id author title date pages extension mime words sentences flesch summary cache txt cord-256542-v8cyfo66 Heffner, Joseph Emotional responses to prosocial messages increase willingness to self-isolate during the COVID-19 pandemic 2021-02-15 .txt text/plain 5970 307 44 While results show that both types of appeals increased willingness to self-isolate (Cohen's d = 0.41), compared to the threat message, the efficacy of the prosocial message was more dependent on the magnitude of the evoked emotional response on both arousal and valence dimensions. While widespread and rapid adoption of preventative measures is unlikely to occur without messages that include emotional appeals (Myers, Nisbet, Maibach, & Leiserowitz, 2012) , it is crucial that current public health officials and researchers understand the relationship between emotional engagement and different persuasive messages related to Despite the complexity of the relationship between emotion and behavior, some media outlets have been leveraging fear language in order to motivate people to stay home and socially distance. However, because of the inconsistent relationship between evoked fear and behavioral change in prior research, we were agnostic as to whether stronger valence and arousal reactions to the threat intervention, compared to the prosocial intervention, would result in more willingness to self-isolate regarding COVID-19. ./cache/cord-256542-v8cyfo66.txt ./txt/cord-256542-v8cyfo66.txt