id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-268297-x02chc60	Chi, Oscar Hengxuan	Interactive effects of message framing and information content on carbon offsetting behaviors	2020-10-20		.txt	text/plain	8511	363	37	Through the theoretical framework of prospect theory, regulatory fit theory, and the Heuristic-Systematic Model (HSM) of information processing, this study explores the interaction effects of message framing and the type of information (objective/subjective) presented about climate change and carbon offsetting programs on consumers' carbon offsetting behaviors. The results of the main effect of messages indicated that after receiving framed messages that included information regarding climate change and carbon offsetting programs, subjects' purchase intention (t (584) = 5.18, p < .001) and willingness to pay (t (584) = 12.23, p < .001) significantly increased compared to time 1 data collection, supporting H2a and H2b. This study further compares the impacts of gain-framed messages, loss-framed messages, and the most effective message identified above (gain-framed objective information about climate change and carbon offsetting programs (GOO)) in customer groups with different initial levels of purchase intention and willingness to pay (see Fig. 2 ).	./cache/cord-268297-x02chc60.txt	./txt/cord-268297-x02chc60.txt