id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
kk-org-5056		The Technium: Better Than Free			.html	application/xhtml+xml	29595	2316	76	Personalization — A generic version of a concert recording may be free, but if you want a copy that has been tweaked to sound perfect in your particular living room — as if it were preformed in your room — you may be willing to pay a lot. I think ads are only one of the paths that attention takes, and in the long-run, they will only be part of the new ways money is made selling the free. (See my essay on Technology Wants to Be Free.) Even material industries are finding that the costs of duplication near zero, so they too will behave like digital copies. One of the new rules of marketing is to distribute for free, as much of your materials and ideas as possible.Thanks for reminding us that this strategy only works with the underlying generatives in place.	./cache/kk-org-5056.html	./txt/kk-org-5056.txt