id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-270818-hi4rkp9l	Zhang, Shu-Ning	A study on China's time-honored catering brands: Achieving new inheritance of traditional brands	2021-01-31		.txt	text/plain	10448	576	42	Our research not only addresses urgent issues, providing a theoretical path for the brand inheritance of time-honored catering brands and clarifying the specific role of the influencing factors, but also expands consumer behavior theory (Liu and Jang, 2009) , brand management theory (Hyun, 2009 ) and cultural theory (Arnould and Thompson, 2005) . (3) Although some scholars have paid attention to the impact of traditional catering on customer experience from a cross-cultural perspective or the perspective of innovation (Huang, 2017; Koh et al., 2009) , fewer studies have answered whether cultural factors and creativity can improve customers' cognitive attitudes and behaviors regarding catering time-honored brands. In the background of time-honored catering brands, the process of customers' cognition (brand experience), attitude (brand identification) and behavior (WOM) may be affected by cultural proximity. This study highlights the positive effects of cognition (brand experience) and affection (identification) on customers' WOM in the context of time-honored catering brands.	./cache/cord-270818-hi4rkp9l.txt	./txt/cord-270818-hi4rkp9l.txt