id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-020769-elzkwyz0	Day, Brennan	The new normal: lessons learned from SARS for corporations operating in emerging markets	2004-07-01		.txt	text/plain	6422	312	55	This paper uses the recent SARS epidemic as a background to highlight the importance of crisis planning, particularly in emerging economies, and suggests how organizations can address these concerns. This paper will start by presenting background information on the SARS epidemic and the impact on organizations, especially those operating in emerging markets. Since emerging markets are increasingly important to the world economy and are at the same time susceptible to outbreaks of infectious diseases, we need to understand how we are linked together on an interdependent global level. If just three of the Asian emerging economies -China, India, and Indonesia -are able to maintain this growth rate of 6 percent per year, the Organisation for Economic Co-operation and Development (OECD) has estimated that by 2010 approximately 700 million people in those countries will have an average income equivalent to that of Spain today.	./cache/cord-020769-elzkwyz0.txt	./txt/cord-020769-elzkwyz0.txt