id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-339855-oqe8rcbu	Laufer, Daniel	Academics engaging through the media—Insights from creating a monthly column on crisis management	2020-06-06		.txt	text/plain	3689	196	54	The article also describes the benefits of writing a newspaper column including educating the public about issues relating to Crisis Management such as managing Covid-19, creating a platform for enhancing collaboration between academics and Public Relations firms, and enhancing the reputation of both the academic and university. In pitching the idea, I emphasized the success of the "Crisis of the Week" column in the Wall Street Journal, as well as the interest of major media outlets in New Zealand for commentary on topics related to Crisis Management. Academic experts in Crisis Management from most of the major universities in New Zealand have agreed to provide commentary for the column. In writing my column on Crisis Management, in addition to the benefits to academics and universities, I believe that the field of Public Relations can benefit as well through the potential for future increased collaboration between academics and practitioners.	./cache/cord-339855-oqe8rcbu.txt	./txt/cord-339855-oqe8rcbu.txt