id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-345627-0mikqjpj	Obal, Michael	Managing business relationships during a pandemic: Conducting a relationship audit and developing a path forward	2020-07-31		.txt	text/plain	7272	342	43	Before moving forward with any specific relationship management strategy to cope with a major public crisis, we recommend that firms "audit" their relationships to better understand the virtues and limitations of each existing partnership in light of the evolving pandemic (Weber, 2001; Mcquiston 2001; Lindgreen, Palmer, Vanhamme, & Wouters, 2006) . Drawing on a study on how multinational companies responded to the 2002 Argentine financial crisis (Gao & Eshaghoff, 2004b) , we consider two factors as being particularly important to emphasize in designing the company's pandemic response strategies: (1) volatility -the size of the possible change to a factor caused by the pandemic or economic crisis, and (2) criticality -the factor's relevancy to strategic decision-making during a pandemic/ crisis. For example, managers will need to determine how much new healthrelated challenges (volatility) have appeared around a given B2B relationship, how quickly those changes are occurring and must be addressed (velocity), and how important those health-related concerns are to the relationship (criticality).	./cache/cord-345627-0mikqjpj.txt	./txt/cord-345627-0mikqjpj.txt