id author title date pages extension mime words sentences flesch summary cache txt work_mbrastzd4raatneejkkyh7oini Eftychia Stamkou The art of influence: When and why deviant artists gain impact 2018 29 .pdf application/pdf 25857 4062 67 In keeping with these theoretical accounts and empirical findings, we propose that artists who deviate from their contemporaries' styles (i.e., interpersonal artistic deviance) are perceived as artists who follow their contemporaries' style (interpersonal deviance effect). they deviate from a predominant nonrealistic style by using realistic means of expression (moderation of the interpersonal deviance effect by progressiveness). We tested the effect of artist's intrapersonal deviance on perceived influence and price estimation by means of ANOVAs. We There was a main effect of artist's intrapersonal deviance, indicating that the later artwork's style was perceived to deviate from the First, we investigated whether the effect of interpersonal deviance on artistic impact operates through perceived willpower, which was the main mediator suggested in previous studies Finally, we performed moderated mediation analyses to test whether the interactive effect of artist's interpersonal deviance and contemporaries' style on each dependent variable (i.e., perceived influence, purchase intention, and visual ./cache/work_mbrastzd4raatneejkkyh7oini.pdf ./txt/work_mbrastzd4raatneejkkyh7oini.txt