id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
29562	Kaufman, Herbert	The Clock that Had no Hands And Nineteen Other Essays About Advertising			.txt	text/plain	9009	593	77	Newspaper advertising is to business, what hands are to a clock. Newspaper advertising is the cheapest channel of communication ever Advertising creates _a good will_ equal to the cost of the publicity. Advertising renders the _business_ stronger than the _man_--independent A business which is _not_ advertised _must_ rely upon the _personality_ The public _does not want to know the man_ who owns the store--it isn't advertisement in a newspaper with the most readers and the most much so to put its advertising into newspapers which are distributed time it took to fill an establishment which advertised _twice_ as long Always remember that the advertising sections of newspapers are no People read his advertising to discover what your buyers have just The advertiser who displays lack of judgment in selecting the newspapers Buying advertising circulation is very much like ordering a steak--if _advertisement_ gets, but from circulation _that gets people to buy_.	./cache/29562.txt	./txt/29562.txt