id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-021673-vs4famsa	Foley, M.	Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification	2009-11-16		.txt	text/plain	6460	258	43	Methodologically, it draws on elite interviews with leading Singaporean cultural policy makers, observations at local, national and international events and documentary analysis of the recent strategic environment for Singapore tourism. In essence, we suggest that Singapore has used its events-led strategies to extend its internal processes of cultural planning, regeneration and development at the same time as securing a global position in the increasingly competitive events (and place) bidding wars. In urban environments across Europe, the Americas and Asia, public and private growth coalitions come together to utilise events and festivals as a means of gaining competitive advantage in increasingly aggressive place wars ( Haider, 1992 ; Short and Kim, 1999; Yeoh and Chang, 2001) with other aspiring global cities. Increasingly, sporting and other cultural festivals and events represent particularly attractive communication vehicles for cities as they interact with the globalised media complex and vie for the attention of policy makers, consumers and investors, alike.	./cache/cord-021673-vs4famsa.txt	./txt/cord-021673-vs4famsa.txt