id author title date pages extension mime words sentences flesch summary cache txt cord-338485-4zqeq1se Aiking, Harry The next protein transition() 2018-07-27 .txt text/plain 6836 344 49 With respect to sustainability, this is none too early, for there is a growing consensus that animal protein has disproportionate environmental impacts, particularly when produced in intensive production systems employing massive use of feed crops (Aiking, 2014; McMichael, Powles, Butler, & Uauy, 2007; Smil, 2001; Steinfeld et al., 2006; Westhoek et al., 2011) . Animal protein products such as meat and dairy are important to them from an economic perspective, but when employing intensive production systems these are wasteful of plant protein from an environmental point of view and inherently, therefore, wasteful of the resources required to grow feed crops, such as land, water, phosphate and fuel. Increase awareness of the impacts of animal-based protein on the environment, the urgency of this issue and the availability of solutions, but take into account that science-based health and sustainability arguments in favour of a diet change do not sufficiently reach consumers or are too difficult for them to comprehend (de Boer & Aiking, 2017) . ./cache/cord-338485-4zqeq1se.txt ./txt/cord-338485-4zqeq1se.txt