id author title date pages extension mime words sentences flesch summary cache txt cord-034298-9hpkmjvu Palmer, Carl L. Toxic Mask-ulinity: The Link between Masculine Toughness and Affective Reactions to Mask Wearing in the COVID-19 Era 2020-07-09 .txt text/plain 1752 98 51 Our online study conducted in early June 2020 shows that masculine toughness is consistently related to higher negative feelings and lower positive feelings about mask wearing. Table 1 presents the ordinary least squares (OLS) models for masculine toughness on negative reactions to mask wearing for the full sample and separately for subsamples of men and women. In each model, the effect of masculine toughness is positive and significant; a stronger belief that men should be tough corresponds to greater levels of negativity regarding mask wearing, in line with H 1 . Broadly, we find that men and women who embrace masculine norms of toughness are equally likely to feel negative affective responses toward the idea of wearing masks, even after accounting for other predictors such as partisanship and ideology. Additionally, while toughness predicts positive attitudes toward mask wearing for men and women, the negative effect is larger for men. ./cache/cord-034298-9hpkmjvu.txt ./txt/cord-034298-9hpkmjvu.txt