id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-001634-mi5gcfcw	Davis, Mark D M	Beyond resistance: social factors in the general public response to pandemic influenza	2015-04-29		.txt	text/plain	6683	328	46	In relation to pandemic influenza, public communications feature in preparedness and response planning which requires that members of the general public adopt measures during a public health emergency, including: hygiene (e.g., covering the mouth and nose when sneezing or coughing, washing hands, keeping surfaces clean, avoiding sharing personal items) and the avoidance of close contact with others [4] . This paper, therefore, uses inductive, qualitative research methods to develop new knowledge on how members of the general population respond to pandemic influenza, set against the backdrop of the assumed resistance on the part of the general public and related critiques, including, health risk fatigue, the risk communication dilemma and individualism. The research aimed to identify how members of the general public respond to pandemic influenza so that public health communications can be designed to engage with how its audiences respond to risk messages and how they enact hygiene, social isolation and related measures.	./cache/cord-001634-mi5gcfcw.txt	./txt/cord-001634-mi5gcfcw.txt