	33	(	(	-LRB-
cord-271094-utpg9p5u	397	34	or	or	CC
cord-271094-utpg9p5u	397	35	advertising	advertising	NN
cord-271094-utpg9p5u	397	36	in	in	IN
cord-271094-utpg9p5u	397	37	the	the	DT
cord-271094-utpg9p5u	397	38	networks	network	NNS
cord-271094-utpg9p5u	397	39	)	)	-RRB-
cord-271094-utpg9p5u	397	40	or	or	CC
cord-271094-utpg9p5u	397	41	backlink	backlink	NN
cord-271094-utpg9p5u	397	42	(	(	-LRB-
cord-271094-utpg9p5u	397	43	or	or	CC
cord-271094-utpg9p5u	397	44	generation	generation	NN
cord-271094-utpg9p5u	397	45	of	of	IN
cord-271094-utpg9p5u	397	46	links	link	NNS
cord-271094-utpg9p5u	397	47	from	from	IN
cord-271094-utpg9p5u	397	48	social	social	JJ
cord-271094-utpg9p5u	397	49	networks	network	NNS
cord-271094-utpg9p5u	397	50	,	,	,
cord-271094-utpg9p5u	397	51	blogs	blog	NNS
cord-271094-utpg9p5u	397	52	and	and	CC
cord-271094-utpg9p5u	397	53	other	other	JJ
cord-271094-utpg9p5u	397	54	content	content	NN
cord-271094-utpg9p5u	397	55	support	support	NN
cord-271094-utpg9p5u	397	56	on	on	IN
cord-271094-utpg9p5u	397	57	the	the	DT
cord-271094-utpg9p5u	397	58	Internet	internet	NN
cord-271094-utpg9p5u	397	59	)	)	-RRB-
cord-271094-utpg9p5u	397	60	,	,	,
cord-271094-utpg9p5u	397	61	in	in	IN
cord-271094-utpg9p5u	397	62	which	which	WDT
cord-271094-utpg9p5u	397	63	case	case	NN
cord-271094-utpg9p5u	397	64	it	-PRON-	PRP
cord-271094-utpg9p5u	397	65	would	would	MD
cord-271094-utpg9p5u	397	66	imply	imply	VB
cord-271094-utpg9p5u	397	67	accounting	account	VBG
cord-271094-utpg9p5u	397	68	for	for	IN
cord-271094-utpg9p5u	397	69	incomplete	incomplete	JJ
cord-271094-utpg9p5u	397	70	information	information	NN
cord-271094-utpg9p5u	397	71	on	on	IN
cord-271094-utpg9p5u	397	72	private	private	JJ
cord-271094-utpg9p5u	397	73	costs	cost	NNS
cord-271094-utpg9p5u	397	74	of	of	IN
cord-271094-utpg9p5u	397	75	companies	company	NNS
cord-271094-utpg9p5u	397	76	regarding	regard	VBG
cord-271094-utpg9p5u	397	77	these	these	DT
cord-271094-utpg9p5u	397	78	Backlink	Backlink	NNP
cord-271094-utpg9p5u	397	79	and	and	CC
cord-271094-utpg9p5u	397	80	Display	display	NN
cord-271094-utpg9p5u	397	81	techniques	technique	NNS
cord-271094-utpg9p5u	397	82	.	.	.
cord-271094-utpg9p5u	398	1	Finally	finally	RB
cord-271094-utpg9p5u	398	2	,	,	,
cord-271094-utpg9p5u	398	3	it	-PRON-	PRP
cord-271094-utpg9p5u	398	4	would	would	MD
cord-271094-utpg9p5u	398	5	be	be	VB
cord-271094-utpg9p5u	398	6	desirable	desirable	JJ
cord-271094-utpg9p5u	398	7	to	to	TO
cord-271094-utpg9p5u	398	8	contemplate	contemplate	VB
cord-271094-utpg9p5u	398	9	the	the	DT
cord-271094-utpg9p5u	398	10	interaction	interaction	NN
cord-271094-utpg9p5u	398	11	between	between	IN
cord-271094-utpg9p5u	398	12	companies	company	NNS
cord-271094-utpg9p5u	398	13	in	in	IN
cord-271094-utpg9p5u	398	14	terms	term	NNS
cord-271094-utpg9p5u	398	15	of	of	IN
cord-271094-utpg9p5u	398	16	best	good	JJS
cord-271094-utpg9p5u	398	17	response	response	NN
cord-271094-utpg9p5u	398	18	based	base	VBN
cord-271094-utpg9p5u	398	19	on	on	IN
cord-271094-utpg9p5u	398	20	game	game	NN
cord-271094-utpg9p5u	398	21	theory	theory	NN
cord-271094-utpg9p5u	398	22	,	,	,
cord-271094-utpg9p5u	398	23	within	within	IN
cord-271094-utpg9p5u	398	24	the	the	DT
cord-271094-utpg9p5u	398	25	framework	framework	NN
cord-271094-utpg9p5u	398	26	of	of	IN
cord-271094-utpg9p5u	398	27	the	the	DT
cord-271094-utpg9p5u	398	28	analysis	analysis	NN
cord-271094-utpg9p5u	398	29	of	of	IN
cord-271094-utpg9p5u	398	30	economic	economic	JJ
cord-271094-utpg9p5u	398	31	efficiency	efficiency	NN
cord-271094-utpg9p5u	398	32	of	of	IN
cord-271094-utpg9p5u	398	33	the	the	DT
cord-271094-utpg9p5u	398	34	DIMmix	DIMmix	NNP
cord-271094-utpg9p5u	398	35	and	and	CC
cord-271094-utpg9p5u	398	36	the	the	DT
cord-271094-utpg9p5u	398	37	richness	richness	NN
cord-271094-utpg9p5u	398	38	of	of	IN
cord-271094-utpg9p5u	398	39	the	the	DT
cord-271094-utpg9p5u	398	40	available	available	JJ
cord-271094-utpg9p5u	398	41	data	datum	NNS
cord-271094-utpg9p5u	398	42	with	with	IN
cord-271094-utpg9p5u	398	43	respect	respect	NN
cord-271094-utpg9p5u	398	44	to	to	IN
cord-271094-utpg9p5u	398	45	the	the	DT
cord-271094-utpg9p5u	398	46	measurement	measurement	NN
cord-271094-utpg9p5u	398	47	of	of	IN
cord-271094-utpg9p5u	398	48	DIM	dim	NN
cord-271094-utpg9p5u	398	49	.	.	.
cord-271094-utpg9p5u	399	1	The	the	DT
cord-271094-utpg9p5u	399	2	motivation	motivation	NN
cord-271094-utpg9p5u	399	3	,	,	,
cord-271094-utpg9p5u	399	4	results	result	NNS
cord-271094-utpg9p5u	399	5	,	,	,
cord-271094-utpg9p5u	399	6	and	and	CC
cord-271094-utpg9p5u	399	7	contribution	contribution	NN
cord-271094-utpg9p5u	399	8	of	of	IN
cord-271094-utpg9p5u	399	9	the	the	DT
cord-271094-utpg9p5u	399	10	study	study	NN
cord-271094-utpg9p5u	399	11	converge	converge	VBP
cord-271094-utpg9p5u	399	12	on	on	IN
cord-271094-utpg9p5u	399	13	the	the	DT
cord-271094-utpg9p5u	399	14	idea	idea	NN
cord-271094-utpg9p5u	399	15	of	of	IN
cord-271094-utpg9p5u	399	16	providing	provide	VBG
cord-271094-utpg9p5u	399	17	a	a	DT
cord-271094-utpg9p5u	399	18	new	new	JJ
cord-271094-utpg9p5u	399	19	step	step	NN
cord-271094-utpg9p5u	399	20	in	in	IN
cord-271094-utpg9p5u	399	21	the	the	DT
cord-271094-utpg9p5u	399	22	improvement	improvement	NN
cord-271094-utpg9p5u	399	23	of	of	IN
cord-271094-utpg9p5u	399	24	marketing	marketing	NN
cord-271094-utpg9p5u	399	25	decisions	decision	NNS
cord-271094-utpg9p5u	399	26	made	make	VBN
cord-271094-utpg9p5u	399	27	in	in	IN
cord-271094-utpg9p5u	399	28	the	the	DT
cord-271094-utpg9p5u	399	29	digital	digital	JJ
cord-271094-utpg9p5u	399	30	environment	environment	NN
cord-271094-utpg9p5u	399	31	.	.	.
cord-271094-utpg9p5u	399	32	 	 	_SP
cord-271094-utpg9p5u	400	1	Determinantes	Determinantes	NNP
cord-271094-utpg9p5u	400	2	de	de	FW
cord-271094-utpg9p5u	400	3	la	la	FW
cord-271094-utpg9p5u	400	4	confianza	confianza	NNP
cord-271094-utpg9p5u	400	5	del	del	FW
cord-271094-utpg9p5u	400	6	consumidor	consumidor	NNP
cord-271094-utpg9p5u	400	7	hacia	hacia	NNP
cord-271094-utpg9p5u	400	8	el	el	NNP
cord-271094-utpg9p5u	400	9	comercio	comercio	NNP
cord-271094-utpg9p5u	400	10	electrónico	electrónico	NNP
cord-271094-utpg9p5u	400	11	:	:	:
cord-271094-utpg9p5u	401	1	Una	Una	NNP
cord-271094-utpg9p5u	401	2	aplicación	aplicación	NNP
cord-271094-utpg9p5u	401	3	al	al	NNP
cord-271094-utpg9p5u	401	4	caso	caso	NNP
cord-271094-utpg9p5u	402	1	de	de	NNP
cord-271094-utpg9p5u	402	2	Puerto	Puerto	NNP
cord-271094-utpg9p5u	402	3	Rico	Rico	NNP
cord-271094-utpg9p5u	403	1	A	a	DT
cord-271094-utpg9p5u	403	2	service	service	NN
cord-271094-utpg9p5u	403	3	-	-	HYPH
cord-271094-utpg9p5u	403	4	oriented	orient	VBN
cord-271094-utpg9p5u	403	5	E	E	NNP
cord-271094-utpg9p5u	403	6	-	-	NNP
cord-271094-utpg9p5u	403	7	Commerce	Commerce	NNP
cord-271094-utpg9p5u	403	8	reference	reference	NN
cord-271094-utpg9p5u	403	9	architecture	architecture	NN
cord-271094-utpg9p5u	404	1	The	the	DT
cord-271094-utpg9p5u	404	2	economic	economic	JJ
cord-271094-utpg9p5u	404	3	analysis	analysis	NN
cord-271094-utpg9p5u	404	4	of	of	IN
cord-271094-utpg9p5u	404	5	advertising	advertising	NN
cord-271094-utpg9p5u	404	6	.	.	.
cord-271094-utpg9p5u	405	1	Handbook	Handbook	NNP
cord-271094-utpg9p5u	405	2	of	of	IN
cord-271094-utpg9p5u	405	3	Industrial	Industrial	NNP
cord-271094-utpg9p5u	405	4	Organization	Organization	NNP
cord-271094-utpg9p5u	405	5	3	3	CD
cord-271094-utpg9p5u	405	6	Learning	learn	VBG
cord-271094-utpg9p5u	405	7	in	in	IN
cord-271094-utpg9p5u	405	8	repeated	repeat	VBN
cord-271094-utpg9p5u	405	9	auctions	auction	NNS
cord-271094-utpg9p5u	405	10	with	with	IN
cord-271094-utpg9p5u	405	11	budgets	budget	NNS
cord-271094-utpg9p5u	405	12	:	:	:
cord-271094-utpg9p5u	405	13	regret	regret	VB
cord-271094-utpg9p5u	405	14	minimization	minimization	NN
cord-271094-utpg9p5u	405	15	and	and	CC
cord-271094-utpg9p5u	405	16	equilibrium	equilibrium	NN
cord-271094-utpg9p5u	406	1	Aligning	align	VBG
cord-271094-utpg9p5u	406	2	marketing	marketing	NN
cord-271094-utpg9p5u	406	3	and	and	CC
cord-271094-utpg9p5u	406	4	sales	sale	NNS
cord-271094-utpg9p5u	406	5	in	in	IN
cord-271094-utpg9p5u	406	6	multichannel	multichannel	JJ
cord-271094-utpg9p5u	406	7	marketing	marketing	NN
cord-271094-utpg9p5u	406	8	:	:	:
cord-271094-utpg9p5u	406	9	compensation	compensation	NN
cord-271094-utpg9p5u	406	10	design	design	NN
cord-271094-utpg9p5u	406	11	for	for	IN
cord-271094-utpg9p5u	406	12	online	online	JJ
cord-271094-utpg9p5u	406	13	lead	lead	JJ
cord-271094-utpg9p5u	406	14	generation	generation	NN
cord-271094-utpg9p5u	406	15	and	and	CC
cord-271094-utpg9p5u	406	16	offline	offline	JJ
cord-271094-utpg9p5u	406	17	sales	sale	NNS
cord-271094-utpg9p5u	406	18	conversion	conversion	NN
cord-271094-utpg9p5u	406	19	Grocery	Grocery	NNP
cord-271094-utpg9p5u	406	20	Retailing	Retailing	NNP
cord-271094-utpg9p5u	406	21	in	in	IN
cord-271094-utpg9p5u	406	22	the	the	DT
cord-271094-utpg9p5u	406	23	I4.0	I4.0	NNP
cord-271094-utpg9p5u	406	24	Era	era	NN
cord-271094-utpg9p5u	407	1	*	*	NFP
cord-271094-utpg9p5u	407	2	.	.	.
cord-271094-utpg9p5u	408	1	SYMPHONYA	SYMPHONYA	NNP
cord-271094-utpg9p5u	408	2	Emerg	Emerg	NNP
cord-271094-utpg9p5u	409	1	The	the	DT
cord-271094-utpg9p5u	409	2	development	development	NN
cord-271094-utpg9p5u	409	3	of	of	IN
cord-271094-utpg9p5u	409	4	the	the	DT
cord-271094-utpg9p5u	409	5	hierarchy	hierarchy	NN
cord-271094-utpg9p5u	409	6	of	of	IN
cord-271094-utpg9p5u	409	7	effects	effect	NNS
cord-271094-utpg9p5u	409	8	:	:	:
cord-271094-utpg9p5u	409	9	an	an	DT
cord-271094-utpg9p5u	409	10	historical	historical	JJ
cord-271094-utpg9p5u	409	11	perspective	perspective	NN
cord-271094-utpg9p5u	409	12	Search	search	NN
cord-271094-utpg9p5u	409	13	Engine	engine	NN
cord-271094-utpg9p5u	409	14	optimization	optimization	NN
cord-271094-utpg9p5u	409	15	:	:	:
cord-271094-utpg9p5u	409	16	what	what	WP
cord-271094-utpg9p5u	409	17	drives	drive	VBZ
cord-271094-utpg9p5u	409	18	organic	organic	JJ
cord-271094-utpg9p5u	409	19	traffic	traffic	NN
cord-271094-utpg9p5u	409	20	to	to	IN
cord-271094-utpg9p5u	409	21	retail	retail	JJ
cord-271094-utpg9p5u	409	22	sites	site	NNS
cord-271094-utpg9p5u	409	23	?	?	.
cord-271094-utpg9p5u	410	1	Retail	retail	JJ
cord-271094-utpg9p5u	410	2	service	service	NN
cord-271094-utpg9p5u	410	3	-	-	HYPH
cord-271094-utpg9p5u	410	4	based	base	VBN
cord-271094-utpg9p5u	410	5	operant	operant	NN
cord-271094-utpg9p5u	410	6	resources	resource	NNS
cord-271094-utpg9p5u	410	7	and	and	CC
cord-271094-utpg9p5u	410	8	market	market	NN
cord-271094-utpg9p5u	410	9	performance	performance	NN
cord-271094-utpg9p5u	410	10	Industrial	Industrial	NNP
cord-271094-utpg9p5u	410	11	Organization	Organization	NNP
cord-271094-utpg9p5u	410	12	:	:	:
cord-271094-utpg9p5u	410	13	Markets	Markets	NNP
cord-271094-utpg9p5u	410	14	and	and	CC
cord-271094-utpg9p5u	410	15	Strategies	strategy	NNS
cord-271094-utpg9p5u	411	1	Exploring	explore	VBG
cord-271094-utpg9p5u	411	2	organizational	organizational	JJ
cord-271094-utpg9p5u	411	3	propensity	propensity	NN
cord-271094-utpg9p5u	411	4	toward	toward	IN
cord-271094-utpg9p5u	411	5	inbound	inbound	JJ
cord-271094-utpg9p5u	411	6	-	-	HYPH
cord-271094-utpg9p5u	411	7	outbound	outbound	JJ
cord-271094-utpg9p5u	411	8	marketing	marketing	NN
cord-271094-utpg9p5u	411	9	techniques	technique	NNS
cord-271094-utpg9p5u	411	10	adoption	adoption	NN
cord-271094-utpg9p5u	411	11	:	:	:
cord-271094-utpg9p5u	411	12	the	the	DT
cord-271094-utpg9p5u	411	13	case	case	NN
cord-271094-utpg9p5u	411	14	of	of	IN
cord-271094-utpg9p5u	411	15	pure	pure	JJ
cord-271094-utpg9p5u	411	16	players	player	NNS
cord-271094-utpg9p5u	411	17	and	and	CC
cord-271094-utpg9p5u	411	18	click	click	VB
cord-271094-utpg9p5u	411	19	and	and	CC
cord-271094-utpg9p5u	411	20	mortar	mortar	NN
cord-271094-utpg9p5u	411	21	companies	company	NNS
cord-271094-utpg9p5u	412	1	The	the	DT
cord-271094-utpg9p5u	412	2	process	process	NN
cord-271094-utpg9p5u	412	3	of	of	IN
cord-271094-utpg9p5u	412	4	customer	customer	NN
cord-271094-utpg9p5u	412	5	engagement	engagement	NN
cord-271094-utpg9p5u	412	6	:	:	:
cord-271094-utpg9p5u	412	7	A	a	DT
cord-271094-utpg9p5u	412	8	conceptual	conceptual	JJ
cord-271094-utpg9p5u	412	9	framework	framework	NN
cord-271094-utpg9p5u	412	10	When	when	WRB
cord-271094-utpg9p5u	412	11	do	do	VB
cord-271094-utpg9p5u	412	12	large	large	JJ
cord-271094-utpg9p5u	412	13	product	product	NN
cord-271094-utpg9p5u	412	14	assortments	assortment	NNS
cord-271094-utpg9p5u	412	15	benefit	benefit	VBP
cord-271094-utpg9p5u	412	16	consumers	consumer	NNS
cord-271094-utpg9p5u	412	17	?	?	.
cord-271094-utpg9p5u	413	1	An	an	DT
cord-271094-utpg9p5u	413	2	information	information	NN
cord-271094-utpg9p5u	413	3	-	-	HYPH
cord-271094-utpg9p5u	413	4	processing	processing	NN
cord-271094-utpg9p5u	413	5	perspective	perspective	NN
cord-271094-utpg9p5u	413	6	Cross	Cross	NNP
cord-271094-utpg9p5u	413	7	-	-	JJ
cord-271094-utpg9p5u	413	8	channel	channel	JJ
cord-271094-utpg9p5u	413	9	effects	effect	NNS
cord-271094-utpg9p5u	413	10	of	of	IN
cord-271094-utpg9p5u	413	11	price	price	NN
cord-271094-utpg9p5u	413	12	promotions	promotion	NNS
cord-271094-utpg9p5u	413	13	:	:	:
cord-271094-utpg9p5u	413	14	an	an	DT
cord-271094-utpg9p5u	413	15	empirical	empirical	JJ
cord-271094-utpg9p5u	413	16	analysis	analysis	NN
cord-271094-utpg9p5u	413	17	of	of	IN
cord-271094-utpg9p5u	413	18	the	the	DT
cord-271094-utpg9p5u	413	19	multi	multi	JJ
cord-271094-utpg9p5u	413	20	-	-	JJ
cord-271094-utpg9p5u	413	21	channel	channel	JJ
cord-271094-utpg9p5u	413	22	grocery	grocery	NN
cord-271094-utpg9p5u	413	23	retail	retail	JJ
cord-271094-utpg9p5u	413	24	sector	sector	NN
cord-271094-utpg9p5u	413	25	Online	Online	NNP
cord-271094-utpg9p5u	413	26	category	category	NN
cord-271094-utpg9p5u	413	27	pricing	price	VBG
cord-271094-utpg9p5u	413	28	at	at	IN
cord-271094-utpg9p5u	413	29	a	a	DT
cord-271094-utpg9p5u	413	30	multichannel	multichannel	JJ
cord-271094-utpg9p5u	413	31	grocery	grocery	NN
cord-271094-utpg9p5u	413	32	retailer	retailer	NN
cord-271094-utpg9p5u	413	33	How	how	WRB
cord-271094-utpg9p5u	413	34	entrepreneurial	entrepreneurial	JJ
cord-271094-utpg9p5u	413	35	SMEs	sme	NNS
cord-271094-utpg9p5u	413	36	compete	compete	VBP
cord-271094-utpg9p5u	413	37	through	through	IN
cord-271094-utpg9p5u	413	38	digital	digital	JJ
cord-271094-utpg9p5u	413	39	platforms	platform	NNS
cord-271094-utpg9p5u	413	40	:	:	:
cord-271094-utpg9p5u	413	41	the	the	DT
cord-271094-utpg9p5u	413	42	roles	role	NNS
cord-271094-utpg9p5u	413	43	of	of	IN
cord-271094-utpg9p5u	413	44	digital	digital	JJ
cord-271094-utpg9p5u	413	45	platform	platform	NN
cord-271094-utpg9p5u	413	46	capability	capability	NN
cord-271094-utpg9p5u	413	47	,	,	,
cord-271094-utpg9p5u	413	48	network	network	NN
cord-271094-utpg9p5u	413	49	capability	capability	NN
cord-271094-utpg9p5u	413	50	and	and	CC
cord-271094-utpg9p5u	413	51	ambidexterity	ambidexterity	NN
cord-271094-utpg9p5u	413	52	Predicting	predict	VBG
cord-271094-utpg9p5u	413	53	online	online	JJ
cord-271094-utpg9p5u	413	54	product	product	NN
cord-271094-utpg9p5u	413	55	sales	sale	NNS
cord-271094-utpg9p5u	413	56	via	via	IN
cord-271094-utpg9p5u	413	57	online	online	JJ
cord-271094-utpg9p5u	413	58	reviews	review	NNS
cord-271094-utpg9p5u	413	59	,	,	,
cord-271094-utpg9p5u	413	60	sentiments	sentiment	NNS
cord-271094-utpg9p5u	413	61	,	,	,
cord-271094-utpg9p5u	413	62	and	and	CC
cord-271094-utpg9p5u	413	63	promotion	promotion	NN
cord-271094-utpg9p5u	413	64	strategies	strategy	NNS
cord-271094-utpg9p5u	413	65	:	:	:
cord-271094-utpg9p5u	413	66	A	a	DT
cord-271094-utpg9p5u	413	67	big	big	JJ
cord-271094-utpg9p5u	413	68	data	datum	NNS
cord-271094-utpg9p5u	413	69	architecture	architecture	NN
cord-271094-utpg9p5u	413	70	and	and	CC
cord-271094-utpg9p5u	413	71	neural	neural	JJ
cord-271094-utpg9p5u	413	72	network	network	NN
cord-271094-utpg9p5u	413	73	approach	approach	NN
cord-271094-utpg9p5u	413	74	Predicting	predict	VBG
cord-271094-utpg9p5u	413	75	consumer	consumer	NN
cord-271094-utpg9p5u	413	76	product	product	NN
cord-271094-utpg9p5u	413	77	demands	demand	VBZ
cord-271094-utpg9p5u	413	78	via	via	IN
cord-271094-utpg9p5u	413	79	big	big	JJ
cord-271094-utpg9p5u	413	80	data	datum	NNS
cord-271094-utpg9p5u	413	81	:	:	:
cord-271094-utpg9p5u	413	82	the	the	DT
cord-271094-utpg9p5u	413	83	roles	role	NNS
cord-271094-utpg9p5u	413	84	of	of	IN
cord-271094-utpg9p5u	413	85	online	online	JJ
cord-271094-utpg9p5u	413	86	promotional	promotional	JJ
cord-271094-utpg9p5u	413	87	marketing	marketing	NN
cord-271094-utpg9p5u	413	88	and	and	CC
cord-271094-utpg9p5u	413	89	online	online	JJ
cord-271094-utpg9p5u	413	90	reviews	review	NNS
cord-271094-utpg9p5u	413	91	Conversion	Conversion	NNP
cord-271094-utpg9p5u	413	92	potential	potential	NN
cord-271094-utpg9p5u	413	93	:	:	:
cord-271094-utpg9p5u	413	94	a	a	DT
cord-271094-utpg9p5u	413	95	metric	metric	NN
cord-271094-utpg9p5u	413	96	for	for	IN
cord-271094-utpg9p5u	413	97	evaluating	evaluate	VBG
cord-271094-utpg9p5u	413	98	search	search	NN
cord-271094-utpg9p5u	413	99	engine	engine	NN
cord-271094-utpg9p5u	413	100	advertising	advertising	NN
cord-271094-utpg9p5u	413	101	performance	performance	NN
cord-271094-utpg9p5u	413	102	Market	Market	NNP
cord-271094-utpg9p5u	413	103	Share	Share	NNP
cord-271094-utpg9p5u	413	104	Analysis	Analysis	NNP
cord-271094-utpg9p5u	413	105	:	:	:
cord-271094-utpg9p5u	413	106	Evaluating	evaluate	VBG
cord-271094-utpg9p5u	413	107	Competitive	competitive	JJ
cord-271094-utpg9p5u	413	108	Marketing	Marketing	NNP
cord-271094-utpg9p5u	413	109	Effectiveness	Effectiveness	NNP
cord-271094-utpg9p5u	413	110	US	US	NNP
cord-271094-utpg9p5u	413	111	online	online	JJ
cord-271094-utpg9p5u	413	112	grocery	grocery	NN
cord-271094-utpg9p5u	413	113	survey	survey	NN
cord-271094-utpg9p5u	413	114	2020	2020	CD
cord-271094-utpg9p5u	413	115	.	.	.
cord-271094-utpg9p5u	414	1	Coresight	Coresight	NNP
cord-271094-utpg9p5u	414	2	Research	Research	NNP
cord-271094-utpg9p5u	414	3	.	.	.
cord-271094-utpg9p5u	415	1	https://	https://	NNP
cord-271094-utpg9p5u	415	2	coresight.com/research/us-online-grocery-survey-2020-many-more-shoppersbuying-more-categories-from-more-retailers/	coresight.com/research/us-online-grocery-survey-2020-many-more-shoppersbuying-more-categories-from-more-retailers/	NNP
cord-271094-utpg9p5u	415	3	,	,	,
cord-271094-utpg9p5u	416	1	Accessed	access	VBN
cord-271094-utpg9p5u	416	2	date	date	NN
cord-271094-utpg9p5u	417	1	The	the	DT
cord-271094-utpg9p5u	417	2	Prisoner	Prisoner	NNP
cord-271094-utpg9p5u	417	3	's	's	POS
cord-271094-utpg9p5u	417	4	dilemma	dilemma	NN
cord-271094-utpg9p5u	417	5	and	and	CC
cord-271094-utpg9p5u	417	6	the	the	DT
cord-271094-utpg9p5u	417	7	role	role	NN
cord-271094-utpg9p5u	417	8	of	of	IN
cord-271094-utpg9p5u	417	9	information	information	NN
cord-271094-utpg9p5u	417	10	in	in	IN
cord-271094-utpg9p5u	417	11	setting	set	VBG
cord-271094-utpg9p5u	417	12	advertising	advertising	NN
cord-271094-utpg9p5u	417	13	budgets	budget	NNS
cord-271094-utpg9p5u	417	14	Lean	Lean	NNP
cord-271094-utpg9p5u	417	15	Analytics	Analytics	NNPS
cord-271094-utpg9p5u	417	16	:	:	:
cord-271094-utpg9p5u	417	17	Using	use	VBG
cord-271094-utpg9p5u	417	18	Data	Data	NNP
cord-271094-utpg9p5u	417	19	to	to	TO
cord-271094-utpg9p5u	417	20	Build	build	VB
cord-271094-utpg9p5u	417	21	a	a	DT
cord-271094-utpg9p5u	417	22	Better	well	JJR
cord-271094-utpg9p5u	417	23	Startup	Startup	NNP
cord-271094-utpg9p5u	417	24	Faster	fast	JJR
cord-271094-utpg9p5u	417	25	Retrospective	Retrospective	NNP
cord-271094-utpg9p5u	417	26	:	:	:
cord-271094-utpg9p5u	417	27	a	a	DT
cord-271094-utpg9p5u	417	28	cross	cross	JJ
cord-271094-utpg9p5u	417	29	-	-	JJ
cord-271094-utpg9p5u	417	30	sectional	sectional	JJ
cord-271094-utpg9p5u	417	31	test	test	NN
cord-271094-utpg9p5u	417	32	of	of	IN
cord-271094-utpg9p5u	417	33	the	the	DT
cord-271094-utpg9p5u	417	34	effect	effect	NN
cord-271094-utpg9p5u	417	35	and	and	CC
cord-271094-utpg9p5u	417	36	conceptualization	conceptualization	NN
cord-271094-utpg9p5u	417	37	of	of	IN
cord-271094-utpg9p5u	417	38	service	service	NN
cord-271094-utpg9p5u	417	39	value	value	NN
cord-271094-utpg9p5u	417	40	revisited	revisit	VBD
cord-271094-utpg9p5u	417	41	A	a	DT
cord-271094-utpg9p5u	417	42	research	research	NN
cord-271094-utpg9p5u	417	43	paper	paper	NN
cord-271094-utpg9p5u	417	44	on	on	IN
cord-271094-utpg9p5u	417	45	digital	digital	JJ
cord-271094-utpg9p5u	417	46	marketing	marketing	NN
cord-271094-utpg9p5u	417	47	communication	communication	NN
cord-271094-utpg9p5u	417	48	and	and	CC
cord-271094-utpg9p5u	417	49	consumer	consumer	NN
cord-271094-utpg9p5u	417	50	buying	buying	NN
cord-271094-utpg9p5u	417	51	decision	decision	NN
cord-271094-utpg9p5u	417	52	process	process	NN
cord-271094-utpg9p5u	417	53	:	:	:
cord-271094-utpg9p5u	418	1	an	an	DT
cord-271094-utpg9p5u	418	2	empirical	empirical	JJ
cord-271094-utpg9p5u	418	3	study	study	NN
cord-271094-utpg9p5u	418	4	in	in	IN
cord-271094-utpg9p5u	418	5	the	the	DT
cord-271094-utpg9p5u	418	6	Indian	indian	JJ
cord-271094-utpg9p5u	418	7	passenger	passenger	NN
cord-271094-utpg9p5u	418	8	car	car	NN
cord-271094-utpg9p5u	418	9	market	market	NN
cord-271094-utpg9p5u	418	10	Buy	buy	VB
cord-271094-utpg9p5u	418	11	online	online	JJ
cord-271094-utpg9p5u	418	12	collect	collect	VBP
cord-271094-utpg9p5u	418	13	in	in	IN
cord-271094-utpg9p5u	418	14	-	-	HYPH
cord-271094-utpg9p5u	418	15	store	store	NN
cord-271094-utpg9p5u	418	16	:	:	:
cord-271094-utpg9p5u	418	17	Exploring	explore	VBG
cord-271094-utpg9p5u	418	18	grocery	grocery	NN
cord-271094-utpg9p5u	418	19	click&collect	click&collect	NN
cord-271094-utpg9p5u	418	20	using	use	VBG
cord-271094-utpg9p5u	418	21	a	a	DT
cord-271094-utpg9p5u	418	22	national	national	JJ
cord-271094-utpg9p5u	418	23	case	case	NN
cord-271094-utpg9p5u	418	24	study	study	NN
cord-271094-utpg9p5u	418	25	Optimal	Optimal	NNP
cord-271094-utpg9p5u	418	26	advertising	advertising	NN
cord-271094-utpg9p5u	418	27	and	and	CC
cord-271094-utpg9p5u	418	28	optimal	optimal	JJ
cord-271094-utpg9p5u	418	29	quality	quality	NN
cord-271094-utpg9p5u	418	30	Internet	internet	NN
cord-271094-utpg9p5u	418	31	or	or	CC
cord-271094-utpg9p5u	418	32	store	store	NN
cord-271094-utpg9p5u	418	33	?	?	.
cord-271094-utpg9p5u	419	1	An	an	DT
cord-271094-utpg9p5u	419	2	ethnographic	ethnographic	JJ
cord-271094-utpg9p5u	419	3	study	study	NN
cord-271094-utpg9p5u	419	4	of	of	IN
cord-271094-utpg9p5u	419	5	consumers	consumer	NNS
cord-271094-utpg9p5u	419	6	'	'	POS
cord-271094-utpg9p5u	419	7	internet	internet	NN
cord-271094-utpg9p5u	419	8	and	and	CC
cord-271094-utpg9p5u	419	9	store	store	NN
cord-271094-utpg9p5u	419	10	-	-	HYPH
cord-271094-utpg9p5u	419	11	based	base	VBN
cord-271094-utpg9p5u	419	12	grocery	grocery	NN
cord-271094-utpg9p5u	419	13	shopping	shopping	NN
cord-271094-utpg9p5u	419	14	practices	practice	NNS
cord-271094-utpg9p5u	419	15	Accessed	access	VBD
cord-271094-utpg9p5u	419	16	date	date	NN
cord-271094-utpg9p5u	419	17	Marketing	marketing	NN
cord-271094-utpg9p5u	419	18	models	model	NNS
cord-271094-utpg9p5u	419	19	:	:	:
cord-271094-utpg9p5u	419	20	a	a	DT
cord-271094-utpg9p5u	419	21	review	review	NN
cord-271094-utpg9p5u	419	22	of	of	IN
cord-271094-utpg9p5u	419	23	the	the	DT
cord-271094-utpg9p5u	419	24	literature	literature	NN
cord-271094-utpg9p5u	419	25	Was	be	VBD
cord-271094-utpg9p5u	420	1	the	the	DT
cord-271094-utpg9p5u	420	2	economics	economic	NNS
cord-271094-utpg9p5u	420	3	of	of	IN
cord-271094-utpg9p5u	420	4	information	information	NN
cord-271094-utpg9p5u	420	5	approach	approach	VBP
cord-271094-utpg9p5u	420	6	wrong	wrong	RB
cord-271094-utpg9p5u	420	7	all	all	PDT
cord-271094-utpg9p5u	420	8	the	the	DT
cord-271094-utpg9p5u	420	9	way	way	NN
cord-271094-utpg9p5u	420	10	?	?	.
cord-271094-utpg9p5u	421	1	Evidence	evidence	NN
cord-271094-utpg9p5u	421	2	from	from	IN
cord-271094-utpg9p5u	421	3	German	german	JJ
cord-271094-utpg9p5u	421	4	grocery	grocery	NN
cord-271094-utpg9p5u	421	5	r(E)tailing	r(e)tailing	NN
cord-271094-utpg9p5u	422	1	The	the	DT
cord-271094-utpg9p5u	422	2	service	service	NN
cord-271094-utpg9p5u	422	3	-	-	HYPH
cord-271094-utpg9p5u	422	4	dominant	dominant	JJ
cord-271094-utpg9p5u	422	5	logic	logic	NN
cord-271094-utpg9p5u	422	6	perspective	perspective	NN
cord-271094-utpg9p5u	422	7	for	for	IN
cord-271094-utpg9p5u	422	8	enhancing	enhance	VBG
cord-271094-utpg9p5u	422	9	the	the	DT
cord-271094-utpg9p5u	422	10	e	e	NN
cord-271094-utpg9p5u	422	11	-	-	NN
cord-271094-utpg9p5u	422	12	commerce	commerce	NN
cord-271094-utpg9p5u	422	13	of	of	IN
cord-271094-utpg9p5u	422	14	wine	wine	NN
cord-271094-utpg9p5u	422	15	-A	-A	HYPH
cord-271094-utpg9p5u	422	16	test	test	NN
cord-271094-utpg9p5u	422	17	/	/	SYM
cord-271094-utpg9p5u	422	18	application	application	NN
cord-271094-utpg9p5u	422	19	on	on	IN
cord-271094-utpg9p5u	422	20	the	the	DT
cord-271094-utpg9p5u	422	21	Italian	italian	JJ
cord-271094-utpg9p5u	422	22	wine	wine	NN
cord-271094-utpg9p5u	422	23	sector	sector	NN
cord-271094-utpg9p5u	422	24	Digitales	Digitales	NNP
cord-271094-utpg9p5u	422	25	Pricing	Pricing	NNP
cord-271094-utpg9p5u	422	26	:	:	:
cord-271094-utpg9p5u	423	1	Strategische	Strategische	NNP
cord-271094-utpg9p5u	423	2	Preisbildung	Preisbildung	NNP
cord-271094-utpg9p5u	423	3	in	in	IN
cord-271094-utpg9p5u	423	4	der	der	NNP
cord-271094-utpg9p5u	423	5	digitalen	digitalen	NNP
cord-271094-utpg9p5u	423	6	Wirtschaft	Wirtschaft	NNP
cord-271094-utpg9p5u	423	7	mit	mit	NNP
cord-271094-utpg9p5u	423	8	dem	dem	NNP
cord-271094-utpg9p5u	423	9	3-Level	3-Level	NNP
cord-271094-utpg9p5u	423	10	-	-	HYPH
cord-271094-utpg9p5u	423	11	Modell	Modell	NNP
cord-271094-utpg9p5u	423	12	Analyzing	Analyzing	NNP
cord-271094-utpg9p5u	423	13	website	website	NN
cord-271094-utpg9p5u	423	14	choice	choice	NN
cord-271094-utpg9p5u	423	15	using	use	VBG
cord-271094-utpg9p5u	423	16	clickstream	clickstream	NNP
cord-271094-utpg9p5u	423	17	data	datum	NNS
cord-271094-utpg9p5u	424	1	The	the	DT
cord-271094-utpg9p5u	424	2	econometric	econometric	JJ
cord-271094-utpg9p5u	424	3	approach	approach	NN
cord-271094-utpg9p5u	424	4	to	to	IN
cord-271094-utpg9p5u	424	5	efficiency	efficiency	NN
cord-271094-utpg9p5u	424	6	analysis	analysis	NN
cord-271094-utpg9p5u	424	7	.	.	.
cord-271094-utpg9p5u	425	1	The	the	DT
cord-271094-utpg9p5u	425	2	Measurement	Measurement	NNP
cord-271094-utpg9p5u	425	3	of	of	IN
cord-271094-utpg9p5u	425	4	Productive	Productive	NNP
cord-271094-utpg9p5u	425	5	Efficiency	Efficiency	NNP
cord-271094-utpg9p5u	425	6	and	and	CC
cord-271094-utpg9p5u	425	7	Productivity	Productivity	NNP
cord-271094-utpg9p5u	425	8	Change	Change	NNP
cord-271094-utpg9p5u	425	9	Choosing	choose	VBG
cord-271094-utpg9p5u	425	10	a	a	DT
cord-271094-utpg9p5u	425	11	digital	digital	JJ
cord-271094-utpg9p5u	425	12	content	content	NN
cord-271094-utpg9p5u	425	13	strategy	strategy	NN
cord-271094-utpg9p5u	425	14	:	:	:
cord-271094-utpg9p5u	425	15	How	how	WRB
cord-271094-utpg9p5u	425	16	much	much	JJ
cord-271094-utpg9p5u	425	17	should	should	MD
cord-271094-utpg9p5u	425	18	be	be	VB
cord-271094-utpg9p5u	425	19	free	free	JJ
cord-271094-utpg9p5u	425	20	?	?	.
cord-271094-utpg9p5u	426	1	Inbound	Inbound	NNP
cord-271094-utpg9p5u	426	2	Marketing	marketing	NN
cord-271094-utpg9p5u	426	3	:	:	:
cord-271094-utpg9p5u	427	1	Get	get	VB
cord-271094-utpg9p5u	427	2	Found	find	VBN
cord-271094-utpg9p5u	427	3	Using	use	VBG
cord-271094-utpg9p5u	427	4	Google	Google	NNP
cord-271094-utpg9p5u	427	5	,	,	,
cord-271094-utpg9p5u	427	6	Social	Social	NNP
cord-271094-utpg9p5u	427	7	Media	Media	NNP
cord-271094-utpg9p5u	427	8	,	,	,
cord-271094-utpg9p5u	427	9	and	and	CC
cord-271094-utpg9p5u	427	10	Blogs	Blogs	NNP
cord-271094-utpg9p5u	427	11	Digitalization	Digitalization	NNP
cord-271094-utpg9p5u	427	12	in	in	IN
cord-271094-utpg9p5u	427	13	retailing	retailing	NN
cord-271094-utpg9p5u	427	14	:	:	:
cord-271094-utpg9p5u	427	15	multi	multi	JJ
cord-271094-utpg9p5u	427	16	-	-	JJ
cord-271094-utpg9p5u	427	17	sided	sided	JJ
cord-271094-utpg9p5u	427	18	platforms	platform	NNS
cord-271094-utpg9p5u	427	19	as	as	IN
cord-271094-utpg9p5u	427	20	drivers	driver	NNS
cord-271094-utpg9p5u	427	21	of	of	IN
cord-271094-utpg9p5u	427	22	industry	industry	NN
cord-271094-utpg9p5u	427	23	transformation	transformation	NN
cord-271094-utpg9p5u	427	24	Customer	customer	NN
cord-271094-utpg9p5u	427	25	behavior	behavior	NN
cord-271094-utpg9p5u	427	26	in	in	IN
cord-271094-utpg9p5u	427	27	electronic	electronic	JJ
cord-271094-utpg9p5u	427	28	commerce	commerce	NN
cord-271094-utpg9p5u	427	29	:	:	:
cord-271094-utpg9p5u	428	1	the	the	DT
cord-271094-utpg9p5u	428	2	moderating	moderate	VBG
cord-271094-utpg9p5u	428	3	effect	effect	NN
cord-271094-utpg9p5u	428	4	of	of	IN
cord-271094-utpg9p5u	428	5	e	e	NN
cord-271094-utpg9p5u	428	6	-	-	NN
cord-271094-utpg9p5u	428	7	purchasing	purchasing	NN
cord-271094-utpg9p5u	428	8	experience	experience	NN
cord-271094-utpg9p5u	428	9	Incentive	incentive	NN
cord-271094-utpg9p5u	428	10	problems	problem	NNS
cord-271094-utpg9p5u	428	11	in	in	IN
cord-271094-utpg9p5u	428	12	performance	performance	NN
cord-271094-utpg9p5u	428	13	-	-	HYPH
cord-271094-utpg9p5u	428	14	based	base	VBN
cord-271094-utpg9p5u	428	15	online	online	JJ
cord-271094-utpg9p5u	428	16	advertising	advertising	NN
cord-271094-utpg9p5u	428	17	pricing	pricing	NN
cord-271094-utpg9p5u	428	18	:	:	:
cord-271094-utpg9p5u	428	19	cost	cost	NN
cord-271094-utpg9p5u	428	20	per	per	IN
cord-271094-utpg9p5u	428	21	click	click	NN
cord-271094-utpg9p5u	428	22	vs.	vs.	IN
cord-271094-utpg9p5u	428	23	cost	cost	NN
cord-271094-utpg9p5u	428	24	per	per	IN
cord-271094-utpg9p5u	428	25	action	action	NN
cord-271094-utpg9p5u	428	26	Remaining	remain	VBG
cord-271094-utpg9p5u	428	27	on	on	IN
cord-271094-utpg9p5u	428	28	current	current	JJ
cord-271094-utpg9p5u	428	29	social	social	JJ
cord-271094-utpg9p5u	428	30	network	network	NN
cord-271094-utpg9p5u	428	31	sites	site	NNS
cord-271094-utpg9p5u	428	32	:	:	:
cord-271094-utpg9p5u	428	33	an	an	DT
cord-271094-utpg9p5u	428	34	unconscious	unconscious	JJ
cord-271094-utpg9p5u	428	35	and	and	CC
cord-271094-utpg9p5u	428	36	conscious	conscious	JJ
cord-271094-utpg9p5u	428	37	perspective	perspective	NN
cord-271094-utpg9p5u	429	1	Do	do	VBP
cord-271094-utpg9p5u	429	2	I	-PRON-	PRP
cord-271094-utpg9p5u	429	3	book	book	NN
cord-271094-utpg9p5u	429	4	at	at	IN
cord-271094-utpg9p5u	429	5	exactly	exactly	RB
cord-271094-utpg9p5u	429	6	the	the	DT
cord-271094-utpg9p5u	429	7	right	right	JJ
cord-271094-utpg9p5u	429	8	time	time	NN
cord-271094-utpg9p5u	429	9	?	?	.
cord-271094-utpg9p5u	430	1	Airfare	airfare	NN
cord-271094-utpg9p5u	430	2	forecast	forecast	NN
cord-271094-utpg9p5u	430	3	accuracy	accuracy	NN
cord-271094-utpg9p5u	430	4	across	across	IN
cord-271094-utpg9p5u	430	5	three	three	CD
cord-271094-utpg9p5u	430	6	price	price	NN
cord-271094-utpg9p5u	430	7	-	-	HYPH
cord-271094-utpg9p5u	430	8	prediction	prediction	NN
cord-271094-utpg9p5u	430	9	platforms	platform	NNS
cord-271094-utpg9p5u	430	10	Dawn	Dawn	NNP
cord-271094-utpg9p5u	430	11	of	of	IN
cord-271094-utpg9p5u	430	12	the	the	DT
cord-271094-utpg9p5u	430	13	digital	digital	JJ
cord-271094-utpg9p5u	430	14	age	age	NN
cord-271094-utpg9p5u	430	15	and	and	CC
cord-271094-utpg9p5u	430	16	the	the	DT
cord-271094-utpg9p5u	430	17	evolution	evolution	NN
cord-271094-utpg9p5u	430	18	of	of	IN
cord-271094-utpg9p5u	430	19	the	the	DT
cord-271094-utpg9p5u	430	20	marketing	marketing	NN
cord-271094-utpg9p5u	430	21	mix	mix	NN
cord-271094-utpg9p5u	430	22	Ad	ad	NN
cord-271094-utpg9p5u	430	23	spending	spending	NN
cord-271094-utpg9p5u	430	24	:	:	:
cord-271094-utpg9p5u	430	25	maintaining	maintain	VBG
cord-271094-utpg9p5u	430	26	market	market	NN
cord-271094-utpg9p5u	430	27	share	share	NN
cord-271094-utpg9p5u	430	28	A	a	DT
cord-271094-utpg9p5u	430	29	study	study	NN
cord-271094-utpg9p5u	430	30	of	of	IN
cord-271094-utpg9p5u	430	31	the	the	DT
cord-271094-utpg9p5u	430	32	method	method	NN
cord-271094-utpg9p5u	430	33	using	use	VBG
cord-271094-utpg9p5u	430	34	search	search	NN
cord-271094-utpg9p5u	430	35	traffic	traffic	NN
cord-271094-utpg9p5u	430	36	to	to	TO
cord-271094-utpg9p5u	430	37	analyze	analyze	VB
cord-271094-utpg9p5u	430	38	new	new	JJ
cord-271094-utpg9p5u	430	39	technology	technology	NN
cord-271094-utpg9p5u	430	40	adoption	adoption	NN
cord-271094-utpg9p5u	430	41	Planung	Planung	NNP
cord-271094-utpg9p5u	430	42	von	von	NNP
cord-271094-utpg9p5u	430	43	werbeausgaben	werbeausgaben	NN
cord-271094-utpg9p5u	430	44	:	:	:
cord-271094-utpg9p5u	431	1	Überblick	Überblick	NNP
cord-271094-utpg9p5u	431	2	zu	zu	NNP
cord-271094-utpg9p5u	431	3	den	den	NNP
cord-271094-utpg9p5u	431	4	methoden	methoden	NNP
cord-271094-utpg9p5u	431	5	der	der	NNP
cord-271094-utpg9p5u	431	6	Werbebudgetierung	Werbebudgetierung	NNP
cord-271094-utpg9p5u	432	1	und	und	NNP
cord-271094-utpg9p5u	433	1	ihren	ihren	NNP
cord-271094-utpg9p5u	433	2	einflussfaktoren	einflussfaktoren	NNP
cord-271094-utpg9p5u	433	3	.	.	.
cord-271094-utpg9p5u	434	1	Handbuch	Handbuch	NNP
cord-271094-utpg9p5u	434	2	Werbeforschung	Werbeforschung	NNP
cord-271094-utpg9p5u	434	3	Biases	Biases	NNPS
cord-271094-utpg9p5u	434	4	in	in	IN
cord-271094-utpg9p5u	434	5	static	static	JJ
cord-271094-utpg9p5u	434	6	oligopoly	oligopoly	NN
cord-271094-utpg9p5u	434	7	models	model	NNS
cord-271094-utpg9p5u	434	8	?	?	.
cord-271094-utpg9p5u	435	1	Evidence	evidence	NN
cord-271094-utpg9p5u	435	2	from	from	IN
cord-271094-utpg9p5u	435	3	the	the	DT
cord-271094-utpg9p5u	435	4	California	California	NNP
cord-271094-utpg9p5u	435	5	electricity	electricity	NN
cord-271094-utpg9p5u	435	6	market	market	NN
cord-271094-utpg9p5u	436	1	Online	online	JJ
cord-271094-utpg9p5u	436	2	grocery	grocery	NN
cord-271094-utpg9p5u	436	3	retailing	retailing	NN
cord-271094-utpg9p5u	436	4	-exploring	-explore	VBG
cord-271094-utpg9p5u	436	5	local	local	JJ
cord-271094-utpg9p5u	436	6	grocers	grocer	NNS
cord-271094-utpg9p5u	436	7	beliefs	belief	NNS
cord-271094-utpg9p5u	436	8	Marketing	Marketing	NNP
cord-271094-utpg9p5u	436	9	Management	Management	NNP
cord-271094-utpg9p5u	436	10	:	:	:
cord-271094-utpg9p5u	436	11	Analysis	Analysis	NNP
cord-271094-utpg9p5u	436	12	,	,	,
cord-271094-utpg9p5u	436	13	Planning	planning	NN
cord-271094-utpg9p5u	436	14	,	,	,
cord-271094-utpg9p5u	436	15	and	and	CC
cord-271094-utpg9p5u	436	16	Control	Control	NNP
cord-271094-utpg9p5u	437	1	The	the	DT
cord-271094-utpg9p5u	437	2	impact	impact	NN
cord-271094-utpg9p5u	437	3	of	of	IN
cord-271094-utpg9p5u	437	4	the	the	DT
cord-271094-utpg9p5u	437	5	multi	multi	JJ
cord-271094-utpg9p5u	437	6	-	-	JJ
cord-271094-utpg9p5u	437	7	channel	channel	JJ
cord-271094-utpg9p5u	437	8	retail	retail	NN
cord-271094-utpg9p5u	437	9	mix	mix	NN
cord-271094-utpg9p5u	437	10	on	on	IN
cord-271094-utpg9p5u	437	11	online	online	JJ
cord-271094-utpg9p5u	437	12	store	store	NN
cord-271094-utpg9p5u	437	13	choice	choice	NN
cord-271094-utpg9p5u	437	14	:	:	:
cord-271094-utpg9p5u	437	15	does	do	VBZ
cord-271094-utpg9p5u	437	16	online	online	JJ
cord-271094-utpg9p5u	437	17	experience	experience	NN
cord-271094-utpg9p5u	437	18	matter	matter	NN
cord-271094-utpg9p5u	437	19	?	?	.
cord-271094-utpg9p5u	438	1	Dynamic	dynamic	JJ
cord-271094-utpg9p5u	438	2	conversion	conversion	NN
cord-271094-utpg9p5u	438	3	behaviour	behaviour	NN
cord-271094-utpg9p5u	438	4	at	at	IN
cord-271094-utpg9p5u	438	5	e	e	NN
cord-271094-utpg9p5u	438	6	-	-	NN
cord-271094-utpg9p5u	438	7	commerce	commerce	NN
cord-271094-utpg9p5u	438	8	sites	site	NNS
cord-271094-utpg9p5u	439	1	Digital	digital	JJ
cord-271094-utpg9p5u	439	2	relational	relational	JJ
cord-271094-utpg9p5u	439	3	capital	capital	NN
cord-271094-utpg9p5u	439	4	of	of	IN
cord-271094-utpg9p5u	439	5	a	a	DT
cord-271094-utpg9p5u	439	6	company	company	NN
cord-271094-utpg9p5u	439	7	Exploring	explore	VBG
cord-271094-utpg9p5u	439	8	the	the	DT
cord-271094-utpg9p5u	439	9	process	process	NN
cord-271094-utpg9p5u	439	10	of	of	IN
cord-271094-utpg9p5u	439	11	customer	customer	NN
cord-271094-utpg9p5u	439	12	engagement	engagement	NN
cord-271094-utpg9p5u	439	13	,	,	,
cord-271094-utpg9p5u	439	14	selfbrand	selfbrand	NN
cord-271094-utpg9p5u	439	15	connections	connection	NNS
cord-271094-utpg9p5u	439	16	and	and	CC
cord-271094-utpg9p5u	439	17	loyalty	loyalty	NN
cord-271094-utpg9p5u	439	18	A	a	DT
cord-271094-utpg9p5u	439	19	new	new	JJ
cord-271094-utpg9p5u	439	20	development	development	NN
cord-271094-utpg9p5u	439	21	in	in	IN
cord-271094-utpg9p5u	439	22	online	online	JJ
cord-271094-utpg9p5u	439	23	marketing	marketing	NN
cord-271094-utpg9p5u	439	24	:	:	:
cord-271094-utpg9p5u	440	1	introducing	introduce	VBG
cord-271094-utpg9p5u	440	2	digital	digital	JJ
cord-271094-utpg9p5u	440	3	inbound	inbound	JJ
cord-271094-utpg9p5u	440	4	marketing	marketing	NN
cord-271094-utpg9p5u	440	5	Inbound	Inbound	NNP
cord-271094-utpg9p5u	440	6	Marketing	Marketing	NNP
cord-271094-utpg9p5u	441	1	-the	-the	NFP
cord-271094-utpg9p5u	441	2	most	most	RBS
cord-271094-utpg9p5u	441	3	important	important	JJ
cord-271094-utpg9p5u	441	4	digital	digital	JJ
cord-271094-utpg9p5u	441	5	marketing	marketing	NN
cord-271094-utpg9p5u	441	6	strategy	strategy	NN
cord-271094-utpg9p5u	442	1	Online	online	JJ
cord-271094-utpg9p5u	442	2	price	price	NN
cord-271094-utpg9p5u	442	3	dispersion	dispersion	NN
cord-271094-utpg9p5u	442	4	-	-	:
cord-271094-utpg9p5u	442	5	more	more	JJR
cord-271094-utpg9p5u	442	6	than	than	IN
cord-271094-utpg9p5u	442	7	imperfect	imperfect	JJ
cord-271094-utpg9p5u	442	8	information	information	NN
cord-271094-utpg9p5u	443	1	The	the	DT
cord-271094-utpg9p5u	443	2	case	case	NN
cord-271094-utpg9p5u	443	3	of	of	IN
cord-271094-utpg9p5u	443	4	amazon.com	amazon.com	ADD
cord-271094-utpg9p5u	443	5	:	:	:
cord-271094-utpg9p5u	443	6	towards	towards	IN
cord-271094-utpg9p5u	443	7	a	a	DT
cord-271094-utpg9p5u	443	8	conceptual	conceptual	JJ
cord-271094-utpg9p5u	443	9	framework	framework	NN
cord-271094-utpg9p5u	443	10	of	of	IN
cord-271094-utpg9p5u	443	11	online	online	JJ
cord-271094-utpg9p5u	443	12	customer	customer	NN
cord-271094-utpg9p5u	443	13	service	service	NN
cord-271094-utpg9p5u	443	14	experience	experience	NN
cord-271094-utpg9p5u	443	15	(	(	-LRB-
cord-271094-utpg9p5u	443	16	OCSE	OCSE	NNP
cord-271094-utpg9p5u	443	17	)	)	-RRB-
cord-271094-utpg9p5u	443	18	using	use	VBG
cord-271094-utpg9p5u	443	19	the	the	DT
cord-271094-utpg9p5u	443	20	emerging	emerge	VBG
cord-271094-utpg9p5u	443	21	consensus	consensus	NN
cord-271094-utpg9p5u	443	22	technique	technique	NN
cord-271094-utpg9p5u	443	23	(	(	-LRB-
cord-271094-utpg9p5u	443	24	ECT	ECT	NNP
cord-271094-utpg9p5u	443	25	)	)	-RRB-
cord-271094-utpg9p5u	444	1	A	a	DT
cord-271094-utpg9p5u	444	2	practical	practical	JJ
cord-271094-utpg9p5u	444	3	evaluation	evaluation	NN
cord-271094-utpg9p5u	444	4	of	of	IN
cord-271094-utpg9p5u	444	5	Web	web	NN
cord-271094-utpg9p5u	444	6	analytics	analytic	NNS
cord-271094-utpg9p5u	444	7	Evaluation	Evaluation	NNP
cord-271094-utpg9p5u	444	8	of	of	IN
cord-271094-utpg9p5u	444	9	cost	cost	NN
cord-271094-utpg9p5u	444	10	per	per	IN
cord-271094-utpg9p5u	444	11	contact	contact	NN
cord-271094-utpg9p5u	444	12	and	and	CC
cord-271094-utpg9p5u	444	13	cost	cost	NN
cord-271094-utpg9p5u	444	14	per	per	IN
cord-271094-utpg9p5u	444	15	response	response	NN
cord-271094-utpg9p5u	444	16	in	in	IN
cord-271094-utpg9p5u	444	17	interactive	interactive	JJ
cord-271094-utpg9p5u	444	18	and	and	CC
cord-271094-utpg9p5u	444	19	direct	direct	JJ
cord-271094-utpg9p5u	444	20	media	medium	NNS
cord-271094-utpg9p5u	444	21	planning	planning	NN
cord-271094-utpg9p5u	444	22	:	:	:
cord-271094-utpg9p5u	444	23	a	a	DT
cord-271094-utpg9p5u	444	24	Spanish	spanish	JJ
cord-271094-utpg9p5u	444	25	case	case	NN
cord-271094-utpg9p5u	444	26	study	study	NN
cord-271094-utpg9p5u	444	27	.	.	.
cord-271094-utpg9p5u	445	1	Direct	direct	JJ
cord-271094-utpg9p5u	445	2	Mark	Mark	NNP
cord-271094-utpg9p5u	445	3	.	.	.
cord-271094-utpg9p5u	446	1	An	an	DT
cord-271094-utpg9p5u	446	2	Information	information	NN
cord-271094-utpg9p5u	446	3	marketing	marketing	NN
cord-271094-utpg9p5u	446	4	in	in	IN
cord-271094-utpg9p5u	446	5	a	a	DT
cord-271094-utpg9p5u	446	6	digital	digital	JJ
cord-271094-utpg9p5u	446	7	world	world	NN
cord-271094-utpg9p5u	446	8	Mobilization	mobilization	NN
cord-271094-utpg9p5u	446	9	techniques	technique	NNS
cord-271094-utpg9p5u	446	10	utilized	utilize	VBN
cord-271094-utpg9p5u	446	11	by	by	IN
cord-271094-utpg9p5u	446	12	leading	lead	VBG
cord-271094-utpg9p5u	446	13	global	global	JJ
cord-271094-utpg9p5u	446	14	E	E	NNP
cord-271094-utpg9p5u	446	15	-	-	HYPH
cord-271094-utpg9p5u	446	16	Commerce	Commerce	NNP
cord-271094-utpg9p5u	446	17	sites	site	NNS
cord-271094-utpg9p5u	446	18	Understanding	understand	VBG
cord-271094-utpg9p5u	446	19	the	the	DT
cord-271094-utpg9p5u	446	20	digital	digital	JJ
cord-271094-utpg9p5u	446	21	marketing	marketing	NN
cord-271094-utpg9p5u	446	22	environment	environment	NN
cord-271094-utpg9p5u	446	23	with	with	IN
cord-271094-utpg9p5u	446	24	KPIs	kpi	NNS
cord-271094-utpg9p5u	446	25	and	and	CC
cord-271094-utpg9p5u	446	26	Web	web	NN
cord-271094-utpg9p5u	446	27	analytics	analytic	NNS
cord-271094-utpg9p5u	446	28	Online	online	JJ
cord-271094-utpg9p5u	446	29	grocery	grocery	NN
cord-271094-utpg9p5u	446	30	retailing	retailing	NN
cord-271094-utpg9p5u	446	31	in	in	IN
cord-271094-utpg9p5u	446	32	Germany	Germany	NNP
cord-271094-utpg9p5u	446	33	:	:	:
cord-271094-utpg9p5u	446	34	an	an	DT
cord-271094-utpg9p5u	446	35	explorative	explorative	JJ
cord-271094-utpg9p5u	446	36	analysis	analysis	NN
cord-271094-utpg9p5u	446	37	&	&	CC
cord-271094-utpg9p5u	446	38	Personal	Personal	NNP
cord-271094-utpg9p5u	446	39	Care	Care	NNP
cord-271094-utpg9p5u	446	40	e	e	NN
cord-271094-utpg9p5u	446	41	-	-	NN
cord-271094-utpg9p5u	446	42	commerce	commerce	NN
cord-271094-utpg9p5u	446	43	report	report	NN
cord-271094-utpg9p5u	446	44	Coronavirus	Coronavirus	NNP
cord-271094-utpg9p5u	446	45	:	:	:
cord-271094-utpg9p5u	446	46	impact	impact	NN
cord-271094-utpg9p5u	446	47	on	on	IN
cord-271094-utpg9p5u	446	48	the	the	DT
cord-271094-utpg9p5u	446	49	FMCG	FMCG	NNP
cord-271094-utpg9p5u	446	50	Market	Market	NNP
cord-271094-utpg9p5u	446	51	worldwide	worldwide	RB
cord-271094-utpg9p5u	446	52	Development	Development	NNP
cord-271094-utpg9p5u	446	53	of	of	IN
cord-271094-utpg9p5u	446	54	joint	joint	JJ
cord-271094-utpg9p5u	446	55	models	model	NNS
cord-271094-utpg9p5u	446	56	for	for	IN
cord-271094-utpg9p5u	446	57	channel	channel	NN
cord-271094-utpg9p5u	446	58	,	,	,
cord-271094-utpg9p5u	446	59	store	store	NN
cord-271094-utpg9p5u	446	60	,	,	,
cord-271094-utpg9p5u	446	61	and	and	CC
cord-271094-utpg9p5u	446	62	travel	travel	NN
cord-271094-utpg9p5u	446	63	mode	mode	NN
cord-271094-utpg9p5u	446	64	choice	choice	NN
cord-271094-utpg9p5u	446	65	:	:	:
cord-271094-utpg9p5u	446	66	grocery	grocery	NN
cord-271094-utpg9p5u	446	67	shopping	shopping	NN
cord-271094-utpg9p5u	446	68	in	in	IN
cord-271094-utpg9p5u	446	69	London	London	NNP
cord-271094-utpg9p5u	447	1	In	in	IN
cord-271094-utpg9p5u	447	2	pursuit	pursuit	NN
cord-271094-utpg9p5u	447	3	of	of	IN
cord-271094-utpg9p5u	447	4	an	an	DT
cord-271094-utpg9p5u	447	5	effective	effective	JJ
cord-271094-utpg9p5u	447	6	B2B	b2b	JJ
cord-271094-utpg9p5u	447	7	digital	digital	JJ
cord-271094-utpg9p5u	447	8	marketing	marketing	NN
cord-271094-utpg9p5u	447	9	strategy	strategy	NN
cord-271094-utpg9p5u	447	10	in	in	IN
cord-271094-utpg9p5u	447	11	an	an	DT
cord-271094-utpg9p5u	447	12	emerging	emerge	VBG
cord-271094-utpg9p5u	447	13	market	market	NN
cord-271094-utpg9p5u	447	14	Digital	Digital	NNP
cord-271094-utpg9p5u	447	15	transformation	transformation	NN
cord-271094-utpg9p5u	447	16	:	:	:
cord-271094-utpg9p5u	447	17	a	a	DT
cord-271094-utpg9p5u	447	18	multidisciplinary	multidisciplinary	JJ
cord-271094-utpg9p5u	447	19	reflection	reflection	NN
cord-271094-utpg9p5u	447	20	and	and	CC
cord-271094-utpg9p5u	447	21	research	research	NN
cord-271094-utpg9p5u	447	22	agenda	agenda	NN
cord-271094-utpg9p5u	448	1	The	the	DT
cord-271094-utpg9p5u	448	2	past	past	NN
cord-271094-utpg9p5u	448	3	,	,	,
cord-271094-utpg9p5u	448	4	the	the	DT
cord-271094-utpg9p5u	448	5	present	present	NN
cord-271094-utpg9p5u	448	6	and	and	CC
cord-271094-utpg9p5u	448	7	the	the	DT
cord-271094-utpg9p5u	448	8	future	future	NN
cord-271094-utpg9p5u	448	9	of	of	IN
cord-271094-utpg9p5u	448	10	marketing	marketing	NN
cord-271094-utpg9p5u	448	11	decision	decision	NN
cord-271094-utpg9p5u	448	12	models	model	NNS
cord-271094-utpg9p5u	448	13	.	.	.
cord-271094-utpg9p5u	449	1	Handbook	Handbook	NNP
cord-271094-utpg9p5u	449	2	of	of	IN
cord-271094-utpg9p5u	449	3	Marketing	Marketing	NNP
cord-271094-utpg9p5u	449	4	Decision	Decision	NNP
cord-271094-utpg9p5u	449	5	Models	Models	NNPS
cord-271094-utpg9p5u	449	6	Marketing	Marketing	NNP
cord-271094-utpg9p5u	449	7	's	's	POS
cord-271094-utpg9p5u	449	8	profit	profit	NN
cord-271094-utpg9p5u	449	9	impact	impact	NN
cord-271094-utpg9p5u	449	10	:	:	:
cord-271094-utpg9p5u	449	11	quantifying	quantify	VBG
cord-271094-utpg9p5u	449	12	online	online	RB
cord-271094-utpg9p5u	449	13	and	and	CC
cord-271094-utpg9p5u	449	14	off	off	IN
cord-271094-utpg9p5u	449	15	-	-	HYPH
cord-271094-utpg9p5u	449	16	line	line	NN
cord-271094-utpg9p5u	449	17	funnel	funnel	NN
cord-271094-utpg9p5u	449	18	progression	progression	NN
cord-271094-utpg9p5u	449	19	Understanding	understand	VBG
cord-271094-utpg9p5u	449	20	shoppers	shopper	NNS
cord-271094-utpg9p5u	449	21	'	'	POS
cord-271094-utpg9p5u	449	22	expectations	expectation	NNS
cord-271094-utpg9p5u	449	23	of	of	IN
cord-271094-utpg9p5u	449	24	online	online	JJ
cord-271094-utpg9p5u	449	25	grocery	grocery	NN
cord-271094-utpg9p5u	449	26	retailing	retailing	NN
cord-271094-utpg9p5u	449	27	Measuring	measure	VBG
cord-271094-utpg9p5u	449	28	duopoly	duopoly	NN
cord-271094-utpg9p5u	449	29	power	power	NN
cord-271094-utpg9p5u	449	30	in	in	IN
cord-271094-utpg9p5u	449	31	the	the	DT
cord-271094-utpg9p5u	449	32	British	british	JJ
cord-271094-utpg9p5u	449	33	electricity	electricity	NN
cord-271094-utpg9p5u	449	34	spot	spot	NN
cord-271094-utpg9p5u	449	35	market	market	NN
cord-271094-utpg9p5u	449	36	Handbook	Handbook	NNP
cord-271094-utpg9p5u	449	37	Brand	Brand	NNP
cord-271094-utpg9p5u	449	38	Management	Management	NNP
cord-271094-utpg9p5u	449	39	Scales	Scales	NNP
cord-271094-utpg9p5u	449	40	Fulfilment	Fulfilment	NNP
cord-271094-utpg9p5u	449	41	time	time	NN
cord-271094-utpg9p5u	449	42	performance	performance	NN
cord-271094-utpg9p5u	449	43	of	of	IN
cord-271094-utpg9p5u	449	44	online	online	JJ
cord-271094-utpg9p5u	449	45	retailers	retailer	NNS
cord-271094-utpg9p5u	449	46	-an	-an	:
cord-271094-utpg9p5u	449	47	empirical	empirical	JJ
cord-271094-utpg9p5u	449	48	analysis	analysis	NN
cord-271094-utpg9p5u	449	49	White	white	JJ
cord-271094-utpg9p5u	449	50	noise	noise	NN
cord-271094-utpg9p5u	449	51	testing	testing	NN
cord-271094-utpg9p5u	449	52	and	and	CC
cord-271094-utpg9p5u	449	53	model	model	NN
cord-271094-utpg9p5u	449	54	diagnostic	diagnostic	JJ
cord-271094-utpg9p5u	449	55	checking	checking	NN
cord-271094-utpg9p5u	449	56	for	for	IN
cord-271094-utpg9p5u	449	57	functional	functional	JJ
cord-271094-utpg9p5u	449	58	time	time	NN
cord-271094-utpg9p5u	449	59	series	series	NN
cord-271094-utpg9p5u	449	60	Important	important	JJ
cord-271094-utpg9p5u	449	61	factors	factor	NNS
cord-271094-utpg9p5u	449	62	for	for	IN
cord-271094-utpg9p5u	449	63	improving	improve	VBG
cord-271094-utpg9p5u	449	64	google	google	NNP
cord-271094-utpg9p5u	449	65	search	search	NN
cord-271094-utpg9p5u	449	66	rank	rank	NN
cord-271094-utpg9p5u	449	67	Collaboration	collaboration	NN
cord-271094-utpg9p5u	449	68	in	in	IN
cord-271094-utpg9p5u	449	69	urban	urban	JJ
cord-271094-utpg9p5u	449	70	distribution	distribution	NN
cord-271094-utpg9p5u	449	71	of	of	IN
cord-271094-utpg9p5u	449	72	online	online	JJ
cord-271094-utpg9p5u	449	73	grocery	grocery	NN
cord-271094-utpg9p5u	449	74	orders	order	NNS
cord-271094-utpg9p5u	449	75	A	a	DT
cord-271094-utpg9p5u	449	76	game	game	NN
cord-271094-utpg9p5u	449	77	theory	theory	NN
cord-271094-utpg9p5u	449	78	approach	approach	NN
cord-271094-utpg9p5u	449	79	to	to	IN
cord-271094-utpg9p5u	449	80	online	online	JJ
cord-271094-utpg9p5u	449	81	lead	lead	JJ
cord-271094-utpg9p5u	449	82	generation	generation	NN
cord-271094-utpg9p5u	449	83	for	for	IN
cord-271094-utpg9p5u	449	84	oligopoly	oligopoly	NN
cord-271094-utpg9p5u	449	85	markets	market	NNS
cord-271094-utpg9p5u	450	1	The	the	DT
cord-271094-utpg9p5u	450	2	authors	author	NNS
cord-271094-utpg9p5u	450	3	thank	thank	VBP
cord-271094-utpg9p5u	450	4	LZRetailytics	lzretailytic	NNS
cord-271094-utpg9p5u	450	5	®	®	POS
cord-271094-utpg9p5u	450	6	,	,	,
cord-271094-utpg9p5u	450	7	SEMrush	SEMrush	NNP
cord-271094-utpg9p5u	450	8	®	®	NNP
cord-271094-utpg9p5u	450	9	,	,	,
cord-271094-utpg9p5u	450	10	and	and	CC
cord-271094-utpg9p5u	451	1	Statista	Statista	NNP
cord-271094-utpg9p5u	451	2	®	®	VBP
cord-271094-utpg9p5u	451	3	for	for	IN
cord-271094-utpg9p5u	451	4	providing	provide	VBG
cord-271094-utpg9p5u	451	5	access	access	NN
cord-271094-utpg9p5u	451	6	to	to	IN
cord-271094-utpg9p5u	451	7	their	-PRON-	PRP$
cord-271094-utpg9p5u	451	8	databases	database	NNS
cord-271094-utpg9p5u	451	9	and	and	CC
cord-271094-utpg9p5u	451	10	complementary	complementary	JJ
cord-271094-utpg9p5u	451	11	information	information	NN
cord-271094-utpg9p5u	451	12	to	to	TO
cord-271094-utpg9p5u	451	13	carry	carry	VB
cord-271094-utpg9p5u	451	14	out	out	RP
cord-271094-utpg9p5u	451	15	the	the	DT
cord-271094-utpg9p5u	451	16	study	study	NN
cord-271094-utpg9p5u	451	17	.	.	.
cord-271094-utpg9p5u	452	1	Special	special	JJ
cord-271094-utpg9p5u	452	2	thanks	thank	NNS
cord-271094-utpg9p5u	452	3	to	to	IN
cord-271094-utpg9p5u	452	4	José	José	NNP
cord-271094-utpg9p5u	452	5	Luis	Luis	NNP
cord-271094-utpg9p5u	452	6	Hervás	Hervás	NNP
cord-271094-utpg9p5u	452	7	Oliver	Oliver	NNP
cord-271094-utpg9p5u	452	8	(	(	-LRB-
cord-271094-utpg9p5u	452	9	Universitat	Universitat	NNP
cord-271094-utpg9p5u	452	10	Politècnica	Politècnica	NNP
cord-271094-utpg9p5u	452	11	de	de	IN
cord-271094-utpg9p5u	452	12	València	València	NNP
cord-271094-utpg9p5u	452	13	)	)	-RRB-
cord-271094-utpg9p5u	452	14	and	and	CC
cord-271094-utpg9p5u	452	15	Abel	Abel	NNP
cord-271094-utpg9p5u	452	16	Monfort	Monfort	NNP
cord-271094-utpg9p5u	452	17	de	de	NNP
cord-271094-utpg9p5u	452	18	Bedoya	Bedoya	NNP
cord-271094-utpg9p5u	452	19	(	(	-LRB-
cord-271094-utpg9p5u	452	20	ESIC	ESIC	NNP
cord-271094-utpg9p5u	452	21	Business	Business	NNP
cord-271094-utpg9p5u	452	22	&	&	CC
cord-271094-utpg9p5u	452	23	Marketing	Marketing	NNP
cord-271094-utpg9p5u	452	24	School	School	NNP
cord-271094-utpg9p5u	452	25	)	)	-RRB-
cord-271094-utpg9p5u	452	26	for	for	IN
cord-271094-utpg9p5u	452	27	their	-PRON-	PRP$
cord-271094-utpg9p5u	452	28	careful	careful	JJ
cord-271094-utpg9p5u	452	29	reading	reading	NN
cord-271094-utpg9p5u	452	30	and	and	CC
cord-271094-utpg9p5u	452	31	suggestions	suggestion	NNS
cord-271094-utpg9p5u	452	32	.	.	.
cord-271094-utpg9p5u	453	1	Supplementary	supplementary	JJ
cord-271094-utpg9p5u	453	2	material	material	NN
cord-271094-utpg9p5u	453	3	associated	associate	VBN
cord-271094-utpg9p5u	453	4	with	with	IN
cord-271094-utpg9p5u	453	5	this	this	DT
cord-271094-utpg9p5u	453	6	article	article	NN
cord-271094-utpg9p5u	453	7	can	can	MD
cord-271094-utpg9p5u	453	8	be	be	VB
cord-271094-utpg9p5u	453	9	found	find	VBN
cord-271094-utpg9p5u	453	10	,	,	,
cord-271094-utpg9p5u	453	11	in	in	IN
cord-271094-utpg9p5u	453	12	the	the	DT
cord-271094-utpg9p5u	453	13	online	online	JJ
cord-271094-utpg9p5u	453	14	version	version	NN
cord-271094-utpg9p5u	453	15	,	,	,
cord-271094-utpg9p5u	453	16	at	at	IN
cord-271094-utpg9p5u	453	17	doi:10.1016	doi:10.1016	NNP
cord-271094-utpg9p5u	453	18	/	/	SYM
cord-271094-utpg9p5u	453	19	j.techfore.2020.120373	j.techfore.2020.120373	NN
cord-271094-utpg9p5u	453	20	.	.	.