id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-017423-cxua1o5t	Wang, Rui	A Review of Microblogging Marketing Based on the Complex Network Theory	2011-11-12		.txt	text/plain	2682	121	36	Microblogging marketing which is based on the online social network with both small-world and scale-free properties can be explained by the complex network theory. In brief, the complex network theory pioneered by the small-world and scalefree network model overcomes the constraints of the network size and structure of regular network and random network, describes the basic structural features of high clustering coefficient, short average path length, power-law degree distribution, and scale-free characteristics. Generally speaking, microblog has characteristics of the small-world, scale-free, high clustering coefficient, short average path length, hierarchical structure, community structure, and node degree distribution of positive and negative correlation. The complex network characteristics of the small-world, scale-free, high clustering coefficient, short average path length, hierarchical structure, community structure, node degree distribution of positive and negative correlation and its application in various industries provide theoretical and practical methods to conduct and implement microblogging marketing.	./cache/cord-017423-cxua1o5t.txt	./txt/cord-017423-cxua1o5t.txt