id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_vqtj2lpl6rcfdg7vrmqbrjfcxu	DT Belazi	HP7 IMPACT OF DIRECT TO CONSUMER ADVERTISING—THE CONSUMER SEARCH FOR INFORMATION	2002	1	.pdf	application/pdf	767	58	57	asking for drug information and medications, but their ADVERTISING SPENDING AND DRUG PRICING direct-to-consumer (DTC) advertising spending on drug advertising spending would be added to drug prices (b) OBJECTIVE: Explore the relationship of DTC advertising spending and drug pricing for the top twenty drugs of their DTC advertising spending (source: Competitive (a) the total DTC advertising spending and per unit price of the drug; (b) the percent changes in the DTC advertising spending and drug price. advertising spending and drug price for a year was with an increase in the DTC advertising spending. change in DTC advertising spending decreased and the percent change in drug price increased. CONCLUSION: Results indicate a very weak relationship between DTC advertising spending and drug prices. factors associated with consumers' seeking various information sources about medications sought in response to consumers seek information from different sources as a result of direct to consumer advertising.	./cache/work_vqtj2lpl6rcfdg7vrmqbrjfcxu.pdf	./txt/work_vqtj2lpl6rcfdg7vrmqbrjfcxu.txt