id author title date pages extension mime words sentences flesch summary cache txt cord-023510-gd4phncm Chuo, Hsin-You Theme Park Visitors’ Responses to the SARS Outbreak in Taiwan 2007-05-02 .txt text/plain 5264 230 48 1. Can a significant discriminant function be developed to interpret the differences between respondents who did and did not visit theme parks during the SARS outbreak period in Taiwan on the basis of their personal characteristics? In addition to the information of respondents' general demographics, their patronage frequency in the last year and whether they visited theme parks in the period of the SARS outbreak, the question content also consisted of scale items to measure ''benefit sought,'' ''product involvement,'' and ''risk perception.'' Ten individual benefit scale items were derived from Pearce's (1993) Leisure Ladder Model for theme park visitors. Thus, on the one hand, whether or not the respondents visited theme parks during the SARS outbreak was adopted to be the dependant (criterion) variable; on the other, respondents' age, their patronage frequency in the last year, and the factors condensed from scale items of respondents' risk perception, benefit sought, and product involvement were adopted to be the independent variables (predictors) in the developing discriminant function. ./cache/cord-023510-gd4phncm.txt ./txt/cord-023510-gd4phncm.txt