id author title date pages extension mime words sentences flesch summary cache txt cord-346098-gj10adoq Oh, Ga-Eun (Grace) When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants 2020-07-16 .txt text/plain 9961 485 41 The findings suggest that, despite increasing concern for healthy eating, restrained consumers ironically show a preference for unhealthy food options when anticipating a dessert consumption opportunity. In the present study, to test our predictions for the interactive effect of indulgence anticipation and dietary restraint on healthy food preference, we focus on behavioral response measured by preference for or choice of healthy food for immediate consumption in restaurant settings. In the context of sequential consumption decisions (e.g., ordering a dessert after an entrée has been served and consumed in a restaurant) (Her and Seo, 2017) , prior research has shown that, despite restrained eaters' concerns for weight control, when encountering challenges to dietary goals, they tend to forgo restraint goals and willingly consume indulgent food. Study 1 aims to test the different effects of anticipating future indulgence on the preference for healthy and unhealthy options among restrained versus unrestrained eaters (H1a; H1b). ./cache/cord-346098-gj10adoq.txt ./txt/cord-346098-gj10adoq.txt