id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-302708-wt86pp4l	Bonell, Chris	Harnessing behavioural science in public health campaigns to maintain ‘social distancing’ in response to the COVID-19 pandemic: key principles	2020-08-01		.txt	text/plain	2219	131	45	title: Harnessing behavioural science in public health campaigns to maintain 'social distancing' in response to the COVID-19 pandemic: key principles As a group of behavioural and social scientists who have shared their advice with government through the UK's Government Office for Science, we have collaborated to develop a series of principles to inform interventions to promote whole population adherence to social distancing measures. Messages promoting care for others are rooted in the psychology of social identity, 12 social influence 13 and moral behaviour, 14 with evidence of benefits in the COVID-19 and other health contexts. 17 18 In communicating such messages, it is important to recognise variation across population groups, for example by age, socio-economic status and ethnic group, in terms of what is given up when adhering to social distancing, 19 which might inform segmented communication and enablement strategies (see principle 8 below).	./cache/cord-302708-wt86pp4l.txt	./txt/cord-302708-wt86pp4l.txt