id author title date pages extension mime words sentences flesch summary cache txt cord-288510-v90jryi2 Sun, Ya-Yen Why hotel rooms were not full during a hallmark sporting event: The 2009 World Games experience 2012-10-09 .txt text/plain 9065 349 43 However, in the case of the 2009 World Games, the first international hallmark sporting event in Taiwan, the volume of hotel occupancies and revenue fell short of expectations, despite 4 years of planning and an investment of US$218 million. The reminder of this paper is as follows: Section 2 presents background information regarding the 2009 World Games and the ex-post analysis of the accommodation sector during the event; Sections 3 and 4 discuss the process and the results of personal interviews with representatives of the local business sector and municipal governments, while Section 5 provides implications and then concludes with discussion. From the perspective of the accommodation sector in Kaohsiung City, an elevated room price was a normal business practice because local hotels all expected that the WG would generate an influx of domestic and international visitors who were willing to pay premium prices to be part of this event. ./cache/cord-288510-v90jryi2.txt ./txt/cord-288510-v90jryi2.txt