id author title date pages extension mime words sentences flesch summary cache txt cord-352008-hvujl36d Gavrila Gavrila, Sorin Spanish SMEs’ digitalization enablers: E-Receipt applications to the offline retail market 2020-10-15 .txt text/plain 12167 413 30 The investigation of the literature and secondary sources has been focused on the most tangible elements affecting the day-to-day aspects of SMEs regarding digitization (PriceWaterhouseCoopers, 2016) and the ability to create new added value for customers (Chung et al., eCommerce online competitors and their technological barriers that stop them becoming digitalized, has been done, where the study explores the context of the Industry 4.0 pressure on companies (MINC-OTUR, 2020) , as well as analyzing the concepts applicable regarding digitization and digital transformation of offline retail SMEs within the ever-changing market trends and demands (Gartner 2020a) , linking the market requirements to the growing challenges of multi-channel customer communication, such as SMS (McCorke et al., 2013; Guberti, 2015) , e-mail (Hartemo, 2016; Reimers et al., 2016) , instant messaging mobile applications (Amirkhanpour et al., 2014) and social networks (Brown, 2015) . ./cache/cord-352008-hvujl36d.txt ./txt/cord-352008-hvujl36d.txt