id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-322033-f7s5t0wg	Hang, Haiming	Building emotional attaching during COVID-19	2020-07-21		.txt	text/plain	1556	109	45	First, previous research suggests the feelings of fear and anxiety can trigger a desire for affiliation, increasing consumers' emotional attachment to a brand when consumers and the brand share the same emotional experiences (Dunn & Hoegg, 2014) . Thus, we further argue shared emotions crisis communication can increase tourists' intentions to visit when COVID-19 ends. Brand humanization and emotional attachment sequentially mediate the impact of crisis communication on intentions to visit. Annals of Tourism Research xxx (xxxx) xxxx contrast effects further suggested shared emotions condition (M = 9.08, SD = 1.68) led to higher intentions to visit than cognitive condition (M = 8.46, SD = 1.99, p < .01) and control (M = 6.22, SD = 3.13; p < .001), supporting H3. Our experimental results suggest during COVID-19, crisis communication emphasising on shared emotions can establish emotional attachment with tourists. Our results further suggest crisis communication on shared emotions can increase tourists' intentions to visit when the outbreak ends.	./cache/cord-322033-f7s5t0wg.txt	./txt/cord-322033-f7s5t0wg.txt