id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-021959-1y67126b	Madanoglu, Melih	State-of-the-art cost of capital in hospitality strategic management	2009-11-16		.txt	text/plain	11715	542	55	However, prior to investing in a project, an executive/manager should make three key estimates to ensure the viability of a business project: economic useful life of the asset, future cash flows that the project will generate, and the discount rate that properly accounts for the time value of the capital invested and compensates the investors for the risk they bear by investing in that project ( Olsen et al. These researchers challenged the model by contending that it is difficult to find the right proxy for the market portfolio and that CAPM does not appear to accurately reflect the firm size in the cost of equity calculation, and that not all systematic risk factors are reflected in returns of the market portfolio.	./cache/cord-021959-1y67126b.txt	./txt/cord-021959-1y67126b.txt